Pub Date : 2021-05-24DOI: 10.1177/14695405211013954
Lyn Lampmann, A. Emberger-Klein, K. Menrad
Investigating unconscious human behaviours is a complex issue, given that people have hardly access to their unconscious. Food-related behaviour is one of these behaviours in which the unconscious plays a central role. Therefore, the connection of the unconscious and food-related behaviour is difficult to comprehend. Hence, our exploratory study deals with the relationship between implicit motives as an important part of the unconscious and their relationship with food-related behaviour. For this purpose, we used the Operant Multi-Motive Test (OMT), which offers information about implicit motives of individuals. Based on 37 qualitative problem-centred interviews conducted in Bavaria, Germany, we identified seven eating action types that we combined with the results derived from the OMT. These deliver profound insights into how people eat due to their identity. The approach of this study is explorative and provides a first insight into a possible relationship between implicit motives and food-related behaviour that are presented descriptively. Our initial results show that a relationship between implicit motives and food-related behaviour can be assumed, although it cannot be directly deduced from the sole analysis of food-related behaviour. However, nutrition consultancies, food companies, policy makers and advisors may be interested in these insights related to understanding the impact of the unconscious on food-related behaviour.
{"title":"Is there a relationship between implicit motives and eating action types: An exploratory study in Germany","authors":"Lyn Lampmann, A. Emberger-Klein, K. Menrad","doi":"10.1177/14695405211013954","DOIUrl":"https://doi.org/10.1177/14695405211013954","url":null,"abstract":"Investigating unconscious human behaviours is a complex issue, given that people have hardly access to their unconscious. Food-related behaviour is one of these behaviours in which the unconscious plays a central role. Therefore, the connection of the unconscious and food-related behaviour is difficult to comprehend. Hence, our exploratory study deals with the relationship between implicit motives as an important part of the unconscious and their relationship with food-related behaviour. For this purpose, we used the Operant Multi-Motive Test (OMT), which offers information about implicit motives of individuals. Based on 37 qualitative problem-centred interviews conducted in Bavaria, Germany, we identified seven eating action types that we combined with the results derived from the OMT. These deliver profound insights into how people eat due to their identity. The approach of this study is explorative and provides a first insight into a possible relationship between implicit motives and food-related behaviour that are presented descriptively. Our initial results show that a relationship between implicit motives and food-related behaviour can be assumed, although it cannot be directly deduced from the sole analysis of food-related behaviour. However, nutrition consultancies, food companies, policy makers and advisors may be interested in these insights related to understanding the impact of the unconscious on food-related behaviour.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"762 - 780"},"PeriodicalIF":2.6,"publicationDate":"2021-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211013954","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48281978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-20DOI: 10.1177/14695405211013849
Shiri Lieber-Milo
In Japan, high value and appreciation is ascribed to anything that features the physical characteristics considered to be kawaii (roughly translated as cute in English), particularly infants. As such, kawaii plays a significant role in Japanese popular consumption culture, especially for female consumers. This article applies mixed methods, including review of literature, questionnaires conducted among 692 Japanese women of varying ages and social status, and interviews with 12 Japanese company female employees to investigate perceived positive affective aspects associated with kawaii products, including their impact on emotional states and behavior. The cross-sectional study results reveal the importance of kawaii among Japanese women and positive aspects in consuming kawaii items; for working women, it was found that kawaii products help in dealing with stress and serve as a momentary gateway from the harsh world of everyday life to a romanticized world of one’s childhood and for younger women serve as a fashion statement.
{"title":"Pink purchasing: Interrogating the soft power of Japan’s kawaii consumption","authors":"Shiri Lieber-Milo","doi":"10.1177/14695405211013849","DOIUrl":"https://doi.org/10.1177/14695405211013849","url":null,"abstract":"In Japan, high value and appreciation is ascribed to anything that features the physical characteristics considered to be kawaii (roughly translated as cute in English), particularly infants. As such, kawaii plays a significant role in Japanese popular consumption culture, especially for female consumers. This article applies mixed methods, including review of literature, questionnaires conducted among 692 Japanese women of varying ages and social status, and interviews with 12 Japanese company female employees to investigate perceived positive affective aspects associated with kawaii products, including their impact on emotional states and behavior. The cross-sectional study results reveal the importance of kawaii among Japanese women and positive aspects in consuming kawaii items; for working women, it was found that kawaii products help in dealing with stress and serve as a momentary gateway from the harsh world of everyday life to a romanticized world of one’s childhood and for younger women serve as a fashion statement.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"747 - 761"},"PeriodicalIF":2.6,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211013849","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47621507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-18DOI: 10.1177/14695405211013955
Slavomíra Ferenčuhová
Adaptation to climate change is often understood as a top-down decision-making and policy-implementing process, as well as application of expert knowledge, to prevent or reduce its (locally specific) negative consequences. In high-income societies, adaptation at the household level then frequently refers to adopting technological fixes distributed through the market, sometimes at a considerable cost. Informed by a study in the context of Central Europe, this article aims to discuss different practices of households and individuals that do not require increased consumption of energy or materials, but still help adapting to climate change in some of its local expressions, such as heatwaves and drought. They were described by participants in focus groups in six cities in the Czech Republic. I argue that such ‘inconspicuous adaptations’ emerge without connection to the climate change debate, or without deeper knowledge about the issue. Yet, they should not be overlooked as unimportant and short-term ‘coping responses’ and underestimated in this debate. They are part and parcel of the ongoing process of societal adaptation to climate change.
{"title":"Inconspicuous adaptations to climate change in everyday life: Sustainable household responses to drought and heat in Czech cities","authors":"Slavomíra Ferenčuhová","doi":"10.1177/14695405211013955","DOIUrl":"https://doi.org/10.1177/14695405211013955","url":null,"abstract":"Adaptation to climate change is often understood as a top-down decision-making and policy-implementing process, as well as application of expert knowledge, to prevent or reduce its (locally specific) negative consequences. In high-income societies, adaptation at the household level then frequently refers to adopting technological fixes distributed through the market, sometimes at a considerable cost. Informed by a study in the context of Central Europe, this article aims to discuss different practices of households and individuals that do not require increased consumption of energy or materials, but still help adapting to climate change in some of its local expressions, such as heatwaves and drought. They were described by participants in focus groups in six cities in the Czech Republic. I argue that such ‘inconspicuous adaptations’ emerge without connection to the climate change debate, or without deeper knowledge about the issue. Yet, they should not be overlooked as unimportant and short-term ‘coping responses’ and underestimated in this debate. They are part and parcel of the ongoing process of societal adaptation to climate change.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"729 - 746"},"PeriodicalIF":2.6,"publicationDate":"2021-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211013955","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42264720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-14DOI: 10.1177/14695405211016089
Tiziana Brenner Beauchamp Weber, E. C. Francisco Maffezzolli
This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.
{"title":"Naive, connected, and counselor tween girl identity groups: Consumption practices and social identity constructions within consumer culture","authors":"Tiziana Brenner Beauchamp Weber, E. C. Francisco Maffezzolli","doi":"10.1177/14695405211016089","DOIUrl":"https://doi.org/10.1177/14695405211016089","url":null,"abstract":"This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"781 - 800"},"PeriodicalIF":2.6,"publicationDate":"2021-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211016089","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42124241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-12DOI: 10.1177/14695405211013993
R. Kozinets, Henry Jenkins
This is a scripted adaptation of a conversational podcast interview between Henry Jenkins and Robert Kozinets about contemporary consumer activism and its relationship to media studies. After the interview, the conversants agreed to develop the transcript of the conversation in order to be more relevant to a scholarly audience who are interested in how Jenkins’ ideas apply to the understanding and investigation of consumer culture today. The conversation frames and synthesizes a range of thinking around activism, fan studies, brand management, and consumer culture theory. Couched in the American context but containing themes that may also relate to global culture in the current moment, it covers the theoretical as well as the pragmatic concerns of many of the stakeholders in the world of contemporary consumer activism, from the activists themselves to the brand managers who respond to their actions to the creators who write the stories that inspire them both. Topics include the relevance of participatory culture today, anti-racism and the role of media, consumer conflicts with brands and the corporations who police them, the importance of civic imagination to civic engagement, differences between brand managers and story creators, consumer activism in the workplace, activist and participatory approaches to civic research, the nature of contemporary consumer activist movements, the impact of intersectionality, and the prefigurative possibilities for change today.
{"title":"Consumer movements, brand activism, and the participatory politics of media: A conversation","authors":"R. Kozinets, Henry Jenkins","doi":"10.1177/14695405211013993","DOIUrl":"https://doi.org/10.1177/14695405211013993","url":null,"abstract":"This is a scripted adaptation of a conversational podcast interview between Henry Jenkins and Robert Kozinets about contemporary consumer activism and its relationship to media studies. After the interview, the conversants agreed to develop the transcript of the conversation in order to be more relevant to a scholarly audience who are interested in how Jenkins’ ideas apply to the understanding and investigation of consumer culture today. The conversation frames and synthesizes a range of thinking around activism, fan studies, brand management, and consumer culture theory. Couched in the American context but containing themes that may also relate to global culture in the current moment, it covers the theoretical as well as the pragmatic concerns of many of the stakeholders in the world of contemporary consumer activism, from the activists themselves to the brand managers who respond to their actions to the creators who write the stories that inspire them both. Topics include the relevance of participatory culture today, anti-racism and the role of media, consumer conflicts with brands and the corporations who police them, the importance of civic imagination to civic engagement, differences between brand managers and story creators, consumer activism in the workplace, activist and participatory approaches to civic research, the nature of contemporary consumer activist movements, the impact of intersectionality, and the prefigurative possibilities for change today.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"264 - 282"},"PeriodicalIF":2.6,"publicationDate":"2021-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211013993","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46036674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-12DOI: 10.1177/14695405211013989
Collin Chua
In our era of late capitalism, we can bear witness to the ongoing creative fashioning of successful failure into a commodity which has grown in value. This article discusses two topics: firstly, attitudes towards and narratives of failure in the entrepreneurial start-up space; and secondly, how ‘successful failure’ is increasingly becoming marketised beyond the entrepreneurial start-up space, as people face the escalating power of an injunction to ‘learn from failure’, and are expected to perform accordingly, as we now live within what has been described as an entrepreneurial economy. The example that initiated this line of research has been the phenomenon of ‘Fuckup Night’ events: ‘Fuckup Nights is a global movement and event series that shares stories of professional failure. Each month, in events across the globe, we get three to four people to get up in front of a room full of strangers to share their own professional fuckup. The stories of the business that crashes and burns, the partnership deal that goes sour and the product that has to be recalled, we tell them all’. In essence, the message is as follows: ‘Yes, you should tell everyone about your failures, as the path you have trod on the route to success’. The marketisation of triumphalist narratives of failure illustrates the rise of a new ‘ideology that justifies engagement in capitalism’, calling for ‘workforce participation’ in a new way (Boltanski and Chiapello, 2007 The New Spirit of Capitalism. London and New York: Verso: 8). This article examines and theorises the commoditisation of successful failure: how certain kinds of failure have been packaged and produced for impact, how – properly packaged – successful failure has become a profitable and lucrative asset and how new markets now thrive around these newly commodified narratives of failure. The article explores the context for the emergence of appropriate market conditions for the production, circulation and consumption of ‘successful failure’ as commodity.
{"title":"Successful failure: The marketisation of failure in an entrepreneurial economy","authors":"Collin Chua","doi":"10.1177/14695405211013989","DOIUrl":"https://doi.org/10.1177/14695405211013989","url":null,"abstract":"In our era of late capitalism, we can bear witness to the ongoing creative fashioning of successful failure into a commodity which has grown in value. This article discusses two topics: firstly, attitudes towards and narratives of failure in the entrepreneurial start-up space; and secondly, how ‘successful failure’ is increasingly becoming marketised beyond the entrepreneurial start-up space, as people face the escalating power of an injunction to ‘learn from failure’, and are expected to perform accordingly, as we now live within what has been described as an entrepreneurial economy. The example that initiated this line of research has been the phenomenon of ‘Fuckup Night’ events: ‘Fuckup Nights is a global movement and event series that shares stories of professional failure. Each month, in events across the globe, we get three to four people to get up in front of a room full of strangers to share their own professional fuckup. The stories of the business that crashes and burns, the partnership deal that goes sour and the product that has to be recalled, we tell them all’. In essence, the message is as follows: ‘Yes, you should tell everyone about your failures, as the path you have trod on the route to success’. The marketisation of triumphalist narratives of failure illustrates the rise of a new ‘ideology that justifies engagement in capitalism’, calling for ‘workforce participation’ in a new way (Boltanski and Chiapello, 2007 The New Spirit of Capitalism. London and New York: Verso: 8). This article examines and theorises the commoditisation of successful failure: how certain kinds of failure have been packaged and produced for impact, how – properly packaged – successful failure has become a profitable and lucrative asset and how new markets now thrive around these newly commodified narratives of failure. The article explores the context for the emergence of appropriate market conditions for the production, circulation and consumption of ‘successful failure’ as commodity.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"711 - 728"},"PeriodicalIF":2.6,"publicationDate":"2021-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211013989","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42759040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-12DOI: 10.1177/14695405211013956
K. Gram-hanssen
Since the turn of the century, sociological consumer research has had a strong focus on ordinary, routinised consumption, especially within the sustainability context. This approach has been a welcome alternative when understanding sustainable consumption compared with relying on individualistic psychological or identity-communicative approaches. However, with the shift towards a practice theoretical approach, there has been a tendency to ignore variation in consumer practices. Specifically, questions regarding the extent to which ethical concern can explain variance have not yet been included. Important questions, such as whether and how ethics takes part in changing practices in more sustainable directions, have similarly been neglected. This theoretically based article intends to contribute to further developing theories of practice by bringing together three discussions: how variation in carrying and performing practices can be conceptualised, how different approaches to consumption have conceptualised ethics and how ethics of care and the concept of general understandings can be used to conceptualise ethical aspects of consumption within theories of practice. The article concludes by summarising the findings from these discussions and raising questions of further empirical and theoretical concern.
{"title":"Conceptualising ethical consumption within theories of practice","authors":"K. Gram-hanssen","doi":"10.1177/14695405211013956","DOIUrl":"https://doi.org/10.1177/14695405211013956","url":null,"abstract":"Since the turn of the century, sociological consumer research has had a strong focus on ordinary, routinised consumption, especially within the sustainability context. This approach has been a welcome alternative when understanding sustainable consumption compared with relying on individualistic psychological or identity-communicative approaches. However, with the shift towards a practice theoretical approach, there has been a tendency to ignore variation in consumer practices. Specifically, questions regarding the extent to which ethical concern can explain variance have not yet been included. Important questions, such as whether and how ethics takes part in changing practices in more sustainable directions, have similarly been neglected. This theoretically based article intends to contribute to further developing theories of practice by bringing together three discussions: how variation in carrying and performing practices can be conceptualised, how different approaches to consumption have conceptualised ethics and how ethics of care and the concept of general understandings can be used to conceptualise ethical aspects of consumption within theories of practice. The article concludes by summarising the findings from these discussions and raising questions of further empirical and theoretical concern.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"21 1","pages":"432 - 449"},"PeriodicalIF":2.6,"publicationDate":"2021-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211013956","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44778962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-10DOI: 10.1177/14695405211016085
Tom Brock, Mark R. Johnson
This article repurposes Campbell’s (2005) concept of ‘the craft consumer’ to generate a new theory of video game consumption, which proposes that we identify the material practices typically associated with craft labour within acts of digital play. We draw on case studies from popular and community-driven video game titles including Dark Souls and Super Mario Maker to make our argument, suggesting that a grasp of the controls initiates material practices, like repetition, which provide the groundwork for craft skill. It is from this position that we argue that consumers initiate a craft-like ‘dialogue’ (Sennett R (2008) The Craftsman. London: Yale University Press.) with the game’s design that reveals the experimental and creative nature of video game consumption. Importantly, these case studies provide evidence to meet with Campbell’s definition of ‘craft consumption’ as an (1) ‘ensemble activity’ and (2) as a ‘collection’ of handmade things. The result is a better understanding of the consumer as someone who initiates experiences of skilled labour and creative self-expression through the craft of playing a video game. This article presents a new understanding of the (gaming) consumer whilst also challenging the idea that the experience of ‘craft consumption’ is typically reserved for the middle or professional classes, as Campbell maintains.
本文重新利用Campbell(2005)的“工艺消费者”概念，生成了一个新的电子游戏消费理论，该理论建议我们在数字游戏行为中识别与工艺劳动相关的材料实践。我们从流行和社区驱动的电子游戏(包括《黑暗之魂》和《超级马里奥制造者》)的案例研究中得出结论，认为掌握控制可以启动材料练习，如重复，为工艺技能提供基础。正是从这一立场出发，我们认为消费者发起了一场类似手工艺的“对话”(Sennett R (2008) The Craftsman)。伦敦:耶鲁大学出版社)，游戏的设计揭示了电子游戏消费的实验性和创造性本质。重要的是，这些案例研究提供的证据符合坎贝尔对“工艺消费”的定义，即:(1)“整体活动”和(2)手工制品的“收藏”。结果便是我们能够更好地理解消费者，即通过玩电子游戏的技巧去体验熟练的劳动和创造性的自我表达。这篇文章呈现了对(游戏)消费者的全新理解，同时也挑战了“工艺消费”体验通常是为中产阶级或专业阶层保留的观点。
{"title":"Video gaming as craft consumption","authors":"Tom Brock, Mark R. Johnson","doi":"10.1177/14695405211016085","DOIUrl":"https://doi.org/10.1177/14695405211016085","url":null,"abstract":"This article repurposes Campbell’s (2005) concept of ‘the craft consumer’ to generate a new theory of video game consumption, which proposes that we identify the material practices typically associated with craft labour within acts of digital play. We draw on case studies from popular and community-driven video game titles including Dark Souls and Super Mario Maker to make our argument, suggesting that a grasp of the controls initiates material practices, like repetition, which provide the groundwork for craft skill. It is from this position that we argue that consumers initiate a craft-like ‘dialogue’ (Sennett R (2008) The Craftsman. London: Yale University Press.) with the game’s design that reveals the experimental and creative nature of video game consumption. Importantly, these case studies provide evidence to meet with Campbell’s definition of ‘craft consumption’ as an (1) ‘ensemble activity’ and (2) as a ‘collection’ of handmade things. The result is a better understanding of the consumer as someone who initiates experiences of skilled labour and creative self-expression through the craft of playing a video game. This article presents a new understanding of the (gaming) consumer whilst also challenging the idea that the experience of ‘craft consumption’ is typically reserved for the middle or professional classes, as Campbell maintains.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"598 - 614"},"PeriodicalIF":2.6,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211016085","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41922402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-01DOI: 10.1177/1469540520970247
P. Macleod
This paper presents findings from a grounded theory study of consumer ethics among feminists who use porn. It presents a range of exogenous and endogenous factors reported to be influential on ethical decision-making in this context and demonstrates how such factors may be perceived as impeding or facilitating the types of behaviour that consumers consider to be more in keeping with their moral and political beliefs. It furthermore highlights how such influences are often undergirded by seemingly deep-seated stigma around pornography, and often around sex and sexuality at large. The paper concludes that the direct and indirect effects of stigma may present additional obstacles for “fairtrade” and feminist-branded porn projects seeking to leverage consumer demand to support the development of more ethical industry practices. While it has been argued that stigma-reduction efforts can help reduce exploitative practices in the porn industry – by improving sex workers’ ability to demand rights, freedoms, safety, and better labour conditions and remuneration – the analysis from this study suggests that such efforts may also result in secondary benefits. These may be brought about by (a) removing obstacles to the types of consumer practice that could in turn support worker rights and livelihoods, and (b) disrupting rationalisations used to justify consumer choices that threaten to undermine these ends.
{"title":"Influences on ethical decision-making among porn consumers: The role of stigma","authors":"P. Macleod","doi":"10.1177/1469540520970247","DOIUrl":"https://doi.org/10.1177/1469540520970247","url":null,"abstract":"This paper presents findings from a grounded theory study of consumer ethics among feminists who use porn. It presents a range of exogenous and endogenous factors reported to be influential on ethical decision-making in this context and demonstrates how such factors may be perceived as impeding or facilitating the types of behaviour that consumers consider to be more in keeping with their moral and political beliefs. It furthermore highlights how such influences are often undergirded by seemingly deep-seated stigma around pornography, and often around sex and sexuality at large. The paper concludes that the direct and indirect effects of stigma may present additional obstacles for “fairtrade” and feminist-branded porn projects seeking to leverage consumer demand to support the development of more ethical industry practices. While it has been argued that stigma-reduction efforts can help reduce exploitative practices in the porn industry – by improving sex workers’ ability to demand rights, freedoms, safety, and better labour conditions and remuneration – the analysis from this study suggests that such efforts may also result in secondary benefits. These may be brought about by (a) removing obstacles to the types of consumer practice that could in turn support worker rights and livelihoods, and (b) disrupting rationalisations used to justify consumer choices that threaten to undermine these ends.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"21 1","pages":"381 - 404"},"PeriodicalIF":2.6,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1469540520970247","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42342997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：