Pub Date : 2021-09-15DOI: 10.1108/IJCTHR-02-2021-0049
J. Viseu, Patrícia Pinto, Sérgio Borralha, S. Jesus
{"title":"Exploring the role of personal and job resources in professional satisfaction: the case of the hotel sector in Algarve","authors":"J. Viseu, Patrícia Pinto, Sérgio Borralha, S. Jesus","doi":"10.1108/IJCTHR-02-2021-0049","DOIUrl":"https://doi.org/10.1108/IJCTHR-02-2021-0049","url":null,"abstract":"","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43886730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-09DOI: 10.1108/ijcthr-12-2020-0287
A. Mittal, H. Bhandari, P. Chand
Purpose The purpose of this study is to examine how the anticipated positive evaluation of a tourist’s social media posts by significant others, known as social return (SR), impacts the memorable tourism experience (MTE) and how this evaluation influences the revisit intention and recommend intention (operationalized dimensions of behavioral intention-BI). Design/methodology/approach The relationship among SR, MTE and BI was measured using established scales that were assessed for reliability and validity. Structural equation modeling was applied to the data collected from 316 respondents who had visited a heritage site. Findings The findings indicate that SR significantly impacts MTE and BI and MTE partially mediates the relationship between SR and BI. However, the impact of SR on revisit intention is weak despite being statistically significant. Research limitations/implications This paper seeks to extend the SR concept introduced in tourism and hospitality literature in 2018. This study validated the scale in a new context while retaining the inviolability of the scale by including a world heritage site. This study used an extended version of the MTE scale and an adapted version of the BI scale. The use of these three scales together is an attempt to examine the symbolic nature of social media posts that can generate perceptions regarding the memorability of the tourist’s visit. Originality/value SR is a relatively new construct and has been very sparsely studied with no known study linking SR, MTE and BI.
{"title":"Anticipated positive evaluation of social media posts: social return, revisit intention, recommend intention and mediating role of memorable tourism experience","authors":"A. Mittal, H. Bhandari, P. Chand","doi":"10.1108/ijcthr-12-2020-0287","DOIUrl":"https://doi.org/10.1108/ijcthr-12-2020-0287","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to examine how the anticipated positive evaluation of a tourist’s social media posts by significant others, known as social return (SR), impacts the memorable tourism experience (MTE) and how this evaluation influences the revisit intention and recommend intention (operationalized dimensions of behavioral intention-BI).\u0000\u0000\u0000Design/methodology/approach\u0000The relationship among SR, MTE and BI was measured using established scales that were assessed for reliability and validity. Structural equation modeling was applied to the data collected from 316 respondents who had visited a heritage site.\u0000\u0000\u0000Findings\u0000The findings indicate that SR significantly impacts MTE and BI and MTE partially mediates the relationship between SR and BI. However, the impact of SR on revisit intention is weak despite being statistically significant.\u0000\u0000\u0000Research limitations/implications\u0000This paper seeks to extend the SR concept introduced in tourism and hospitality literature in 2018. This study validated the scale in a new context while retaining the inviolability of the scale by including a world heritage site. This study used an extended version of the MTE scale and an adapted version of the BI scale. The use of these three scales together is an attempt to examine the symbolic nature of social media posts that can generate perceptions regarding the memorability of the tourist’s visit.\u0000\u0000\u0000Originality/value\u0000SR is a relatively new construct and has been very sparsely studied with no known study linking SR, MTE and BI.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49528182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-20DOI: 10.1108/ijcthr-01-2021-0019
V. Amicarelli, A. Aluculesei, G. Lagioia, R. Pamfilie, Christian Bux
Purpose The hospitality industry is responsible for significant amounts of waste, more than one-third of which is food waste. Through the comparison between an Italian and a Romanian hotel, this paper aims to provide a better understanding of food waste management trends in the hotel industry as well as to highlight hotel kitchens and hotel food services weaknesses and opportunities to minimize food waste. Design/methodology/approach In-depth interviews, personal communication and observations were conducted to investigate food service planning, food procurement and food waste management, as well as to better comprehend current individuals’ understanding and attitudes, infrastructures, legislative culture and opportunities either from the managerial and the employees’ perspective. Data were analyzed according to a content analysis approach. Findings Three critical hot spots emerged from the analysis: prediction and check of guests’ attendance, communication and transparency with local suppliers and among departments within the unit and purchasing frequency and perishable food provisioning. The accurate forecasting of the number of guests and their nationality is fundamental in avoiding food waste at food service, as well as implementing transparency and communication with local suppliers. Originality/value Although academia and authorities have recognized the crucial importance of food waste management, food waste research in the hotel industry remains under-researched. The present exploratory research contributes to the scarce empirical studies about hotels’ food waste, giving theoretical and managerial recommendations for supporting further studies, highlighting the need for formal deals between hotels and local suppliers (food procurement), as well as the importance of food-networks that holds together companies, retailers and charities (food donation).
{"title":"How to manage and minimize food waste in the hotel industry: an exploratory research","authors":"V. Amicarelli, A. Aluculesei, G. Lagioia, R. Pamfilie, Christian Bux","doi":"10.1108/ijcthr-01-2021-0019","DOIUrl":"https://doi.org/10.1108/ijcthr-01-2021-0019","url":null,"abstract":"\u0000Purpose\u0000The hospitality industry is responsible for significant amounts of waste, more than one-third of which is food waste. Through the comparison between an Italian and a Romanian hotel, this paper aims to provide a better understanding of food waste management trends in the hotel industry as well as to highlight hotel kitchens and hotel food services weaknesses and opportunities to minimize food waste.\u0000\u0000\u0000Design/methodology/approach\u0000In-depth interviews, personal communication and observations were conducted to investigate food service planning, food procurement and food waste management, as well as to better comprehend current individuals’ understanding and attitudes, infrastructures, legislative culture and opportunities either from the managerial and the employees’ perspective. Data were analyzed according to a content analysis approach.\u0000\u0000\u0000Findings\u0000Three critical hot spots emerged from the analysis: prediction and check of guests’ attendance, communication and transparency with local suppliers and among departments within the unit and purchasing frequency and perishable food provisioning. The accurate forecasting of the number of guests and their nationality is fundamental in avoiding food waste at food service, as well as implementing transparency and communication with local suppliers.\u0000\u0000\u0000Originality/value\u0000Although academia and authorities have recognized the crucial importance of food waste management, food waste research in the hotel industry remains under-researched. The present exploratory research contributes to the scarce empirical studies about hotels’ food waste, giving theoretical and managerial recommendations for supporting further studies, highlighting the need for formal deals between hotels and local suppliers (food procurement), as well as the importance of food-networks that holds together companies, retailers and charities (food donation).\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45179289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-19DOI: 10.1108/ijcthr-12-2020-0297
Ana Carolina Bender, M. Guerreiro, B. Sequeira, J. Mendes
Purpose The purpose of this study is to explore the hedonic experience and its formation at heritage attractions. Design/methodology/approach A qualitative and exploratory approach was applied, using data from 21 semi-structured interviews and three in-situ focus groups. Findings Findings highlight that senses, imagery and emotions are stimulated by the physical landscape and by triggers of memorable experiences. Research limitations/implications To further explore this topic, a broader range of heritage attractions and perspectives from the diverse stakeholders involved in the management and consumption of these sites is needed. Originality/value Given the scarcity of research dedicated to the hedonic experience at heritage sites, this study provides a contribution by exploring the visitor’s perspective and points out relevant insights. As the hedonic feelings of pleasure, comfort and related affective responses impact the quality of memorable experiences, relevant implications for theory and practice are discussed.
{"title":"Hedonic experiences at heritage attractions: the visitor’s perspective","authors":"Ana Carolina Bender, M. Guerreiro, B. Sequeira, J. Mendes","doi":"10.1108/ijcthr-12-2020-0297","DOIUrl":"https://doi.org/10.1108/ijcthr-12-2020-0297","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to explore the hedonic experience and its formation at heritage attractions.\u0000\u0000\u0000Design/methodology/approach\u0000A qualitative and exploratory approach was applied, using data from 21 semi-structured interviews and three in-situ focus groups.\u0000\u0000\u0000Findings\u0000Findings highlight that senses, imagery and emotions are stimulated by the physical landscape and by triggers of memorable experiences.\u0000\u0000\u0000Research limitations/implications\u0000To further explore this topic, a broader range of heritage attractions and perspectives from the diverse stakeholders involved in the management and consumption of these sites is needed.\u0000\u0000\u0000Originality/value\u0000Given the scarcity of research dedicated to the hedonic experience at heritage sites, this study provides a contribution by exploring the visitor’s perspective and points out relevant insights. As the hedonic feelings of pleasure, comfort and related affective responses impact the quality of memorable experiences, relevant implications for theory and practice are discussed.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47770338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-18DOI: 10.1108/IJCTHR-12-2020-0289
Irene Cenni, Camilla Vásquez
Purpose In April 2020, Airbnb launched “Online Experiences,” (OE) a virtual tourism product responding to pandemic-related restrictions on physical travel. The purpose of this study is to explore the characteristics of this innovative product that were most salient to consumers and in so doing, to provide preliminary insights into the factors related to its success. Design/methodology/approach Using a grounded theory approach in this qualitative study, the authors investigated a sample of 500 online consumer reviews of 100 different Airbnb OE. The analysis identified five major themes associated with reviewers’ positive evaluations of OEs. Findings The study’s findings corroborate prior research on peer-to-peer businesses regarding the centrality of the host and the social appeal of such services, yet they also reveal newer, multifaceted expectations for OEs’ hosts. Further, consumers reacted positively to both the entertaining and educational aspects of OEs. Finally, reviewers’ comments reflect factors related to pandemic-related conditions such as seeking social interaction and virtual escape, yet they also identify factors that suggest the durative appeal of OEs as a tourism product (e.g. “repeatability” of OEs; OEs as sites for virtual connection with family/friends; OEs as a marketing tool for future travel). Originality/value To the best of my knowledge, this is one of the first studies investigating this recently launched virtual tourism product. The findings, thus, represent an important empirical baseline for future research on this topic.
{"title":"Early adopters’ responses to a virtual tourism product: Airbnb’s online experiences","authors":"Irene Cenni, Camilla Vásquez","doi":"10.1108/IJCTHR-12-2020-0289","DOIUrl":"https://doi.org/10.1108/IJCTHR-12-2020-0289","url":null,"abstract":"\u0000Purpose\u0000In April 2020, Airbnb launched “Online Experiences,” (OE) a virtual tourism product responding to pandemic-related restrictions on physical travel. The purpose of this study is to explore the characteristics of this innovative product that were most salient to consumers and in so doing, to provide preliminary insights into the factors related to its success.\u0000\u0000\u0000Design/methodology/approach\u0000Using a grounded theory approach in this qualitative study, the authors investigated a sample of 500 online consumer reviews of 100 different Airbnb OE. The analysis identified five major themes associated with reviewers’ positive evaluations of OEs.\u0000\u0000\u0000Findings\u0000The study’s findings corroborate prior research on peer-to-peer businesses regarding the centrality of the host and the social appeal of such services, yet they also reveal newer, multifaceted expectations for OEs’ hosts. Further, consumers reacted positively to both the entertaining and educational aspects of OEs. Finally, reviewers’ comments reflect factors related to pandemic-related conditions such as seeking social interaction and virtual escape, yet they also identify factors that suggest the durative appeal of OEs as a tourism product (e.g. “repeatability” of OEs; OEs as sites for virtual connection with family/friends; OEs as a marketing tool for future travel).\u0000\u0000\u0000Originality/value\u0000To the best of my knowledge, this is one of the first studies investigating this recently launched virtual tourism product. The findings, thus, represent an important empirical baseline for future research on this topic.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47931224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-17DOI: 10.1108/ijcthr-11-2020-0273
G. Degarege, B. Lovelock
Purpose The purpose of this paper is to identify pathways to improve the performance and competitiveness of Ethiopia's tourism sector using coffee as one essential tourism experience, thereby improving the socio-economic conditions of the local communities who depend on coffee for their livelihoods. Design/methodology/approach Based upon qualitative focus group discussions undertaken with key informants in both the coffee and tourism sectors in Ethiopia. Findings Despite the existing tourism development potential, Ethiopia has not yet fully exploited this position. While the country uses coffee to assist its destination marketing strategies, practical interventions to position coffee as a primary tourism product are absent and remain of critical importance. Research limitations/implications In this exploratory study key informant participants from government and industry share their experience within this policy domain. It is acknowledged that future research aiming to provide a fuller picture of governance in this domain would also include the perspective of community-level coffee growers. Practical implications Paramount among the implications of this study is the need to enhance cross-sectoral planning and collaboration and to establish a bridging organisation that will help integrate the agricultural (coffee) sector and the tourism sector. Social implications This study identifies key governance-related obstacles to addressing rural poverty through coffee-related agri-tourism initiatives in Ethiopia. Originality/value This paper addresses, from a governance perspective, the obstacles and opportunities for coffee as a tourism product/experience in Ethiopia. The paper identifies what interventions and innovations in policy and practice are necessary to enhance the role of Ethiopia's coffee culture in the performance of the country's tourism sector.
{"title":"Institutional barriers to coffee tourism development: insights from Ethiopia – the birthplace of coffee","authors":"G. Degarege, B. Lovelock","doi":"10.1108/ijcthr-11-2020-0273","DOIUrl":"https://doi.org/10.1108/ijcthr-11-2020-0273","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to identify pathways to improve the performance and competitiveness of Ethiopia's tourism sector using coffee as one essential tourism experience, thereby improving the socio-economic conditions of the local communities who depend on coffee for their livelihoods.\u0000\u0000\u0000Design/methodology/approach\u0000Based upon qualitative focus group discussions undertaken with key informants in both the coffee and tourism sectors in Ethiopia.\u0000\u0000\u0000Findings\u0000Despite the existing tourism development potential, Ethiopia has not yet fully exploited this position. While the country uses coffee to assist its destination marketing strategies, practical interventions to position coffee as a primary tourism product are absent and remain of critical importance.\u0000\u0000\u0000Research limitations/implications\u0000In this exploratory study key informant participants from government and industry share their experience within this policy domain. It is acknowledged that future research aiming to provide a fuller picture of governance in this domain would also include the perspective of community-level coffee growers.\u0000\u0000\u0000Practical implications\u0000Paramount among the implications of this study is the need to enhance cross-sectoral planning and collaboration and to establish a bridging organisation that will help integrate the agricultural (coffee) sector and the tourism sector.\u0000\u0000\u0000Social implications\u0000This study identifies key governance-related obstacles to addressing rural poverty through coffee-related agri-tourism initiatives in Ethiopia.\u0000\u0000\u0000Originality/value\u0000This paper addresses, from a governance perspective, the obstacles and opportunities for coffee as a tourism product/experience in Ethiopia. The paper identifies what interventions and innovations in policy and practice are necessary to enhance the role of Ethiopia's coffee culture in the performance of the country's tourism sector.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42486725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-12DOI: 10.1108/IJCTHR-09-2020-0221
Kristóf Gyódi
Purpose The purpose of this paper is to examine the impact of the COVID-19 pandemic on the traditional hotel industry and Airbnb in nine major European cities. The author examines differences between the two business models and analyses various strategies of Airbnb hosts to cope with the crisis. Design/methodology/approach A detailed empirical analysis is presented based on data from STR and Inside Airbnb for the period January 2018–September 2020. To assess the impact of the pandemic on the hotel industry, year-to-year changes in various performance metrics are presented. The author also investigates the impact of the pandemic on Airbnb prices with panel data regression analysis. Using text-mining methods, signs for new use-cases are explored, including renting flats for home-office or quarantine. Findings The results support that Airbnb supply is more flexible. While hotel supply quickly returned to a level close to 2019, the average number of Airbnb listings was lower by more than 15%. Furthermore, the price analysis showed that Airbnb rates decreased more moderately than hotel prices. These findings suggest that a significant share of hosts pivoted from short-term accommodation provision and used their property differently, e.g. rented on a long-term basis. The analysis of listing characteristics revealed that the role of longer stays increased; however, the results do not support a shift towards advertising listings for home-office or quarantine purposes. Originality/value This paper presents the impact of the pandemic on the hospitality sector in a wide sample of European cities, explores the adjustment of hotels and Airbnb and provides new evidence on the differences between the business models.
{"title":"Airbnb and hotels during COVID-19: different strategies to survive","authors":"Kristóf Gyódi","doi":"10.1108/IJCTHR-09-2020-0221","DOIUrl":"https://doi.org/10.1108/IJCTHR-09-2020-0221","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to examine the impact of the COVID-19 pandemic on the traditional hotel industry and Airbnb in nine major European cities. The author examines differences between the two business models and analyses various strategies of Airbnb hosts to cope with the crisis.\u0000\u0000Design/methodology/approach\u0000A detailed empirical analysis is presented based on data from STR and Inside Airbnb for the period January 2018–September 2020. To assess the impact of the pandemic on the hotel industry, year-to-year changes in various performance metrics are presented. The author also investigates the impact of the pandemic on Airbnb prices with panel data regression analysis. Using text-mining methods, signs for new use-cases are explored, including renting flats for home-office or quarantine.\u0000\u0000Findings\u0000The results support that Airbnb supply is more flexible. While hotel supply quickly returned to a level close to 2019, the average number of Airbnb listings was lower by more than 15%. Furthermore, the price analysis showed that Airbnb rates decreased more moderately than hotel prices. These findings suggest that a significant share of hosts pivoted from short-term accommodation provision and used their property differently, e.g. rented on a long-term basis. The analysis of listing characteristics revealed that the role of longer stays increased; however, the results do not support a shift towards advertising listings for home-office or quarantine purposes.\u0000\u0000Originality/value\u0000This paper presents the impact of the pandemic on the hospitality sector in a wide sample of European cities, explores the adjustment of hotels and Airbnb and provides new evidence on the differences between the business models.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47550207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-12DOI: 10.1108/ijcthr-08-2020-0171
Sarah Schuhbauer, A. Hausmann
Purpose This study aims to identify pitfalls in the use of cooperation for the implementation of digital applications in rural cultural tourism marketing and derive practical implications for avoiding them. Design/methodology/approach A total of 14 semi-structured in-depth interviews were conducted with the participants of the cooperation project around the Web app “The Legend of the Call of the Mountain” in the Zugspitz Region in Germany. Findings The study has identified four key pitfalls: challenges in the long-term financing, destination-specific characteristics of rural areas, doubts about the use of evaluations and the limited horizon of many cultural institutions. Research limitations/implications Because of the qualitative approach and the single case study, the results may lack generalisability. Therefore, future research should place the results to a larger scale, for example, with a mixed methods approach. Practical implications Practical implications can be derived from the study for avoiding pitfalls and thus for a successful use of such cooperation projects. The implications draw attention to the different possibilities of long-term financing, the important role of a central tourism organisation, the special possibilities of evaluations and the important role of general awareness raising for the added values of such cooperation. Originality/value By examining an exemplary cooperation project, the paper fills an existing research gap, as there has been little knowledge in empirical cultural tourism research about the special conditions for using cooperation to implement digital applications in rural cultural tourism marketing.
目的本研究旨在确定在农村文化旅游营销中使用合作实施数字应用的陷阱，并得出避免这些陷阱的实际启示。设计/方法论/方法围绕德国Zugspitz地区的网络应用程序“the Legend of the Call of the Mountain”，共对合作项目的参与者进行了14次半结构化的深度访谈，对评估的使用和许多文化机构有限的视野表示怀疑。研究局限性/含义由于采用定性方法和单一案例研究，结果可能缺乏普遍性。因此，未来的研究应该将结果放在更大的范围内，例如，采用混合方法。实际含义可以从研究中得出实际含义，以避免陷阱，从而成功利用此类合作项目。这些影响引起人们对长期融资的不同可能性、中央旅游组织的重要作用、评估的特殊可能性以及提高公众对此类合作附加值的认识的重要作用的关注。原创性/价值通过考察一个示范性的合作项目，本文填补了现有的研究空白，因为在实证文化旅游研究中，人们对利用合作在乡村文化旅游营销中实施数字化应用的特殊条件知之甚少。
{"title":"Cooperation for the implementation of digital applications in rural cultural tourism marketing","authors":"Sarah Schuhbauer, A. Hausmann","doi":"10.1108/ijcthr-08-2020-0171","DOIUrl":"https://doi.org/10.1108/ijcthr-08-2020-0171","url":null,"abstract":"\u0000Purpose\u0000This study aims to identify pitfalls in the use of cooperation for the implementation of digital applications in rural cultural tourism marketing and derive practical implications for avoiding them.\u0000\u0000Design/methodology/approach\u0000A total of 14 semi-structured in-depth interviews were conducted with the participants of the cooperation project around the Web app “The Legend of the Call of the Mountain” in the Zugspitz Region in Germany.\u0000\u0000Findings\u0000The study has identified four key pitfalls: challenges in the long-term financing, destination-specific characteristics of rural areas, doubts about the use of evaluations and the limited horizon of many cultural institutions.\u0000\u0000Research limitations/implications\u0000Because of the qualitative approach and the single case study, the results may lack generalisability. Therefore, future research should place the results to a larger scale, for example, with a mixed methods approach.\u0000\u0000Practical implications\u0000Practical implications can be derived from the study for avoiding pitfalls and thus for a successful use of such cooperation projects. The implications draw attention to the different possibilities of long-term financing, the important role of a central tourism organisation, the special possibilities of evaluations and the important role of general awareness raising for the added values of such cooperation.\u0000\u0000Originality/value\u0000By examining an exemplary cooperation project, the paper fills an existing research gap, as there has been little knowledge in empirical cultural tourism research about the special conditions for using cooperation to implement digital applications in rural cultural tourism marketing.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49091473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-09DOI: 10.1108/ijcthr-08-2020-0189
Hartwig Bohne
Purpose The purpose of this study, a case study, is to present the uniqueness of the only UNESCO-awarded tea consumption tradition worldwide and its implications on the tourism industry by analyzing and weighting initializing effects of tea on the regional economy, as well tea tourism-related cultural and social rootings. Design/methodology/approach Between 20 July 2020 and 20 August 2020, qualitative interviews have been conducted with regional experts, as well as relevant statistics have been evaluated, cultural and social effects have been analysed and weighted, following two main research questions: can “Tea”, along with its history and tradition, be used effectively for initializing tourism and destination brand management? What kind of instruments are useful for reinforcing authentic tea-oriented destination marketing? In addition, the European Tea Speciality Association (ESTA) supported this research project also with another qualitative interview. Furthermore, two workshops of the Working Group on International Tea Tourism have been used to discuss and reflect the impacts of tea museums and tea consuming traditions as well as the European Tea Research Circle (ETRC). Findings Tea and its culture is a strong motive for initializing tourism, as it is linked to cosy ceremonies and social gathering. The brand awareness of the destination “East Frisia” as the “tea destination” of Germany is powerful, and the “East Frisian Tea Ceremony” became a regional social anchor and element of loyalty for tourists and citizens. It is useful and profitable to develop more tea-related authentic evens and products to use this UNESCO award and the positive image of tea ceremonies to strengthen the regional economy. Research limitations/implications As the UNESCO award was awarded in 2016, any impacts could only be evaluated for a short period of time. Practical implications The specific tea culture in East Frisia has the potential for establishing this region as the most unique region for Tea Tourism in Central Europe. This should be evaluated and developed within additional measurements and programmes. The aim should be a plan for additional mapping and tea-related events and attractions to use this unique heritage for developing sustainable tourism and strengthening the regional hospitality infrastructure. Social implications The East Frisian tea culture is empowering people and functions as a harmonic link among the inhabitants of a structurally underdeveloped region. Thus, this habit is a key factor for the stability and pride of the inhabitants, involving citizens and keeping traditions alive. Originality/value The combination of a cultural heritage award and a habit for celebrating the consumption of a hot beverage is unique worldwide. Therefore, this analysis is a valuable support for the transfer of applicable knowledge from academia to the industry as well as the first research project about the link between tea consuming heritage and tou
{"title":"Uniqueness of tea traditions and impacts on tourism: the East Frisian tea culture","authors":"Hartwig Bohne","doi":"10.1108/ijcthr-08-2020-0189","DOIUrl":"https://doi.org/10.1108/ijcthr-08-2020-0189","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study, a case study, is to present the uniqueness of the only UNESCO-awarded tea consumption tradition worldwide and its implications on the tourism industry by analyzing and weighting initializing effects of tea on the regional economy, as well tea tourism-related cultural and social rootings.\u0000\u0000\u0000Design/methodology/approach\u0000Between 20 July 2020 and 20 August 2020, qualitative interviews have been conducted with regional experts, as well as relevant statistics have been evaluated, cultural and social effects have been analysed and weighted, following two main research questions: can “Tea”, along with its history and tradition, be used effectively for initializing tourism and destination brand management? What kind of instruments are useful for reinforcing authentic tea-oriented destination marketing? In addition, the European Tea Speciality Association (ESTA) supported this research project also with another qualitative interview. Furthermore, two workshops of the Working Group on International Tea Tourism have been used to discuss and reflect the impacts of tea museums and tea consuming traditions as well as the European Tea Research Circle (ETRC).\u0000\u0000\u0000Findings\u0000Tea and its culture is a strong motive for initializing tourism, as it is linked to cosy ceremonies and social gathering. The brand awareness of the destination “East Frisia” as the “tea destination” of Germany is powerful, and the “East Frisian Tea Ceremony” became a regional social anchor and element of loyalty for tourists and citizens. It is useful and profitable to develop more tea-related authentic evens and products to use this UNESCO award and the positive image of tea ceremonies to strengthen the regional economy.\u0000\u0000\u0000Research limitations/implications\u0000As the UNESCO award was awarded in 2016, any impacts could only be evaluated for a short period of time.\u0000\u0000\u0000Practical implications\u0000The specific tea culture in East Frisia has the potential for establishing this region as the most unique region for Tea Tourism in Central Europe. This should be evaluated and developed within additional measurements and programmes. The aim should be a plan for additional mapping and tea-related events and attractions to use this unique heritage for developing sustainable tourism and strengthening the regional hospitality infrastructure.\u0000\u0000\u0000Social implications\u0000The East Frisian tea culture is empowering people and functions as a harmonic link among the inhabitants of a structurally underdeveloped region. Thus, this habit is a key factor for the stability and pride of the inhabitants, involving citizens and keeping traditions alive.\u0000\u0000\u0000Originality/value\u0000The combination of a cultural heritage award and a habit for celebrating the consumption of a hot beverage is unique worldwide. Therefore, this analysis is a valuable support for the transfer of applicable knowledge from academia to the industry as well as the first research project about the link between tea consuming heritage and tou","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42467927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-05DOI: 10.1108/ijcthr-08-2020-0194
Maria Gorete Ferreira Dinis, Carla Melo, João Miguel Batista Miguéns Sousa
Purpose This paper aims to demonstrate how attractions and experiences associated with coffee can contribute to dissemination and knowledge of its culture and to the development of coffee tourism in Portugal. Design/methodology/approach A case study methodology is applied, focusing on the Coffee Science Centre – Delta Interpretation, Scientific and Technological Promotion and Tourism Promotion Centre (CCC). Findings Results indicate that this type of attraction can be used to disseminate coffee culture by providing differentiating and enriching experiences to tourists, and most importantly, by developing tourism in a sustainable way. Originality/value This study contributes to expanding the knowledge on coffee tourism, an under-explored field of study, particularly in Portugal, where to the authors knowledge, there is no applied research within this scope.
{"title":"Coffee tourism in Portugal: an attraction case study","authors":"Maria Gorete Ferreira Dinis, Carla Melo, João Miguel Batista Miguéns Sousa","doi":"10.1108/ijcthr-08-2020-0194","DOIUrl":"https://doi.org/10.1108/ijcthr-08-2020-0194","url":null,"abstract":"\u0000Purpose\u0000This paper aims to demonstrate how attractions and experiences associated with coffee can contribute to dissemination and knowledge of its culture and to the development of coffee tourism in Portugal.\u0000\u0000\u0000Design/methodology/approach\u0000A case study methodology is applied, focusing on the Coffee Science Centre – Delta Interpretation, Scientific and Technological Promotion and Tourism Promotion Centre (CCC).\u0000\u0000\u0000Findings\u0000Results indicate that this type of attraction can be used to disseminate coffee culture by providing differentiating and enriching experiences to tourists, and most importantly, by developing tourism in a sustainable way.\u0000\u0000\u0000Originality/value\u0000This study contributes to expanding the knowledge on coffee tourism, an under-explored field of study, particularly in Portugal, where to the authors knowledge, there is no applied research within this scope.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46847199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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