Pub Date : 2021-07-24DOI: 10.1108/IJCTHR-08-2020-0160
S. Gardiner, Alexandra Bec
Purpose This study aims to explore the evolution of the culture agapic (personal) gift-giving with the advent of new online gifting platforms that provide the opportunity to gift tourism experiences. This study investigates this well-established cultural behavior in view of this new form of social exchange. Design/methodology/approach Focus group interviews with two key target markets – mothers and couples/singles – were conducted (N = 39). Interview questions focused on understanding gifting using online platforms, sharing the experience and the role of various parties in the exchange. Findings This study reveals that experiential tourism gifts differ from physical gifts because they offer novelty and symbolic value, heighten positive emotions and have the potential to create lifelong memories for recipients. However, giving an experiential gift can also be a risky option because of the uncertainty of getting the gift–recipient identity match correct, particularly for adventure tourism gifts. The identity of the gift-giver is also considered in gift selection as the experience selected is a reflection of self. Practical implications It is recommended that online experiential gifting platforms pay attention to both the identity of the gift-giver and gift-recipient. Sharing the experience through social media posts can reinforce both parties’ social identity, create a positive social exchange and may motivate repeat purchase. Originality/value To the best of the authors’ knowledge, this is the first study to uncover the motivational factors of online tourism experiential gifting as part of the culture of gift-giving and the parties in this exchange. The findings advance theoretical understanding of this new form of social exchange.
{"title":"The culture of gifting with the emergence of online tourism experiential gift-giving","authors":"S. Gardiner, Alexandra Bec","doi":"10.1108/IJCTHR-08-2020-0160","DOIUrl":"https://doi.org/10.1108/IJCTHR-08-2020-0160","url":null,"abstract":"\u0000Purpose\u0000This study aims to explore the evolution of the culture agapic (personal) gift-giving with the advent of new online gifting platforms that provide the opportunity to gift tourism experiences. This study investigates this well-established cultural behavior in view of this new form of social exchange.\u0000\u0000\u0000Design/methodology/approach\u0000Focus group interviews with two key target markets – mothers and couples/singles – were conducted (N = 39). Interview questions focused on understanding gifting using online platforms, sharing the experience and the role of various parties in the exchange.\u0000\u0000\u0000Findings\u0000This study reveals that experiential tourism gifts differ from physical gifts because they offer novelty and symbolic value, heighten positive emotions and have the potential to create lifelong memories for recipients. However, giving an experiential gift can also be a risky option because of the uncertainty of getting the gift–recipient identity match correct, particularly for adventure tourism gifts. The identity of the gift-giver is also considered in gift selection as the experience selected is a reflection of self.\u0000\u0000\u0000Practical implications\u0000It is recommended that online experiential gifting platforms pay attention to both the identity of the gift-giver and gift-recipient. Sharing the experience through social media posts can reinforce both parties’ social identity, create a positive social exchange and may motivate repeat purchase.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this is the first study to uncover the motivational factors of online tourism experiential gifting as part of the culture of gift-giving and the parties in this exchange. The findings advance theoretical understanding of this new form of social exchange.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46558353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-24DOI: 10.1108/IJCTHR-05-2020-0112
J. Outreville
Purpose The purpose of this paper is to present a new methodology to estimate the migration of grades of top rated restaurant and the default rate over time. Design/methodology/approach To demonstrate how to develop migration matrices the empirical results are based on the real number of top-rated French restaurants in Gault-Millau in a specific year and how they migrate from one grade to another over the period 1974–2010. Findings The purpose of the empirical analysis is only to illustrate the methodology. It is shown that migration rates are relatively stable over time. Research limitations/implications Results are presented only to illustrate the methodology. Further analysis could provide a sound basis to compare the rating systems from one guide to another. Originality/value This research note explores the notion of migration rate by developing an alternative way of measuring how restaurants survive over time.
{"title":"The use of migration matrices to test the sustainability of the top ranked restaurants: a methodological note","authors":"J. Outreville","doi":"10.1108/IJCTHR-05-2020-0112","DOIUrl":"https://doi.org/10.1108/IJCTHR-05-2020-0112","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to present a new methodology to estimate the migration of grades of top rated restaurant and the default rate over time.\u0000\u0000\u0000Design/methodology/approach\u0000To demonstrate how to develop migration matrices the empirical results are based on the real number of top-rated French restaurants in Gault-Millau in a specific year and how they migrate from one grade to another over the period 1974–2010.\u0000\u0000\u0000Findings\u0000The purpose of the empirical analysis is only to illustrate the methodology. It is shown that migration rates are relatively stable over time.\u0000\u0000\u0000Research limitations/implications\u0000Results are presented only to illustrate the methodology. Further analysis could provide a sound basis to compare the rating systems from one guide to another.\u0000\u0000\u0000Originality/value\u0000This research note explores the notion of migration rate by developing an alternative way of measuring how restaurants survive over time.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47877362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-19DOI: 10.1108/IJCTHR-10-2020-0229
A. Nazarian, P. Atkinson, Pantea Foroudi, R. Velayati, Dilini Edirisinghe, A. Tabaghdehi
Purpose The purpose of this paper is to examine the factors that managers in independent hotels can influence to improve organisational citizenship behaviour (OCB) by examining the relationship between leadership style and OCB through newly developed balanced organisational culture and trust variables. Unlike most studies, which have been on chain hotels, this study investigates these relationships in independent hotels in Iran. Additionally, organisational size was also included in the study. Design/methodology/approach Using information from Ministry of Cultural Heritage, Handicrafts and Tourism, 160 independent hotels were identified and approached. A survey was assembled using well-known instruments. In total, 392 usable questionnaires out of 1,150 distributed were collected from employees and analysed using structural equation modelling. Findings Contrary to previous studies, it was found that in this context, neither transformational nor transactional leadership affects trust directly but only through balanced organisational culture, and only transactional leadership had a direct relationship with OCB. Also, organisational size had a moderating effect on the relationship between trust and OCB. Originality/value The authors add to the theoretical literature dealing with the different behaviour of constructs developed in a Western context in other contexts and suggests that hotel managers in a collectivist culture, like Iran, who want to build OCB can do so by creating organisational culture conditions (Balanced Organisational Culture) that foster trust between managers and their subordinates.
{"title":"How leadership affects organisational citizenship behaviour – a study of independent hotels","authors":"A. Nazarian, P. Atkinson, Pantea Foroudi, R. Velayati, Dilini Edirisinghe, A. Tabaghdehi","doi":"10.1108/IJCTHR-10-2020-0229","DOIUrl":"https://doi.org/10.1108/IJCTHR-10-2020-0229","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to examine the factors that managers in independent hotels can influence to improve organisational citizenship behaviour (OCB) by examining the relationship between leadership style and OCB through newly developed balanced organisational culture and trust variables. Unlike most studies, which have been on chain hotels, this study investigates these relationships in independent hotels in Iran. Additionally, organisational size was also included in the study.\u0000\u0000\u0000Design/methodology/approach\u0000Using information from Ministry of Cultural Heritage, Handicrafts and Tourism, 160 independent hotels were identified and approached. A survey was assembled using well-known instruments. In total, 392 usable questionnaires out of 1,150 distributed were collected from employees and analysed using structural equation modelling.\u0000\u0000\u0000Findings\u0000Contrary to previous studies, it was found that in this context, neither transformational nor transactional leadership affects trust directly but only through balanced organisational culture, and only transactional leadership had a direct relationship with OCB. Also, organisational size had a moderating effect on the relationship between trust and OCB.\u0000\u0000\u0000Originality/value\u0000The authors add to the theoretical literature dealing with the different behaviour of constructs developed in a Western context in other contexts and suggests that hotel managers in a collectivist culture, like Iran, who want to build OCB can do so by creating organisational culture conditions (Balanced Organisational Culture) that foster trust between managers and their subordinates.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45236447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-19DOI: 10.1108/IJCTHR-01-2021-0023
A. Algassim, A. Saufi, Diswandi Diswandi, N. Scott
Purpose Al-Juhfa is a small village located near Rabigh City, between Makkah and Madinah, Saudi Arabia, with significant archaeological and religious resources. The purpose of this paper is to examine residents’ attitudes toward tourism development at Al-Juhfa. Design/methodology/approach The qualitative study uses purposive interviewing to recruit informants. Data was collected using semi-structured interview and open-ended questions. Eight semi-structured interviews were made and a list of open-ended questions was distributed to 134 informants. All data were analysed and no new codes were found after the answer of the first 49 informants analysed. Findings The results show that residents’ attitudes toward tourism development in general were positive with residents expecting to receive economic, social and environmental benefits. Residents were aware of potential positive and negative impacts of tourism development and appeared to balance these in developing their attitudes. Tourism was seen to empower residents and the religiosity of the community influenced their perception of tourism development. Originality/value This study contributes to the literature by supporting the use of social exchange theory in this context and by recommending the inclusion of religiosity in further studies.
{"title":"Residents’ attitudes toward tourism development at Al-Juhfa, Saudi Arabia","authors":"A. Algassim, A. Saufi, Diswandi Diswandi, N. Scott","doi":"10.1108/IJCTHR-01-2021-0023","DOIUrl":"https://doi.org/10.1108/IJCTHR-01-2021-0023","url":null,"abstract":"\u0000Purpose\u0000Al-Juhfa is a small village located near Rabigh City, between Makkah and Madinah, Saudi Arabia, with significant archaeological and religious resources. The purpose of this paper is to examine residents’ attitudes toward tourism development at Al-Juhfa.\u0000\u0000\u0000Design/methodology/approach\u0000The qualitative study uses purposive interviewing to recruit informants. Data was collected using semi-structured interview and open-ended questions. Eight semi-structured interviews were made and a list of open-ended questions was distributed to 134 informants. All data were analysed and no new codes were found after the answer of the first 49 informants analysed.\u0000\u0000\u0000Findings\u0000The results show that residents’ attitudes toward tourism development in general were positive with residents expecting to receive economic, social and environmental benefits. Residents were aware of potential positive and negative impacts of tourism development and appeared to balance these in developing their attitudes. Tourism was seen to empower residents and the religiosity of the community influenced their perception of tourism development.\u0000\u0000\u0000Originality/value\u0000This study contributes to the literature by supporting the use of social exchange theory in this context and by recommending the inclusion of religiosity in further studies.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48099861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-18DOI: 10.1108/IJCTHR-01-2021-0002
Erose Sthapit, Peter Björk, Dafnis N. Coudounaris, M. J. Stone
Purpose This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences. Design/methodology/approach An empirical study of a qualitative nature was conducted using a self-administered open-ended questionnaire among tourists who had stayed in an Airbnb in the past three years. Data were collected using two different sources for triangulation purposes, referred to as Studies 1 and 2. Findings Many respondents reported conducting similar activities while at home and while staying in an Airbnb, supporting Burch’s (1969) spill-over theory. Travellers mostly recalled mundane activities, such as cooking. The results suggest that the spill-over effect is more prevalent in the Airbnb context than in other accommodation types, as one often travels from one’s own home to another’s home. Respondents associated their Airbnb experience with the positive emotion of joy. Respondents mentioned numerous reasons for having felt joy during their Airbnb experiences, such as sharing the trip with travel companions and spending time with friends. Practical implications Airbnb should clearly define host’s tasks and responsibilities, hosts should treat guests in a friendly manner, which includes resolving any problems they face in relation to the rental property. Originality/value This paper proposes a new conceptual framework for a memorable Airbnb experience, which comprises several components: socialising and bonding with friends and family members, location, the host’s hospitality, a homely feeling, home amenities and negative experiences (the poor condition of the room and a dishonest host).
{"title":"A new conceptual framework for memorable Airbnb experiences: guests’ perspectives","authors":"Erose Sthapit, Peter Björk, Dafnis N. Coudounaris, M. J. Stone","doi":"10.1108/IJCTHR-01-2021-0002","DOIUrl":"https://doi.org/10.1108/IJCTHR-01-2021-0002","url":null,"abstract":"\u0000Purpose\u0000This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences.\u0000\u0000\u0000Design/methodology/approach\u0000An empirical study of a qualitative nature was conducted using a self-administered open-ended questionnaire among tourists who had stayed in an Airbnb in the past three years. Data were collected using two different sources for triangulation purposes, referred to as Studies 1 and 2.\u0000\u0000\u0000Findings\u0000Many respondents reported conducting similar activities while at home and while staying in an Airbnb, supporting Burch’s (1969) spill-over theory. Travellers mostly recalled mundane activities, such as cooking. The results suggest that the spill-over effect is more prevalent in the Airbnb context than in other accommodation types, as one often travels from one’s own home to another’s home. Respondents associated their Airbnb experience with the positive emotion of joy. Respondents mentioned numerous reasons for having felt joy during their Airbnb experiences, such as sharing the trip with travel companions and spending time with friends.\u0000\u0000\u0000Practical implications\u0000Airbnb should clearly define host’s tasks and responsibilities, hosts should treat guests in a friendly manner, which includes resolving any problems they face in relation to the rental property.\u0000\u0000\u0000Originality/value\u0000This paper proposes a new conceptual framework for a memorable Airbnb experience, which comprises several components: socialising and bonding with friends and family members, location, the host’s hospitality, a homely feeling, home amenities and negative experiences (the poor condition of the room and a dishonest host).\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45198215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-16DOI: 10.1108/IJCTHR-12-2020-0285
S. Almeida, Ana Cláudia Campos
Purpose This paper aims to better understand community of practice (CoP)’s dynamics with a focus on the hotel sector and perceived benefits to members and business performance. Design/methodology/approach This is a case study research focusing on a successful experience within a CoP found in the hotel sector. The study reports in detail how a CoP was created and how it evolved to a digital platform to give birth to a fully co-designed tourism product. It analyzes this CoP’s social dynamics, processes of communication and interaction, as well as digital evolution. To collect rich data, method triangulation was applied by mixing quantitative and qualitative analyses. Findings The community is highly participated and valued because it is perceived as a dynamic system contributing to rapid information exchange and diffusion, efficient context for knowledge transfer and individual responsiveness to daily professional activities and challenges. The reasons why members perceive Amigas do Trade as a distinctive community include shared values and attitudes; professional area and position; and group composition. The majority of members acknowledged that belonging to this CoP has helped in making an informed decision with impact on business practice. The sub-theme more intensely participated and discussed concentrated on human resources issues. Research limitations/implications A case study brings useful insights into the understanding of CoP members’ behaviour; however, findings are not generalizable to other communities. Practical implications This study contributes in several ways to business practice and management. Hotel businesses pertain to a sector in which CoPs easily thrive. This seems to happen because businesses in the tourism and hospitality industry are highly dependent on networks, people, communication channels and technologies. Engagement with technological platforms is stimulated because of the unproblematic integration of these digital platforms into other technologies members already use in their daily work and life. Moreover, digital platforms are not expensive and potentially increase motivation levels within CoP, and consequently in companies. This example inspires the use of digital platforms to exchange knowledge in other CoPs in the hotel sector. Social implications CoPs are contexts of good interaction within a group of people by nurturing a good value system (comprehending trust, cohesion and good communication climate). Thus, a non-hierarchical and non-biased approach to CoP by managers could be accomplished by fostering an organizational culture based on joint innovation, coopetition and open communication principles. Expectedly, in this respect, intensive use of digital technologies in the business arena will keep playing a key role. Originality/value To the best of the authors’ knowledge, this is the first study on CoP applied to the hotel sector. Additionally, it is also the first time a CoP composed only by wo
本文旨在更好地理解实践社区(CoP)的动态，重点关注酒店行业以及对会员和业务绩效的感知利益。设计/方法/方法这是一个案例研究，重点是在酒店行业中发现的CoP的成功经验。该研究详细报告了CoP是如何创建的，以及它如何演变成一个数字平台，从而产生了一个完全共同设计的旅游产品。它分析了CoP的社会动态、交流和互动过程以及数字演进。为了收集丰富的数据，采用定量分析和定性分析相结合的方法三角测量。研究结果社区被高度参与和重视，因为它被认为是一个动态的系统，有助于快速的信息交换和传播，知识转移的有效环境和个人对日常专业活动和挑战的响应。成员认为Amigas do Trade是一个独特的社区的原因包括共同的价值观和态度;专业领域和岗位;还有组的组成。大多数成员承认，参加这个缔约方会议有助于作出明智的决定，并对商业实践产生影响。分主题的参与和讨论更为激烈，集中于人力资源问题。研究局限/意义个案研究为了解缔约方会议成员的行为提供有用的见解;然而，研究结果并不能推广到其他社区。实际意义本研究对商业实践和管理有多方面的贡献。酒店业务属于cop容易发展的行业。这似乎是因为旅游和酒店行业的业务高度依赖网络、人员、沟通渠道和技术。由于这些数字平台与成员在日常工作和生活中已经使用的其他技术毫无问题地集成在一起，因此刺激了人们与技术平台的接触。此外，数字平台并不昂贵，可能会提高CoP内部的积极性，从而提高公司的积极性。这个例子激发了在酒店部门的其他cop中使用数字平台来交流知识。scops是通过培养良好的价值体系(理解信任、凝聚力和良好的沟通氛围)在一群人中进行良好互动的环境。因此，管理人员可以通过培养一种基于联合创新、合作和公开交流原则的组织文化来实现对缔约方会议的无等级和无偏见的做法。预计，在这方面，在商业领域大量使用数字技术将继续发挥关键作用。原创性/价值据作者所知，这是第一个将CoP应用于酒店业的研究。此外，这也是第一次对仅由在酒店行业工作的女性组成的缔约方会议进行分析。另一个新颖的因素是研究了具有物理和虚拟维度的CoP，将数字平台的使用引入到CoP动力学分析中。
{"title":"New avenues for business competitiveness: the case of a community of practice in the hotel sector","authors":"S. Almeida, Ana Cláudia Campos","doi":"10.1108/IJCTHR-12-2020-0285","DOIUrl":"https://doi.org/10.1108/IJCTHR-12-2020-0285","url":null,"abstract":"\u0000Purpose\u0000This paper aims to better understand community of practice (CoP)’s dynamics with a focus on the hotel sector and perceived benefits to members and business performance.\u0000\u0000\u0000Design/methodology/approach\u0000This is a case study research focusing on a successful experience within a CoP found in the hotel sector. The study reports in detail how a CoP was created and how it evolved to a digital platform to give birth to a fully co-designed tourism product. It analyzes this CoP’s social dynamics, processes of communication and interaction, as well as digital evolution. To collect rich data, method triangulation was applied by mixing quantitative and qualitative analyses.\u0000\u0000\u0000Findings\u0000The community is highly participated and valued because it is perceived as a dynamic system contributing to rapid information exchange and diffusion, efficient context for knowledge transfer and individual responsiveness to daily professional activities and challenges. The reasons why members perceive Amigas do Trade as a distinctive community include shared values and attitudes; professional area and position; and group composition. The majority of members acknowledged that belonging to this CoP has helped in making an informed decision with impact on business practice. The sub-theme more intensely participated and discussed concentrated on human resources issues.\u0000\u0000\u0000Research limitations/implications\u0000A case study brings useful insights into the understanding of CoP members’ behaviour; however, findings are not generalizable to other communities.\u0000\u0000\u0000Practical implications\u0000This study contributes in several ways to business practice and management. Hotel businesses pertain to a sector in which CoPs easily thrive. This seems to happen because businesses in the tourism and hospitality industry are highly dependent on networks, people, communication channels and technologies. Engagement with technological platforms is stimulated because of the unproblematic integration of these digital platforms into other technologies members already use in their daily work and life. Moreover, digital platforms are not expensive and potentially increase motivation levels within CoP, and consequently in companies. This example inspires the use of digital platforms to exchange knowledge in other CoPs in the hotel sector.\u0000\u0000\u0000Social implications\u0000CoPs are contexts of good interaction within a group of people by nurturing a good value system (comprehending trust, cohesion and good communication climate). Thus, a non-hierarchical and non-biased approach to CoP by managers could be accomplished by fostering an organizational culture based on joint innovation, coopetition and open communication principles. Expectedly, in this respect, intensive use of digital technologies in the business arena will keep playing a key role.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this is the first study on CoP applied to the hotel sector. Additionally, it is also the first time a CoP composed only by wo","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47015656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-14DOI: 10.1108/IJCTHR-08-2020-0188
M. Cheung, Wilson K. S. Leung, J. Cheah, K. Koay, Bryan Cheng-Yu Hsu
Purpose Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafés, including taste value, price value, health value and emotional value, on tourists’ memorable experience (ME), satisfaction and revisit intention. Design/methodology/approach Using an online survey, this study collected 225 usable data from tourists who had experience in visiting HK-style cafés. Partial least squares–structural equation modelling was used to examine the importance of tourists’ value dimensions, including taste value, price value, health value and emotional value, on tourists’ ME, satisfaction and revisit intention. Findings The results revealed that taste value, price value, health value and emotional value are significant predictors of tourists’ ME in HK-style cafés, which in turn drive their satisfaction and revisit intention. Research limitations/implications This study focusses on a single context: HK-style cafés. Future research may enhance the generalisability of the findings by replicating the model in other countries with diverse cultures. Practical implications Tourism marketers may strengthen tourists’ ME, satisfaction and revisit intention by promoting tea beverages as well as HK-style cafés. Tourism marketers are recommended to communicate taste value, price value, health value and emotional value of HK-style tea beverages, which in turn encourages tourists to learn about the features of tea beverages. Subsequently, it drives tourists’ ME and satisfaction, thereby strengthening their intention to revisit. Originality/value This study contributes to the tourism marketing literature by providing an understanding of the role of tea beverage value in driving tourists’ ME, satisfaction and revisit intention. By empirically testing a research model, this study confirms that specific consumption value elements of tea beverages, namely, taste value, price value, health value and emotional value, are critical drivers in driving tourists’ ME, satisfaction and revisit intention.
{"title":"Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience","authors":"M. Cheung, Wilson K. S. Leung, J. Cheah, K. Koay, Bryan Cheng-Yu Hsu","doi":"10.1108/IJCTHR-08-2020-0188","DOIUrl":"https://doi.org/10.1108/IJCTHR-08-2020-0188","url":null,"abstract":"\u0000Purpose\u0000Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafés, including taste value, price value, health value and emotional value, on tourists’ memorable experience (ME), satisfaction and revisit intention.\u0000\u0000\u0000Design/methodology/approach\u0000Using an online survey, this study collected 225 usable data from tourists who had experience in visiting HK-style cafés. Partial least squares–structural equation modelling was used to examine the importance of tourists’ value dimensions, including taste value, price value, health value and emotional value, on tourists’ ME, satisfaction and revisit intention.\u0000\u0000\u0000Findings\u0000The results revealed that taste value, price value, health value and emotional value are significant predictors of tourists’ ME in HK-style cafés, which in turn drive their satisfaction and revisit intention.\u0000\u0000\u0000Research limitations/implications\u0000This study focusses on a single context: HK-style cafés. Future research may enhance the generalisability of the findings by replicating the model in other countries with diverse cultures.\u0000\u0000\u0000Practical implications\u0000Tourism marketers may strengthen tourists’ ME, satisfaction and revisit intention by promoting tea beverages as well as HK-style cafés. Tourism marketers are recommended to communicate taste value, price value, health value and emotional value of HK-style tea beverages, which in turn encourages tourists to learn about the features of tea beverages. Subsequently, it drives tourists’ ME and satisfaction, thereby strengthening their intention to revisit.\u0000\u0000\u0000Originality/value\u0000This study contributes to the tourism marketing literature by providing an understanding of the role of tea beverage value in driving tourists’ ME, satisfaction and revisit intention. By empirically testing a research model, this study confirms that specific consumption value elements of tea beverages, namely, taste value, price value, health value and emotional value, are critical drivers in driving tourists’ ME, satisfaction and revisit intention.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42625896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-10DOI: 10.1108/IJCTHR-09-2020-0215
Tanja Petry, B. Pikkemaat, Chung-Shing Chan, Ursula Scholl-Grissemann
Purpose Neither visitors of visiting friends and relatives (VFR) travel nor hosts are homogeneous segments (Griffin & Guttenberg, 2020). For this reason, this study aims to address students as hosts of VFR travel and analyzes differences in the visitor and the host segment. As a result, marketing implications for destination marketing organizations that seek to realize the potential of the student VFR segment arise. Design/methodology/approach This research project adopts a multi-method approach to derive a deeper empirical understanding of visitors’ behaviors and the role of students hosting friends and relatives (SHFR). The quantitative study aims to reveal the relevance and differences between visits to friends (VF) and visits to relatives (VR), whereas the qualitative study elaborates on the findings of the quantitative study and seeks to understand the role and experiences of students as hosts. Findings The findings reveal that VR and VF travelers vary in terms of their expenditure. Hosts’ spending depends on visitors’ budgets; in general, both their direct and indirect (when relatives pay) spending increases when they have visitors. Furthermore, the data identify two distinct hosting styles: functional hosting is concerned with providing outstanding hospitality based on a more traditional, guest-oriented understanding of the role, whereas integrative hosting blurs the lines between hospitality and lifestyle based on a more modern, host-oriented understanding of the role. Research limitations/implications Regarding limitations, this study did not differentiate between students who were simultaneously locals and students who resided in the city only for study purposes. In a similar vein, the cultural background of the students was not considered in the research. Finally, the differences between VF and VR could further be explored in a quantitative follow-up study and in testing for significant differences in SHFR spending behaviors. Further research could examine whether domestic travelers, travelers with cultural proximity and/or short-distance VFR travelers are more likely to visit after COVID-19 as suggested by Backer and Ritchie (2017) in the case of crises and disaster. Practical implications Students as hosts differ from other hosts in VFR travel in their reluctance to embrace conventional tourism products. This study found that place attachment makes hosts of VFR travelers passionate ambassadors and advertisers for the destinations; destination marketing organizations (DMOs) could support this already positive image by providing and supporting students with more detailed information about their cities and the opportunities they offer. Results are of particular relevance because the COVID-19 pandemic is forcing DMOs to develop destination strategies that incorporate social-distancing and avoid crowded places. Social implications When students take their friends out to events and nightclubs, they contribute significantly to ex
{"title":"Understanding students as hosts: moving beyond sightseeing","authors":"Tanja Petry, B. Pikkemaat, Chung-Shing Chan, Ursula Scholl-Grissemann","doi":"10.1108/IJCTHR-09-2020-0215","DOIUrl":"https://doi.org/10.1108/IJCTHR-09-2020-0215","url":null,"abstract":"\u0000Purpose\u0000Neither visitors of visiting friends and relatives (VFR) travel nor hosts are homogeneous segments (Griffin & Guttenberg, 2020). For this reason, this study aims to address students as hosts of VFR travel and analyzes differences in the visitor and the host segment. As a result, marketing implications for destination marketing organizations that seek to realize the potential of the student VFR segment arise.\u0000\u0000\u0000Design/methodology/approach\u0000This research project adopts a multi-method approach to derive a deeper empirical understanding of visitors’ behaviors and the role of students hosting friends and relatives (SHFR). The quantitative study aims to reveal the relevance and differences between visits to friends (VF) and visits to relatives (VR), whereas the qualitative study elaborates on the findings of the quantitative study and seeks to understand the role and experiences of students as hosts.\u0000\u0000\u0000Findings\u0000The findings reveal that VR and VF travelers vary in terms of their expenditure. Hosts’ spending depends on visitors’ budgets; in general, both their direct and indirect (when relatives pay) spending increases when they have visitors. Furthermore, the data identify two distinct hosting styles: functional hosting is concerned with providing outstanding hospitality based on a more traditional, guest-oriented understanding of the role, whereas integrative hosting blurs the lines between hospitality and lifestyle based on a more modern, host-oriented understanding of the role.\u0000\u0000\u0000Research limitations/implications\u0000Regarding limitations, this study did not differentiate between students who were simultaneously locals and students who resided in the city only for study purposes. In a similar vein, the cultural background of the students was not considered in the research. Finally, the differences between VF and VR could further be explored in a quantitative follow-up study and in testing for significant differences in SHFR spending behaviors. Further research could examine whether domestic travelers, travelers with cultural proximity and/or short-distance VFR travelers are more likely to visit after COVID-19 as suggested by Backer and Ritchie (2017) in the case of crises and disaster.\u0000\u0000\u0000Practical implications\u0000Students as hosts differ from other hosts in VFR travel in their reluctance to embrace conventional tourism products. This study found that place attachment makes hosts of VFR travelers passionate ambassadors and advertisers for the destinations; destination marketing organizations (DMOs) could support this already positive image by providing and supporting students with more detailed information about their cities and the opportunities they offer. Results are of particular relevance because the COVID-19 pandemic is forcing DMOs to develop destination strategies that incorporate social-distancing and avoid crowded places.\u0000\u0000\u0000Social implications\u0000When students take their friends out to events and nightclubs, they contribute significantly to ex","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49616621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-10DOI: 10.1108/IJCTHR-08-2020-0184
R. Bowen
Purpose This paper aims to investigate the potential for developing a unique coffee tourism experience in the Eje Cafetero region of Colombia, considering unique local traditions of coffee production, as well as local tourism infrastructure. Design/methodology/approach With the aim of observing coffee tourism experiences in-place, this paper uses an analytical auto-ethnographic methodology, where the researcher observes the coffee tourism experience, considering both the tourism providers and tourists. This represents an emerging method in tourism research with data collected through a reflective diary and photographic documentation. Findings Coffee tourism has already established itself in the Eje Cafetero region, and with increasing tourism in Colombia, there is potential for further interest in coffee tourism in the region. With an established infrastructure and positive reputation for coffee, Colombia is well placed to provide various coffee tourism offerings, including unique experiences based on local traditions. Originality/value Coffee tourism is an under-researched area, with few studies based on primary data to understand the potential for coffee tourism experiences. This study advances knowledge on this while also promoting innovative auto-ethnographic research methods. Findings help places understand how to leverage competitive advantage through unique offerings.
{"title":"Cultivating coffee experiences in the Eje Cafetero, Colombia","authors":"R. Bowen","doi":"10.1108/IJCTHR-08-2020-0184","DOIUrl":"https://doi.org/10.1108/IJCTHR-08-2020-0184","url":null,"abstract":"\u0000Purpose\u0000This paper aims to investigate the potential for developing a unique coffee tourism experience in the Eje Cafetero region of Colombia, considering unique local traditions of coffee production, as well as local tourism infrastructure.\u0000\u0000\u0000Design/methodology/approach\u0000With the aim of observing coffee tourism experiences in-place, this paper uses an analytical auto-ethnographic methodology, where the researcher observes the coffee tourism experience, considering both the tourism providers and tourists. This represents an emerging method in tourism research with data collected through a reflective diary and photographic documentation.\u0000\u0000\u0000Findings\u0000Coffee tourism has already established itself in the Eje Cafetero region, and with increasing tourism in Colombia, there is potential for further interest in coffee tourism in the region. With an established infrastructure and positive reputation for coffee, Colombia is well placed to provide various coffee tourism offerings, including unique experiences based on local traditions.\u0000\u0000\u0000Originality/value\u0000Coffee tourism is an under-researched area, with few studies based on primary data to understand the potential for coffee tourism experiences. This study advances knowledge on this while also promoting innovative auto-ethnographic research methods. Findings help places understand how to leverage competitive advantage through unique offerings.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44190349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-09DOI: 10.1108/IJCTHR-08-2020-0191
Jasmine A. L. Yeap, Say Keat Ooi, Husna Ara, Muh. Said
Purpose This study aims to identify the key variables which determine intentions to visit coffee/tea tourism plantations particularly those adopting sustainable practices. Also, this study ascertained the perception of risk in travelling due to the fear of Covid-19 on travel intentions to such coffee/tea tourism destinations. Design/methodology/approach Using the theory of planned behaviour as a basis for this study’s framework, data was gathered from 302 eco-conscious Generation Y and Z consumers via an online survey. Partial least squares were then applied to analyse the data. Findings Learning and relaxation motives were important in determining consumers’ attitudes towards sustainable coffee/tea tourism. The intention to engage in sustainable coffee/tea tourism is most strongly affected by the risk of travelling, followed by attitude. Research limitations/implications The addition of contemporary variables was given to the theory of planned behaviour’s core constructs to better reflect consumers’ attitude and behaviour towards a growing form of tourism under unprecedented times. Practical implications Travel or tourism operators will have first-hand insights on the factors that drive intentions to visit sustainable coffee and tea destinations, thus enabling more strategic action to be undertaken to reach the targeted young consumers. Originality/value This study examines young, environmental-conscious consumers’ perspectives on novel travel destinations which adopt sustainable practices. Risk in travelling was assessed which is necessary given Covid-19 has severely disrupted consumers’ travel patterns.
{"title":"Have coffee/tea, will travel: assessing the inclination towards sustainable coffee and tea tourism among the green generations","authors":"Jasmine A. L. Yeap, Say Keat Ooi, Husna Ara, Muh. Said","doi":"10.1108/IJCTHR-08-2020-0191","DOIUrl":"https://doi.org/10.1108/IJCTHR-08-2020-0191","url":null,"abstract":"\u0000Purpose\u0000This study aims to identify the key variables which determine intentions to visit coffee/tea tourism plantations particularly those adopting sustainable practices. Also, this study ascertained the perception of risk in travelling due to the fear of Covid-19 on travel intentions to such coffee/tea tourism destinations.\u0000\u0000\u0000Design/methodology/approach\u0000Using the theory of planned behaviour as a basis for this study’s framework, data was gathered from 302 eco-conscious Generation Y and Z consumers via an online survey. Partial least squares were then applied to analyse the data.\u0000\u0000\u0000Findings\u0000Learning and relaxation motives were important in determining consumers’ attitudes towards sustainable coffee/tea tourism. The intention to engage in sustainable coffee/tea tourism is most strongly affected by the risk of travelling, followed by attitude.\u0000\u0000\u0000Research limitations/implications\u0000The addition of contemporary variables was given to the theory of planned behaviour’s core constructs to better reflect consumers’ attitude and behaviour towards a growing form of tourism under unprecedented times.\u0000\u0000\u0000Practical implications\u0000Travel or tourism operators will have first-hand insights on the factors that drive intentions to visit sustainable coffee and tea destinations, thus enabling more strategic action to be undertaken to reach the targeted young consumers.\u0000\u0000\u0000Originality/value\u0000This study examines young, environmental-conscious consumers’ perspectives on novel travel destinations which adopt sustainable practices. Risk in travelling was assessed which is necessary given Covid-19 has severely disrupted consumers’ travel patterns.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46177582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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