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Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness 目的地吸引力因素和旅游动机对农村民宿选择的影响:独特性需求的调节作用
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-08-26 DOI: 10.1108/ijcthr-08-2019-0138
B. Dey, Jones Mathew, Chin Chee-Hua
Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in homestay choice. The moderating role of need for uniqueness towards enhancing these relationships is also examined.,A survey of 201 Indian tourists who had visited rural homestays in the Uttarakhand state of India was conducted. Data were analyzed using SPSS and WarpPLS, based on structural equation modelling approach.,Results indicate that two destination attractiveness factors – (a) cultural and rural attractions and (b) destination location and transportation – have a significant association with rural homestay choice. Further, need for uniqueness enhances the relationship between natural attractions and choosing rural homestays.,Although there are several studies on rural homestays, there is scant research on the factors influencing the choice of rural homestays from a tourists’ perspective. Besides, studies on rural homestay tourism have not assessed the role of need for uniqueness in influencing such choices. The implications of the study for destination marketers, homestay operators and owners are discussed which would hopefully aid in attracting discerning tourists to the rural homestays to such regions.
农村民宿已成为游客的一个有趣选择。本研究旨在评估目的地吸引力因素和旅游动机在寄宿家庭选择中的作用。独特性需求对增强这些关系的调节作用也进行了研究。一项针对201名曾在印度北阿坎德邦乡村民宿旅游的印度游客的调查进行了。基于结构方程建模方法,采用SPSS和WarpPLS对数据进行分析。结果表明,两个目的地吸引力因素(a)文化和乡村景点和(b)目的地位置和交通)与农村寄宿家庭的选择有显著的关联。此外,对独特性的需求增强了自然景点与选择乡村民宿之间的关系。虽然有一些关于农村民宿的研究,但从游客的角度对农村民宿选择的影响因素的研究很少。此外,关于农村民宿旅游的研究并没有评估独特性需求在影响这种选择中的作用。本研究对目的地市场营销者、民宿经营者和业主的意义进行了讨论,希望有助于吸引有眼光的游客到这些地区的农村民宿。
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引用次数: 17
How the consumer’s attitude and behavioural intentions are influenced: A case of online food delivery applications in India 消费者的态度和行为意图是如何受到影响的:以印度的在线外卖应用为例
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-08-20 DOI: 10.1108/ijcthr-01-2020-0013
Vikas Gupta, Shelley Duggal
PurposeThis study aims to identify various risk and benefit perceptions related to the consumers’ use and selection of online food delivery applications (OFDAs) in India. It also discovers the reasons behind consumers’ OFDAs selection behaviour and how it influences their inclusive attitudes and behavioural intentions (word of mouth and re-use intentions).Design/methodology/approachResponses from 337 OFDAs users were subjected to exploratory factor analysis for 5 risk and 2 benefit factors which were tested on a factor model using 31 constructs followed by the structural model.FindingsIt was found that consumers’ usage and selection behaviour related to OFDAs are not only influenced by the perceived risk and benefit factors but are also responsible for their overall attitudinal and behavioural variations. It was also found that a decrease in risk perception or an increase in benefit perception of consumers will positively influence their overall attitude towards the use of OFDAs.Originality/valueThough a lot of studies related to OFDAs have been conducted in India, but they were limited to identifying the technology used in the apps, analysing the user interface or promoting them as start-ups. Moreover, previous literature related with the risk/benefit perceptions linked with the OFDAs is addressed towards Western countries such as USA, Italy and UK. To the best of the authors’ knowledge, this is one of the first studies that explored the risk/benefit perceptions related to the use and selection of OFDAs in the context of India. Besides, it may also help the stakeholders in OFDA business to align their OFDA features as per the needs of the consumers.
目的本研究旨在确定与印度消费者使用和选择在线食品配送应用程序(ofda)相关的各种风险和利益认知。发现消费者选择外购产品行为背后的原因,以及外购产品如何影响消费者的包容态度和行为意图(口碑和重复使用意图)。设计/方法/方法对337名ofda用户的反馈进行了5个风险因素和2个利益因素的探索性因素分析,这些因素在一个使用31个构式的因素模型上进行了测试,然后是结构模型。研究发现,消费者使用和选择外发产品的行为不仅受到风险和利益因素的影响,而且对其整体态度和行为的变化负责。此外,消费者风险认知的降低或利益认知的增加,会正向影响其对ofda使用的整体态度。虽然在印度进行了大量与ofda相关的研究,但它们仅限于识别应用程序中使用的技术,分析用户界面或将其作为初创企业进行推广。此外,之前与对外直接投资相关的风险/收益认知相关的文献是针对西方国家的,如美国、意大利和英国。据作者所知,这是在印度背景下探索与ofda的使用和选择相关的风险/收益认知的首批研究之一。此外,它还可以帮助OFDA业务的利益相关者根据消费者的需求调整其OFDA功能。
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引用次数: 36
Activity-based pricing in small and medium-sized restaurants. Evidence from the Italian context 中小型餐厅的活动定价。意大利背景下的证据
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-08-20 DOI: 10.1108/ijcthr-02-2020-0046
Domenico Raucci, Dominique Lepore, R. Sabatiello
Purpose This paper aims to present an extension of price sensitive measurement (PSM) combined with activity-based costing (ABC) for supporting activity-based pricing approaches in the small and medium-sized restaurants. Design/methodology/approach The joint model of PSM and ABC is applied to the fixed menu pricing analysis of a typical medium-small Italian restaurant. Findings The outcomes confirm the potential of the activity-based pricing approach for supporting pricing decision-making in the small and medium-sized restaurants. However, the complexity of the model for these contexts suggests testing simplified versions of ABC, proposed for other sectors, to exploit integration with PSM. Further, the authors find evidence of the need to further investigate the role of informal conditions, characterizing small-medium enterprises, which may play for the successful implementation of the approach proposed. Originality/value There is no analysis using the suggested approach for supporting menu pricing in medium-small restaurants. This case study contributes to the literature on activity-based pricing for small and medium-sized restaurants, based on the ABC approaches.
目的本文旨在提出一种将价格敏感计量(PSM)与作业成本法(ABC)相结合的扩展方法,以支持中小型餐馆的作业定价方法。设计/方法论/方法将PSM和ABC的联合模型应用于一家典型的中小型意大利餐厅的固定菜单定价分析。研究结果证实了基于活动的定价方法在支持中小型餐馆定价决策方面的潜力。然而,这些情况下模型的复杂性表明,测试为其他部门提出的简化版本的ABC,以利用与PSM的集成。此外,作者发现有证据表明,有必要进一步调查中小企业的非正式条件的作用,这些条件可能对成功实施所提出的方法发挥作用。独创性/价值没有使用建议的方法来支持中小型餐厅的菜单定价的分析。本案例研究为基于ABC方法的中小型餐馆基于活动的定价文献做出了贡献。
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引用次数: 3
Moderating effect of optimum stimulation level on the relationship between satisfaction and revisit intention: the case of Turkish cultural tourists 最佳刺激水平对满意度与重游意愿关系的调节作用——以土耳其文化游客为例
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-08-20 DOI: 10.1108/ijcthr-03-2019-0052
S. Evren, Emine Şimşek Evren, A. Çakici
The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural tourists within the context of their novelty seeking tendencies and to determine whether their OSLs have a moderating effect on the relationship between their satisfaction and revisit intentions.,To collect data, an online survey was conducted for Turkish cultural tourists (n = 563) in May 2018, and the data were analysed with PROCESS by Hayes.,The study’s findings demonstrated that Turkish cultural tourists were high-level novelty seekers and that novelty seeking has a moderating effect on the relationship between their satisfaction and short-term revisit intentions.,This study contributes to the literature by revealing the moderator effect of novelty seeking tendency on the relationship between satisfaction and revisit intention within the scope of cultural tourism, which has not been examined before.
本研究的目的是确定文化游客在寻求新奇倾向的背景下的最佳刺激水平(OSLs),并确定他们的OSLs是否对他们的满意度和重访意愿之间的关系有调节作用。为了收集数据,2018年5月对土耳其文化游客(n = 563)进行了一项在线调查,并由Hayes使用PROCESS对数据进行了分析。研究结果表明,土耳其文化游客是高水平的新奇寻求者,新奇寻求对其满意度和短期重访意愿之间的关系有调节作用。本研究揭示了在文化旅游范围内,新奇倾向对满意度与重访意愿关系的调节作用,这是文献研究的一个贡献。
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引用次数: 6
Travelling and travelled landscapes: imaginations, politics and mobilities of tourism: introduction to the special issue 旅游和旅游景观:想象力、政治和旅游的流动性:特刊导言
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-08-13 DOI: 10.1108/ijcthr-08-2020-234
Maarja Kaaristo, Steven Rhoden
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引用次数: 0
Theatre festival as a tourist attraction: a case study of Almagro International Classical Theatre Festival, Spain 戏剧节作为旅游景点:以西班牙阿尔玛格罗国际古典戏剧节为例
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-07-31 DOI: 10.1108/ijcthr-04-2019-0061
Gema Gómez-Casero, Carol Angélica Jara Alba, T. López-Guzmán, Jesús Claudio Pérez-Gálvez
Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The purpose of this study is to describe the attributes of cultural festivals, specifically theatre festivals and examine the motivations to organise them. Similarly, this study seeks to discover the type of tourist that attends these types of festivals.,A questionnaire was applied to a representative sample of tourists who visited one of the most prestigious festivals in the international panorama: Almagro International Festival of Classical Theatre. A non-probabilistic technical sample was used. Tabulation of the data was performed by the study group using the SPSS, v. 23.,This study makes a segmentation of the tourists who attend the festival based on their motivations. Using this segmentation, the authors analyse the socio-demographic characteristics and tourists’ behaviour, as well as their experience at the festival. Amongst the higher-rated attributes of the festival are care and service organisation and interpretative quality of the actors and/or theatre company.,The main practical application of this study is to help understand the peculiarities of each segment of visitors and their evaluation of the destination to create tourist and cultural products that provide greater satisfaction with respect to their needs.,The main value is the novelty of studying this kind of cultural event. The authors analyse the reasons to visit it in relation to the motivations that move the visitors. The authors also study the assessment the tourist does of the qualities of the festival.
研究人员已经意识到节日作为一种值得研究的现象的重要性,但对文化节日的深入研究还很缺乏。本研究的目的是描述文化节的属性,特别是戏剧节,并检查组织它们的动机。同样,本研究旨在发现参加这些类型节日的游客类型。一份调查问卷应用于游客的代表性样本,他们参观了国际全景中最负盛名的节日之一:阿尔马格罗国际古典戏剧节。采用非概率技术样本。数据的制表由研究组使用SPSS, v. 23进行。本研究根据参加节日的游客的动机对他们进行了细分。利用这种细分,作者分析了社会人口特征和游客的行为,以及他们在节日中的经历。其中较高评价的属性是关怀和服务组织和演员和/或剧院公司的解释质量。本研究的主要实际应用是帮助了解每一部分游客的特点和他们对目的地的评价,以创造更能满足他们需求的旅游和文化产品。主要的价值在于研究这种文化事件的新颖性。作者分析了访问它的原因与动机的关系,打动游客。并对游客对节日质量的评价进行了研究。
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引用次数: 4
Onboard activity choice of Chinese cruise tourists 中国邮轮游客的船上活动选择
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-07-27 DOI: 10.1108/ijcthr-08-2019-0150
Na Li
The purpose of this study is to explore the onboard activity choice of Chinese cruise tourists on three international cruise ships departing Shanghai, China.,A qualitative research method was adopted for this study. Data was collected using participant observation, casual conversation and semi-structured in-depth interviews from 76 Chinese cruise respondents. The data was analysed using thematic analysis.,Chinese cruise tourists were offered various onboard activities, most of which were Western. Booking these activities involved tourists searching information and assessing and choosing what appealed to them. They chose these activities according to the consumption values, and their decision was influenced by both context-dependent variables—the variety and style of the activities and their capacity to appeal, and the personal variable—age. Chinese tourists were satisfied with the array of onboard activity options and viewed them as an opportunity to experience Western culture. However, when they were unfamiliar with or did not understand some activities, they preferred Chinese activities.,This study formulates propositions to underlie a conceptual framework of how cruise tourists choose an onboard activity. The findings derived from the data will be valuable to cruise lines seeking to better manage tourists’ onboard experiences.
本研究旨在探讨中国邮轮游客在三艘从中国上海出发的国际邮轮上的船上活动选择。,本研究采用定性研究方法。数据是通过参与者观察、随意交谈和半结构化的深度访谈从76名中国邮轮受访者中收集的。数据采用专题分析法进行分析。,为中国邮轮游客提供了各种船上活动,其中大部分是西方的。预订这些活动需要游客搜索信息,评估和选择对他们有吸引力的东西。他们根据消费价值选择这些活动,他们的决定既受情境相关变量的影响——活动的多样性和风格及其吸引力,也受个人变量——年龄的影响。中国游客对船上的一系列活动选择感到满意,并将其视为体验西方文化的机会。然而,当他们不熟悉或不了解一些活动时,他们更喜欢中文活动。,这项研究提出了一些命题,作为邮轮游客如何选择船上活动的概念框架的基础。从这些数据中得出的发现将对寻求更好地管理游客船上体验的邮轮公司有价值。
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引用次数: 2
Value co-creation in Couchsurfing – the Indonesian host perspective 沙发客的价值共创——印尼主持人的视角
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-07-24 DOI: 10.1108/ijcthr-09-2019-0156
U. Sevisari, Ina Reichenberger
© 2020, Emerald Publishing Limited. Purpose: Collaborative consumption experiences in tourism have been examined widely, yet predominantly focused on guest perspectives. Using the sharing economy platform Couchsurfing, this study aims to use value co-creation to explore hosting experiences in non-monetary accommodation sharing in a developing country, including hosts’ motivations to participate, the range of social practices during hosting and the value outcomes achieved through hosting. Design/methodology/approach: Based on a social constructivist paradigm, 20 in-depth interviews and 1 focus group were conducted with experienced Couchsurfing hosts in Indonesia. Findings: Findings highlight the exclusively intrinsic nature of hosts’ motivations and their subsequent impact on co-creational practices and value outcomes. Social practices revolve around the establishment and acquisition of social and cultural capital and providing guests with authentic local and cultural tourist experiences. Hosts reported value outcomes relating to friendship, knowledge, an improved sense of self and employment opportunities. Research limitations/implications: The results of this research may not be transferable to Western accommodation sharing settings or more rural and less touristically developed regions within developing countries. Social implications: It is argued that hosting can contribute positively to host communities in developing countries by facilitating intercultural communication and knowledge transfer while enhancing cultural self-identity and professional advancement. Originality/value: The majority of existing research on accommodation sharing has examined guest perspectives while being placed within predominantly Western contexts. This paper adds new knowledge by exploring the host perspective and examining the impacts of the sharing economy in a developing country.
©2020,翡翠出版有限公司。目的:旅游业的合作消费体验已经得到了广泛的研究,但主要集中在客人的角度。本研究旨在利用共享经济平台Couchsurfing,利用价值共创来探索发展中国家非货币住宿共享的托管体验,包括托管者的参与动机、托管期间的社会实践范围以及通过托管实现的价值成果。设计/方法论/方法:基于社会建构主义范式,对印度尼西亚经验丰富的沙发冲浪主持人进行了20次深度访谈和1个焦点小组。研究结果:研究结果强调了主人动机的独特内在性质及其对共同创造实践和价值结果的后续影响。社会实践围绕着建立和获得社会和文化资本,为客人提供真实的当地和文化旅游体验。主持人报告了与友谊、知识、自我意识和就业机会有关的价值成果。研究局限性/影响:这项研究的结果可能无法转移到西方的住宿共享环境或发展中国家内更多的农村和旅游业不太发达的地区。社会影响:有人认为,主办可以促进文化间交流和知识转让,同时增强文化自我认同和职业发展,从而为发展中国家的主办社区做出积极贡献。独创性/价值:现有的大多数关于住宿共享的研究都考察了客人的观点,同时主要放在西方背景下。本文通过探索东道国视角和考察共享经济对发展中国家的影响,增加了新的知识。
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引用次数: 6
Foreigners, fakes and flycatchers: stereotypes, social encounters and the problem of discomfort on the street in Arusha, Tanzania 外国人、骗子和捕蝇者:刻板印象、社会遭遇和坦桑尼亚阿鲁沙街头的不适问题
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-07-20 DOI: 10.1108/ijcthr-10-2019-0182
Martin Loeng
This paper aims to contribute to research on the interrelations between urban tourism, travelling and landscapes. It shows how young visitors to the tourism-reliant city of Arusha, northern Tanzania, experience and interpret discomfiting encounters with street sellers by drawing on stereotypes circulating in guidebooks, online forums and in the tourism industry. In turn, such re-interpreted encounters are increasingly seen as problematic for the city’s development of urban tourism.,The author draws on extensive ethnographic fieldwork with tourist-product street sellers in Arusha and Moshi, Tanzania in 2015–2017. With detail-oriented focus on social interaction and communication, the author has used participant observation and interviews to understand the perspectives and actions involved. Complementing this, the author draws on interviews with tour companies and local authorities to connect everyday occurrences with broader political, economic and urban transformations.,This paper explores the interrelation between changing urban landscapes, gentrification and burgeoning urban tourism by highlighting not only how streets are created and sought to be re-created but how also re-interpreted stories and stereotypes fundamentally influence how it is understood by local authorities. As the consumption of place, shopping and foreigners’ experiences take centre stage in Arusha’s urban development project, practices and people that are re-interpreted as causes of discomfort, become objects of ordering and discipline.,This paper emphasizes that the social encounters beyond dichotomies of host–guest relationships are a fruitful and important means of investigating how “encounters” connect space to power, the street to urban planning and mundane on-the-street interactions to processes of transformation and gentrification. This paper presents a reading of “landscapes” not as a text, but as a series of encounters that catch our attention when and where they break our norms, or the norms of others.
本文旨在对城市旅游、旅游与景观之间的相互关系进行研究。它展示了坦桑尼亚北部依赖旅游业的城市阿鲁沙的年轻游客如何通过旅游指南、在线论坛和旅游业中流传的刻板印象来体验和解释与街头小贩的尴尬遭遇。反过来,这种重新诠释的相遇越来越被视为城市旅游发展的问题。作者在2015-2017年对坦桑尼亚阿鲁沙和莫西的旅游产品街头小贩进行了广泛的民族志实地调查。作者以细节为导向,关注社会互动和沟通,采用参与式观察和访谈来了解所涉及的观点和行动。除此之外,作者还利用对旅游公司和地方当局的采访,将日常事件与更广泛的政治、经济和城市变革联系起来。本文探讨了不断变化的城市景观、中产阶级化和新兴城市旅游业之间的相互关系,不仅强调了街道是如何被创造和重新创造的,而且强调了重新解释的故事和刻板印象是如何从根本上影响地方当局对其的理解的。随着地方消费、购物和外国人的经历成为阿鲁沙城市发展项目的中心,那些被重新解释为不舒服的原因的做法和人,成为了命令和纪律的对象。本文强调,超越主客关系二分法的社会相遇是研究“相遇”如何将空间与权力、街道与城市规划以及世俗的街头互动与转型和士绅化过程联系起来的一种富有成效和重要的手段。本文呈现的“风景”解读不是文本,而是一系列的遭遇,它们在何时何地打破了我们的规范或他人的规范,引起了我们的注意。
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引用次数: 2
Exploring the embodied narrations of the city 探索城市的具体叙述
IF 2.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-07-09 DOI: 10.1108/ijcthr-10-2019-0180
Suvi Satama, Juulia Räikkönen
PurposeThis study aims to explore how people bodily narrate and use collective memory to clarify their embodied experiences regarding a city which they memorise.Design/methodology/approachDrawing on 1,359 short stories collected by the online travel portal Visit Turku about ‘How the city feels’, the fine-grained embodied experiences of people are represented through descriptions of their feelings towards the city of Turku.FindingsBased on the analysis, two aspects through which the respondents narrated their embodied experiences of cities have been identified: (1) the sociomaterial entanglements with the city and (2) the humane relationship with the city.Research limitations/implicationsThis study is limited to short stories acquired online, raising questions of anonymity and representativeness. Thus, these narrations are constructions which have to be interpreted as told by specific people in a certain time and place.Practical implicationsTourist agencies should pay attention to the value of looking at written stories as bodily materialisations of people’s experiences of city destinations. Understanding this would strengthen the cities’ competitiveness.Originality/valueBy empirically highlighting how people memorise a city through narrations, the study offers novel viewpoints on the embodied experiences in cities as well as the cultural constructs these narrations are based on, thus broadening our understanding of how cities become bodily entangled with us.
目的本研究旨在探讨人们如何通过身体叙事和集体记忆来阐明他们对所记忆的城市的具体体验。设计/方法论/方法借鉴在线旅游门户网站Visit Turku收集的1359篇关于“城市感觉如何”的短篇小说,通过描述人们对图尔库市的感受来表达人们精细的具体体验,被调查者叙述其城市具体体验的两个方面:(1)与城市的社会物质纠葛;(2)与城市之间的人文关系。研究局限性/含义这项研究仅限于网上获得的短篇小说,提出了匿名性和代表性的问题。因此,这些叙述是必须由特定的人在特定的时间和地点讲述的结构。实践意义旅行社应注意将书面故事视为人们对城市目的地体验的身体材料的价值。了解这一点将加强城市的竞争力。独创性/价值通过实证强调人们如何通过叙事来纪念一座城市,该研究对城市中的具体体验以及这些叙事所基于的文化结构提供了新颖的观点,从而拓宽了我们对城市如何与我们身体纠缠的理解。
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引用次数: 2
期刊
International Journal of Culture Tourism and Hospitality Research
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