Pub Date : 2021-07-03DOI: 10.1108/IJCTHR-06-2020-0119
Julie Kellershohn, K. Walley, F. Vriesekoop
Purpose This study aims to examine peer perceptions of a parent dining in a fast-food restaurant with their child. Design/methodology/approach A vignette approach was used to explore consumer assumptions and normative data using a four-country online survey of parents, with 1,200 respondents (300 from each of Australia, Canada, the UK and the USA). The study included qualitative and quantitative thematic analyses of the responses. Findings Family dining in fast-food restaurants was most often associated with an opportunity for family time together (25%), a treat (25%) and an unhealthy food decision (19%). For some, this is a normal meal that should not be judged (11%), for others, this is merely a meal of easy convenience (9%). Fathers, when depicted as the parent in the vignette, were more likely to be praised for spending time with their children, while mothers were more likely to be critiqued for making poor nutritional choices. Respondents from the USA viewed fast-food family dining more favourably than respondents from Australia, Canada or the UK. Social implications Despite rising obesity in these four countries, only 19% of respondents focused on the unhealthy element of the food choice, suggesting that perhaps this element is not on the forefront of consumer decision considerations. Originality/value This paper confirms parental peer perception differences, based on gender and country, regarding opinions on a child dining with a parent in a fast-food restaurant.
{"title":"An international study of fast-food dining perceptions: millennial parents, non-millennial parents, and peer judgement during fast-food family dining","authors":"Julie Kellershohn, K. Walley, F. Vriesekoop","doi":"10.1108/IJCTHR-06-2020-0119","DOIUrl":"https://doi.org/10.1108/IJCTHR-06-2020-0119","url":null,"abstract":"\u0000Purpose\u0000This study aims to examine peer perceptions of a parent dining in a fast-food restaurant with their child.\u0000\u0000\u0000Design/methodology/approach\u0000A vignette approach was used to explore consumer assumptions and normative data using a four-country online survey of parents, with 1,200 respondents (300 from each of Australia, Canada, the UK and the USA). The study included qualitative and quantitative thematic analyses of the responses.\u0000\u0000\u0000Findings\u0000Family dining in fast-food restaurants was most often associated with an opportunity for family time together (25%), a treat (25%) and an unhealthy food decision (19%). For some, this is a normal meal that should not be judged (11%), for others, this is merely a meal of easy convenience (9%). Fathers, when depicted as the parent in the vignette, were more likely to be praised for spending time with their children, while mothers were more likely to be critiqued for making poor nutritional choices. Respondents from the USA viewed fast-food family dining more favourably than respondents from Australia, Canada or the UK.\u0000\u0000\u0000Social implications\u0000Despite rising obesity in these four countries, only 19% of respondents focused on the unhealthy element of the food choice, suggesting that perhaps this element is not on the forefront of consumer decision considerations.\u0000\u0000\u0000Originality/value\u0000This paper confirms parental peer perception differences, based on gender and country, regarding opinions on a child dining with a parent in a fast-food restaurant.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":"1 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41413479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-28DOI: 10.1108/ijcthr-07-2020-0135
M. Kruger, A. Viljoen
Purpose This exploratory study aims to show that events can create awareness and facilitate behavioural change among attendees. Festivals and events can use the United Nations sustainable development goals as drivers of societal change and business growth. Unfortunately, the attendees to a benefit concert have not been investigated to date. This study fills this gap by segmenting attendees to a benefit concert aimed at eradicating poverty. Design/methodology/approach A quantitative destination-based survey was undertaken at the Mandela 100: Global Citizen Festival in Johannesburg, South Africa, in 2018. A simple random sampling method was used within a stratified sampling method, and 408 questionnaires were obtained. Findings Three psychographic segmentation variables were used: motives for attending the event (novelty, escape and socialization and cause advocating); behavioural intentions and change as a result of attending the event (cognition and awareness, loyalty-related behaviour, active engagement and travel-related behaviour); and global causes aimed at eradicating poverty that attendees regard as important to support (social, sustainability, fiscal, fundamental and elevated prosperity). The results revealed three distinct segments, proposing that an AID-typology applies to benefit concert attendees: advocates, inspirers and discoverers. Each group has either a high, moderate or low level of commitment towards the festival’s and other global causes. Practical implications Practical implications are suggested as guidelines to encourage advocacy and active involvement for global causes. Originality/value This study was conducted from a developing country’s perspective and contextualizes the role that events can play in advocating for specific causes and encouraging citizens to get involved.
{"title":"A cause for celebration! A psychographic typology of attendees at a benefit concert","authors":"M. Kruger, A. Viljoen","doi":"10.1108/ijcthr-07-2020-0135","DOIUrl":"https://doi.org/10.1108/ijcthr-07-2020-0135","url":null,"abstract":"\u0000Purpose\u0000This exploratory study aims to show that events can create awareness and facilitate behavioural change among attendees. Festivals and events can use the United Nations sustainable development goals as drivers of societal change and business growth. Unfortunately, the attendees to a benefit concert have not been investigated to date. This study fills this gap by segmenting attendees to a benefit concert aimed at eradicating poverty.\u0000\u0000\u0000Design/methodology/approach\u0000A quantitative destination-based survey was undertaken at the Mandela 100: Global Citizen Festival in Johannesburg, South Africa, in 2018. A simple random sampling method was used within a stratified sampling method, and 408 questionnaires were obtained.\u0000\u0000\u0000Findings\u0000Three psychographic segmentation variables were used: motives for attending the event (novelty, escape and socialization and cause advocating); behavioural intentions and change as a result of attending the event (cognition and awareness, loyalty-related behaviour, active engagement and travel-related behaviour); and global causes aimed at eradicating poverty that attendees regard as important to support (social, sustainability, fiscal, fundamental and elevated prosperity). The results revealed three distinct segments, proposing that an AID-typology applies to benefit concert attendees: advocates, inspirers and discoverers. Each group has either a high, moderate or low level of commitment towards the festival’s and other global causes.\u0000\u0000\u0000Practical implications\u0000Practical implications are suggested as guidelines to encourage advocacy and active involvement for global causes.\u0000\u0000\u0000Originality/value\u0000This study was conducted from a developing country’s perspective and contextualizes the role that events can play in advocating for specific causes and encouraging citizens to get involved.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43323493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-22DOI: 10.1108/ijcthr-07-2020-0138
Zhaoyu Chen, Xiaolian Chen, B. Mak
Purpose This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices. Design/methodology/approach Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism. Findings A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts. Research limitations/implications This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information. Practical implications Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity. Originality/value Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.
{"title":"The hybrid discourse on creative tourism: illuminating the value creation process","authors":"Zhaoyu Chen, Xiaolian Chen, B. Mak","doi":"10.1108/ijcthr-07-2020-0138","DOIUrl":"https://doi.org/10.1108/ijcthr-07-2020-0138","url":null,"abstract":"\u0000Purpose\u0000This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices.\u0000\u0000\u0000Design/methodology/approach\u0000Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism.\u0000\u0000\u0000Findings\u0000A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts.\u0000\u0000\u0000Research limitations/implications\u0000This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information.\u0000\u0000\u0000Practical implications\u0000Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity.\u0000\u0000\u0000Originality/value\u0000Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44308016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-22DOI: 10.1108/ijcthr-06-2020-0133
Jeet Dogra, Venkatanaidu Karri
Purpose The process of understanding a tourist begins with an extensive evaluation of tourist’s perceptions about a destination. Though destination image has been widely discussed in tourism literature since the 1970s, little attention has been given to organic image despite its relative significance. First, this study aims to clear the existing ambiguity in the cognitive component of destination image by organizing and structuring the extant literature. Design/methodology/approach This exploratory study then seeks to identify the salient organic image attributes in tourists’ consideration for travel options through the application of repertory test. Respondents’ statements on 25 competing destinations in Madhya Pradesh, India were transcribed verbatim for analysis. A measure of frequencies and commonality among 12 construct themes was then carried out. Findings Along with history, heritage and culture, this study found tourists to have considered organic image attributes associated with destination stereotypes as important discriminators between competing leisure tourist destinations. Moreover, the elicitation of context-specific attributes along with a note in the pattern of tourist responses highlighted the merits of repertory test when presented with different category triads. Originality/value This study differs from other organic image studies as it evaluates the prominence of organic image in the context of leisure tourism. Being one of the few studies to have extensively discussed the organic image component, this study contributes to the progression of organic image literature.
{"title":"Prominence of organic image in tourist destinations: Indian leisure tourism narrative","authors":"Jeet Dogra, Venkatanaidu Karri","doi":"10.1108/ijcthr-06-2020-0133","DOIUrl":"https://doi.org/10.1108/ijcthr-06-2020-0133","url":null,"abstract":"\u0000Purpose\u0000The process of understanding a tourist begins with an extensive evaluation of tourist’s perceptions about a destination. Though destination image has been widely discussed in tourism literature since the 1970s, little attention has been given to organic image despite its relative significance. First, this study aims to clear the existing ambiguity in the cognitive component of destination image by organizing and structuring the extant literature.\u0000\u0000\u0000Design/methodology/approach\u0000This exploratory study then seeks to identify the salient organic image attributes in tourists’ consideration for travel options through the application of repertory test. Respondents’ statements on 25 competing destinations in Madhya Pradesh, India were transcribed verbatim for analysis. A measure of frequencies and commonality among 12 construct themes was then carried out.\u0000\u0000\u0000Findings\u0000Along with history, heritage and culture, this study found tourists to have considered organic image attributes associated with destination stereotypes as important discriminators between competing leisure tourist destinations. Moreover, the elicitation of context-specific attributes along with a note in the pattern of tourist responses highlighted the merits of repertory test when presented with different category triads.\u0000\u0000\u0000Originality/value\u0000This study differs from other organic image studies as it evaluates the prominence of organic image in the context of leisure tourism. Being one of the few studies to have extensively discussed the organic image component, this study contributes to the progression of organic image literature.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46249220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-21DOI: 10.1108/ijcthr-01-2020-0032
J. Aston, Jun Wen, Edmund Goh, O. Maurer
Purpose This cutting-edge short commentary is intended to raise awareness of sex trafficking in the tourism and hospitality industry. The purpose of this paper is to also advocate for further research to identify and hopefully prevent sex trafficking in related settings. Design/methodology/approach This paper provides a descriptive overview of the current knowledge base on sex trafficking in tourism and hospitality. Based on gaps in the literature, future research agendas and directions are suggested. Findings Academic research on sex trafficking in tourism and hospitality remains limited. More scholarly attention is needed to this matter. The tourism industry is directly and indirectly associated with sex trafficking (e.g. hotel accommodations and direct consumption of sexual services, such as through sex tourism). Despite legislative efforts by international government agencies to eradicate sex trafficking, the problem remains pervasive. Broader practice- and research-based intervention efforts are needed. Originality/value This short commentary advocates for tourism and hospitality researchers to make practical and theoretical industry contributions that may help prevent sex trafficking.
{"title":"Promoting awareness of sex trafficking in tourism and hospitality","authors":"J. Aston, Jun Wen, Edmund Goh, O. Maurer","doi":"10.1108/ijcthr-01-2020-0032","DOIUrl":"https://doi.org/10.1108/ijcthr-01-2020-0032","url":null,"abstract":"\u0000Purpose\u0000This cutting-edge short commentary is intended to raise awareness of sex trafficking in the tourism and hospitality industry. The purpose of this paper is to also advocate for further research to identify and hopefully prevent sex trafficking in related settings.\u0000\u0000\u0000Design/methodology/approach\u0000This paper provides a descriptive overview of the current knowledge base on sex trafficking in tourism and hospitality. Based on gaps in the literature, future research agendas and directions are suggested.\u0000\u0000\u0000Findings\u0000Academic research on sex trafficking in tourism and hospitality remains limited. More scholarly attention is needed to this matter. The tourism industry is directly and indirectly associated with sex trafficking (e.g. hotel accommodations and direct consumption of sexual services, such as through sex tourism). Despite legislative efforts by international government agencies to eradicate sex trafficking, the problem remains pervasive. Broader practice- and research-based intervention efforts are needed.\u0000\u0000\u0000Originality/value\u0000This short commentary advocates for tourism and hospitality researchers to make practical and theoretical industry contributions that may help prevent sex trafficking.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46490050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-21DOI: 10.1108/ijcthr-08-2020-0175
Sanjana Mondal, Kaushik Samaddar
Purpose In quest of exploring the issues, challenges and opportunities prevailing in the tea tourism industry, this study aims to present a comprehensive morphological analysis (MA). More specifically, it identifies critical dimensions that bear significance for the sustainable growth of tea tourism. Design/methodology/approach The present study adopted a triangulation method of research involving an ethnographic study (ES) followed by a series of focus group sessions carried out from the prominent tea-producing districts in India. This study accords equal importance to both the demand and supply perspectives of tea tourism and its stakeholders. Findings Critical dimensions such as improper planning and marketing efforts, limited collaboration among stakeholders, the involvement of local people, socio-economic inequality and consumer’s attitude towards tea tourism were identified as major issues and challenges. Research limitations/implications The present research limits its scope to the geographical boundary within India keeping cross-boundary research for future study. This study will aid future researchers and scholars in expanding the domain of tea tourism. Practical implications The present study bears significance to the policymakers, governing bodies, marketers, tour operators in embracing a socio-economic perspective while undertaking a suitable strategy towards marketing of tea tourism and ensuring its sustainable development. Originality/value This study makes a novel attempt in blending the ES, focus group sessions and MA, together in a single research initiative, making it a single point reference in tea tourism literature.
{"title":"Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis","authors":"Sanjana Mondal, Kaushik Samaddar","doi":"10.1108/ijcthr-08-2020-0175","DOIUrl":"https://doi.org/10.1108/ijcthr-08-2020-0175","url":null,"abstract":"\u0000Purpose\u0000In quest of exploring the issues, challenges and opportunities prevailing in the tea tourism industry, this study aims to present a comprehensive morphological analysis (MA). More specifically, it identifies critical dimensions that bear significance for the sustainable growth of tea tourism.\u0000\u0000\u0000Design/methodology/approach\u0000The present study adopted a triangulation method of research involving an ethnographic study (ES) followed by a series of focus group sessions carried out from the prominent tea-producing districts in India. This study accords equal importance to both the demand and supply perspectives of tea tourism and its stakeholders.\u0000\u0000\u0000Findings\u0000Critical dimensions such as improper planning and marketing efforts, limited collaboration among stakeholders, the involvement of local people, socio-economic inequality and consumer’s attitude towards tea tourism were identified as major issues and challenges.\u0000\u0000\u0000Research limitations/implications\u0000The present research limits its scope to the geographical boundary within India keeping cross-boundary research for future study. This study will aid future researchers and scholars in expanding the domain of tea tourism.\u0000\u0000\u0000Practical implications\u0000The present study bears significance to the policymakers, governing bodies, marketers, tour operators in embracing a socio-economic perspective while undertaking a suitable strategy towards marketing of tea tourism and ensuring its sustainable development.\u0000\u0000\u0000Originality/value\u0000This study makes a novel attempt in blending the ES, focus group sessions and MA, together in a single research initiative, making it a single point reference in tea tourism literature.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47628138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-21DOI: 10.1108/ijcthr-11-2020-0274
Serkan Yi̇ği̇t, Nilufer Sahin Percin
Purpose The purpose of this study is to examine and understand the experiences of tourists in the Turkish coffee houses in Istanbul, Turkey. Design/methodology/approach In this study, a qualitative case study method was used to analyze tourists’ comments with user-generated content technique by analyzing tourists’ comments. The data used in the study was collected through TripAdvisor, which is considered one of the most famous websites with tourist reviews and comments, between 20 May and 10 June 2020 from tourists’ reviews (n:219). Findings The findings show that Turkish coffee house experiences are heterogeneous based on the dimensions of coffee characteristics, place, satisfaction, recommendation and revisit intention, value/price and value-added experience. Moreover, value-added experience includes some sub-themes such as a memorable experience, authentic experience and culture learning experience. Originality/value There are some studies on Turkish coffee and Turkish coffee culture in the literature, but there have been no empirical studies investigating the Turkish coffee house experiences of tourists. For this reason, this study aims to examine and understand the experiences of tourists in Turkish coffee houses. Therefore, it is believed that this study will fill the current gap in the literature on tourists’ experiences of Turkish coffee houses.
{"title":"How would you like your Turkish coffee? Tourist experiences of Turkish coffee houses in Istanbul","authors":"Serkan Yi̇ği̇t, Nilufer Sahin Percin","doi":"10.1108/ijcthr-11-2020-0274","DOIUrl":"https://doi.org/10.1108/ijcthr-11-2020-0274","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to examine and understand the experiences of tourists in the Turkish coffee houses in Istanbul, Turkey.\u0000\u0000\u0000Design/methodology/approach\u0000In this study, a qualitative case study method was used to analyze tourists’ comments with user-generated content technique by analyzing tourists’ comments. The data used in the study was collected through TripAdvisor, which is considered one of the most famous websites with tourist reviews and comments, between 20 May and 10 June 2020 from tourists’ reviews (n:219).\u0000\u0000\u0000Findings\u0000The findings show that Turkish coffee house experiences are heterogeneous based on the dimensions of coffee characteristics, place, satisfaction, recommendation and revisit intention, value/price and value-added experience. Moreover, value-added experience includes some sub-themes such as a memorable experience, authentic experience and culture learning experience.\u0000\u0000\u0000Originality/value\u0000There are some studies on Turkish coffee and Turkish coffee culture in the literature, but there have been no empirical studies investigating the Turkish coffee house experiences of tourists. For this reason, this study aims to examine and understand the experiences of tourists in Turkish coffee houses. Therefore, it is believed that this study will fill the current gap in the literature on tourists’ experiences of Turkish coffee houses.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46351462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-19DOI: 10.1108/ijcthr-10-2020-0230
Gema Ramírez-Guerrero, Javier García-Onetti, J. A. Chica-Ruiz, M. Arcila-Garrido
Purpose This paper attempts to fill the gap that exists in research regarding 20th-century heritage and its social appreciation. The purpose of this paper is to explore different ways of evaluating the heritage value and tourism potential and to propose an innovative model validated in the Zarzuela Hippodrome as an example of cultural asset from 20th century with important economic, social, cultural, aesthetic and architectural aspects. Design/methodology/approach This study opted for an interpretation of heritage from an ecosystem, integrating and global paradigm, understanding the asset as a set of resources that interact with each other, generating a common and enriched tourist experience among all the elements that make it up. From this perspective, it is conceived that by modifying one of the elements, the whole (tourist) ecosystem will be equally influenced. On the other side, it was incorporated non-parametric techniques based on the implementation of surveys for the validation of the tool to the case study of the Zarzuela hippodrome. Findings The results suggest that the hippodrome's internal values have been evaluated very positively, while its external values are low. Through this study, the paper has identified several weaknesses that impede its functioning as a viable “tourist product.” The distance from the city center, the lack of available information and the scarce diffusion and tourism promotion are its main weaknesses. The proposed analysis tool reveals the importance of the active participation of visitors to evaluate cultural assets through the combination of aspects related to the conservation of cultural assets and, in turn, elements that encourage their commodification as tourist products, break down barriers between these two disciplines. Research limitations/implications The management tool proposed in this study can be used to underpin the creation of tourism experiences in cultural or heritage assets by diagnosing the current state of its tourist potential, quantifying its value in relation to the visitors’ perception and making visible those problematic aspects to develop actions to solve them. Although the present study is support for future research, as well as for improving the marketing of heritage in tourist settings, an in-depth analysis of the technical elements of heritage, as well as of its intervention (if applicable), will be necessary for the managers who want to use the tool. Social implications One of the most differentiating characteristics between the construction typology of 20th-century historical buildings is perhaps the scarcity of decorative ornamentation, with exposed concrete being the main surface coating. Many of these constructions have an important cultural and historical relevance, however, the social perception, as regards its consideration as architectural and artistic heritage seems to reflect discordant aspects. This study provides support as a decision-making tool to determine
{"title":"Social appreciation for the improvement of tourism management of 20th-century heritage: a methodological proposal","authors":"Gema Ramírez-Guerrero, Javier García-Onetti, J. A. Chica-Ruiz, M. Arcila-Garrido","doi":"10.1108/ijcthr-10-2020-0230","DOIUrl":"https://doi.org/10.1108/ijcthr-10-2020-0230","url":null,"abstract":"\u0000Purpose\u0000This paper attempts to fill the gap that exists in research regarding 20th-century heritage and its social appreciation. The purpose of this paper is to explore different ways of evaluating the heritage value and tourism potential and to propose an innovative model validated in the Zarzuela Hippodrome as an example of cultural asset from 20th century with important economic, social, cultural, aesthetic and architectural aspects.\u0000\u0000\u0000Design/methodology/approach\u0000This study opted for an interpretation of heritage from an ecosystem, integrating and global paradigm, understanding the asset as a set of resources that interact with each other, generating a common and enriched tourist experience among all the elements that make it up. From this perspective, it is conceived that by modifying one of the elements, the whole (tourist) ecosystem will be equally influenced. On the other side, it was incorporated non-parametric techniques based on the implementation of surveys for the validation of the tool to the case study of the Zarzuela hippodrome.\u0000\u0000\u0000Findings\u0000The results suggest that the hippodrome's internal values have been evaluated very positively, while its external values are low. Through this study, the paper has identified several weaknesses that impede its functioning as a viable “tourist product.” The distance from the city center, the lack of available information and the scarce diffusion and tourism promotion are its main weaknesses. The proposed analysis tool reveals the importance of the active participation of visitors to evaluate cultural assets through the combination of aspects related to the conservation of cultural assets and, in turn, elements that encourage their commodification as tourist products, break down barriers between these two disciplines.\u0000\u0000\u0000Research limitations/implications\u0000The management tool proposed in this study can be used to underpin the creation of tourism experiences in cultural or heritage assets by diagnosing the current state of its tourist potential, quantifying its value in relation to the visitors’ perception and making visible those problematic aspects to develop actions to solve them. Although the present study is support for future research, as well as for improving the marketing of heritage in tourist settings, an in-depth analysis of the technical elements of heritage, as well as of its intervention (if applicable), will be necessary for the managers who want to use the tool.\u0000\u0000\u0000Social implications\u0000One of the most differentiating characteristics between the construction typology of 20th-century historical buildings is perhaps the scarcity of decorative ornamentation, with exposed concrete being the main surface coating. Many of these constructions have an important cultural and historical relevance, however, the social perception, as regards its consideration as architectural and artistic heritage seems to reflect discordant aspects. This study provides support as a decision-making tool to determine ","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45540525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-18DOI: 10.1108/IJCTHR-08-2020-0187
Amnaj Khaokhrueamuang, Piyaporn Chueamchaitrakun, Warinthorn Kachendecha, Y. Tamari, Kazuyoshi Nakakoji
Purpose This paper aims to clarify the functions of tourism interpretations of consumer products in a tourist-generating region (TGR) as a means of marketing the tourist destination region (TDR) through tea tourism. Design/methodology/approach This is a case study of the Thai Shizuoka Green Tea brand working to promote tea tourism in Shizuoka, Japan. It is used to identify the functions of tourism interpretations of consumer products in a TGR related to the concept of brand identity. This paper assessed Thai consumers’ opinions on the efficiency of tourism interpretation through a sample of 404 questionnaires and with interviews of ten young females, the primary respondents. Findings Tourism interpretations of the TGR’s consumer products are important for promoting the TDR through five premises: 1) motivating visitors to visit the destination, 2) communicating the place’s meaning, 3) targeting potential tourists, 4) differentiating the destination from other sites and 5) activating value co-creation. Premises 1 and 2 were assumed to stem from visitors’ enjoyment of the tea; the packaging motivated their visit to Shizuoka, its origin. Premise 3 concerns young women who view the product as a premium healthy drink. Premises 4 and 5 are based on the brand’s essence, implying the tea company’s partnership between Thailand and Japan. Originality/value Tourism interpretation plays a significant role in TDRs’ success; however, it can be implemented with other consumer products and an efficient brand identity, to create an image of a destination.
{"title":"Functioning tourism interpretation on consumer products at the tourist generating region through tea tourism","authors":"Amnaj Khaokhrueamuang, Piyaporn Chueamchaitrakun, Warinthorn Kachendecha, Y. Tamari, Kazuyoshi Nakakoji","doi":"10.1108/IJCTHR-08-2020-0187","DOIUrl":"https://doi.org/10.1108/IJCTHR-08-2020-0187","url":null,"abstract":"\u0000Purpose\u0000This paper aims to clarify the functions of tourism interpretations of consumer products in a tourist-generating region (TGR) as a means of marketing the tourist destination region (TDR) through tea tourism.\u0000\u0000\u0000Design/methodology/approach\u0000This is a case study of the Thai Shizuoka Green Tea brand working to promote tea tourism in Shizuoka, Japan. It is used to identify the functions of tourism interpretations of consumer products in a TGR related to the concept of brand identity. This paper assessed Thai consumers’ opinions on the efficiency of tourism interpretation through a sample of 404 questionnaires and with interviews of ten young females, the primary respondents.\u0000\u0000\u0000Findings\u0000Tourism interpretations of the TGR’s consumer products are important for promoting the TDR through five premises: 1) motivating visitors to visit the destination, 2) communicating the place’s meaning, 3) targeting potential tourists, 4) differentiating the destination from other sites and 5) activating value co-creation. Premises 1 and 2 were assumed to stem from visitors’ enjoyment of the tea; the packaging motivated their visit to Shizuoka, its origin. Premise 3 concerns young women who view the product as a premium healthy drink. Premises 4 and 5 are based on the brand’s essence, implying the tea company’s partnership between Thailand and Japan.\u0000\u0000\u0000Originality/value\u0000Tourism interpretation plays a significant role in TDRs’ success; however, it can be implemented with other consumer products and an efficient brand identity, to create an image of a destination.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42001554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-10DOI: 10.1108/IJCTHR-09-2020-0216
Nguyen Thi Cam Le, Vo Thi Quy, Hoang Thi Kim Quy
Purpose This research aims to investigate the effect of personal values on customer satisfaction and whether positive experiences lead to positive word of mouth (WOM) about the luxury hotel service from the Confucian perspective. Design/methodology/approach This research developed a structural equation model for testing. Research data collected from Confucian participants who have used luxury hotel services in Vietnam, where Confucianism is the dominant cultural paradigm. Findings The results show that there is a positive relationship between Confucian customer personal values and satisfaction, as well as between customer satisfaction and positive WOM; personal values had no effect on positive WOM. Research limitations/implications This research implies that the personal values of Confucian consumers constitute the lens through which they view the world, thus the service personal values reflect their priorities on luxury hotel service consumption. A key to success for luxury hotel service providers lies in providing services that enhance Confucian customer personal values, which allow service providers to intercommunicate with the Confucian consumers’ core. Originality/value This research is significant because there is little research on personal values from the cultural mechanism of Confucian culture. This research also comes up with a richer understanding of the relationship between customer personal values and behaviors within the luxury hotel segment.
{"title":"Impact of personal values on customer satisfaction and word of mouth for luxury hotel service consumption in Confucian culture: evidence from Vietnam","authors":"Nguyen Thi Cam Le, Vo Thi Quy, Hoang Thi Kim Quy","doi":"10.1108/IJCTHR-09-2020-0216","DOIUrl":"https://doi.org/10.1108/IJCTHR-09-2020-0216","url":null,"abstract":"\u0000Purpose\u0000This research aims to investigate the effect of personal values on customer satisfaction and whether positive experiences lead to positive word of mouth (WOM) about the luxury hotel service from the Confucian perspective.\u0000\u0000\u0000Design/methodology/approach\u0000This research developed a structural equation model for testing. Research data collected from Confucian participants who have used luxury hotel services in Vietnam, where Confucianism is the dominant cultural paradigm.\u0000\u0000\u0000Findings\u0000The results show that there is a positive relationship between Confucian customer personal values and satisfaction, as well as between customer satisfaction and positive WOM; personal values had no effect on positive WOM.\u0000\u0000\u0000Research limitations/implications\u0000This research implies that the personal values of Confucian consumers constitute the lens through which they view the world, thus the service personal values reflect their priorities on luxury hotel service consumption. A key to success for luxury hotel service providers lies in providing services that enhance Confucian customer personal values, which allow service providers to intercommunicate with the Confucian consumers’ core.\u0000\u0000\u0000Originality/value\u0000This research is significant because there is little research on personal values from the cultural mechanism of Confucian culture. This research also comes up with a richer understanding of the relationship between customer personal values and behaviors within the luxury hotel segment.\u0000","PeriodicalId":51561,"journal":{"name":"International Journal of Culture Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45668766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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