Pub Date : 2022-06-07DOI: 10.1108/jhtt-10-2021-0300
Sunny Sun, Huiyue Ye, R. Law, Alex Yang-chan Hsu
Purpose Most previous studies have discussed the factors that drive the development of smart tourism or its benefits. Nevertheless, hindrances to smart tourism development have been largely ignored by previous studies. Hence, to bridge the aforementioned research gap, the present study identified the hindrances to smart tourism development in Hong Kong, which has been affected by the recent pandemic, based on the adjusted destination competitiveness conceptual models. Design/methodology/approach The purpose of this study is to investigate the hindrances to smart tourism development. A qualitative interview method using a semi-structured questionnaire with open-ended questions was adopted in the present study. Findings Findings of the present study indicated that the hindrances in developing smart tourism in Hong Kong are from four primary perspectives, namely, economic, sociocultural, technological and planning and management. Research limitations/implications Seeking cooperation from popular tourist destinations can address the economic issues of market size and return on investment in technological infrastructure. Experiences, as the core product of travel, should be highlighted in smart tourism development and enterprises should be given support for the transformation. Originality/value Theoretically, based on the adjusted conceptual models for destination competitiveness, the present study identifies the macro factors that hinder the development of smart tourism in Hong Kong from different primary perspectives. Practically, factors such as policy support, which includes public funding or low-interest loans, are essential to supporting preliminary finances to attract entrepreneurs and young talents to participate in the development.
{"title":"Hindrances to smart tourism development","authors":"Sunny Sun, Huiyue Ye, R. Law, Alex Yang-chan Hsu","doi":"10.1108/jhtt-10-2021-0300","DOIUrl":"https://doi.org/10.1108/jhtt-10-2021-0300","url":null,"abstract":"\u0000Purpose\u0000Most previous studies have discussed the factors that drive the development of smart tourism or its benefits. Nevertheless, hindrances to smart tourism development have been largely ignored by previous studies. Hence, to bridge the aforementioned research gap, the present study identified the hindrances to smart tourism development in Hong Kong, which has been affected by the recent pandemic, based on the adjusted destination competitiveness conceptual models.\u0000\u0000\u0000Design/methodology/approach\u0000The purpose of this study is to investigate the hindrances to smart tourism development. A qualitative interview method using a semi-structured questionnaire with open-ended questions was adopted in the present study.\u0000\u0000\u0000Findings\u0000Findings of the present study indicated that the hindrances in developing smart tourism in Hong Kong are from four primary perspectives, namely, economic, sociocultural, technological and planning and management.\u0000\u0000\u0000Research limitations/implications\u0000Seeking cooperation from popular tourist destinations can address the economic issues of market size and return on investment in technological infrastructure. Experiences, as the core product of travel, should be highlighted in smart tourism development and enterprises should be given support for the transformation.\u0000\u0000\u0000Originality/value\u0000Theoretically, based on the adjusted conceptual models for destination competitiveness, the present study identifies the macro factors that hinder the development of smart tourism in Hong Kong from different primary perspectives. Practically, factors such as policy support, which includes public funding or low-interest loans, are essential to supporting preliminary finances to attract entrepreneurs and young talents to participate in the development.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43255549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-03DOI: 10.1108/jhtt-11-2021-0325
Waseem Ul Hameed, M. Nawaz, Q. Nisar, M. Basheer, Shoaib Imtiaz, M. B. Zafar
Purpose The primary purpose of this study is to provide a new model in the hospitality industry by incorporating open innovation (OI) as a significant business performance (BP) supporter. This study aims to examine OI’s role in fostering SI and BP in Malaysia’s hospitality industry. Design/methodology/approach Quantitative research approach with a cross-sectional design is used to carry out the current study. A questionnaire survey is conducted. A total of 201 valid responses were used to analyze the data through Smart PLS 3 structural equation modeling. The study sample comprises the managerial employees of hospitality companies. Findings The findings of this study revealed that OI has a crucial contribution to fostering service innovation (SI) and BP. Information and communication technology (ICT) increases external knowledge and internal innovation, which in turn increases knowledge management (KM). ICT intensifies KM in result, OI increases, which contribute expediting SI. Finally, increases in SI boost BP. Practical implications This study provides a comprehensive framework to boost hospitality industry performance. It gives vital cues to the hospitality industry for SI improvement and BP. This proposed framework is specific to the hospitality industry, and it has the potential to help the managers to have a better understanding of new ideas that can develop service quality and customer satisfaction. Originality/value This is one of the pioneer studies that formally documented OI’s role in Malaysia hospitality industry. This pioneering study provides the OI model for BP of the hospitality industry. Regarding the OI in the hospitality industry, managers’ and academicians’ implication is not well understood in the current literature.
{"title":"Open innovation solution: new model in the hospitality industry","authors":"Waseem Ul Hameed, M. Nawaz, Q. Nisar, M. Basheer, Shoaib Imtiaz, M. B. Zafar","doi":"10.1108/jhtt-11-2021-0325","DOIUrl":"https://doi.org/10.1108/jhtt-11-2021-0325","url":null,"abstract":"\u0000Purpose\u0000The primary purpose of this study is to provide a new model in the hospitality industry by incorporating open innovation (OI) as a significant business performance (BP) supporter. This study aims to examine OI’s role in fostering SI and BP in Malaysia’s hospitality industry.\u0000\u0000\u0000Design/methodology/approach\u0000Quantitative research approach with a cross-sectional design is used to carry out the current study. A questionnaire survey is conducted. A total of 201 valid responses were used to analyze the data through Smart PLS 3 structural equation modeling. The study sample comprises the managerial employees of hospitality companies.\u0000\u0000\u0000Findings\u0000The findings of this study revealed that OI has a crucial contribution to fostering service innovation (SI) and BP. Information and communication technology (ICT) increases external knowledge and internal innovation, which in turn increases knowledge management (KM). ICT intensifies KM in result, OI increases, which contribute expediting SI. Finally, increases in SI boost BP.\u0000\u0000\u0000Practical implications\u0000This study provides a comprehensive framework to boost hospitality industry performance. It gives vital cues to the hospitality industry for SI improvement and BP. This proposed framework is specific to the hospitality industry, and it has the potential to help the managers to have a better understanding of new ideas that can develop service quality and customer satisfaction.\u0000\u0000\u0000Originality/value\u0000This is one of the pioneer studies that formally documented OI’s role in Malaysia hospitality industry. This pioneering study provides the OI model for BP of the hospitality industry. Regarding the OI in the hospitality industry, managers’ and academicians’ implication is not well understood in the current literature.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42757940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-17DOI: 10.1108/jhtt-10-2020-0284
Zhangxiang Zhu, Liheng Liao, Bing Hu
Purpose This paper aims to conduct a meta-analysis to explore the strength of the path relationship in the proposed model for online travel service adoption and the moderating effect of country or regional economic development level. Design/methodology/approach A meta-analysis was conducted based on 46 empirical studies to verify a proposed model for users’ intention to adopt online travel service. Findings The relationship between technology acceptance model and theory of planned behavior variables was found to be valid for online travel scenarios; moreover, perceived trust positively correlated with attitude and adoption intention. Meanwhile, personal innovation, perceived enjoyment and cost-effectiveness positively correlated with adoption intention. Except for the correlations between subjective norms and adoption intention, the correlations between all other variables in the model were significantly moderated by the economic development level of a country or region. Originality/value This paper was conducted to obtain a unified conclusion about the research field of online travel service adoption. To the best of the authors’ knowledge, its content is original.
{"title":"Factors correlated with online travel service adoption: a meta-analysis","authors":"Zhangxiang Zhu, Liheng Liao, Bing Hu","doi":"10.1108/jhtt-10-2020-0284","DOIUrl":"https://doi.org/10.1108/jhtt-10-2020-0284","url":null,"abstract":"\u0000Purpose\u0000This paper aims to conduct a meta-analysis to explore the strength of the path relationship in the proposed model for online travel service adoption and the moderating effect of country or regional economic development level.\u0000\u0000\u0000Design/methodology/approach\u0000A meta-analysis was conducted based on 46 empirical studies to verify a proposed model for users’ intention to adopt online travel service.\u0000\u0000\u0000Findings\u0000The relationship between technology acceptance model and theory of planned behavior variables was found to be valid for online travel scenarios; moreover, perceived trust positively correlated with attitude and adoption intention. Meanwhile, personal innovation, perceived enjoyment and cost-effectiveness positively correlated with adoption intention. Except for the correlations between subjective norms and adoption intention, the correlations between all other variables in the model were significantly moderated by the economic development level of a country or region.\u0000\u0000\u0000Originality/value\u0000This paper was conducted to obtain a unified conclusion about the research field of online travel service adoption. To the best of the authors’ knowledge, its content is original.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44240526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-13DOI: 10.1108/jhtt-01-2021-0022
D. Zhu
Purpose Robot chefs and robot waiters have emerged in the restaurant industry. Based on the curiosity theory and the stimulus–organism–response paradigm, this study aims to understand the influence of robot restaurant attributes on customer behavioral intention before purchase. Design/methodology/approach Based on research data from 289 respondents comprising undergraduates, postgraduates and non-students in China, the theoretical model is tested via the partial least squares technique. Findings Food quality perception directly affects regular patronage intention, but it has no significant influence on experience intention. Service quality perception and high-tech atmosphere perception positively affect experience intention and regular patronage intention through the mediator of interest in robot restaurants. Originality/value Different from previous studies focusing on human employee restaurants, this study, to the best of the authors’ knowledge, is the first to systematically investigate the influence of robot restaurant attributes on customer behavioral intention, and it finds that these attributes have their own uniqueness vis-à-vis influencing customer behavioral intention.
{"title":"Effects of robot restaurants’ food quality, service quality and high-tech atmosphere perception on customers’ behavioral intentions","authors":"D. Zhu","doi":"10.1108/jhtt-01-2021-0022","DOIUrl":"https://doi.org/10.1108/jhtt-01-2021-0022","url":null,"abstract":"\u0000Purpose\u0000Robot chefs and robot waiters have emerged in the restaurant industry. Based on the curiosity theory and the stimulus–organism–response paradigm, this study aims to understand the influence of robot restaurant attributes on customer behavioral intention before purchase.\u0000\u0000\u0000Design/methodology/approach\u0000Based on research data from 289 respondents comprising undergraduates, postgraduates and non-students in China, the theoretical model is tested via the partial least squares technique.\u0000\u0000\u0000Findings\u0000Food quality perception directly affects regular patronage intention, but it has no significant influence on experience intention. Service quality perception and high-tech atmosphere perception positively affect experience intention and regular patronage intention through the mediator of interest in robot restaurants.\u0000\u0000\u0000Originality/value\u0000Different from previous studies focusing on human employee restaurants, this study, to the best of the authors’ knowledge, is the first to systematically investigate the influence of robot restaurant attributes on customer behavioral intention, and it finds that these attributes have their own uniqueness vis-à-vis influencing customer behavioral intention.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46503976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-03DOI: 10.1108/jhtt-05-2021-0155
Dimitrios Buhalis, Alexis Papathanassis, Maria Vafeidou
Purpose This paper aims to explore and discuss the impact of digital innovations from a business eco-systemic perspective. Key smart technology application themes in the cruise industry are extracted and synthesised in a “Smart Cruise Ecosystem” (SCE) framework. Design/methodology/approach Information communication technologies (ICTs) advancements and smart tools revolutionise interactions and affect all transactions, transforming the cruise experience. Gradually a Smart Cruise Ecosystem emerges by incorporating all technologies available and involving cruise passengers, who as smart actors interact dynamically with stakeholders, creating value before, during and after the cruising experience. The COVID-19 pandemic outbreak stressed the need for touchless and digital interactions as well as real-time information, fast-tracking the deployment of smart technologies. The diffusion of ICTs in the cruise industry is multi-faceted and dynamic, resulting in a number of smart-technology use-cases. Findings Smart technology constitutes a comprehensive smart ecosystem to manage all actors, controls, devises and systems to optimise ship operations and management, while co-creating value for guests and crew in an effective way. The multiplex SCE proposed is enabled by digital technologies collecting, storing, accessing and processing big data dynamically, including: object detection, Internet of Things, Internet of Everything, satellite communications, Big Data, automation, robotics, Artificial Intelligence and Machine Learnin, Cloud Computing, Augmented, Virtual and Mixed Reality. A range of interoperable and interconnected supporting systems form the basis of the smart ecosystem. Originality/value The proposed framework offers a holistic perspective of the smart-cruising domain, highlighting innovations, interfaces, dependencies, along with the corresponding key limitations and challenges. The synthesis and conceptual structure provided serves as a topology for guiding and connecting further research in smart cruising.
{"title":"Smart cruising: smart technology applications and their diffusion in cruise tourism","authors":"Dimitrios Buhalis, Alexis Papathanassis, Maria Vafeidou","doi":"10.1108/jhtt-05-2021-0155","DOIUrl":"https://doi.org/10.1108/jhtt-05-2021-0155","url":null,"abstract":"\u0000Purpose\u0000This paper aims to explore and discuss the impact of digital innovations from a business eco-systemic perspective. Key smart technology application themes in the cruise industry are extracted and synthesised in a “Smart Cruise Ecosystem” (SCE) framework.\u0000\u0000\u0000Design/methodology/approach\u0000Information communication technologies (ICTs) advancements and smart tools revolutionise interactions and affect all transactions, transforming the cruise experience. Gradually a Smart Cruise Ecosystem emerges by incorporating all technologies available and involving cruise passengers, who as smart actors interact dynamically with stakeholders, creating value before, during and after the cruising experience. The COVID-19 pandemic outbreak stressed the need for touchless and digital interactions as well as real-time information, fast-tracking the deployment of smart technologies. The diffusion of ICTs in the cruise industry is multi-faceted and dynamic, resulting in a number of smart-technology use-cases.\u0000\u0000\u0000Findings\u0000Smart technology constitutes a comprehensive smart ecosystem to manage all actors, controls, devises and systems to optimise ship operations and management, while co-creating value for guests and crew in an effective way. The multiplex SCE proposed is enabled by digital technologies collecting, storing, accessing and processing big data dynamically, including: object detection, Internet of Things, Internet of Everything, satellite communications, Big Data, automation, robotics, Artificial Intelligence and Machine Learnin, Cloud Computing, Augmented, Virtual and Mixed Reality. A range of interoperable and interconnected supporting systems form the basis of the smart ecosystem.\u0000\u0000\u0000Originality/value\u0000The proposed framework offers a holistic perspective of the smart-cruising domain, highlighting innovations, interfaces, dependencies, along with the corresponding key limitations and challenges. The synthesis and conceptual structure provided serves as a topology for guiding and connecting further research in smart cruising.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48690277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-03DOI: 10.1108/jhtt-05-2021-0143
D. Deng, Soobin Seo, Zhenmin Li, E. Austin
Purpose This study aims to understand social media users’ responses to the influencer-endorsed wine short videos on the most popular platform – Douyin, relying on message interpretation process (MIP) framework and identify segmentation differences from gender and the generational cohorts (Gen Z and Gen Y). Design/methodology/approach Topic modeling, content analysis and quantitative analysis were used to decipher the user-generated content (UGC) data retrieved from 81 wine videos posted by the top 30 social media influencers (SMI) who focused on wine products and consumption experience messages. Findings The results demonstrate social media users are most inclined to respond to product-related topics, followed by the influencer, emotional, alcohol drinking intent, behavioral and skepticism. Meanwhile, the findings also revealed that the female group was more likely to engage in influencer topics, whereas the male group contributed more to product subjects. Gen Z cohort involved more themes about alcohol drinking intent, whereas Gen Y contributed more to skepticism. Practical implications The findings provide hospitality and wine practitioners, SMI and brand sponsors valuable information to use this advanced tactic among various social networking services. Originality/value This study is the first to grasp the Douyin users’ perceptions of this newly emerged influencer marketing strategy via UGC data. Originality is established by investigating gender and generational cohorts’ differences underlined by MIP.
{"title":"What people TikTok (Douyin) about influencer-endorsed short videos on wine? An exploration of gender and generational differences","authors":"D. Deng, Soobin Seo, Zhenmin Li, E. Austin","doi":"10.1108/jhtt-05-2021-0143","DOIUrl":"https://doi.org/10.1108/jhtt-05-2021-0143","url":null,"abstract":"\u0000Purpose\u0000This study aims to understand social media users’ responses to the influencer-endorsed wine short videos on the most popular platform – Douyin, relying on message interpretation process (MIP) framework and identify segmentation differences from gender and the generational cohorts (Gen Z and Gen Y).\u0000\u0000\u0000Design/methodology/approach\u0000Topic modeling, content analysis and quantitative analysis were used to decipher the user-generated content (UGC) data retrieved from 81 wine videos posted by the top 30 social media influencers (SMI) who focused on wine products and consumption experience messages.\u0000\u0000\u0000Findings\u0000The results demonstrate social media users are most inclined to respond to product-related topics, followed by the influencer, emotional, alcohol drinking intent, behavioral and skepticism. Meanwhile, the findings also revealed that the female group was more likely to engage in influencer topics, whereas the male group contributed more to product subjects. Gen Z cohort involved more themes about alcohol drinking intent, whereas Gen Y contributed more to skepticism.\u0000\u0000\u0000Practical implications\u0000The findings provide hospitality and wine practitioners, SMI and brand sponsors valuable information to use this advanced tactic among various social networking services.\u0000\u0000\u0000Originality/value\u0000This study is the first to grasp the Douyin users’ perceptions of this newly emerged influencer marketing strategy via UGC data. Originality is established by investigating gender and generational cohorts’ differences underlined by MIP.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45732688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-19DOI: 10.1108/jhtt-07-2020-0182
Sue-Chung Chang
Purpose Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the cognitive–affective–behavioral model and trust transfer theory in the context of the 2018 Taichung World Flora Exposition, a mega-event. Design/methodology/approach An integrative model incorporating a questionnaire was used as the study framework. A total of 456 valid travel survey questionnaires were obtained. Findings The results suggested that the antecedents (STT and perceived value [PV]) positively affected memorable tourism experience (MTE) (cognitive component). MTE positively affected destination image (DI) (affective component), and DI positively affected intentions to revisit and recommend locations (behavioral component). Finally, MTE mediated the relationships among DI, STT and PV. Originality/value This study contributes to the development of a theoretical framework that incorporates a MTE in the context of mega-events and smart tourism concepts. The findings can help governments and the tourism industry understand the effects of STT on tourists’ experiences, perceptions and behaviors.
{"title":"Can smart tourism technology enhance destination image? The case of the 2018 Taichung World Flora Exposition","authors":"Sue-Chung Chang","doi":"10.1108/jhtt-07-2020-0182","DOIUrl":"https://doi.org/10.1108/jhtt-07-2020-0182","url":null,"abstract":"\u0000Purpose\u0000Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the cognitive–affective–behavioral model and trust transfer theory in the context of the 2018 Taichung World Flora Exposition, a mega-event.\u0000\u0000\u0000Design/methodology/approach\u0000An integrative model incorporating a questionnaire was used as the study framework. A total of 456 valid travel survey questionnaires were obtained.\u0000\u0000\u0000Findings\u0000The results suggested that the antecedents (STT and perceived value [PV]) positively affected memorable tourism experience (MTE) (cognitive component). MTE positively affected destination image (DI) (affective component), and DI positively affected intentions to revisit and recommend locations (behavioral component). Finally, MTE mediated the relationships among DI, STT and PV.\u0000\u0000\u0000Originality/value\u0000This study contributes to the development of a theoretical framework that incorporates a MTE in the context of mega-events and smart tourism concepts. The findings can help governments and the tourism industry understand the effects of STT on tourists’ experiences, perceptions and behaviors.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43882980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-18DOI: 10.1108/jhtt-01-2021-0038
Kuo-Wei Su, Po-Chih Chiu, Tzu-Hsiang Lin
Purpose This study aims to incorporate innovative technology (i.e. blockchain) into the design of an online travel agency (B-OTA). The authors accelerated the design of the prototype system through expert interviews to understand the convenience of the blockchain travel and accommodation platform for users. The authors further validated the prototype system design and improved reference capability through usability testing. Design/methodology/approach Rapid prototyping of B-OTA was carried out through the Delphi method and literature compilation. Design validation of usability testing was conducted using modified systematic evaluation methodology. Prototype system suggestions and improvements were collected through feedback from test subjects. Findings This study will be helpful for the development of B-OTAs and related technologies. Through usability testing, the authors verified that creating a familiar operating environment for users can reduce users’ fear of unfamiliar technology. The results of this research provide future B-OTA researchers and practitioners with design guidelines. Originality/value Beyond the blockchain-related technologies used, few studies have reported experiences and interface design of B-OTAs. This study states that, as many human–computer interaction-related papers have pointed out, the basic prerequisite for successful interface design is a clearer definition of users’ needs during operation. User experience and user interface design should provide a good user experience.
{"title":"Establishing a blockchain online travel agency with a human–computer interaction perspective","authors":"Kuo-Wei Su, Po-Chih Chiu, Tzu-Hsiang Lin","doi":"10.1108/jhtt-01-2021-0038","DOIUrl":"https://doi.org/10.1108/jhtt-01-2021-0038","url":null,"abstract":"\u0000Purpose\u0000This study aims to incorporate innovative technology (i.e. blockchain) into the design of an online travel agency (B-OTA). The authors accelerated the design of the prototype system through expert interviews to understand the convenience of the blockchain travel and accommodation platform for users. The authors further validated the prototype system design and improved reference capability through usability testing.\u0000\u0000\u0000Design/methodology/approach\u0000Rapid prototyping of B-OTA was carried out through the Delphi method and literature compilation. Design validation of usability testing was conducted using modified systematic evaluation methodology. Prototype system suggestions and improvements were collected through feedback from test subjects.\u0000\u0000\u0000Findings\u0000This study will be helpful for the development of B-OTAs and related technologies. Through usability testing, the authors verified that creating a familiar operating environment for users can reduce users’ fear of unfamiliar technology. The results of this research provide future B-OTA researchers and practitioners with design guidelines.\u0000\u0000\u0000Originality/value\u0000Beyond the blockchain-related technologies used, few studies have reported experiences and interface design of B-OTAs. This study states that, as many human–computer interaction-related papers have pointed out, the basic prerequisite for successful interface design is a clearer definition of users’ needs during operation. User experience and user interface design should provide a good user experience.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48418586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-15DOI: 10.1108/jhtt-07-2021-0209
Srikanth Beldona, H. Kher, Kunwei Lin
Purpose Regulatory focus theory proposes that people make decisions and engage in the pursuit of goals based on either promotional goals indicating sensitivity to gains/nongains or preventional goals reflecting sensitivity to losses/nonlosses (Aaker and Lee, 2001). The purpose of this study is to examine the roles of regulatory foci and their impact on the perceived value and usage of location-based services (LBS) in travel experiences. Design/methodology/approach Travel planning strategies are framed along promotional or preventional lines to evaluate regulatory focus orientation and respondents’ perceptions of value in location-based marketing (LBM) services are examined. Regression analysis evaluates the primary relationships, followed by analysis evaluating the mediating effects of “travel interest messages” (discount coupons, etc.) in the regulatory-focus-perceived value in LBM relationship. Findings The findings indicate that the effects of promotional focus are significantly greater than those of preventional regulatory focus. Additionally, the importance of travel interest messages (discount coupons, maps, etc.) was more significant with a promotional regulatory focus than preventional regulatory focus orientation. Practical implications The findings provide proof of regulatory focus as a differentiator in travel consumption behavior and demonstrate how it can be used to effectively target marketing messages to augment the travel experience. Destination marketing organizations can apply regulatory focus theory in organizational settings in the areas of leadership, decision-making and front-line employee creativity that can enhance the delivery of memorable travel experiences. Originality/value To the best of the authors’ knowledge, this study is one of the first to examine the relationship between gains-focused/risk-averse travel planning and their impact on perceptions of value in LBS programs in travel experiences.
{"title":"Gains-focused vs risk-averse orientations and their impact on location-based marketing services in tourism","authors":"Srikanth Beldona, H. Kher, Kunwei Lin","doi":"10.1108/jhtt-07-2021-0209","DOIUrl":"https://doi.org/10.1108/jhtt-07-2021-0209","url":null,"abstract":"\u0000Purpose\u0000Regulatory focus theory proposes that people make decisions and engage in the pursuit of goals based on either promotional goals indicating sensitivity to gains/nongains or preventional goals reflecting sensitivity to losses/nonlosses (Aaker and Lee, 2001). The purpose of this study is to examine the roles of regulatory foci and their impact on the perceived value and usage of location-based services (LBS) in travel experiences.\u0000\u0000\u0000Design/methodology/approach\u0000Travel planning strategies are framed along promotional or preventional lines to evaluate regulatory focus orientation and respondents’ perceptions of value in location-based marketing (LBM) services are examined. Regression analysis evaluates the primary relationships, followed by analysis evaluating the mediating effects of “travel interest messages” (discount coupons, etc.) in the regulatory-focus-perceived value in LBM relationship.\u0000\u0000\u0000Findings\u0000The findings indicate that the effects of promotional focus are significantly greater than those of preventional regulatory focus. Additionally, the importance of travel interest messages (discount coupons, maps, etc.) was more significant with a promotional regulatory focus than preventional regulatory focus orientation.\u0000\u0000\u0000Practical implications\u0000The findings provide proof of regulatory focus as a differentiator in travel consumption behavior and demonstrate how it can be used to effectively target marketing messages to augment the travel experience. Destination marketing organizations can apply regulatory focus theory in organizational settings in the areas of leadership, decision-making and front-line employee creativity that can enhance the delivery of memorable travel experiences.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this study is one of the first to examine the relationship between gains-focused/risk-averse travel planning and their impact on perceptions of value in LBS programs in travel experiences.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49199307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-14DOI: 10.1108/jhtt-03-2021-0087
Xiaoqian Zhuo, Wei-Tsong Wang
Purpose With the development of the sharing economy, the collaborative consumption model has become more popular and has changed the way people engage in tourism. This study aims to explore. consumer experience in different types of rooms on a shared accommodation platform. Design/methodology/approach In this study, the authors divided the rooms on the shared accommodation platform into a budget type and a luxury type according to the room price and used content analysis to analyze 15,710 online reviews published on Xiaozhu. Findings This study found that consumer expectations varied depending on the room type. “Host,” “room,” “transportation and location” and “value” were the four common topics that consumers paid attention to in both room types. “Environment” and “objective conditions” were the particular focuses of the budget room consumers. However, consumers cared about “aesthetics” and “accommodation purpose” when staying in luxury rooms. These results reflected the influence of room prices on consumer experiences. Originality/value To the best of the authors’ knowledge, this study is one of the first to compare the consumer experience in rooms at different price points based on the evidence provided in online reviews. Latent Dirichlet allocation (LDA) analysis was used to extract the underlying topics from the online reviews, which provided more exciting results. This study leads to a comprehensive understanding of the consumer experience from the perspective of expectation theory, enriching the prior research on shared accommodation platforms.
{"title":"“Value for money?” Exploring the consumer experience on shared accommodation platforms: evidence from online reviews in China","authors":"Xiaoqian Zhuo, Wei-Tsong Wang","doi":"10.1108/jhtt-03-2021-0087","DOIUrl":"https://doi.org/10.1108/jhtt-03-2021-0087","url":null,"abstract":"Purpose With the development of the sharing economy, the collaborative consumption model has become more popular and has changed the way people engage in tourism. This study aims to explore. consumer experience in different types of rooms on a shared accommodation platform. Design/methodology/approach In this study, the authors divided the rooms on the shared accommodation platform into a budget type and a luxury type according to the room price and used content analysis to analyze 15,710 online reviews published on Xiaozhu. Findings This study found that consumer expectations varied depending on the room type. “Host,” “room,” “transportation and location” and “value” were the four common topics that consumers paid attention to in both room types. “Environment” and “objective conditions” were the particular focuses of the budget room consumers. However, consumers cared about “aesthetics” and “accommodation purpose” when staying in luxury rooms. These results reflected the influence of room prices on consumer experiences. Originality/value To the best of the authors’ knowledge, this study is one of the first to compare the consumer experience in rooms at different price points based on the evidence provided in online reviews. Latent Dirichlet allocation (LDA) analysis was used to extract the underlying topics from the online reviews, which provided more exciting results. This study leads to a comprehensive understanding of the consumer experience from the perspective of expectation theory, enriching the prior research on shared accommodation platforms.","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45708068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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