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Journal of Communication Management最新文献

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When work and life boundaries are blurred: the effect of after-hours work communication through communication technology on employee outcomes 当工作和生活界限模糊时:通过通信技术进行下班后工作沟通对员工成果的影响
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-10-20 DOI: 10.1108/jcom-06-2022-0073
Katie Haejung Kim, Myoung‐Gi Chon
PurposeAs new work environments have been created and accelerated due to technological advances, after-hours work communication has become one of the prominent features of the technology-enabled work environment. Grounded in the conservation of resources theory, this study aims to uncover the effects of after-hours work communication through communication technologies on employees' burnout and extra-role behaviors.Design/methodology/approachThe study conducted an online survey of 315 US full-time employees from a wide range of industrial sectors.FindingsThe findings of the study show that after-hours work communication through communication technologies increases employees' negative extra-role behaviors, specifically counterproductive work behavior and negative word-of-mouth. Furthermore, emotional exhaustion partially mediated the relationship between after-hours work communication and negative extra-role behaviors.Practical implicationsThe study provides practical implications for an organization's effective optimization of work-related communication to overcome adverse consequences for employees and organizations. Corporate leaders and communication professionals are encouraged to establish clear guidelines related to the use of communication technologies after hours and exercise leadership practices to prevent after-hours communication through communication technologies from contributing to employees' burnout.Originality/valueThe findings enhance the understanding of the role of after-hours work communication through communication technologies in the workplace by revealing how the effects of after-hours work communication enabled by communication technologies on employees' psychological well-being spills over to organizational effectiveness.
由于技术的进步,新的工作环境被创造和加速,下班后的工作沟通已经成为技术支持的工作环境的突出特征之一。本研究以资源守恒理论为基础,旨在揭示通过沟通技术进行的下班后沟通对员工职业倦怠和角色外行为的影响。该研究对315名美国各行各业的全职员工进行了在线调查。研究结果表明,通过通信技术进行的下班后沟通增加了员工的负面角色外行为,特别是反生产行为和负面口碑。此外,情绪耗竭在工作后沟通与负性角色外行为的关系中起部分中介作用。本研究为组织有效优化与工作相关的沟通,以克服对员工和组织的不利影响提供了实践启示。鼓励企业领导者和沟通专业人士制定明确的下班后使用通信技术的指导方针,并进行领导实践,防止下班后通过通信技术进行沟通导致员工倦怠。独创性/价值研究结果通过揭示通信技术对员工心理健康的影响如何溢出到组织效率,增强了对通过通信技术在工作场所进行下班后工作沟通的作用的理解。
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引用次数: 4
Motivations for supporting corporate social advocacy: applying the SIMCA model 支持企业社会倡导的动机:应用SIMCA模型
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-10-11 DOI: 10.1108/jcom-08-2021-0093
Anli Xiao, Holly Overton
PurposeThis study examines why publics support corporate social advocacy (CSA) by looking at their support as a form of collective action that is motivated by individuals' shared group efficacy, anger and politicized identity by applying the Social Identity Model of Collective Action (SIMCA).Design/methodology/approachThis study adopted an online survey (N = 273), sampling US adults who supported a company's CSA effort.FindingsThe survey found that shared group efficacy with the company led to higher intention to participate in CSA, engaging in positive word of mouth (PWOM) and providing financial support for the CSA cause. Individuals' identification with the company and the CSA cause also predicted intention to support CSA and PWOM. Sharing CSA cause-related anger with the company negatively predicted PWOM.Originality/valueThis study is original as it investigated why and how people support for a company's CSA initiative by applying the SIMCA model. It extends the applicability of the SIMCA model to explain support for CSA. Moreover, this study enriches our theoretical understanding of CSA as it provides implications for why publics support CSA and how corporations can play a central role in gaining publics' support while taking stances on controversial issues.
目的本研究通过应用集体行动的社会认同模型(SIMCA),将公众支持企业社会倡导(CSA)视为一种集体行动形式,这种集体行动的动机是个人共享的群体效能、愤怒和政治化身份。设计/方法论/方法本研究采用了一项在线调查(N=273),对支持一家公司CSA努力的美国成年人进行抽样。调查发现,与该公司共享的团队效能感导致参与CSA的意愿更高,参与积极的口碑(PWOM)并为CSA事业提供资金支持。个人对公司和CSA原因的认同也预测了支持CSA和PWOM的意图。与公司分享CSA原因相关的愤怒对PWOM产生了负面预测。原始性/价值这项研究具有独创性,因为它调查了人们为什么以及如何通过应用SIMCA模型来支持公司的CSA倡议。它扩展了SIMCA模型的适用性,以解释对CSA的支持。此外,这项研究丰富了我们对CSA的理论理解,因为它为公众为什么支持CSA以及企业如何在获得公众支持的同时在有争议的问题上采取立场发挥核心作用提供了启示。
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引用次数: 2
The rhetoric of the Norwegian government and health authorities during the COVID-19 pandemic 在2019冠状病毒病大流行期间,挪威政府和卫生当局的言论
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-10-11 DOI: 10.1108/jcom-08-2022-0100
M. Isaksson, M. Solvoll
PurposeThe purpose of this study is to examine the identification and collaboration rhetoric of the Norwegian government and public health authorities during the pandemic. The aim is to show whether and how actors use strategies and themes of identification, and whether they build identification with their publics.Design/methodology/approachThe study combines qualitative and quantitative methods. Six identification strategies were identified through manual text analysis of press statements; word counts of each strategy were registered electronically to access quantitative data of individual actors.FindingsThe three strategies reflecting values, the two strategies reflecting division and disagreement and the strategy reflecting change showed almost equal frequencies. The strategy of shaping community, serving the function of change, and the division strategy, demonstrating identification through dissociation, were the most frequent strategies. Politicians preferred the collaboration strategy, while health experts preferred the strategy of concern and recognition.Originality/valueThe six identification strategies extend the understanding of leadership crisis communication and contemporary rhetoric as community-building discourse aiming for speaker–audience collaboration. The study demonstrates that division and disagreement are equally essential components of crisis communication as values and change. When actors differ in choice of strategy, themes and publics, they may still come across as coordinated and unified in their calls for solidarity, collective efforts and common understanding.
目的本研究的目的是检验挪威政府和公共卫生当局在疫情期间的认同和合作言论。其目的是展示行动者是否以及如何使用认同的策略和主题,以及他们是否与公众建立认同。设计/方法论/方法该研究结合了定性和定量方法。通过对新闻稿的手工文本分析,确定了六种识别策略;每种策略的字数都以电子方式登记,以获取各个参与者的定量数据。发现反映价值观的三种策略、反映分歧的两种策略和反映变化的策略的频率几乎相等。塑造社区、服务变革功能的策略和通过分离展示认同的分裂策略是最常见的策略。政客们更喜欢合作策略,而卫生专家则更喜欢关注和认可的策略。独创性/价值这六种识别策略扩展了对领导力危机沟通和当代修辞的理解,将其视为旨在促进演讲人与听众合作的社区建设话语。研究表明,分歧和分歧与价值观和变革一样是危机沟通的重要组成部分。当行动者在战略、主题和公众的选择上存在分歧时,他们在呼吁团结、集体努力和共识方面仍然可能给人以协调一致的印象。
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引用次数: 0
Public diplomacy in an age of perpetual crisis: assessing the EU's strategic narratives through six crises 永久危机时代的公共外交:通过六次危机评估欧盟的战略叙事
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-10-07 DOI: 10.1108/jcom-04-2022-0037
J. Manfredi-Sánchez, N. Smith
PurposeThe purpose of this research is to identify the strengths and weaknesses of the EU's public diplomacy – towards both domestic and external audiences – during times of crisis. The EU's public diplomacy is examined across six major crises: the Eurozone crisis (2008), the Ukrainian crisis (2014), the migrant crisis (2015), the Brexit referendum (2016), the new transatlantic relationship (2017) and the COVID-19 pandemic (2019). The goal of examining these crises in conjunction is to derive policy-relevant insights.Design/methodology/approachThis article adopts a problem-driven approach – the problem being how successful is the EU at public diplomacy during times of crisis – that draws theoretical and empirical insights from Communication Studies, International Relations and EU studies via a “strategic narratives” framework. It situates the EU as a unique public diplomacy actor, one which is becoming more prominent due to the mediatisation of diplomacy, especially driven by the advent of cyberspace.FindingsThe article finds that the EU has been experiencing a cycle of crises that have affected the political, economic, symbolic and social foundations of the common project. The EU has had some notable success – such as restoring confidence at the height of the Eurozone crisis – and some notable challenges – such as effectively combatting disinformation. Regardless, the EU has the potential to better manage these and future crises by engaging in an effective public diplomacy strategy that tells a shared European story that informs and inspires people, both domestically and externally.Originality/valueThe article offers an original examination of the EU's public diplomacy response to six different crises. It looks at different types of crises and utilises concepts from different social science perspectives. It offers novel strategic and policy recommendations.
目的本研究的目的是确定欧盟在危机时期对国内外公众的公共外交的优势和劣势。欧盟的公共外交经历了六大危机:欧元区危机(2008年)、乌克兰危机(2014年)、移民危机(2015年)、英国脱欧公投(2016年)、新的跨大西洋关系(2017年)和新冠肺炎大流行(2019年)。结合研究这些危机的目的是获得与政策相关的见解。设计/方法论/方法本文采用了一种问题驱动的方法——问题是欧盟在危机时期的公共外交有多成功——通过“战略叙事”框架,从传播研究、国际关系和欧盟研究中汲取理论和实证见解。它将欧盟定位为一个独特的公共外交角色,由于外交的调解,尤其是网络空间的出现,这一角色变得更加突出。文章发现,欧盟一直在经历一系列危机,这些危机影响了共同项目的政治、经济、象征和社会基础。欧盟取得了一些显著的成功,比如在欧元区危机最严重的时候恢复了信心,也面临一些显著的挑战,比如有效打击虚假信息。无论如何,欧盟有潜力通过采取有效的公共外交战略来更好地管理这些和未来的危机,该战略将告诉一个共同的欧洲故事,为国内外人民提供信息和激励。原创/价值这篇文章对欧盟对六种不同危机的公共外交反应进行了原创审视。它着眼于不同类型的危机,并从不同的社会科学角度使用概念。它提出了新颖的战略和政策建议。
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引用次数: 0
Between progress and struggle: young PR-scholars’ contribution to theory building and progress in public relations research 在进步与奋斗之间:青年公关学者对公共关系理论建设与研究进步的贡献
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-10-04 DOI: 10.1108/jcom-12-2021-0150
Jens Seiffert-Brockmann, Laura S Hackl, Øyvind Ihlen
PurposeThe paper aims to analyze the contribution of young academics to the field of public relations (PR) and shows which authors exert most influence on them. The study thereby contributes to the assessment of the state of the art of theory building in the field. The authors analyzed the study data against the background of two approaches on progress in the field: Nothhaft et al.’s (2018) idea of strategic communication as an elusive concept and Winkler et al.’s (2021) narrative approach.Design/methodology/approachThe study comprises two parts. First, the authors conducted a survey among participants of the EUPRERA PhD-workshops between 2007 and 2019, asking respondents about their perception of the state of the field. Second, the authors performed a bibliometric (co-)citation analysis of the young scholars’ most important works.FindingsResults indicate that though the field has progressed in terms of quantity and diversified with regard to established paradigms, it has not matured in a sense that it has settled on a generally accepted theoretical underpinning. However, the data show how the dominant paradigms in the field map onto the co-citation networks that emerged out of the works of young scholars. The authors’ findings imply that this new generation might signal their allegiance to a paradigm by citing the works of its emblematic authors.Originality/valueUnlike most bibliometric studies, this one uses an author-centered approach, thus studying works that matter most to young academics themselves. Not only do the authors thereby contribute to the analysis of the state of theory building in PR research, but also expand the scope in looking at research as a social system, in which young researchers need to position themselves.
本文旨在分析青年学者对公共关系领域的贡献,并指出哪些作者对他们的影响最大。因此,这项研究有助于评估该领域理论建设的现状。作者在该领域进展的两种方法的背景下分析了研究数据:Nothhaft等人(2018)认为战略沟通是一个难以捉摸的概念,以及Winkler等人(2021)的叙事方法。设计/方法/方法本研究包括两部分。首先,作者对2007年至2019年euprea博士研讨会的参与者进行了一项调查,询问受访者对该领域现状的看法。其次,作者对青年学者最重要的著作进行了文献计量(共被引)分析。研究结果表明,尽管该领域在数量和多样化方面取得了进展,但在某种意义上,它还没有成熟到建立一个普遍接受的理论基础。然而,数据显示了该领域的主导范式如何映射到从年轻学者的作品中出现的共引网络。作者的发现暗示,新一代可能会通过引用其标志性作者的作品来表明他们对范式的忠诚。原创性/价值与大多数文献计量学研究不同,该研究采用以作者为中心的方法,因此研究对年轻学者自己最重要的作品。因此,作者不仅有助于分析公关研究的理论建设状况,而且还扩大了将研究视为一个社会系统的范围,年轻研究人员需要在其中定位自己。
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引用次数: 0
Diaspora diplomacy and modes of engagement: the case of Romanian Diaspora in the UK 散居侨民外交与参与模式:以英国的罗马尼亚侨民为例
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-10-03 DOI: 10.1108/jcom-09-2022-0108
R. Moise
PurposeThe current study aims to map the existent modes of engagement used by both individual and organisational actors of Romanian diaspora community in the UK to build public legitimacy and social value in the host society. This study focuses on two main questions: (1) What are the forms of engagement by which diaspora members enact their role as diplomats for ethnic diaspora communities? (2) What is the nature of their communication practices that sustain these forms of diasporic engagement?Design/methodology/approachThis study is based on an analysis of online public documents extracted from different websites, blogs and public social media accounts, complemented by primary data. The research design is a multi-levelled case study.FindingsThe main findings are that Romanian diaspora in the UK develops a specific model of diplomacy, focused on cultural and political forms of engagement. Firstly, equality and belonging are two key dimensions that clearly define this diasporic community diplomatic actions and practices. Secondly, the communication that fosters its networked and associative features has shifted towards a more democratic and strategic model.Originality/valueThis paper has multiple original points. Firstly, it deepens the understanding of diaspora diplomacy, connecting the concept with strategic communication. Secondly, the identification and theorisation of specific forms of engagement of diasporic communities reflects a process which is yet underdeveloped in both types of literature. Findings may be instrumental in providing strategies for relationship building, cultivation and the engagement efforts of the UK institutions regarding immigrant integration.
目的当前的研究旨在绘制英国罗马尼亚侨民社区的个人和组织行为者为在东道国社会建立公共合法性和社会价值而使用的现有参与模式。这项研究集中在两个主要问题上:(1)散居国外的成员通过什么形式的参与来发挥他们作为散居国外种族社区外交官的作用?(2) 他们的沟通实践的性质是什么,支撑着这些形式的散居接触?设计/方法论/方法本研究基于对从不同网站、博客和公共社交媒体账户中提取的在线公共文件的分析,并辅以原始数据。研究设计是一个多层次的案例研究。发现主要发现是,散居英国的罗马尼亚人发展了一种特定的外交模式,侧重于文化和政治形式的接触。首先,平等和归属是明确界定这一散居群体外交行动和实践的两个关键维度。第二,促进其网络化和联想特征的传播已经转向更民主和更具战略意义的模式。独创性/价值这篇论文有许多独创之处。首先,它加深了对散居外交的理解,将这一概念与战略沟通联系起来。其次,流散群体特定参与形式的识别和理论化反映了一个在这两种类型的文学中都尚未发展起来的过程。调查结果可能有助于为英国机构在移民融合方面的关系建设、培养和参与努力提供战略。
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引用次数: 0
Actions speak louder than words – strategic communication and (un)intentional signalling: a semio-pragmatic taxonomy 行动比语言更响亮——战略沟通和(无意的)信号:半实用主义分类
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-09-23 DOI: 10.1108/jcom-12-2021-0154
Rudi Palmieri, A. Rocci
PurposeThe article tackles the under-defined notion of communication in strategic communication research and elaborates a taxonomy of semiotic processes, which distinguishes different types of communicative and signalling events. The purpose is to offer an improved analysis of the processes by which meaning emerges from strategic communication situations.Design/methodology/approachThe proposed taxonomy is based on a conceptual framework combining semiotics, linguistic pragmatics and signalling theory. Several real cases of strategic communication are analysed to exemplify the taxonomy.FindingsDifferent sub-types of signalling events are highlighted and explained. The communicative function of performed behaviours (i.e. when actions speak and do it louder than words) depends on how informative and communicative intentions are managed by the message source and inferentially interpreted by different receivers. It is suggested that the ways in which meaning is signalled can be best understood with an argumentative perspective that foregrounds the inferential processes of persuasion, interpretation and decision-making. The limitations of the transmission vs. ritual and the one-way vs. two-way theories of strategic communication are highlighted.Originality/valueThe article discusses strategic communication events with the under-considered perspective of communication theories in the fields of semiotics and pragmatics. Signalling phenomena are interpreted from a communicative viewpoint, emphasising the argumentative dynamics that constitute them.
本文针对战略传播研究中对传播概念的不明确,阐述了符号过程的分类,以区分不同类型的传播和信号事件。其目的是提供一种改进的分析过程,通过这些过程,意义从战略沟通情况中产生。设计/方法/方法所提出的分类法是基于符号学、语言语用学和信号学理论相结合的概念框架。本文对战略传播的几个实际案例进行了分析,以说明这一分类。不同的子类型的信号事件强调和解释。执行行为的交际功能(即当行动比言语更响亮时)取决于信息源如何管理信息和交际意图,以及不同接收者如何进行推理解释。有人建议,通过论证的观点,可以最好地理解意义的表达方式,这种观点强调了说服、解释和决策的推理过程。强调了传播与仪式、单向与双向战略传播理论的局限性。本文从符号学和语用学的传播理论视角出发,对战略性传播事件进行了探讨。信号现象是从交际的角度来解释的,强调构成它们的争论动态。
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引用次数: 0
Understanding the arena of smoldering crises: a longitudinal study of discursive struggles after implementing a new IT health care platform 理解闷烧危机的舞台:实施新IT医疗平台后话语斗争的纵向研究
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-09-23 DOI: 10.1108/jcom-12-2021-0136
C. Maier, Finn Frandsen, Winni Johansen
PurposeThe aim of this paper is to study the development of a smoldering crisis over time. The focus is on a nationwide news media and online news communication related to a smoldering crisis running in the Danish healthcare system since 2016: the problematic implementation of a large-scale electronic health record (EHR), technology entitled Sundhedsplatformen (SP), in the hospitals of the capital region of Denmark.Design/methodology/approachBased on insights from crisis communication theories and in particular rhetorical arena theory (RAT), traces of SP smoldering crisis and patterns of discursive strategies are identified and explained from a longitudinal perspective to explain the communicative complexity that characterizes this smoldering crisis. To build an understanding of how this smoldering crisis is perceived, followed and kept alive, an analysis of (de)legitimation discursive strategies employed strategically by various actors and voices in news articles is conducted in relation to four communicative themes: issue identification, warnings, blame attribution and potential solutions.FindingsIt has been found that a legitimacy deficit emerges communicatively through specific (de)legitimation strategies during this smoldering crisis. New insights into RAT (Frandsen and Johansen, 2017) are also provided.Practical implicationsThis study is not only of theoretical relevance, but it is also of practical relevance for public relation professionals who aim to identify characteristics of starting smoldering crises as well as to find strategic responses to the ongoing challenges and the developing over time of smoldering crises.Originality/valueNew insights into RAT (Frandsen and Johansen, 2017) are provided.
目的本文的目的是研究一场闷烧危机随时间的发展。重点是与2016年以来丹麦医疗系统中一场酝酿中的危机有关的全国性新闻媒体和在线新闻传播:大规模电子健康记录(EHR)、名为Sundhesplatformen(SP)的技术的实施存在问题,在丹麦首都地区的医院中。设计/方法/方法基于危机传播理论,特别是修辞场理论(RAT)的见解,从纵向角度识别和解释了SP闷烧危机的痕迹和话语策略模式,以解释这场闷烧危机所特有的传播复杂性。为了理解这场酝酿中的危机是如何被感知、跟踪和保持的,我们分析了新闻文章中各种行为者和声音战略性地使用的(去)合法化话语策略,涉及四个沟通主题:问题识别、警告、指责归因和潜在解决方案。研究发现,在这场闷烧的危机中,通过特定的(去)合法化策略,合法性赤字在沟通中出现。还提供了对RAT的新见解(Frandsen和Johansen,2017)。实际含义本研究不仅具有理论相关性,而且对公共关系专业人员也具有实际相关性,他们旨在确定引发闷烧危机的特征,并找到应对持续挑战和闷烧危机随时间发展的战略对策。原创性/价值提供了对RAT的新见解(Frandsen和Johansen,2017)。
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引用次数: 1
Profiling a niche actor of civil society diplomacy: the unattached diplomat 剖析民间社会外交的一个小众角色:独立的外交官
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-09-06 DOI: 10.1108/jcom-04-2022-0043
Anca Anton
PurposeThe purpose of this study is to define the communicational profile of unattached diplomats and explore the viability of state-centric concepts such as citizen diplomacy when discussing non-state actors emerging from civil society.Design/methodology/approachThe paper uses a comparative, multiple case design focusing on descriptive case studies (Yin, 2018) that explore the diplomatic endeavours and social biographies of “citizens of the world” acting at a global or local level, not explicitly attached to or explicitly against an official, state agenda: Malala Yousafzai, Greta Thunberg and Bill Gates.FindingsThe unattached diplomats have organisational mobility but are attached to the cause they promote, a configuration that fundamentally opposes that of the traditional or organisational diplomat. Looking at individuals from a diplomatic perspective, not as instruments or as targets, but rather as agents with their own agenda, issues and diplomatic capital, the unattached diplomats define their lack of attachment through organisational mobility, adversarial positioning or personal financial autonomy with regard to state diplomatic institutions or for-profit/not-for-profit organisations.Research limitations/implicationsA higher number and diversity of case studies can enable the identification of patterns and standards.Originality/valueThis study introduces and operationalises the concept of unattached diplomats. To the best of the author’s knowledge, this study is the first to discuss it in the context of another emerging concept, currently insufficiently researched: civil society diplomacy.
目的本研究的目的是在讨论公民社会中出现的非国家行为者时,定义独立外交官的沟通形象,并探索以国家为中心的概念(如公民外交)的可行性。设计/方法论/方法本文采用了一种比较性的多案例设计,重点是描述性案例研究(Yin,2018),探讨了在全球或地方层面上行动的“世界公民”的外交努力和社会传记,而不是明确附属于或明确反对官方、国家议程:Malala Yousafzai,格蕾塔·桑伯格(Greta Thunberg)和比尔·盖茨(Bill Gates。从外交角度来看个人,不是作为工具或目标,而是作为有自己议程、问题和外交资本的代理人,独立外交官通过组织流动性、对抗性定位或个人对国家外交机构或营利性/非营利组织的财务自主权来定义他们缺乏依恋。研究局限性/含义更多数量和多样性的案例研究可以确定模式和标准。独创性/价值本研究引入并操作了独立外交官的概念。据作者所知,本研究首次在另一个新兴概念的背景下讨论这一问题,该概念目前研究不足:民间社会外交。
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引用次数: 1
Environmental diplomacy: from transnational policies to the role of ambassadors – the contribution of David Attenborough (2018–2020) 环境外交:从跨国政策到大使的作用——大卫·爱登堡的贡献(2018-2020)
IF 3.1 Q1 COMMUNICATION Pub Date : 2022-08-26 DOI: 10.1108/jcom-04-2022-0030
Sonia Pedro Sebastiao, Isabel Soares
PurposeThe concept of environmental diplomacy appears associated with events (conventions) promoted between states and transnational organisations to discuss aspects related to regulating the use of natural resources and regulating pollution. In this study, the authors intend to highlight the contribution brought to environmental diplomacy by leading television figure David Attenborough and his focus on the destruction of biodiversity by humans (the problem). It is intended to analyse the frames of his public interventions, comparing them with the prevailing frames in the UNFCCC policies.Design/methodology/approachA predominantly inductive method of qualitative and interpretative nature is used. In epistemological terms, the framing analysis stems from a social constructivist perspective. A theoretical model for frame analysis was defined by combining the frameworks proposed by Entman (1993) and Semetko and Valkenburg (2000) and considering previous studies (Anholt, 2015; Seelig, 2019). Analysis scrutinised a two-fold corpus comprising articles regarding actions and statements by David Attenborough published in The Guardian between 2018 and 2020, and the UN's legal framework for climate change.FindingsThe most prominent frames regarding climate crisis in transnational policies are responsibilities. Attenborough's calls for action highlight the frames of “morality”, “responsibilities” and “problems”. However, it is necessary to make a distinction between the discourse used in transnational treaties and that by Attenborough. In the former, discourse is more technical and impersonal, presented in a structure of legal diplomas and barely accessible to the public. In contrast, Attenborough's speech is more emotional, appealing and sometimes dramatic. His message is transmitted straightforwardly to the public in a pedagogical, personal tone.Social implicationsThe choice of high-profile personalities like David Attenborough as ambassadors has implications in the visibility of the environmental cause, and in the multiplication of initiatives that denounce environmental degradation.Originality/valueThis study explores and analyses the narrative construct regarding climate change as carried out by a trusted and respected media voice. The authors intend to contribute to understanding the amplification role of public figures in controversial issues and diplomatic matters. The main contribution of this study is to highlight the strategic nature of the choice of SDA by political powers to voice the drama of climate emergency.
目的环境外交的概念似乎与国家和跨国组织之间推动的活动(公约)有关,这些活动旨在讨论与监管自然资源使用和监管污染有关的方面。在这项研究中,作者打算强调著名电视人物大卫·爱登堡对环境外交的贡献,以及他对人类破坏生物多样性(这个问题)的关注。其目的是分析他的公共干预框架,并将其与《气候公约》政策中的现行框架进行比较。设计/方法论/方法主要采用定性和解释性的归纳方法。从认识论的角度来看,框架分析源于社会建构主义的视角。通过结合Entman(1993)、Semetko和Valkenburg(2000)提出的框架,并考虑以前的研究,定义了框架分析的理论模型(Anholt,2015;Seelig,2019)。分析仔细审查了一个双重语料库,其中包括2018年至2020年间发表在《卫报》上的大卫·爱登堡的行动和声明文章,以及联合国应对气候变化的法律框架。跨国政策中关于气候危机最突出的框架是责任。阿滕伯勒的行动呼吁突出了“道德”、“责任”和“问题”的框架。然而,有必要区分跨国条约中使用的话语和爱登堡的话语。在前者中,话语更具技术性和非个人性,以法律文凭的结构呈现,几乎不为公众所知。相比之下,阿滕伯勒的演讲更具情感,更有吸引力,有时甚至更具戏剧性。他的信息以一种教育性的、个人化的口吻直接传达给公众。社会影响选择大卫·爱登堡等知名人士担任大使,对环境事业的知名度和谴责环境退化的举措的多样性都有影响。独创性/价值本研究探讨和分析了一个值得信赖和尊重的媒体声音对气候变化的叙事结构。作者打算帮助理解公众人物在有争议的问题和外交事务中的放大作用。本研究的主要贡献是强调政治大国选择SDA来表达气候紧急情况的战略性质。
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Journal of Communication Management
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