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Actions speak louder than words – strategic communication and (un)intentional signalling: a semio-pragmatic taxonomy 行动比语言更响亮——战略沟通和(无意的)信号:半实用主义分类
IF 3.1 Q1 Social Sciences Pub Date : 2022-09-23 DOI: 10.1108/jcom-12-2021-0154
Rudi Palmieri, A. Rocci
PurposeThe article tackles the under-defined notion of communication in strategic communication research and elaborates a taxonomy of semiotic processes, which distinguishes different types of communicative and signalling events. The purpose is to offer an improved analysis of the processes by which meaning emerges from strategic communication situations.Design/methodology/approachThe proposed taxonomy is based on a conceptual framework combining semiotics, linguistic pragmatics and signalling theory. Several real cases of strategic communication are analysed to exemplify the taxonomy.FindingsDifferent sub-types of signalling events are highlighted and explained. The communicative function of performed behaviours (i.e. when actions speak and do it louder than words) depends on how informative and communicative intentions are managed by the message source and inferentially interpreted by different receivers. It is suggested that the ways in which meaning is signalled can be best understood with an argumentative perspective that foregrounds the inferential processes of persuasion, interpretation and decision-making. The limitations of the transmission vs. ritual and the one-way vs. two-way theories of strategic communication are highlighted.Originality/valueThe article discusses strategic communication events with the under-considered perspective of communication theories in the fields of semiotics and pragmatics. Signalling phenomena are interpreted from a communicative viewpoint, emphasising the argumentative dynamics that constitute them.
本文针对战略传播研究中对传播概念的不明确,阐述了符号过程的分类,以区分不同类型的传播和信号事件。其目的是提供一种改进的分析过程,通过这些过程,意义从战略沟通情况中产生。设计/方法/方法所提出的分类法是基于符号学、语言语用学和信号学理论相结合的概念框架。本文对战略传播的几个实际案例进行了分析,以说明这一分类。不同的子类型的信号事件强调和解释。执行行为的交际功能(即当行动比言语更响亮时)取决于信息源如何管理信息和交际意图,以及不同接收者如何进行推理解释。有人建议,通过论证的观点,可以最好地理解意义的表达方式,这种观点强调了说服、解释和决策的推理过程。强调了传播与仪式、单向与双向战略传播理论的局限性。本文从符号学和语用学的传播理论视角出发,对战略性传播事件进行了探讨。信号现象是从交际的角度来解释的,强调构成它们的争论动态。
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引用次数: 0
Understanding the arena of smoldering crises: a longitudinal study of discursive struggles after implementing a new IT health care platform 理解闷烧危机的舞台:实施新IT医疗平台后话语斗争的纵向研究
IF 3.1 Q1 Social Sciences Pub Date : 2022-09-23 DOI: 10.1108/jcom-12-2021-0136
C. Maier, Finn Frandsen, Winni Johansen
PurposeThe aim of this paper is to study the development of a smoldering crisis over time. The focus is on a nationwide news media and online news communication related to a smoldering crisis running in the Danish healthcare system since 2016: the problematic implementation of a large-scale electronic health record (EHR), technology entitled Sundhedsplatformen (SP), in the hospitals of the capital region of Denmark.Design/methodology/approachBased on insights from crisis communication theories and in particular rhetorical arena theory (RAT), traces of SP smoldering crisis and patterns of discursive strategies are identified and explained from a longitudinal perspective to explain the communicative complexity that characterizes this smoldering crisis. To build an understanding of how this smoldering crisis is perceived, followed and kept alive, an analysis of (de)legitimation discursive strategies employed strategically by various actors and voices in news articles is conducted in relation to four communicative themes: issue identification, warnings, blame attribution and potential solutions.FindingsIt has been found that a legitimacy deficit emerges communicatively through specific (de)legitimation strategies during this smoldering crisis. New insights into RAT (Frandsen and Johansen, 2017) are also provided.Practical implicationsThis study is not only of theoretical relevance, but it is also of practical relevance for public relation professionals who aim to identify characteristics of starting smoldering crises as well as to find strategic responses to the ongoing challenges and the developing over time of smoldering crises.Originality/valueNew insights into RAT (Frandsen and Johansen, 2017) are provided.
目的本文的目的是研究一场闷烧危机随时间的发展。重点是与2016年以来丹麦医疗系统中一场酝酿中的危机有关的全国性新闻媒体和在线新闻传播:大规模电子健康记录(EHR)、名为Sundhesplatformen(SP)的技术的实施存在问题,在丹麦首都地区的医院中。设计/方法/方法基于危机传播理论,特别是修辞场理论(RAT)的见解,从纵向角度识别和解释了SP闷烧危机的痕迹和话语策略模式,以解释这场闷烧危机所特有的传播复杂性。为了理解这场酝酿中的危机是如何被感知、跟踪和保持的,我们分析了新闻文章中各种行为者和声音战略性地使用的(去)合法化话语策略,涉及四个沟通主题:问题识别、警告、指责归因和潜在解决方案。研究发现,在这场闷烧的危机中,通过特定的(去)合法化策略,合法性赤字在沟通中出现。还提供了对RAT的新见解(Frandsen和Johansen,2017)。实际含义本研究不仅具有理论相关性,而且对公共关系专业人员也具有实际相关性,他们旨在确定引发闷烧危机的特征,并找到应对持续挑战和闷烧危机随时间发展的战略对策。原创性/价值提供了对RAT的新见解(Frandsen和Johansen,2017)。
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引用次数: 1
Profiling a niche actor of civil society diplomacy: the unattached diplomat 剖析民间社会外交的一个小众角色:独立的外交官
IF 3.1 Q1 Social Sciences Pub Date : 2022-09-06 DOI: 10.1108/jcom-04-2022-0043
Anca Anton
PurposeThe purpose of this study is to define the communicational profile of unattached diplomats and explore the viability of state-centric concepts such as citizen diplomacy when discussing non-state actors emerging from civil society.Design/methodology/approachThe paper uses a comparative, multiple case design focusing on descriptive case studies (Yin, 2018) that explore the diplomatic endeavours and social biographies of “citizens of the world” acting at a global or local level, not explicitly attached to or explicitly against an official, state agenda: Malala Yousafzai, Greta Thunberg and Bill Gates.FindingsThe unattached diplomats have organisational mobility but are attached to the cause they promote, a configuration that fundamentally opposes that of the traditional or organisational diplomat. Looking at individuals from a diplomatic perspective, not as instruments or as targets, but rather as agents with their own agenda, issues and diplomatic capital, the unattached diplomats define their lack of attachment through organisational mobility, adversarial positioning or personal financial autonomy with regard to state diplomatic institutions or for-profit/not-for-profit organisations.Research limitations/implicationsA higher number and diversity of case studies can enable the identification of patterns and standards.Originality/valueThis study introduces and operationalises the concept of unattached diplomats. To the best of the author’s knowledge, this study is the first to discuss it in the context of another emerging concept, currently insufficiently researched: civil society diplomacy.
目的本研究的目的是在讨论公民社会中出现的非国家行为者时,定义独立外交官的沟通形象,并探索以国家为中心的概念(如公民外交)的可行性。设计/方法论/方法本文采用了一种比较性的多案例设计,重点是描述性案例研究(Yin,2018),探讨了在全球或地方层面上行动的“世界公民”的外交努力和社会传记,而不是明确附属于或明确反对官方、国家议程:Malala Yousafzai,格蕾塔·桑伯格(Greta Thunberg)和比尔·盖茨(Bill Gates。从外交角度来看个人,不是作为工具或目标,而是作为有自己议程、问题和外交资本的代理人,独立外交官通过组织流动性、对抗性定位或个人对国家外交机构或营利性/非营利组织的财务自主权来定义他们缺乏依恋。研究局限性/含义更多数量和多样性的案例研究可以确定模式和标准。独创性/价值本研究引入并操作了独立外交官的概念。据作者所知,本研究首次在另一个新兴概念的背景下讨论这一问题,该概念目前研究不足:民间社会外交。
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引用次数: 1
Environmental diplomacy: from transnational policies to the role of ambassadors – the contribution of David Attenborough (2018–2020) 环境外交:从跨国政策到大使的作用——大卫·爱登堡的贡献(2018-2020)
IF 3.1 Q1 Social Sciences Pub Date : 2022-08-26 DOI: 10.1108/jcom-04-2022-0030
Sonia Pedro Sebastiao, Isabel Soares
PurposeThe concept of environmental diplomacy appears associated with events (conventions) promoted between states and transnational organisations to discuss aspects related to regulating the use of natural resources and regulating pollution. In this study, the authors intend to highlight the contribution brought to environmental diplomacy by leading television figure David Attenborough and his focus on the destruction of biodiversity by humans (the problem). It is intended to analyse the frames of his public interventions, comparing them with the prevailing frames in the UNFCCC policies.Design/methodology/approachA predominantly inductive method of qualitative and interpretative nature is used. In epistemological terms, the framing analysis stems from a social constructivist perspective. A theoretical model for frame analysis was defined by combining the frameworks proposed by Entman (1993) and Semetko and Valkenburg (2000) and considering previous studies (Anholt, 2015; Seelig, 2019). Analysis scrutinised a two-fold corpus comprising articles regarding actions and statements by David Attenborough published in The Guardian between 2018 and 2020, and the UN's legal framework for climate change.FindingsThe most prominent frames regarding climate crisis in transnational policies are responsibilities. Attenborough's calls for action highlight the frames of “morality”, “responsibilities” and “problems”. However, it is necessary to make a distinction between the discourse used in transnational treaties and that by Attenborough. In the former, discourse is more technical and impersonal, presented in a structure of legal diplomas and barely accessible to the public. In contrast, Attenborough's speech is more emotional, appealing and sometimes dramatic. His message is transmitted straightforwardly to the public in a pedagogical, personal tone.Social implicationsThe choice of high-profile personalities like David Attenborough as ambassadors has implications in the visibility of the environmental cause, and in the multiplication of initiatives that denounce environmental degradation.Originality/valueThis study explores and analyses the narrative construct regarding climate change as carried out by a trusted and respected media voice. The authors intend to contribute to understanding the amplification role of public figures in controversial issues and diplomatic matters. The main contribution of this study is to highlight the strategic nature of the choice of SDA by political powers to voice the drama of climate emergency.
目的环境外交的概念似乎与国家和跨国组织之间推动的活动(公约)有关,这些活动旨在讨论与监管自然资源使用和监管污染有关的方面。在这项研究中,作者打算强调著名电视人物大卫·爱登堡对环境外交的贡献,以及他对人类破坏生物多样性(这个问题)的关注。其目的是分析他的公共干预框架,并将其与《气候公约》政策中的现行框架进行比较。设计/方法论/方法主要采用定性和解释性的归纳方法。从认识论的角度来看,框架分析源于社会建构主义的视角。通过结合Entman(1993)、Semetko和Valkenburg(2000)提出的框架,并考虑以前的研究,定义了框架分析的理论模型(Anholt,2015;Seelig,2019)。分析仔细审查了一个双重语料库,其中包括2018年至2020年间发表在《卫报》上的大卫·爱登堡的行动和声明文章,以及联合国应对气候变化的法律框架。跨国政策中关于气候危机最突出的框架是责任。阿滕伯勒的行动呼吁突出了“道德”、“责任”和“问题”的框架。然而,有必要区分跨国条约中使用的话语和爱登堡的话语。在前者中,话语更具技术性和非个人性,以法律文凭的结构呈现,几乎不为公众所知。相比之下,阿滕伯勒的演讲更具情感,更有吸引力,有时甚至更具戏剧性。他的信息以一种教育性的、个人化的口吻直接传达给公众。社会影响选择大卫·爱登堡等知名人士担任大使,对环境事业的知名度和谴责环境退化的举措的多样性都有影响。独创性/价值本研究探讨和分析了一个值得信赖和尊重的媒体声音对气候变化的叙事结构。作者打算帮助理解公众人物在有争议的问题和外交事务中的放大作用。本研究的主要贡献是强调政治大国选择SDA来表达气候紧急情况的战略性质。
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引用次数: 0
Civil society diplomacy: characterizing collective and connective actions for a shared cause 民间社会外交:体现为共同事业而采取的集体和联系行动的特点
IF 3.1 Q1 Social Sciences Pub Date : 2022-08-10 DOI: 10.1108/jcom-04-2022-0041
B. Asdourian
PurposeThis study proposes a description of the civil society diplomacy that emerged in the early solutions found to fight the COVID-19 crisis. The author analyses this concept as the intersection of the social movements of individuals and civil society organisations' and international health care. Its purpose is to determine the international structure of the connective actors aimed to find concrete solutions against COVID-19 and to characterize the communication visible on Twitter towards this civil society engagement.Design/methodology/approachBased on a data-driven approach, the author collected a large dataset of tweets from Switzerland between March and June 2020 and conducted a computational text analysis methodology.FindingsThe results showed who the participants were, provided a visualisation of the digital networking process between engaged and mentioned participants at national and international levels, and determined the emotions that emerged during three event phases.Originality/valueThe study reveals that features of connective social care actions and strategic collective communication can illustrate civil society diplomacy for a shared cause in times of health crisis.
本研究描述了在抗击COVID-19危机的早期解决方案中出现的民间社会外交。作者将这一概念分析为个人和民间社会组织和国际卫生保健社会运动的交集。其目的是确定联系行为体的国际结构,旨在找到应对COVID-19的具体解决方案,并描述推特上可见的民间社会参与交流的特征。设计/方法/方法基于数据驱动的方法,作者收集了2020年3月至6月来自瑞士的大量推文数据集,并进行了计算文本分析方法。结果显示了参与者是谁,提供了参与和提到的参与者之间的数字网络过程在国家和国际层面的可视化,并确定了三个事件阶段出现的情绪。独创性/价值研究表明,关联社会关怀行动和战略性集体沟通的特点可以说明在卫生危机时期为共同事业而进行的民间社会外交。
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引用次数: 0
Symmetry, inclusion and workplace conflicts: conflict management effects of two leadership strategies on employee advocacy and departure 对称、包容与职场冲突:两种领导策略对员工拥护与离职的冲突管理效应
IF 3.1 Q1 Social Sciences Pub Date : 2022-07-20 DOI: 10.1108/jcom-01-2022-0011
Hyelim Lee, X. Zhang, Yoon Hi Sung, S. Lee, Jeong-Nam Kim
PurposeThis research aims to examine how two management strategies (symmetrical communication and inclusive management) work in handling workplace conflicts (interpersonal/organizational levels), especially with regard to employee advocacy and job turnover intentions.Design/methodology/approachA total of three employee survey datasets were used to test hypotheses and research questions. Two secondary datasets were obtained in South Korea (N = 600 and N = 285), and one dataset was collected in the USA (N = 381). A series of hierarchical multiple regressions were performed for each dataset.FindingsAll three studies showed that interpersonal workplace conflict increased not only job turnover but also advocacy. In addition, in South Korean employees, both symmetrical communication and inclusive management increased employee advocacy and decreased job turnover intentions. However, in the US data, only symmetrical communication had such effects, enhancing employee advocacy and lowering job turnover intentions.Originality/valueThe study provides insights for practitioners into how to handle workplace conflicts from the perspective of communication (symmetrical communication) and/or behavioral strategies (inclusive management). Also, as an index to examine the effectiveness of management strategies, this study suggests advocacy behavior of employees given its effect of “rallying the troops.”
本研究旨在考察两种管理策略(对称沟通和包容性管理)在处理工作场所冲突(人际/组织层面)中的作用,特别是在员工倡导和离职意向方面。设计/方法/方法总共使用了三个员工调查数据集来检验假设和研究问题。2个辅助数据集来自韩国(N = 600和N = 285), 1个数据集来自美国(N = 381)。对每个数据集进行了一系列层次多元回归。这三项研究都表明,工作场所的人际冲突不仅会增加工作流动率,还会增加维权。此外,在韩国员工中,对称沟通和包容性管理都增加了员工的拥护,降低了员工的离职意愿。然而,在美国的数据中,只有对称的沟通才有这样的效果,增强了员工的倡导,降低了员工的离职意愿。独创性/价值本研究为从业者提供了如何从沟通(对称沟通)和/或行为策略(包容性管理)的角度处理工作场所冲突的见解。此外,作为一项指标来检验管理策略的有效性,本研究建议员工的倡导行为,因为它的效果“集结部队”。
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引用次数: 1
Public relations ethics in the 21st century: a state-of-the-field review 21世纪的公共关系伦理:现状回顾
IF 3.1 Q1 Social Sciences Pub Date : 2022-07-15 DOI: 10.1108/jcom-12-2020-0164
Michael C. Jackson, Ella Chorazy, M. Sison, Deborah Wise
PurposeTo conduct a systematic review of public relations ethics (PRE) research and scholarship in the 21st century and suggest future research directions. The study is prompted by macro-level phenomena that have impacted societies since the beginning of the 21st century—notably globalisation 4.0 and the fourth industrial revolution.Design/methodology/approachA systematic review was used to search academic literature. Articles discussing PRE in nine leading English-language public relations and business ethics journals between 2000 and 2019 were reviewed. A code-frame facilitated data extraction and subsequent quantitative analysis; qualitative analysis identified key themes.FindingsThe review identified 288 articles, with discussions involving PRE increasing over time. Most works approached the topic generally, rather than from a specific sub-disciplinary perspective, and drew from professional settings. Works were dominated by authors from North American institutions and North American samples. Research became increasingly empirical and intra-disciplinary and discussion about ethics was broadly categorised as part of public relations practice or from the perspective of the “academy”. Overall, the field can be described as of notable size, maturing, yet unbalanced in some regards.Originality/valueThe review helps to identify whether PRE research reflects major changes in the 21st century and augments the sparse recent reviews of PRE research.
目的对21世纪公共关系伦理学的研究和学术进行系统回顾,并提出未来的研究方向。这项研究是由21世纪初以来影响社会的宏观现象引发的,尤其是全球化4.0和第四次工业革命。设计/方法论/方法使用系统综述来检索学术文献。回顾了2000年至2019年间,九家领先的英语公共关系和商业道德期刊上讨论PRE的文章。代码框架有助于数据提取和随后的定量分析;定性分析确定了关键主题。发现这篇评论共发现288篇文章,涉及PRE的讨论随着时间的推移而增加。大多数作品都是笼统地探讨这个主题,而不是从特定的子学科角度,并借鉴了专业背景。作品主要由来自北美机构和北美样本的作者撰写。研究变得越来越实证化和学科内部化,关于伦理的讨论被广泛归类为公共关系实践的一部分或从“学院”的角度来看。总的来说,该领域可以被描述为规模显著、成熟,但在某些方面不平衡。原创性/价值该综述有助于确定PRE研究是否反映了21世纪的重大变化,并补充了最近对PRE研究的稀疏综述。
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引用次数: 2
“You don’t meet anybody when walking from the living room to the kitchen”: informal communication during remote work “从客厅走到厨房,你不会遇到任何人”:远程工作期间的非正式交流
IF 3.1 Q1 Social Sciences Pub Date : 2022-07-13 DOI: 10.1108/jcom-10-2021-0117
Benno Viererbl, Nora Denner, Thomas Koch
PurposeThis study aims to analyze the structures, forms and functions of informal communication in telecommuting settings. Previous research on telecommuting has not considered the influence of telecommuting settings on informal communication, and research on informal communication has mainly focused on face-to-face communication while working in a physical office. This article aims to bring these two research strands together by analyzing the informal communication behavior of employees working from home.Design/methodology/approachThe authors conducted qualitative interviews with 21 employees who were working from home. The participants were recruited using quota sampling and the data were analyzed following the procedure for examining qualitative data proposed by Mayring (2014).FindingsThe findings reveal similarities as well as differences between those working in an office and those working from home in terms of informal communication with co-workers: Informal communication fulfills similar functions in both cases, but remote work leads to less informal communication and hinders incidental exposure to other employees. Informal talks need to be planned in advance or strategically initiated. The authors identified five informal communication scenarios in telecommuting settings that partly, but not fully, overlap with scenarios in regular office settings.Originality/valueThe present study is one of the first to examine informal communication in telecommuting settings. Previous studies have either excluded the aspect of informal communication or the situation for employees working in telecommuting settings. The results provide new insights into informal communication behavior in remote work.
目的本研究旨在分析远程办公环境中非正式沟通的结构、形式和功能。以往关于远程办公的研究没有考虑远程办公环境对非正式沟通的影响,而对非正式交流的研究主要集中在实体办公室工作时的面对面交流上。本文旨在通过分析在家工作的员工的非正式沟通行为,将这两条研究线索结合起来。设计/方法/方法作者对21名在家工作的员工进行了定性访谈。参与者采用配额抽样法进行招募,并按照Mayring(2014)提出的检查定性数据的程序对数据进行分析。结果显示,在办公室工作的人和在家工作的人在与同事的非正式沟通方面既有相似之处,也有不同之处:非正式沟通在两者中都具有相似的功能但远程工作会减少非正式沟通,并阻碍偶然接触其他员工。非正式会谈需要提前计划或从战略上启动。作者确定了远程办公环境中的五种非正式沟通场景,这些场景与常规办公室环境中的场景部分但并非完全重叠。独创性/价值本研究是第一批研究远程办公环境中的非正式沟通的研究之一。先前的研究要么排除了非正式沟通的方面,要么排除了在远程办公环境中工作的员工的情况。研究结果为远程工作中的非正式沟通行为提供了新的见解。
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引用次数: 7
Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions 检查DTC基因检测公司沟通的感知透明度及其对消费者信任、态度和行为意图的影响
IF 3.1 Q1 Social Sciences Pub Date : 2022-07-11 DOI: 10.1108/jcom-01-2022-0006
Alan Abitbol, Nicole M. Lee, Matthew S. VanDyke
PurposeThis study examines perceived transparency of direct-to-consumer (DTC) genetic testing communication and measures its impact on consumers' trust, attitudes, and the intention to recommend the test to others.Design/methodology/approachAn online survey of US–based adults (over 18 years of age) (N = 271) was administered by the online panel company Qualtrics Panels. The sample consisted of participants who have taken a DTC genetic test previously because only existing consumers could provide insight into companies' transparency about the entire genetic testing process (including the communication before, during, and after) as they experienced it. Participants were asked questions that measured intention to recommend DTC genetic tests to others, trust, attitude toward the DTC testing, and perceptions of transparency of the DTC companies' communication.FindingsResults indicated that consumers who perceive DTC genetic testing companies to be transparent in their communication tend to trust the genetic testing process more, have more positive attitudes toward DTC genetic tests, and are more likely to recommend the tests to others.Research limitations/implicationsThis study integrates corporate communication and science communication through the theoretical framework of transparency. It empirically demonstrates that message transparency is key to increasing the publics' trust, attitude and behavioral intentions toward companies that involve sensitive health information or online privacy.Originality/valueThis paper answers previous calls to explore the organizational approach of science communication in the context of the under-examined companies in the science and health sectors, specifically the DTC genetic testing industry.
目的本研究考察了直接面向消费者(DTC)基因检测沟通的感知透明度,并衡量其对消费者信任、态度和向他人推荐该检测的意图的影响。设计/方法/方法一项针对美国成年人(18岁以上)(N=271)的在线调查由在线小组公司Qualtrics Panels进行。该样本由之前进行过DTC基因测试的参与者组成,因为只有现有的消费者才能在他们经历整个基因测试过程(包括之前、期间和之后的沟通)时了解公司的透明度,对DTC测试的态度,以及对DTC公司沟通透明度的看法。调查结果表明,认为DTC基因检测公司在沟通中透明的消费者往往更信任基因检测过程,对DTC基因检测持更积极的态度,并更有可能向他人推荐检测。研究局限性/含义本研究通过透明度的理论框架,将企业传播与科学传播相结合。实证表明,信息透明度是提高公众对涉及敏感健康信息或网络隐私的公司的信任、态度和行为意图的关键。独创性/价值本文回应了之前的呼吁,即在科学和健康领域,特别是DTC基因检测行业,未被充分审查的公司的背景下,探索科学传播的组织方法。
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引用次数: 0
Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective 重新审视数字时代的信任:实践者视角下的在线信任与在线对话交流的相互作用
IF 3.1 Q1 Social Sciences Pub Date : 2022-06-17 DOI: 10.1108/jcom-08-2021-0094
S. Tong, F. Chan
PurposeWith the prevailing use of online communication platforms, this study revisits the definitions of trust in an online context. By exploring organizational online communications from a practitioners' perspective, a conceptual framework that illustrates the nature of trust and its relationship with dialogic communication between organizations and organizations' stakeholders in the digital era is proposed.Design/methodology/approachA total of 27 in-depth interviews were conducted with public relations and marketing practitioners involved in coordinating organizational online communications in Hong Kong.FindingsFrom the practitioners' perspective, stakeholders' online trust toward an organization, which is a hybridity of initial and rapidly evolving trust, begins with stakeholders swift and initial judgment of the organization according to category-based cues (including knowledge-based attributes of the organization, institutional cues, and particular attributes of online dialogic communication) available on online platforms and further develops over time. Practitioners regard the integration of online and offline communication platforms to be the most effective way to build trust in organization–stakeholder relationships in the digital era, while dialectical tensions can hinder trust formed in online communication.Originality/valueAlong with the proposed conceptual framework, this study advances the discussion of online trust in public relations practices from the practitioners' perspective. A qualitative approach provides rich descriptions that may help to enrich theories in public relations and communication management regarding the interplay of trust and dialogic communication in organizational practices in the digital era.
目的随着在线交流平台的普遍使用,本研究重新审视了在线环境中信任的定义。通过从从业者的角度探讨组织在线沟通,提出了一个概念框架,说明信任的本质及其与数字时代组织和组织利益相关者之间对话沟通的关系。设计/方法/方法共对香港参与协调组织在线沟通的公共关系和营销从业人员进行了27次深入访谈。发现从从业者的角度来看,利益相关者对组织的在线信任是初始信任和快速发展信任的混合体,从利益相关者根据在线平台上可用的基于类别的线索(包括组织的知识属性、制度线索和在线对话交流的特定属性)对组织进行快速和初步的判断开始,并随着时间的推移进一步发展。从业者认为,在线下沟通平台的整合是在数字时代建立组织-利益相关者关系信任的最有效方式,而辩证的紧张关系可能会阻碍在线沟通中形成的信任。独创性/价值本研究从从业者的角度推进了对公共关系实践中网络信任的讨论。定性方法提供了丰富的描述,可能有助于丰富公共关系和沟通管理中关于信任和对话沟通在数字时代组织实践中的相互作用的理论。
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引用次数: 0
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