Journal of Communication Management最新文献_第9页

Civil society diplomacy: characterizing collective and connective actions for a shared cause 民间社会外交:体现为共同事业而采取的集体和联系行动的特点

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-08-10 DOI: 10.1108/jcom-04-2022-0041

B. Asdourian

PurposeThis study proposes a description of the civil society diplomacy that emerged in the early solutions found to fight the COVID-19 crisis. The author analyses this concept as the intersection of the social movements of individuals and civil society organisations' and international health care. Its purpose is to determine the international structure of the connective actors aimed to find concrete solutions against COVID-19 and to characterize the communication visible on Twitter towards this civil society engagement.Design/methodology/approachBased on a data-driven approach, the author collected a large dataset of tweets from Switzerland between March and June 2020 and conducted a computational text analysis methodology.FindingsThe results showed who the participants were, provided a visualisation of the digital networking process between engaged and mentioned participants at national and international levels, and determined the emotions that emerged during three event phases.Originality/valueThe study reveals that features of connective social care actions and strategic collective communication can illustrate civil society diplomacy for a shared cause in times of health crisis.

本研究描述了在抗击COVID-19危机的早期解决方案中出现的民间社会外交。作者将这一概念分析为个人和民间社会组织和国际卫生保健社会运动的交集。其目的是确定联系行为体的国际结构，旨在找到应对COVID-19的具体解决方案，并描述推特上可见的民间社会参与交流的特征。设计/方法/方法基于数据驱动的方法，作者收集了2020年3月至6月来自瑞士的大量推文数据集，并进行了计算文本分析方法。结果显示了参与者是谁，提供了参与和提到的参与者之间的数字网络过程在国家和国际层面的可视化，并确定了三个事件阶段出现的情绪。独创性/价值研究表明，关联社会关怀行动和战略性集体沟通的特点可以说明在卫生危机时期为共同事业而进行的民间社会外交。

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引用次数: 0

Symmetry, inclusion and workplace conflicts: conflict management effects of two leadership strategies on employee advocacy and departure 对称、包容与职场冲突:两种领导策略对员工拥护与离职的冲突管理效应

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-07-20 DOI: 10.1108/jcom-01-2022-0011

Hyelim Lee, X. Zhang, Yoon Hi Sung, S. Lee, Jeong-Nam Kim

PurposeThis research aims to examine how two management strategies (symmetrical communication and inclusive management) work in handling workplace conflicts (interpersonal/organizational levels), especially with regard to employee advocacy and job turnover intentions.Design/methodology/approachA total of three employee survey datasets were used to test hypotheses and research questions. Two secondary datasets were obtained in South Korea (N = 600 and N = 285), and one dataset was collected in the USA (N = 381). A series of hierarchical multiple regressions were performed for each dataset.FindingsAll three studies showed that interpersonal workplace conflict increased not only job turnover but also advocacy. In addition, in South Korean employees, both symmetrical communication and inclusive management increased employee advocacy and decreased job turnover intentions. However, in the US data, only symmetrical communication had such effects, enhancing employee advocacy and lowering job turnover intentions.Originality/valueThe study provides insights for practitioners into how to handle workplace conflicts from the perspective of communication (symmetrical communication) and/or behavioral strategies (inclusive management). Also, as an index to examine the effectiveness of management strategies, this study suggests advocacy behavior of employees given its effect of “rallying the troops.”

本研究旨在考察两种管理策略(对称沟通和包容性管理)在处理工作场所冲突(人际/组织层面)中的作用，特别是在员工倡导和离职意向方面。设计/方法/方法总共使用了三个员工调查数据集来检验假设和研究问题。2个辅助数据集来自韩国(N = 600和N = 285)， 1个数据集来自美国(N = 381)。对每个数据集进行了一系列层次多元回归。这三项研究都表明，工作场所的人际冲突不仅会增加工作流动率，还会增加维权。此外，在韩国员工中，对称沟通和包容性管理都增加了员工的拥护，降低了员工的离职意愿。然而，在美国的数据中，只有对称的沟通才有这样的效果，增强了员工的倡导，降低了员工的离职意愿。独创性/价值本研究为从业者提供了如何从沟通(对称沟通)和/或行为策略(包容性管理)的角度处理工作场所冲突的见解。此外，作为一项指标来检验管理策略的有效性，本研究建议员工的倡导行为，因为它的效果“集结部队”。

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引用次数: 1

Public relations ethics in the 21st century: a state-of-the-field review 21世纪的公共关系伦理:现状回顾

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-07-15 DOI: 10.1108/jcom-12-2020-0164

Michael C. Jackson, Ella Chorazy, M. Sison, Deborah Wise

PurposeTo conduct a systematic review of public relations ethics (PRE) research and scholarship in the 21st century and suggest future research directions. The study is prompted by macro-level phenomena that have impacted societies since the beginning of the 21st century—notably globalisation 4.0 and the fourth industrial revolution.Design/methodology/approachA systematic review was used to search academic literature. Articles discussing PRE in nine leading English-language public relations and business ethics journals between 2000 and 2019 were reviewed. A code-frame facilitated data extraction and subsequent quantitative analysis; qualitative analysis identified key themes.FindingsThe review identified 288 articles, with discussions involving PRE increasing over time. Most works approached the topic generally, rather than from a specific sub-disciplinary perspective, and drew from professional settings. Works were dominated by authors from North American institutions and North American samples. Research became increasingly empirical and intra-disciplinary and discussion about ethics was broadly categorised as part of public relations practice or from the perspective of the “academy”. Overall, the field can be described as of notable size, maturing, yet unbalanced in some regards.Originality/valueThe review helps to identify whether PRE research reflects major changes in the 21st century and augments the sparse recent reviews of PRE research.

目的对21世纪公共关系伦理学的研究和学术进行系统回顾，并提出未来的研究方向。这项研究是由21世纪初以来影响社会的宏观现象引发的，尤其是全球化4.0和第四次工业革命。设计/方法论/方法使用系统综述来检索学术文献。回顾了2000年至2019年间，九家领先的英语公共关系和商业道德期刊上讨论PRE的文章。代码框架有助于数据提取和随后的定量分析；定性分析确定了关键主题。发现这篇评论共发现288篇文章，涉及PRE的讨论随着时间的推移而增加。大多数作品都是笼统地探讨这个主题，而不是从特定的子学科角度，并借鉴了专业背景。作品主要由来自北美机构和北美样本的作者撰写。研究变得越来越实证化和学科内部化，关于伦理的讨论被广泛归类为公共关系实践的一部分或从“学院”的角度来看。总的来说，该领域可以被描述为规模显著、成熟，但在某些方面不平衡。原创性/价值该综述有助于确定PRE研究是否反映了21世纪的重大变化，并补充了最近对PRE研究的稀疏综述。

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引用次数: 2

“You don’t meet anybody when walking from the living room to the kitchen”: informal communication during remote work “从客厅走到厨房，你不会遇到任何人”：远程工作期间的非正式交流

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-07-13 DOI: 10.1108/jcom-10-2021-0117

Benno Viererbl, Nora Denner, Thomas Koch

PurposeThis study aims to analyze the structures, forms and functions of informal communication in telecommuting settings. Previous research on telecommuting has not considered the influence of telecommuting settings on informal communication, and research on informal communication has mainly focused on face-to-face communication while working in a physical office. This article aims to bring these two research strands together by analyzing the informal communication behavior of employees working from home.Design/methodology/approachThe authors conducted qualitative interviews with 21 employees who were working from home. The participants were recruited using quota sampling and the data were analyzed following the procedure for examining qualitative data proposed by Mayring (2014).FindingsThe findings reveal similarities as well as differences between those working in an office and those working from home in terms of informal communication with co-workers: Informal communication fulfills similar functions in both cases, but remote work leads to less informal communication and hinders incidental exposure to other employees. Informal talks need to be planned in advance or strategically initiated. The authors identified five informal communication scenarios in telecommuting settings that partly, but not fully, overlap with scenarios in regular office settings.Originality/valueThe present study is one of the first to examine informal communication in telecommuting settings. Previous studies have either excluded the aspect of informal communication or the situation for employees working in telecommuting settings. The results provide new insights into informal communication behavior in remote work.

目的本研究旨在分析远程办公环境中非正式沟通的结构、形式和功能。以往关于远程办公的研究没有考虑远程办公环境对非正式沟通的影响，而对非正式交流的研究主要集中在实体办公室工作时的面对面交流上。本文旨在通过分析在家工作的员工的非正式沟通行为，将这两条研究线索结合起来。设计/方法/方法作者对21名在家工作的员工进行了定性访谈。参与者采用配额抽样法进行招募，并按照Mayring（2014）提出的检查定性数据的程序对数据进行分析。结果显示，在办公室工作的人和在家工作的人在与同事的非正式沟通方面既有相似之处，也有不同之处：非正式沟通在两者中都具有相似的功能但远程工作会减少非正式沟通，并阻碍偶然接触其他员工。非正式会谈需要提前计划或从战略上启动。作者确定了远程办公环境中的五种非正式沟通场景，这些场景与常规办公室环境中的场景部分但并非完全重叠。独创性/价值本研究是第一批研究远程办公环境中的非正式沟通的研究之一。先前的研究要么排除了非正式沟通的方面，要么排除了在远程办公环境中工作的员工的情况。研究结果为远程工作中的非正式沟通行为提供了新的见解。

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引用次数: 7

Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions 检查DTC基因检测公司沟通的感知透明度及其对消费者信任、态度和行为意图的影响

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-07-11 DOI: 10.1108/jcom-01-2022-0006

Alan Abitbol, Nicole M. Lee, Matthew S. VanDyke

PurposeThis study examines perceived transparency of direct-to-consumer (DTC) genetic testing communication and measures its impact on consumers' trust, attitudes, and the intention to recommend the test to others.Design/methodology/approachAn online survey of US–based adults (over 18 years of age) (N = 271) was administered by the online panel company Qualtrics Panels. The sample consisted of participants who have taken a DTC genetic test previously because only existing consumers could provide insight into companies' transparency about the entire genetic testing process (including the communication before, during, and after) as they experienced it. Participants were asked questions that measured intention to recommend DTC genetic tests to others, trust, attitude toward the DTC testing, and perceptions of transparency of the DTC companies' communication.FindingsResults indicated that consumers who perceive DTC genetic testing companies to be transparent in their communication tend to trust the genetic testing process more, have more positive attitudes toward DTC genetic tests, and are more likely to recommend the tests to others.Research limitations/implicationsThis study integrates corporate communication and science communication through the theoretical framework of transparency. It empirically demonstrates that message transparency is key to increasing the publics' trust, attitude and behavioral intentions toward companies that involve sensitive health information or online privacy.Originality/valueThis paper answers previous calls to explore the organizational approach of science communication in the context of the under-examined companies in the science and health sectors, specifically the DTC genetic testing industry.

目的本研究考察了直接面向消费者（DTC）基因检测沟通的感知透明度，并衡量其对消费者信任、态度和向他人推荐该检测的意图的影响。设计/方法/方法一项针对美国成年人（18岁以上）（N=271）的在线调查由在线小组公司Qualtrics Panels进行。该样本由之前进行过DTC基因测试的参与者组成，因为只有现有的消费者才能在他们经历整个基因测试过程（包括之前、期间和之后的沟通）时了解公司的透明度，对DTC测试的态度，以及对DTC公司沟通透明度的看法。调查结果表明，认为DTC基因检测公司在沟通中透明的消费者往往更信任基因检测过程，对DTC基因检测持更积极的态度，并更有可能向他人推荐检测。研究局限性/含义本研究通过透明度的理论框架，将企业传播与科学传播相结合。实证表明，信息透明度是提高公众对涉及敏感健康信息或网络隐私的公司的信任、态度和行为意图的关键。独创性/价值本文回应了之前的呼吁，即在科学和健康领域，特别是DTC基因检测行业，未被充分审查的公司的背景下，探索科学传播的组织方法。

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引用次数: 0

Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective 重新审视数字时代的信任:实践者视角下的在线信任与在线对话交流的相互作用

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-06-17 DOI: 10.1108/jcom-08-2021-0094

S. Tong, F. Chan

PurposeWith the prevailing use of online communication platforms, this study revisits the definitions of trust in an online context. By exploring organizational online communications from a practitioners' perspective, a conceptual framework that illustrates the nature of trust and its relationship with dialogic communication between organizations and organizations' stakeholders in the digital era is proposed.Design/methodology/approachA total of 27 in-depth interviews were conducted with public relations and marketing practitioners involved in coordinating organizational online communications in Hong Kong.FindingsFrom the practitioners' perspective, stakeholders' online trust toward an organization, which is a hybridity of initial and rapidly evolving trust, begins with stakeholders swift and initial judgment of the organization according to category-based cues (including knowledge-based attributes of the organization, institutional cues, and particular attributes of online dialogic communication) available on online platforms and further develops over time. Practitioners regard the integration of online and offline communication platforms to be the most effective way to build trust in organization–stakeholder relationships in the digital era, while dialectical tensions can hinder trust formed in online communication.Originality/valueAlong with the proposed conceptual framework, this study advances the discussion of online trust in public relations practices from the practitioners' perspective. A qualitative approach provides rich descriptions that may help to enrich theories in public relations and communication management regarding the interplay of trust and dialogic communication in organizational practices in the digital era.

目的随着在线交流平台的普遍使用，本研究重新审视了在线环境中信任的定义。通过从从业者的角度探讨组织在线沟通，提出了一个概念框架，说明信任的本质及其与数字时代组织和组织利益相关者之间对话沟通的关系。设计/方法/方法共对香港参与协调组织在线沟通的公共关系和营销从业人员进行了27次深入访谈。发现从从业者的角度来看，利益相关者对组织的在线信任是初始信任和快速发展信任的混合体，从利益相关者根据在线平台上可用的基于类别的线索（包括组织的知识属性、制度线索和在线对话交流的特定属性）对组织进行快速和初步的判断开始，并随着时间的推移进一步发展。从业者认为，在线下沟通平台的整合是在数字时代建立组织-利益相关者关系信任的最有效方式，而辩证的紧张关系可能会阻碍在线沟通中形成的信任。独创性/价值本研究从从业者的角度推进了对公共关系实践中网络信任的讨论。定性方法提供了丰富的描述，可能有助于丰富公共关系和沟通管理中关于信任和对话沟通在数字时代组织实践中的相互作用的理论。

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引用次数: 0

Boards and social media: the institutionalization of corporate social media policy 董事会与社交媒体:企业社交媒体政策的制度化

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-06-10 DOI: 10.1108/jcom-06-2021-0066

Shawn Porter, T. Hunter

PurposeThe authors' work examines whether coercive forces in the general regulatory environment lead to similarity in social media policy across industries and if memetic forces of industry-specific values and norms lead to greater similarity of social media policy within industries.Design/methodology/approachCorporate social media policies were analyzed using a convergent parallel mixed method design to assess and identify themes and similarities. Using an institutional theory lens, this paper examines whether coercive forces in the general regulatory environment lead to similarities in social media policies across industries, and if mimetic forces from industry-specific norms lead to greater similarity of social media policies within industries. Findings suggest that industry-specific, institutional field-level mimetic forces have a greater effect on social media policy isomorphism than environmental-level coercive forces. This study represents the first assessment of corporate social media policies across organizations and industries.FindingsFindings suggest that industry-specific, institutional field-level mimetic forces have a greater effect on social media policy isomorphism than environmental-level coercive forces.Research limitations/implicationsLimitations related to sampling were primarily related to policy collection. To deal with these limitations, the sample was planned to allow for the inclusion of both randomly selected North American companies from the Fortune 500 list and another random selection of 35 companies from within a convenience sample of 100 North American firms who had a publicly available social media policy online.Practical implicationsThe authors' research speaks to management, directors and researchers who work with policy, governance or risk management as the authors demonstrate the effect regulatory and normative institutions have on social media policies: stakeholders within and without given industries are forcing firms to develop legitimacy-providing social media policies by penalizing those that do not. The authors' findings demonstrate that firms respond to the 21st Century potential corporate risk of unsanctioned social media communications by developing corporate social media policies with similar themes. By identifying the themes common in corporate social media policies, the authors have identified best practices constituting a risk mitigation tool for boards.Originality/valueThe authors' approach is innovative in focus and approach. First, using an institutional theory lens, the authors assess the influence of regulatory and memetic forces on social media policies as a formal structure within an institutional field. Second, the authors' approach includes the first major assessment of North American social media policies across a wide array of organizations and industries, adding to understanding about approaches currently used to manage increased social media use in the workplace.

作者的研究考察了一般监管环境中的强制力量是否会导致各行业社交媒体政策的相似性，以及行业特定价值观和规范的模因力量是否会导致行业内社交媒体政策的更大相似性。设计/方法/方法使用融合并行混合方法设计来分析企业社交媒体政策，以评估和确定主题和相似性。本文运用制度理论的视角，考察了一般监管环境中的强制力是否会导致各行业社交媒体政策的相似性，以及来自行业特定规范的模仿力是否会导致行业内社交媒体政策的更大相似性。研究结果表明，特定行业、制度领域层面的模仿力对社交媒体政策同构的影响大于环境层面的强制力。这项研究首次对跨组织和行业的企业社交媒体政策进行了评估。研究结果表明，与环境层面的强制力量相比，特定行业、制度领域层面的模仿力量对社交媒体政策同构的影响更大。研究限制/启示与抽样有关的限制主要与政策收集有关。为了解决这些限制，该样本计划允许从财富500强名单中随机选择的北美公司，以及从100家北美公司的方便样本中随机选择的35家公司，这些公司在网上有公开的社交媒体政策。实际意义作者的研究向从事政策、治理或风险管理工作的管理层、董事和研究人员讲述了监管和规范性机构对社交媒体政策的影响:特定行业内外的利益相关者正通过惩罚那些不这样做的公司，迫使公司制定提供合法性的社交媒体政策。作者的研究结果表明，企业通过制定具有类似主题的企业社交媒体政策来应对21世纪未经批准的社交媒体传播的潜在企业风险。通过确定企业社交媒体政策中常见的主题，作者确定了构成董事会风险缓解工具的最佳做法。原创性/价值作者的方法在焦点和方法上是创新的。首先，使用制度理论的视角，作者评估了监管和模因力量对社会媒体政策作为制度领域内的正式结构的影响。其次，作者的方法包括对北美广泛组织和行业的社交媒体政策的第一次主要评估，增加了对目前用于管理工作场所日益增加的社交媒体使用的方法的理解。

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引用次数: 0

Humanistic communication professionals: dialogue and listening skills as core competencies of humanistic communication professionals in the Netherlands 人文传播专业人士:对话和倾听技能是荷兰人文传播专业人士的核心能力

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-05-17 DOI: 10.1108/jcom-12-2020-0162

Marjon Elshof, B. Hendrawan

PurposeMany organisations wrestle with how to develop value-oriented businesses and societies. A humanistic communication approach that promotes understanding and dialogue amongst stakeholders can contribute to a solution. Communication professionals play a pivotal role in achieving a humanistic communication process. This paper aims to determine the significance of humanistic communication professionals and their characteristics.Design/methodology/approachA literature review was conducted to identify the characteristics of humanistic communication professionals. Thereafter, the extent to which such characteristics have been implemented in competency models in the Netherlands was investigated. This country’s strong tradition of developing competencies for communication professionals has resulted in competency models that serve as standards for professional development.FindingsThe literature review shows that a humanistic approach to communication is characterised by dialogic engagement and social listening to build and maintain trust, foster transparency and create engagement with stakeholders. Communication professionals can act as “cultural interpreters”, “organisational listeners” and “stewards of meaning”. The human element plays a key factor in the competency standards for communication professionals in the Netherlands, although the extent to which they are embedded varies. The analysis shows a shift from passing on a message towards dialogue and engagement.Originality/valueMost studies of communication professionals’ competencies have been based on roles or tasks they perform. Little scholarly attention has been paid to competencies that add to developing value-oriented businesses and societies. This paper focuses specifically on how communication professionals can contribute to creating humanistic organisations.

许多组织都在努力发展以价值为导向的企业和社会。促进利益相关者之间理解和对话的人文沟通方法有助于解决问题。传播专业人员在实现人性化的传播过程中起着举足轻重的作用。本文旨在确定人文传播专业人才的意义及其特点。设计/方法/方法通过文献综述来确定人文传播专业人员的特征。此后，这些特征在荷兰的胜任力模型中实施的程度进行了调查。这个国家培养沟通专业人员能力的强大传统导致了作为专业发展标准的能力模型。文献综述表明，人文主义的沟通方式的特点是对话参与和社会倾听，以建立和维持信任，促进透明度，并与利益相关者建立联系。交际专业人士可以扮演“文化诠释者”、“组织倾听者”和“意义管家”的角色。人的因素在荷兰传播专业人员的能力标准中起着关键作用，尽管他们被嵌入的程度各不相同。分析显示，从传递信息到对话和参与的转变。原创性/价值大多数关于传播专业人员能力的研究都是基于他们所扮演的角色或任务。学术界很少关注那些有助于发展以价值为导向的企业和社会的能力。本文特别关注传播专业人员如何为创建人性化组织做出贡献。

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引用次数: 3

Messy talk: an unanticipated process of problem-solving and knowledge creation 凌乱的谈话:一个意想不到的解决问题和创造知识的过程

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-05-04 DOI: 10.1108/jcom-04-2021-0039

Dron M. Mandhana

PurposeThis paper discusses the communicative process of messy talk that enables collaborative problem-solving and tacit knowledge sharing among interdisciplinary team members. The paper aims to (1) trace relevant literature and lay out the conceptual and operational definitions of messy talk, (2) highlight messy talk as an enacted communication competence and (3) discuss the antecedents of messy talk and offer empirical propositions to guide future research.Design/methodology/approachThis conceptual paper traces and integrates relevant literature from the construction, management and organizational and group communication disciplines to promote and foster research on messy talk.FindingsBased on extant research on messy talk, the paper first provides clear conceptual and operational definitions of the messy talk construct. Second, using practice perspective, messy talk is presented as an enacted communication competence that focuses on the ongoing demands of the context and the situated practices of organizational members. Third, several factors including team members' technical expertise, task routineness, team history, time pressure and information sharing systems that influence the amount of messy talk conversations in teams are discussed. Lastly, the paper underscores the key implications of considering messy talk as an enacted communication competence on the performance and training of knowledge workers.Originality/valueThe presentation of messy talk as an enacted communication competence is a deliberate consideration of knowledge as an emergent, intersubjectively negotiated phenomenon that is deeply rooted in practice.

目的探讨凌乱谈话的交际过程，促进跨学科团队成员之间的协作解决问题和隐性知识共享。本文旨在(1)追溯相关文献，梳理混乱话语的概念和操作定义;(2)强调混乱话语作为一种既定的交际能力;(3)讨论混乱话语的前因，并提供实证命题，以指导未来的研究。设计/方法论/方法这篇概念性论文追溯并整合了建筑、管理、组织和群体沟通学科的相关文献，以促进和促进凌乱谈话的研究。研究结果基于现有的凌乱话语研究，本文首先对凌乱话语结构给出了清晰的概念和操作定义。其次，从实践的角度来看，凌乱谈话被视为一种既定的沟通能力，它关注于环境的持续需求和组织成员的情境实践。第三，讨论了影响团队中杂乱谈话数量的几个因素，包括团队成员的技术专长、任务例行性、团队历史、时间压力和信息共享系统。最后，本文强调了将混乱谈话视为一种制定的沟通能力对知识型员工的绩效和培训的关键意义。独创性/价值将杂乱的谈话作为一种制定的沟通能力的呈现，是对知识作为一种紧急的、主体间协商的现象的深思熟虑的考虑，这种现象深深植根于实践中。

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引用次数: 0

Activist public relations in developing contexts where rules and norms collide: insights from two activist organizations against gender-based violence in Bangladesh 规则与规范冲突的发展背景下的活动家公共关系:来自孟加拉国反对性别暴力的两个活动家组织的见解

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management

Pub Date : 2022-04-27 DOI: 10.1108/jcom-09-2021-0101

Habib Mohammad Ali, Shima Saniei, Patrick O'Leary, Jennifer Boddy

Purpose

This study aims to broaden the understanding of activist public relations in developing contexts. The power of formal laws and policies in developing contexts diminishes by traditional norms and authorities, and therefore, a great deal of activist public relations efforts is devoted to controlling destructive norms and informal authorities. Activist public relations literature often assumes powerful formal institutions that are capable to control behaviors. The authors challenge this assumption by exploring activist public relations against gender-based violence (GV) in Bangladesh.

Design/methodology/approach

This study took an interpretative and social constructionist approach to examine public relations practices of two GV activist organizations in Bangladesh. The data were collected through observation, interviews and document analysis of four campaigns. The data were coded in NVivo.

Findings

The data show that the activist organizations used public relations campaigns for informal institutional work. The campaigns included educating various publics and storytelling to build supporting identities, norms and networks to address GV in Bangladesh.

Research limitations/implications

The study has been limited to advocacy campaign of the non-governmental organizations.

Practical implications

The knowledge from this study can be applied to the social development sectors where public relations is used to activate activism. In addition, the public relations practitioners and scholars can find how activists public relations is emerging in developing context.

Originality/value

The findings suggest that activist public relations in developing contexts carry out institutional work and create informal institutions to compensate for the formal institutional voids. In addition, this paper highlights the role of public relations in institutional work, to create and maintain contributory institutions or disrupt disturbing institutions.

目的本研究旨在拓展对发展中情境下积极分子公共关系的理解。在发展中环境中，正式法律和政策的力量因传统规范和权威而减弱，因此，大量积极的公共关系努力致力于控制破坏性规范和非正式权威。激进主义公共关系文学通常假设有能力控制行为的强大的正式机构。作者通过探索孟加拉国反对性别暴力的激进公共关系来挑战这一假设。本研究采用解释主义与社会建构主义的方法，检视孟加拉两个全球之声社运组织的公共关系实践。通过观察、访谈和文献分析四次活动收集数据。数据在NVivo中编码。调查结果数据显示，激进组织利用公共关系运动进行非正式的制度工作。这些活动包括教育不同的公众和讲故事，以建立支持性的身份、规范和网络，以解决孟加拉国的全球之声问题。研究局限/影响本研究仅限于非政府组织的宣传运动。实际意义本研究的知识可以应用于社会发展部门，在这些部门中，公共关系被用来激活行动主义。此外，公共关系的实践者和学者们也可以从中发现积极分子公共关系是如何在发展的语境中出现的。原创性/价值研究结果表明，在发展中环境下，积极的公共关系开展制度工作，并创建非正式制度来弥补正式制度的空白。此外，本文还强调了公共关系在机构工作中的作用，以创建和维持有益的机构或破坏令人不安的机构。

{"title":"Activist public relations in developing contexts where rules and norms collide: insights from two activist organizations against gender-based violence in Bangladesh","authors":"Habib Mohammad Ali, Shima Saniei, Patrick O'Leary, Jennifer Boddy","doi":"10.1108/jcom-09-2021-0101","DOIUrl":"https://doi.org/10.1108/jcom-09-2021-0101","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to broaden the understanding of activist public relations in developing contexts. The power of formal laws and policies in developing contexts diminishes by traditional norms and authorities, and therefore, a great deal of activist public relations efforts is devoted to controlling destructive norms and informal authorities. Activist public relations literature often assumes powerful formal institutions that are capable to control behaviors. The authors challenge this assumption by exploring activist public relations against gender-based violence (GV) in Bangladesh.</p>\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study took an interpretative and social constructionist approach to examine public relations practices of two GV activist organizations in Bangladesh. The data were collected through observation, interviews and document analysis of four campaigns. The data were coded in NVivo.</p>\u0000<h3>Findings</h3>\u0000<p>The data show that the activist organizations used public relations campaigns for informal institutional work. The campaigns included educating various publics and storytelling to build supporting identities, norms and networks to address GV in Bangladesh.</p>\u0000<h3>Research limitations/implications</h3>\u0000<p>The study has been limited to advocacy campaign of the non-governmental organizations.</p>\u0000<h3>Practical implications</h3>\u0000<p>The knowledge from this study can be applied to the social development sectors where public relations is used to activate activism. In addition, the public relations practitioners and scholars can find how activists public relations is emerging in developing context.</p>\u0000<h3>Originality/value</h3>\u0000<p>The findings suggest that activist public relations in developing contexts carry out institutional work and create informal institutions to compensate for the formal institutional voids. In addition, this paper highlights the role of public relations in institutional work, to create and maintain contributory institutions or disrupt disturbing institutions.</p>","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":"87 1-2","pages":""},"PeriodicalIF":3.1,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138514043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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