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Strategi Promosi dan Komunikasi Jasa Pendidikan 教育服务的推广和宣传战略
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.1260
Muhammad Shofwan Mawally Nafis Badri, Abdullah Mu’in, Aniz Zohriah
Promotion and communication are the keys to the success of marketing, including educational services marketing. Marketing communication is an integral part of communication and is also an integral part of marketing. To discuss this, a literature review method is used, and data is collected through online sources, including books and articles in scholarly journals. Meanwhile, for analysis, content analysis is employed as a technique. The result is that marketing communication in educational services is a two-way exchange of information between the parties involved in marketing activities within the school with the goal of enhancing the customers' perception of the educational product. To ensure its sustainability, educational institutions must be more creative in packaging promotions or educational service communication tailored to the challenges of the current era.
推广和传播是营销(包括教育服务营销)成功的关键。营销传播是传播不可分割的一部分,也是营销不可分割的一部分。为了讨论这个问题,我们采用了文献综述法,通过网上资料来源收集数据,包括书籍和学术期刊上的文章。同时,在分析中采用了内容分析法。研究结果表明,教育服务中的营销传播是学校内部参与营销活动的各方之间的双向信息交流,目的是增强客户对教育产品的感知。为确保教育机构的可持续发展,教育机构必须在包装促销或教育服务传播方面更具创造性,以应对当今时代的挑战。
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引用次数: 0
Pengaruh Transparansi dan Kualitas Pelayanan Terhadap Keputusan Muzakki Membayar Zakat di BAZNAS Kabupaten Kepualauan Meranti 透明度和服务质量对 Muzakki 在 BAZNAS Meranti Regency 缴纳天课决定的影响
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.2241
Lilis Susanti, Grandis Imama Hendra
This study aims to identify how Transparency and Service Quality influence Muzakki's decisions to pay Zakat at Baznas Kabupaten Kepulauan Meranti. Data in this study is processed using quantitative analysis through the partial least square (PLS) approach in the Structural Equation Model (SEM), utilizing the statistical software SmartPLS 3.0. The data collection instrument was a Likert scale questionnaire. The research sample was taken using non-probability sampling method, with purposive sampling technique, resulting in 150 respondents from Muzakki in Kabupaten Kepulauan Meranti.The results of this study indicate that the transparency towards Muzakki's decision to pay zakat on the path coefficients with the original sample value of 0.129 means it has a positive effect with the t-statistic value obtained of 1.278 with a p-values value of 0.202 which is greater than 0.05, thus having a non-significant effect. The service quality variable has a positive and significant effect on Muzakki's decision to pay Zakat at Baznas Kabupaten Kepulauan Meranti. The transparency and service quality variables together have a simultaneous influence on Muzakki's decision to pay Zakat by 47%, while the remaining 53% is explained by other external variables not investigated in this study.
本研究旨在确定 "透明度 "和 "服务质量 "如何影响美兰蒂省卡布劳安市(Baznas Kabupaten Kepulauan Meranti)的穆扎基(Muzakki)缴纳天课的决定。本研究使用 SmartPLS 3.0 统计软件,通过结构方程模型(SEM)中的偏最小二乘法(PLS)进行定量分析。数据收集工具为李克特量表问卷。研究结果表明,透明度对 Muzakki 决定支付天课的路径系数的原始样本值为 0.129,这意味着它具有正向影响,t 统计量值为 1.278,P 值为 0.202,大于 0.05,因此具有非显著影响。服务质量变量对 Baznas Kabupaten Kepulauan Meranti 的 Muzakki 缴纳天课的决定有显著的正向影响。透明度和服务质量变量对 Muzakki 支付天课的决定同时产生了 47% 的影响,而其余 53% 的影响则由本研究未调查的其他外部变量所解释。
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引用次数: 0
Analisa Kelayakan Investasi Penambahan Modular pada Pertashop 3P.16102 Di Tanah Sareal Kota Bogor 茂物市Tanah Sareal的Pertashop 3P.16102模块化扩建项目投资可行性分析
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.2658
Aka Arinda, Firdaus Sustanto, Wisdanto Mas Soeroto
Pertashop (Pertamina Shop) is a certain-scale outlet of Pertamina prepared to serve the needs of consumers for fuel, non-subsidized LPG, and other Pertamina retail products, with a focus on serving in areas that require Pertamina retail product services. Pertashop 3P.16102 is one of the Pertashops owned and managed by PT. Sri Rejeki Makmur Sentosa under the Dealer Owned Dealer Operated (DoDo) scheme. This Pertashop is located at Jl. Raya Kencana No.31, Tanah Sareal District, Bogor City, West Java. This Pertashop has been operating since January 2021 with current average fuel sales reaching 1,400 liters per day. One of the issues faced by this Pertashop is frequent operational closures due to running out of fuel stock. This occurrence is influenced by the limited storage tanks and the mismatch between delivery schedules and fuel receipt from Pertamina. The solution proposed by the company is to add 1 (one) modular unit with an upperground tank capacity of 3,000 liters. The purpose of this study is to determine and assess the feasibility of investing in the addition of a modular unit at Pertashop 3P.16102 quantitatively and qualitatively from an economic and technical aspect. The parameters used to review the investment are market potential calculation, Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Profitability Index (PI). These parameters will be considerations for management to assess the feasibility of this investment. From the analysis conducted, it was found that the market potential calculation was 5,676 liters per day, NPV was Rp 234,652,260.00, IRR was 43%, PP was 2 years, and PI was 1.7. Considering the market potential, NPV, IRR, PP, and PI, this project is economically feasible.
Pertashop (Pertamina 商店)是 Pertamina 的一个具有一定规模的销售点,旨在满足消费者对燃料、非补贴液化石油气和其他 Pertamina 零售产品的需求,重点服务于需要 Pertamina 零售产品服务的地区。Pertashop 3P.16102 是 PT.Sri Rejeki Makmur Sentosa 公司根据经销商所有经销商经营(DoDo)计划拥有和管理的加油站之一。该零售店位于西爪哇茂物市 Tanah Sareal 区 Raya Kencana 街 31 号。该加油站自 2021 年 1 月起开始运营,目前的平均燃料销售量为每天 1,400 升。该加油站面临的问题之一是经常因燃料库存不足而关闭。出现这种情况的原因是储油罐有限,以及从 Pertamina 收到燃料的时间与交货时间不匹配。该公司提出的解决方案是增加 1 个上层储油罐容量为 3,000 升的模块化装置。本研究的目的是从经济和技术方面确定和评估在 Pertashop 3P.16102 增设一个模块化装置的可行性。用于审查投资的参数包括市场潜力计算、净现值 (NPV)、内部收益率 (IRR)、投资回收期 (PP) 和盈利指数 (PI)。这些参数将作为管理层评估投资可行性的考虑因素。通过分析发现,市场潜力计算结果为每天 5,676 升,净现值为 234,652,260.00 印尼盾,内部收益率为 43%,投资回收期为 2 年,盈利指数为 1.7。考虑到市场潜力、净现值、内部收益率、PP 和 PI,该项目在经济上是可行的。
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引用次数: 0
Pengaruh Return on Equityi (ROE), Return on Asset (ROA), Earning periShare (EPS) terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia (2020 – 2022) 净资产收益率(ROE)、资产收益率(ROA)和每股收益(EPS)对印尼证券交易所上市银行公司股价的影响(2020 - 2022年)
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.1884
Sosiawan Aji Prasetya, Istiatin, Ratna Damayanti
The objective of this investigation is to determine how return on equity, return on assets, and earnings per share affect the stock prices of banking companies that are listed on the Indonesia Stock Exchange (2020-2022). The population considered in the study was 47 banking companies listed on the Indonesia Stock Exchange in 2020-2022. The sample methodology employs the purposive sampling method with certain criteria. The survey included 21 banking companies. This research data uses secondary data on financial statements of banking companies. The data was analyzed using SPSS version 25's multiple linear regression. The sample is subjected to multiple linear regression analysis, a traditional assumption test. To test variables, model feasibility tests, hypothesis testing, and determination coefficient tests are employed. The research results show that equity repatriation has a significant positive impact on stock prices, asset repatriation has a significant positive impact on stock prices, and earnings per share have a significant positive impact on stock prices. The result of the decision test gives an adjusted R2 value of 0.551 or 55.1%, indicating thatistock price of banking companies is affected by the variables "return on equity", "reorganization of assets" and "earnings per share", while the remaining variables are affected by Influence. 44.9% are affected by other variables
本研究旨在确定股本回报率、资产回报率和每股收益如何影响在印度尼西亚证券交易所上市的银行公司的股票价格(2020-2022 年)。研究对象为 2020-2022 年在印尼证券交易所上市的 47 家银行公司。样本方法采用具有一定标准的目的性抽样方法。调查对象包括 21 家银行公司。本研究数据使用的是银行公司财务报表的二手数据。数据使用 SPSS 25 版本的多元线性回归法进行分析。对样本进行多元线性回归分析,这是一种传统的假设检验。为了检验变量,采用了模型可行性检验、假设检验和决定系数检验。研究结果表明,股权回流对股票价格有显著的正向影响,资产回流对股票价格有显著的正向影响,每股收益对股票价格有显著的正向影响。决策检验结果得出调整后的 R2 值为 0.551,即 55.1%,表明银行业公司股票价格受 "股权收益率"、"资产重组 "和 "每股收益 "变量的影响,其余变量受 "影响力 "的影响。44.9% 受其他变量影响
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引用次数: 0
Determinan Faktor Profitabilitas SUB Sektor Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia 在印度尼西亚证券交易所上市的传统银行业 SUB 盈利因素的决定因素
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.1812
Ramadon Pratama, Shelfi Malinda, Agung Putra Raneo
This research aims to determine and analyze the influence of CAR, NPL, BOPO, NIM, and LDR on Return On Assets (ROA) of Conventional Banks. The sample for this research is 25 conventional banks. This research uses secondary data in the form of financial ratio data originating from the annual financial reports of Conventional Banks listed on the Indonesia Stock Exchange for 2017-2021. The data analysis technique used is Multiple Linear Regression analysis. Hypothesis testing results show that the Capital Adequacy Ratio, Non-Performing Loan and Loan to Deposit Ratio variables have a negative effect on Return On Assets. Meanwhile, Operational Costs, Operational Income and Net Interest Margin have a positive effect on Return On Assets.
本研究旨在确定和分析资本充足率(CAR)、不良贷款率(NPL)、资产负债率(BOPO)、净资产收益率(NIM)和存货跌价损失率(LDR)对传统银行资产回报率(ROA)的影响。本研究的样本为 25 家传统银行。本研究使用的二级数据以财务比率数据的形式来源于 2017-2021 年在印尼证券交易所上市的传统银行的年度财务报告。采用的数据分析技术是多元线性回归分析。假设检验结果显示,资本充足率、不良贷款率和贷存比变量对资产收益率有负向影响。同时,运营成本、运营收入和净利息收益率对资产收益率有正向影响。
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引用次数: 0
Pengaruh Pertumbuhan Ekonomi, Suku Bunga SIBOR, dan Kurs Mata Uang terhadap Investasi Asing Langsung di Indonesia Tahun 2008-2022 2008-2022 年经济增长、SIBOR 利率和货币汇率对印尼外商直接投资的影响
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.1558
Nicholas Devlin Wijaya Damanik, M.Taufiq
Foreign investment plays a very important role in the economic growth of a country, especially in developing countries in the current era of globalization. Economic growth, SIBOR (Singapore Interbank Offer Rate), and currency exchange rates are considered to have an influence in determining the level of foreign direct investment. This study aims to determine the significance of the influence of economic growth, SIBOR interest rates, and currency exchange rates on foreign direct investment in Indonesia in the period 2008-2022. By using quantitative analysis method, namely multiple linear regression analysis and the data used are 15 data from each variable. The results of this study show that economic growth has a positive and significant effect, SIBOR interest rates have no significant effect, and currency exchange rates have a negative and significant effect on foreign direct investment in Indonesia.
外商投资对一个国家的经济增长起着非常重要的作用,尤其是在当今全球化时代的发展中国家。经济增长、SIBOR(新加坡银行同业拆放利率)和货币汇率被认为对决定外国直接投资水平有影响。本研究旨在确定 2008-2022 年期间经济增长、SIBOR 利率和货币汇率对印尼外商直接投资的重要影响。研究采用定量分析方法,即多元线性回归分析,每个变量使用 15 个数据。研究结果表明,经济增长对印尼的外商直接投资有积极而显著的影响,SIBOR利率没有显著影响,而货币汇率对印尼的外商直接投资有消极而显著的影响。
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引用次数: 0
Pentingnya Sumber Daya Manusia (SDM) dalam Pemasaran Pendidikan di Era Society 5.0 社会 5.0 时代人力资源(HR)在教育营销中的重要性
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.1726
Dedi Abu Samsudin, Abdul Mu’in, Anis Zohriah
This research explores the role of Human Resources (HR) in education marketing in the Society 5.0 era, where HR has a crucial role in developing relevant and innovative marketing strategies. Using the qualitative research method of literature study, the research includes identifying key elements in the role of HR, determining scope boundaries, and selecting library sources through various trusted information sources. Analysis of findings was carried out using a thematic approach, organizing and analyzing findings from the literature to identify emerging patterns, trends and qualitative aspects. The research report compiles key concepts and a conceptual framework, detailing the role of HR in education marketing in the Society 5.0 era. It is hoped that this research will contribute to understanding the importance of human resources in the context of educational marketing which continues to develop.
本研究探讨了社会 5.0 时代人力资源(HR)在教育营销中的作用,人力资源在制定相关的创新营销战略中发挥着至关重要的作用。本研究采用文献研究的定性研究方法,包括确定人力资源角色的关键要素、确定范围界限以及通过各种可信赖的信息来源选择图书馆资料。采用专题方法对研究结果进行分析,对文献中的研究结果进行整理和分析,以确定新出现的模式、趋势和定性方面。研究报告汇编了关键概念和概念框架,详细阐述了社会 5.0 时代人力资源在教育营销中的作用。希望本研究有助于理解人力资源在不断发展的教育营销中的重要性。
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引用次数: 0
Kesediaan Membayar Pengunjung untuk Konservasi Kawasan Hutan Air Terjun Benang Kelambu Lombok Ditinjau dari Perspektif Islam 从伊斯兰角度看游客为保护龙目岛贝南凯兰布瀑布林区付费的意愿
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.2373
Moh. Huzaini, Ali Akbar Hidayat, Muhamad Baiul Hak
The research aims to identify factors that influence visitors' willingness to pay for conservation activities in the Benang Kelambu Waterfallforest area from an Islamic perspective. This type of research is associative research with a quantitative approach. The research location was carried out in the Rinjani forest area (RTK1) which contains the Benang Stokel waterfall and the Benang Kelambu waterfall, which are administratively included in Aik Berik Village, North Batukliang District, Central Lombok Regency, West Nusa Tenggara. The research sample was taken using Non-Probability Sampling, and respondents were selected using a purposive sampling technique with a sample size of 160 respondents. The variables used in the research are religiosity, age, gender, income, education level, awareness, perception, and willingness to pay. The results of this research show that partially the variables age, income, awareness of the importance of conservation, religiosity, and gender have a significant effect on willingness to pay, while the variables education and perception of the availability of facilities have an effect but are not significant. Meanwhile, simultaneously all variables have an influence and are significant on the amount of willingness to pay for conservation
本研究旨在从伊斯兰教的角度出发,找出影响游客为贝南-凯兰布瀑布森林地区的保护活动付费意愿的因素。这类研究是采用定量方法的关联研究。研究地点位于林加尼森林地区(RTK1),该地区包含 Benang Stokel 瀑布和 Benang Kelambu 瀑布,在行政上属于西努沙登加拉省龙目岛中部北巴托克良区 Aik Berik 村。研究样本采用非概率抽样法,受访者采用目的性抽样法选出,样本量为 160 人。研究中使用的变量包括宗教信仰、年龄、性别、收入、教育水平、认知、看法和支付意愿。研究结果表明,年龄、收入、对保护重要性的认识、宗教信仰和性别这几个变量对支付意愿有显著影响,而教育程度和对设施可用性的认知这两个变量对支付意愿有影响,但不显著。同时,所有变量都对保护付费意愿有影响,且影响显著。
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引用次数: 0
Pengaruh Profitabilitas, Likuiditas, Earning Per Share (EPS) dan Covid-19 (Sebagai Variabel Dummy) terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di BEI Tahun 2016-2022 2016-2022年盈利能力、流动性、每股收益(EPS)和Covid-19(作为虚拟变量)对IDX上市银行公司股价的影响
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.1652
Nanda Aisyah Rissema, Gregorius N.Masdjojo
The COVID-19 pandemic hit Indonesia in 2020, the world Composite Stock Price Index (IHSG) decreased drastically in 2020. Indonesia's IHSG fell significantly in March, after information about Covid-19 entered Indonesia. Shares are the highest risk and riskiest among investment instruments. Share prices are formed based on an agreement between demand and supply for traded shares. The share price shows the issuer's performance, share price movements are in line with the issuer's performance, and the issuer's share price tends to rise by investors. Based on the results of the research and discussion, it was concluded that ROA, EPS and COVID-19 had no effect on the share prices of banking companies listed on the IDX Indonesia Stock Exchange. The Current Ratio has an influence on the share prices of banking companies listed on the IDX. The influence of the Current Ratio shows that the company is able to manage current debt with the current assets it owns even though Covid-19 is currently hitting Indonesia.
COVID-19 大流行于 2020 年袭击印尼,2020 年世界综合股票价格指数(IHSG)大幅下降。在 Covid-19 的信息传入印尼后,印尼的 IHSG 在 3 月份大幅下跌。股票是风险最高、风险最大的投资工具。股票价格是根据交易股票的供需协议形成的。股价显示发行人的业绩,股价变动与发行人的业绩相一致,发行人的股价往往会受到投资者的追捧而上涨。根据研究和讨论的结果,得出的结论是投资回报率、每股收益和 COVID-19 对在 IDX 印尼证券交易所上市的银行公司的股价没有影响。流动比率对在 IDX 上市的银行公司的股价有影响。流动比率的影响表明,即使 Covid-19 目前正在印尼肆虐,该公司仍能利用其拥有的流动资产管理流动负债。
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引用次数: 0
Pengaruh Penggunaan Layanan Financial Technology Terhadap Keberlangsungan Usaha Pelaku UMKM: Studi Kasus UMKM Kecamatan Medan Marelan 使用金融技术服务对中小微企业行为者业务可持续性的影响:棉兰马雷兰区中小微企业案例研究
Pub Date : 2024-06-01 DOI: 10.47467/alkharaj.v6i6.2711
Sharzia Adewirza, Isra Hayati
This research aims to determine the influence of the use of financial technology services on the business sustainability of MSMEs (Case Study of MSMEs in Medan Marelan District) both partially and simultaneously. This research approach is associative. The sample in this research was 30 Micro, Small and Medium Enterprises (MSMEs) in Medan Marelan District that use Financial Technology in the form of QRIS (Quick Response Code Indonesian Standard). QRIS (Quick Response Code Indonesian Standard) is available on the Dana, OVO, Shopee Pay, GoPay, mobile banking and other applications. Data collection techniques in research use observation, documentation and questionnaire techniques. The data analysis technique in this research uses a Simple Linear Analysis Test, Hypothesis Test (t Test). The research results show that partially the financial technology variable has a significant effect on the sustainability of Medan Marelan District MSMEs, as indicated by the t-test results being greater than t table (14,214>2,048) with a significant number of 0.01<0.05. The magnitude of the influence of 87.8% is shown through the R-Square calculation. Shows that the use of Financial Technology Services affects the sustainability of MSMEs by 87.8%.
本研究旨在确定金融技术服务的使用对中小微企业业务可持续性的影响(棉兰马雷兰区中小微企业案例研究),包括部分影响和同时影响。本研究采用联想法。本研究的样本是棉兰马雷兰区 30 家使用 QRIS(印尼标准快速反应代码)形式金融技术的中小微企业。QRIS(印尼标准快速反应代码)可在 Dana、OVO、Shopee Pay、GoPay、手机银行和其他应用程序上使用。研究中的数据收集技术采用观察、记录和问卷调查技术。本研究的数据分析技术使用了简单线性分析测试、假设检验(t 检验)。研究结果表明,部分金融技术变量对棉兰马雷兰区中小微企业的可持续性有显著影响,t 检验结果大于 t 表(14,214>2,048),显著数为 0.01<0.05。通过 R 方差计算,影响程度为 87.8%。表明金融科技服务的使用对中小微企业的可持续性影响达 87.8%。
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引用次数: 0
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Al-Kharaj: Jurnal Ekonomi, Keuangan &amp; Bisnis Syariah
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