Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1260
Muhammad Shofwan Mawally Nafis Badri, Abdullah Mu’in, Aniz Zohriah
Promotion and communication are the keys to the success of marketing, including educational services marketing. Marketing communication is an integral part of communication and is also an integral part of marketing. To discuss this, a literature review method is used, and data is collected through online sources, including books and articles in scholarly journals. Meanwhile, for analysis, content analysis is employed as a technique. The result is that marketing communication in educational services is a two-way exchange of information between the parties involved in marketing activities within the school with the goal of enhancing the customers' perception of the educational product. To ensure its sustainability, educational institutions must be more creative in packaging promotions or educational service communication tailored to the challenges of the current era.
{"title":"Strategi Promosi dan Komunikasi Jasa Pendidikan","authors":"Muhammad Shofwan Mawally Nafis Badri, Abdullah Mu’in, Aniz Zohriah","doi":"10.47467/alkharaj.v6i6.1260","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1260","url":null,"abstract":"Promotion and communication are the keys to the success of marketing, including educational services marketing. Marketing communication is an integral part of communication and is also an integral part of marketing. To discuss this, a literature review method is used, and data is collected through online sources, including books and articles in scholarly journals. Meanwhile, for analysis, content analysis is employed as a technique. The result is that marketing communication in educational services is a two-way exchange of information between the parties involved in marketing activities within the school with the goal of enhancing the customers' perception of the educational product. To ensure its sustainability, educational institutions must be more creative in packaging promotions or educational service communication tailored to the challenges of the current era.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"85 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141231000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2241
Lilis Susanti, Grandis Imama Hendra
This study aims to identify how Transparency and Service Quality influence Muzakki's decisions to pay Zakat at Baznas Kabupaten Kepulauan Meranti. Data in this study is processed using quantitative analysis through the partial least square (PLS) approach in the Structural Equation Model (SEM), utilizing the statistical software SmartPLS 3.0. The data collection instrument was a Likert scale questionnaire. The research sample was taken using non-probability sampling method, with purposive sampling technique, resulting in 150 respondents from Muzakki in Kabupaten Kepulauan Meranti.The results of this study indicate that the transparency towards Muzakki's decision to pay zakat on the path coefficients with the original sample value of 0.129 means it has a positive effect with the t-statistic value obtained of 1.278 with a p-values value of 0.202 which is greater than 0.05, thus having a non-significant effect. The service quality variable has a positive and significant effect on Muzakki's decision to pay Zakat at Baznas Kabupaten Kepulauan Meranti. The transparency and service quality variables together have a simultaneous influence on Muzakki's decision to pay Zakat by 47%, while the remaining 53% is explained by other external variables not investigated in this study.
本研究旨在确定 "透明度 "和 "服务质量 "如何影响美兰蒂省卡布劳安市（Baznas Kabupaten Kepulauan Meranti）的穆扎基（Muzakki）缴纳天课的决定。本研究使用 SmartPLS 3.0 统计软件，通过结构方程模型（SEM）中的偏最小二乘法（PLS）进行定量分析。数据收集工具为李克特量表问卷。研究结果表明，透明度对 Muzakki 决定支付天课的路径系数的原始样本值为 0.129，这意味着它具有正向影响，t 统计量值为 1.278，P 值为 0.202，大于 0.05，因此具有非显著影响。服务质量变量对 Baznas Kabupaten Kepulauan Meranti 的 Muzakki 缴纳天课的决定有显著的正向影响。透明度和服务质量变量对 Muzakki 支付天课的决定同时产生了 47% 的影响，而其余 53% 的影响则由本研究未调查的其他外部变量所解释。
{"title":"Pengaruh Transparansi dan Kualitas Pelayanan Terhadap Keputusan Muzakki Membayar Zakat di BAZNAS Kabupaten Kepualauan Meranti","authors":"Lilis Susanti, Grandis Imama Hendra","doi":"10.47467/alkharaj.v6i6.2241","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2241","url":null,"abstract":"This study aims to identify how Transparency and Service Quality influence Muzakki's decisions to pay Zakat at Baznas Kabupaten Kepulauan Meranti. Data in this study is processed using quantitative analysis through the partial least square (PLS) approach in the Structural Equation Model (SEM), utilizing the statistical software SmartPLS 3.0. The data collection instrument was a Likert scale questionnaire. The research sample was taken using non-probability sampling method, with purposive sampling technique, resulting in 150 respondents from Muzakki in Kabupaten Kepulauan Meranti.The results of this study indicate that the transparency towards Muzakki's decision to pay zakat on the path coefficients with the original sample value of 0.129 means it has a positive effect with the t-statistic value obtained of 1.278 with a p-values value of 0.202 which is greater than 0.05, thus having a non-significant effect. The service quality variable has a positive and significant effect on Muzakki's decision to pay Zakat at Baznas Kabupaten Kepulauan Meranti. The transparency and service quality variables together have a simultaneous influence on Muzakki's decision to pay Zakat by 47%, while the remaining 53% is explained by other external variables not investigated in this study.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"9 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141229934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2658
Aka Arinda, Firdaus Sustanto, Wisdanto Mas Soeroto
Pertashop (Pertamina Shop) is a certain-scale outlet of Pertamina prepared to serve the needs of consumers for fuel, non-subsidized LPG, and other Pertamina retail products, with a focus on serving in areas that require Pertamina retail product services. Pertashop 3P.16102 is one of the Pertashops owned and managed by PT. Sri Rejeki Makmur Sentosa under the Dealer Owned Dealer Operated (DoDo) scheme. This Pertashop is located at Jl. Raya Kencana No.31, Tanah Sareal District, Bogor City, West Java. This Pertashop has been operating since January 2021 with current average fuel sales reaching 1,400 liters per day. One of the issues faced by this Pertashop is frequent operational closures due to running out of fuel stock. This occurrence is influenced by the limited storage tanks and the mismatch between delivery schedules and fuel receipt from Pertamina. The solution proposed by the company is to add 1 (one) modular unit with an upperground tank capacity of 3,000 liters. The purpose of this study is to determine and assess the feasibility of investing in the addition of a modular unit at Pertashop 3P.16102 quantitatively and qualitatively from an economic and technical aspect. The parameters used to review the investment are market potential calculation, Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Profitability Index (PI). These parameters will be considerations for management to assess the feasibility of this investment. From the analysis conducted, it was found that the market potential calculation was 5,676 liters per day, NPV was Rp 234,652,260.00, IRR was 43%, PP was 2 years, and PI was 1.7. Considering the market potential, NPV, IRR, PP, and PI, this project is economically feasible.
{"title":"Analisa Kelayakan Investasi Penambahan Modular pada Pertashop 3P.16102 Di Tanah Sareal Kota Bogor","authors":"Aka Arinda, Firdaus Sustanto, Wisdanto Mas Soeroto","doi":"10.47467/alkharaj.v6i6.2658","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2658","url":null,"abstract":"Pertashop (Pertamina Shop) is a certain-scale outlet of Pertamina prepared to serve the needs of consumers for fuel, non-subsidized LPG, and other Pertamina retail products, with a focus on serving in areas that require Pertamina retail product services. Pertashop 3P.16102 is one of the Pertashops owned and managed by PT. Sri Rejeki Makmur Sentosa under the Dealer Owned Dealer Operated (DoDo) scheme. This Pertashop is located at Jl. Raya Kencana No.31, Tanah Sareal District, Bogor City, West Java. This Pertashop has been operating since January 2021 with current average fuel sales reaching 1,400 liters per day. One of the issues faced by this Pertashop is frequent operational closures due to running out of fuel stock. This occurrence is influenced by the limited storage tanks and the mismatch between delivery schedules and fuel receipt from Pertamina. The solution proposed by the company is to add 1 (one) modular unit with an upperground tank capacity of 3,000 liters. The purpose of this study is to determine and assess the feasibility of investing in the addition of a modular unit at Pertashop 3P.16102 quantitatively and qualitatively from an economic and technical aspect. The parameters used to review the investment are market potential calculation, Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Profitability Index (PI). These parameters will be considerations for management to assess the feasibility of this investment. From the analysis conducted, it was found that the market potential calculation was 5,676 liters per day, NPV was Rp 234,652,260.00, IRR was 43%, PP was 2 years, and PI was 1.7. Considering the market potential, NPV, IRR, PP, and PI, this project is economically feasible.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"6 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141235468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1884
Sosiawan Aji Prasetya, Istiatin, Ratna Damayanti
The objective of this investigation is to determine how return on equity, return on assets, and earnings per share affect the stock prices of banking companies that are listed on the Indonesia Stock Exchange (2020-2022). The population considered in the study was 47 banking companies listed on the Indonesia Stock Exchange in 2020-2022. The sample methodology employs the purposive sampling method with certain criteria. The survey included 21 banking companies. This research data uses secondary data on financial statements of banking companies. The data was analyzed using SPSS version 25's multiple linear regression. The sample is subjected to multiple linear regression analysis, a traditional assumption test. To test variables, model feasibility tests, hypothesis testing, and determination coefficient tests are employed. The research results show that equity repatriation has a significant positive impact on stock prices, asset repatriation has a significant positive impact on stock prices, and earnings per share have a significant positive impact on stock prices. The result of the decision test gives an adjusted R2 value of 0.551 or 55.1%, indicating thatistock price of banking companies is affected by the variables "return on equity", "reorganization of assets" and "earnings per share", while the remaining variables are affected by Influence. 44.9% are affected by other variables
{"title":"Pengaruh Return on Equityi (ROE), Return on Asset (ROA), Earning periShare (EPS) terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia (2020 – 2022)","authors":"Sosiawan Aji Prasetya, Istiatin, Ratna Damayanti","doi":"10.47467/alkharaj.v6i6.1884","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1884","url":null,"abstract":"The objective of this investigation is to determine how return on equity, return on assets, and earnings per share affect the stock prices of banking companies that are listed on the Indonesia Stock Exchange (2020-2022). The population considered in the study was 47 banking companies listed on the Indonesia Stock Exchange in 2020-2022. The sample methodology employs the purposive sampling method with certain criteria. The survey included 21 banking companies. This research data uses secondary data on financial statements of banking companies. The data was analyzed using SPSS version 25's multiple linear regression. The sample is subjected to multiple linear regression analysis, a traditional assumption test. To test variables, model feasibility tests, hypothesis testing, and determination coefficient tests are employed. The research results show that equity repatriation has a significant positive impact on stock prices, asset repatriation has a significant positive impact on stock prices, and earnings per share have a significant positive impact on stock prices. The result of the decision test gives an adjusted R2 value of 0.551 or 55.1%, indicating thatistock price of banking companies is affected by the variables \"return on equity\", \"reorganization of assets\" and \"earnings per share\", while the remaining variables are affected by Influence. 44.9% are affected by other variables","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141231984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1812
Ramadon Pratama, Shelfi Malinda, Agung Putra Raneo
This research aims to determine and analyze the influence of CAR, NPL, BOPO, NIM, and LDR on Return On Assets (ROA) of Conventional Banks. The sample for this research is 25 conventional banks. This research uses secondary data in the form of financial ratio data originating from the annual financial reports of Conventional Banks listed on the Indonesia Stock Exchange for 2017-2021. The data analysis technique used is Multiple Linear Regression analysis. Hypothesis testing results show that the Capital Adequacy Ratio, Non-Performing Loan and Loan to Deposit Ratio variables have a negative effect on Return On Assets. Meanwhile, Operational Costs, Operational Income and Net Interest Margin have a positive effect on Return On Assets.
{"title":"Determinan Faktor Profitabilitas SUB Sektor Perbankan Konvensional yang Terdaftar di Bursa Efek Indonesia","authors":"Ramadon Pratama, Shelfi Malinda, Agung Putra Raneo","doi":"10.47467/alkharaj.v6i6.1812","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1812","url":null,"abstract":"This research aims to determine and analyze the influence of CAR, NPL, BOPO, NIM, and LDR on Return On Assets (ROA) of Conventional Banks. The sample for this research is 25 conventional banks. This research uses secondary data in the form of financial ratio data originating from the annual financial reports of Conventional Banks listed on the Indonesia Stock Exchange for 2017-2021. The data analysis technique used is Multiple Linear Regression analysis. Hypothesis testing results show that the Capital Adequacy Ratio, Non-Performing Loan and Loan to Deposit Ratio variables have a negative effect on Return On Assets. Meanwhile, Operational Costs, Operational Income and Net Interest Margin have a positive effect on Return On Assets.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"29 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141274350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2160
Khairon Nur, Annisa Laleno, Mahdalena Fachrudin
This research aims to determine the calculation of the selling price of drinking water at the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City. The data sources used in this research are primary data obtained directly from the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City and secondary data in the form of time series performance report data over a three year period, namely from 2020 to 2022. This research uses observation, interview and documentation methods by looking at company performance report documents. The data analysis technique used in this research is quantitative descriptive analysis, namely calculating the cost of production using the Full Costing method and selling price calculations using the Cost Plus Pricing method. The results of this research show that the calculation of the cost of production using the full costing method is fast and accurate as a basis for determining the selling price for each cubic meter of water produced at the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City. This research shows that the selling price of water from 2020 to 2022 is above the cost price, which indicates that the company is making a profit.
本研究旨在确定戈伦塔洛市 Muara Tirta 饮用水区域公共公司 (PERUMDA) 饮用水销售价格的计算方法。本研究使用的数据来源是直接从哥伦塔罗市 Muara Tirta 饮用水区域公共公司（PERUMDA）获得的原始数据，以及以时间序列形式获得的二级数据，即 2020 年至 2022 年三年期间的业绩报告数据。本研究采用观察、访谈和记录的方法，查看公司业绩报告文件。本研究使用的数据分析技术是定量描述性分析，即使用完全成本法计算生产成本，使用成本加成定价法计算销售价格。研究结果表明，使用全成本计算法计算生产成本，作为确定戈伦塔洛市 Muara Tirta 饮用水区域公共公司（PERUMDA）生产的每立方米水的销售价格的依据，既快速又准确。该研究表明，2020 年至 2022 年的水销售价格高于成本价格，这表明该公司正在盈利。
{"title":"Analisis Harga Pokok Produksi Sebagai Dasar Penentuan Harga Jual Air Minum pada Perusahaan Umum Daerah (PERUMDA) Air Minum Muara Tirta Kota Gorontalo","authors":"Khairon Nur, Annisa Laleno, Mahdalena Fachrudin","doi":"10.47467/alkharaj.v6i6.2160","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2160","url":null,"abstract":"This research aims to determine the calculation of the selling price of drinking water at the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City. The data sources used in this research are primary data obtained directly from the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City and secondary data in the form of time series performance report data over a three year period, namely from 2020 to 2022. This research uses observation, interview and documentation methods by looking at company performance report documents. The data analysis technique used in this research is quantitative descriptive analysis, namely calculating the cost of production using the Full Costing method and selling price calculations using the Cost Plus Pricing method. The results of this research show that the calculation of the cost of production using the full costing method is fast and accurate as a basis for determining the selling price for each cubic meter of water produced at the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City. This research shows that the selling price of water from 2020 to 2022 is above the cost price, which indicates that the company is making a profit.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"45 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141280428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2079
Bernadeth Gabriella Putri Hardianti, Siti Ning Farida
This study aims to determine and analyze the effect of Electronic Word of Mouth, Product Quality, and Satisfaction on Repurchase Intention. This research uses a quantitative approach with an associative research type. The population in this research is Somethinc product customers in Surabaya City. The sample used in this study were 100 respondents, taken using purposive sampling technique with the criteria of Surabaya City residents who are at least 17 years old and have made purchases and have used Somethinc products at least twice. Data analysis techniques in this research consist of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests, which are analyzed using the SPSS 26 data processing program. The results of this study indicate that the variables of Electronic Word of Mouth, Product Quality, and Satisfaction simultaneously have a significant effect on Repurchase Intention. Electronic Word of Mouth, Product Quality, and Satisfaction variables partially also have a significant effect on Repurchase Intention.
{"title":"Pengaruh Electronic Word of Mouth, Kualitas Produk, dan Kepuasan terhadap Repurchase Intention pada Produk Somethinc: Studi pada Masyarakat Kota Surabaya","authors":"Bernadeth Gabriella Putri Hardianti, Siti Ning Farida","doi":"10.47467/alkharaj.v6i6.2079","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2079","url":null,"abstract":"This study aims to determine and analyze the effect of Electronic Word of Mouth, Product Quality, and Satisfaction on Repurchase Intention. This research uses a quantitative approach with an associative research type. The population in this research is Somethinc product customers in Surabaya City. The sample used in this study were 100 respondents, taken using purposive sampling technique with the criteria of Surabaya City residents who are at least 17 years old and have made purchases and have used Somethinc products at least twice. Data analysis techniques in this research consist of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests, which are analyzed using the SPSS 26 data processing program. The results of this study indicate that the variables of Electronic Word of Mouth, Product Quality, and Satisfaction simultaneously have a significant effect on Repurchase Intention. Electronic Word of Mouth, Product Quality, and Satisfaction variables partially also have a significant effect on Repurchase Intention.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"133 33","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141281863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1817
Rohma Kusuma Zulianti, Jojok Dwiridotjahjono
The aim of this research is to determine and assess the influence of brand awareness, brand image and brand trust on brand loyalty among cosmetics buyers in Surabaya. This research focuses on people who buy cosmetic goods in Surabaya. The sample size was 100 participants, taken using purposive and cluster sampling procedures. This research data was analyzed using the "multiple regression" technique from SPSS 27. The results of the analysis show that: 1. Brand awareness, brand image and brand trust have a big influence on brand loyalty among Surabaya cosmetic buyers; we find that both have a strong influence on loyalty. Among cosmetic buyers in Surabaya, 3. The brand image of cosmetic buyers in Surabaya has a certain influence on brand loyalty. 4. To some extent, brand trust has a major impact on the brand. Loyalty of Makeup Cosmetics Buyers in Surabaya.
{"title":"Pengaruh Brand Awarness, Brand Image, dan Brand Trust terhadap Brand Loyalty pada Pelanggan Produk Kosmetik Make Over di Kota Surabaya","authors":"Rohma Kusuma Zulianti, Jojok Dwiridotjahjono","doi":"10.47467/alkharaj.v6i6.1817","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1817","url":null,"abstract":"The aim of this research is to determine and assess the influence of brand awareness, brand image and brand trust on brand loyalty among cosmetics buyers in Surabaya. This research focuses on people who buy cosmetic goods in Surabaya. The sample size was 100 participants, taken using purposive and cluster sampling procedures. This research data was analyzed using the \"multiple regression\" technique from SPSS 27. The results of the analysis show that: 1. Brand awareness, brand image and brand trust have a big influence on brand loyalty among Surabaya cosmetic buyers; we find that both have a strong influence on loyalty. Among cosmetic buyers in Surabaya, 3. The brand image of cosmetic buyers in Surabaya has a certain influence on brand loyalty. 4. To some extent, brand trust has a major impact on the brand. Loyalty of Makeup Cosmetics Buyers in Surabaya.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"17 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141281346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1541
Aisyah Nur Rahmadina, Irmayanti Hasan
The purpose of this study is to determine the effect of e-service quality and e-trust on e-loyalty through e-satisfaction as an intervening variable for BSI customers in Malang City who use BSI Mobile. This research uses a quantitative approach with explanatory research methods. The location of this research is in Malang City. The sample used was 175 respondents. Data collection techniques are questionnaires and literature studies. Data analysis techniques using smartPLS software with Partial Least Square (PLS) techniques. From the results of this study shows that e-service quality has no effect on e-loyalty. E-trust has no effect on e-loyalty. E-satisfaction affects e-loyalty. E-service quality affects e-loyalty through e-satisfaction as an intervening variable and e-trust affects e-loyalty through e-satisfaction as an intervening variable.
{"title":"Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty Melalui E-Satisfaction Sebagai Variabel Intervening: Studi pada Pengguna BSI Mobile PT. BSI di Kota Malang","authors":"Aisyah Nur Rahmadina, Irmayanti Hasan","doi":"10.47467/alkharaj.v6i6.1541","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1541","url":null,"abstract":"The purpose of this study is to determine the effect of e-service quality and e-trust on e-loyalty through e-satisfaction as an intervening variable for BSI customers in Malang City who use BSI Mobile. This research uses a quantitative approach with explanatory research methods. The location of this research is in Malang City. The sample used was 175 respondents. Data collection techniques are questionnaires and literature studies. Data analysis techniques using smartPLS software with Partial Least Square (PLS) techniques. From the results of this study shows that e-service quality has no effect on e-loyalty. E-trust has no effect on e-loyalty. E-satisfaction affects e-loyalty. E-service quality affects e-loyalty through e-satisfaction as an intervening variable and e-trust affects e-loyalty through e-satisfaction as an intervening variable.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"37 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141274439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2108
Sheila Sabina Adelia Rizka, Siti Ning Farida
The purpose of this research is to analyze and determine the effect of customer experience, trust, and customer satisfaction on repurchase intention on train passengers who use the Access by KAI application at Gubeng Station Surabaya. In the research method used, namely this quantitative method with an associative approach. The sample used in this study amounted to 100 respondents. In this study, the sampling technique used was purposive sampling with the criteria that train passengers at Gubeng Station Surabaya, are at least 17 years old, and have used or are using the Access by KAI application in purchasing train tickets at least 1 transaction. The data analysis technique in this study uses validity test, reliability test, classical assumption test, multiple liner regression test, determination coefficient test and hypothesis testing using IBM SPSS Statistic 25 application. The results in this study show that simultaneously customer experience, trust and customer satisfaction have a positive and significant influence on repurchase intention. The customer experience variable partially has a positive and significant effect on the repurchase intention variable, the trust variable has a positive and significant effect partially on repurchase intention, and partially customer satisfaction has a positive and significant effect on the repurchase intention of ordering train tickets in the Access by KAI application.
本研究旨在分析和确定客户体验、信任度和客户满意度对在泗水古蚌站使用 KAI Access 应用程序的火车乘客的再购买意愿的影响。本研究采用的研究方法是联想定量法。 本研究使用的样本为 100 名受访者。本研究使用的抽样技术是目的性抽样，标准是泗水古蚌站的火车乘客至少年满 17 周岁，至少使用过一次或正在使用 Access by KAI 应用程序购买火车票。本研究的数据分析技术包括有效性检验、可靠性检验、经典假设检验、多元回归检验、决定系数检验以及使用 IBM SPSS Statistic 25 应用程序进行假设检验。研究结果表明，客户体验、信任度和客户满意度同时对再购买意愿产生了积极而显著的影响。客户体验变量对再购买意愿变量有部分正向显著影响，信任变量对再购买意愿有部分正向显著影响，客户满意度对通过 KAI 应用程序订购火车票的再购买意愿有部分正向显著影响。
{"title":"Pengaruh Customer Experience, Trust, dan Customer Satisfaction Terhadap Repurchase Intention pada Pemesanan Tiket di Aplikasi Access by KAI: Studi pada Penumpang Kereta Api di Stasiun Gubeng Surabaya","authors":"Sheila Sabina Adelia Rizka, Siti Ning Farida","doi":"10.47467/alkharaj.v6i6.2108","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2108","url":null,"abstract":"The purpose of this research is to analyze and determine the effect of customer experience, trust, and customer satisfaction on repurchase intention on train passengers who use the Access by KAI application at Gubeng Station Surabaya. In the research method used, namely this quantitative method with an associative approach. The sample used in this study amounted to 100 respondents. In this study, the sampling technique used was purposive sampling with the criteria that train passengers at Gubeng Station Surabaya, are at least 17 years old, and have used or are using the Access by KAI application in purchasing train tickets at least 1 transaction. The data analysis technique in this study uses validity test, reliability test, classical assumption test, multiple liner regression test, determination coefficient test and hypothesis testing using IBM SPSS Statistic 25 application. The results in this study show that simultaneously customer experience, trust and customer satisfaction have a positive and significant influence on repurchase intention. The customer experience variable partially has a positive and significant effect on the repurchase intention variable, the trust variable has a positive and significant effect partially on repurchase intention, and partially customer satisfaction has a positive and significant effect on the repurchase intention of ordering train tickets in the Access by KAI application.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"58 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141277241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：