Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1506
Laisya Kezia Clarinta, R. Hidayat
In the digital era, online marketing plays a key role in achieving company targets. This research discusses online marketing strategies through E-Marketing with a campaign management approach supported by the presence of influencers. Using influencers, as experts in various fields, strengthens marketing messages by increasing credibility and appeal. This research focuses on evaluating the Mega Sale 11.11 campaign implemented by the Miniletics brand, with a special focus on the use of influencer marketing. The results of this research show that the targets set in the Mega Sale 11.11 campaign by utilizing influencer marketing still require improvement. Therefore, the aim of this research is to evaluate E-Marketing strategies by utilizing influencers on consumer purchasing decisions.
在数字时代，网络营销在实现公司目标方面发挥着关键作用。本研究讨论了通过电子营销的网络营销策略，以及以有影响力者的存在为支撑的活动管理方法。作为各领域的专家，使用有影响力的人可以提高可信度和吸引力，从而强化营销信息。本研究的重点是评估 Miniletics 品牌实施的 11.11 大型促销活动，尤其关注影响者营销的使用。研究结果表明，Mega Sale 11.11 活动利用影响者营销所设定的目标仍需改进。因此，本研究的目的是评估利用影响者对消费者购买决策进行影响的电子营销策略。
{"title":"Strategi E-Marketing dengan Pemanfaatan Influencer terhadap Keputusan Pembelian : Studi Kasus Brand Miniletics","authors":"Laisya Kezia Clarinta, R. Hidayat","doi":"10.47467/alkharaj.v6i6.1506","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1506","url":null,"abstract":"In the digital era, online marketing plays a key role in achieving company targets. This research discusses online marketing strategies through E-Marketing with a campaign management approach supported by the presence of influencers. Using influencers, as experts in various fields, strengthens marketing messages by increasing credibility and appeal. This research focuses on evaluating the Mega Sale 11.11 campaign implemented by the Miniletics brand, with a special focus on the use of influencer marketing. The results of this research show that the targets set in the Mega Sale 11.11 campaign by utilizing influencer marketing still require improvement. Therefore, the aim of this research is to evaluate E-Marketing strategies by utilizing influencers on consumer purchasing decisions.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2292
Dimas Sultoni, Yona Octiani Lestari
MSMEs are in a positive trend with their numbers continuing to increase every year. In determining the selling price of MSME products, they must manage and plan their finances efficiently. Q-Jho Chips MSMEs have never used cost volume profit analysis in planning their profits. CVP analysis will help Q-Jho Chips MSMEs to understand the relationship between production costs, production volume, selling price and profits generated. By understanding this relationship, Q-Jho Chips MSMEs can make smarter decisions regarding setting selling prices, optimal production volumes and cost control strategies. The research method used is a descriptive qualitative research method. The location of this research was carried out at the , Q-Jho Chips MSMEs . The data analysis method used in this research is descriptive with a case study approach. Furthermore, in 2024 Q-Jho Chips wants to increase profits by 5%, so a cost volume profit analysis is carried out. According to the calculations that have been made, it can be seen that the sales that must be made in 2024 are IDR 227,608,575 and generate a profit of IDR 96,442,521.
{"title":"Analisis Cost Volume Profit (CVP) Sebagai Alat Perencanaan Laba: Studi pada UMKM Keripik Q-Jho, Poncokusumo Malang","authors":"Dimas Sultoni, Yona Octiani Lestari","doi":"10.47467/alkharaj.v6i6.2292","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2292","url":null,"abstract":"MSMEs are in a positive trend with their numbers continuing to increase every year. In determining the selling price of MSME products, they must manage and plan their finances efficiently. Q-Jho Chips MSMEs have never used cost volume profit analysis in planning their profits. CVP analysis will help Q-Jho Chips MSMEs to understand the relationship between production costs, production volume, selling price and profits generated. By understanding this relationship, Q-Jho Chips MSMEs can make smarter decisions regarding setting selling prices, optimal production volumes and cost control strategies. The research method used is a descriptive qualitative research method. The location of this research was carried out at the , Q-Jho Chips MSMEs . The data analysis method used in this research is descriptive with a case study approach. Furthermore, in 2024 Q-Jho Chips wants to increase profits by 5%, so a cost volume profit analysis is carried out. According to the calculations that have been made, it can be seen that the sales that must be made in 2024 are IDR 227,608,575 and generate a profit of IDR 96,442,521.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"45 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141280554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1527
Agung Budiman, Irvan Widi Santoso, Agus Eko Sujianto
In today's increasingly advanced era, all human needs cannot be separated from technology. The development of technology in the financial sector, known as Financial Technology (Fintech), has made all entities, especially banking, including Islamic banks, use the role of fintech as an opportunity and strength in developing their business. The development and use of sharia banking technology has become a matter of debate because it is feared that it will not be in accordance with sharia economic views in its operations. The aim of this research is to find out the strengths and opportunities of the development of Financial Technology for Islamic banks based on an Islamic economic perspective. By using a qualitative approach in the form of literature study. Data collection in this research was by observation, reading and concluding existing data collected from various sources, journals, websites, articles. The results of this research show that the role of fintech development in the strengths and opportunities in Islamic banks has a positive impact regarding the strengths and opportunities that make Islamic banks able to compete with conventional banks in attracting customer attention. Apart from that, sharia banking continues to use Islamic teachings as a reference in carrying out all operational flows in sharia banking so that this does not deviate from the provisions of Islamic economics. There are several points in the main sources of Islamic law which make the existence of fintech in sharia banking permitted as long as it does not contain elements of elements that are forbidden in Islam.
{"title":"Studi Literatur: Peranan Perkembangan Fintech pada Kekuatan dan Peluang di Bank Syariah Berdasarkan Perspektif Ekonomi Islam","authors":"Agung Budiman, Irvan Widi Santoso, Agus Eko Sujianto","doi":"10.47467/alkharaj.v6i6.1527","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1527","url":null,"abstract":"In today's increasingly advanced era, all human needs cannot be separated from technology. The development of technology in the financial sector, known as Financial Technology (Fintech), has made all entities, especially banking, including Islamic banks, use the role of fintech as an opportunity and strength in developing their business. The development and use of sharia banking technology has become a matter of debate because it is feared that it will not be in accordance with sharia economic views in its operations. The aim of this research is to find out the strengths and opportunities of the development of Financial Technology for Islamic banks based on an Islamic economic perspective. By using a qualitative approach in the form of literature study. Data collection in this research was by observation, reading and concluding existing data collected from various sources, journals, websites, articles. The results of this research show that the role of fintech development in the strengths and opportunities in Islamic banks has a positive impact regarding the strengths and opportunities that make Islamic banks able to compete with conventional banks in attracting customer attention. Apart from that, sharia banking continues to use Islamic teachings as a reference in carrying out all operational flows in sharia banking so that this does not deviate from the provisions of Islamic economics. There are several points in the main sources of Islamic law which make the existence of fintech in sharia banking permitted as long as it does not contain elements of elements that are forbidden in Islam.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"55 46","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141274953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1727
Muhammad Teguh Himawan, Siti Ning, Farida
In the continually evolving digital era, social media plays a crucial role in influencing consumer behavior and decisions, particularly in the tourism sector. Blitar Park, as a recreational destination in Blitar, East Java, experiences significant impacts from the penetration of social media. With diverse facilities and activities, Blitar Park must leverage social media as an effective marketing tool to attract more visitors. Social media has become a vital source of information, and understanding how social media content influences visitor decisions is key. This research identifies effective types of social media content in capturing the attention and interest of the public to visit Blitar Park. The study employs a qualitative method with observations and literature reviews to delve into the meanings and characteristics of social media usage at Blitar Park. Insight analysis from social media platforms provides an overview of visitor responses to published content. The research findings indicate that Blitar Park has successfully utilized social media, but a decline in content publication consistency led to a performance decrease in certain months. Consistency in publication, diverse content types, and more active engagement with visitors are essential elements for enhancing the effectiveness of marketing through social media.
{"title":"Penggunaan Sosial Media Marketing Sebagai Upaya Meningkatkan Jumlah Pengunjung di Blitar Park","authors":"Muhammad Teguh Himawan, Siti Ning, Farida","doi":"10.47467/alkharaj.v6i6.1727","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1727","url":null,"abstract":"In the continually evolving digital era, social media plays a crucial role in influencing consumer behavior and decisions, particularly in the tourism sector. Blitar Park, as a recreational destination in Blitar, East Java, experiences significant impacts from the penetration of social media. With diverse facilities and activities, Blitar Park must leverage social media as an effective marketing tool to attract more visitors. Social media has become a vital source of information, and understanding how social media content influences visitor decisions is key. This research identifies effective types of social media content in capturing the attention and interest of the public to visit Blitar Park. The study employs a qualitative method with observations and literature reviews to delve into the meanings and characteristics of social media usage at Blitar Park. Insight analysis from social media platforms provides an overview of visitor responses to published content. The research findings indicate that Blitar Park has successfully utilized social media, but a decline in content publication consistency led to a performance decrease in certain months. Consistency in publication, diverse content types, and more active engagement with visitors are essential elements for enhancing the effectiveness of marketing through social media.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"36 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141277379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1850
Maylan Nur Arifin, Sri Hartono, Suparwi Pawenang
This research aims to determine (1) the influence of Lifestyle on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (2) the influence of Brand Image on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (3) the influence of Product Quality on decisions purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store. A quantitative descriptive design was used for this research. The population was taken from sales data for the last 3 months, with a sample size of 100 respondents. This research uses a purposive sampling technique. Data collection uses a questionnaire. The data analysis techniques used are statistical analysis, namely multiple linear regression test, F test, t test and coefficient of determination. The results show that Lifestyle has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Brand Image has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Product quality has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta
{"title":"Keputusan Pembelian Ditinjau dari Lifestyle, Brand Image dan Kualitas Produk Kosmetik Merk Emina di Cabang Distributor Sinar Kosmetik Surakarta","authors":"Maylan Nur Arifin, Sri Hartono, Suparwi Pawenang","doi":"10.47467/alkharaj.v6i6.1850","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1850","url":null,"abstract":"This research aims to determine (1) the influence of Lifestyle on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (2) the influence of Brand Image on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (3) the influence of Product Quality on decisions purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store. A quantitative descriptive design was used for this research. The population was taken from sales data for the last 3 months, with a sample size of 100 respondents. This research uses a purposive sampling technique. Data collection uses a questionnaire. The data analysis techniques used are statistical analysis, namely multiple linear regression test, F test, t test and coefficient of determination. The results show that Lifestyle has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Brand Image has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Product quality has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"24 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141278831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1652
Nanda Aisyah Rissema, Gregorius N.Masdjojo
The COVID-19 pandemic hit Indonesia in 2020, the world Composite Stock Price Index (IHSG) decreased drastically in 2020. Indonesia's IHSG fell significantly in March, after information about Covid-19 entered Indonesia. Shares are the highest risk and riskiest among investment instruments. Share prices are formed based on an agreement between demand and supply for traded shares. The share price shows the issuer's performance, share price movements are in line with the issuer's performance, and the issuer's share price tends to rise by investors. Based on the results of the research and discussion, it was concluded that ROA, EPS and COVID-19 had no effect on the share prices of banking companies listed on the IDX Indonesia Stock Exchange. The Current Ratio has an influence on the share prices of banking companies listed on the IDX. The influence of the Current Ratio shows that the company is able to manage current debt with the current assets it owns even though Covid-19 is currently hitting Indonesia.
{"title":"Pengaruh Profitabilitas, Likuiditas, Earning Per Share (EPS) dan Covid-19 (Sebagai Variabel Dummy) terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di BEI Tahun 2016-2022","authors":"Nanda Aisyah Rissema, Gregorius N.Masdjojo","doi":"10.47467/alkharaj.v6i6.1652","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1652","url":null,"abstract":"The COVID-19 pandemic hit Indonesia in 2020, the world Composite Stock Price Index (IHSG) decreased drastically in 2020. Indonesia's IHSG fell significantly in March, after information about Covid-19 entered Indonesia. Shares are the highest risk and riskiest among investment instruments. Share prices are formed based on an agreement between demand and supply for traded shares. The share price shows the issuer's performance, share price movements are in line with the issuer's performance, and the issuer's share price tends to rise by investors. Based on the results of the research and discussion, it was concluded that ROA, EPS and COVID-19 had no effect on the share prices of banking companies listed on the IDX Indonesia Stock Exchange. The Current Ratio has an influence on the share prices of banking companies listed on the IDX. The influence of the Current Ratio shows that the company is able to manage current debt with the current assets it owns even though Covid-19 is currently hitting Indonesia.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"10 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141233990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1820
Vania Regita Lailia, Acep Samsudin
This research aims to determine promotion strategies through the utilization of Instagram social media in increasing sales at Bitween Coffee Surabaya. This research uses descriptive qualitative research methods. The research was conducted at Bitween Coffee Surabaya. The subjects of this study include the owner, employees, and consumers of Bitween Coffee Surabaya. Data sources will be collected using data collection techniques such as interviews, observations, documentation, and triangulation. The collected data will then be analyzed using data reduction techniques, data presentation, and drawing conclusions. The results of this study reveal that Bitween Coffee Surabaya employs a promotion strategy based on the 4C concept, which includes Context, Communication, Collaboration, and Connection. Bitween Coffee Surabaya also makes various efforts to optimize its promotion strategy through Instagram social media. These efforts include creating an attractive Instagram profile, generating visually appealing content, utilizing Instagram stories and reels, using popular hashtags, actively engaging with customers, organizing contests, collaborating with influencers, monitoring content using analytics tools, and partnering with other businesses.
{"title":"Analisis Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram dalam Meningkatkan Penjualan pada Bitween Coffee Surabaya","authors":"Vania Regita Lailia, Acep Samsudin","doi":"10.47467/alkharaj.v6i6.1820","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1820","url":null,"abstract":"This research aims to determine promotion strategies through the utilization of Instagram social media in increasing sales at Bitween Coffee Surabaya. This research uses descriptive qualitative research methods. The research was conducted at Bitween Coffee Surabaya. The subjects of this study include the owner, employees, and consumers of Bitween Coffee Surabaya. Data sources will be collected using data collection techniques such as interviews, observations, documentation, and triangulation. The collected data will then be analyzed using data reduction techniques, data presentation, and drawing conclusions. The results of this study reveal that Bitween Coffee Surabaya employs a promotion strategy based on the 4C concept, which includes Context, Communication, Collaboration, and Connection. Bitween Coffee Surabaya also makes various efforts to optimize its promotion strategy through Instagram social media. These efforts include creating an attractive Instagram profile, generating visually appealing content, utilizing Instagram stories and reels, using popular hashtags, actively engaging with customers, organizing contests, collaborating with influencers, monitoring content using analytics tools, and partnering with other businesses.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"28 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141234708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1931
Margareta Dwi Saputri, Bambang Sudiyatno
The study tested the impact of profitability ratio, liquidity ratio and leverage ratio on financial distress in manufacturing companies listed on the Indonesian Stock Exchange. In this study samples were taken from manufacturing companies listed on the Indonesian Stock Exchange in the period 2020 – 2022 using purposive sampling method. Relationships or influences of variables are described using double regression analysis methods. The results of the research show that profitability has a positive and significant effect on financial distress. This suggests that when profitability increases, then financial distresses will also increase. The activity and size of the company have no significant influence on the financial distress. In this study the most dominant contributing variable is the activity measured by the total asset turnover.
{"title":"Faktor – Faktor yang Menentukan Financial Distress pada Perusahaan di Industri Manufaktur yang Terdaftar di BEI Tahun 2020 - 2022","authors":"Margareta Dwi Saputri, Bambang Sudiyatno","doi":"10.47467/alkharaj.v6i6.1931","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1931","url":null,"abstract":"The study tested the impact of profitability ratio, liquidity ratio and leverage ratio on financial distress in manufacturing companies listed on the Indonesian Stock Exchange. In this study samples were taken from manufacturing companies listed on the Indonesian Stock Exchange in the period 2020 – 2022 using purposive sampling method. Relationships or influences of variables are described using double regression analysis methods. The results of the research show that profitability has a positive and significant effect on financial distress. This suggests that when profitability increases, then financial distresses will also increase. The activity and size of the company have no significant influence on the financial distress. In this study the most dominant contributing variable is the activity measured by the total asset turnover.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"51 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141235753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1726
Dedi Abu Samsudin, Abdul Mu’in, Anis Zohriah
This research explores the role of Human Resources (HR) in education marketing in the Society 5.0 era, where HR has a crucial role in developing relevant and innovative marketing strategies. Using the qualitative research method of literature study, the research includes identifying key elements in the role of HR, determining scope boundaries, and selecting library sources through various trusted information sources. Analysis of findings was carried out using a thematic approach, organizing and analyzing findings from the literature to identify emerging patterns, trends and qualitative aspects. The research report compiles key concepts and a conceptual framework, detailing the role of HR in education marketing in the Society 5.0 era. It is hoped that this research will contribute to understanding the importance of human resources in the context of educational marketing which continues to develop.
{"title":"Pentingnya Sumber Daya Manusia (SDM) dalam Pemasaran Pendidikan di Era Society 5.0","authors":"Dedi Abu Samsudin, Abdul Mu’in, Anis Zohriah","doi":"10.47467/alkharaj.v6i6.1726","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1726","url":null,"abstract":"This research explores the role of Human Resources (HR) in education marketing in the Society 5.0 era, where HR has a crucial role in developing relevant and innovative marketing strategies. Using the qualitative research method of literature study, the research includes identifying key elements in the role of HR, determining scope boundaries, and selecting library sources through various trusted information sources. Analysis of findings was carried out using a thematic approach, organizing and analyzing findings from the literature to identify emerging patterns, trends and qualitative aspects. The research report compiles key concepts and a conceptual framework, detailing the role of HR in education marketing in the Society 5.0 era. It is hoped that this research will contribute to understanding the importance of human resources in the context of educational marketing which continues to develop.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141231687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2373
Moh. Huzaini, Ali Akbar Hidayat, Muhamad Baiul Hak
The research aims to identify factors that influence visitors' willingness to pay for conservation activities in the Benang Kelambu Waterfallforest area from an Islamic perspective. This type of research is associative research with a quantitative approach. The research location was carried out in the Rinjani forest area (RTK1) which contains the Benang Stokel waterfall and the Benang Kelambu waterfall, which are administratively included in Aik Berik Village, North Batukliang District, Central Lombok Regency, West Nusa Tenggara. The research sample was taken using Non-Probability Sampling, and respondents were selected using a purposive sampling technique with a sample size of 160 respondents. The variables used in the research are religiosity, age, gender, income, education level, awareness, perception, and willingness to pay. The results of this research show that partially the variables age, income, awareness of the importance of conservation, religiosity, and gender have a significant effect on willingness to pay, while the variables education and perception of the availability of facilities have an effect but are not significant. Meanwhile, simultaneously all variables have an influence and are significant on the amount of willingness to pay for conservation
{"title":"Kesediaan Membayar Pengunjung untuk Konservasi Kawasan Hutan Air Terjun Benang Kelambu Lombok Ditinjau dari Perspektif Islam","authors":"Moh. Huzaini, Ali Akbar Hidayat, Muhamad Baiul Hak","doi":"10.47467/alkharaj.v6i6.2373","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2373","url":null,"abstract":"The research aims to identify factors that influence visitors' willingness to pay for conservation activities in the Benang Kelambu Waterfallforest area from an Islamic perspective. This type of research is associative research with a quantitative approach. The research location was carried out in the Rinjani forest area (RTK1) which contains the Benang Stokel waterfall and the Benang Kelambu waterfall, which are administratively included in Aik Berik Village, North Batukliang District, Central Lombok Regency, West Nusa Tenggara. The research sample was taken using Non-Probability Sampling, and respondents were selected using a purposive sampling technique with a sample size of 160 respondents. The variables used in the research are religiosity, age, gender, income, education level, awareness, perception, and willingness to pay. The results of this research show that partially the variables age, income, awareness of the importance of conservation, religiosity, and gender have a significant effect on willingness to pay, while the variables education and perception of the availability of facilities have an effect but are not significant. Meanwhile, simultaneously all variables have an influence and are significant on the amount of willingness to pay for conservation","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"35 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141232883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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