Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1820
Vania Regita Lailia, Acep Samsudin
This research aims to determine promotion strategies through the utilization of Instagram social media in increasing sales at Bitween Coffee Surabaya. This research uses descriptive qualitative research methods. The research was conducted at Bitween Coffee Surabaya. The subjects of this study include the owner, employees, and consumers of Bitween Coffee Surabaya. Data sources will be collected using data collection techniques such as interviews, observations, documentation, and triangulation. The collected data will then be analyzed using data reduction techniques, data presentation, and drawing conclusions. The results of this study reveal that Bitween Coffee Surabaya employs a promotion strategy based on the 4C concept, which includes Context, Communication, Collaboration, and Connection. Bitween Coffee Surabaya also makes various efforts to optimize its promotion strategy through Instagram social media. These efforts include creating an attractive Instagram profile, generating visually appealing content, utilizing Instagram stories and reels, using popular hashtags, actively engaging with customers, organizing contests, collaborating with influencers, monitoring content using analytics tools, and partnering with other businesses.
{"title":"Analisis Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram dalam Meningkatkan Penjualan pada Bitween Coffee Surabaya","authors":"Vania Regita Lailia, Acep Samsudin","doi":"10.47467/alkharaj.v6i6.1820","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1820","url":null,"abstract":"This research aims to determine promotion strategies through the utilization of Instagram social media in increasing sales at Bitween Coffee Surabaya. This research uses descriptive qualitative research methods. The research was conducted at Bitween Coffee Surabaya. The subjects of this study include the owner, employees, and consumers of Bitween Coffee Surabaya. Data sources will be collected using data collection techniques such as interviews, observations, documentation, and triangulation. The collected data will then be analyzed using data reduction techniques, data presentation, and drawing conclusions. The results of this study reveal that Bitween Coffee Surabaya employs a promotion strategy based on the 4C concept, which includes Context, Communication, Collaboration, and Connection. Bitween Coffee Surabaya also makes various efforts to optimize its promotion strategy through Instagram social media. These efforts include creating an attractive Instagram profile, generating visually appealing content, utilizing Instagram stories and reels, using popular hashtags, actively engaging with customers, organizing contests, collaborating with influencers, monitoring content using analytics tools, and partnering with other businesses.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"28 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141234708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1931
Margareta Dwi Saputri, Bambang Sudiyatno
The study tested the impact of profitability ratio, liquidity ratio and leverage ratio on financial distress in manufacturing companies listed on the Indonesian Stock Exchange. In this study samples were taken from manufacturing companies listed on the Indonesian Stock Exchange in the period 2020 – 2022 using purposive sampling method. Relationships or influences of variables are described using double regression analysis methods. The results of the research show that profitability has a positive and significant effect on financial distress. This suggests that when profitability increases, then financial distresses will also increase. The activity and size of the company have no significant influence on the financial distress. In this study the most dominant contributing variable is the activity measured by the total asset turnover.
{"title":"Faktor – Faktor yang Menentukan Financial Distress pada Perusahaan di Industri Manufaktur yang Terdaftar di BEI Tahun 2020 - 2022","authors":"Margareta Dwi Saputri, Bambang Sudiyatno","doi":"10.47467/alkharaj.v6i6.1931","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1931","url":null,"abstract":"The study tested the impact of profitability ratio, liquidity ratio and leverage ratio on financial distress in manufacturing companies listed on the Indonesian Stock Exchange. In this study samples were taken from manufacturing companies listed on the Indonesian Stock Exchange in the period 2020 – 2022 using purposive sampling method. Relationships or influences of variables are described using double regression analysis methods. The results of the research show that profitability has a positive and significant effect on financial distress. This suggests that when profitability increases, then financial distresses will also increase. The activity and size of the company have no significant influence on the financial distress. In this study the most dominant contributing variable is the activity measured by the total asset turnover.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"51 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141235753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1541
Aisyah Nur Rahmadina, Irmayanti Hasan
The purpose of this study is to determine the effect of e-service quality and e-trust on e-loyalty through e-satisfaction as an intervening variable for BSI customers in Malang City who use BSI Mobile. This research uses a quantitative approach with explanatory research methods. The location of this research is in Malang City. The sample used was 175 respondents. Data collection techniques are questionnaires and literature studies. Data analysis techniques using smartPLS software with Partial Least Square (PLS) techniques. From the results of this study shows that e-service quality has no effect on e-loyalty. E-trust has no effect on e-loyalty. E-satisfaction affects e-loyalty. E-service quality affects e-loyalty through e-satisfaction as an intervening variable and e-trust affects e-loyalty through e-satisfaction as an intervening variable.
{"title":"Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty Melalui E-Satisfaction Sebagai Variabel Intervening: Studi pada Pengguna BSI Mobile PT. BSI di Kota Malang","authors":"Aisyah Nur Rahmadina, Irmayanti Hasan","doi":"10.47467/alkharaj.v6i6.1541","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1541","url":null,"abstract":"The purpose of this study is to determine the effect of e-service quality and e-trust on e-loyalty through e-satisfaction as an intervening variable for BSI customers in Malang City who use BSI Mobile. This research uses a quantitative approach with explanatory research methods. The location of this research is in Malang City. The sample used was 175 respondents. Data collection techniques are questionnaires and literature studies. Data analysis techniques using smartPLS software with Partial Least Square (PLS) techniques. From the results of this study shows that e-service quality has no effect on e-loyalty. E-trust has no effect on e-loyalty. E-satisfaction affects e-loyalty. E-service quality affects e-loyalty through e-satisfaction as an intervening variable and e-trust affects e-loyalty through e-satisfaction as an intervening variable.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"37 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141274439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1527
Agung Budiman, Irvan Widi Santoso, Agus Eko Sujianto
In today's increasingly advanced era, all human needs cannot be separated from technology. The development of technology in the financial sector, known as Financial Technology (Fintech), has made all entities, especially banking, including Islamic banks, use the role of fintech as an opportunity and strength in developing their business. The development and use of sharia banking technology has become a matter of debate because it is feared that it will not be in accordance with sharia economic views in its operations. The aim of this research is to find out the strengths and opportunities of the development of Financial Technology for Islamic banks based on an Islamic economic perspective. By using a qualitative approach in the form of literature study. Data collection in this research was by observation, reading and concluding existing data collected from various sources, journals, websites, articles. The results of this research show that the role of fintech development in the strengths and opportunities in Islamic banks has a positive impact regarding the strengths and opportunities that make Islamic banks able to compete with conventional banks in attracting customer attention. Apart from that, sharia banking continues to use Islamic teachings as a reference in carrying out all operational flows in sharia banking so that this does not deviate from the provisions of Islamic economics. There are several points in the main sources of Islamic law which make the existence of fintech in sharia banking permitted as long as it does not contain elements of elements that are forbidden in Islam.
{"title":"Studi Literatur: Peranan Perkembangan Fintech pada Kekuatan dan Peluang di Bank Syariah Berdasarkan Perspektif Ekonomi Islam","authors":"Agung Budiman, Irvan Widi Santoso, Agus Eko Sujianto","doi":"10.47467/alkharaj.v6i6.1527","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1527","url":null,"abstract":"In today's increasingly advanced era, all human needs cannot be separated from technology. The development of technology in the financial sector, known as Financial Technology (Fintech), has made all entities, especially banking, including Islamic banks, use the role of fintech as an opportunity and strength in developing their business. The development and use of sharia banking technology has become a matter of debate because it is feared that it will not be in accordance with sharia economic views in its operations. The aim of this research is to find out the strengths and opportunities of the development of Financial Technology for Islamic banks based on an Islamic economic perspective. By using a qualitative approach in the form of literature study. Data collection in this research was by observation, reading and concluding existing data collected from various sources, journals, websites, articles. The results of this research show that the role of fintech development in the strengths and opportunities in Islamic banks has a positive impact regarding the strengths and opportunities that make Islamic banks able to compete with conventional banks in attracting customer attention. Apart from that, sharia banking continues to use Islamic teachings as a reference in carrying out all operational flows in sharia banking so that this does not deviate from the provisions of Islamic economics. There are several points in the main sources of Islamic law which make the existence of fintech in sharia banking permitted as long as it does not contain elements of elements that are forbidden in Islam.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"55 46","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141274953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2292
Dimas Sultoni, Yona Octiani Lestari
MSMEs are in a positive trend with their numbers continuing to increase every year. In determining the selling price of MSME products, they must manage and plan their finances efficiently. Q-Jho Chips MSMEs have never used cost volume profit analysis in planning their profits. CVP analysis will help Q-Jho Chips MSMEs to understand the relationship between production costs, production volume, selling price and profits generated. By understanding this relationship, Q-Jho Chips MSMEs can make smarter decisions regarding setting selling prices, optimal production volumes and cost control strategies. The research method used is a descriptive qualitative research method. The location of this research was carried out at the , Q-Jho Chips MSMEs . The data analysis method used in this research is descriptive with a case study approach. Furthermore, in 2024 Q-Jho Chips wants to increase profits by 5%, so a cost volume profit analysis is carried out. According to the calculations that have been made, it can be seen that the sales that must be made in 2024 are IDR 227,608,575 and generate a profit of IDR 96,442,521.
{"title":"Analisis Cost Volume Profit (CVP) Sebagai Alat Perencanaan Laba: Studi pada UMKM Keripik Q-Jho, Poncokusumo Malang","authors":"Dimas Sultoni, Yona Octiani Lestari","doi":"10.47467/alkharaj.v6i6.2292","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2292","url":null,"abstract":"MSMEs are in a positive trend with their numbers continuing to increase every year. In determining the selling price of MSME products, they must manage and plan their finances efficiently. Q-Jho Chips MSMEs have never used cost volume profit analysis in planning their profits. CVP analysis will help Q-Jho Chips MSMEs to understand the relationship between production costs, production volume, selling price and profits generated. By understanding this relationship, Q-Jho Chips MSMEs can make smarter decisions regarding setting selling prices, optimal production volumes and cost control strategies. The research method used is a descriptive qualitative research method. The location of this research was carried out at the , Q-Jho Chips MSMEs . The data analysis method used in this research is descriptive with a case study approach. Furthermore, in 2024 Q-Jho Chips wants to increase profits by 5%, so a cost volume profit analysis is carried out. According to the calculations that have been made, it can be seen that the sales that must be made in 2024 are IDR 227,608,575 and generate a profit of IDR 96,442,521.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"45 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141280554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1727
Muhammad Teguh Himawan, Siti Ning, Farida
In the continually evolving digital era, social media plays a crucial role in influencing consumer behavior and decisions, particularly in the tourism sector. Blitar Park, as a recreational destination in Blitar, East Java, experiences significant impacts from the penetration of social media. With diverse facilities and activities, Blitar Park must leverage social media as an effective marketing tool to attract more visitors. Social media has become a vital source of information, and understanding how social media content influences visitor decisions is key. This research identifies effective types of social media content in capturing the attention and interest of the public to visit Blitar Park. The study employs a qualitative method with observations and literature reviews to delve into the meanings and characteristics of social media usage at Blitar Park. Insight analysis from social media platforms provides an overview of visitor responses to published content. The research findings indicate that Blitar Park has successfully utilized social media, but a decline in content publication consistency led to a performance decrease in certain months. Consistency in publication, diverse content types, and more active engagement with visitors are essential elements for enhancing the effectiveness of marketing through social media.
{"title":"Penggunaan Sosial Media Marketing Sebagai Upaya Meningkatkan Jumlah Pengunjung di Blitar Park","authors":"Muhammad Teguh Himawan, Siti Ning, Farida","doi":"10.47467/alkharaj.v6i6.1727","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1727","url":null,"abstract":"In the continually evolving digital era, social media plays a crucial role in influencing consumer behavior and decisions, particularly in the tourism sector. Blitar Park, as a recreational destination in Blitar, East Java, experiences significant impacts from the penetration of social media. With diverse facilities and activities, Blitar Park must leverage social media as an effective marketing tool to attract more visitors. Social media has become a vital source of information, and understanding how social media content influences visitor decisions is key. This research identifies effective types of social media content in capturing the attention and interest of the public to visit Blitar Park. The study employs a qualitative method with observations and literature reviews to delve into the meanings and characteristics of social media usage at Blitar Park. Insight analysis from social media platforms provides an overview of visitor responses to published content. The research findings indicate that Blitar Park has successfully utilized social media, but a decline in content publication consistency led to a performance decrease in certain months. Consistency in publication, diverse content types, and more active engagement with visitors are essential elements for enhancing the effectiveness of marketing through social media.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"36 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141277379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1506
Laisya Kezia Clarinta, R. Hidayat
In the digital era, online marketing plays a key role in achieving company targets. This research discusses online marketing strategies through E-Marketing with a campaign management approach supported by the presence of influencers. Using influencers, as experts in various fields, strengthens marketing messages by increasing credibility and appeal. This research focuses on evaluating the Mega Sale 11.11 campaign implemented by the Miniletics brand, with a special focus on the use of influencer marketing. The results of this research show that the targets set in the Mega Sale 11.11 campaign by utilizing influencer marketing still require improvement. Therefore, the aim of this research is to evaluate E-Marketing strategies by utilizing influencers on consumer purchasing decisions.
在数字时代，网络营销在实现公司目标方面发挥着关键作用。本研究讨论了通过电子营销的网络营销策略，以及以有影响力者的存在为支撑的活动管理方法。作为各领域的专家，使用有影响力的人可以提高可信度和吸引力，从而强化营销信息。本研究的重点是评估 Miniletics 品牌实施的 11.11 大型促销活动，尤其关注影响者营销的使用。研究结果表明，Mega Sale 11.11 活动利用影响者营销所设定的目标仍需改进。因此，本研究的目的是评估利用影响者对消费者购买决策进行影响的电子营销策略。
{"title":"Strategi E-Marketing dengan Pemanfaatan Influencer terhadap Keputusan Pembelian : Studi Kasus Brand Miniletics","authors":"Laisya Kezia Clarinta, R. Hidayat","doi":"10.47467/alkharaj.v6i6.1506","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1506","url":null,"abstract":"In the digital era, online marketing plays a key role in achieving company targets. This research discusses online marketing strategies through E-Marketing with a campaign management approach supported by the presence of influencers. Using influencers, as experts in various fields, strengthens marketing messages by increasing credibility and appeal. This research focuses on evaluating the Mega Sale 11.11 campaign implemented by the Miniletics brand, with a special focus on the use of influencer marketing. The results of this research show that the targets set in the Mega Sale 11.11 campaign by utilizing influencer marketing still require improvement. Therefore, the aim of this research is to evaluate E-Marketing strategies by utilizing influencers on consumer purchasing decisions.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2160
Khairon Nur, Annisa Laleno, Mahdalena Fachrudin
This research aims to determine the calculation of the selling price of drinking water at the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City. The data sources used in this research are primary data obtained directly from the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City and secondary data in the form of time series performance report data over a three year period, namely from 2020 to 2022. This research uses observation, interview and documentation methods by looking at company performance report documents. The data analysis technique used in this research is quantitative descriptive analysis, namely calculating the cost of production using the Full Costing method and selling price calculations using the Cost Plus Pricing method. The results of this research show that the calculation of the cost of production using the full costing method is fast and accurate as a basis for determining the selling price for each cubic meter of water produced at the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City. This research shows that the selling price of water from 2020 to 2022 is above the cost price, which indicates that the company is making a profit.
本研究旨在确定戈伦塔洛市 Muara Tirta 饮用水区域公共公司 (PERUMDA) 饮用水销售价格的计算方法。本研究使用的数据来源是直接从哥伦塔罗市 Muara Tirta 饮用水区域公共公司（PERUMDA）获得的原始数据，以及以时间序列形式获得的二级数据，即 2020 年至 2022 年三年期间的业绩报告数据。本研究采用观察、访谈和记录的方法，查看公司业绩报告文件。本研究使用的数据分析技术是定量描述性分析，即使用完全成本法计算生产成本，使用成本加成定价法计算销售价格。研究结果表明，使用全成本计算法计算生产成本，作为确定戈伦塔洛市 Muara Tirta 饮用水区域公共公司（PERUMDA）生产的每立方米水的销售价格的依据，既快速又准确。该研究表明，2020 年至 2022 年的水销售价格高于成本价格，这表明该公司正在盈利。
{"title":"Analisis Harga Pokok Produksi Sebagai Dasar Penentuan Harga Jual Air Minum pada Perusahaan Umum Daerah (PERUMDA) Air Minum Muara Tirta Kota Gorontalo","authors":"Khairon Nur, Annisa Laleno, Mahdalena Fachrudin","doi":"10.47467/alkharaj.v6i6.2160","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2160","url":null,"abstract":"This research aims to determine the calculation of the selling price of drinking water at the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City. The data sources used in this research are primary data obtained directly from the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City and secondary data in the form of time series performance report data over a three year period, namely from 2020 to 2022. This research uses observation, interview and documentation methods by looking at company performance report documents. The data analysis technique used in this research is quantitative descriptive analysis, namely calculating the cost of production using the Full Costing method and selling price calculations using the Cost Plus Pricing method. The results of this research show that the calculation of the cost of production using the full costing method is fast and accurate as a basis for determining the selling price for each cubic meter of water produced at the Regional Public Company (PERUMDA) Muara Tirta Drinking Water, Gorontalo City. This research shows that the selling price of water from 2020 to 2022 is above the cost price, which indicates that the company is making a profit.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"45 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141280428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.2108
Sheila Sabina Adelia Rizka, Siti Ning Farida
The purpose of this research is to analyze and determine the effect of customer experience, trust, and customer satisfaction on repurchase intention on train passengers who use the Access by KAI application at Gubeng Station Surabaya. In the research method used, namely this quantitative method with an associative approach. The sample used in this study amounted to 100 respondents. In this study, the sampling technique used was purposive sampling with the criteria that train passengers at Gubeng Station Surabaya, are at least 17 years old, and have used or are using the Access by KAI application in purchasing train tickets at least 1 transaction. The data analysis technique in this study uses validity test, reliability test, classical assumption test, multiple liner regression test, determination coefficient test and hypothesis testing using IBM SPSS Statistic 25 application. The results in this study show that simultaneously customer experience, trust and customer satisfaction have a positive and significant influence on repurchase intention. The customer experience variable partially has a positive and significant effect on the repurchase intention variable, the trust variable has a positive and significant effect partially on repurchase intention, and partially customer satisfaction has a positive and significant effect on the repurchase intention of ordering train tickets in the Access by KAI application.
本研究旨在分析和确定客户体验、信任度和客户满意度对在泗水古蚌站使用 KAI Access 应用程序的火车乘客的再购买意愿的影响。本研究采用的研究方法是联想定量法。 本研究使用的样本为 100 名受访者。本研究使用的抽样技术是目的性抽样，标准是泗水古蚌站的火车乘客至少年满 17 周岁，至少使用过一次或正在使用 Access by KAI 应用程序购买火车票。本研究的数据分析技术包括有效性检验、可靠性检验、经典假设检验、多元回归检验、决定系数检验以及使用 IBM SPSS Statistic 25 应用程序进行假设检验。研究结果表明，客户体验、信任度和客户满意度同时对再购买意愿产生了积极而显著的影响。客户体验变量对再购买意愿变量有部分正向显著影响，信任变量对再购买意愿有部分正向显著影响，客户满意度对通过 KAI 应用程序订购火车票的再购买意愿有部分正向显著影响。
{"title":"Pengaruh Customer Experience, Trust, dan Customer Satisfaction Terhadap Repurchase Intention pada Pemesanan Tiket di Aplikasi Access by KAI: Studi pada Penumpang Kereta Api di Stasiun Gubeng Surabaya","authors":"Sheila Sabina Adelia Rizka, Siti Ning Farida","doi":"10.47467/alkharaj.v6i6.2108","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.2108","url":null,"abstract":"The purpose of this research is to analyze and determine the effect of customer experience, trust, and customer satisfaction on repurchase intention on train passengers who use the Access by KAI application at Gubeng Station Surabaya. In the research method used, namely this quantitative method with an associative approach. The sample used in this study amounted to 100 respondents. In this study, the sampling technique used was purposive sampling with the criteria that train passengers at Gubeng Station Surabaya, are at least 17 years old, and have used or are using the Access by KAI application in purchasing train tickets at least 1 transaction. The data analysis technique in this study uses validity test, reliability test, classical assumption test, multiple liner regression test, determination coefficient test and hypothesis testing using IBM SPSS Statistic 25 application. The results in this study show that simultaneously customer experience, trust and customer satisfaction have a positive and significant influence on repurchase intention. The customer experience variable partially has a positive and significant effect on the repurchase intention variable, the trust variable has a positive and significant effect partially on repurchase intention, and partially customer satisfaction has a positive and significant effect on the repurchase intention of ordering train tickets in the Access by KAI application.","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"58 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141277241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/alkharaj.v6i6.1850
Maylan Nur Arifin, Sri Hartono, Suparwi Pawenang
This research aims to determine (1) the influence of Lifestyle on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (2) the influence of Brand Image on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (3) the influence of Product Quality on decisions purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store. A quantitative descriptive design was used for this research. The population was taken from sales data for the last 3 months, with a sample size of 100 respondents. This research uses a purposive sampling technique. Data collection uses a questionnaire. The data analysis techniques used are statistical analysis, namely multiple linear regression test, F test, t test and coefficient of determination. The results show that Lifestyle has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Brand Image has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Product quality has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta
{"title":"Keputusan Pembelian Ditinjau dari Lifestyle, Brand Image dan Kualitas Produk Kosmetik Merk Emina di Cabang Distributor Sinar Kosmetik Surakarta","authors":"Maylan Nur Arifin, Sri Hartono, Suparwi Pawenang","doi":"10.47467/alkharaj.v6i6.1850","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i6.1850","url":null,"abstract":"This research aims to determine (1) the influence of Lifestyle on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (2) the influence of Brand Image on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (3) the influence of Product Quality on decisions purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store. A quantitative descriptive design was used for this research. The population was taken from sales data for the last 3 months, with a sample size of 100 respondents. This research uses a purposive sampling technique. Data collection uses a questionnaire. The data analysis techniques used are statistical analysis, namely multiple linear regression test, F test, t test and coefficient of determination. The results show that Lifestyle has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Brand Image has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Product quality has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta","PeriodicalId":517158,"journal":{"name":"Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"24 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141278831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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