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Brand personality positioning of world heritage sites: A text mining approach 世界遗产地品牌个性定位:文本挖掘方法
IF 2.3 Q2 Social Sciences Pub Date : 2023-06-16 DOI: 10.54055/ejtr.v35i.2923
Mohamed Abdalla Elsayed Hassan, Konstantina Zerva, S. Aulet
World Heritage Sites (WHSs) are perceived as significant tourism brands. However, there is no in-depth analysis of the intangible meaning of World Heritage (WH) cultural attraction types from the visitor’s lens. This study employed text mining and a Brand Personality (BP) lexical approach using WH personality categories to identify types of cultural attractions with intangible meanings in WHSs located in seven countries in Asia and the Pacific and Europe. This enabled the WH personality category distribution for each type of WH cultural attraction found on TripAdvisor to be measured. Accordingly, 9,971 visitor-generated reviews were analyzed and fifteen WHS cultural attraction types in the seven countries identified. The relationships between WH personality categories, the seven countries and WH attraction types were analyzed, and attraction types clustered into four groups. Significant differences were found between Asia and the Pacific and Europe regarding WH personality category distribution.
世界遗产地被视为重要的旅游品牌。然而,并没有从游客的角度深入分析世界遗产文化景点类型的非物质意义。本研究采用文本挖掘和品牌个性(BP)词汇方法,使用WH个性类别来识别位于亚太和欧洲七个国家的WHS中具有无形意义的文化吸引力类型。这使得在TripAdvisor上发现的每种类型的WH文化景点的WH个性类别分布都可以被测量。因此,对9971条游客生成的评论进行了分析,并确定了七个国家的15种WHS文化景点类型。分析了世界卫生组织人格类别、七个国家和世界卫生组织吸引力类型之间的关系,并将吸引力类型分为四组。在WH人格类别分布方面,亚太地区和欧洲存在显著差异。
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引用次数: 1
Tourists’ psychological responses to terrorism: Framework analysis of fear-arousing walking interviews from the city centre of Munich, Germany 游客对恐怖主义的心理反应:对德国慕尼黑市中心令人恐惧的步行采访的框架分析
IF 2.3 Q2 Social Sciences Pub Date : 2023-06-16 DOI: 10.54055/ejtr.v35i.2765
T. Krajňák, Jiří Vágner, Jürgen Schmude
Even though research on tourists’ psychological responses to terrorism is substantial, it largely ignores on-site cognitive assessments and emotional responses. As a result, little is known about how location-related factors influence these responses. The present study intended to address these gaps in the context of urban tourism. Therefore, it aimed to evaluate on-site tourists’ psychological responses to terrorism in a city destination, while the emphasis was on identifying location-related factors that influence them. The study was based on framework analysis of fear-arousing walking interviews with foreign tourists (n = 24) in the city centre of Munich, Germany. Many participants self-reported the absence of fear of terrorism. However, all participants appraised terrorist attacks as possible within the city centre. The perceived probability varied among participants and visited sites. The differences can be explained by 12 identified location-related factors, of which the number of people and antiterrorism measures were key. Other factors, such as the way participants comprehended terrorism, also influenced their psychological responses to it. Theoretical and managerial implications are discussed.
尽管对游客对恐怖主义的心理反应的研究是大量的,但它在很大程度上忽略了现场的认知评估和情绪反应。因此,人们对位置相关因素如何影响这些反应知之甚少。本研究的目的是在城市旅游的背景下解决这些差距。因此,它旨在评估现场游客对城市目的地恐怖主义的心理反应,而重点是确定影响他们的与地点相关的因素。这项研究基于对德国慕尼黑市中心外国游客(n=24)进行的令人恐惧的步行采访的框架分析。许多参与者自我报告对恐怖主义没有恐惧。然而,所有与会者都认为在市中心发生恐怖袭击是可能的。参与者和访问地点的感知概率各不相同。这些差异可以用12个已确定的地点相关因素来解释,其中人员数量和反恐措施是关键。其他因素,如参与者对恐怖主义的理解方式,也影响了他们对恐怖主义的心理反应。
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引用次数: 1
Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality 整合营销传播对可持续性和生态知识的影响:酒店中的跨文化方法
IF 2.3 Q2 Social Sciences Pub Date : 2023-06-16 DOI: 10.54055/ejtr.v35i.3070
Mariia Bordian, I. Gil‐Saura, M. Šerić, Gloria Berenguer-Contrí
Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction and loyalty, both directly and indirectly, i.e., through the ecological knowledge of the guest. In addition, it attempts to analyse whether the sequence of modelled effects changes according to the country of origin, retaining two different nation/culture contexts: Spain and Ukraine. To test the hypotheses of the proposed theoretical model, the PLS- SEM technique was used based on 611 responses from consumers staying in hotels (254 in Ukraine and 357 in Spain). The results reveal IMC for sustainability exerts a positive impact on guest ecological knowledge, satisfaction, and loyalty. Finally, the country of origin of hotel guests and the cultural traits associated with it moderate the direct effects of IMC, ecological knowledge, and satisfaction on loyalty. These findings lead to important implications for the management of tourism companies.
可持续性挑战已被公认为营销和服务领域的研究重点。这项工作旨在观察可持续发展的综合营销传播(IMC)如何直接和间接地影响满意度和忠诚度,即通过客人的生态知识。此外,它还试图分析模拟效应的顺序是否根据原籍国而变化,保留了两个不同的国家/文化背景:西班牙和乌克兰。为了检验所提出的理论模型的假设,基于611名住在酒店的消费者的回复(乌克兰254人,西班牙357人),使用了PLS-SEM技术。结果表明,可持续性的IMC对客人的生态知识、满意度和忠诚度产生了积极影响。最后,酒店客人的原籍国及其相关的文化特征调节了IMC、生态知识和满意度对忠诚度的直接影响。这些发现对旅游公司的管理具有重要意义。
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引用次数: 0
Bridging service dominant logic and the concept of customer value through higher order indexes: Insights from hospitality experiences 通过高阶指数连接服务主导逻辑和客户价值概念:来自酒店体验的见解
IF 2.3 Q2 Social Sciences Pub Date : 2023-06-16 DOI: 10.54055/ejtr.v35i.3104
M. Gallarza, I. Gil‐Saura, Francisco Arteaga-Moreno
Service-dominant logic (SDL) and the concept of customer value (CCV) are both phenomenological approaches to value creation, deeply applied to tourism services. Conceptual and empirical models linking CCV value types (efficiency, excellence, status, esteem, play, aesthetics, ethics, escapism) and SDL actors (firm, employees, and customers) are tested (340 hotels’ guests). We build higher-order indexes with PLS to test interactivity and contextuality. Indexes of value proposition (firm), value offering (employees) and perceived-value-in-use (consumer) are combined into a reflective-formative-formative index (experiential co-created value). Results show balanced integration of the three actors, positive effect of travel frequency, negative of educational level, and non- significant for gender.
服务主导逻辑(SDL)和客户价值观(CCV)都是一种现象学的价值创造方法,在旅游服务中得到了深入的应用。测试了连接CCV价值类型(效率、卓越、地位、尊重、游戏、美学、道德、逃避现实)和SDL参与者(公司、员工和客户)的概念和经验模型(340家酒店的客人)。我们用PLS建立高阶指数来测试交互性和情境性。价值主张(企业)、价值提供(员工)和使用中的感知价值(消费者)的指数被组合成一个反映性的形成性指数(体验共同创造价值)。结果表明,三个因素的融合是平衡的,旅行频率的正向影响,教育水平的负向影响,性别的影响不显著。
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引用次数: 1
COVID-resistant domestic short-term rentals in Europe 欧洲国内抗疫短租
IF 2.3 Q2 Social Sciences Pub Date : 2023-06-16 DOI: 10.54055/ejtr.v35i.3166
C. Adamiak
During the COVID-19 pandemic, platform-mediated short-term rentals are believed to have performed better than traditional tourism accommodation due to tourist preferences and the possibility of evading some sanitary regulations. The paper investigates this difference in 31 European countries by combining conventional hotel statistics with novel data on short-stay accommodation (SSA) gathered by Eurostat from four major platforms mediating in home rentals. The first hypothesis that short-term rental accommodation lost fewer tourists during the pandemic than hotels is supported if domestic tourism is concerned. The second hypothesis that the loss of tourists in short-term rental accommodation was less dependent on the stringency of restrictions than in hotels is only confirmed for domestic tourism in small, primarily outbound tourism-generating countries. The study results shed light on the pandemic-induced travel substitution, discussion on the regulation of short-term rentals, and the utility of Eurostat SSA statistics as a new research data source.
在新冠肺炎大流行期间,由于游客的偏好和规避某些卫生规定的可能性,平台中介的短期租赁被认为比传统的旅游住宿表现更好。本文将传统的酒店统计数据与欧盟统计局从四个主要的房屋租赁中介平台收集的短期住宿(SSA)新数据相结合,调查了31个欧洲国家的这种差异。第一个假设是,如果考虑到国内旅游业,短期租赁住宿在疫情期间损失的游客比酒店少,这一假设得到了支持。第二种假设是,与酒店相比,短期租赁住宿中的游客流失对限制严格程度的依赖性较小,这一假设仅适用于以出境旅游为主的小国的国内旅游业。研究结果揭示了疫情引发的旅行替代、对短期租赁监管的讨论,以及欧盟统计局SSA统计数据作为新研究数据来源的效用。
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引用次数: 0
Inclusive tourism and children with a diagnosis of autism spectrum disorders: Systematic review of the literature 包容性旅游与诊断为自闭症谱系障碍的儿童:文献系统综述
IF 2.3 Q2 Social Sciences Pub Date : 2023-06-16 DOI: 10.54055/ejtr.v35i.2806
A. R. Conde, S. Caldeira, I. Rêgo, Tânia Botelho, O. Silva, Áurea Sousa Toledo de Sousa, P. Mota
The present work undertakes a systematic review of the literature and research on the subject, using the PRISMA- P guidelines. The research was carried out in five electronic databases. It was found that there are few publications on inclusive tourism aimed at families with children with diagnosis of autism spectrum disorders (n=11). Most of them are qualitative studies. They focus on the needs of families, from which they draw implications in terms of necessary practical responses. Except for a study on the airport context, there are no studies that seek to empirically validate responses or tourist products. The need for empirical validation of tourist offers that are truly inclusive and beneficial to the psychological well-being of families and children is discussed. Some important guidelines/evidence that must be met in inclusive tourism aimed at this population are highlighted.
本工作采用PRISMA-P指南对该主题的文献和研究进行了系统的回顾。这项研究是在五个电子数据库中进行的。研究发现,针对患有自闭症谱系障碍儿童的家庭(n=11),很少有关于包容性旅游的出版物。其中大多数是定性研究。它们侧重于家庭的需求,并从中得出必要的实际对策。除了一项关于机场背景的研究外,没有任何研究试图从经验上验证反应或旅游产品。讨论了对真正具有包容性并有利于家庭和儿童心理健康的旅游优惠进行实证验证的必要性。强调了针对这一人群的包容性旅游必须满足的一些重要准则/证据。
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引用次数: 0
Unique optimal solutions under circumstances of non-cooperative decentralization: Four Stackelberg game models applied to hotel- online travel agency channels 非合作去中心化条件下的独特最优解:四个Stackelberg博弈模型在酒店-在线旅行社渠道中的应用
IF 2.3 Q2 Social Sciences Pub Date : 2023-06-16 DOI: 10.54055/ejtr.v35i.3057
Chi-Jen Chen
The paper develops four Stackelberg game models to explore the hotels-online travel agencies relationships to demonstrate unique optimal solutions under circumstances of non-cooperative decentralization. The specific Stackelberg game models are divided elementally into leaders and followers according to the roles played; and, they may be further sub-divided according to the types of decision variables involving commission rates and room rates. Results show that two of the four Stackelberg models used to determine the optimal commission rates and room rates exist. In the first model, the online travel agency, acting as the leader, determines the commission rate; and, the hotel, acting as the follower, determines the room rate. A unique optimal commission rate and room rate is therefore evident. In the second model, the hotel acting as the leader determines the commission rate and the online travel agency acting as the follower determines the room rate. Optimal commission rate and room rate exist as well. This business model has yet to be explored in future research.
本文建立了四种Stackelberg博弈模型,探讨了酒店与在线旅行社在非合作去中心化情况下的唯一最优解。具体的Stackelberg博弈模型根据所扮演的角色基本分为领导者和追随者;并且,它们可以进一步细分,根据类型的决策变量,包括佣金率和房价。结果表明,用于确定最优佣金率和房价的四个Stackelberg模型中有两个存在。在第一种模式中,在线旅行社作为领导者,决定佣金率;而酒店作为跟随者,决定房价。因此,一个独特的最佳佣金率和房价是显而易见的。在第二个模型中,酒店作为领导者决定佣金率,在线旅行社作为追随者决定房价。最优佣金率和房价也存在。这种商业模式在未来的研究中还有待探索。
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引用次数: 1
Can five sun-and-sand Sardinian destinations host longer visits? 撒丁岛的五个阳光和沙滩目的地能接待更长时间的游客吗?
IF 2.3 Q2 Social Sciences Pub Date : 2023-06-16 DOI: 10.54055/ejtr.v35i.3088
Carla Massidda, Romano Piras
This work studies the determinants of the length of stay for different categories of tourists who visit five destinations in Southern Sardinia. For this purpose, primary data were collected during the summer season 2019. The full sample is analysed first, then the study proceeds with sub-samples comparing seniors with young, women with men, and Italians with foreigners. All estimates are performed using ordinary least squares and zero truncated negative binomial estimators. At the whole-sample level, the results align with the existing literature, with only a few exceptions regarding some destination-specific variables. At the sub-sample level, interesting differences emerge between groups. Therefore, the subsample analysis turns essential to get clearer insights on the determinants of the length of stay, which has important implications for tourism scholars, destination marketing organizations, and local development authorities.
这项工作研究了访问撒丁岛南部五个目的地的不同类别游客的停留时间的决定因素。为此,主要数据是在2019年夏季收集的。首先对整个样本进行分析,然后对老年人与年轻人、女性与男性、意大利人与外国人进行子样本比较。所有估计都是使用普通最小二乘法和零截断负二项估计量进行的。在整个样本水平上,结果与现有文献一致,只有少数例外,涉及一些特定目的地的变量。在子样本层面,各组之间出现了有趣的差异。因此,子样本分析对于更清楚地了解停留时间的决定因素至关重要,这对旅游学者、目的地营销组织和地方发展当局具有重要意义。
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引用次数: 0
Financial distress in the Austrian tourism industry: hotels and restaurants analysis 奥地利旅游业的财务困境:酒店和餐馆分析
IF 2.3 Q2 Social Sciences Pub Date : 2023-03-14 DOI: 10.54055/ejtr.v34i.2992
Mario Situm
Considering the limited number of studies on the early detection of crises and insolvencies in the tourism industry, there are several research gaps. Therefore, this study analyzes which financial and non-financial variables significantly influence the financial distress of the tourism businesses (hotels and restaurants) in Austria. The resource-based and network-based views were used as theoretical foundations to determine which variables influence the probability of financial distress, with a total of 776 observations from 2005 to 2015 inclusive. The results show that variables describing the endogenous unsystematic risk of tourism businesses (firm-specific level and destination level) make the greatest contribution to explaining financial distress, while exogenous unsystematic and exogenous systematic risk variables show little or no relevance.
考虑到关于旅游业危机和破产早期发现的研究数量有限,存在一些研究空白。因此,本研究分析了哪些财务和非财务变量对奥地利旅游企业(酒店和餐馆)的财务困境有显著影响。基于资源和基于网络的观点被用作理论基础,以确定哪些变量影响财务困境的概率,2005年至2015年共有776个观察结果。结果表明,描述旅游企业内生非系统性风险的变量(企业特定层面和目的地层面)对解释财务困境的贡献最大,而外生非系统性和外生系统性风险变量几乎没有相关性。
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引用次数: 1
Using travel blogs to explore the image of Romania as an emerging tourism destination 利用旅游博客探索罗马尼亚作为新兴旅游目的地的形象
IF 2.3 Q2 Social Sciences Pub Date : 2023-03-14 DOI: 10.54055/ejtr.v34i.2566
C. Lupu, A. Rodrigues, M. Gallarza
The general objective of this study is to explore and identify the perception about Romania as a tourist destination based on travellers’ blogs; we therefore aim to explore and identify the main elements of the image of Romania as a tourist destination based on these blogs. Data were collected manually during May 2021 using the search keywords “travel blogs” and “Romania” on the Google search engine (201 entries). Further, both a word frequency analysis (quantitative), and a content analysis (qualitative) were conducted to ascertain which places are most frequently mentioned in tourists’ travel posts, and the words most often used to describe their experience. The results shown that both destination-specific and primary image attributes are essential to understand visitors’ perceptions through travel blogs. Managerial and practical implications also emerge for tourism managers to improve the destination image of Romania.
本研究的总体目标是根据旅行者的博客,探索和确定罗马尼亚作为旅游目的地的看法;因此,我们的目的是基于这些博客来探索和确定罗马尼亚作为旅游目的地形象的主要元素。2021年5月,使用谷歌搜索引擎上的搜索关键词“旅游博客”和“罗马尼亚”手动收集数据(201个条目)。此外,还进行了词频分析(定量)和内容分析(定性),以确定哪些地方在游客的旅行帖子中最常被提及,以及哪些词最常被用来描述他们的经历。研究结果表明,特定目的地和主要图像属性对于理解游客通过旅游博客的感知至关重要。旅游业管理者改善罗马尼亚旅游目的地形象的管理和实践意义也显现出来。
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引用次数: 0
期刊
European Journal of Tourism Research
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