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Behavioural pricing effects in tourism: A review of the empirical evidence and its managerial implications 旅游中的行为定价效应:经验证据及其管理意义综述
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.2850
Lisa Dang, Angela Steffen, Christian Weibel, Widar Von Arx
During recent decades, behavioural pricing research has accumulated to represent an expansive subset of pricing research addressing how humans perceive, process, and evaluate price information. However, the insights and managerial implications of behavioural pricing research are still fragmented and hardly prepared for specific fields of application. This article provides an integrative review of the effects of behavioural pricing in the tourism field. Taking an application-oriented perspective, we propose a framework for describing how price perceptions may be influenced by (1) the presentation of prices, (2) the presentation of the choice set, (3) the communication accompanying the price, and (4) the design of payment parameters. We use this framework to structure and synthesize the empirical evidence on the effects of behavioural pricing in the tourism context. Our search for papers considering behavioural pricing effects that included either or both the terms tourism and travel in both the tourism and marketing literature identified 100 articles from the period between 1995 and 2022. The findings should provide a more comprehensive understanding of how behavioural pricing can be applied in tourism practice. Besides managerial implications, we discuss unresolved issues and offer an agenda for further empirical research on behavioural pricing in the tourism context.
近几十年来,行为定价研究已经积累起来,代表了定价研究的一个扩展子集,解决了人类如何感知、处理和评估价格信息。然而,行为定价研究的见解和管理意义仍然是碎片化的,几乎没有为具体的应用领域做好准备。本文对行为定价在旅游领域的影响进行了综述。从面向应用的角度出发,我们提出了一个框架来描述价格感知如何受到以下因素的影响:(1)价格的呈现,(2)选择集的呈现,(3)伴随价格的沟通,以及(4)支付参数的设计。我们使用这个框架来构建和综合旅游环境下行为定价效应的经验证据。我们搜索了考虑行为定价效应的论文,这些论文在旅游和营销文献中包括或同时包括旅游和旅行这两个术语,发现了1995年至2022年期间的100篇文章。研究结果应该提供一个更全面的理解如何行为定价可以应用于旅游实践。除了管理意义之外,我们还讨论了尚未解决的问题,并为旅游背景下行为定价的进一步实证研究提供了议程。
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引用次数: 0
Factors affecting the green behaviour of hotel managers 影响酒店经理绿色行为的因素
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.3189
Erdem BAYDENİZ, Nurullah Kart
This study aimed to determine the effects of green human resource management, green culture, environmental consciousness, green psychological climate, green behavioural intentions, and employees' green behaviour. The results of this study determine whether age plays a moderating role in the effects of green culture, environmental consciousness, and green psychological climate on green behavioural intentions. The research population comprised hotel managers in Istanbul, Turkey. The research data were collected using non-probability sampling methods, specifically purposeful and criterion sampling, between June 08 and November 25, 2022. The sample comprised 432 participants. The data were analyzed using Smart PLS statistical software, and structural equation modeling was used to interpret the data. According to the research results, green human resource management significantly and positively affects green culture, green psychological climate, and environmental consciousness. Green culture and environmental consciousness significantly positively affected green behavioural intentions, whereas green psychological climate had no significant effect on green behavioural intentions. Green behavioural intentions significantly and positively affect employees' green behaviour. It has been determined that age moderates the effect of a green psychological climate on behavioural intention. Recommendations were developed based on the results of relevant research.
本研究旨在探讨绿色人力资源管理、绿色文化、环境意识、绿色心理气候、绿色行为意向和员工绿色行为的影响。本研究的结果确定了年龄是否在绿色文化、环境意识和绿色心理气候对绿色行为意向的影响中起调节作用。研究对象包括土耳其伊斯坦布尔的酒店经理。研究数据是在2022年6月8日至11月25日期间采用非概率抽样方法,特别是有目的抽样和标准抽样收集的。样本包括432名参与者。采用Smart PLS统计软件对数据进行分析,并采用结构方程模型对数据进行解释。研究结果表明,绿色人力资源管理对绿色文化、绿色心理气候和环境意识具有显著的正向影响。绿色文化和环境意识显著正向影响绿色行为意向,而绿色心理气候对绿色行为意向无显著影响。绿色行为意向显著正向影响员工的绿色行为。已经确定,年龄调节绿色心理气候对行为意向的影响。建议是根据有关研究的结果拟订的。
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引用次数: 0
The dual effects of health risks and crowd perception on marine traveller behaviour: The case of shared day cruise charter 健康风险和人群认知对海上旅行者行为的双重影响:以共享一日游包租为例
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.3227
Neslihan Paker, Serim Paker
This study investigates the dynamics of traveller behaviour toward shared day cruise charters regarding Covid-19 as a health-risk situation through the theory of planned behaviour. Following interviews with 22 customers, the findings were evaluated using directed content analysis. The results show that, besides Covid-19's moderating role, physical (e.g., high noise, absence of physical barriers) and social (e.g., a high number of out-group members, high customer heterogeneity) attributes of the service concept intensify the perceived crowdedness in the yacht. Despite being a one-day outdoor activity, the tour is perceived as risky due to the crowded service environment. Thus, crowds and health risks have a dual impact on travellers' attitudes toward tours. The perceived risk is not the only concern related to the traveller personally, it also includes risks related to the transmission of the virus to one’s family and friends. Travellers attributed crowding to the opportunistic behaviours of service providers, hence relying on their own precautions. Furthermore, there is an inverse relationship between crowding and the perceived hedonic value of the service. Companion unavailability is a significant barrier; however, there is a negotiation dilemma to persuade hesitant group members. The study contributes to the travel services offered in crowded environments that especially pose health risks and offer important implications for yacht tourism practitioners.
本研究通过计划行为理论,调查了将Covid-19视为健康风险情况的旅客对共享一日游包机的行为动态。在对22位客户进行访谈后,使用定向内容分析对调查结果进行了评估。结果表明,除了Covid-19的调节作用外,服务概念的物理属性(例如高噪音,缺乏物理障碍)和社会属性(例如大量的外群体成员,高客户异质性)加剧了游艇内的拥挤感。尽管这是一次为期一天的户外活动,但由于服务环境拥挤,这趟旅行被认为是有风险的。因此,人群和健康风险对游客的旅游态度有双重影响。感知到的风险并不是与旅行者个人有关的唯一问题,它还包括与病毒传播给家人和朋友有关的风险。旅行者将拥挤归因于服务提供者的机会主义行为,因此依赖于他们自己的预防措施。此外,拥挤与服务的感知享乐价值之间存在反比关系。缺少伴侣是一大障碍;然而,在说服犹豫不决的群体成员时,存在一个谈判困境。该研究有助于在拥挤环境中提供的旅游服务,特别是对健康构成风险,并为游艇旅游从业者提供重要启示。
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引用次数: 0
Rural tourism in Europe from a landscape perspective: A systematic review 景观视角下的欧洲乡村旅游:系统回顾
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.3328
Sandeep Joshi, Sabine Panzer-Krause, Stefan Zerbe, Martin Saurwein
This systematic review offers a comprehensive analysis of the current state of knowledge regarding tourism in European traditional multifunctional cultural landscapes (TMCLs) from a landscape perspective. Adhering to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guidelines, this study aims to identify the principal contextual themes, geographical patterns, and drivers of change in TMCL tourism research from a theoretical landscape perspective. The outcomes of this systematic review revealed that the study of tourism in European TMCLs is still in its early stages, characterized by a scarcity of studies and a limited representation of countries within the existing literature. The analyzed papers underscore a restricted focus on local stakeholder preferences and carrying capacity, with only one study acknowledging the concept of landscape services. Conversely, government initiatives and local community engagement emerge as the most influential drivers of change in the tourism sector. In view of these findings, this study accentuates the significance of embracing a holistic approach to tourism that integrates living systems thinking and regenerative tourism as key priorities. Consequently, the study suggests that future research prioritize investigating local stakeholder preferences, carrying capacity, and other contextual variables to overcome the current limitations of the literature and shape tourism towards a more resilient and sustainable future. The results of this systematic review provide valuable insights for researchers, practitioners, and policymakers in the field of tourism in TMCLs. Additionally, they serve as a foundational basis for future research endeavors in this domain.
这篇系统的综述从景观的角度对欧洲传统多功能文化景观(TMCLs)的旅游知识现状进行了全面分析。本研究遵循系统评价和荟萃分析(PRISMA) 2020指南的首选报告项目,旨在从理论景观角度确定TMCL旅游研究的主要背景主题、地理模式和变化驱动因素。本系统综述的结果显示,欧洲tmcl的旅游研究仍处于早期阶段,其特点是研究稀缺,现有文献中对国家的代表性有限。分析的论文强调了对当地利益相关者偏好和承载能力的有限关注,只有一项研究承认景观服务的概念。相反,政府倡议和地方社区参与成为旅游业变革的最具影响力的驱动因素。鉴于这些发现,本研究强调了采用整体旅游方法的重要性,该方法将生命系统思维和再生旅游结合起来,作为关键优先事项。因此,该研究建议,未来的研究应优先调查当地利益相关者的偏好、承载能力和其他背景变量,以克服当前文献的局限性,并将旅游业塑造成一个更具弹性和可持续性的未来。本系统综述的结果为tmcl旅游领域的研究者、实践者和决策者提供了有价值的见解。此外,它们为该领域未来的研究工作奠定了基础。
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引用次数: 0
Tourism and economic development: a panel data analysis for island countries 旅游与经济发展:岛屿国家的面板数据分析
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.3308
Alejandro Alcalá-Ordoñez, Juan Gabriel Brida, Pablo Juan Cárdenas-García, Veronica Veronica
Since the scientific literature has already shown that there is a causal relationship between tourism and economic growth in island countries, this paper aims, as an additional step, to determine whether there is a causal relationship between tourism and economic development in this type of destination. For this purpose, the Granger causality test is used, applying the econometric adaptation made by Dumitrescu and Hurlin, using a sample of 20 island countries for the period 1995-2019. From the analysis carried out, two results stand out. On the one hand, there is a causal relationship from tourism to economic development. This relationship occurs with a certain delay, to the extent that the public administration takes advantage of the economic growth generated by tourism to finance specific policies that improve the living conditions of the population. On the other hand, it has been shown that there is a causal relationship indicating that development contributes to the expansion of tourism. This is because tourists, in addition to valuing the factors that make a territory or its resources attractive, increasingly demand that destination countries have an adequate level of development in order to obtain a satisfactory tourist experience. Finally, policies are recommended to improve the living conditions of the inhabitants, as well as to reduce the levels of poverty of the population, health, education or security, which will translate into a final improvement of economic development.
由于科学文献已经表明,岛屿国家的旅游业与经济增长之间存在因果关系,本文的目的是作为额外的步骤,确定这类目的地的旅游业与经济发展之间是否存在因果关系。为此,使用格兰杰因果检验,应用Dumitrescu和Hurlin的计量经济学适应,使用1995-2019年期间20个岛屿国家的样本。从所进行的分析中,有两个结果突出。一方面,旅游业与经济发展之间存在因果关系。这种关系的发生有一定的延迟,因为公共行政部门利用旅游业产生的经济增长来资助改善人民生活条件的具体政策。另一方面,已经证明存在因果关系,表明发展有助于旅游业的扩大。这是因为游客除了重视使一个领土或其资源具有吸引力的因素外,越来越多地要求目的地国家有足够的发展水平,以便获得满意的旅游体验。最后,建议制定政策以改善居民的生活条件,并减少人口、保健、教育或安全方面的贫穷程度,这将最终转化为经济发展的改善。
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引用次数: 0
Demystifying neurotourism: An interdisciplinary approach and research agenda 揭开神经旅游的神秘面纱:一个跨学科的方法和研究议程
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.3183
Lucilia Cardoso, Arthur Araujo, Rui Silva, Giovana Goretti Feijó de Almeida, Filipa Campos, Luis Lima Santos
The academic discourse surrounding tourism's interdisciplinary approach has long piqued the interest of the scholarly community. More recently, attention has pivoted towards the intersection of neuroscience and neuromarketing within the realm of tourism, giving rise to the concept of “neurotourism”. This emergence requires a comprehensive elucidation of the relevance of neuromarketing and neuroscience to the field of tourism, thereby addressing the imperative to bridge existing knowledge gaps. In light of this, the present paper endeavours to fulfil this objective by synthesizing global research in this domain. The study adopts an interdisciplinary approach, employing a hybrid systematic review methodology that encompasses a literature review encompassing nine key indicators and a bibliometric analysis through co-word analysis of author keywords. In total, our investigation unearthed 45 papers from Scopus, each exploring the application of neuroscience and neuromarketing theories and methods within the context of tourism. Among these, three papers delve into the concept of neurotourism. In this paper, we underscore the deep connection between neuroscience, neuroscientific methodologies, and neuromarketing within the realm of tourism research. The outcomes of this research significantly enhance our comprehension of the current state of neurotourism research, revealing both existing voids and emerging areas of interest. Furthermore, this study introduces a pioneering methodological approach, fusing Scival topic prominence and hybrid systematic review techniques into bibliometric analysis. Ultimately, our findings illuminate a notable research lacuna, presenting a fertile terrain for prospective investigations. Additionally, we deliberate on current trends and propose directions for future research within the neurotourism landscape.
长期以来,围绕旅游业跨学科方法的学术讨论一直引起学术界的兴趣。最近,人们的注意力转向了旅游领域内神经科学和神经营销的交叉,从而产生了“神经旅游”的概念。这种出现需要全面阐明神经营销和神经科学与旅游领域的相关性,从而解决弥合现有知识差距的必要性。鉴于此,本文努力通过综合这一领域的全球研究来实现这一目标。本研究采用跨学科研究方法,采用混合系统综述方法,包括包含九个关键指标的文献综述和通过作者关键词共词分析的文献计量学分析。我们的调查总共从Scopus中挖掘了45篇论文,每篇都探讨了神经科学和神经营销理论和方法在旅游背景下的应用。其中,有三篇论文深入探讨了神经旅游的概念。在本文中,我们强调了神经科学、神经科学方法和旅游研究领域内神经营销之间的深层联系。本研究的结果显著增强了我们对神经旅游研究现状的理解,揭示了现有的空白和新兴的兴趣领域。此外,本研究引入了一种开创性的方法,将社会主题突出性和混合系统综述技术融合到文献计量学分析中。最终,我们的发现阐明了一个值得注意的研究空白,为未来的研究提供了肥沃的土壤。此外,我们讨论了当前的趋势,并提出了未来神经旅游景观研究的方向。
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引用次数: 0
Combining the power of artificial intelligence and mathematical modelling: A hybrid technique for enhanced forecast of tourism receipts 结合人工智能和数学模型的力量:一种增强旅游收入预测的混合技术
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.3246
Ferhat Şeker
Despite being one of the most visited countries in the world, Türkiye's share of tourism revenue does not rank among the top ten. Therefore, it would be worth researching tourist expenditures and analysing this data could provide valuable insights. This research develops a novel approach to estimating and modelling tourism receipts by analysing expenditure types. Artificial intelligence-based methods, such as machine learning, have been increasingly used in the tourism literature to improve various aspects of the industry. However, little research has been conducted using a hybrid method to model and estimate tourist expenditure. This paper is the first to combine conventional mathematical analysis, specifically first-order two-variable polynomial equations, with artificial intelligence-based machine learning algorithms in a tourism setting. The research results indicate that expenditure types such as accommodation and food & beverage significantly impact Türkiye's tourism revenue and Türkiye's total tourism revenue will not exceed 45 billion dollars by 2027. This study provides a valuable and practical contribution to improving the accuracy and efficiency of methods for managing tourism economics, particularly in European countries where the economy heavily relies on income generated by tourism. Additionally, it fills a gap in studies focused on tourists' expenditure types by combining artificial intelligence and traditional analysis, making it a unique piece of research.
尽管冰岛是世界上游客最多的国家之一,但它在旅游收入中所占的份额却排不进前十。因此,研究旅游支出是值得的,分析这些数据可以提供有价值的见解。本研究开发了一种通过分析支出类型来估计和模拟旅游收入的新方法。基于人工智能的方法,如机器学习,已越来越多地用于旅游文献,以改善该行业的各个方面。然而,很少有研究使用混合方法来建模和估计游客的支出。本文首次将传统的数学分析,特别是一阶两变量多项式方程,与基于人工智能的机器学习算法结合在一起。研究结果表明,住宿、餐饮等消费类型;饮料对瑞光叶的旅游收入影响显著,到2027年,瑞光叶的旅游总收入不会超过450亿美元。这项研究为提高旅游经济管理方法的准确性和效率提供了宝贵和实际的贡献,特别是在经济严重依赖旅游业收入的欧洲国家。此外,它通过将人工智能和传统分析相结合,填补了专注于游客消费类型研究的空白,使其成为一项独特的研究。
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引用次数: 0
Environmental Externalities in the Tourism Sector through COVID-19 2019冠状病毒病对旅游业的环境外部性影响
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.2646
Ann-Katrin Voit, Imke Rhoden
Due to the spread of COVID-19, a global pandemic has developed since December 2019, severely affecting various economic sectors, including tourism and secondary and tertiary industries. To analyse the effects of the European tourism sector on CO2 emissions, emissions are modelled together with tourism indicators. The model allows for estimating the impact of the tourism sector on greenhouse gas emissions, distinguishing them from time and space effects. The model's results suggest a positive impact of tourism arrivals and tourism-related expenditure on CO2 emissions, meaning that the decrease in tourism contributed significantly to the overall reduction of CO2 emissions. Analysing the spatial autocorrelation shows that all countries we investigated are similarly affected by a reduction in tourism, and there appears to be no regional differentiation of impacts by COVID-19. To conclude the model's results, the reduction in emissions can be partly explained by the decrease in travel, which points to the potential in this relation that could be used as leverage in conceptualising measures to reduce CO 2, targeting the tourism sector.
2019年12月以来,受新冠肺炎疫情影响,全球疫情蔓延,严重影响旅游、二、三产业等经济领域。为了分析欧洲旅游业对二氧化碳排放的影响,将排放与旅游业指标一起建模。该模型可以估计旅游业对温室气体排放的影响,将其与时间和空间效应区分开来。该模型的结果表明,旅游人数和旅游相关支出对二氧化碳排放有积极影响,这意味着旅游业的减少对二氧化碳排放的总体减少有显著贡献。分析空间自相关性表明,我们调查的所有国家都受到旅游业减少的类似影响,并且COVID-19的影响似乎没有区域差异。总结模型的结果,排放量的减少可以部分地用旅行的减少来解释,这指出了这种关系的潜力,可以作为概念化措施的杠杆,以减少二氧化碳,目标是旅游业。
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引用次数: 0
Measuring the carbon footprint of inbound tourism at a destination level 在目的地层面测量入境旅游的碳足迹
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.3178
Anita Conefrey, James Hanrahan
Destination’s dependency on aviation leads to inbound tourists producing higher levels of emissions than domestic tourists. This paper aimed to measure the first baseline carbon footprint of inbound tourism at a popular island destination, without the Tourism Satellite Accounts. The environmentally extended input-output life-cycle analysis is the most favourable approach to measure tourism emissions. However, this approach cannot be applied internationally due to the lack of tourism data. Therefore, this study implemented an integrated bottom-up approach to successfully measure inbound tourism emissions. According to this study, inbound tourism to Ireland generates 11.78 MtCO2eq, this is a conservative estimate due to the assumptions made to overcome the data limitations. Nevertheless, this study contributes to the increasing body of knowledge on tourism emissions as it establishes Ireland’s first baseline carbon footprint of inbound tourism and demonstrates the need to upskill the tourism industry to actively measure, monitor and manage tourism decarbonisation.
目的地对航空的依赖导致入境游客比国内游客产生更高的排放量。本文旨在测量一个热门岛屿目的地入境旅游的第一个基线碳足迹,没有旅游卫星账户。环境延伸投入产出生命周期分析是衡量旅游业排放的最有利方法。然而,由于缺乏旅游数据,这种方法无法在国际上应用。因此,本研究采用自底向上的综合方法成功测量入境旅游排放。根据这项研究,爱尔兰的入境旅游产生了1178 MtCO2eq,这是一个保守的估计,因为为了克服数据限制而做出的假设。尽管如此,这项研究有助于增加关于旅游排放的知识体系,因为它建立了爱尔兰第一个入境旅游的碳足迹基线,并表明需要提高旅游业的技能,以积极衡量、监测和管理旅游脱碳。
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引用次数: 0
Exploring the dimensions of traditional breakfast experience: A netnography study 探索传统早餐体验的维度:一项网络研究
Q2 Social Sciences Pub Date : 2023-11-01 DOI: 10.54055/ejtr.v36i.3136
Davut Kodaş
The primary aim of this paper is to explore the dimensions of traditional breakfast experience of international tourists visiting Istanbul. To achieve this aim, the netnography approach, which is a qualitative study method, was performed using the User-Generated Content (UGC) technique. The data were gathered in July 2022 from TripAdvisor platform and were sequenced from the latest to the earliest reviews (n=1184). The results of this study demonstrated that the traditional breakfast experience has six major components: authenticity, memorability, novelty, local hospitality, food attributes, togetherness, and social interactions. Significant theoretical and managerial implications were discussed.
本文的主要目的是探讨国际游客访问伊斯坦布尔的传统早餐体验的维度。为了实现这一目标,使用用户生成内容(UGC)技术进行了网络学方法,这是一种定性研究方法。数据于2022年7月从TripAdvisor平台收集,并按最新到最早的评论排序(n=1184)。研究结果表明,传统早餐体验有六个主要组成部分:真实性、可记忆性、新颖性、当地好客性、食物属性、团聚性和社会互动。讨论了重要的理论和管理意义。
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引用次数: 0
期刊
European Journal of Tourism Research
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