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DISONANCIA COGNITIVA EN EL PROCESO DE COMPRA: CASO SMARTPHONE 购买过程中的认知失调:智能手机案例
IF 0.9 Q2 ECONOMICS Pub Date : 2016-01-26 DOI: 10.17163/RET.N10.2015.05
Christian Rosero
The paper examines the various theories of pre-decisional dissonance, and the variables that explain it. Exposes cognitive dissonance as a motivating factor in consumer decision making. To test the theoretical model a sample of 250 cases of smartphone users in the city of Guayaquil was used, a factor analysis was performed and the different levels of dissonance identified market. In the results six latent classes that explain 73% of variations were found dissonance.
本文考察了决策前失调的各种理论,以及解释它的变量。揭示认知失调作为消费者决策的激励因素。为了测试理论模型,我们使用了瓜亚基尔市250例智能手机用户的样本,进行了因素分析,并确定了不同程度的不和谐市场。在结果中,六个潜在类别解释了73%的变化被发现不和谐。
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引用次数: 1
Origen de los problemas administrativos estructurales empresariales con enfoque sistémico 公司结构管理问题的起源与系统的方法
IF 0.9 Q2 ECONOMICS Pub Date : 2016-01-26 DOI: 10.17163/RET.N10.2015.06
Iván Patricio Vaca Aguirre
Ideas about open systems biologist and Austrian philosopher Ludwig Von Bertalanffy, presented in 1950 in his General Theory of Systems have been applied to organizational theory, based on the notion that organizations are open systems. Under the systemic approach, it is understood that the company is an open system that interacts with its environment. In this context, the purpose of this paper is to understand that the company is an open system that interacts with its environment, to know what the constituent elements of the business system and to suggest that, in its systemic condition, inadequate interaction of its elements would cause problems in the structure of the system and not of dysfunctions of the parties considered in isolation.
开放系统生物学家和奥地利哲学家Ludwig Von Bertalanffy于1950年在他的《系统通论》中提出的思想已经应用于组织理论,基于组织是开放系统的概念。在系统方法下,公司被理解为一个与环境相互作用的开放系统。在这种情况下,本文的目的是理解公司是一个与其环境相互作用的开放系统,了解业务系统的组成要素,并提出,在其系统条件下,其要素的相互作用不足将导致系统结构中的问题,而不是孤立考虑的各方的功能失调。
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引用次数: 1
Aproximación al desarrollo económico local en el Municipio de Santa María Ostuma, Departamento de La Paz, El Salvador: propuestas y acciones 萨尔瓦多拉巴斯省圣玛丽亚奥斯图马市地方经济发展的方法:建议和行动
IF 0.9 Q2 ECONOMICS Pub Date : 2016-01-26 DOI: 10.17163/RET.N10.2015.01
Guillermo Montoya
This study presents the findings of research conducted in the Municipality of Santa Maria Ostuma, Department of La Paz, El Salvador. Its aim was to analyze local development and municipal management in Santa Maria Ostuma, with emphasis on the panela sector in the region, which is a sector with great potential in the area, both productive and touristic attraction, and that would bring the people income, employment and community development. For the development of research in situ, panela producers were visited and interviews with key stakeholders were performed.
本研究介绍了在萨尔瓦多拉巴斯省圣玛丽亚奥斯图马市进行的研究结果。其目的是分析圣玛丽亚奥斯图马的地方发展和市政管理,重点是该地区的panela部门,这是该地区具有巨大潜力的部门,无论是生产还是旅游吸引力,都将为人民带来收入、就业和社区发展。为了开展实地研究,访问了panela生产者,并与主要利益相关者进行了访谈。
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引用次数: 1
La hipótesis de la convergencia condicional en Ecuador: un análisis a nivel cantonal 厄瓜多尔的条件收敛假设:州层面的分析
IF 0.9 Q2 ECONOMICS Pub Date : 2015-06-30 DOI: 10.17163/RET.N9.2015.01
R. Muñoz
The aim of this study is to test the relative convergence hypothesis in Ecuador at cantonal level, considering a set of explanatory variables. Following Barro and Sala-i-Martin (1991), a model of nonlinear least squares (NLMS) is estimated using cross-sectional data from 2007 to 2012. The main findings indicate absolute convergence rate of 1,37% per annum between municipalities. With the conditioning factors (illiteracy rate, percentage of households with electricity grid, the average number of children, agricultural production, manufacturing and remittances as a percentage of cantonal gross value added) the convergence rate is reduced to 1,12% annually, indicating that differences in these variables explain a considerable part of the slow territorial convergence in Ecuador.
本研究的目的是在考虑一组解释变量的情况下,在国家层面上检验厄瓜多尔的相对收敛假设。继Barro和Sala-i-Martin(1991)之后,利用2007年至2012年的截面数据估计了非线性最小二乘(NLMS)模型。主要研究结果表明,城市之间的绝对趋同率为每年1.37%。加上条件因素(文盲率、有电网的家庭百分比、平均儿童人数、农业生产、制造业和汇款占州总增加值的百分比),趋同率每年降至1.12%,表明这些变量的差异在很大程度上解释了厄瓜多尔缓慢的地区趋同。
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引用次数: 14
Plan de Marketing Ecológico para mitigar los impactos ambientales en la Universidad Politécnica Salesiana 慈幼理工大学的生态营销计划,以减轻环境影响
IF 0.9 Q2 ECONOMICS Pub Date : 2015-06-30 DOI: 10.17163/ret.n9.2015.04
D. Carrasco, M. Calero, Cecibel Alava Pincay
The Universidad Politecnica Salesiana campus Guayaquil has identified number of limitations with regard to the lack of environmental awareness on the part of the university community as a result of insufficient commitment, education and initiatives for environmental care. That is why in this article seeks to recognize the current ecological awareness in the UPS- GYQ, the application of scientific methodology through questionnaires and interviews through surveys and interviews with the university community, proposing the implementation of a Ecological Marketing Plan in order to propose strategies capable of transmitting green awareness and reduce existing environmental impact, so an image of care and social and environmental responsibility.
萨利西亚纳理工大学瓜亚基尔校区已查明由于对环境护理的承诺、教育和倡议不足,大学社区缺乏环境意识方面的一些限制。这就是为什么在这篇文章中寻求认识到目前的生态意识在UPS- GYQ,应用科学的方法通过问卷调查和访谈通过调查和访谈的大学社区,提出实施生态营销计划,以提出战略能够传递绿色意识和减少现有的环境影响,所以关心和社会和环境责任的形象。
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引用次数: 1
La inflación y el ingreso de los recolectores de desechos sólidos inorgánicos reciclables de la ciudad de Guayaquil 瓜亚基尔市可回收无机固体废物收集者的通货膨胀和收入
IF 0.9 Q2 ECONOMICS Pub Date : 2015-06-30 DOI: 10.17163/RET.N9.2015.05
Aaron Silva Naranjo, Christian Oswaldo Morán Montalvo, C. Zambrano, José Macuy Calle, Judit Behr Gutiérrez
This research analyzes the income of families dedicated to recycling urban waste. The existing problem is the slow growth of employment indicators in Guayaquil; it is the reason to consider recycling as a job. The objective is to determine the average income of recycling materials collectors in the city. This will allow comparison between the variable average monthly income with monthly inflation variable, and the correlation between them. This is a quantitative research, utilizing an inductive approach of field studies, with cross-sectional and non-experimental methodology. Among the findings is that there is a correlation between the two variables, but this is not significant. Furthermore, it determined that workers engaged in the collection, are workers with an average age of 55 years, and all have had previous careers. The collectors’ average income is about 10% above a minimum living wage generally, but 19% less than the “basic living basket” that determines the poverty line.
本研究分析了致力于回收城市垃圾的家庭的收入。存在的问题是瓜亚基尔的就业指标增长缓慢;这就是把回收当成一份工作的原因。目的是确定城市中回收材料收集者的平均收入。这样就可以比较可变的月平均收入和月通货膨胀变量,以及它们之间的相关性。这是一项定量研究,利用实地研究的归纳方法,采用横断面和非实验方法。研究发现,这两个变量之间存在相关性,但并不显著。此外,它确定从事收集工作的工人是平均年龄为55岁的工人,并且都有以前的职业。收集者的平均收入一般比最低生活工资高10%左右,但比决定贫困线的“基本生活篮子”低19%。
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引用次数: 2
The relations between foreign direct investment, government investment and unemployment (Ecuador 2003-2013) 外商直接投资、政府投资与失业的关系(厄瓜多尔2003-2013)
IF 0.9 Q2 ECONOMICS Pub Date : 2015-06-30 DOI: 10.17163/ret.n9.2015.03
C. P. Ramírez, Alexis Villacís Aveiga
The unemployment rate gives a relative idea of the overall economic health of a country. This paper’s aim was to explore, understand and measure the positive or negative relationship between foreign direct investment and government investment with unemployment in Ecuador. The ordinary least square regression model was used to determine if there were any relations between the variables and to measure them. The databases used for this econometric analysis were generated and published by Ecuador’s Central Bank, the Ecuadorian National Institute of Statistics (INEC) and the National Secretariat of Planning and Development (SENPLADES). The results show significant relations between government investment and unemployment. On the contrary, there is no relationship between foreign direct investment and unemployment for the Ecuadorian case.
失业率提供了一个国家整体经济健康状况的相对概念。本文的目的是探索、理解和衡量厄瓜多尔外国直接投资和政府投资与失业之间的正或负关系。使用普通最小二乘回归模型确定变量之间是否存在关系并进行测量。用于这一计量经济学分析的数据库由厄瓜多尔中央银行、厄瓜多尔国家统计局(INEC)和国家规划与发展秘书处(SENPLADES)生成和发布。结果表明,政府投资与失业之间存在显著的关系。相反,在厄瓜多尔的情况下,外国直接投资和失业之间没有关系。
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引用次数: 0
Importancia de la traducción e interpretación de idiomas para las empresas exportadoras de cacao 语言翻译和口译对可可出口公司的重要性
IF 0.9 Q2 ECONOMICS Pub Date : 2015-06-30 DOI: 10.17163/RET.N9.2015.06
Nicole Martinetti Macias, M. C. Ortega
El presente trabajo analiza la importancia del servicio de traduccion e interpretacion en las negociaciones internacionales por parte de las empresas ecuatorianas exportadoras, considerando que en la actualidad existe un mayor interes por parte de los productores locales por captar un porcentaje de mercado en Asia. De acuerdo a este hecho uno de los aspectos importantes es el papel del traductor y del interprete en la comunicacion con los importadores. Sin embargo, las empresas del sector cacaotero no cuentan con un departamento de traduccion e interpretacion (T&I), o no manejan adecuadamente el idioma ingles. Para llevar a cabo el trabajo se utilizo una investigacion cualitativa, para lo cual fue necesario realizar entrevistas a varios actores de este sector economico.
本文分析了翻译和口译服务在厄瓜多尔出口公司国际谈判中的重要性,考虑到目前当地生产商对在亚洲获得市场份额有更大的兴趣。根据这一事实,其中一个重要方面是翻译和口译在与进口商沟通中的作用。然而,可可行业的公司没有翻译和口译部门(T&I),或者英语不熟练。为了进行这项工作,我们使用了定性研究,为此有必要对这个经济部门的几个行动者进行访谈。
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引用次数: 3
La Política Exterior del Ecuador en el Marco del Plan Nacional del Buen Vivir 厄瓜多尔在国家美好生活计划框架内的外交政策
IF 0.9 Q2 ECONOMICS Pub Date : 2014-12-30 DOI: 10.17163/RET.N8.2014.07
Darwin Daniel Ordóñez Iturralde, Susana Marlene Hinojosa Dazza
El diseno de las politicas de un pais debe evaluar el comportamiento de las principales variables macroeconomicas. La evolucion de los sectores productivos en una economia abierta tiene un impacto directo en las distintas actividades productivas, particularmente cuando muchas de ellas tienen relacion directa con el mercado internacional y mas aun cuando este se caracteriza por un considerable grado de inestabilidad. Este documento busca analizar e identificar el impacto de las politicas comerciales y las relaciones internacionales del Ecuador como componentes de la politica exterior identificadas en el Plan Nacional del Buen Vivir que promueve el cambio de la matriz productiva y que se ven reflejados en documentos oficiales.
一个国家的政策设计必须评估主要宏观经济变量的表现。在开放经济中,生产部门的发展对各种生产活动有直接影响,特别是当许多生产活动与国际市场有直接联系时,甚至当国际市场的特点是相当不稳定时。本文件旨在分析和确定厄瓜多尔贸易政策和国际关系的影响,作为促进生产矩阵改变的国家美好生活计划中确定的外交政策的组成部分,并反映在官方文件中。
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引用次数: 5
Procedimiento metodológico de diseño de productos turísticos para facilitar nuevos emprendimientos 设计旅游产品以促进新企业的方法学程序
IF 0.9 Q2 ECONOMICS Pub Date : 2014-12-30 DOI: 10.17163/ret.n8.2014.08
G. G. Ceballos
The objective of the present paper is to put to the attention of the interested a methodological proposal for the design of touristic products, on which can be generated alternatives of the new start-up and its destiny context. It integrates marketing approach, not only from the philosophical point of view but also from the management perspective, the support of the value and the product concept in the tourist destiny as an integrated offer, in which the attractiveness of the existing resource in the physical space that is built in the basic product and the peripheral services are the activities supporting lodging and restoration and the remainder of the activities are those that impelled by the creative thought that can be constituted in the main components that contribute to value this offer.
本论文的目的是引起对旅游产品设计的方法论建议感兴趣的人的注意,在此基础上可以产生新的启动及其命运背景的替代方案。它不仅从哲学的角度,而且从管理的角度,将营销方法整合在一起,将旅游命运中的价值和产品理念作为一个整合的报价来支持;其中,在基本产品和外围服务中建立的物理空间中现有资源的吸引力是支持住宿和修复的活动,其余的活动是由创造性思维推动的活动,这些活动可以构成主要组成部分,为该提供的价值做出贡献。
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引用次数: 6
期刊
Retos-Revista de Ciencias de la Administracion y Economia
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