This research aimed to study 1) the influence of a marketing mix strategy on brand equity enhancement (brand loyalty) among Chinese dried forest fruit brands, 2) brand utility as a mediator of the relationship between the marketing mix and brand equity enhancement (brand awareness, brand association, perceived quality and perceived value), and 3) the effect of brand equity dimensions on the willingness of customers to pay a price premium. The study employed a quantitative approach utilizing online questionnaires to survey Chinese consumers who purchased dried forest fruit products from four well-known brands: Three Squirrels, Be & Cheery, Qiaqia, and Bestore. A snowball sampling method was utilized to gather responses from a sample of 480 consumers, with Structural Equation Modeling (SEM) being employed to analyze the data. The results showed that product, promotion, and place had positive impacts on both brand utility and brand equity dimensions. In particular, product and place were found to have a considerable correlation with brand equity enhancement in the context of dried forest fruits. The research also revealed that brand utility positively impacts both brand value dimensions and brand loyalty, serving as an intermediary for the association between the marketing mix (product, place) and brand loyalty. Finally, the study confirmed that both brand equity dimensions and brand equity enhancement positively influence customers’ willingness to pay a price premium.
{"title":"Influence of Marketing Mix Strategy on Brand Equity Enhancement of Chinese Dried Forest Fruit Brands Based on Customer Mind Model","authors":"Yue Huang, Chanchai Bunchapattanasakda","doi":"10.59865/abacj.2023.53","DOIUrl":"https://doi.org/10.59865/abacj.2023.53","url":null,"abstract":"This research aimed to study 1) the influence of a marketing mix strategy on brand equity enhancement (brand loyalty) among Chinese dried forest fruit brands, 2) brand utility as a mediator of the relationship between the marketing mix and brand equity enhancement (brand awareness, brand association, perceived quality and perceived value), and 3) the effect of brand equity dimensions on the willingness of customers to pay a price premium. The study employed a quantitative approach utilizing online questionnaires to survey Chinese consumers who purchased dried forest fruit products from four well-known brands: Three Squirrels, Be & Cheery, Qiaqia, and Bestore. A snowball sampling method was utilized to gather responses from a sample of 480 consumers, with Structural Equation Modeling (SEM) being employed to analyze the data. The results showed that product, promotion, and place had positive impacts on both brand utility and brand equity dimensions. In particular, product and place were found to have a considerable correlation with brand equity enhancement in the context of dried forest fruits. The research also revealed that brand utility positively impacts both brand value dimensions and brand loyalty, serving as an intermediary for the association between the marketing mix (product, place) and brand loyalty. Finally, the study confirmed that both brand equity dimensions and brand equity enhancement positively influence customers’ willingness to pay a price premium.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135350957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A year after the Coronavirus 2019 (COVID-19) pandemic, the hotel industry is showing signs of recovery. Environmental issues have also increased the pressures on this sector. As such, this study examines the effect of eco-friendly hotel practices on customer feedback in the post-COVID-19 era. The relationships between green practices, customer satisfaction, and loyalty to green hotels, and the effect of customer feedback on sustainability through intentions to revisit and word-of-mouth are also examined. In addition, the role of customer satisfaction and loyalty to green hotels as mediators is considered while the role of gender in these relationships is explored. PLS-SEM and PLS-MGA were used to create a cross-sectional descriptive and analytical design.
Results demonstrate a significant association between the implementation of ecologically friendly practices and consumer satisfaction and loyalty to green hotels. Word-of-mouth and COVID-19 concerns have a substantial effect on intentions to revisit. The main findings are that in terms of associations between design and landscape and revisit intentions, women are more loyal to green hotels than men.
In conclusion, the positive association between green practices and various guest-related outcomes implies that hotels aiming for sustainability must prioritize effective communication, strategic branding, employee engagement, and ongoing improvement. Females’ loyalty to green hotels and intentions to revisit have been found to be strongly correlated, providing hotels with the chance to establish a distinctive brand and win over a devoted clientele. Additionally, environmental policy is confirmed to enhance sustainable practices in the hotel sector.
{"title":"Why Should Hotels Become More Environmentally Friendly? Does Gender Matter in Customer Feedback?","authors":"Jintanee Ru-zhe, Somnuk Aujirapongpan, Kullada Phetvaroon, Charoenchai Agmapisarn","doi":"10.59865/abacj.2023.51","DOIUrl":"https://doi.org/10.59865/abacj.2023.51","url":null,"abstract":"A year after the Coronavirus 2019 (COVID-19) pandemic, the hotel industry is showing signs of recovery. Environmental issues have also increased the pressures on this sector. As such, this study examines the effect of eco-friendly hotel practices on customer feedback in the post-COVID-19 era. The relationships between green practices, customer satisfaction, and loyalty to green hotels, and the effect of customer feedback on sustainability through intentions to revisit and word-of-mouth are also examined. In addition, the role of customer satisfaction and loyalty to green hotels as mediators is considered while the role of gender in these relationships is explored. PLS-SEM and PLS-MGA were used to create a cross-sectional descriptive and analytical design.
 Results demonstrate a significant association between the implementation of ecologically friendly practices and consumer satisfaction and loyalty to green hotels. Word-of-mouth and COVID-19 concerns have a substantial effect on intentions to revisit. The main findings are that in terms of associations between design and landscape and revisit intentions, women are more loyal to green hotels than men.
 In conclusion, the positive association between green practices and various guest-related outcomes implies that hotels aiming for sustainability must prioritize effective communication, strategic branding, employee engagement, and ongoing improvement. Females’ loyalty to green hotels and intentions to revisit have been found to be strongly correlated, providing hotels with the chance to establish a distinctive brand and win over a devoted clientele. Additionally, environmental policy is confirmed to enhance sustainable practices in the hotel sector.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135480692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shehadeh Al-Gharaibeh, Haitham Ali Hijazi, Haitham M. Alzoubi, Alaa Amin Abdalla, Lara S. Khamash, Nevin Youssef Kalbouneh
The purpose of this study to identify the impact of E-learning on the feeling of job alienation among faculty members in public and private Jordanian universities. The study community consisted of faculty members in all Jordanian university, where 498 questionnaires were analyzed. The descriptive-analytical approach was applied and the results were analyzed by statistical methods, the results of the study showed that there is a negative and statistically significant effect of E-learning on the extent to which faculty members feel job alienation, and that the rate of applying E-learning was at a medium degree, and the degree of faculty members’ feeling of job alienation was also at a medium degree. The study recommended not relying on E-learning completely, except in emergency cases, and limiting E-learning to some subjects, as the results showed that students' educational attainment was low, and the study recommended paying attention to the infrastructure of E-learning. The study dealt with a topic that the previous studies did not clearly address, and there is a paucity of studies that dealt with the subject of the study. which is the effect of e-learning on the feeling of job alienation among faculty members. These results may direct some researchers to conduct further studies on the impact of e-learning on the desire and effectiveness of faculty members in teaching.
{"title":"The Impact of E-learning on the Feeling of Job Alienation among Faculty Members in Jordanian Universities","authors":"Shehadeh Al-Gharaibeh, Haitham Ali Hijazi, Haitham M. Alzoubi, Alaa Amin Abdalla, Lara S. Khamash, Nevin Youssef Kalbouneh","doi":"10.59865/abacj.2023.50","DOIUrl":"https://doi.org/10.59865/abacj.2023.50","url":null,"abstract":"The purpose of this study to identify the impact of E-learning on the feeling of job alienation among faculty members in public and private Jordanian universities. The study community consisted of faculty members in all Jordanian university, where 498 questionnaires were analyzed. The descriptive-analytical approach was applied and the results were analyzed by statistical methods, the results of the study showed that there is a negative and statistically significant effect of E-learning on the extent to which faculty members feel job alienation, and that the rate of applying E-learning was at a medium degree, and the degree of faculty members’ feeling of job alienation was also at a medium degree. The study recommended not relying on E-learning completely, except in emergency cases, and limiting E-learning to some subjects, as the results showed that students' educational attainment was low, and the study recommended paying attention to the infrastructure of E-learning. The study dealt with a topic that the previous studies did not clearly address, and there is a paucity of studies that dealt with the subject of the study. which is the effect of e-learning on the feeling of job alienation among faculty members. These results may direct some researchers to conduct further studies on the impact of e-learning on the desire and effectiveness of faculty members in teaching.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135386975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sirinthra Sungthong, S. Aujirapongpan, Kanokwan Meesook
The purpose of this research was to study the relationship between entrepreneurial orientation, innovation and financial performance, through the mediating role of absorptive capacity and technological innovation capability. The study used a quantitative research method to collect data via questionnaire from the executive officers of 156 startup organizations in Thailand. Respondents were selected using a simple random sampling method and Structural Equation Modeling (SEM). The results demonstrate that entrepreneurship orientation is a variable directly and significantly correlated with innovation and financial performance. However, it was found that entrepreneurship orientation does not correlate indirectly with innovation or financial performance via the mediation of absorptive capacity and technological innovation capacity. The results of the study can enable startup businesses in Thailand to create and pay attention to the behavior of entrepreneurship orientation to improve the organization’s innovation and financial performance.
{"title":"Exploring the Relationship Between Entrepreneurial Orientation, Innovation and Financial Performance: The Mediating Role of Absorptive Capacity and Technological Innovation Capability","authors":"Sirinthra Sungthong, S. Aujirapongpan, Kanokwan Meesook","doi":"10.59865/abacj.2023.49","DOIUrl":"https://doi.org/10.59865/abacj.2023.49","url":null,"abstract":"The purpose of this research was to study the relationship between entrepreneurial orientation, innovation and financial performance, through the mediating role of absorptive capacity and technological innovation capability. The study used a quantitative research method to collect data via questionnaire from the executive officers of 156 startup organizations in Thailand. Respondents were selected using a simple random sampling method and Structural Equation Modeling (SEM). The results demonstrate that entrepreneurship orientation is a variable directly and significantly correlated with innovation and financial performance. However, it was found that entrepreneurship orientation does not correlate indirectly with innovation or financial performance via the mediation of absorptive capacity and technological innovation capacity. The results of the study can enable startup businesses in Thailand to create and pay attention to the behavior of entrepreneurship orientation to improve the organization’s innovation and financial performance.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48227363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid growth of the e-commerce and logistics industries has generated considerable express packaging waste, which is steadily harming the environment. Thus, achieving a sustainable e-commerce system has become crucial. This study aims to identify the factors that affect intentions to return Express Delivery Packages (EDPs) for next use by applying the extended Theory of Planned Behaviour (TPB) in a developing country context. The research data were gathered through an online survey in Thailand. In total, 426 responses were obtained using convenience sampling. This paper presents the constructed model and results of the empirical data analysis which utilized a Covariance-Based Structural Equation Modelling (CB-SEM) approach. The results reveal that attitude, subjective norms, perceived behavioral control, and awareness of consequences, significantly impact intentions. Surprisingly, the hypotheses for convenience, incentive, and risk perception, did not affect intentions to return. The contributions to the literature on reverse logistics include improving understanding of the consumer perspective as well as providing insights to the government and express delivery operators for understanding the relative magnitude of factors that lead to intentions to return EDPs, which can provide guidance in forming strategies that will encourage the involvement of more enviormentally friendly practises, in line with circular goals.
{"title":"Factors Influencing Intentions to Return Express Delivery Packages for Next Use in A Developing Country","authors":"Supicha Vilaisri, P. Chamchang, Vikas Kumar","doi":"10.59865/abacj.2023.47","DOIUrl":"https://doi.org/10.59865/abacj.2023.47","url":null,"abstract":"The rapid growth of the e-commerce and logistics industries has generated considerable express packaging waste, which is steadily harming the environment. Thus, achieving a sustainable e-commerce system has become crucial. This study aims to identify the factors that affect intentions to return Express Delivery Packages (EDPs) for next use by applying the extended Theory of Planned Behaviour (TPB) in a developing country context. The research data were gathered through an online survey in Thailand. In total, 426 responses were obtained using convenience sampling. This paper presents the constructed model and results of the empirical data analysis which utilized a Covariance-Based Structural Equation Modelling (CB-SEM) approach. The results reveal that attitude, subjective norms, perceived behavioral control, and awareness of consequences, significantly impact intentions. Surprisingly, the hypotheses for convenience, incentive, and risk perception, did not affect intentions to return. The contributions to the literature on reverse logistics include improving understanding of the consumer perspective as well as providing insights to the government and express delivery operators for understanding the relative magnitude of factors that lead to intentions to return EDPs, which can provide guidance in forming strategies that will encourage the involvement of more enviormentally friendly practises, in line with circular goals.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46689440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Khoa Dang Duong, Nhi Ngoc Thanh Nguyen, Phuong Mai Tran, Ha Pham
This study examines the relationship between foreign ownership and market competition, proxied by bank market power, affecting the credit growth of 32 commercial banks in Vietnam from 2010 to 2020. The Random Effects Model and the Dynamic System Generalized Method of Moments were used to analyze an unbalanced panel of 278 annual observations. The findings report that foreign ownership reduces credit growth, with each percentage increase in foreign ownership reducing credit growth by 0.74%. The results indicate an inverse U-shaped relationship between competitive advantage and credit growth, with a turning point of 0.46. The main findings were found to be robust after employing an alternative market power proxy. The study recommends that bank managers and policymakers limit foreign ownership and control commercial banks’ market power to promote sustainable credit growth.
{"title":"How Foreign Ownership and Competition Affect the Credit Growth of Commercial Banks: Evidence from A Transitional Economy","authors":"Khoa Dang Duong, Nhi Ngoc Thanh Nguyen, Phuong Mai Tran, Ha Pham","doi":"10.59865/abacj.2023.48","DOIUrl":"https://doi.org/10.59865/abacj.2023.48","url":null,"abstract":"This study examines the relationship between foreign ownership and market competition, proxied by bank market power, affecting the credit growth of 32 commercial banks in Vietnam from 2010 to 2020. The Random Effects Model and the Dynamic System Generalized Method of Moments were used to analyze an unbalanced panel of 278 annual observations. The findings report that foreign ownership reduces credit growth, with each percentage increase in foreign ownership reducing credit growth by 0.74%. The results indicate an inverse U-shaped relationship between competitive advantage and credit growth, with a turning point of 0.46. The main findings were found to be robust after employing an alternative market power proxy. The study recommends that bank managers and policymakers limit foreign ownership and control commercial banks’ market power to promote sustainable credit growth.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44082053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to propose an Integrated Rural Tourism (IRT) development model for stakeholders in Yuanjia village, China. Although IRT has been widely discussed, research rarely details effective approaches to developing IRT. Therefore, this study utilizes Yuanjia village as a research site to develop an IRT model, conducting a mixed methods approach. The research firstly explores well-designed CSR initiatives for tourism enterprises to promote IRT. Additionally, as successful IRT development requires stakeholders to develop shared institutional logic to take collaborative actions, the research explores the institutional logic guiding the behaviors of stakeholders in China’s rural tourism and further examines its relationship with IRT development. The findings show that stakeholders can promote IRT through implementing the proposed CSR initiatives and developing the identified institutional logic. Theoretically, this study contributes to the localization of the IRT concept in the context of China in accordance with its unique institutional features. Practically, the proposed model provides stakeholders with effective guidance to develop IRT successfully.
{"title":"Developing an Integrated Rural Tourism Model for Stakeholders in Yuanjia Village, China","authors":"Yixuan Cheng, Julia Fallon","doi":"10.59865/abacj.2023.46","DOIUrl":"https://doi.org/10.59865/abacj.2023.46","url":null,"abstract":"This research aims to propose an Integrated Rural Tourism (IRT) development model for stakeholders in Yuanjia village, China. Although IRT has been widely discussed, research rarely details effective approaches to developing IRT. Therefore, this study utilizes Yuanjia village as a research site to develop an IRT model, conducting a mixed methods approach. The research firstly explores well-designed CSR initiatives for tourism enterprises to promote IRT. Additionally, as successful IRT development requires stakeholders to develop shared institutional logic to take collaborative actions, the research explores the institutional logic guiding the behaviors of stakeholders in China’s rural tourism and further examines its relationship with IRT development. The findings show that stakeholders can promote IRT through implementing the proposed CSR initiatives and developing the identified institutional logic. Theoretically, this study contributes to the localization of the IRT concept in the context of China in accordance with its unique institutional features. Practically, the proposed model provides stakeholders with effective guidance to develop IRT successfully.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46160149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research training environment (RTE) is an important factor for enhancing doctoral students’ research intentions (RI). This study aims to develop and validate the casual relationship model of the RTE and RI, mediated by research self-efficacy (RSE) and research engagement (RE), and examine differential RTE effects in years 1-3 of the doctoral program. The research sample consisted of 246 doctoral students in years 1-3 of their doctoral program, with the respondents randomly selected from 13 universities in Thailand. Data were collected via questionnaire and analyzed using an integrated generalized structured component analysis (IGSCA) with multigroup analysis. The findings have shown that there was no mediation effect of RE or RSE between the RTE and RI in the first year. In contrast, mediation effects of RE and RSE were found in the second (β = .097) and third years (β = .723) of the doctoral program. Based on the results, it is suggested that the RTE component associated with RSE should be established (e.g., allowing students to engage with their projects early and minimally) in the first year. Furthermore, it is recommended that RSE and RE be developed concurrently (e.g., encouraging students to share research ideas with others) in the second and third years.
{"title":"Effect of Research Training Environment on Doctoral Students’ Research Intentions","authors":"Sutthisan Chumwichan, Suwimon Wongwanich, Chayut Piromsombat","doi":"10.59865/abacj.2023.45","DOIUrl":"https://doi.org/10.59865/abacj.2023.45","url":null,"abstract":"The research training environment (RTE) is an important factor for enhancing doctoral students’ research intentions (RI). This study aims to develop and validate the casual relationship model of the RTE and RI, mediated by research self-efficacy (RSE) and research engagement (RE), and examine differential RTE effects in years 1-3 of the doctoral program. The research sample consisted of 246 doctoral students in years 1-3 of their doctoral program, with the respondents randomly selected from 13 universities in Thailand. Data were collected via questionnaire and analyzed using an integrated generalized structured component analysis (IGSCA) with multigroup analysis. The findings have shown that there was no mediation effect of RE or RSE between the RTE and RI in the first year. In contrast, mediation effects of RE and RSE were found in the second (β = .097) and third years (β = .723) of the doctoral program. Based on the results, it is suggested that the RTE component associated with RSE should be established (e.g., allowing students to engage with their projects early and minimally) in the first year. Furthermore, it is recommended that RSE and RE be developed concurrently (e.g., encouraging students to share research ideas with others) in the second and third years.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48289133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Slamet Ahmadi, Susanti Widhiastuti, Irfan Helmy, J. Jayadi, Atika Nur Aini
In the heated business competition of today’s financial services sector, small conventional banks such as microfinance institutions (MFIs) must maintain superior salespeople with adaptive selling capabilities to increase sales performance. Therefore, it is critical to investigate the determinant factor and consequences of salespeople’s adaptive selling capability. This study proposed to examine the effect of psychological empowerment dimensions, namely: meaning, competence, self-determination, and impact, on adaptive selling capability. In addition, this research also scrutinises the link between adaptive selling capability and sales performance by examining innovative selling behavior as a mediating variable. A total of 205 salespeople from 34 MFIs in Central Java, Indonesia, participated in the survey. Based on structural equation modelling (PLS-SEM) analyses, this study found that psychological empowerment dimensions significantly affect adaptive selling capability. Findings also demonstrate that adaptive selling capability positively influences innovative selling behaviour. Finally, the results revealed that innovative selling behaviour mediates the relationship between adaptive selling capability and sales performance. This research provides insight for MFI managers to improve sales performance by cultivating employee psychological empowerment, which impacts adaptive selling capability and innovative selling behavior.
{"title":"Examining the Antecedents and Consequences of Adaptive Selling Capability: Study from Microfinance Institutions in Indonesia","authors":"Slamet Ahmadi, Susanti Widhiastuti, Irfan Helmy, J. Jayadi, Atika Nur Aini","doi":"10.59865/abacj.2023.38","DOIUrl":"https://doi.org/10.59865/abacj.2023.38","url":null,"abstract":"In the heated business competition of today’s financial services sector, small conventional banks such as microfinance institutions (MFIs) must maintain superior salespeople with adaptive selling capabilities to increase sales performance. Therefore, it is critical to investigate the determinant factor and consequences of salespeople’s adaptive selling capability. This study proposed to examine the effect of psychological empowerment dimensions, namely: meaning, competence, self-determination, and impact, on adaptive selling capability. In addition, this research also scrutinises the link between adaptive selling capability and sales performance by examining innovative selling behavior as a mediating variable. A total of 205 salespeople from 34 MFIs in Central Java, Indonesia, participated in the survey. Based on structural equation modelling (PLS-SEM) analyses, this study found that psychological empowerment dimensions significantly affect adaptive selling capability. Findings also demonstrate that adaptive selling capability positively influences innovative selling behaviour. Finally, the results revealed that innovative selling behaviour mediates the relationship between adaptive selling capability and sales performance. This research provides insight for MFI managers to improve sales performance by cultivating employee psychological empowerment, which impacts adaptive selling capability and innovative selling behavior.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43636940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this study was to synthesize the major themes of research studies conducted in the context of cruise tourism in the period of 2015–2023 in an international research database (Web of Science – ISI SSCI) to provide an up-to-date review of the relevant literature and identify any associated academic gaps for future research using a Systematic Literature Review (SLR) synthesis process method. The study’s findings may be categorized into the following five major topics: 1) Customer Research, 2) Supply-Side Research, 3) Cruise Ship Research, 4) Overview Research, and 5) Employee Management Research. According to the results of the study, future research should look at the connection between cruise passengers’ behavioral intentions and their perceptions of the value of their trip, their perceptions regarding cruise ports and destinations, and their overall satisfaction. For scholars, cruise destination managers, and decision-makers in the field of cruise tourism development, the findings offer both theoretical and practical insights and recommendations.
本研究的目的是在国际研究数据库（Web of Science–ISI SSCI）中综合2015-2023年期间在邮轮旅游背景下进行的研究的主要主题，以提供相关文献的最新综述，并使用系统文献综述（SLR）综合过程为未来研究确定任何相关的学术空白方法该研究的结果可分为以下五大主题：1）客户研究，2）供应方研究，3）游轮研究，4）概览研究，以及5）员工管理研究。根据研究结果，未来的研究应该着眼于邮轮乘客的行为意图与他们对旅行价值的感知、他们对邮轮港口和目的地的感知以及他们的整体满意度之间的联系。对于邮轮旅游发展领域的学者、邮轮目的地管理者和决策者来说，这些发现提供了理论和实践上的见解和建议。
{"title":"Updating Cruise Tourism Theme: A Methodology of Systematic Literature Review","authors":"Tanapon Rungroueng, Paithoon Monpanthong","doi":"10.59865/abacj.2023.41","DOIUrl":"https://doi.org/10.59865/abacj.2023.41","url":null,"abstract":"The aim of this study was to synthesize the major themes of research studies conducted in the context of cruise tourism in the period of 2015–2023 in an international research database (Web of Science – ISI SSCI) to provide an up-to-date review of the relevant literature and identify any associated academic gaps for future research using a Systematic Literature Review (SLR) synthesis process method. The study’s findings may be categorized into the following five major topics: 1) Customer Research, 2) Supply-Side Research, 3) Cruise Ship Research, 4) Overview Research, and 5) Employee Management Research. According to the results of the study, future research should look at the connection between cruise passengers’ behavioral intentions and their perceptions of the value of their trip, their perceptions regarding cruise ports and destinations, and their overall satisfaction. For scholars, cruise destination managers, and decision-makers in the field of cruise tourism development, the findings offer both theoretical and practical insights and recommendations.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49046055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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