Bangxin Peng, Peerasut Bunkaewsuk, Rachadatip Uppathampracha, Pacharapong Kumjumpa, Luntian Bao
White-collar workers are a large workforce group that has an impact on organizational performance, as they possess knowledge, skills, and educational backgrounds that are valuable resources for their organizations. The aim of this study is to examine the interplay between work-family conflict and turnover intentions, along with the mediating effects of job stress and burnout within that association. The study collected empirical data from 400 white-collar workers in private organizations in Thailand. The result supported the hypothesized model, where direct effect and indirect effect were tested. The findings of the structural equation modeling (SEM) analysis revealed an association between work-family conflict and turnover intentions, job stress, and burnout, respectively. What’s more, the results indicate that job stress and burnout were associated with turnover intentions. According to the mediation analysis results, job stress appeared to partially mediate the relationship between work-family conflict and turnover intentions. Correspondingly, burnout was found to partially mediate the relationship between work-family conflict and turnover intentions. The findings have theoretical implications which indicate that this framework also supports the majority of white-collar workers in most industries, not only in specific professions. This approach can be beneficial for retaining talented employees within an organization.
{"title":"The Effect of Work-Family Conflict on Turnover Intention for White-Collar Workers: Examining the Mediating Role of Job Stress and Burnout","authors":"Bangxin Peng, Peerasut Bunkaewsuk, Rachadatip Uppathampracha, Pacharapong Kumjumpa, Luntian Bao","doi":"10.59865/abacj.2024.5","DOIUrl":"https://doi.org/10.59865/abacj.2024.5","url":null,"abstract":"White-collar workers are a large workforce group that has an impact on organizational performance, as they possess knowledge, skills, and educational backgrounds that are valuable resources for their organizations. The aim of this study is to examine the interplay between work-family conflict and turnover intentions, along with the mediating effects of job stress and burnout within that association. The study collected empirical data from 400 white-collar workers in private organizations in Thailand. The result supported the hypothesized model, where direct effect and indirect effect were tested. The findings of the structural equation modeling (SEM) analysis revealed an association between work-family conflict and turnover intentions, job stress, and burnout, respectively. What’s more, the results indicate that job stress and burnout were associated with turnover intentions. According to the mediation analysis results, job stress appeared to partially mediate the relationship between work-family conflict and turnover intentions. Correspondingly, burnout was found to partially mediate the relationship between work-family conflict and turnover intentions. The findings have theoretical implications which indicate that this framework also supports the majority of white-collar workers in most industries, not only in specific professions. This approach can be beneficial for retaining talented employees within an organization.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"42 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139155124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Thitirat Panbamrungkij, Chaidate Inchaisri, Sutthatip Phan-iam, Kamolporn Dhanarun, T. Swangchan-Uthai
Over the past few decades, Thailand has witnessed a decline in production from small-scale beef cattle farming, accompanied by a reduced interest from younger generations in continuing family farming. The present study aimed to determine the state of these farms based on good agricultural practices (GAP) and explored factors influencing beef herd productivity and the willingness of the next generation to sustain the family business. Data from 1,175 questionnaires from 34 provinces was analyzed using SPSS. Beef herds with higher calving rates (CR ≥ 60%) had better herd, reproductive, and health management scores compared with the lower CR (<60%) group. Results from a negative binomial regression showed that factors, i.e., prediction of calving date and routine deworming positively impacted CR, while others like feeding types, mineral supplements, vaccination and hormonal estrus synchronization negatively correlated with CR. Expert opinions (N = 83) highlighted the importance of recording systems, heat detection programs, pregnancy diagnosis, feeding type, sufficient qualified water supply and mineral supplements. The use of Artificial Neural Network (ANN) and GLM analysis also noted that farm potential score, farmer gender, and occupations were pivotal for the sustainability of beef farming. This research aids in strategizing for enhanced sustainable beef production in Thailand.
{"title":"Factors Influencing Productivity and Sustainability of Small-Scale Beef Farms in Thailand","authors":"Thitirat Panbamrungkij, Chaidate Inchaisri, Sutthatip Phan-iam, Kamolporn Dhanarun, T. Swangchan-Uthai","doi":"10.59865/abacj.2024.4","DOIUrl":"https://doi.org/10.59865/abacj.2024.4","url":null,"abstract":"Over the past few decades, Thailand has witnessed a decline in production from small-scale beef cattle farming, accompanied by a reduced interest from younger generations in continuing family farming. The present study aimed to determine the state of these farms based on good agricultural practices (GAP) and explored factors influencing beef herd productivity and the willingness of the next generation to sustain the family business. Data from 1,175 questionnaires from 34 provinces was analyzed using SPSS. Beef herds with higher calving rates (CR ≥ 60%) had better herd, reproductive, and health management scores compared with the lower CR (<60%) group. Results from a negative binomial regression showed that factors, i.e., prediction of calving date and routine deworming positively impacted CR, while others like feeding types, mineral supplements, vaccination and hormonal estrus synchronization negatively correlated with CR. Expert opinions (N = 83) highlighted the importance of recording systems, heat detection programs, pregnancy diagnosis, feeding type, sufficient qualified water supply and mineral supplements. The use of Artificial Neural Network (ANN) and GLM analysis also noted that farm potential score, farmer gender, and occupations were pivotal for the sustainability of beef farming. This research aids in strategizing for enhanced sustainable beef production in Thailand.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"14 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139163590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the causal relationship between cryptocurrencies and other major world economic assets, such as gold, stocks, oil, and bonds, using both Granger causality and correlation analyses. The study focuses on the period between 2018 and 2022, using a vector autoregressive model (VAR) to analyze data on cryptocurrencies and other major world economic assets, which collectively represent over 90% of the market during the observed period. Results show that correlation clearly identifies causal interdependency between cryptocurrencies and other major world economic assets and that the variation in cryptocurrencies increasingly explains other major world economic assets. The results reveal that there is Granger causality between the cryptocurrencies (Tether, USD Coin, and Binance USD) and the other major world economic assets (BOND, SP500, and GOLD). Additionally, the study finds evidence that market inefficiency in the cryptocurrency market increased between 2018 and 2022. The findings suggest that the properties of the cryptocurrency market are highly dynamic and that researchers should be hesitant to generalize the market properties observed during idiosyncratic periods. The relevant information is swiftly reflected in asset prices when investors are more interested in a news event, increasing volatility. Strong evidence suggests that volatility spill overs increase sharply at this time. The structure of these markets frequently changes, and a large number of cryptocurrencies appear and disappear every day.
{"title":"The Causal Relationship between Cryptocurrencies and Other Major World Economic Assets: A Granger Causality Test","authors":"Umawadee Detthamrong, Seksak Prabpala, Akkharawoot Takhom, Nattapong Kaewboonma, Kulthida Tuamsuk, Wirapong Chansanam","doi":"10.59865/abacj.2024.1","DOIUrl":"https://doi.org/10.59865/abacj.2024.1","url":null,"abstract":"This study examines the causal relationship between cryptocurrencies and other major world economic assets, such as gold, stocks, oil, and bonds, using both Granger causality and correlation analyses. The study focuses on the period between 2018 and 2022, using a vector autoregressive model (VAR) to analyze data on cryptocurrencies and other major world economic assets, which collectively represent over 90% of the market during the observed period. Results show that correlation clearly identifies causal interdependency between cryptocurrencies and other major world economic assets and that the variation in cryptocurrencies increasingly explains other major world economic assets. The results reveal that there is Granger causality between the cryptocurrencies (Tether, USD Coin, and Binance USD) and the other major world economic assets (BOND, SP500, and GOLD). Additionally, the study finds evidence that market inefficiency in the cryptocurrency market increased between 2018 and 2022. The findings suggest that the properties of the cryptocurrency market are highly dynamic and that researchers should be hesitant to generalize the market properties observed during idiosyncratic periods. The relevant information is swiftly reflected in asset prices when investors are more interested in a news event, increasing volatility. Strong evidence suggests that volatility spill overs increase sharply at this time. The structure of these markets frequently changes, and a large number of cryptocurrencies appear and disappear every day.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"217 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139171773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research primarily aims to investigate the implementation of patriotism and nationalism crisis communication strategies when destination marketers wish to attract domestic tourists to resume their travel consumption following the COVID-19 pandemic. The focal point of the investigation is to explain the mechanisms occurring in potential domestic tourists after communication via this strategy. The research objectives were set to test the causal relationships among destination reputation, trust, intentions to conduct secondary crisis communication, and visit intentions. Data were gathered from 546 potential Thai tourists via a survey questionnaire, with Phuket, Thailand, selected as the crisis scenario. Findings were analyzed via structural equation modeling and suggest that only trust positively impacts intentions to conduct secondary crisis communication. In contrast, visit intentions were positively affected by multiple influential factors (i.e., destination reputation, trust, and intentions to conduct secondary crisis communication). The findings yield suggestions on how to design and enhance the patriotism and nationalism messages to ensure a high level of visit intentions and intentions to conduct secondary crisis communication, for concerned practitioners who are responsible for destination marketing in the post-pandemic time when domestic tourists have become one of the primary and crucial target customers.
{"title":"Employing Patriotism and Nationalism in Destination Crisis Communication Strategy for the Pandemic","authors":"S. Talawanich, Arinya Pongwat","doi":"10.59865/abacj.2024.2","DOIUrl":"https://doi.org/10.59865/abacj.2024.2","url":null,"abstract":"This research primarily aims to investigate the implementation of patriotism and nationalism crisis communication strategies when destination marketers wish to attract domestic tourists to resume their travel consumption following the COVID-19 pandemic. The focal point of the investigation is to explain the mechanisms occurring in potential domestic tourists after communication via this strategy. The research objectives were set to test the causal relationships among destination reputation, trust, intentions to conduct secondary crisis communication, and visit intentions. Data were gathered from 546 potential Thai tourists via a survey questionnaire, with Phuket, Thailand, selected as the crisis scenario. Findings were analyzed via structural equation modeling and suggest that only trust positively impacts intentions to conduct secondary crisis communication. In contrast, visit intentions were positively affected by multiple influential factors (i.e., destination reputation, trust, and intentions to conduct secondary crisis communication). The findings yield suggestions on how to design and enhance the patriotism and nationalism messages to ensure a high level of visit intentions and intentions to conduct secondary crisis communication, for concerned practitioners who are responsible for destination marketing in the post-pandemic time when domestic tourists have become one of the primary and crucial target customers.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"136 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139172213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Claus Schreier, N. Udomkit, Jennifer Kreis, K. Setthakorn
Small- and medium-sized family business competitiveness is built largely upon trusted relationships between owners, management, and employees. This paper questions whether the quality of such relationships were changed by the work from home policy (WFH) utilized during the COVID-19 pandemic. This research analyses how mandatory WFH impacted interpersonal relationships between employees and supervisors in small and medium-sized family businesses (SMFB) by applying leader-member exchange theory (LMX). Thirteen in-depth interviews were conducted with owners or the executive management of Swiss SMFB. The study concludes that WFH affects the quality of the relationship between leaders and their employees. WFH is beneficial for the family business and its special relationships as long as all parties can count on well-established, trusted relationships and motivated and open-minded leaders who are capable of keeping the level of interpersonal communication with their employees well balanced. Where employees are struggling with WFH tasks while perceiving a denaturation of the leader-employee relationship a “call back to office” should be considered and indicates that effort is needed to improve the interpersonal relationship. A decent level of mutual trust between the parties helps firms to go through or overcome the down sides and turbulences under WFH and supports maintaining and enhancing leader-follower relationships during challenging times.
{"title":"Were Relationships in the Workplace Changed? An Exploration of the Impacts of the Mandatory Work from Home Policy on Small and Medium-Sized Family Businesses in Switzerland","authors":"Claus Schreier, N. Udomkit, Jennifer Kreis, K. Setthakorn","doi":"10.59865/abacj.2024.3","DOIUrl":"https://doi.org/10.59865/abacj.2024.3","url":null,"abstract":"Small- and medium-sized family business competitiveness is built largely upon trusted relationships between owners, management, and employees. This paper questions whether the quality of such relationships were changed by the work from home policy (WFH) utilized during the COVID-19 pandemic. This research analyses how mandatory WFH impacted interpersonal relationships between employees and supervisors in small and medium-sized family businesses (SMFB) by applying leader-member exchange theory (LMX). Thirteen in-depth interviews were conducted with owners or the executive management of Swiss SMFB. The study concludes that WFH affects the quality of the relationship between leaders and their employees. WFH is beneficial for the family business and its special relationships as long as all parties can count on well-established, trusted relationships and motivated and open-minded leaders who are capable of keeping the level of interpersonal communication with their employees well balanced. Where employees are struggling with WFH tasks while perceiving a denaturation of the leader-employee relationship a “call back to office” should be considered and indicates that effort is needed to improve the interpersonal relationship. A decent level of mutual trust between the parties helps firms to go through or overcome the down sides and turbulences under WFH and supports maintaining and enhancing leader-follower relationships during challenging times.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"45 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139171476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Napasri Timyam, Natchanan Natpratan, Kittinata Rhekhalilit, Kamil Ud Deen
Relative clauses are a well-studied phenomenon in linguistics, giving rise to discoveries about human language. In this study, we consider thîi-less relative clauses in Thai, in which a relative marker may be omitted under certain circumstances. The objectives of the study are to identify native speakers’ conditions of thîi omission and to explore whether knowledge of the conditions is transferred to their relative marker omission in English. Two parallel acceptability judgment tasks in Thai and English were conducted: 437 students from various faculties at Kasetsart University judged the acceptability of thîi-less relative clauses while 233 non-English major students and 83 English major students at the same university judged the acceptability of English marker-less relative clauses. Results showed the most favorable condition for thîi omission is a subject relative clause that modifies a general head noun and contains a non-eventive predicate. Such a structure of a thîi-less relative clause resembles the basic construction of nominal modification, i.e., a noun modified by a phrase. Results also showed the transfer of the thîi omission pattern into English, particularly among students with lower English proficiency. With L1 and L2 supporting data, the study demonstrated that syntax and semantics are determinants of relative marker omission in Thai.
{"title":"Relative Marker Omission in Thai: Evidence from Native Speakers’ Acceptability Judgments and Language Transfer","authors":"Napasri Timyam, Natchanan Natpratan, Kittinata Rhekhalilit, Kamil Ud Deen","doi":"10.59865/abacj.2023.68","DOIUrl":"https://doi.org/10.59865/abacj.2023.68","url":null,"abstract":"Relative clauses are a well-studied phenomenon in linguistics, giving rise to discoveries about human language. In this study, we consider thîi-less relative clauses in Thai, in which a relative marker may be omitted under certain circumstances. The objectives of the study are to identify native speakers’ conditions of thîi omission and to explore whether knowledge of the conditions is transferred to their relative marker omission in English. Two parallel acceptability judgment tasks in Thai and English were conducted: 437 students from various faculties at Kasetsart University judged the acceptability of thîi-less relative clauses while 233 non-English major students and 83 English major students at the same university judged the acceptability of English marker-less relative clauses. Results showed the most favorable condition for thîi omission is a subject relative clause that modifies a general head noun and contains a non-eventive predicate. Such a structure of a thîi-less relative clause resembles the basic construction of nominal modification, i.e., a noun modified by a phrase. Results also showed the transfer of the thîi omission pattern into English, particularly among students with lower English proficiency. With L1 and L2 supporting data, the study demonstrated that syntax and semantics are determinants of relative marker omission in Thai.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"3 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136346589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to develop an instrument for measuring student learning and to establish a learning index for high school students. A sample of 1,619 Cambodian high school students was selected using a stratified random sampling technique. Data were collected through a 56-item questionnaire based on a 5-point Likert scale and were analyzed using various statistical methods including descriptive statistics, content analysis, objectivity analysis, correlation analysis, construct validity (using M-plus), reliability analysis (using the R-package for Windows), and t-test analysis. The instrument consists of two key components: “Learning to Know” and “Learning to Do”, each further broken down into ‘Process’ and ‘Outcome’ elements. Each of these sub-components were represented by three distinct indicators. The instrument demonstrated good content validity with an Item-Objective Congruence (IOC) index ranging between 0.50 and 1.00, and excellent construct validity, supported by a variety of goodness-of-fit indices (CFI = 1.00, TLI = 0.99, SRMSR = 0.01, RMSEA = 0.02). The instrument also showed high internal consistency with reliability coefficients ranging from 0.83 to 0.93. The criterion-related validity was confirmed through known-groups validation. Two methods—criterion-related and norm-related—were used to determine students’ learning index levels. For this study, the norm-related method was chosen. The learning index was categorized into four levels: low (0.000 - 0.062), medium (0.063 - 0.375), relatively high (0.376 - 0.680), and high (0.681 - 1.000). Percentile ranks were also calculated to provide additional context for interpreting the learning indices of Cambodian high school students.
{"title":"Development and Validation of a Composite Learning Index for Cambodian High School Students","authors":"Bunhe Harth, Suwimon Wongwanich, Chayut Piromsombat","doi":"10.59865/abacj.2023.67","DOIUrl":"https://doi.org/10.59865/abacj.2023.67","url":null,"abstract":"This study aimed to develop an instrument for measuring student learning and to establish a learning index for high school students. A sample of 1,619 Cambodian high school students was selected using a stratified random sampling technique. Data were collected through a 56-item questionnaire based on a 5-point Likert scale and were analyzed using various statistical methods including descriptive statistics, content analysis, objectivity analysis, correlation analysis, construct validity (using M-plus), reliability analysis (using the R-package for Windows), and t-test analysis. The instrument consists of two key components: “Learning to Know” and “Learning to Do”, each further broken down into ‘Process’ and ‘Outcome’ elements. Each of these sub-components were represented by three distinct indicators. The instrument demonstrated good content validity with an Item-Objective Congruence (IOC) index ranging between 0.50 and 1.00, and excellent construct validity, supported by a variety of goodness-of-fit indices (CFI = 1.00, TLI = 0.99, SRMSR = 0.01, RMSEA = 0.02). The instrument also showed high internal consistency with reliability coefficients ranging from 0.83 to 0.93. The criterion-related validity was confirmed through known-groups validation. Two methods—criterion-related and norm-related—were used to determine students’ learning index levels. For this study, the norm-related method was chosen. The learning index was categorized into four levels: low (0.000 - 0.062), medium (0.063 - 0.375), relatively high (0.376 - 0.680), and high (0.681 - 1.000). Percentile ranks were also calculated to provide additional context for interpreting the learning indices of Cambodian high school students.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135244154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We are living in an era where the global business terrain is increasingly shaped by environmental, social, and economic challenges. It is important not only to know about sustainable principles, but also to understand how to turn this knowledge into tangible action. The core objective of “The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient, and Successful” is to offer practical knowledge and insights to business operators. This book offers comprehensive guidance for organizations and leaders to navigate the complex situations of sustainable business management, transforming challenges into opportunities for innovation and success. Several case studies from real world businesses are provided throughout the book. This book has earned noteworthy recognition, being shortlisted for Project Syndicate's Sustainability Book Award 2023, and further acclaimed as the winner of the Business Book Awards 2023 in the Change and Sustainability category. Remarkably, Project Syndicate is a renowned international media organization, widely acknowledged for its role in publishing and syndicating perceptive commentaries and analyses on a diverse array of global subjects (Project Syndicate, 2023).
{"title":"Book Review: The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient, and Successful","authors":"Pichayalak Pichayakul","doi":"10.59865/abacj.2023.66","DOIUrl":"https://doi.org/10.59865/abacj.2023.66","url":null,"abstract":"We are living in an era where the global business terrain is increasingly shaped by environmental, social, and economic challenges. It is important not only to know about sustainable principles, but also to understand how to turn this knowledge into tangible action. The core objective of “The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient, and Successful” is to offer practical knowledge and insights to business operators. This book offers comprehensive guidance for organizations and leaders to navigate the complex situations of sustainable business management, transforming challenges into opportunities for innovation and success. Several case studies from real world businesses are provided throughout the book. This book has earned noteworthy recognition, being shortlisted for Project Syndicate's Sustainability Book Award 2023, and further acclaimed as the winner of the Business Book Awards 2023 in the Change and Sustainability category. Remarkably, Project Syndicate is a renowned international media organization, widely acknowledged for its role in publishing and syndicating perceptive commentaries and analyses on a diverse array of global subjects (Project Syndicate, 2023).","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"27 16","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135774315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Coffee is one of the world’s most valuable commodities. However, both the refining procedure and the growing environment make each source of coffee unique. Recognizing this, the concept of geographical indication has emerged as a vital legal instrument to safeguard the intellectual property rights associated with specific products. Since this protection is jurisdiction-based, each nation can customize its own safeguarding measures and registration procedures to its internal policies and preferences, resulting in differing costs to producers. Multiple registrations in different jurisdictions are required for obtaining protection under the geographical indication realm, consequently creating a complex landscape to certain producers. This article aims to delve into the issues surrounding multiple registrations by examining the experiences of Doi Tung Coffee’s registrations in Thailand, the European Union, and Japan. Furthermore, harmonization of registration is proposed as a potential solution. By streamlining the registration process across territories, the harmonization approach seeks to minimize the costs associated with multiple registrations and ultimately bolster the competitive edge of producers in the global market. It also underscores the significance of providing adequate protection to promote the growth and success of coffee producers worldwide.
{"title":"Harmonization of Geographical Indication (GI) Registration: A Case Study of Doi Tung Coffee","authors":"Panitipad Suksomboon","doi":"10.59865/abacj.2023.65","DOIUrl":"https://doi.org/10.59865/abacj.2023.65","url":null,"abstract":"Coffee is one of the world’s most valuable commodities. However, both the refining procedure and the growing environment make each source of coffee unique. Recognizing this, the concept of geographical indication has emerged as a vital legal instrument to safeguard the intellectual property rights associated with specific products. Since this protection is jurisdiction-based, each nation can customize its own safeguarding measures and registration procedures to its internal policies and preferences, resulting in differing costs to producers. Multiple registrations in different jurisdictions are required for obtaining protection under the geographical indication realm, consequently creating a complex landscape to certain producers. This article aims to delve into the issues surrounding multiple registrations by examining the experiences of Doi Tung Coffee’s registrations in Thailand, the European Union, and Japan. Furthermore, harmonization of registration is proposed as a potential solution. By streamlining the registration process across territories, the harmonization approach seeks to minimize the costs associated with multiple registrations and ultimately bolster the competitive edge of producers in the global market. It also underscores the significance of providing adequate protection to promote the growth and success of coffee producers worldwide.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"27 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135774319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Long Kim, Teerasak Jindabot, Sook Fern Yeo, Songpan Janthong
ATK test kits have been used widely to test for the Covid-19 virus. This has led to a significant demand and strong repurchase intentions for consumption by many people, including Thai people. From the marketing management perspective, repurchase intentions have been regarded as a competitive advantage which can greatly support firms not only to provide sufficient supply to the market but also to achieve business sustainability. Hence, many businesses have continued evaluating certain determinants which significantly influence their customers’ intentions to rebuy their products. In this regard, investigating the factors influencing repurchase intentions is essential to many businesses. Accordingly, this research aims to investigate how switching costs, brand experience, and brand loyalty, influence consumers’ intentions to rebuy antigen test kits (ATK) for testing for Covid-19 among Thai citizens. A google form survey was developed to survey 670 people who had previously bought an ATK. However, there were only 523 responses deemed valid and usable for analysis through a structural equation model. Results revealed that brand loyalty was significantly influenced by brand experience and switching costs. Consumers remained loyal to the same ATK brand if they were satisfied with their experience of using the ATK product. This could happen when they faced a high barrier of switching to another brand. Repurchase intentions were significantly influenced by brand loyalty and brand experience, but not switching cost. People rebought the ATK product when they remained loyal with the current ATK brand. Their intentions to rebuy became even higher once they had a good experience of using the product.
{"title":"Determinants of Intention to Repurchase Antigen Test Kit (ATK) Product","authors":"Long Kim, Teerasak Jindabot, Sook Fern Yeo, Songpan Janthong","doi":"10.59865/abacj.2023.63","DOIUrl":"https://doi.org/10.59865/abacj.2023.63","url":null,"abstract":"ATK test kits have been used widely to test for the Covid-19 virus. This has led to a significant demand and strong repurchase intentions for consumption by many people, including Thai people. From the marketing management perspective, repurchase intentions have been regarded as a competitive advantage which can greatly support firms not only to provide sufficient supply to the market but also to achieve business sustainability. Hence, many businesses have continued evaluating certain determinants which significantly influence their customers’ intentions to rebuy their products. In this regard, investigating the factors influencing repurchase intentions is essential to many businesses. Accordingly, this research aims to investigate how switching costs, brand experience, and brand loyalty, influence consumers’ intentions to rebuy antigen test kits (ATK) for testing for Covid-19 among Thai citizens. A google form survey was developed to survey 670 people who had previously bought an ATK. However, there were only 523 responses deemed valid and usable for analysis through a structural equation model. Results revealed that brand loyalty was significantly influenced by brand experience and switching costs. Consumers remained loyal to the same ATK brand if they were satisfied with their experience of using the ATK product. This could happen when they faced a high barrier of switching to another brand. Repurchase intentions were significantly influenced by brand loyalty and brand experience, but not switching cost. People rebought the ATK product when they remained loyal with the current ATK brand. Their intentions to rebuy became even higher once they had a good experience of using the product.
","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"13 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135873799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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