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Digitalization impact factorial analysis on the consolidation prospects of urban communities 数字化对城市社区整合前景的影响因子分析
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-20-29
A. A. Garmashev, P. Velikikh, E. V. Velikikh
   The article deals with the influence problem of digitalization processes on the prospects of urban communities’ consolidation, which is implemented through a system of multi-level factors. The opinions of modern researchers and practitioners are studied on the introduction impact of digital technologies on the process of social consolidation. The article is based on the study results of expert surveys and focus group interviews, and ambivalent assessments of participants were obtained regarding the digital transformation of society. The paper presents the expert assessment results of the factors’ importance of urban communities’ consolidation and the influence of the second level’s digitalization factor on the prospects of urban communities’ consolidation. On the basis of these data, the following conclusions are formulated: in cases where digital transformation contributes to the improvement of social interactions, it will stimulate consolidation; reflection on the negative consequences of the digital technologies’ introduction, dehumanization of social reality as a result of its hybridization may prompt citizens to consolidate.
本文探讨了数字化进程对城市社区整合前景的影响问题,并通过一个多层次因素系统来实现城市社区整合。本文研究了现代研究者和实践者对数字技术对社会巩固过程的引入影响的看法。本文基于专家调查和焦点小组访谈的研究结果,获得了参与者对社会数字化转型的矛盾评估。本文给出了城市社区整合要素重要性的专家评价结果和第二级数字化要素对城市社区整合前景的影响。在这些数据的基础上,我们得出以下结论:在数字化转型有助于改善社会互动的情况下,它将刺激整合;反思数字技术引入的负面后果,社会现实的非人性化作为其杂交的结果可能促使公民巩固。
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引用次数: 0
Situational and communication content in the framework of SMM brand promotion in social networks 社交网络中SMM品牌推广框架下的情境和传播内容
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-4-11
K. A. Arzhanova, A. I. Eremeeva
   In the article the authors present the study results of the content use in SMM promotion. Information is given about the types of content, situational and communication contents are considered. The main research method chosen for studying the designated research problem is described – content analysis, as well as its types – non-quantitative and quantitative. Non-quantitative implies the presence of a certain indicator without the use of quantitative metrics, quantitative indicates the frequency identification of quantitative indicators occurrence. The study touched upon the content consideration in the VKontakte social network of three brands: “R. O. C. S. Smart Oral Care” – a brand of oral care products, “Danone Russia” – a Russian division brand of the Danone corporation, “Respect” – a Russian trade-mark, a multi-brand chain of stores for men’s and women’s shoes, accessories. The selection criteria for the study were: community belonging to the Russian brand; daily maintenance of content; the number of subscribers from 30 to 70 thousand. The analysis is accompanied by graphs comparing reactions to situational and communication posts of the above-mentioned brands. At the work conclusion, recommendations are given for SMM managers involved in the preparation of content plans, brands’ content strategies. The authors formulate conclusions about what needs to be done for the most effective promotion in social networks.
本文介绍了SMM推广中内容使用的研究结果。给出了关于内容类型的信息,考虑了情景和交流内容。描述了研究指定研究问题所选择的主要研究方法——内容分析,以及其类型——非定量和定量。非定量是指某一指标的存在没有使用定量指标,定量是指定量指标出现的频率识别。本研究涉及三个品牌在VKontakte社交网络中的内容考量:“R;“o.c.s.智能口腔护理”——口腔护理产品品牌,“达能俄罗斯”——达能公司的俄罗斯分部品牌,“尊重”——俄罗斯商标,一个多品牌的男女鞋,配饰连锁店。研究的选择标准是:属于俄罗斯品牌的社区;日常内容维护;订户数量从3万增加到7万。该分析附有图表,比较了上述品牌对情境和传播帖子的反应。在工作结论,建议SMM经理参与准备内容计划,品牌的内容策略。作者总结了在社交网络中最有效的推广需要做些什么。
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引用次数: 0
Structure of symbolic capital in the modern communication environment: digital network progression 现代传播环境下的符号资本结构:数字网络的演进
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-51-57
A. Yefanov
   Taking into account , the digital network progression observed in the modern communication environment, the article reviews the conceptual apparatus of communication, on the basis of which the symbolic capital structure is substantiated. Additional discrete varieties are distinguished: publicity capital, network capital and media capital. The role and place of reputation capital, digital capital, mobile capital and information capital in the structure of symbolic capital are indicated. The theoretical and methodological basis of the research are: the approach of structuralist constructivism (P. Bourdieu), the concept of mobile sociology (J. Urry), the theory of communication (F.I. Sharkov). The complex of the following theoretical methods is used: structural analysis, system analysis, modeling. It is concluded that the presented differentiation model of symbolic capital varieties allows, on the one hand, to systematize the scientific research existing in the social sciences, while simultaneously showing their discreteness and the presence of interconnections, on the other hand, to look at this structure through the prism of communication, thereby emphasizing the dominant socio-communication relations in the the digital network progression context of the modern communication environment. As a result, a social structure is being built, which turns out to be largely mediated. Based on the study results, the limitations of the proposed author’s six-component structure of symbolic capital are indicated. The prospects of the conducted theoretical research and the need for their further confirmation at the empirical level are noted.
考虑到在现代通信环境中观察到的数字网络的发展,本文回顾了通信的概念装置,在此基础上,符号资本结构得到了证实。额外的离散品种被区分为:宣传资本、网络资本和媒体资本。指出了声誉资本、数字资本、移动资本和信息资本在符号资本结构中的作用和地位。本研究的理论和方法基础是:结构主义建构主义方法(P.Bourdieu)、流动社会学概念(J.Urry)、传播理论(F.I.Sharkov)。使用以下复杂的理论方法:结构分析、系统分析、建模。结论是,所提出的符号资本品种的分化模型一方面使社会科学中存在的科学研究系统化,同时显示出它们的离散性和相互联系的存在,另一方面,通过传播的棱镜来看待这种结构,从而强调在现代通信环境的数字网络发展背景下占主导地位的社会通信关系。因此,一个社会结构正在建立,而这个结构在很大程度上是通过中介实现的。基于研究结果,指出了作者提出的符号资本六元结构的局限性。指出了所进行的理论研究的前景以及在实证层面进一步证实这些研究的必要性。
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引用次数: 0
Preferable academic work forms of medical students in the era of digitalization 数字化时代医学生首选的学术工作形式
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-58-69
I. Zolin, A. Iudin, D. Iudin, A. I. Iudin
The article presents the sociological study results on the preferred forms of medical students’ academic work in the era of digitalization. The study was carried out among students of the Volga Research Medical University using an online survey. The study purpose is to identify the attitude of various typological groups of medical students to various forms and methods of scientific and methodological support of the educational process, including the use of digital technologies. The work showed that behind the variety of medical students’ attitudes on the effectiveness of different forms of education, there is a willingness of young people to move away from traditional methods of obtaining professional knowledge and skills, and they clearly have a complex request for new forms of teaching, including using the Internet and electronic resources. The assessment of various forms and teaching methods has noticeable differences depending on the affiliation of students to various faculties. The article analyzes the students’ assessments of the various forms’ effectiveness of education using multidimensional data analysis, which made it possible to identify four types of student attitudes: 1) orientation to online learning; 2) live contact with the teacher; 3) electronic library; 4) work with summaries of educational materials. Each of these types contains its own set of preferred and rejected items
本文介绍了数字化时代医学生学业工作首选形式的社会学研究结果。这项研究是在伏尔加研究医科大学的学生中通过在线调查进行的。本研究的目的是确定不同类型的医学生群体对教育过程中各种形式和方法的科学和方法支持的态度,包括使用数字技术。这项工作表明,在医学生对不同教育形式的有效性持不同态度的背后,有一种年轻人愿意摆脱传统的获得专业知识和技能的方法,他们显然对新的教学形式有复杂的要求,包括使用互联网和电子资源。根据学生所属院系的不同,各种形式和教学方法的评估也有明显的差异。本文利用多维数据分析分析了学生对各种形式的教育有效性的评价,从而可以识别出四种学生态度:1)对在线学习的倾向;2)与老师现场联系;3)电子图书馆;4)整理教材的摘要。每种类型都包含自己的一组首选项和拒绝项
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引用次数: 0
Digitalization of the sphere of citizen science in Russia. Prospects and barriers to development 俄罗斯公民科学领域的数字化。发展的前景和障碍
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-12-19
E. Rassolova, K. Galkin
   The article examines the digitalization issues of scientific volunteering and the digitalization prospects of this industry using the example of various online initiatives of citizen science. The effectiveness problem of digital technologies for the implementation of citizen science projects is considered in the context of the experience of implementing specific programs of various volunteer projects in this area. The article analyzes the websites, documents and activity of five research projects in the field of citizen science on technical, natural science and humanitarian initiatives. The conducted research made it possible to determine the positive role of citizen science digitalization. However, the problems of digital gaps, as well as the insufficient digitalization of citizen science projects, create barriers to the full implementation of such projects, which also have a significant educational function. At the same time, the study also notes the important role of creating networks of such projects and expanding the large range participation of interested persons in such projects, which will contribute to the systematic and structural development of citizen science digital initiatives in the future. Of particular importance for the development of such initiatives is the volunteers’ involvement, as well as various interested persons, and the participation expansion in such initiatives of participants from small towns and the accessibility creation of such projects.
本文以公民科学的各种在线倡议为例,探讨了科学志愿服务的数字化问题和该行业的数字化前景。结合公民科学领域各类志愿者项目具体方案的实施经验,探讨了数字技术在公民科学项目实施中的有效性问题。本文分析了公民科学在技术、自然科学和人文主义领域的五个研究项目的网站、文献和活动情况。所进行的研究使确定公民科学数字化的积极作用成为可能。然而,数字鸿沟问题和公民科学项目的数字化程度不高,阻碍了公民科学项目的全面实施,而公民科学项目也具有重要的教育功能。与此同时,该研究还指出了创建此类项目网络和扩大感兴趣人员对此类项目的广泛参与的重要作用,这将有助于未来公民科学数字计划的系统和结构发展。对这些倡议的发展特别重要的是志愿人员以及各种有关人士的参与,扩大来自小城镇的参与者对这些倡议的参与,以及创造这些项目的可达性。
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引用次数: 0
The distance learning impact on the quality of the educational process (according to the study results conducted at the State University of Management) 远程学习对教育过程质量的影响(根据州立管理大学的研究结果)
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-89-98
I. K. Shcherbakova
   Digitalization is gaining momentum at a rapid pace, affecting all spheres of society, including education, where, as a result of the global Covid-19 pandemic, a forced transition from full-time to distance learning, digital format was carried out. However, the quality of educational activities during this transition has significantly decreased, as evidenced by numerous studies in 2020-2023. Therefore, it is necessary to comprehend the main problems associated with the reduction of traditional classroom educational practices and the transition from offline learning format to online format.   The study purpose is to clarify the students’ opinion about the quality of educational activities in the distance learning format; to identify difficulties encountered by participants in the educational process in connection with the emergency transition to online learning; to determine the prospects of the developed online learning system at the higher education level.   To achieve this goal, theoretical and empirical research methods were used, as well as qualitative and quantitative analysis of the data obtained. The sample consisted of the responses of 100 1st-year students of the State University of Management who receive professional education in various fields of training. As a result of processing the students’ responses, a generally positive attitude towards distance education was noted, however, forced digitalization revealed the negative sides of this transition. In this regard, it is proposed to form recommendations on the need to develop the principles of an educational process combined system, providing for a combination of online and offline formats. In addition, the author’s task is to offer modern interactive techniques that will be used on online platforms in order to increase interest in learning and improve the quality of the educational process.
数字化的势头正在迅速增强,影响到包括教育在内的社会各个领域,由于全球新冠肺炎大流行,教育被迫从全日制向远程学习过渡,数字化形式应运而生。然而,2020-2023年的大量研究表明,这一过渡时期的教育活动质量显著下降。因此,有必要理解与传统课堂教育实践的减少以及从线下学习模式向在线学习模式的转变相关的主要问题。研究目的是澄清学生对远程学习形式下教育活动质量的看法;查明参与者在紧急过渡到在线学习的教育过程中遇到的困难;以确定所开发的在线学习系统在高等教育水平上的前景。为了实现这一目标,采用了理论和实证研究方法,以及对所获得的数据进行定性和定量分析。该样本由100名州立管理大学一年级学生的回答组成,他们接受了不同培训领域的专业教育。由于处理了学生的反应,人们对远程教育普遍持积极态度,然而,强制数字化揭示了这一转变的负面影响。在这方面,建议就制定教育过程组合系统的原则的必要性提出建议,提供在线和离线形式的组合。此外,作者的任务是提供将在在线平台上使用的现代互动技术,以增加学习兴趣并提高教育过程的质量。
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引用次数: 0
Students’ attitudes to social advertising: results of a study 学生对社交广告的态度:一项研究结果
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-81-88
A. Timokhovich, T. Filenko, A. S. Lelyakova
   The article presents the results of an empirical study aimed at studying the attitude of students to social advertising.   The object of the empirical study is student youth.   The subject of the study is the students’ attitude to the placement channels and modern technologies for attracting attention to social advertising.   The topic of social advertising was chosen for the study – advertising aimed at helping homeless animals. The study was conducted in spring 2023 using a survey method. The study identified young people’s readiness to be involved in solving social problems; the work showed young people’s attitudes to channels of social advertising; this research determined the attitudes to the emotional component of social advertising and revealed attitude to new ways of attracting attention that are used in contemporary social advertising. The study results indicate that, firstly, most young people are ready to help shelters and foundations that support to homeless animals, however, young people are not ready to make an effort to find the necessary information; secondly, young people do not always notice social advertising, despite the fact that they actively use different media channels; thirdly, according to respondents, the most effective social advertising contains in the verbal or visual series direct encouragement to the target action; fourthly, in order to increase the level of involuntary attention of target groups to social advertising, it is necessary to use new techniques of visual impact on the audience using digital technologies. In conclusion of this article, findings and recommendations are formulated which can be applied in the development of social advertising campaigns.
本文介绍了一项实证研究的结果,旨在研究学生对社交广告的态度。实证研究的对象是学生青年。本研究的主题是学生对社交广告的投放渠道和现代技术的态度。这项研究选择了社交广告的主题——旨在帮助无家可归的动物的广告。这项研究是在2023年春季采用调查方法进行的。该研究确定了年轻人参与解决社会问题的意愿;该作品展示了年轻人对社交广告渠道的态度;本研究确定了人们对社交广告情感成分的态度,并揭示了人们对当代社交广告中新的吸引注意力方式的态度。研究结果表明,首先,大多数年轻人准备帮助收容所和基金会,以支持无家可归的动物,然而,年轻人还没有准备好努力寻找必要的信息;其次,年轻人并不总是注意到社交广告,尽管他们积极使用不同的媒体渠道;第三,受访者认为,最有效的社交广告包含对目标行为的直接鼓励;第四,为了提高目标群体对社交广告的非自愿关注水平,有必要使用数字技术对受众进行视觉冲击的新技术。在本文的结论中,提出了可应用于社交广告活动发展的调查结果和建议。
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引用次数: 0
Human-cloud platform promotion realization on the example of “Professionals 4.0” platform in “Gazprom neft” PJSC 以“Gazprom neft”PJSC“professional 4.0”平台为例的人云平台推广实现
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-30-39
L. G. Akhmaeva
   The article analyzes such concepts as the sharing economy model, gig economy model, economic uber model, human cloud platforms. The change in the perception of remote and hybrid employment forms by society in general and business in particular after the Covid-19 pandemic is considered in detail. Such primary manifestations of new approaches to the use of resources as coworking, coliving, carsharing, carpooling, timeshare are studied. In the course of the conducted research, the main drivers were discussed that international companies voice as key for accessing human cloud platforms, generally coinciding with the Russian companies’. Recommendations for working with projects in the flexible instruction mode were also highlighted, which should be taken into account by organizations that have decided to turn to the services of human cloud platforms, namely: the existing policy simplification and realization of procedures, readiness for discomfort and its minimization for employees, flexibility in the control of all types of resources, adaptation for the absence of “correct” answers. The article identified barriers to the conclusion of a contract for freelance performers and customer companies on the human cloud platform and proposed promotion channels for the Professionals 4.0 platform and similar human cloud platforms.
文章分析了共享经济模式、零工经济模式、经济超级模式、人云平台等概念。详细考虑了新冠肺炎大流行后,社会,特别是企业对远程和混合就业形式的看法发生的变化。研究了共享办公、共乘、拼车、拼车和分时度假等资源利用新方法的主要表现形式。在进行的研究过程中,讨论了国际公司作为访问人类云平台的关键的主要驱动因素,这通常与俄罗斯公司的一致。还强调了以灵活教学模式开展项目的建议,决定转向人工云平台服务的组织应考虑到这些建议,即:现有政策简化和实现程序,做好应对不适的准备,尽量减少员工的不适,灵活控制所有类型的资源,适应没有“正确”答案的情况。这篇文章确定了自由职业表演者和客户公司在人类云平台上签订合同的障碍,并提出了专业人士4.0平台和类似人类云平台的推广渠道。
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引用次数: 0
Gifting representations’ analysis in the digital environment of Moscow museums 莫斯科博物馆数字环境中的馈赠表征分析
Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-70-80
Удк, Vitaly D. Romanov
   The article presents the research results of gifting online-representations of 170 museums in Moscow (federal, regional, private). Data collection and its interpretation were structured around the duality of the museum gift as a semantic unit representing the following categories: 1) appeals and requests from museums for different types of property support (new items or monetary donations); 2) gifts previously given to the museum, presented in electronic catalogues. The data collected from the materials of Moscow museums’ websites showed that appeals for assistance to museums, regardless of the type of charity, are the lot of a minority (8–15 %). In turn, 82 museums have systematized electronic catalogues, among them only 13 % clearly distinguish information about the way of items’ arrival and through a gift, including in a separate category of description. Considering a long history of philanthropists’ influence on the formation and development of museums, and evidence of existing museum support practices, the author does not argue about low intensity of donations in museum institutions, but offers to draw a conclusion about the relationship between low articulation of gift intentions and donations in the collections and functioning of the museum field in Moscow, its rules and shared norms.
这篇文章介绍了莫斯科170家博物馆(联邦、地区、私人)在线赠送藏品的研究结果。数据收集及其解释是围绕博物馆礼物的双重性构建的,博物馆礼物是一个语义单元,代表以下类别:1)博物馆对不同类型的财产支持(新物品或金钱捐赠)的呼吁和请求;2) 以前送给博物馆的礼物,以电子目录的形式呈现。从莫斯科博物馆网站的材料中收集的数据显示,无论慈善机构类型如何,向博物馆寻求援助的呼吁都是少数(8-15%)。反过来,82家博物馆已经将电子目录系统化,其中只有13%的博物馆清楚地区分了物品到达方式和礼物的信息,包括单独的描述类别。考虑到慈善家对博物馆形成和发展的长期影响,以及现有博物馆支持实践的证据,作者并不认为博物馆机构的捐赠强度低,但它提出了一个结论,即在莫斯科博物馆领域的收藏和运作、规则和共同规范中,礼物意向的低表达与捐赠之间的关系。
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引用次数: 0
Higher education, internet usage, and Chinese female’s identification with patriarchal perspective: An empirical analysis considering moderating effect 高等教育、互联网使用与中国女性男权观念认同:一个考虑调节效应的实证分析
Pub Date : 2023-04-27 DOI: 10.26425/2658-347x-2023-6-1-79-88
Jiacheng Gao, Yue Liu
Based on data from a sample of 377 females in the 2018 Chinese General Social Survey, this study constructs a logit model considering moderating effect to estimate the effect of receiving higher education on the patriarchal perspective held by Chinese females, and examines the moderating effect of internet usage on the relationship between receiving higher education and the patriarchal perspective. As a result of the study, the authors came to the following conclusions. Firstly, receiving higher education will have a direct and significant improvement effect on the patriarchal perspective held by Chinese females, reducing their identification with the patriarchal perspective, especially for Chinese rural females. Secondly, internet usage will not directly have a significant effect on the patriarchal perspective held by Chinese females, but it will indirectly have a significant moderating effect on the patriarchal perspective held by Chinese rural females by receiving higher education. The more frequently Chinese rural females use the Internet, the weaker the effect of receiving higher education on their patriarchal perspective. Ultimately, when Chinese rural females use the Internet very frequently, receiving higher education will make them identify with the patriarchal perspective. Thirdly, the act of marriage will significantly strengthen the identification with the patriarchal perspective for both Chinese urban and rural females. However, engaging in household investment activities will significantly reduce the patriarchal perspective of Chinese urban females, while Chinese rural females will only gradually identify more with the patriarchal perspective as they grow older.
基于2018年中国社会总体调查中377名女性样本的数据,本研究构建了一个考虑调节效应的logit模型,以估计接受高等教育对中国女性父权观念的影响,并考察了网络使用对接受高等教育与父权视角之间关系的调节作用。研究的结果是,作者得出了以下结论。首先,接受高等教育将对中国女性持有的父权观念产生直接而显著的改善作用,减少她们对父权观念的认同,尤其是对中国农村女性。其次,网络使用不会直接对中国女性的父权观念产生显著影响,但会通过接受高等教育间接对中国农村女性的父权观产生显著的调节作用。中国农村女性使用互联网的频率越高,接受高等教育对其父权观念的影响就越弱。归根结底,当中国农村女性频繁使用互联网时,接受高等教育会使她们认同父权观念。第三,婚姻行为将显著加强中国城乡女性对父权视角的认同。然而,从事家庭投资活动会显著降低中国城市女性的父权观念,而中国农村女性只会随着年龄的增长而逐渐认同父权观念。
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