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Ways to improve the social efficiency of small and medium-sized businesses in the context of digitalization 如何在数字化背景下提高中小企业的社会效率
Pub Date : 2023-02-01 DOI: 10.26425/2658-347x-2022-5-4-48-55
A. Denikin, Z. Denikina, N. V. Kubikova
This article discusses the issue related to ways to improve the social efficiency of small and medium-sized businesses in the context of digitalization. The authors consider key aspects concerning the internal component of business processes through the prism of a behaviorist approach – study the role of human capital in the formation of social efficiency of the company, identify ways of measuring it and the role of job satisfaction, as well as the impact of this indicator on the productivity of the workforce as a whole. The social efficiency of a company is a complex phenomenon, therefore, the study of ways to improve it through internal business processes is important. As the main conclusions to the work, the authors formulate recommendations for improving the level of job satisfaction through the integration of the latest digital technologies. An important place in this article is devoted to the study of the issue related to the factors of increasing job satisfaction. The authors consider the main groups of factors that form the level of employee satisfaction with work. Based on the identified factors, the authors make recommendations to improve the social efficiency of the company. In the final part of the article, the authors make conclusions regarding the further development of the social efficiency of small and medium-sized businesses in the conditions of digitalization.
本文探讨了在数字化背景下如何提高中小企业社会效率的相关问题。作者通过行为主义方法的棱镜考虑了有关业务流程内部组成部分的关键方面-研究人力资本在公司社会效率形成中的作用,确定测量方法和工作满意度的作用,以及该指标对整个劳动力生产力的影响。公司的社会效率是一个复杂的现象,因此,研究如何通过内部业务流程来提高公司的社会效率是很重要的。作为工作的主要结论,作者提出了通过整合最新的数字技术来提高工作满意度的建议。在这篇文章中,一个重要的地方是专门研究与提高工作满意度的因素有关的问题。作者考虑了构成员工工作满意度水平的主要因素组。在此基础上,提出了提高公司社会效率的建议。在文章的最后部分,作者对数字化条件下中小企业社会效率的进一步发展进行了总结。
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引用次数: 0
Digitalization of mass media as a factor of influence on trust in artificial intelligence 大众媒体数字化是影响人工智能信任的一个因素
Pub Date : 2023-02-01 DOI: 10.26425/2658-347x-2022-5-4-90-97
P. V. Razov, A. Garaganov
The article discusses the influence of media digitalization on the individuals’ trust in artificial intelligence technologies. The authors study the key features associated with the current state of the media market, as well as highlight the risks that affect the development of the media and consumer confidence in them. An important place in this work is given to the analysis of the media digitalization. The main elements that reflect the consequences of this process are described, as well as global trends associated with the mass media market. In this paper, the aspect of individuals’ trust in artificial intelligence is studied, in particular, the main reasons for distrust in the phenomenon under study are considered. The authors have identified the relationship between the process of digitalization of the media and the trust of individuals in artificial intelligence. In the final part of the article, the authors present the results of digitalization of the media in the context of the transition to new formats, and also reveal the existing mechanism of the impact of this transition on people’s trust in artificial intelligence.
本文探讨了媒介数字化对个人对人工智能技术信任的影响。作者研究了与媒体市场现状相关的关键特征,并强调了影响媒体发展和消费者对媒体信心的风险。在这项工作中,对媒体数字化的分析占有重要的地位。描述了反映这一进程后果的主要因素,以及与大众媒介市场有关的全球趋势。本文从个体对人工智能的信任这一方面进行了研究,特别考虑了所研究现象中产生不信任的主要原因。作者已经确定了媒体数字化进程与个人对人工智能的信任之间的关系。在文章的最后部分,作者展示了新业态转型背景下媒体数字化的成果,并揭示了这种转型对人们对人工智能信任影响的现有机制。
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引用次数: 1
Media communication as a factor of diaspora self-organization 媒体传播是侨民自组织的一个因素
Pub Date : 2023-02-01 DOI: 10.26425/2658-347x-2022-5-4-56-66
T. N. Kameneva, K. Kunilova, A. V. Tseluiko
Intensively developing information and information and communication technologies contribute to the transformation of the modern international students’ migration process. There is a need to redefine and rethink many concepts, including the concept of diaspora, as well as rethinking the role of Internet technologies in diaspora communication processes, which are formed at several levels: migrant – country of origin and migrant – recipient country. The nature of interactions of a foreign citizen is changing not only with his historical homeland, but also with the state in which he finds himself. It becomes obvious that Internet technologies and Internet communications can influence the process of adaptation of foreign students, as well as the nature of their interactions with compatriots and representatives of other socio-cultural environment. Media communication, which is formed in the Internet, has an impact on the organization of the diaspora, on its self-organization, which requires studying this area, as well as possible aspects of self-organization in new media conditions. In this article, the authors attempt to analyze how modern Internet technologies help a foreign student at various stages of his adaptation to new socio-cultural conditions, also assess the role of Internet technologies in the preparatory stage, when a foreign student is just planning his move and actively searching for reliable information about possible obstacles, problems and opportunities of his stay in a new territory. An important section of the article is the analysis of Internet technologies as a mechanism of diaspora communication, as well as a mechanism for implementing the communicative capital of the diaspora in the process of adaptation of a foreign student and his integration into new socio–cultural conditions and the educational environment of the university.
大力发展的信息和信息通信技术有助于现代国际学生迁移过程的转变。有必要重新定义和思考许多概念,包括侨民的概念,并重新思考互联网技术在侨民传播过程中的作用,这些传播过程在几个层面上形成:移民-原籍国和移民-接受国。外国公民互动的性质不仅随着他的历史家园而变化,也随着他所处的国家而变化。很明显,互联网技术和互联网通信可以影响外国学生的适应过程,以及他们与同胞和其他社会文化环境代表的互动性质。在互联网中形成的媒体传播对散居者的组织及其自组织产生了影响,这需要研究这一领域,以及新媒体条件下自组织的可能方面。在这篇文章中,作者试图分析现代互联网技术如何帮助外国学生在适应新的社会文化条件的各个阶段,并评估互联网技术在准备阶段的作用,当外国学生只是在计划行动并积极寻找有关可能障碍的可靠信息时,他在一个新的领域逗留的问题和机会。本文的一个重要部分是分析互联网技术作为一种海外交流机制,以及在外国学生适应新的社会文化条件和大学教育环境的过程中实现海外交流资本的机制。
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引用次数: 0
The role of local initiatives and social networks in solving the problem of waste disposal in the cities of Apatity and Kirovsk, Murmansk region: the experience of participant observation 地方倡议和社会网络在解决摩尔曼斯克地区阿帕蒂市和基洛夫斯克市废物处理问题中的作用:参与者观察的经验
Pub Date : 2023-02-01 DOI: 10.26425/2658-347x-2022-5-4-67-77
N. A. Koldobskaya
The study is devoted to identifying the role of local initiatives and local communities in solving garbage problems in the cities of Apatity and Kirovsk in the Murmansk region. The cases of Apatity and Kirovsk show that the basis for the consolidation of the local community as a socio-territorial community is the place of residence and the use of existing social structures, in this case, localized neighboring communities, Internet communities and their communication channels. The interviews conducted at the field stage in the cities showed that thanks to local initiatives, in parallel to the actions of regional operators, there is a process of transformation of ecological thinking and the formation of a certain mentality. In each city, more and more people are involved in the process of cleaning the territory from garbage and separate collection of waste. In many ways, urban initiatives in Kirovsk and Apatity in the conditions of urban shrinkage exist not because of, but in spite of the socio-economic processes that are taking place there. Most of the citizens involved in the process note that it is very important for them to make their city better and feel like a part of something in common, to feel their need.
该研究致力于确定地方倡议和地方社区在解决摩尔曼斯克地区阿帕蒂市和基洛夫斯克市垃圾问题方面的作用。Apatity和Kirovsk的案例表明,巩固当地社区作为一个社会领土社区的基础是居住地和现有社会结构的使用,在这种情况下,是本地化的邻近社区、互联网社区及其沟通渠道。在城市实地阶段进行的采访表明,得益于当地的举措,在区域经营者的行动的同时,也有一个生态思维转变和某种心态形成的过程。在每个城市,越来越多的人参与到清理垃圾和单独收集垃圾的过程中。在许多方面,在城市萎缩的情况下,基洛夫斯克和阿帕蒂的城市倡议之所以存在,不是因为那里正在发生的社会经济进程,而是因为那里正在进行的社会经济过程。参与这一过程的大多数公民都指出,让他们的城市变得更好,让自己感觉自己是共同事物的一部分,感受自己的需求,这一点非常重要。
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引用次数: 0
STEM salaries in Russia: the importance of human capital and institutional factors 俄罗斯的STEM薪酬:人力资本和制度因素的重要性
Pub Date : 2023-02-01 DOI: 10.26425/2658-347x-2022-5-4-78-89
A. E. Putintseva
In the age of digital transformation, there is an increasing discussion about human resource shortages. In particular, IT professionals, and specialists in science and technology (STEM – Science, Technology, Engineering and Mathematics) in general. One of the decisive factors in attracting and retaining a highly skilled workforce is the level of compensation, so it is important to understand what determinants affect its level in Russia, which is the focus of this study. The influence of human capital (special experience and availability of higher education) and institutional factors (organization size, economic sector, organization profile) were considered. The data of the National Research University Higher School of Economics Russian Monitoring of Economic Situation and Health for 2010–2020 were used for the analysis. The paper presents a detailed description of the final sample (N = 4 674). The J. Mintzer wage equation is used as the main econometric model. The results show that the level of financial compensation increases when a STEM specialist has higher education, works in a large and commercial organization. Work experience has no effect on compensation. The profile of the organization (technical or not) also did not show an unambiguous result in this study.
在数字化转型的时代,关于人力资源短缺的讨论越来越多。特别是IT专业人士,以及科学和技术(STEM -科学、技术、工程和数学)方面的专家。吸引和留住高技能劳动力的决定性因素之一是薪酬水平,因此了解影响俄罗斯薪酬水平的决定因素非常重要,这也是本研究的重点。考虑了人力资本(特殊经验和高等教育的可获得性)和体制因素(组织规模、经济部门、组织概况)的影响。本研究使用俄罗斯国立研究型大学高等经济学院2010-2020年经济形势与健康监测数据进行分析。本文给出了最终样本(N = 4 674)的详细描述。J. Mintzer工资方程被用作主要的计量经济模型。结果表明,当STEM专家受过高等教育,在大型商业组织工作时,经济补偿水平会增加。工作经验对薪酬没有影响。在本研究中,组织的概况(技术或非技术)也没有显示出明确的结果。
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引用次数: 0
Digital participation: category conceptualization in foreign practice of civic engagement 数字参与:国外公民参与实践中的范畴概念化
Pub Date : 2023-01-31 DOI: 10.26425/2658-347x-2022-5-4-4-14
S. Abramova
The participatory model of civic participation is attracting more and more attention from researchers of modern societies. The article is devoted to the issue of determining the content and structural components of digital participation concept. The problem of the digital technologies’ effectiveness for the implementation of civic activity is considered in the context of the practice and experience of foreign organizations in the implementation of digital activism. The author conducts an informal analysis of 46 foreign websites, their content is related to the development of digital participation (government agencies, educational and charitable organizations, digital platforms). The study made it possible to build a structural model of digital participation, including the main subjects, their goals and the necessary conditions / factors of the non-digital and digital environment, as well as the personal component. This is connected with an expanded context in the interpretation of digital participation, which considers the activities of not only the subjects of civic participation itself, but also all other subjects and conditions necessary for the involvement of citizens in digital participation. It is shown that the practice-oriented understanding of digital participation is based on a number of provisions in the documents of international organizations (the United Nations, the European Union) and is based on the assessment through various international indices. The participatory interpretation allows us to conclude that civic participation is extremely positive, based on a culture of participation and consistency in the goals of various social groups and subjects.
公民参与的参与式模式越来越受到现代社会研究者的关注。本文致力于确定数字参与概念的内容和结构组成部分。数字技术对公民活动实施的有效性问题是在国外组织实施数字行动主义的实践和经验的背景下考虑的。笔者对国外46家网站进行了非正式分析,其内容与数字化参与的发展有关(政府机构、教育慈善组织、数字化平台)。这项研究使建立数字参与的结构模型成为可能,其中包括主要主体、其目标、非数字和数字环境的必要条件/因素以及个人组成部分。这与数字参与解释的扩展背景有关,它不仅考虑公民参与主体本身的活动,还考虑公民参与数字参与所需的所有其他主体和条件。研究表明,以实践为导向的对数字参与的理解是基于国际组织(联合国、欧盟)文件中的一些规定,并基于通过各种国际指标进行的评估。参与性解释使我们能够得出结论,公民参与是非常积极的,其基础是参与文化和各种社会群体和主体目标的一致性。
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引用次数: 0
Social exclusion as a side effect of machine learning mechanisms 社会排斥是机器学习机制的副作用
Pub Date : 2023-01-31 DOI: 10.26425/2658-347x-2022-5-4-23-30
A. Tertyshnikova, U. O. Pavlova, M. V. Cimbal
The development of neural network technologies leads to their integration in decision-making processes at the level of such important social institutions as healthcare, education, employment, etc. This situation brings up the question of the correctness of artificial intelligence decisions and their consequences. The aim of this work is to consider the origin and replication of social exclusion, inequality and discrimination in society as a result of neurotraining. Neurotraining understood as the principles of any neural networks’ training. Social exclusion and the resulting discrimination in decisions made by artificial intelligence is considered as a consequence of the big data processing principles. The authors review the theories of foreign and Russian authors concerning the impact of artificial intelligence on strengthening the existing social order, as well as problems with processing and interpreting data for training computer systems on them. Real situations of the specifics of the data itself and its processing that have led to increased inequality and exclusion are also given. The conclusion about the sources of social exclusion and stigmatization in society is made due to the similarity between natural and artificial neural networks functioning. The authors suggest that it is the principles of neurotraining in a “natural” society that lead not only to discrimination at the macro level, but also cause vivid negative reactions towards representatives of the exclusive groups, for example, interethnic hatred, homophobia, sexism, etc. The question about the possibility of studying “natural” society in comparison with “artificial” one is raised.
神经网络技术的发展导致它们在诸如医疗保健、教育、就业等重要社会机构层面的决策过程中得到整合。这种情况提出了人工智能决策的正确性及其后果的问题。这项工作的目的是考虑作为神经训练结果的社会排斥、不平等和歧视的起源和复制。神经训练被理解为任何神经网络训练的原则。人工智能在决策中产生的社会排斥和歧视被认为是大数据处理原则的结果。作者回顾了外国和俄罗斯作者关于人工智能对加强现有社会秩序的影响的理论,以及处理和解释用于训练计算机系统的数据的问题。还给出了导致不平等和排斥加剧的数据本身及其处理的具体情况。由于自然神经网络和人工神经网络功能的相似性,得出了社会排斥和社会污名化的来源。作者认为,“自然”社会中的神经训练原则不仅导致了宏观层面的歧视,而且导致了对排他性群体代表的生动的负面反应,例如种族间仇恨、同性恋恐惧症、性别歧视等。提出了研究“自然”社会与研究“人工”社会的可能性的问题。
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引用次数: 0
Study of social network interference of memory processes in adolescence 社会网络对青少年记忆过程的干扰研究
Pub Date : 2023-01-31 DOI: 10.26425/2658-347x-2022-5-4-31-37
V. Baryshnikova, V. Nikishina, E. Petrash, V. Sotnikov, E. I. Kulikova
Memory is the fundamental basis of human learning. Conceptual assessment and study of the memory mechanisms, its formation, consolidation and preservation at different levels of the structural and functional organization of the nervous system constitutes the necessary knowledge for solving many problems of practical and fundamental psychology. This article presents the study of memory, namely the process of its transition from a short-term to a more stable long-term form in a digital environment under the influence of the interference factor of social networks. The aim of the work is to study the influence of the social network interference factor on the processes of consolidation and reconsolidation of memory in adolescence. The total sample size was 68 adolescents aged 12–17 years. The authors conducted an experiment to achieve this goal. Its results showed that adolescents have difficulty remembering information in the form of short, successive videos in the digital space. It was found that videos that are characterized not only by visual accompaniment, but also by speech production are subject to better memorization. Under the influence of the interfering factor of social networks, adolescents faced difficulties in linking individual elements of stimuli with each other – they connected elements of one video with elements of another. According to one of the provisions of the theory of interference, information storage is characterized by the “unbinding” of representations of objects, followed by their reverse linking in an arbitrary combination during further reproduction.
记忆是人类学习的基础。对记忆机制的概念评估和研究,以及在神经系统结构和功能组织的不同层面上记忆机制的形成、巩固和保存,构成了解决实践和基础心理学许多问题的必要知识。本文介绍了记忆的研究,即在社交网络干扰因素的影响下,记忆在数字环境中从短期形式过渡到更稳定的长期形式的过程。本研究的目的是研究社会网络干扰因素对青少年记忆巩固和再巩固过程的影响。总样本量为68名12-17岁的青少年。作者进行了一项实验来实现这一目标。研究结果表明,青少年在数字空间中难以记住连续短视频形式的信息。研究发现,不仅以视觉伴奏为特征,而且以语音制作为特征的视频记忆能力更强。在社交网络干扰因素的影响下,青少年在将刺激的各个元素相互联系起来方面面临困难——他们将一个视频的元素与另一个视频元素联系起来。根据干涉理论的一项规定,信息存储的特点是对象的表示“不绑定”,然后在进一步复制过程中以任意组合的方式反向链接。
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引用次数: 0
Psychological needs and motivation of remote workers: sociological viewpoint 远程工作者的心理需求与动机:社会学视角
Pub Date : 2023-01-31 DOI: 10.26425/2658-347x-2022-5-4-15-22
V. Pronin, V. Krivopuskov
The article presents the findings of a sociological study, which uses Self-Determination Theory to describe and explain the motivation of remote workers. Representing a fundamentally different form of labor organization, remote work forms new conditions in which many management problems are solved, including motivation. An online survey conducted among Russian remote workers (N = 402) measured the satisfaction of three basic psychological needs (for autonomy, competence and relatedness) and six types of motivation, forming a continuum from amotivation to intrinsic motivation. According to the results, satisfaction of psychological needs creates conditions for the development of intrinsic motivation of remote workers, thus supporting Self-Determination Theory. The study also reveals that identified regulation and intrinsic motivation are more pronounced than other types of motivation. This may explain why in many studies remote workers are very positive regarding their remote work experience, in comparison with traditional forms of labor organization. The study thus confirms the applicability and value of Self-Determination Theory for explaining the features of remote work and designing optimal work organization models based on it.
本文介绍了一项社会学研究的结果,该研究使用自决理论来描述和解释远程工作者的动机。远程工作代表了一种根本不同的劳动组织形式,为解决包括激励在内的许多管理问题创造了新的条件。一项针对俄罗斯远程工作者(N=402)的在线调查测量了三种基本心理需求(自主性、能力和关联性)和六种类型动机的满意度,形成了从动机到内在动机的连续体。研究结果表明,心理需求的满足为远程工作者内在动机的发展创造了条件,从而支持了自决理论。研究还表明,识别的调节和内在动机比其他类型的动机更明显。这可以解释为什么在许多研究中,与传统的劳动组织形式相比,远程工作者对他们的远程工作体验非常积极。因此,本研究证实了自决理论在解释远程工作的特点和在此基础上设计最优工作组织模型方面的适用性和价值。
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引用次数: 0
Medical professional image in the social media by Muscovites: managerial and methodological aspects 莫斯科人在社交媒体上的医学专业形象:管理和方法方面
Pub Date : 2022-09-26 DOI: 10.26425/2658-347x-2022-5-3-57-67
I. Bogdan, A. Dreneva, D. Chistyakova
The article presents a comparative study of social perception of a medical professional in the mass consciousness using social media monitoring and telephone survey. The aim of the study is to develop methodological recommendations for analysis and information policy on the formation of the medical professional image in the mass consciousness. The basis of the study is a sample of posts published by Muscovites in social media containing keywords associated with physician and nurses. In addition, another survey on people’s associations with these professions was conducted in order to compare the image in social media to the image held in the mass consciousness. The authors manually coded subsample of the respondents’ posts and articles from social media. The authors’ Python code was additionally used to analyse figures and lemmas. The study has allowed to describe the main elements of the specialists’ image among the population, including the perception of “typical” physical characteristics for a health care worker, professional and personal qualities, and the relationship between the image of a physician and a nurse, where the former usually has a higher status than the latter. The study has revealed similar characteristics, but their different quantitative representation in the survey and analysis of social media, which has allowed to recommend social media analysis for performing qualitative analysis of the population’s opinions. At the same time, quantitative monitoring of the image in the online environment is also seen as useful due to the significant influence of social media on the formation of opinions in the mass consciousness. Such monitoring may be used as a way to get feedback within the framework of the image formation management process.
本文采用社交媒体监测和电话调查的方法,对医学专业人员在大众意识中的社会认知进行了比较研究。本研究的目的是为在大众意识中形成医学专业形象的分析和信息政策制定方法建议。这项研究的基础是莫斯科人在社交媒体上发布的帖子样本,其中包含与医生和护士相关的关键词。此外,还对人们与这些职业的关系进行了另一项调查,以将社交媒体上的形象与大众意识中的形象进行比较。作者手动编码了受访者在社交媒体上发布的帖子和文章的子样本。作者的Python代码还用于分析图形和引理。这项研究描述了专家在人群中形象的主要元素,包括对医护人员“典型”身体特征的感知、专业和个人素质,以及医生和护士形象之间的关系,前者通常比后者地位更高。这项研究在社交媒体的调查和分析中揭示了类似的特征,但它们的定量表现不同,这使得社交媒体分析能够对人群的意见进行定性分析。与此同时,由于社交媒体对大众意识中意见形成的重大影响,对网络环境中的图像进行定量监测也被视为有用的。这种监测可以用作在图像形成管理过程的框架内获得反馈的一种方式。
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引用次数: 0
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