This article reviews Language in the Public Space: An Introduction to the Linguistic Landscape 978-1-9829-2542-0€18.00
这篇文章回顾了公共空间中的语言:语言景观导论98-1-9829-2542 -0€18.00
{"title":"Holger Schmitt (2018). Language in the Public Space: An Introduction to the Linguistic\u0000Landscape","authors":"R. T. Garvin","doi":"10.1075/LL.00009.GAR","DOIUrl":"https://doi.org/10.1075/LL.00009.GAR","url":null,"abstract":"This article reviews Language in the Public Space: An Introduction to the Linguistic Landscape 978-1-9829-2542-0€18.00","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2019-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74380280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article examines how eliciting metaphors from multimodal commercials can facilitate a critical interpretation of advertising media, which is ubiquitous in the LL and highly manipulative. Adolescent students, a population which is particularly vulnerable to advertising’s influence, utilized the analytic tool of metaphor elicitation to abstract away from the vast multimodal information that characterizes commercials, and simplify this information in the linguistic formulation of metaphor (e.g., super-pharm is a circus). The contrived link between the given brand (e.g., Super-Pharm pharmaceutical stores) and its metaphorically-attached source domain (e.g., circus) was emphasized to increase awareness of how the commercial was structured to deceive consumers. The study evaluated the intervention using a quasi-experimental design, showing that metaphor elicitation facilitated the knowledge, critical attitudes, and responsible behavioral inclinations of participants concerning advertising media. The study suggests that using the linguistic formulation of metaphor can help adolescents critically interpret the increasingly-deceptive commercial landscape.
{"title":"Reframing the linguistic to analyze the landscape","authors":"Amir Michalovich","doi":"10.1075/LL.18020.MIC","DOIUrl":"https://doi.org/10.1075/LL.18020.MIC","url":null,"abstract":"\u0000This article examines how eliciting metaphors from multimodal commercials can facilitate a critical interpretation of advertising media, which is ubiquitous in the LL and highly manipulative. Adolescent students, a population which is particularly vulnerable to advertising’s influence, utilized the analytic tool of metaphor elicitation to abstract away from the vast multimodal information that characterizes commercials, and simplify this information in the linguistic formulation of metaphor (e.g., super-pharm is a circus). The contrived link between the given brand (e.g., Super-Pharm pharmaceutical stores) and its metaphorically-attached source domain (e.g., circus) was emphasized to increase awareness of how the commercial was structured to deceive consumers. The study evaluated the intervention using a quasi-experimental design, showing that metaphor elicitation facilitated the knowledge, critical attitudes, and responsible behavioral inclinations of participants concerning advertising media. The study suggests that using the linguistic formulation of metaphor can help adolescents critically interpret the increasingly-deceptive commercial landscape.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2019-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77555504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper opens up a perspective for viewing the effect of globalization on ethnic restaurants in a college town, Bloomington, at Indiana, in the US. While existing scholarship on shop signs were focused on interpreting signages that are mostly visible from the exterior (e.g. Collins & Slembrouck, 2007; Malinowski, 2009; Ong, Ghesquière, & Serwe, 2013), this study examines publicly displayed material artefacts, and the dialogical relationship between customers and waiters, taking into account one aspect of Scollon and Scollon’s (2003) perceptual space which is highly visible in a restaurant: tastes. Through interviews, participant observations and geosemiotic analysis of signs inside and on the exterior of restaurants, I evinced a configuration of semiotic aggregates (Scollon & Scollon, 2003) drawing from my ethnographic work on ethnic foodscapes. Findings from the study suggest that multiple social actors contributed to shaping cosmopolitanism in a college town.
{"title":"Cosmopolitanism in ethnic foodscapes","authors":"Suriati Abas","doi":"10.1075/LL.17019.ABA","DOIUrl":"https://doi.org/10.1075/LL.17019.ABA","url":null,"abstract":"\u0000This paper opens up a perspective for viewing the effect of globalization on ethnic restaurants in a college town, Bloomington, at Indiana, in the US. While existing scholarship on shop signs were focused on interpreting signages that are mostly visible from the exterior (e.g. Collins & Slembrouck, 2007; Malinowski, 2009; Ong, Ghesquière, & Serwe, 2013), this study examines publicly displayed material artefacts, and the dialogical relationship between customers and waiters, taking into account one aspect of Scollon and Scollon’s (2003) perceptual space which is highly visible in a restaurant: tastes. Through interviews, participant observations and geosemiotic analysis of signs inside and on the exterior of restaurants, I evinced a configuration of semiotic aggregates (Scollon & Scollon, 2003) drawing from my ethnographic work on ethnic foodscapes. Findings from the study suggest that multiple social actors contributed to shaping cosmopolitanism in a college town.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2019-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81783721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper presents an analysis of the linguistic contents of political protest signs that were erected at sit-in sites in Cairo and Alexandria, Egypt, during the summer of 2011. Sign authors employed a wide variety of linguistic codes and symbolic visual resources to subvert state authority, urge fellow citizens to action, and advocate a number of other political goals. Drawing on the methodology of Linguistic Landscape (LL) studies, the current effort investigates the relationship between linguistic code and factors such as sign location, medium, length, and thematic content. Multinomial logistic regression analysis reveals a significant relationship between sign code and medium, for example, as handwritten signs show more linguistic diversity than printed signs. Qualitative analysis focuses on sign authors, use of the symbolic and semiotic resources associated with these codes. This study of the ephemeral, transitory LL of Egyptian sit-in sites demonstrates the many and varied ways in which citizen sign authors manipulate concepts of formality, code choice, and imagery to encourage audiences to take up their messages as resources for social action in their own worlds.
{"title":"YaskoT 7OKM EL3aSKaR","authors":"Michael Raish","doi":"10.1075/LL.18003.RAI","DOIUrl":"https://doi.org/10.1075/LL.18003.RAI","url":null,"abstract":"\u0000 This paper presents an analysis of the linguistic contents of political protest signs that were erected at sit-in sites in\u0000 Cairo and Alexandria, Egypt, during the summer of 2011. Sign authors employed a wide variety of linguistic codes and symbolic visual\u0000 resources to subvert state authority, urge fellow citizens to action, and advocate a number of other political goals. Drawing on the\u0000 methodology of Linguistic Landscape (LL) studies, the current effort investigates the relationship between linguistic code and factors such\u0000 as sign location, medium, length, and thematic content. Multinomial logistic regression analysis reveals a significant relationship between\u0000 sign code and medium, for example, as handwritten signs show more linguistic diversity than printed signs. Qualitative analysis focuses on\u0000 sign authors, use of the symbolic and semiotic resources associated with these codes. This study of the ephemeral, transitory LL of Egyptian\u0000 sit-in sites demonstrates the many and varied ways in which citizen sign authors manipulate concepts of formality, code choice, and imagery\u0000 to encourage audiences to take up their messages as resources for social action in their own worlds.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2019-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73284092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gender, sexuality, and semioscapes","authors":"M. Lazar","doi":"10.1075/LL.00008.LAZ","DOIUrl":"https://doi.org/10.1075/LL.00008.LAZ","url":null,"abstract":"","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2018-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74494504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gender, Sexuality & Linguistic Landscapes","authors":"","doi":"10.1075/ll.4.3","DOIUrl":"https://doi.org/10.1075/ll.4.3","url":null,"abstract":"","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2018-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72847595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tommaso M. Milani, E. Levon, Roey J. Gafter, Iair G. Or
In this article we investigate the spatial politics of sexuality in Israel by focusing on two different but related data sets: (1) the official video for Tel Aviv Pride 2013 produced by the Mizrahi Jewish music group Arisa; and (2) a protest against the Occupation of Palestine performed at Tel Aviv Pride in 2017. We analyze these examples with the help of a theoretical framework that offers a dynamic conceptualization of citizenship and its semiotic manifestations, drawing on Fraser’s (1995) distinction between affirmative and transformative strategies of social justice. In line with the remit of this special issue, we highlight the importance of taking sexuality as an entry point for Linguistic Landscape analysis. More specifically, we argue that a focus on sexuality in space opens up a window into the affective, intimate and embodied dimensions of politics.
{"title":"Tel Aviv as a space of affirmation versus transformation","authors":"Tommaso M. Milani, E. Levon, Roey J. Gafter, Iair G. Or","doi":"10.1075/LL.18006.MIL","DOIUrl":"https://doi.org/10.1075/LL.18006.MIL","url":null,"abstract":"\u0000 In this article we investigate the spatial politics of sexuality in Israel by focusing on two different but related data sets: (1)\u0000 the official video for Tel Aviv Pride 2013 produced by the Mizrahi Jewish music group Arisa; and (2) a protest\u0000 against the Occupation of Palestine performed at Tel Aviv Pride in 2017. We analyze these examples with the help of a theoretical\u0000 framework that offers a dynamic conceptualization of citizenship and its semiotic manifestations, drawing on Fraser’s (1995) distinction between affirmative and transformative strategies of social justice. In line\u0000 with the remit of this special issue, we highlight the importance of taking sexuality as an entry point for Linguistic Landscape\u0000 analysis. More specifically, we argue that a focus on sexuality in space opens up a window into the affective,\u0000 intimate and embodied dimensions of politics.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2018-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87738122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cosmetic surgery has become a widespread phenomenon in the last decades, especially in Colombia where a large number of women undergo it every year. This surgical boom is reflected in several Linguistic Landscape resources including the internet, where a growing number of cosmetic surgery centers advertise their procedures. Particularly common among these procedures is breast augmentation, which many Colombian women have at a young age. This article reports on a study which drew on critical linguistic landscape and feminist theories to explore how local cosmetic surgery websites contribute to the commodification of women’s breasts, and its implications for users of these websites. Data collected for this study included text and images from 12 local websites advertising cosmetic surgery in Colombia, including breast augmentation. Data analysis showed that these websites contributed to the commodification of women’s bodies by using a series of ideological mechanisms. Implications for users of these public spaces include asking critical questions about these websites and becoming more socially active in their consumption.
{"title":"Commodification of women’s breasts","authors":"Doris Correa, E. Shohamy","doi":"10.1075/LL.18010.COR","DOIUrl":"https://doi.org/10.1075/LL.18010.COR","url":null,"abstract":"Cosmetic surgery has become a widespread phenomenon in the last decades, especially in Colombia where a large number of women undergo it every year. This surgical boom is reflected in several Linguistic Landscape resources including the internet, where a growing number of cosmetic surgery centers advertise their procedures. Particularly common among these procedures is breast augmentation, which many Colombian women have at a young age. This article reports on a study which drew on critical linguistic landscape and feminist theories to explore how local cosmetic surgery websites contribute to the commodification of women’s breasts, and its implications for users of these websites. Data collected for this study included text and images from 12 local websites advertising cosmetic surgery in Colombia, including breast augmentation. Data analysis showed that these websites contributed to the commodification of women’s bodies by using a series of ideological mechanisms. Implications for users of these public spaces include asking critical questions about these websites and becoming more socially active in their consumption.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2018-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83541702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines how Brooklyn retail signage represents how gentrifying women struggle for claiming space in public and the way in which different intersectional identity formations are used and implicated in transforming urban space. In exploring different ethnographic dimensions to retail storefronts, we show how women, many of whom are college-educated, married, and new mothers, play a significant role in redefining Brooklyn and cultural norms of motherhood more broadly. Yet, as newly arriving women emerge as key players in the gentrification project, they experience backlash against their public roles. We explore how women also employ race, inequality, and patriarchal notions of heteronormative sexuality as a cover for their public challenges to patriarchal power. Drawing on visual ethnography, interviews, and digital archival material we argue that the ambiguity of word play accomplishes both the pushing of normative boundaries as well as the protective cover of public meanings.
{"title":"Mothering Brooklyn","authors":"Shonna Trinch, Edward K. Snajdr","doi":"10.1075/LL.18012.TRI","DOIUrl":"https://doi.org/10.1075/LL.18012.TRI","url":null,"abstract":"\u0000 This paper examines how Brooklyn retail signage represents how gentrifying women struggle for claiming space in public and the way\u0000 in which different intersectional identity formations are used and implicated in transforming urban space. In exploring different\u0000 ethnographic dimensions to retail storefronts, we show how women, many of whom are college-educated, married, and new mothers,\u0000 play a significant role in redefining Brooklyn and cultural norms of motherhood more broadly. Yet, as newly arriving women\u0000 emerge as key players in the gentrification project, they experience backlash against their public roles. We explore how women\u0000 also employ race, inequality, and patriarchal notions of heteronormative sexuality as a cover for their public challenges to\u0000 patriarchal power. Drawing on visual ethnography, interviews, and digital archival material we argue that the ambiguity of word\u0000 play accomplishes both the pushing of normative boundaries as well as the protective cover of public meanings.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2018-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81261185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Linguistic Landscape of Tokyo’s premier gay district, Shinjuku Ni-chōme, contains much English-language signage. Previously described in touristic literature as marking out spaces for foreign gay men, this article draws upon an ethnographic study of how signage produces queer space in Japan to argue that English instead constructs a sense of cosmopolitan worldliness. The ethnography also reveals that participants within Ni-chōme’s gay bar sub-culture contrast this cosmopolitan identity with a “traditional” identity indexed by Japanese-language signage. In exploring how Japanese men navigate Ni-chōme’s signage, this article deploys Piller and Takahashi’s (2006) notion of “language desire” to investigate the role of LL in influencing individual queer men’s sense(s) of self. This article thus broadens the focus of LL research to account for how engagement with an LL may impact identity construction, with an emphasis placed on how learning to “read” an LL influences the formation of sexual identities.
{"title":"Cosmopolitan English, traditional Japanese","authors":"Thomas Baudinette","doi":"10.1075/LL.18004.BAU","DOIUrl":"https://doi.org/10.1075/LL.18004.BAU","url":null,"abstract":"\u0000 The Linguistic Landscape of Tokyo’s premier gay district, Shinjuku Ni-chōme, contains much English-language signage. Previously\u0000 described in touristic literature as marking out spaces for foreign gay men, this article draws upon an ethnographic study of how\u0000 signage produces queer space in Japan to argue that English instead constructs a sense of cosmopolitan worldliness. The\u0000 ethnography also reveals that participants within Ni-chōme’s gay bar sub-culture contrast this cosmopolitan identity with a\u0000 “traditional” identity indexed by Japanese-language signage. In exploring how Japanese men navigate Ni-chōme’s signage, this\u0000 article deploys Piller and Takahashi’s (2006) notion of “language desire” to\u0000 investigate the role of LL in influencing individual queer men’s sense(s) of self. This article thus broadens the focus of LL\u0000 research to account for how engagement with an LL may impact identity construction, with an emphasis placed on how learning to\u0000 “read” an LL influences the formation of sexual identities.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2018-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76983679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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