Pub Date : 2023-06-22DOI: 10.31926/but.es.2023.16.65.1.13
F. Boldeanu, I. Tache
The energy sector has seen many changes in the past years after the coronavirus pandemic and high volatility as Russia invaded Ukraine, with oil and gas stocks having highs and lows. Using the event study approach, we analyze the effect of the announcement of the partial mobilization of the Russian army on 21 September 2022 for listed energy companies in Russia. We find that the announcement had a negative effect on Russian oil and gas companies. Moreover, this negative effect was larger one day before the announcement, which can be correlated with a possible insider trading event. Our results show the riskier profile of the energy sector in relation to possible events like political decisions or declarations. Our findings have important implications for policymakers, who have to take into account the fact that words have meaning in the financial market.
{"title":"The Impact of Political Decisions on Oil and Gas Companies","authors":"F. Boldeanu, I. Tache","doi":"10.31926/but.es.2023.16.65.1.13","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.13","url":null,"abstract":"The energy sector has seen many changes in the past years after the coronavirus pandemic and high volatility as Russia invaded Ukraine, with oil and gas stocks having highs and lows. Using the event study approach, we analyze the effect of the announcement of the partial mobilization of the Russian army on 21 September 2022 for listed energy companies in Russia. We find that the announcement had a negative effect on Russian oil and gas companies. Moreover, this negative effect was larger one day before the announcement, which can be correlated with a possible insider trading event. Our results show the riskier profile of the energy sector in relation to possible events like political decisions or declarations. Our findings have important implications for policymakers, who have to take into account the fact that words have meaning in the financial market.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85653179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-22DOI: 10.31926/but.es.2023.16.65.1.3
Marius Manic
New tools and technologies are continuously being developed, and the field of the market is in permanent change. Yet conversational AI represents a breakthrough, a ground-breaking technology that provides unmatched speed, price, and breadth of features, providing users a quick advantage over rivals. More than simply a tool, it's also a means of considering how to strike a balance between technological data-driven innovation and human creativity. Marketing specialists should consider employing AI tools as part of a well-rounded strategy that blends technological innovation with creative human inventiveness.
{"title":"An Impact Analysis of Conversational AI on Marketing Processes","authors":"Marius Manic","doi":"10.31926/but.es.2023.16.65.1.3","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.3","url":null,"abstract":"New tools and technologies are continuously being developed, and the field of the market is in permanent change. Yet conversational AI represents a breakthrough, a ground-breaking technology that provides unmatched speed, price, and breadth of features, providing users a quick advantage over rivals. More than simply a tool, it's also a means of considering how to strike a balance between technological data-driven innovation and human creativity. Marketing specialists should consider employing AI tools as part of a well-rounded strategy that blends technological innovation with creative human inventiveness.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89630532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-22DOI: 10.31926/but.es.2023.16.65.1.6
A. Tulbure, A. Popescu
This paper explores the importance of employer branding and reputation management for businesses. It focuses on small business owners perceptions of LinkedIn as a tool for building and managing their employer brand and reputation. To highlight this, the authors conducted semi-structured in-depth interviews to identify the challenges small business owners face in using LinkedIn effectively for employer branding and reputation management, to explore best practices and strategies for leveraging LinkedIn, to enhance employer brand and reputation and last but not least, to identify the benefits of employee advocacy on LinkedIn for small businesses.
{"title":"Maximizing The Value of Linkedln for Employer Branding and Reputation Management of Small Businesses","authors":"A. Tulbure, A. Popescu","doi":"10.31926/but.es.2023.16.65.1.6","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.6","url":null,"abstract":"This paper explores the importance of employer branding and reputation management for businesses. It focuses on small business owners perceptions of LinkedIn as a tool for building and managing their employer brand and reputation. To highlight this, the authors conducted semi-structured in-depth interviews to identify the challenges small business owners face in using LinkedIn effectively for employer branding and reputation management, to explore best practices and strategies for leveraging LinkedIn, to enhance employer brand and reputation and last but not least, to identify the benefits of employee advocacy on LinkedIn for small businesses.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75086538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-22DOI: 10.31926/but.es.2023.16.65.1.5
B.M. Prodea, C. Constantin
The online business environment is constantly changing and companies have to adapt and find new ways in which they can reach and understand their customers. The increased penetration of the Internet, extensive use of social media, and the development of new technologies can present both opportunities and threats. This paper aims at presenting how the current status of the digital business environment impacts marketing strategy and how the implementation of Augmented Reality (AR) can help companies overcome the current challenges and gain a competitive advantage.
{"title":"The Role of Augmented Reality in Digital Marketing Strategy","authors":"B.M. Prodea, C. Constantin","doi":"10.31926/but.es.2023.16.65.1.5","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.5","url":null,"abstract":"The online business environment is constantly changing and companies have to adapt and find new ways in which they can reach and understand their customers. The increased penetration of the Internet, extensive use of social media, and the development of new technologies can present both opportunities and threats. This paper aims at presenting how the current status of the digital business environment impacts marketing strategy and how the implementation of Augmented Reality (AR) can help companies overcome the current challenges and gain a competitive advantage.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86316223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.31926/but.pcs.2023.65.16.1.6
L. Nagy, I. Hortobágyi
The challenges faced by minority languages in the contemporary linguistic landscape have been a relevant topic for several years. With global languages claiming an increasing share of speakers, smaller, community-based languages have been neglected in favor of a lingua franca. The paper aims to present a few possible ways in which this linguistic exposure can be transformed into a potential boon for language education and maintenance in smaller language communities, rather than this being a hindrance. The research relies on methods of scrutiny present in all forms of the media-oriented towards achieving an increased usage and recognition of apparently neglected languages.
{"title":"Novel approaches to contemporary minority language revitalization","authors":"L. Nagy, I. Hortobágyi","doi":"10.31926/but.pcs.2023.65.16.1.6","DOIUrl":"https://doi.org/10.31926/but.pcs.2023.65.16.1.6","url":null,"abstract":"The challenges faced by minority languages in the contemporary linguistic landscape have been a relevant topic for several years. With global languages claiming an increasing share of speakers, smaller, community-based languages have been neglected in favor of a lingua \u0000franca. The paper aims to present a few possible ways in which this linguistic exposure can be transformed into a potential boon for language education and maintenance in smaller language communities, rather than this being a hindrance. The research relies on methods \u0000of scrutiny present in all forms of the media-oriented towards achieving an increased usage and recognition of apparently neglected languages.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78647969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.31926/but.pcs.2023.65.16.1.7
Francis W. Horvath
Hate speech is a notion that many people see as intuitively easy to grasp, while many others deny it is even an understandable concept. The present article aims to identify and examine the hate speech situations manifested in Virginia Woolf’s famous novel, “Mrs. Dalloway”. An alternative reading of the novel “Mrs. Dalloway” explores the seemingly minor character, but with a substantial impact on the unfolding of the plotline, Miss Kilman represents a secondary objective. Following the triangle, Clarissa Dalloway - her daughter, Elizabeth, and Doris Kilman, the present essay tries to explain the situations in which hate speech occurs in “Mrs. Dalloway”.
{"title":"Discourse recognition and analysis of hate speech in Virginia Woolf's “Mrs Dalloway”","authors":"Francis W. Horvath","doi":"10.31926/but.pcs.2023.65.16.1.7","DOIUrl":"https://doi.org/10.31926/but.pcs.2023.65.16.1.7","url":null,"abstract":"Hate speech is a notion that many people see as intuitively easy to grasp, while many others deny it is even an understandable concept. The present article aims to identify and examine the hate speech situations manifested in Virginia Woolf’s famous novel, “Mrs. Dalloway”. An alternative reading of the novel “Mrs. Dalloway” explores the seemingly minor character, but with a substantial impact on the unfolding of the plotline, Miss Kilman represents a secondary objective. Following the triangle, Clarissa Dalloway - her daughter, Elizabeth, and Doris Kilman, the present essay tries to explain the situations in which hate speech occurs in “Mrs. Dalloway”.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73837180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.31926/but.pcs.2023.65.16.1.2
Y. Tisheva, M. Dzhonova
The internal structure of the situations described by verbs or verbal phrases determines the lexical aspect (or Aktionsart) of the particular predicate. The main topic of our study is the syntactic structure of verbal predicates denoting perceptions, emotions, and mental states, e.g. гледам (see), чувам (hear); обичам (love), обожавам (adore), радвам се (be happy/glad), безпокоя се (worry), плаша се (be afraid/scared); желая (desire), вярвам (believe). The objectives of our study are to propose a syntactic model of state predicates represented by verbs of perception, emotions, and mental states and to determine the number, type, and semantics of their arguments (subject, direct, and indirect objects). Our aim is also to test the hypothesis of dependence between lexical semantics and syntactic realizations of state predicates.
{"title":"Towards ontology of states: Experiencer verbs in Bulgarian","authors":"Y. Tisheva, M. Dzhonova","doi":"10.31926/but.pcs.2023.65.16.1.2","DOIUrl":"https://doi.org/10.31926/but.pcs.2023.65.16.1.2","url":null,"abstract":"The internal structure of the situations described by verbs or verbal phrases determines the lexical aspect (or Aktionsart) of the particular predicate. The main topic of our study is the syntactic structure of verbal predicates denoting perceptions, emotions, and mental states, \u0000e.g. гледам (see), чувам (hear); обичам (love), обожавам (adore), радвам се (be happy/glad), безпокоя се (worry), плаша се (be afraid/scared); желая (desire), вярвам (believe). The objectives of our study are to propose a syntactic model of state predicates \u0000represented by verbs of perception, emotions, and mental states and to determine the number, type, and semantics of their arguments (subject, direct, and indirect objects). Our aim is also to test the hypothesis of dependence between lexical semantics and syntactic \u0000realizations of state predicates.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89253802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.31926/but.pcs.2023.65.16.1.4
E. Berariu, A. Peterlicean
Political discourses have always been part of the daily lives of those directly involved in the process of governing, be it on paper, on-air or online. These days, however, they have become part of everybody’s life. The recent overwhelming events such as the Covid pandemic and the war in Ukraine now, have glued people to the screens, eager for information, reassurance, or guidance. More often than ever, political discourses are spread throughout the media trying to either give comfort or incite people to action. Some discourses provide answers to the questions raised by other discourses, others offer explanations in a desperate attempt to communicate efficiently in what looks like a gapped conversation with various interruptions. Most discourses are accompanied by pictures, either representing the speaker or the topic. The aim of this paper is to analyze such discourses caused by the outbreak of war in Eastern Europe with a focus on pictures and to show how much can be said without actually saying it, and how the perceptions related to culture and stereotypes can be manipulated. The paper starts from the premise that the techniques of manipulation in discourses have always been the same, irrespective of the type of discourse (advertising discourse, medical discourse, political discourse, etc.). However, the political and social context greatly influence the structure and content of a discourse thus reflecting the very beliefs of the people who write or deliver them. In other words, this paper aims to show how cultural and political ideologies are deeply rooted in political discourses, both reflecting and being a reflection of the society that produces them.
{"title":"Techniques of manipulation in political discourse","authors":"E. Berariu, A. Peterlicean","doi":"10.31926/but.pcs.2023.65.16.1.4","DOIUrl":"https://doi.org/10.31926/but.pcs.2023.65.16.1.4","url":null,"abstract":"Political discourses have always been part of the daily lives of those directly involved in the process of governing, be it on paper, on-air or online. These days, however, they have become part of everybody’s life. The recent overwhelming events such as the Covid pandemic and the war in Ukraine now, have glued people to the screens, eager for information, reassurance, or guidance. More often than ever, political discourses are spread throughout the media trying to either give comfort or incite people to action. Some discourses provide answers to the questions raised by other discourses, others offer explanations in a desperate attempt to communicate efficiently in what looks like a gapped conversation with various interruptions. Most discourses are accompanied by pictures, either representing the speaker or the topic. The aim of this paper is to analyze such discourses caused by the outbreak of war in Eastern Europe with a focus on pictures and to show how much can be said without actually saying it, and how the perceptions related to culture and stereotypes can be manipulated. The paper starts from the premise that the techniques of manipulation in discourses have always been the same, irrespective of the type of discourse (advertising discourse, medical discourse, political discourse, etc.). However, the political and social context greatly influence the structure and content of a discourse thus reflecting the very beliefs of the people who write or deliver them. In other words, this paper aims to show how cultural and political ideologies are deeply rooted in political discourses, both reflecting and being a reflection of the society that produces them.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83920727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.31926/but.pcs.2023.65.16.1.8
Ana-Maria Pâcleanu
Dystopias are no longer defined as the opposite of utopias and are mostly described by referring to the type of system they depict - “perfectly planned and beneficial”, “perfectly planned and unjust” or “perfectly unplanned” (Gordin, Tilley, and Prakash 2010, 2). Furthermore, dystopias are said to reflect societies’ worries and warn about some flaws of religious, political systems, or science in terms of relationships between the past, the present, and the future. George Orwell’s “1984” and Boualem Sansal’s “2084”. The End of the World are dystopian novels that fall into two different categories (based on the type of authority exercising control) – the former is a political dystopia and the latter is a religious one. 2084 has often been described as a tribute to Orwell and his ‘Big Brother’, but the cult of personality is depicted by pointing at elements related to religion. It stands out as an even more explicit illustration of totalitarian regimes and their practices especially when connected to religion. However, both novels revolve around the concepts of ideology, the cult of personality, and power enforcement. Thus, despite their typology, the dialogue between these two dystopias becomes obvious as regards genre and intertextuality, but also the semantic and pragmatic features they share. Therefore, with a view to tracing the meanings conveyed through language, the present paper tackles the aforementioned dystopian novels from the perspective of these two complementary branches of linguistics, in an attempt at identifying the similarities (especially those referring to ideologies and power).
反乌托邦不再被定义为乌托邦的对立面，而大多被描述为它们所描述的系统类型——“完美计划和有益的”、“完美计划和不公正的”或“完全没有计划的”(Gordin, Tilley, and Prakash, 2010, 2)。此外，反乌托邦据说反映了社会的担忧，并就过去、现在和未来之间的关系警告了宗教、政治制度或科学的一些缺陷。乔治·奥威尔的《1984》和布莱姆·桑萨尔的《2084》。《世界末日》是反乌托邦小说，分为两种不同的类型(基于权力行使控制的类型)，前者是政治反乌托邦，后者是宗教反乌托邦。《2084》通常被描述为对奥威尔和他的“老大哥”的致敬，但对个人的崇拜是通过指向与宗教有关的元素来描绘的。它作为一个更明确的极权主义政权及其实践的例证而脱颖而出，特别是当它与宗教联系在一起时。然而，这两部小说都围绕着意识形态、个人崇拜和权力执行的概念展开。因此，尽管它们的类型不同，但这两个反乌托邦之间的对话在类型和互文性方面变得明显，而且它们共享的语义和语用特征也很明显。因此，为了探寻语言所传达的意义，本文从这两个互补的语言学分支的角度来分析上述反乌托邦小说，试图找出它们的相似之处(特别是在意识形态和权力方面)。
{"title":"A dystopian dialogue – Semantic and pragmatic perspectives on George Orwell’s 1984 and Boualem Sansal’s 2084","authors":"Ana-Maria Pâcleanu","doi":"10.31926/but.pcs.2023.65.16.1.8","DOIUrl":"https://doi.org/10.31926/but.pcs.2023.65.16.1.8","url":null,"abstract":"Dystopias are no longer defined as the opposite of utopias and are mostly described by referring to the type of system they depict - “perfectly planned and beneficial”, “perfectly planned and unjust” or “perfectly unplanned” (Gordin, Tilley, and Prakash 2010, 2). Furthermore, dystopias are said to reflect societies’ worries and warn about some flaws of religious, political systems, or science in terms of relationships between the past, the present, and the future. George Orwell’s “1984” and Boualem Sansal’s “2084”. The End of the World are dystopian novels that fall into two different categories (based on the type of authority exercising control) – the former is a political dystopia and the latter is a religious one. 2084 has often been described as a tribute to Orwell and his ‘Big Brother’, but the cult of personality is depicted by pointing at elements related to religion. It stands out as an even more explicit illustration of totalitarian regimes and their practices especially when connected to religion. However, both novels revolve around the concepts of ideology, the cult of personality, and power enforcement. Thus, despite their typology, the dialogue between these two dystopias becomes obvious as regards genre and intertextuality, but also the semantic and pragmatic features they share. Therefore, with a view to tracing the meanings conveyed through language, the present paper tackles the aforementioned dystopian novels from the perspective of these two complementary branches of linguistics, in an attempt at identifying the similarities (especially those referring to ideologies and power).","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"243 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73863573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.31926/but.pcs.2023.65.16.1.1
Ruxandra Drăgan
The SEND‐NP‐V‐ING‐PP construction, the transitive variant of the V‐V‐ING‐OBL pattern, also incorporates the Goal of Motion (cf. Dragan 2016b). According to Talmy (1985; 2000), the Goal of Motion is favored by speakers of Germanic languages to describe motion events, but it is not generally available in Romance, where motion is typically expressed by Path verbs and optional PPs, and Manner is omitted. Building on Talmy's claims, the article explores the compensation strategies selected to translate the SEND‐NP‐V‐ING‐PP construction from English into Romanian and relates the resulting syntactic structures to his theory of lexicalization patterns. It is shown that, at least in the translation of narratives, Talmy's lexicalization pattern for Romance is the exception rather than the rule as Manner is frequently translated to preserve the visual dynamism of the scenes.
SEND - NP - V - ING - PP结构是V - V - ING - OBL模式的传递物变体，也包含了运动目标(cf. Dragan 2016b)。根据Talmy (1985;2000)，运动的目标被日耳曼语言的使用者喜欢用来描述运动事件，但在罗曼语中并不普遍，在罗曼语中，运动通常由路径动词和可选的PPs来表达，而方式被省略了。本文以Talmy的观点为基础，探讨了将英语中的SEND - NP - V - ING - PP结构翻译成罗马尼亚语时所选择的补偿策略，并将所产生的句法结构与Talmy的词汇化模式理论联系起来。研究表明，至少在叙事的翻译中，塔米对《浪漫》的词汇化模式是例外，而不是规则，因为《方式》经常被翻译以保持场景的视觉活力。
{"title":"Cause and motion meet manner in translation","authors":"Ruxandra Drăgan","doi":"10.31926/but.pcs.2023.65.16.1.1","DOIUrl":"https://doi.org/10.31926/but.pcs.2023.65.16.1.1","url":null,"abstract":"The SEND‐NP‐V‐ING‐PP construction, the transitive variant of the V‐V‐ING‐OBL pattern, also incorporates the Goal of Motion (cf. Dragan 2016b). According to Talmy (1985; 2000), the Goal of Motion is favored by speakers of Germanic languages to describe motion events, but it is not generally available in Romance, where motion is typically expressed by Path verbs and optional PPs, and Manner is omitted. Building on Talmy's claims, the article explores the compensation strategies selected to translate the SEND‐NP‐V‐ING‐PP construction from English into Romanian and relates the resulting syntactic structures to his theory of lexicalization patterns. It is shown that, at least in the translation of narratives, Talmy's lexicalization pattern for Romance is the exception rather than the rule as Manner is frequently translated to preserve the visual dynamism of the scenes.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72522112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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