首页 > 最新文献

Bulletin of the Transilvania University of Brasov Series V Economic Sciences最新文献

英文 中文
Communication as an Influencing Factor for the Absorption Rate of European Funds in Romania 通讯是影响罗马尼亚欧洲资金吸收率的因素
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.4
Brenda-Andreea Mușa (Piuaru)
Communication in European funding foresees detailed obligations for implementing bodies and beneficiaries. However, beneficiaries claim a significant difference in communication between the projects managed by authorities in Romania, as compared to those managed by European authorities. This paper aims to highlight some of the challenges that beneficiaries face when implementing projects, in terms of communication with the authorities, emphasizing its effects on the absorption rate of European funds. By conducting qualitative research, the author unveiled a link between communication and the absorption rate, along with some aspects of the communication with the authorities.
欧洲供资方面的通报预见了执行机构和受益人的详细义务。然而,受益人声称,罗马尼亚当局管理的项目与欧洲当局管理的项目相比,在沟通方面有很大不同。本文旨在强调受益人在执行项目时与当局沟通方面面临的一些挑战,强调其对欧洲资金吸收率的影响。通过定性研究,作者揭示了沟通与吸收率之间的联系,以及与当局沟通的某些方面。
{"title":"Communication as an Influencing Factor for the Absorption Rate of European Funds in Romania","authors":"Brenda-Andreea Mușa (Piuaru)","doi":"10.31926/but.es.2023.16.65.1.4","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.4","url":null,"abstract":"Communication in European funding foresees detailed obligations for implementing bodies and beneficiaries. However, beneficiaries claim a significant difference in communication between the projects managed by authorities in Romania, as compared to those managed by European authorities. This paper aims to highlight some of the challenges that beneficiaries face when implementing projects, in terms of communication with the authorities, emphasizing its effects on the absorption rate of European funds. By conducting qualitative research, the author unveiled a link between communication and the absorption rate, along with some aspects of the communication with the authorities.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88311733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of European Financial Interventions to Strengthen Education in Romania 欧洲金融干预加强罗马尼亚教育分析
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.8
M.C. Grigoroiu, C. Țurcanu
The European Union's education policy supports actions in the field of education through specific funding mechanisms at the Member State level with the aim of contributing to addressing common challenges and building the 'European Education Area'. The study aims to analyse the funding programmes in the field of education, for preschool and compulsory education, implemented in Romania in the period 2014-2022, from the Structural and Investment Funds of the European Union. For this purpose, through secondary data, an analysis of the main funding programmes was carried out. The results of this study outline an overview of the main components of the funding programmes in the field of education.
欧洲联盟的教育政策通过成员国一级的具体资助机制支持教育领域的行动,目的是为解决共同挑战和建立“欧洲教育区”作出贡献。该研究旨在分析2014-2022年期间欧盟结构和投资基金在罗马尼亚实施的学前教育和义务教育领域的资助方案。为此目的,通过二手数据,对主要供资方案进行了分析。这项研究的结果概述了教育领域供资方案的主要组成部分。
{"title":"Analysis of European Financial Interventions to Strengthen Education in Romania","authors":"M.C. Grigoroiu, C. Țurcanu","doi":"10.31926/but.es.2023.16.65.1.8","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.8","url":null,"abstract":"The European Union's education policy supports actions in the field of education through specific funding mechanisms at the Member State level with the aim of contributing to addressing common challenges and building the 'European Education Area'. The study aims to analyse the funding programmes in the field of education, for preschool and compulsory education, implemented in Romania in the period 2014-2022, from the Structural and Investment Funds of the European Union. For this purpose, through secondary data, an analysis of the main funding programmes was carried out. The results of this study outline an overview of the main components of the funding programmes in the field of education.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74927452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Foreign Direct Investment and Economic Development: Evidence from Central and Eastern Europe 外国直接投资与经济发展:来自中欧和东欧的证据
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.14
N. Marinescu
This paper aims to investigate the role of foreign direct investment (FDI) on economic development in transition countries of Central and Eastern Europe. Statistical analysis is applied to investigate the relationship between FDI indicators and some explanatory variables. Findings show that FDI stock and especially labor productivity significantly stimulate exports. Moreover, the ratio of FDI stock to GDP is found to be the most powerful driver of employment. Outcomes depend however on FDI policies. Therefore, policy-makers need to carefully consider the side effects of the measures they design, to avoid negative effects.
本文旨在探讨外商直接投资(FDI)对中欧和东欧转型国家经济发展的作用。运用统计分析的方法研究了外商直接投资指标与部分解释变量之间的关系。研究结果表明,FDI存量,尤其是劳动生产率显著地刺激了出口。此外,FDI存量与GDP之比被发现是就业最强大的驱动因素。然而,结果取决于外国直接投资政策。因此,政策制定者需要仔细考虑他们所设计的措施的副作用,以避免负面影响。
{"title":"Foreign Direct Investment and Economic Development: Evidence from Central and Eastern Europe","authors":"N. Marinescu","doi":"10.31926/but.es.2023.16.65.1.14","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.14","url":null,"abstract":"This paper aims to investigate the role of foreign direct investment (FDI) on economic development in transition countries of Central and Eastern Europe. Statistical analysis is applied to investigate the relationship between FDI indicators and some explanatory variables. Findings show that FDI stock and especially labor productivity significantly stimulate exports. Moreover, the ratio of FDI stock to GDP is found to be the most powerful driver of employment. Outcomes depend however on FDI policies. Therefore, policy-makers need to carefully consider the side effects of the measures they design, to avoid negative effects.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74612128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Management of the Professional Training of the Personnel and the Process of Evaluating the Training Activity at the Level of the Economic Entities 人才专业培训管理与经济实体层面培训活动评价过程
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.10
L. Sava, V. Tîrsu
The rapid pace of technology development in all fields of activity contributes to updating the knowledge of employees through continuous training and learning. The standard of knowledge that a trained person must possess changes from one period of time to another, in ever shorter time intervals. Thus, in order to become competitive, economic entities must invest in human resources, the main resource that brings added value over time. The purpose of the training and professional development of the personnel is to help the economic entity, in continuous development, to achieve its objectives by increasing the human and intellectual potential of the employees. Through the professional training of employees, the economic entity will contribute to the development of skills and competencies in order to increase professional performances, as well as their development, so that the future needs of the labor force for the economic entity are met, as much as possible, from within it. Presently, the issue of making investments in the intellectual potential of the staff and evaluating their efficiency is current and requires a detailed study. Thus, in order to determine the economic contribution of the training activity, the economic entities are to carry out the evaluation of the activities carried out in order to identify to what extent this activity led to the achievement of the planned objectives and the justification of the investments made by the economic entity.
所有活动领域的快速技术发展有助于通过不断的培训和学习来更新员工的知识。一个受过训练的人必须掌握的知识标准在一个时期到另一个时期都在变化,时间间隔越来越短。因此,为了具有竞争力,经济实体必须投资于人力资源,这是随着时间的推移带来附加价值的主要资源。人员培训和专业发展的目的是帮助经济实体在持续发展中,通过增加员工的人力和智力潜力来实现其目标。通过对员工的专业培训,经济实体将有助于技能和能力的发展,以提高专业绩效,以及他们的发展,从而尽可能地从经济实体内部满足未来劳动力的需求。目前,对工作人员的智力潜力进行投资和评价其效率的问题是当前的问题,需要进行详细的研究。因此,为了确定培训活动的经济贡献,经济实体应对所进行的活动进行评价,以确定该活动在多大程度上导致实现计划目标,并证明经济实体所作投资的合理性。
{"title":"Management of the Professional Training of the Personnel and the Process of Evaluating the Training Activity at the Level of the Economic Entities","authors":"L. Sava, V. Tîrsu","doi":"10.31926/but.es.2023.16.65.1.10","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.10","url":null,"abstract":"The rapid pace of technology development in all fields of activity contributes to updating the knowledge of employees through continuous training and learning. The standard of knowledge that a trained person must possess changes from one period of time to another, in ever shorter time intervals. Thus, in order to become competitive, economic entities must invest in human resources, the main resource that brings added value over time. The purpose of the training and professional development of the personnel is to help the economic entity, in continuous development, to achieve its objectives by increasing the human and intellectual potential of the employees. Through the professional training of employees, the economic entity will contribute to the development of skills and competencies in order to increase professional performances, as well as their development, so that the future needs of the labor force for the economic entity are met, as much as possible, from within it. Presently, the issue of making investments in the intellectual potential of the staff and evaluating their efficiency is current and requires a detailed study. Thus, in order to determine the economic contribution of the training activity, the economic entities are to carry out the evaluation of the activities carried out in order to identify to what extent this activity led to the achievement of the planned objectives and the justification of the investments made by the economic entity.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"229 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89213626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of the Capital Structure on the Profitability: Evidence from the Romanian Retail Industry 资本结构对盈利能力的影响:来自罗马尼亚零售业的证据
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.12
Lucian Gabriel Maxim
The aim of the paper is to study the influence of capital structure on the profitability of retail companies within the Romanian market. The study examined the capital structure situation for 597 companies, the financial data being subjected to an analysis using the correlation matrix as well as multiple regression for panel data. The analyzed period is 10 years from 2013 to 2021 and it involved the collection of financial data with the help of the tpsoft.ro website. The research results showed that between the dependent variable ROA and the independent variables (RSG - total debt to total assets, RSP - equity/total capital) that represent the capital structure, there is a significant positive correlation, while between ROA and RDCP (debt to equity) there is an insignificant correlation.
本文的目的是研究资本结构对罗马尼亚市场内零售公司盈利能力的影响。本研究考察了597家公司的资本结构状况,对财务数据进行了相关矩阵分析,并对面板数据进行了多元回归。分析的时间段为2013年至2021年的10年,涉及到在tpsoft的帮助下收集财务数据。罗依的网站。研究结果表明,因变量ROA与代表资本结构的自变量(RSG -总负债对总资产、RSP -权益/总资本)之间存在显著的正相关关系,而ROA与RDCP(债务对权益)之间存在不显著的相关关系。
{"title":"The Influence of the Capital Structure on the Profitability: Evidence from the Romanian Retail Industry","authors":"Lucian Gabriel Maxim","doi":"10.31926/but.es.2023.16.65.1.12","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.12","url":null,"abstract":"The aim of the paper is to study the influence of capital structure on the profitability of retail companies within the Romanian market. The study examined the capital structure situation for 597 companies, the financial data being subjected to an analysis using the correlation matrix as well as multiple regression for panel data. The analyzed period is 10 years from 2013 to 2021 and it involved the collection of financial data with the help of the tpsoft.ro website. The research results showed that between the dependent variable ROA and the independent variables (RSG - total debt to total assets, RSP - equity/total capital) that represent the capital structure, there is a significant positive correlation, while between ROA and RDCP (debt to equity) there is an insignificant correlation.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"288 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72908807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Opinions of Accounting Companies Managers Regarding the Digitalization Process of Accounting 会计公司管理者对会计数字化进程的看法
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.11
C. Anton
Digitalization is a process that accounting firms are also subjected to if they want to remain competitive and meet the needs of real-time communication with customers. The purpose of this paperwork was to know the opinions of the managers of these companies on the adoption and implementation of artificial intelligence. The main objectives of the paper are the impact of digitalization on professional accountants, the challenges to which they are subjected, and the advantages/ disadvantages of digitalizing accounting and communication with clients. The research method used falls into the category of qualitative research, i.e. the semi-directive in-depth interview.
如果会计师事务所想要保持竞争力并满足与客户实时沟通的需求,数字化也是一个过程。这份文件的目的是了解这些公司经理对采用和实施人工智能的意见。本文的主要目标是数字化对专业会计师的影响,他们所面临的挑战,以及数字化会计和与客户沟通的优势/劣势。研究方法属于定性研究的范畴,即半指导性深度访谈法。
{"title":"Opinions of Accounting Companies Managers Regarding the Digitalization Process of Accounting","authors":"C. Anton","doi":"10.31926/but.es.2023.16.65.1.11","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.11","url":null,"abstract":"Digitalization is a process that accounting firms are also subjected to if they want to remain competitive and meet the needs of real-time communication with customers. The purpose of this paperwork was to know the opinions of the managers of these companies on the adoption and implementation of artificial intelligence. The main objectives of the paper are the impact of digitalization on professional accountants, the challenges to which they are subjected, and the advantages/ disadvantages of digitalizing accounting and communication with clients. The research method used falls into the category of qualitative research, i.e. the semi-directive in-depth interview.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78503818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Elements in the Field of Legal Services 法律服务领域的营销要素
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.2
G.G. Manea, B. Tescașiu
As a result of the increase in the number of lawyers, the need arose for them to become as well-known as possible in the market, both with the aim of attracting new clients and retaining the loyalty of existing clients. The manner in which lawyers can make themselves known has raised a number of problems as a result of legislative barriers restricting their rights in this regard. By conducting research, the authors tried to identify the ways in which lawyers can make their services known without violating the legal provisions. By bringing into discussion the specific aspects regarding the methods used in order to promote, the article makes not only a theoretical contribution but also a practical one, as it represents a valid opinion that could be used by the academic environment or other lawyers. The research aimed to answer the following questions: What are the main elements of Marketing that can be used by lawyers?; How can lawyers use the elements of Marketing? The results of the research revealed a series of interesting conclusions - namely the fact that there are ways in which lawyers can promote their services online, apart from the classic professional website, without prejudice to the legal provisions.
由于律师人数的增加,他们需要在市场上尽可能出名,以吸引新客户并保持现有客户的忠诚。由于立法上的障碍限制了律师在这方面的权利,因此律师自我介绍的方式引起了一些问题。通过进行研究,作者试图确定律师可以在不违反法律规定的情况下提供服务的方式。通过讨论为促进所使用的方法的具体方面,本文不仅做出了理论贡献,而且做出了实践贡献,因为它代表了一个有效的意见,可以被学术环境或其他律师使用。该研究旨在回答以下问题:律师可以使用的营销主要要素是什么?律师如何运用市场营销的要素?研究结果揭示了一系列有趣的结论,即除了经典的专业网站外,律师还可以通过其他方式在网上推广他们的服务,而不会损害法律规定。
{"title":"Marketing Elements in the Field of Legal Services","authors":"G.G. Manea, B. Tescașiu","doi":"10.31926/but.es.2023.16.65.1.2","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.2","url":null,"abstract":"As a result of the increase in the number of lawyers, the need arose for them to become as well-known as possible in the market, both with the aim of attracting new clients and retaining the loyalty of existing clients. The manner in which lawyers can make themselves known has raised a number of problems as a result of legislative barriers restricting their rights in this regard. By conducting research, the authors tried to identify the ways in which lawyers can make their services known without violating the legal provisions. By bringing into discussion the specific aspects regarding the methods used in order to promote, the article makes not only a theoretical contribution but also a practical one, as it represents a valid opinion that could be used by the academic environment or other lawyers. The research aimed to answer the following questions: What are the main elements of Marketing that can be used by lawyers?; How can lawyers use the elements of Marketing? The results of the research revealed a series of interesting conclusions - namely the fact that there are ways in which lawyers can promote their services online, apart from the classic professional website, without prejudice to the legal provisions.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81021833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Are Romanian Travel Agencies Concerned about their Social Media Presence? 罗马尼亚旅行社是否担心自己的社交媒体形象?
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.7
A. P. Pricope (Vancia), C. Băltescu, A. Zamfirache
The tourism industry has experienced notable changes because of the widespread adoption of social media. As a result, travel companies have been compelled to give greater importance to their online presence and proactively interact with customers via social media channels. This study aimed to assess the concern of Romanian travel agencies for their presence on social networks such as Facebook, Instagram, and TikTok through an analysis of social media metrics. According to the research findings, even though travel agencies exhibit a preference for Facebook when promoting tourism-related products and services, the other two analyzed platforms yield greater user engagement. The study has implications for both management and marketing activities within the tourism field.
由于社交媒体的广泛采用,旅游业经历了显著的变化。因此,旅游公司不得不更加重视自己的在线形象,并通过社交媒体渠道主动与客户互动。本研究旨在通过分析社交媒体指标,评估罗马尼亚旅行社在Facebook、Instagram和TikTok等社交网络上的存在感。根据研究结果,尽管旅行社在推广旅游相关产品和服务时更倾向于使用Facebook,但其他两个分析平台的用户参与度更高。这项研究对旅游领域的管理和营销活动都有启示意义。
{"title":"Are Romanian Travel Agencies Concerned about their Social Media Presence?","authors":"A. P. Pricope (Vancia), C. Băltescu, A. Zamfirache","doi":"10.31926/but.es.2023.16.65.1.7","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.7","url":null,"abstract":"The tourism industry has experienced notable changes because of the widespread adoption of social media. As a result, travel companies have been compelled to give greater importance to their online presence and proactively interact with customers via social media channels. This study aimed to assess the concern of Romanian travel agencies for their presence on social networks such as Facebook, Instagram, and TikTok through an analysis of social media metrics. According to the research findings, even though travel agencies exhibit a preference for Facebook when promoting tourism-related products and services, the other two analyzed platforms yield greater user engagement. The study has implications for both management and marketing activities within the tourism field.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87824264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Marketing of Experiences in the Wine Industry in Romania 罗马尼亚葡萄酒行业的市场营销经验
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.1
M. Bălășescu
Today, many companies have turned their attention from the traditional "features and benefits" to the activity of creating experiences for their customers. In this way, the emotional activation of the customer is attempted, in addition to the rational part of buying the product. As part of this work, we have carried out quantitative marketing research, to find out the opinions of Romanian consumers related to the wine consumption experience. The general objectives of the research are the following: identify consumption habits among Romanian wine consumers; identify how Romanian consumers prefer to enjoy their favorite wine; determine the preferences of Romanian consumers regarding the color and type of preferred wine; determine the frequency of the purchase of wine by Romanian consumers and the place where they purchase their preferred types of wine. The research results can address wine-producing companies from Romania, wine distributors, hotels, and restaurants, for the future development of activities in this field.
如今,许多公司已经将注意力从传统的“功能和好处”转向为客户创造体验的活动。这样,除了购买产品的理性部分之外,还试图对顾客进行情感上的激活。作为这项工作的一部分,我们进行了定量营销研究,以了解罗马尼亚消费者对葡萄酒消费体验的看法。研究的总体目标如下:确定罗马尼亚葡萄酒消费者的消费习惯;确定罗马尼亚消费者如何享受他们最喜欢的葡萄酒;确定罗马尼亚消费者对葡萄酒的颜色和类型的偏好;确定罗马尼亚消费者购买葡萄酒的频率以及他们购买首选葡萄酒的地点。研究结果可以解决来自罗马尼亚的葡萄酒生产公司,葡萄酒经销商,酒店和餐馆,在这一领域的活动的未来发展。
{"title":"The Marketing of Experiences in the Wine Industry in Romania","authors":"M. Bălășescu","doi":"10.31926/but.es.2023.16.65.1.1","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.1","url":null,"abstract":"Today, many companies have turned their attention from the traditional \"features and benefits\" to the activity of creating experiences for their customers. In this way, the emotional activation of the customer is attempted, in addition to the rational part of buying the product. As part of this work, we have carried out quantitative marketing research, to find out the opinions of Romanian consumers related to the wine consumption experience. The general objectives of the research are the following: identify consumption habits among Romanian wine consumers; identify how Romanian consumers prefer to enjoy their favorite wine; determine the preferences of Romanian consumers regarding the color and type of preferred wine; determine the frequency of the purchase of wine by Romanian consumers and the place where they purchase their preferred types of wine. The research results can address wine-producing companies from Romania, wine distributors, hotels, and restaurants, for the future development of activities in this field.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85096447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Configuration Model of the Smart Manufacturing Company 智能制造企业的配置模型
Pub Date : 2023-06-22 DOI: 10.31926/but.es.2023.16.65.1.9
O. Negulescu
The paper aims at illustrating the new developments of information technology applied in production management and at providing a conceptual model of the configuration of the intelligent or smart enterprise. After a brief overview of Industry 4.0 addressed in the introduction, the paper presents the concept of smart manufacturing, where the role of 5G connection, Internet of Things (IoT), artificial intelligence (AI), and digital twin is explained. Next, a conceptual model of the smart manufacturing company configuration is proposed, with examples from the Bosch company. The paper ends with conclusions highlighting the qualities and usefulness of a smart manufacturing company.
本文旨在说明信息技术在生产管理中应用的新发展,并提供一个智能或智能企业配置的概念模型。在介绍中简要概述了工业4.0之后,本文介绍了智能制造的概念,其中解释了5G连接,物联网(IoT),人工智能(AI)和数字孪生的作用。其次,以博世公司为例,提出了智能制造公司配置的概念模型。文章最后总结了智能制造企业的特点和作用。
{"title":"A Configuration Model of the Smart Manufacturing Company","authors":"O. Negulescu","doi":"10.31926/but.es.2023.16.65.1.9","DOIUrl":"https://doi.org/10.31926/but.es.2023.16.65.1.9","url":null,"abstract":"The paper aims at illustrating the new developments of information technology applied in production management and at providing a conceptual model of the configuration of the intelligent or smart enterprise. After a brief overview of Industry 4.0 addressed in the introduction, the paper presents the concept of smart manufacturing, where the role of 5G connection, Internet of Things (IoT), artificial intelligence (AI), and digital twin is explained. Next, a conceptual model of the smart manufacturing company configuration is proposed, with examples from the Bosch company. The paper ends with conclusions highlighting the qualities and usefulness of a smart manufacturing company.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86481027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Bulletin of the Transilvania University of Brasov Series V Economic Sciences
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1