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Estudio de imágenes de campaña de PRO: ¿propaganda o realidad? Pro竞选形象研究:宣传还是现实?
Pub Date : 2021-02-27 DOI: 10.35305/LT.V25I1.764
Mariano Cicowiez
Sumario: Las imágenes en movimiento de uso electoral difundidas por el par tido PRO, integrante de la coalición Cambiemos, en la campaña nacional argentina 2015, fundaron un estilo de composición tributario del realismo revelador, cuyo principal exponente teórico comprende a la obra de André Bazin. El estudio que presentamos acerca de la norma de diseño de los spots televisivos se focaliza en la recuperación de técnicas de registro examinadas por el autor francés, con objeto de reconocer las estructuras signif icantes y sus modos de reproducción audiovisual en una serie de unidades de observación, cuya circulación remitió a la jornada de preselección de candidaturas. Para ello ha sido elaborado un corpus de trabajo compuesto por anuncios proselitistas, a par tir del cual se conformó un estudio inter textual acerca de la transparencia u opacidad que determinaron los avisos de la fuerza electoral. Las conclusiones de nuestro estudio indican que en sus imágenes técnicas PRO se abocó a la exposición del universo de referencia, y de este modo a ocultar el ar tif icio de f ilmación..
摘要:2015年阿根廷全国竞选活动中,Cambimos联盟成员Partido Pro发布的选举使用的动态图像建立了一种揭示现实主义的税收构图风格,其主要理论代表包括AndréBazin的作品。我们提出的关于电视节目设计标准的研究侧重于恢复法国作者审查的录制技术,目的是在一系列观察单元中识别重要的结构及其视听播放模式,这些观察单元的流通参考了候选资格预选日。为此,编写了一份由传教广告组成的工作材料,并对选举部队通知中确定的透明度或不透明性进行了文本间研究。我们研究的结论表明,在他的图像中,Pro技术致力于暴露参考宇宙,从而隐藏图像的失真。。
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引用次数: 0
Vítimas do bisturi. Mídia, gênero e a ponta afiada da biopolítica 手术刀受害者。媒体、性别与生物政治的尖端
Pub Date : 2021-02-27 DOI: 10.35305/LT.V25I1.766
Júlia Silva Fonseca Dos Anjos
Cirurgias plásticas são uma prática difundida mundialmente e, em especial, entre o público feminino brasileiro, o que levou o Brasil a liderar o ranking global de intervenções. A intensa afinidade entre mídia e conhecimento médico é um dos fatores que colaboram para a banalização destas práticas, obliterando os riscos existentes. Com o objetivo de investigar as consequências da articulação entre imprensa, biopolítica e gênero, o presente artigo analisa a cobertura midiática da morte de uma mulher após um procedimento estético. O caso de Lilian Quezia Calixto, que faleceu após intervenção feita pelo médico Denis Cesar Barros Furtado (conhecido como “Dr. Bumbum”), foi escolhido por ter despertado grande atenção da mídia e levantado a incômoda discussão sobre risco de morte deste tipo de procedimento. O exame destas notícias apontou para um processo de culpabilização das vítimas de intervenções corporais, como forma de diminuir a responsabilidade do campo médico perante tais casos. A discussão dos resultados propõe que este tipo de enunciado está imerso em uma cultura somática que normaliza a ação sobre o corpo, fortalece a ideia de individualização e constrói subjetividades – especialmente femininas – em torno do cumprimento às demandas de uma medicina midiatizada e mercantilizada.
整形手术在世界各地都很普遍,尤其是在巴西女性观众中,这使巴西在全球干预措施排名中领先。媒体和医学知识之间的密切联系是导致这些做法被淡化、消除现有风险的因素之一。为了调查新闻、生物政治和性别之间的关系,本文分析了媒体对一名女性在接受美学手术后死亡的报道。Lilian Quezia Calixto在医生Denis Cesar Barros Furtado(被称为“Bumbum医生”)的干预下死亡,这起案件之所以被选中,是因为它引起了媒体的极大关注,并引发了关于这类手术死亡风险的令人不安的讨论。对这些新闻的审查表明,人们指责身体干预的受害者,以此来减轻医疗领域在此类案件中的责任。对研究结果的讨论表明,这种类型的话语沉浸在一种身体文化中,这种文化使身体上的行为正常化,强化了个体化的理念,并围绕满足中介化和商品化药物的需求建立了主观性,尤其是女性性。
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引用次数: 0
O design contemporâneo: as premissas epistemológicas acerca do agora. 当代设计:关于当下的认识论前提。
Pub Date : 2021-02-26 DOI: 10.35305/LT.V25I1.760
Dorival Campos Rossi, Rodrigo Malcolm de Barros Moon Malcolm Rodrigo Malcolm de Barros Moon
This paper aims to analyse central aspects to think the present and to identify a design that detached itself from its historical basis, and have emancipated in numerous heterogeneous practices. Considering the liquid and deconstructedbarriers of a curious historical formation, that reconfigures itself through new technologies, we propose ways to configure a epistemology capable of handling the practices of a contemporary design and, at last, to understand the potentialities of a nomad design, deterritorialized and that updates itself through bits of information.
本文旨在分析中心方面,以思考现在,并确定一种脱离其历史基础,并在众多异质实践中解放出来的设计。考虑到一个奇怪的历史形成的流动和解构的障碍,它通过新技术重新配置自己,我们提出了配置一种能够处理当代设计实践的认识论的方法,并最终理解游牧设计的潜力,去地域化,并通过信息更新自己。
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引用次数: 0
Papeis sociais de gênero. 社会性别角色。
Pub Date : 2021-02-26 DOI: 10.35305/LT.V25I1.761
R. Malta, Jonathan Dos Santos, Wesley Andrade, Heloísa Costa Idalino da Silva
This article proposes to analyze scenes of childbirth broadcasted by Brazilian soap operas broadcasted along four decades, carefully selected, aiming to identify the gender relations there inscribed, explicit or vailed. Therefore, we have opted by two complementary methods, the Content Analysis and the Analysis of Moving Images. For the discussion, we have considered especially authors belonged to the fields of Gender Studies and Social Communication centered on teledramaturgy, as well as the ones who study the childbirth as a social event and its fictional representation.As a result, we have identified three central axes, when converged, imprison the parturient and convert her into a biologically needed body, without her right/power to give birth. The lack of problematization regarding gender inequality in fictional childbirth, symptomatically, contributes for its naturalization.
本文拟对巴西肥皂剧播出40年来精心挑选的分娩场景进行分析,旨在确定其中所包含的、明确的或隐含的性别关系。因此,我们选择了两种互补的方法,即内容分析和运动图像分析。在讨论中,我们特别考虑了以电视剧学为中心的性别研究和社会传播领域的作者,以及将分娩作为社会事件及其虚构表现进行研究的作者。因此,我们已经确定了三个中轴线,当它们融合在一起时,就会囚禁孕妇,把她转化为生理上需要的身体,使她没有生育的权利/权力。在虚构的分娩中,缺乏对性别不平等的问题化,从症状上说,有助于其归化。
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引用次数: 0
Las humanidades digitales y la conexión con las raíces culturales a través de la iniciativa portuguesa Aldeias do Xisto 通过葡萄牙Aldeias do Xisto倡议,数字人文和与文化根源的联系
Pub Date : 2021-02-26 DOI: 10.35305/LT.V25I1.756
D. Renó, Oksana Tymoshchuk, A. M. Almeida, L. Pedro, F. Ramos, Paula Alexandra Silva
To understand the digital humanities in depth, its applicability must be observed. An example of an initiative that brings together concepts from the digital humanities is the Village of Xisto, developed in Portugal to attract people to the forgotten villages of Portugal. These villages, which are characterized by a stone construction, lived a reality of low demographic density, despite their rich cultural features and an immeasurable tourist potential. This article relates the experience of the rural initiative Associacao Aldeias do Xisto, which has adopted digital hypermedia strategies to spread natural resources and regional endogenous potentials from its digital platform, transforming them into attractive tourist sites and bringing together not only tourists, but also Portuguese, to important cultural roots of Portugal. Therefore, an investigation has been developed that includes a case study composed of a structured interview of open responsesand a quantitative analysis of the platform. It was found that Aldeias do Xisto has supported a cultural and social encounter in the region, breaking the boundaries between the Portuguese past and present, towards a future with possiblepositive social, cultural and environmental impacts.
要深入理解数字人文,必须观察其适用性。一个将数字人文概念结合在一起的举措的例子是西斯托村,该村是在葡萄牙开发的,旨在吸引人们前往葡萄牙被遗忘的村庄。这些以石头建筑为特色的村庄,尽管具有丰富的文化特色和不可估量的旅游潜力,但人口密度很低。本文介绍了农村倡议Associacao Aldias do Xisto的经验,该倡议采用了数字超媒体策略,从其数字平台传播自然资源和区域内生潜力,将其转变为有吸引力的旅游景点,并将游客和葡萄牙人聚集在葡萄牙的重要文化根源上。因此,我们进行了一项调查,其中包括一项案例研究,该研究由公开回答的结构化访谈和平台的定量分析组成。研究发现,Aldias do Xisto支持了该地区的文化和社会相遇,打破了葡萄牙过去和现在之间的界限,走向了一个可能产生积极社会、文化和环境影响的未来。
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引用次数: 3
Lawrence Grossberg: aportes al debate estructura / agencia 劳伦斯·格罗斯伯格:对结构/机构辩论的贡献
Pub Date : 2021-02-26 DOI: 10.35305/LT.V25I1.762
A. Barés
It´s the intention of this article provide conceptual tools that serve at the time of fieldwork as heuristic tools. We propose these readings as a possible way, knowing that it’s not the only one neither the best. It’s only in the context that we can know if these concepts are useful to us and if they contribute to interpreting improvements about these realities that interest and appeal us. Conscious that these contributions are part of an intensive and general debate in the sands of the social sciences in which the concept of identity, like that of culture, search to be taken in consideration, we don’t intend to exhaust this debate or to make a review of it. We pretend only to make a contribution from certain readings that seem relevant and a little visibility in the field communication field.
这篇文章的目的是提供概念工具,在实地调查时作为启发式工具。我们建议将这些读数作为一种可能的方式,因为我们知道这不是唯一的,也不是最好的。只有在这样的背景下,我们才能知道这些概念是否对我们有用,以及它们是否有助于解释我们感兴趣和吸引我们的对这些现实的改进。意识到这些贡献是社会科学中一场激烈而普遍的辩论的一部分,在这场辩论中,身份的概念,比如文化的概念,都需要得到考虑,我们不打算穷尽这场辩论,也不打算对其进行回顾。我们假装只是从某些看似相关的读物中做出贡献,这些读物在现场传播领域有点知名度。
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引用次数: 0
¿Qué más nos dice un prospecto? Píldoras anticonceptivas y discurso médico 传单还告诉我们什么?避孕药和医学演讲
Pub Date : 2021-02-26 DOI: 10.35305/LT.V25I1.759
María de los Ángeles Alpe
The objective of the following work is the linguistic analysis of a medical leaflet of female oral contraceptives. This exercise is linked to my PhD research, focused on the medicalization with contraceptive pills and the discourses about it, by users and professionals or health agencies. In this opportunity, using tools of the critical discourse analysis and linguistic pragmatics, I try to reconstruct those features that allow us to affirm that this type of text is not a neutral communicative production, nor does it belong only to the instructional-expository typology. On the contrary, like any discourse, it depends on and responds to certain contexts (intertextual and situational) and must also be studied in that relationship. To do this, I start from a succinct analysis of the typographical, lexical and syntactic-grammatical planes of a concrete prospect (Microgynon) to point out how receivers are profiled in it, and also exhortations, responsibilities vs. decision-making capacities, and risk. Finally, I conclude that the decision-making capacity (regarding the taking of the medication) is assigned to the medical professional, to the detriment of the autonomy of the women, who instead bear the responsibility for the incorrect use of the drug.
以下工作的目的是对女性口服避孕药的医学传单进行语言分析。这个练习与我的博士研究有关,重点是避孕药的医学化以及使用者、专业人员或卫生机构对它的讨论。借此机会,我利用批判性话语分析和语言语用学的工具,试图重建这些特征,使我们能够肯定这种类型的文本不是一种中立的交际产物,也不属于教学-说说性类型。相反,像任何话语一样,它依赖于特定的语境(互文的和情景的)并对其作出反应,也必须在这种关系中进行研究。为了做到这一点,我从对具体前景(Microgynon)的排版、词汇和句法语法层面的简洁分析开始,指出接收者在其中是如何被描绘的,以及劝勉、责任、决策能力和风险。最后,我的结论是,(关于服用药物的)决策权被赋予了医疗专业人员,损害了妇女的自主权,相反,她们要对不正确使用药物承担责任。
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引用次数: 1
APRESENTAÇÃO 提交
Pub Date : 2021-02-04 DOI: 10.48075/rt.v17i40.26889
Luciane Thomé Schröder
Prezadas leitoras e prezados leitores!Abrimos as publicações do ano de 2021, adentrando ao fecundo terreno dos estudos dos sentidos e das significações. A edição voltada à Semântica, volume 17, número 40, conta com trabalhos que colocam em cena estudos provocadores e sensibilizadores do olhar às práticas linguísticas e discursivas que circulam nas diferentes esferas do cotidiano, preconizando formas de conceber o mundo e orientando o modo como atribuímos e construímos sentidos para/nas diferentes situações/condições enunciativas. (...).(texto completo em PDF)
亲爱的读者们!我们打开了2021年的出版物,进入了感官和意义研究的肥沃领域。版有语义,17号40卷,记载和工作地点的挑衅和增敏剂研究语言和语言实践的操作在不同的领域的运用,为表格的设计的方式向世界和认知方式和建立感官enunciativas /在不同情况下的条件。(...)。(PDF全文)
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引用次数: 0
EXPEDIENTE 档案
Pub Date : 2021-02-04 DOI: 10.48075/rt.v17i40.26890
Revista Trama
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引用次数: 0
EXPEDIENTE 档案
Pub Date : 2020-10-01 DOI: 10.48075/rt.v16i39.25972
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引用次数: 0
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La Trama de la Comunicacion
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