Pub Date : 2020-10-15DOI: 10.36677/elperiplo.v0i39.12035
Aurora Irma Máynez Guaderrama, Karla Gabriela Gómez Bull, Judith Cavazos Arroyo, María Marisela Vargas Salgado, Marisol Pastrana Martínez
In different industries and sectors, companies try to achieve loyal customers, who have behavioral intentions associated with that loyalty. In a competitive environment such as passenger air transport, it is impossible to escape from this strategy; the companies that compete in it, seek to generate valuable offers for their customers. Although this variable has been studied in airline passengers, there are still research gaps and particularly in Mexican context, there are few studies that have been performed. In order to advance knowledge, the objective of this research was to establish whether there are significant differences in the loyalty and behavioral intentions of passenger of full-service airlines and passengers of low-cost carriers travelling on domestic flights in Mexico. A quantitative, non-experimental, cross-sectional research design was used in a non-probabilistic sample of 434 passengers. Analysis of variance was used as the preferred statistical technique. The results indicate that there are no significant differences between the groups. In other words, loyalty and behavioral intentions are not different, among passengers of low-cost airlines and passengers of full-service airlines. Neither attitudinal nor behavioral loyalty, are different. That is, the favorable predisposition towards the airlines and the intentions of behavior associated with them, are similar. In strategic terms, in both types of airline, loyalty is a current challenge. Both business models, with different value offers, achieve loyal customers, with the intention of consuming, recommending and speaking well of the airline in which they travel.
{"title":"Lealtad e intenciones de comportamiento: Análisis de diferencias entre pasajeros de Aerolíneas Mexicanas de bajo costo y de servicio completo","authors":"Aurora Irma Máynez Guaderrama, Karla Gabriela Gómez Bull, Judith Cavazos Arroyo, María Marisela Vargas Salgado, Marisol Pastrana Martínez","doi":"10.36677/elperiplo.v0i39.12035","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.12035","url":null,"abstract":"In different industries and sectors, companies try to achieve loyal customers, who have behavioral intentions associated with that loyalty. In a competitive environment such as passenger air transport, it is impossible to escape from this strategy; the companies that compete in it, seek to generate valuable offers for their customers. Although this variable has been studied in airline passengers, there are still research gaps and particularly in Mexican context, there are few studies that have been performed. In order to advance knowledge, the objective of this research was to establish whether there are significant differences in the loyalty and behavioral intentions of passenger of full-service airlines and passengers of low-cost carriers travelling on domestic flights in Mexico. A quantitative, non-experimental, cross-sectional research design was used in a non-probabilistic sample of 434 passengers. Analysis of variance was used as the preferred statistical technique. The results indicate that there are no significant differences between the groups. In other words, loyalty and behavioral intentions are not different, among passengers of low-cost airlines and passengers of full-service airlines. Neither attitudinal nor behavioral loyalty, are different. That is, the favorable predisposition towards the airlines and the intentions of behavior associated with them, are similar. In strategic terms, in both types of airline, loyalty is a current challenge. Both business models, with different value offers, achieve loyal customers, with the intention of consuming, recommending and speaking well of the airline in which they travel.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"1 1","pages":"240-263"},"PeriodicalIF":0.2,"publicationDate":"2020-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41713655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-06DOI: 10.36677/elperiplo.v0i39.10907
P. Manzanares, Sansusi Nava-Ramírez
The objective of this research is to identify how feminism and gender equality policies influence the participation of women in carnivals in Latina America and Mexico; specifically, in Tepoztlan, Mexico. The theoretical approach proposed in this research is what we call “the feminist gender perspective”, which analyzes gender relations with a critical vision towards patriarchy. The methodology used is qualitative; applying in-depth interviews, life stories and participant observation, as well as municipal documentary review, photographic record and bibliography on the subject. The main findings show that feminism and gender equality policies have promoted the substantive equality of women in tourism, by increasing their participation in all sectors. However, the patriarchal system preset major obstacles in perpetuating traditional gender roles by anchoring women to domestic and care work, limiting their professional development. The conclusions show that the influence of feminism in carnivals in Latin America and Mexico is present in the coexistence of traditional forms of female participation, along with expressions in transition and processes of chance. One example is the carnival in Tepoztlan, where female visibility in the organization, troupes, commerce and tourism is present.
{"title":"Participación de las mujeres en el carnaval de Tepoztlán, México, bajo el microscopio de género, feminismo y turismo","authors":"P. Manzanares, Sansusi Nava-Ramírez","doi":"10.36677/elperiplo.v0i39.10907","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.10907","url":null,"abstract":"The objective of this research is to identify how feminism and gender equality policies influence the participation of women in carnivals in Latina America and Mexico; specifically, in Tepoztlan, Mexico. The theoretical approach proposed in this research is what we call “the feminist gender perspective”, which analyzes gender relations with a critical vision towards patriarchy. The methodology used is qualitative; applying in-depth interviews, life stories and participant observation, as well as municipal documentary review, photographic record and bibliography on the subject. The main findings show that feminism and gender equality policies have promoted the substantive equality of women in tourism, by increasing their participation in all sectors. However, the patriarchal system preset major obstacles in perpetuating traditional gender roles by anchoring women to domestic and care work, limiting their professional development. The conclusions show that the influence of feminism in carnivals in Latin America and Mexico is present in the coexistence of traditional forms of female participation, along with expressions in transition and processes of chance. One example is the carnival in Tepoztlan, where female visibility in the organization, troupes, commerce and tourism is present.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"1 1","pages":"208-239"},"PeriodicalIF":0.2,"publicationDate":"2020-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41350942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-30DOI: 10.36677/elperiplo.v0i39.11570
Y. A. Corbo
The decentralization processes characteristic of modern political systems has generated a new distribution of power within the State, giving rise to a greater role for the subnational government levels. In this multi-level and multi-organizational scenario, Intergovernmental Relations (RIG) arise, understood as the interactions that occur between the different government units. These relationships can be characterized by good coordination and cooperation in pursuit of a common state policy or sometimes be conditioned by conflicts of interest between the different jurisdictional levels, which can lead to incoherent policies and objectives or the overlapping of efforts and resources. Within the public administration, one of the areas that is gaining more and more prominence is tourism. Its complex and cross-cutting nature makes it an ideal space to analyze IBCs. The objective is to describe and analyze the relationships between public tourism agencies of the Argentine State that have an influence on the destination of Mar del Plata, with the intention of knowing their impact on local tourism policy and development.
{"title":"Las Las relaciones intergubernamentales en el ámbito turístico argentino. Aportes al caso Mar del Plata","authors":"Y. A. Corbo","doi":"10.36677/elperiplo.v0i39.11570","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.11570","url":null,"abstract":"The decentralization processes characteristic of modern political systems has generated a new distribution of power within the State, giving rise to a greater role for the subnational government levels. In this multi-level and multi-organizational scenario, Intergovernmental Relations (RIG) arise, understood as the interactions that occur between the different government units. These relationships can be characterized by good coordination and cooperation in pursuit of a common state policy or sometimes be conditioned by conflicts of interest between the different jurisdictional levels, which can lead to incoherent policies and objectives or the overlapping of efforts and resources. Within the public administration, one of the areas that is gaining more and more prominence is tourism. Its complex and cross-cutting nature makes it an ideal space to analyze IBCs. The objective is to describe and analyze the relationships between public tourism agencies of the Argentine State that have an influence on the destination of Mar del Plata, with the intention of knowing their impact on local tourism policy and development.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"1 1","pages":"190-207"},"PeriodicalIF":0.2,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47102874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-28DOI: 10.36677/elperiplo.v0i39.9495
M. J. F. Aldecua
The study analyzes community-based tourism (CBT) through three dimensions. The first one, a political dimension that implies democratic, inclusive and empowered participation, synthesized as community-driven governance; the second, an economic dimension that can be manifested as social entrepreneurship or community-based entrepreneurship and, finally, an ethical dimension related to the mission of the CBT. In the first part of the work, a definition of CBT is proposed based on its integrating elements and it is determined why the CBT is a community agency with a political, economic and ethical dimension. It is concluded that the CBT as a community agency should aim to promote collective action for the common welfare, as well as sustain, regenerate or strengthen the community itself. This mission constitutes the ethical dimension of any case CBT. Two cases of CBT in Oaxaca, Mexico, are addressed as empirical examples. In the first example, it takes care of the ethical dimension but this is not the case in the second one, so the TBC is lost as a model of tourism.
{"title":"Hacia la dimensión ética del turismo de base comunitaria. Gobernanza y emprendimiento social","authors":"M. J. F. Aldecua","doi":"10.36677/elperiplo.v0i39.9495","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.9495","url":null,"abstract":"The study analyzes community-based tourism (CBT) through three dimensions. The first one, a political dimension that implies democratic, inclusive and empowered participation, synthesized as community-driven governance; the second, an economic dimension that can be manifested as social entrepreneurship or community-based entrepreneurship and, finally, an ethical dimension related to the mission of the CBT. In the first part of the work, a definition of CBT is proposed based on its integrating elements and it is determined why the CBT is a community agency with a political, economic and ethical dimension. It is concluded that the CBT as a community agency should aim to promote collective action for the common welfare, as well as sustain, regenerate or strengthen the community itself. This mission constitutes the ethical dimension of any case CBT. Two cases of CBT in Oaxaca, Mexico, are addressed as empirical examples. In the first example, it takes care of the ethical dimension but this is not the case in the second one, so the TBC is lost as a model of tourism.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"1 1","pages":"90-123"},"PeriodicalIF":0.2,"publicationDate":"2020-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44075273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-28DOI: 10.36677/elperiplo.v0i39.10063
A. González, Fátima Maciel Carrillo González, R. M. C. Dagostino, O. N. González
The inadequate valuation of the natural system and the lack of planning, sometimes causes that the practices of alternative tourism break with the criterion of sustainability of its own principles. For this reason, the study of the aptitude of the territory is a fundamental management tool prior to establishing any type of tourism activity, which allows both the villager and the manager to identify the resources in the natural and socioeconomic dimension with which the territory to define the best areas of use that allow the conservation and development of communities. The objective of this work was to analyze the research methods used to determine the aptitude of the territories for alternative tourism activities in their modalities ecotourism, adventure tourism and rural tourism. International literature was analyzed identifying authors, objectives, methods and results, resulting in a grouping in three categories: 1) research based on natural and socioeconomic resource inventories, 2) research based on the natural system only and use of GIS, and 3) research based on natural and socioeconomic system with the support of the use of GIS. It is this last category that presents more complex works following the theory of sustainability and the objectives pursued by alternative tourism. Even so, it is recommended to innovate in methods that allow to include more variables for the characterization of the territory, and scales of better definition and detail.
{"title":"Análisis de los métodos de evaluación de la aptitud del territorio para turismo alternativo","authors":"A. González, Fátima Maciel Carrillo González, R. M. C. Dagostino, O. N. González","doi":"10.36677/elperiplo.v0i39.10063","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.10063","url":null,"abstract":"The inadequate valuation of the natural system and the lack of planning, sometimes causes that the practices of alternative tourism break with the criterion of sustainability of its own principles. For this reason, the study of the aptitude of the territory is a fundamental management tool prior to establishing any type of tourism activity, which allows both the villager and the manager to identify the resources in the natural and socioeconomic dimension with which the territory to define the best areas of use that allow the conservation and development of communities. The objective of this work was to analyze the research methods used to determine the aptitude of the territories for alternative tourism activities in their modalities ecotourism, adventure tourism and rural tourism. International literature was analyzed identifying authors, objectives, methods and results, resulting in a grouping in three categories: 1) research based on natural and socioeconomic resource inventories, 2) research based on the natural system only and use of GIS, and 3) research based on natural and socioeconomic system with the support of the use of GIS. It is this last category that presents more complex works following the theory of sustainability and the objectives pursued by alternative tourism. Even so, it is recommended to innovate in methods that allow to include more variables for the characterization of the territory, and scales of better definition and detail.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"1 1","pages":"139-162"},"PeriodicalIF":0.2,"publicationDate":"2020-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46911843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-28DOI: 10.36677/elperiplo.v0i39.9742
María de los Ángeles Huízar Sánchez, José Alfonso Baños Francia, J. L. Ramos
The technological advances have triggered the creation of a series of companies under the collaborative economy model and operate through virtual platforms, among which Airbnb stands out, a company that has expanded to more than 190 countries and concentrates the largest volume of the offer of accommodation in private homes, which is referred to as unregulated. This modality is becoming increasingly important in tourist destinations and it is expected that by 2019 the global market for holiday rentals will reach 169 700 million dollars, derived from the combination of the increase in demand in this type of accommodation with a high volume of dwellings that are used temporarily in tourist destinations. Situation that triggers a series of tensions in the socioeconomic and territorial areas of the tourist destinations, derived from the lack of regulation that indicate it as a form of unfair competition for formally established companies, as well as encouraging investment in housing construction for this end. The present work has as objective to contribute to the discussion on the socioeconomic and territorial impacts generated by the increase of non-regulated accommodation in tourist destinations. For the empirical study, Puerto Vallarta was selected, a consolidated tourist destination that presents a considerable increase in this type of accommodation, which places it among the most requested through the online reservation systems. The method consists of an analysis of the offer through the Airbnb platform, through the indicators of location, classification, type and cost of the units, whose results offer an approximation to the impacts generated by this globalized bussines model services.
{"title":"Economía colaborativa y hospedaje no regulado en los destinos turísticos: Una aproximación a Puerto Vallarta","authors":"María de los Ángeles Huízar Sánchez, José Alfonso Baños Francia, J. L. Ramos","doi":"10.36677/elperiplo.v0i39.9742","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.9742","url":null,"abstract":"The technological advances have triggered the creation of a series of companies under the collaborative economy model and operate through virtual platforms, among which Airbnb stands out, a company that has expanded to more than 190 countries and concentrates the largest volume of the offer of accommodation in private homes, which is referred to as unregulated. \u0000This modality is becoming increasingly important in tourist destinations and it is expected that by 2019 the global market for holiday rentals will reach 169 700 million dollars, derived from the combination of the increase in demand in this type of accommodation with a high volume of dwellings that are used temporarily in tourist destinations. Situation that triggers a series of tensions in the socioeconomic and territorial areas of the tourist destinations, derived from the lack of regulation that indicate it as a form of unfair competition for formally established companies, as well as encouraging investment in housing construction for this end. \u0000The present work has as objective to contribute to the discussion on the socioeconomic and territorial impacts generated by the increase of non-regulated accommodation in tourist destinations. \u0000For the empirical study, Puerto Vallarta was selected, a consolidated tourist destination that presents a considerable increase in this type of accommodation, which places it among the most requested through the online reservation systems. \u0000The method consists of an analysis of the offer through the Airbnb platform, through the indicators of location, classification, type and cost of the units, whose results offer an approximation to the impacts generated by this globalized bussines model services.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"1 1","pages":"124-138"},"PeriodicalIF":0.2,"publicationDate":"2020-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44587553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-28DOI: 10.36677/elperiplo.v0i39.11419
Aida Yarira Reyes Escalante, Rosa Herminia Suárez Chaparro
This research discussed a comparative analysis of two Natural Protected Areas (ANP): Campo Verde Flora and Fauna Protection Area (APFFCV) and Cumbres de Majalca National Park (PNCM) located in the state of Chihuahua, Mexico. The objective of the study was to determine the differences between the two ANP concerning the reasons and requirements for their visit. The theoretical platform used is multidisciplinary, as it serves positions of environmental studies, psychology and social sciences. The methodology used was an exploratory study and is based on the use of a questionnaire for data collection. For data analysis was used: Data Mining using Tableu software 15.0 and Weka 3.9.2 to find hidden patterns in preferences. The results found with the motives reveal a society in need of alternatives in their daily lives, see interesting and motivating the visit to the NSAs, seek rest and wish to participate in conservation. Differences were found between the two ANPs of requirements: for PNCM house of culture, sales of handicrafts, museums and shopping areas, and APFFCV the existence of bike/walk trails and view landscape.
本文对位于墨西哥奇瓦瓦州的Campo Verde动植物保护区(APFFCV)和Cumbres de Majalca国家公园(PNCM)两个自然保护区(ANP)进行了比较分析。这项研究的目的是确定两个国家在访问的原因和要求方面的差异。所使用的理论平台是多学科的，因为它服务于环境研究、心理学和社会科学的职位。所使用的方法是一项探索性研究，并基于使用问卷进行数据收集。数据分析:使用Tableu软件15.0和Weka 3.9.2进行数据挖掘，发现偏好中隐藏的模式。结果发现，动机揭示了一个社会在日常生活中需要替代，看到有趣和激励访问国家安全局，寻求休息，并希望参与保护。两个anp的要求存在差异:PNCM要求文化屋、手工艺品销售、博物馆和购物区，APFFCV要求自行车/步行道和景观景观的存在。
{"title":"Análisis comparativo de motivos y requerimientos para visitar dos Áreas Naturales Protegidas (ANP) del estado de Chihuahua","authors":"Aida Yarira Reyes Escalante, Rosa Herminia Suárez Chaparro","doi":"10.36677/elperiplo.v0i39.11419","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.11419","url":null,"abstract":"This research discussed a comparative analysis of two Natural Protected Areas (ANP): Campo Verde Flora and Fauna Protection Area (APFFCV) and Cumbres de Majalca National Park (PNCM) located in the state of Chihuahua, Mexico. The objective of the study was to determine the differences between the two ANP concerning the reasons and requirements for their visit. The theoretical platform used is multidisciplinary, as it serves positions of environmental studies, psychology and social sciences. The methodology used was an exploratory study and is based on the use of a questionnaire for data collection. For data analysis was used: Data Mining using Tableu software 15.0 and Weka 3.9.2 to find hidden patterns in preferences. The results found with the motives reveal a society in need of alternatives in their daily lives, see interesting and motivating the visit to the NSAs, seek rest and wish to participate in conservation. Differences were found between the two ANPs of requirements: for PNCM house of culture, sales of handicrafts, museums and shopping areas, and APFFCV the existence of bike/walk trails and view landscape.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"6 11","pages":"163-189"},"PeriodicalIF":0.2,"publicationDate":"2020-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41257927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-10DOI: 10.36677/elperiplo.v0i39.11632
Lisandra Cupertino Sousa, Jennifer Caroline Soares
As mídias sociais estão alterando as estratégias de marketing e podem representar uma alternativa para a divulgação e obtenção de informações relacionadas à oferta e a demanda turística. O objetivo deste estudo foi analisar a potencialidade do TripAdvisor como fonte de dados para o planejamento de marketing de destinos turísticos. Trata-se de um estudo indutivo, exploratório e descritivo, com abordagem qualiquantitativa. Foram analisadas as pontuações e comentários (n=446) dos 10 atrativos melhor avaliados do município de Aracaju-Sergipe no website TripAdvisor. Os atrativos incluídos no estudo foram: Orla de Atalaia, Oceanário, Museu da Gente Sergipana, Praia Atalaia, Passarela do Caranguejo, Crôa do Goré, Praia Aruana, Mercado Municipal Antônio Franco, Colina e Igreja Santo Antônio e Parque da Cidade. Os comentários foram analisados e agrupados em 6 categorias emergentes que revelam os atributos dos atrativos valorizados pelos turistas (Infraestrutura/Equipamentos e serviços; Belezas naturais; Conservação do atrativo; Preço; Segurança; Imagem) e um tema central, transversal a todas essas categorias: satisfação com o atrativo e recomendação para outros turistas. As mídias sociais e o TripAdvisor são uma importante fonte de informação para monitorar a opinião dos turistas e direcionar as ações de planejamento de destinos turísticos.
{"title":"O TripAdvisor e o marketing de destinos turísticos: estudo de um município do nordeste brasileiro","authors":"Lisandra Cupertino Sousa, Jennifer Caroline Soares","doi":"10.36677/elperiplo.v0i39.11632","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.11632","url":null,"abstract":"As mídias sociais estão alterando as estratégias de marketing e podem representar uma alternativa para a divulgação e obtenção de informações relacionadas à oferta e a demanda turística. O objetivo deste estudo foi analisar a potencialidade do TripAdvisor como fonte de dados para o planejamento de marketing de destinos turísticos. Trata-se de um estudo indutivo, exploratório e descritivo, com abordagem qualiquantitativa. Foram analisadas as pontuações e comentários (n=446) dos 10 atrativos melhor avaliados do município de Aracaju-Sergipe no website TripAdvisor. Os atrativos incluídos no estudo foram: Orla de Atalaia, Oceanário, Museu da Gente Sergipana, Praia Atalaia, Passarela do Caranguejo, Crôa do Goré, Praia Aruana, Mercado Municipal Antônio Franco, Colina e Igreja Santo Antônio e Parque da Cidade. Os comentários foram analisados e agrupados em 6 categorias emergentes que revelam os atributos dos atrativos valorizados pelos turistas (Infraestrutura/Equipamentos e serviços; Belezas naturais; Conservação do atrativo; Preço; Segurança; Imagem) e um tema central, transversal a todas essas categorias: satisfação com o atrativo e recomendação para outros turistas. As mídias sociais e o TripAdvisor são uma importante fonte de informação para monitorar a opinião dos turistas e direcionar as ações de planejamento de destinos turísticos.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"1 1","pages":"64-89"},"PeriodicalIF":0.2,"publicationDate":"2020-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46373922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-07-30DOI: 10.36677/elperiplo.v0i39.10241
María Lyssette Mazó Quevedo, Trinidad Cortés Puya
Senior tourism has been successfully established in different countries, presenting itself as a key element for the integral development of social tourism. In contrast, the recent declaration and promotion of this tourism in Mexico has shown shortcomings from its conceptual figure. Therefore, this document aims to establish a systemic definition of the phenomenon, from the analysis of literature and interpretation of the various conceptions and relationships between its social actors. The methodological design exposes a case study of the state of Tabasco, through the application of mixed research techniques, which included interviews and conducting a survey, in order to compare the information. As a result, it is proposed a conceptual model explains the interaction of the components of senior tourism. It is concluded emphasizing the importance of the theoretical approach as a reference for the responsible planning of tourist destinations.
{"title":"Turismo gerontológico: una aproximación conceptual","authors":"María Lyssette Mazó Quevedo, Trinidad Cortés Puya","doi":"10.36677/elperiplo.v0i39.10241","DOIUrl":"https://doi.org/10.36677/elperiplo.v0i39.10241","url":null,"abstract":"Senior tourism has been successfully established in different countries, presenting itself as a key element for the integral development of social tourism. In contrast, the recent declaration and promotion of this tourism in Mexico has shown shortcomings from its conceptual figure. Therefore, this document aims to establish a systemic definition of the phenomenon, from the analysis of literature and interpretation of the various conceptions and relationships between its social actors. The methodological design exposes a case study of the state of Tabasco, through the application of mixed research techniques, which included interviews and conducting a survey, in order to compare the information. As a result, it is proposed a conceptual model explains the interaction of the components of senior tourism. It is concluded emphasizing the importance of the theoretical approach as a reference for the responsible planning of tourist destinations.","PeriodicalId":53973,"journal":{"name":"PERIPLO SUSTENTABLE","volume":"1 1","pages":"31-63"},"PeriodicalIF":0.2,"publicationDate":"2020-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44496144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-07-28DOI: 10.36677/elperiplo.v0i39.11013
I. Martínez, L. Morales, G. C. A. Franco, Gerzaín Avilés Polanco, Ángel Herrera Ulloa, A. Rubio
El desarrollo sustentable es un proceso que requiere ser monitoreado y evaluado a través de indicadores e índices, su selección y aplicación depende del objetivo de la investigación, así como del área de estudio. En México, las Áreas Naturales Protegidas (ANP) representan uno de los principales destinos para realizar actividades de ecoturismo, un ejemplo es el Parque Nacional Bahía de Loreto (PNBL). La aplicación de políticas y regulaciones de manejo en las ANP requieren de información actualizada sobre el estado de sustentabilidad del sistema. En este sentido, uno de los objetivos del presente estudio fue realizar una revisión de los sistemas de indicadores e índices que se han propuesto para evaluar la sustentabilidad del turismo en ANP. Como segundo objetivo se propone un modelo para evaluar la sustentabilidad del turismo en el PNBL, compuesto por dos índices. El primero basado en un análisis estadístico multivariado que permite evaluar la tendencia del destino hacia el alcance de la sustentabilidad dentro de un periodo de tiempo; el cual consiste en cuatro dimensiones: socioeconómica, turística, ambiental y tecnológica. El segundo índice es de percepción y se basa en la opinión de la comunidad residente, empresas turísticas y de los turistas; los indicadores se clasificaron en la dimensión social y ambiental. El modelo propuesto permitirá evaluar de manera novedosa e integral la sustentabilidad de un ANP con uso turístico, considerando todos los componentes involucrados en los objetivos del turismo sustentable. La aplicación de indicadores, tanto objetivos como subjetivos, ofrece una ventaja respecto a otros índices, ya que considera la opinión de los sectores involucrados además de los datos duros generados a través de monitoreos y censos. Los índices aquí propuestos permitirán identificar problemas o riesgos, así como redefinir y crear nuevos objetivos para el Programa de Manejo del PNBL.
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