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ANALISIS SEMIOTIK PERUBAHAN PERSEPSI MASKULINITAS DALAM IKLAN MINUMAN SUPLEMEN INDONESIA 印尼微量营养补充剂对男性气质感知变化的分析
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15514
Anis Sussieyani
The development of reformation era has provided diverse discourses of masculinity that develop in Indonesia society. This paper aims to examine the changing perceptions of masculinity in Indonesia supplementary beverage advertising. Based on the theory of semiotics expressed by Roland Barthes, this paper examines the changing perceptions of masculinity reflected on five ads of Extra Joss for “Qurbani” (the day of sacrifice) edition. This paper will analyze the symbols of masculinity through the use of linguistic and visual elements in the advertisement.The result showed that there had been changes in the perceptions of masculinity in Extra Joss ads for “Qurbani” or the day of sacrifice edition. Four advertisements made before 2017 showed the image of masculinity characterized by the glorification of body strength, aggressiveness, and fearless attitude of men. This value of masculinity is also marked through the use of aggressive linguistic markers such as the use of the word laki, fearless, penjinak, etc. However, one advertisement that was created in 2017 showed a softer image of masculinity. It was marked by warmth and togetherness behaviors of men generated by the male model in the ad. This was reinforced by the emergence of female characters in the ad. The analysis also showed that these masculinity changes were influenced by K-Pop globalization which generated a softer masculinity than previous advertisements. In addition, the analysis also showed changes in the meaning of “Qurbani” (sacrifice) in the ads. Previously, it was marked as something that was achieved and struggled. However, nowadays “Qurbani” or sacrifice is seen as a joyful activity.
改革时代的发展为印尼社会提供了多样化的男性话语。本文旨在考察印尼补充饮料广告中男性气质观念的变化。本文以罗兰·巴特的符号学理论为基础,考察了在《古兰经》(祭祀日)版的五则广告中所反映的男性气质观念的变化。本文将通过广告中语言和视觉元素的运用来分析男性气质的象征。结果表明,在《古兰经》或祭祀日版的Extra Joss广告中,人们对男子气概的看法发生了变化。2017年之前制作的四个广告展示了男性气概的形象,其特点是赞美男性的身体力量、攻击性和无畏的态度。这种男子气概的价值也通过使用攻击性的语言标记来体现,例如使用laki、无畏、penjinak等词。然而,2017年创作的一则广告显示了更柔和的男子气概形象。广告中的男模产生了男性的温暖和团结行为。广告中女性角色的出现强化了这一点。分析还表明,这些男性气质的变化受到K-Pop全球化的影响,K-Pop的全球化产生了比以前更柔和的男性气质。此外,分析还显示,广告中“Qurbani”(牺牲)的含义发生了变化。此前,它被标记为取得了成就和奋斗。然而,如今“古兰经”或祭祀被视为一种快乐的活动。
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引用次数: 0
PEMEROLEHAN HONORIFIK BAHASA KOREA OLEH PEMELAJAR INDONESIA 韩国的健康荣誉控制是印度尼西亚的科学
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15507
Ghina Mardhiyah, S. Syihabuddin, E. Kurniawan, Didin Samsudin
Bahasa Korea termasuk ke dalam bahasa aglutinatif, yaitu pemakaian afiksasi untuk berbagai tujuan ekspresif, di antaranya untuk menerapkan prinsip kesantunan berbahasa. Persoalannya, apakah para pemelajar bahasa Korea memiliki kemampuan untuk menerapkan prinsip kesantunan melalui proses morfologis bagi tujuan honorifik?  Untuk menjawab pertanyaan ini dikumpulkanlah data yang diperoleh  dari sekelompok pemelajar bahasa Korea di  kota Bandung. Mereka berjumlah 20 orang, berlatar belakang budaya Sunda, berusia antara 18-31 tahun, sebagian berprofesi sebagai penerjemah  bahasa Korea,  dan dikelompokkan  sebagai pemelajar tingkat lanjut. Hasil tes menunjukkan nilai rata-rata sebesar 70,5 dan belum mencapai skor ideal tingkat lanjut yang ditetapkan peneliti, yaitu 81-100. Menurut para ahli, standar pencapaian pemelajar tingkat lanjut terbagi dalam empat kategori, salah satunya ialah pemelajar dapat menggunakan dan menjelaskan interpretasi aspek-aspek tatabahasa, serta aspek konteks dari sintak suatu bahasa. Hasil penelitian ini belum menunjukkan adanya kemampuan pada kategori tersebut. Pemerolehan honorifik tanpa imbuhan (Kondisi 1) dan cukup didasarkan pada konteks lebih sulit diperoleh pemelajar daripada honorifik dengan imbuhan (Kondisi 4). Untuk mengatasi kesulitan tersebut dan untuk meningkatkan kemahiran, para pemelajar  memanfaatkan  media hiburan berbahasa Korea.  
朝鲜语包含在粘着语中,粘着语是为了各种表达目的而使用词缀,包括应用语言一致性原则。问题是,韩语学习者是否有能力通过形态学过程将一致性原则应用于荣誉目的?为了回答这个问题,收集了万隆市一群韩国学习者获得的数据。有20人在巽他文化背后游行,年龄在18-31岁之间,部分专业翻译韩语,并作为研究生聚集在一起。测试结果显示平均值为70.5,未达到研究人员设定的理想进一步水平分数,即81-100。根据专家的说法,高级学习成绩的标准分为四类,其中之一是学习者能够使用和解释语言方面的解释,以及语言语法的上下文方面。这项研究的结果没有显示出这一类别的任何能力。未加权荣誉控制(条件1)并且充分基于比加权荣誉控制更难获得教师的上下文(条件4)。为了克服这些困难并提高技能,学生们正在使用韩语娱乐媒体。
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引用次数: 0
PEREMPUAN INDONESIA TAHUN 1970-an DAN 1980-an DALAM CERPEN KARYA DJUMRI OBENG
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15515
Aquari Mustikawati
This study aims to illustrate the image of Indonesian women in the 1970s and 1980s in three short stories by Djumri Obeng, "Bidadari di Tengah Hutan”, “Anah", and “Peni". The three short stories represent the picture of the circumstances of women in those days. The problem focused on this research is how the image of Indonesian women in the 1970s and 1980s and the authors' views on the marginalization of women in those days. Descriptive qualitative method is used to solve the problems, by using positivism and phenomenological paradigm to understand human behavior and their frame of mind. By using the theory of focalization, this paper analyzes the views of society at that time which is depicted in focalizator figures in the three short stories. The results showed that women in the 1970s and 1980s experienced marginalization through three spaces, namely social, economic, and stereotyped. It can be concluded that women with low educational and economic levels during that period were targeted for insolvency because they lacked fighting power.
本研究旨在通过朱姆里·奥本的三篇短篇小说来阐释20世纪70年代和80年代的印尼女性形象,“Bidadari di Tengah Hutan”、“Anah”和“Peni”“.这三篇短篇小说代表了当时女性的处境。本研究关注的问题是,20世纪70年代和80年代印尼女性的形象以及作者对当时女性边缘化的看法。本文采用描述性定性方法来解决这些问题,运用实证主义和现象学范式来理解人类的行为或者他们的心态。本文运用聚焦理论,分析了三部短篇小说中聚焦人物所描绘的当时的社会观。结果表明,20世纪70年代和80年代的妇女经历了三个空间的边缘化,即社会、经济和陈规定型观念。可以得出的结论是,在此期间,教育和经济水平较低的妇女因缺乏战斗力而成为破产的目标。
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引用次数: 0
EKSPLORASI NILAI FABEL SEBAGAI SARANA ALTERNATIF EDUKASI SISWA 探索寓言价值作为学生教育的替代手段
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15517
J. Juanda
Children’s character must be built since their early age. Children should be educated and habituated with good characters so that good character will be embedded until they are grown up.  A diversity of fables can be used as a medium to build the children's character.  The goal  in this research is exploration character educational values which are contained in the fable “Kisah Sahabat Rimba” by Yosep Rustandi. The research method  uses  qualitative descriptive with content analisys  to describe the characters in fable “Kisah Sahabat Rimba” by Yosep Rustandi. The result of the research, it was known that there are some universal characters which can be exemplified from the fables “Kisah Sahabat Rimba” by Yosep Rustandi such as thorough, politeness, humble, honest, and respectful.
儿童的性格必须从小养成。孩子们应该接受良好品格的教育,养成良好品格的习惯,这样良好品格就会在他们成长过程中根深蒂固。各种各样的寓言可以作为塑造孩子性格的媒介。本研究的目的是探讨Yosep Rustandi的寓言《Kisah Sahabat Rimba》所蕴含的品格教育价值。研究方法采用定性描述和内容分析相结合的方法对尤赛普·鲁斯坦迪寓言《基萨·萨哈巴特·林巴》中的人物进行描写。研究结果表明,Yosep Rustandi的寓言“Kisah Sahabat Rimba”中有一些普遍的特征,如周到,礼貌,谦逊,诚实和尊重。
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引用次数: 10
AMBIGUITAS ARUNA DAN PARADOKS CITARASA LIDAHNYA POSKOLONIALITAS NOVEL KULINER LAKSMI PAMUNTJAK 阿鲁纳与西塔拉萨的帕拉多克的歧义
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15510
Ary Budiyanto, Latifah Latifah
Makanan bukan hanya kebutuhan biologis mendasar manusia, namun juga merupakan situs kebudayaan yang menjadi medan pertarungan kekuasaan, identitas, sosial, dan kelas. Dunia makanan dan kulinernya adalah sebuah diskursus dan metafora kuasa, terlebih di bangsa-bangsa koloni pasca-kolonial. Novel Aruna dan Lidahnya karya Laksmi Pamuntjak merepresentasikan warisan poskolonial melalui mimikri, hibriditas, dan ambivalensi. Melalui close reading dan pendekatan poskolonial, tampak bahwa sastra kuliner ini menampilkan paradoksial, mengangkat khazanah kuliner lokal tradisional, namun memposisikannya di bawah masakan luar negeri di dalam ambiguitas pribadi Aruna dan ketiga kawannya. Hal ini membentuk citra kuliner lokal sebagai makanan kelas dua, yang berseberangan dengan citra makanan luar negeri yang sehat, bersih, dan berkelas. Sebagai bentuk revolusi mental, inferioritas konstruksi kolonial, terutama bidang kuliner, perlu terus dikritik sebagai bentuk apresiasi terhadap kekayaan keragaman budaya Nusantara.
食物不仅是人类最基本的生理需求,也是一个文化网站,成为权力、身份、社会和阶级斗争的战场。它的食物和坩埚是一个流派和力量的隐喻,尤其是在殖民后的殖民地。阿鲁那的小说和她的语言由Laksmi Pamuntjak所代表的是通过mimikri、混合和矛盾的殖民遗产。近距离的阅读和占领者的方法似乎表明,这种烹饪文学带有一个矛盾,提升了当地传统烹饪的特色,但将其置于阿鲁那个人含糊不清的环境下。这就形成了当地烹饪的形象,就像一顿二等餐,对面是健康、干净、有品位的外国食品。作为一种精神革命,殖民建筑的低贱,特别是烹饪,需要继续作为对努桑塔拉丰富文化多样性的欣赏。
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引用次数: 4
MAKNA PERJUANGAN DALAM NOVEL INDONESIA BERLATAR PERANG KEMERDEKAAN (TINJAUAN NEW HISTORICISM GREENBLATT) 与安全有关的新印尼发展机器
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15509
Andri Wicaksono
Through this new approach of historicism, this study aims to reveal the construction of the meaning of "striving" in a new historical perspective, either by 'republican' or ruler (colonist who wants to set foot again). The novels characterized by the background during the independence war were chosen to be the primary data source in this study. The method used in the research is qualitative interpretive, namely the parallel reading between literary texts representing the history of the Indonesian struggle with historical texts depicting similar events. Data analysis techniques used are content analysis consisting of three paths, including: data reduction, data presentation, and conclusion drawing or verification. The results showed that the meaning of the struggle in the novel consists of two points of view, namely for the republic and ruler (colonizers: England who dibonceng NICA). From the perspective of freedom fighters, the republic considers the figures involved to show respect for the national struggle and to contribute to defending the independence already achieved. As for the opposite, for the colonizing nation (the Netherlands), struggling in that perspective is no more proper "terrorist and thief".
通过这种历史主义的新方法,本研究旨在揭示“奋斗”意义在新的历史视角下的建构,无论是由“共和主义者”还是统治者(想要再次踏上土地的殖民者)。本研究选取以独立战争时期为背景的小说作为主要数据来源。研究中使用的方法是定性解释,即在代表印尼斗争历史的文学文本与描述类似事件的历史文本之间进行平行阅读。所使用的数据分析技术是由三条路径组成的内容分析,包括:数据缩减、数据呈现和结论得出或验证。结果表明,小说中斗争的意义包括两个观点,即对共和国和统治者(殖民者:主张NICA的英国)。从自由战士的角度来看,共和国认为相关人物是为了尊重民族斗争,并为捍卫已经实现的独立做出贡献。相反,对于殖民国家(荷兰)来说,从这个角度进行斗争不再是恰当的“恐怖分子和小偷”。
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引用次数: 2
UPAYA PELESTARIAN LINGKUNGAN PESISIR DALAM NOVEL TANJUNG KEMARAU KARYA ROYYAN JULIAN 《好望角环境保护
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15506
Frans Apriliadi, Anwar Efendi
This study aims to explain the environmental conservation efforts of coastal areas in the Tanjung Kemarau novel by Royyan Julian with ecocriticism perspective. The method used in this research is descriptive qualitative by using data tabulation and researchers themselves as instruments. The data obtained were tested for content validity and reliability and then were analyzed based on four stages: data collection, data reduction, data presentation, and conclusions. The results showed that efforts to conserve the coastal environment were classified into two: the mitigation of environmental damage and the anticipated environmental damage. First, efforts to conserve the environment through mitigation was conducted by stopping the use of trawl nets. Second, environmental conservation efforts through anticipation is conducted by refusing the shifting of the mangrove forest function, back to nature, the myth, beliefs in the myth, and the sea quotation ceremony. Based on the discussion conducted showed that the Tanjung Kemarau novel establish the importance of safe guarding the environment based on cultural identity based on the values of local wisdom.
本研究旨在从生态批评的角度来解释罗扬·朱利安小说《丹戎·克玛劳》中沿海地区的环境保护努力。本研究使用的方法是描述性定性的,采用数据表和研究人员自己作为工具。对获得的数据进行内容效度和信度检验,然后根据数据收集、数据简化、数据呈现和结论四个阶段进行分析。结果表明,沿海环境保护工作分为减轻环境损害和预期环境损害两大类。首先,通过停止使用拖网,努力通过减缓来保护环境。第二,通过拒绝红树林功能的转移,拒绝回归自然,拒绝神话,拒绝神话信仰,拒绝报海仪式,进行期待式的环境保护。在此基础上进行的讨论表明,丹戎基玛劳小说基于文化认同,基于地方智慧的价值观,确立了安全保护环境的重要性。
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引用次数: 0
ANALISIS KESALAHAN DALAM PENULISAN KARYA ILMIAH MAHASISWA JEPANG DALAM PEMBELAJARAN BIPA 分析日本学生在学习BIPA的科学著作中的错误
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15508
Rahadian Nugroho, Cicilia Tantri Suryawati, Hendri Zuliastutik
Penelitian ini bertujuan untuk mengidentifikasi faktor kesalahan penulisan dan upaya mengidentifikasi penyelesaian kesalahan penulisan karya ilmiah pada mahasiswa Setsunan yang belajar bahasa Indonesia di Universitas Dr. Soetomo. Untuk mengkaji masalah penelitian, teori yang digunakan berkaitan dengan penggunaan bahasa baku dan benar, EYD dan analisis kesalahan sebagai teori utama. Metode yang digunakan yaitu deskriptif-kualitatif. Hasil penelitian menunjukkan bahawa faktor kesalahan penulisan terdapat pada kesalahan ejaan, tata bahasa dan sistematika. Kesalahan ejaan meliputi kesalahan penulisan huruf kapital, kecil dan miring. Kedua, kesalahan tata bahasa meliputi pemborosan penggunaan kata, penggunaan kalimat yang tidak tepat, tidak sampai sasaran dan tidak tuntas, serta penggunaan verba pasif di yang tertukar dengan fungsi awalan di sebagai kata depan. Ketiga, kesalahan sistematika penulisan meliputi tebal tipisnya huruf, koherensi, jarak antarsubbab dan ketidaktuntasan kalimat. Upaya penyelesaian kesalahan penulisan agar tidak terulang kembali dengan cara merealiasikan pembuatan modul penulisan karya ilmiah dengan bahasa yang sederhana dilengkapi dengan penjelasan sistematika, format dan substansi karya ilmiah.
本研究旨在确定书写错误的因素,并努力确定在Soetomo博士的大学里学习印尼语的学生的科学论文的完成。为了审查研究问题,使用与原始和正确语言使用有关的理论,埃迪和错误分析作为主要理论。使用的方法是描述性的。研究表明,书写错误的因素存在于拼写、语法和系统错误中。拼写错误包括大写、小写和斜体拼写错误。第二,语法错误包括单词的浪费,不恰当的句子使用,没有达到目标和不完整,以及前缀和前缀的被动动词的使用。第三,书写系统错误包括字母的厚度、连体性、副标题之间的距离和句子的失真。用简单的语言对科学作品的写作模块进行系统性的解释、格式和实质的修正,以防止写作错误重现。
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引用次数: 4
PENGEMBANGAN BUKU AJAR KONTEKS SITUASI DAN SOSIAL DALAM PRAGMATIK EDUKASIONAL 教育方案中的接触和社会活动
Pub Date : 2019-02-15 DOI: 10.17509/bs_jpbsp.v18i2.15512
R. Sembiring, Pranowo Pranowo, R. K. Rahardi
This research aims to develop textbook situation and social context in pragmatic educational methods of research and development (R&D) the Borg and Gall are modified into 8 development procedures. The results showed: (1) there is a context of abai's behavior carried out by students, (2) lack of understanding of students regarding the integration of the social situation and context as well as its application in the educational, and pragmatics (3) necessity developed educational textbook about pragmatics with integrating social situations and contexts in it. As well, the results of the development shows that textbook that has been developed is worthy to be used with the results of validation experts from the aspect of the look, the linguistic material, and get an average score of 3.79 by category. The results of the assessment of the students from the aspect of the look, the linguistic material, and get an average score of 3.65 with very good category, as well as assessment of the lecturers pengampu courses from the aspect of the look, the linguistic material, and get an average score of 4.00 with the category very well.
本研究旨在开发教科书情境和社会语境中的语用研究与开发(R&D)教育方法。Borg和Gall被修改为8个开发程序。研究结果表明:(1)阿拜的行为存在学生实施的语境,(2)学生对社会情境与语境的整合及其在教育中的应用缺乏理解,语用学(3)有必要开发整合社会情境和语境的语用学教育教材,开发结果表明,所开发的教材在外观、语言材料等方面都值得与验证专家的成果相结合使用,分类平均得分3.79分。学生从外表、语言材料方面的评估结果,平均得分3.65分,类别非常好;讲师从外表、语言学材料方面的课程评估结果,均得分4.00分,类别很好。
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引用次数: 2
CREATING NARRATIVES AND REVISION CIRCLE: LITERACY DIMENSION LEARNING STRATEGIES USING DIDACTIC VALUES OF M.KASIM’S FUNNY SHORT STORIES 创造叙事与修正圈&基于M·卡西姆短篇小说教学价值观的识字维度学习策略
Pub Date : 2019-02-15 DOI: 10.17509/BS_JPBSP.V18I2.15516
H. Halimah, S. Sumiyadi, V. Damaianti
Creating narratives and revision circle are the collaboration of two learning strategies of literacy dimensions. In literacy learning, students can develop a narration as a skill in literacy, particularly basic literacy in form of reading and writing. The present research aims at describing 2 strategies of literacy dimension learning through the analysis of didactic values from funny short stories written by M. Kasim. The funny short stories provided a variety of specific didactic values. As one of the literature learning materials, the didactic values were in line with the national education goals. The present research employed qualitative approach with a descriptive method. Specifically, the data were analyzed by the application of literary work didactic study framework. The funny short stories to analyze entitled: 1) “Pendikar bukan Pendekar; 2) “Podato yang Gagal”; 3) “Ada Seorang Raja…”, and  4) “Kue yang Nakal”.  The result denoted the funny short stories contained various didactic values which could be regarded as learning materials in literacy development. The didactic values consisted of well-mannered behavior, dignified personality, independence, creativity, being democratic, responsibility, self-control, intelligence, and skill. Those values are considered excellent to implement by the collaboration of creating narratives and revision circle.
创造叙事和复习圈是两种识字维度的学习策略的合作。在识字学习中,学生可以将叙述作为一种识字技能,特别是阅读和写作形式的基本识字能力。本研究旨在通过对M.Kasim的短篇幽默小说中的教育价值观的分析,描述识字维度学习的两种策略。这些有趣的短篇小说提供了各种具体的教育价值观。作为文学教材之一,其教学价值观与国民教育的目标是一致的。本研究采用定性方法和描述性方法。具体而言,运用文学作品教学研究框架对数据进行分析。有趣的短篇小说分析题为:1)《潘迪卡尔》;2)《波达托·杨·嘎嘎》;3) “Ada Seorang Raja…”和4)“Kue yang Nakal”。研究结果表明,幽默短篇小说具有多种教育价值,可以作为识字发展的学习材料。教育价值观包括有礼貌的行为、有尊严的人格、独立、创造力、民主、责任感、自制力、智慧和技能。这些价值观被认为是通过创造叙事和修订圈的合作来实现的。
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引用次数: 1
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Jurnal Pendidikan Bahasa dan Sastra
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