Digitalization is one of the main factors that is very important in developing creative and innovative entrepreneurship activities, where almost everything in the life sector has gone hand in hand with digitalization. It is important for entrepreneurs to always be up to date on technological developments and business digitization. Considering that the industrial sector which will become a field for entrepreneurs to enter is currently dominated by digital platforms. Without sufficient attention related to this digital era, entrepreneurs of course will not be able to compete and maintain their ideas in the expected industry. Therefore, writing this article aims to discuss in detail everything about digital entrepreneurship using the literature review method so that it is expected to provide studies that are in accordance with actual conditions and circumstances.Keyword: Digital Entrepreneurship, Entrepreneurship
{"title":"TELAAH DIGITAL ENTREPRENEURSHIP: SUATU IMPLIKASI DALAM MENGATASI PERMASALAHAN EKONOMI","authors":"Dyah Perwita","doi":"10.24127/pro.v9i2.4511","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4511","url":null,"abstract":"Digitalization is one of the main factors that is very important in developing creative and innovative entrepreneurship activities, where almost everything in the life sector has gone hand in hand with digitalization. It is important for entrepreneurs to always be up to date on technological developments and business digitization. Considering that the industrial sector which will become a field for entrepreneurs to enter is currently dominated by digital platforms. Without sufficient attention related to this digital era, entrepreneurs of course will not be able to compete and maintain their ideas in the expected industry. Therefore, writing this article aims to discuss in detail everything about digital entrepreneurship using the literature review method so that it is expected to provide studies that are in accordance with actual conditions and circumstances.Keyword: Digital Entrepreneurship, Entrepreneurship","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81316487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the effect of using a collaborative learning-based learning model on the accounting learning outcomes of class XI IPS students of SMA Negeri 5 Jambi City. This study used a quasi-experimental approach in the form of a pretest-posttest control group comparison design. The subjects in this study were students of class XI IPS 5 as the experimental class and XI IPS 3 as the control class with the data analysis technique of learning outcomes using the t-test, it can be concluded that the average accounting learning outcomes of class XI IPS students who were taught using Collaborative Learning-based learning model is 75.33 higher than the average student learning outcomes of class XI IPS on accounting subjects taught conventionally is 62.8. The results of the t-test obtained the results of the coefficient tcount> ttable or 5.048> 2.039. Thus, it can be interpreted that there is an effect of the use of Collaborative Learning-based learning models on the accounting learning outcomes of class XI IPS students at SMA Negeri 5 Kota Jambi. Keywords: Collaborative Learning-Based Learning Model, Learning Outcomes
{"title":"HASIL BELAJAR AKUNTANSI DENGAN MENGGUNAKAN MODEL PEMBELAJARAN BERBASIS COLLABORATIVE LEARNING SISWA SMA KOTA JAMBI","authors":"R. Rosmiati, Zuhri Saputra Hutabarat","doi":"10.24127/pro.v9i2.4515","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4515","url":null,"abstract":"The purpose of this study was to determine the effect of using a collaborative learning-based learning model on the accounting learning outcomes of class XI IPS students of SMA Negeri 5 Jambi City. This study used a quasi-experimental approach in the form of a pretest-posttest control group comparison design. The subjects in this study were students of class XI IPS 5 as the experimental class and XI IPS 3 as the control class with the data analysis technique of learning outcomes using the t-test, it can be concluded that the average accounting learning outcomes of class XI IPS students who were taught using Collaborative Learning-based learning model is 75.33 higher than the average student learning outcomes of class XI IPS on accounting subjects taught conventionally is 62.8. The results of the t-test obtained the results of the coefficient tcount> ttable or 5.048> 2.039. Thus, it can be interpreted that there is an effect of the use of Collaborative Learning-based learning models on the accounting learning outcomes of class XI IPS students at SMA Negeri 5 Kota Jambi. Keywords: Collaborative Learning-Based Learning Model, Learning Outcomes","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91103020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The problem in this research is how the learning difficulties of students in online learning at SMKs in the Kayuagung District are for the 2020/2021 academic year. The purpose of this study was to determine the learning difficulties of students in online learning at SMK in Kayuagung District. The method used in this study is a qualitative descriptive method.The results showed that the average answer of 99 respondents/students from positive negative questionnaire statements was 72.29% with the category "Enough Difficulty" meaning that when online learning students had difficulties with technical obstacles that affected the signal so that there was a lack of reciprocal interaction between students. and teachers, students also have difficulty understanding the material presented by the teacher during online learning activities and delayed responses due to signals that interfere with student-teacher communication. From the results of this study, it is expected that teachers and schools can pay attention to the constraints experienced by students, for example signal constraints that make students late in collecting assignments and absent to provide time slack for students during online learning and is expected to be an evaluation material for the future. Keywords : Learning Difficulties, Online Learning
{"title":"ANALISIS KESULITAN BELAJAR SISWA DALAM PEMBELAJARAN DARING DI SMK SE-KECAMATAN KAYUAGUNG","authors":"Juai Aptriyana, Neta Dian Lestari, J. Januardi","doi":"10.24127/pro.v9i2.4516","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4516","url":null,"abstract":"The problem in this research is how the learning difficulties of students in online learning at SMKs in the Kayuagung District are for the 2020/2021 academic year. The purpose of this study was to determine the learning difficulties of students in online learning at SMK in Kayuagung District. The method used in this study is a qualitative descriptive method.The results showed that the average answer of 99 respondents/students from positive negative questionnaire statements was 72.29% with the category \"Enough Difficulty\" meaning that when online learning students had difficulties with technical obstacles that affected the signal so that there was a lack of reciprocal interaction between students. and teachers, students also have difficulty understanding the material presented by the teacher during online learning activities and delayed responses due to signals that interfere with student-teacher communication. From the results of this study, it is expected that teachers and schools can pay attention to the constraints experienced by students, for example signal constraints that make students late in collecting assignments and absent to provide time slack for students during online learning and is expected to be an evaluation material for the future. Keywords : Learning Difficulties, Online Learning","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"06 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85965475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was conducted to find out what factors are considered by consumers in choosing Paving CV Open Arto. In Maduran Lamongan which is always crowded with visitors even though there are many other paving productions standing around Paving CV Open Arto.. The purpose of this study is to find out which factors are the most dominant consumers consider among the 7P product marketing mix variables, price, location, promotion, people, processes and physical evidence in the CV Open Arto. Maduran - Lamongan. The research method used in the CV Open Arto. is a quantitative method with a population of 4,320 visitors and 100 samples to be examined. This study uses factor analysis with SPSS and the results show that the dominant factor considered by consumers in choosing Paving is a person factor with an eigen value of 6,887 and the lowest factor is a product with an eigen value of 1,541.Keywoords: Marketing Mix, Consumer Considerations, Factor Analysis.
本研究旨在了解消费者在选择铺装CV Open Arto时所考虑的因素。在Maduran Lamongan，总是挤满了游客，尽管有许多其他的铺路作品站在铺路CV Open Arto…本研究的目的是找出在CV Open Arto的7P产品营销组合变量中，价格、位置、促销、人员、流程和实物证据，哪些因素是消费者最主要考虑的。Maduran - Lamongan。研究方法应用于CV Open Arto。是一种定量方法，有4,320名游客和100个样本需要检查。本研究使用SPSS进行因子分析，结果表明，消费者在选择铺装时考虑的主导因素是人因素，特征值为6887，最低因素是产品，特征值为1541。关键词:营销组合，消费者考虑，因素分析。
{"title":"ANALISIS FAKTOR PENGGUNAAN MARKETING MIX SEBAGAI PERTIMBANGAN KONSUMEN DALAM MEMILIH PAVING DI CV. OPEN ARTO MADURAN – LAMONGAN","authors":"Nawari Nawari, S. Shoimah","doi":"10.24127/pro.v9i2.4509","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4509","url":null,"abstract":"This research was conducted to find out what factors are considered by consumers in choosing Paving CV Open Arto. In Maduran Lamongan which is always crowded with visitors even though there are many other paving productions standing around Paving CV Open Arto.. The purpose of this study is to find out which factors are the most dominant consumers consider among the 7P product marketing mix variables, price, location, promotion, people, processes and physical evidence in the CV Open Arto. Maduran - Lamongan. The research method used in the CV Open Arto. is a quantitative method with a population of 4,320 visitors and 100 samples to be examined. This study uses factor analysis with SPSS and the results show that the dominant factor considered by consumers in choosing Paving is a person factor with an eigen value of 6,887 and the lowest factor is a product with an eigen value of 1,541.Keywoords: Marketing Mix, Consumer Considerations, Factor Analysis.","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"157 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74907535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Setiawan, Novika Wahyuhastuti, Mochamad Fadjar Darmaputra
Learning contracts are generally used to achieve the goal, namely the professional competence of prospective workers. Therefore, learning contracts are not commonly used at the secondary education level. In fact, the learning contract is considered to have a positive impact in the process of increasing professional competence. This study aims to develop a learning contract using the Whimsical application. The learning contract was developed using the ADDIE model. The content and learning objectives are based on the standard content of the economic content of the secondary education level based on the Regulation of the Minister of Education and Culture of the Republic of Indonesia Number 21 of 2016 concerning the Content Standards of Primary and Secondary Education. The results of the study are expected to assist teachers in developing learning contracts that can be used by teachers of economics subjects. The results of this study are expected to have a positive impact on student learning outcomes. The process of developing an economic learning contract adopting the ADDIE mode includes five steps, namely, (1) analysis, (2) design, (3) development, (4) implementation, and (5) evaluation. The results of the study show that the overall economic learning contract is categorized as very feasible both from the aspect of the quality of the content and objectives as well as the quality aspect of the learning contract both visualization and physical use.Keywords: Learning Contract; Economic course; Whimsicle
{"title":"PENGEMBANGAN KONTRAK PEMBELAJARAN EKONOMI MENGGUNAKAN WHIMSICAL","authors":"D. Setiawan, Novika Wahyuhastuti, Mochamad Fadjar Darmaputra","doi":"10.24127/pro.v9i2.4510","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4510","url":null,"abstract":"Learning contracts are generally used to achieve the goal, namely the professional competence of prospective workers. Therefore, learning contracts are not commonly used at the secondary education level. In fact, the learning contract is considered to have a positive impact in the process of increasing professional competence. This study aims to develop a learning contract using the Whimsical application. The learning contract was developed using the ADDIE model. The content and learning objectives are based on the standard content of the economic content of the secondary education level based on the Regulation of the Minister of Education and Culture of the Republic of Indonesia Number 21 of 2016 concerning the Content Standards of Primary and Secondary Education. The results of the study are expected to assist teachers in developing learning contracts that can be used by teachers of economics subjects. The results of this study are expected to have a positive impact on student learning outcomes. The process of developing an economic learning contract adopting the ADDIE mode includes five steps, namely, (1) analysis, (2) design, (3) development, (4) implementation, and (5) evaluation. The results of the study show that the overall economic learning contract is categorized as very feasible both from the aspect of the quality of the content and objectives as well as the quality aspect of the learning contract both visualization and physical use.Keywords: Learning Contract; Economic course; Whimsicle ","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"46 11-12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72452456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Teaching materials have an important role in the learning process. However, the teaching materials used still do not meet the needs of students. The purpose of this research is to produce LKPD based Auditory, Intellectually, Repetition (AIR) products as valid and practical learning materials for BUMN, BUMD and BUMS. and standard eligibility criteria for learning media. This research is a type of development research using the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The process to produce LKPD begins with a validation stage by media experts, design experts and material experts. Auditory, Intellectually, Repetition (AIR) based LKPD was also tested in schools to measure the response of class X students of SMA Negeri 02 Negara Batin. The results showed that this Auditory, Intellectually, Repetition (AIR) based LKPD was suitable for use in learning. This is indicated by the results of the final validation from design experts with a percentage of 80% with strong criteria, the results of the assessment by media experts with a percentage of 90% with very strong criteria, the results of the assessment by material experts with a percentage of 86.7% with very strong criteria and results. testing with a small group of 15 students with a percentage of 86.4% with very strong criteria. Based on the percentage obtained from an average expert validation of 89.2% with very strong criteria and student responses of 86.4% with very strong criteria, Auditory, Intellectually, Repetition (AIR) based LKPD is declared valid and practical to be used as references in the learning process.Keywords: Development, LKPD, Learning Media
教材在学习过程中起着重要的作用。然而，使用的教材仍然不能满足学生的需求。本研究的目的是制作基于LKPD的听觉，智力，重复(AIR)产品，作为有效和实用的学习材料，用于BUMN, BUMD和BUMS。以及学习媒体的标准资格标准。本研究是一种采用ADDIE(分析、设计、开发、实施、评估)开发模式的开发研究。生产LKPD的过程从媒体专家、设计专家和材料专家的验证阶段开始。以听觉、智力、重复(AIR)为基础的LKPD测试也在学校进行，以测量SMA Negeri 2 Negara Batin X班学生的反应。结果表明，这种基于听觉、智力、重复(AIR)的LKPD适合用于学习。设计专家的最终验证结果为80%，标准较强，媒体专家的评估结果为90%，标准很强，材料专家的评估结果为86.7%，标准和结果都很强。以15名学生为小组进行测试，比例为86.4%，标准非常严格。根据专家验证的平均比例(89.2%)和学生反应的平均比例(86.4%)，以非常强的标准，听觉，智力，重复(AIR)为基础的LKPD被宣布为有效和实用的，可作为学习过程中的参考。关键词:发展，LKPD，学习媒体
{"title":"PENGEMBANGAN LKPD BERBASIS AUDITORY, INTELLECTUALLY, REPETITION (AIR) PADA MATA PELAJARAN EKONOMI KELAS X SMA NEGERI 02 NEGARA BATIN","authors":"Elma Wati, Tiara Anggia Dewi","doi":"10.24127/pro.v9i2.4518","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4518","url":null,"abstract":"Teaching materials have an important role in the learning process. However, the teaching materials used still do not meet the needs of students. The purpose of this research is to produce LKPD based Auditory, Intellectually, Repetition (AIR) products as valid and practical learning materials for BUMN, BUMD and BUMS. and standard eligibility criteria for learning media. This research is a type of development research using the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The process to produce LKPD begins with a validation stage by media experts, design experts and material experts. Auditory, Intellectually, Repetition (AIR) based LKPD was also tested in schools to measure the response of class X students of SMA Negeri 02 Negara Batin. The results showed that this Auditory, Intellectually, Repetition (AIR) based LKPD was suitable for use in learning. This is indicated by the results of the final validation from design experts with a percentage of 80% with strong criteria, the results of the assessment by media experts with a percentage of 90% with very strong criteria, the results of the assessment by material experts with a percentage of 86.7% with very strong criteria and results. testing with a small group of 15 students with a percentage of 86.4% with very strong criteria. Based on the percentage obtained from an average expert validation of 89.2% with very strong criteria and student responses of 86.4% with very strong criteria, Auditory, Intellectually, Repetition (AIR) based LKPD is declared valid and practical to be used as references in the learning process.Keywords: Development, LKPD, Learning Media","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77244210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Education today is not only about teaching and learning, the delivery of theories, and just questions and answers. From the elementary school level to college, educators and learners to students are expected to have an entrepreneurial character. This aims so that the mindset of students / students not only aspire to find jobs but are able to create their own jobs. Likewise with the development of the era that requires educators and students to master digital technology. It is very left behind if learning activities only use board stationery and manual teaching books. Technology is growing rapidly every year. STKIP PGRI Lumajang is one of the higher education schools that implements entrepreneurship courses that have the goal that graduates can create jobs for themselves and others by utilizing digital technology. So this research aims to find out the level of mastery of digital literacy and the impact of attending entrepreneurship lectures on student entrepreneurship activities. The method in this study is quantitative research correlational approach. Data collection uses observations, questionnaires, and other supporting documents. The results showed that there is an influence between the mastery of digital literacy to the interests of entrepreneurship students, mk entrepreneurship obtained by students there is influence, and there is a simultaneous influence between the two variations on the interest variables of entrepreneurship students. This is because knowledge about the basis of entrepreneurship makes students more confident in starting a business and mastery of technology also makes it easier for students to market their business results.Keywords: Digital Literacy; Entrepreneurship Courses; Student Entrepreneurship Interests
{"title":"PENGARUH PENGUASAAN LITERASI DIGITAL SERTA MATA KULIAH KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA STKIP PGRI LUMAJANG","authors":"D. Putri, Fidyah Jayatri","doi":"10.24127/pro.v9i2.4507","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4507","url":null,"abstract":"Education today is not only about teaching and learning, the delivery of theories, and just questions and answers. From the elementary school level to college, educators and learners to students are expected to have an entrepreneurial character. This aims so that the mindset of students / students not only aspire to find jobs but are able to create their own jobs. Likewise with the development of the era that requires educators and students to master digital technology. It is very left behind if learning activities only use board stationery and manual teaching books. Technology is growing rapidly every year. STKIP PGRI Lumajang is one of the higher education schools that implements entrepreneurship courses that have the goal that graduates can create jobs for themselves and others by utilizing digital technology. So this research aims to find out the level of mastery of digital literacy and the impact of attending entrepreneurship lectures on student entrepreneurship activities. The method in this study is quantitative research correlational approach. Data collection uses observations, questionnaires, and other supporting documents. The results showed that there is an influence between the mastery of digital literacy to the interests of entrepreneurship students, mk entrepreneurship obtained by students there is influence, and there is a simultaneous influence between the two variations on the interest variables of entrepreneurship students. This is because knowledge about the basis of entrepreneurship makes students more confident in starting a business and mastery of technology also makes it easier for students to market their business results.Keywords: Digital Literacy; Entrepreneurship Courses; Student Entrepreneurship Interests","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75263716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia ensuring the first case of coronavirus infection causes Covid-19 in early March 2020. Almost all sectors are affected, not only health. The economic sector has also been seriously affected by the corona virus pandemic. Micro, Small and Medium Enterprises (MSMEs) is also a result of this pandemic such as decreased income, labor, capital, production and distribution. This research aims at the resilience strategy of Micro, Small and Medium Enterprises (MSMEs) district Metro Pusat against the Covid-19 pandemic.OSERI in terms of decreased income, entry into work assignments, capital difficulties, the amount of stock / production of goods, distribution, to changes in the trade model from conventional to digital. Covid-19 is also MSME refugees to change strategies in trading, and strategies for living lifeKeywords: Micro, Small and Medium Enterprises (MSMEs), OSERI
{"title":"KETAHANAN UMKM OLAHAN SERBA IKAN DI KELURAHAN MARGODADI TERHADAP PANDEMI COVID 19","authors":"Sangidatus Sholiha, Fajri Arif Wibawa","doi":"10.24127/pro.v9i2.4519","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4519","url":null,"abstract":"Indonesia ensuring the first case of coronavirus infection causes Covid-19 in early March 2020. Almost all sectors are affected, not only health. The economic sector has also been seriously affected by the corona virus pandemic. Micro, Small and Medium Enterprises (MSMEs) is also a result of this pandemic such as decreased income, labor, capital, production and distribution. This research aims at the resilience strategy of Micro, Small and Medium Enterprises (MSMEs) district Metro Pusat against the Covid-19 pandemic.OSERI in terms of decreased income, entry into work assignments, capital difficulties, the amount of stock / production of goods, distribution, to changes in the trade model from conventional to digital. Covid-19 is also MSME refugees to change strategies in trading, and strategies for living lifeKeywords: Micro, Small and Medium Enterprises (MSMEs), OSERI","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80957579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the correlation between price, product quality and service quality variables on consumer satisfaction at the Puspita Pringsewu skincare clinic. The results of this study are expected to help Puspita Pringsewu Beauty Clinic in determining the steps of a marketing strategy that is oriented towards increasing consumers who use services and products. The results of the analysis show that each of the price, product quality, and service quality variables has a positive correlation with the consumer satisfaction variable.Keyword: price, product, service, skincare clinic
{"title":"ANALISIS KORELASI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KLINIK SKINCARE (STUDI PADA KLINIK PUSPITA PRINGSEWU)","authors":"Miswan Gumanti, B. Utami","doi":"10.24127/pro.v9i2.4513","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4513","url":null,"abstract":"This study aims to analyze the correlation between price, product quality and service quality variables on consumer satisfaction at the Puspita Pringsewu skincare clinic. The results of this study are expected to help Puspita Pringsewu Beauty Clinic in determining the steps of a marketing strategy that is oriented towards increasing consumers who use services and products. The results of the analysis show that each of the price, product quality, and service quality variables has a positive correlation with the consumer satisfaction variable.Keyword: price, product, service, skincare clinic","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"71 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85161833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The learning outcomes of class XI high school students are still low. In an effort to improve economic learning outcomes, the researcher intends to use a cooperative learning model of the Student Team Achievement Divisions (STAD) type. This learning model is used with the aim of helping economic education teachers in an effort to improve student economic learning outcomes. This study aims to determine the effect of the use of the Student Team Achievement Divisions (STAD) Cooperative Learning Model on the Economics Learning Outcomes of Class XI Social Sciences Students. The population in this study were students of class XI IPS SMA, which amounted to 63 students and consisted of 3 classes. The sample of this study amounted to 41 students which was carried out in 21 students of class XI IPS1 as the experimental class, and XI IPS2 as the control class which was determined by purposive sampling. To determine the level of validity and reliability, the K-R formula is used. 20: r_11=(k/(k-1))×((V_t pq)/Vt) and to test the hypothesis, the Simple Linear Regression formula is used, namely = a + bx. The value of =36.0217+0.6594X followed by the t-count formula, namely t_hit= b/S_b = 6.81 and t_table = 1.73 with a significant level of 5% and t_table = 2.54 with a significant level of 1%. That way thit > ttab are 6.81 > 1.73 and 6.81 > 2.54.Keywords: Cooperative Learning Model, Student Team Achievement Divisions (STAD), Learning Outcomes, Economics.
{"title":"MENINGKATKAN HASIL BELAJAR EKONOMI MENGGUNAKAN MODEL PEMBELAJARAN KOOPERATIF TIPE STUDENT TEAM ACHIEVEMENT DIVISIONS (STAD)","authors":"Desi Budiono, Ningrum Ningrum","doi":"10.24127/pro.v9i2.4517","DOIUrl":"https://doi.org/10.24127/pro.v9i2.4517","url":null,"abstract":"The learning outcomes of class XI high school students are still low. In an effort to improve economic learning outcomes, the researcher intends to use a cooperative learning model of the Student Team Achievement Divisions (STAD) type. This learning model is used with the aim of helping economic education teachers in an effort to improve student economic learning outcomes. This study aims to determine the effect of the use of the Student Team Achievement Divisions (STAD) Cooperative Learning Model on the Economics Learning Outcomes of Class XI Social Sciences Students. The population in this study were students of class XI IPS SMA, which amounted to 63 students and consisted of 3 classes. The sample of this study amounted to 41 students which was carried out in 21 students of class XI IPS1 as the experimental class, and XI IPS2 as the control class which was determined by purposive sampling. To determine the level of validity and reliability, the K-R formula is used. 20: r_11=(k/(k-1))×((V_t pq)/Vt) and to test the hypothesis, the Simple Linear Regression formula is used, namely = a + bx. The value of =36.0217+0.6594X followed by the t-count formula, namely t_hit= b/S_b = 6.81 and t_table = 1.73 with a significant level of 5% and t_table = 2.54 with a significant level of 1%. That way thit > ttab are 6.81 > 1.73 and 6.81 > 2.54.Keywords: Cooperative Learning Model, Student Team Achievement Divisions (STAD), Learning Outcomes, Economics.","PeriodicalId":55684,"journal":{"name":"Jurnal Promosi Program Studi Pendidikan Ekonomi","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82619113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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