his study intends to understand how the impact of website quality and customer trust on purchase intentiom at Tokopedia e-commerce in Surabaya. The technique of this research is quantitative by using a sample of 105 answers which are determined based on a sampling technique based on guidelines according to Cochran. The population taken is Surabaya residents who have visited the Tokopedia website. The sample used was taken through purposive sampling. Sampling uses informants who have visited the Tokopedia online store at least once. The information used in the research is primary and secondary information. The method of analysis applied to this research is (PLS) with Validity Test, Reliability Test and Hypothesis Test. The results prove that Website Quality has a positive and significant influence on purchase intention. Customer trust has a significant positive impact on purchase intention.
Keywords: Consumer Trust; Purchase Intention; Website Quality.
{"title":"Pengaruh Kualitas Website dan Kepercayaan Konsumen terhadap Minat Beli pada E-Commerce Tokopedia di Surabaya","authors":"Ahsan Dlonni Dahlan, Rizky Dermawan, Zawawi Zawawi","doi":"10.47467/alkharaj.v6i2.4234","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4234","url":null,"abstract":"his study intends to understand how the impact of website quality and customer trust on purchase intentiom at Tokopedia e-commerce in Surabaya. The technique of this research is quantitative by using a sample of 105 answers which are determined based on a sampling technique based on guidelines according to Cochran. The population taken is Surabaya residents who have visited the Tokopedia website. The sample used was taken through purposive sampling. Sampling uses informants who have visited the Tokopedia online store at least once. The information used in the research is primary and secondary information. The method of analysis applied to this research is (PLS) with Validity Test, Reliability Test and Hypothesis Test. The results prove that Website Quality has a positive and significant influence on purchase intention. Customer trust has a significant positive impact on purchase intention.
 Keywords: Consumer Trust; Purchase Intention; Website Quality.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135758676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v6i2.4151
Wahyu Nurbayzura, Ugy Soebiantoro
The demand for packaged soft drinks has increased significantly, this phenomenon of brand competition can be seen through packaged milk products, especially UHT milk. The demand for UHT dairy products is increasing along with the increase in people's income and public awareness of health. The purpose of this study was to determine the effect of promotion and brand image on purchasing decisions. Promotions (X1), brand image (X2), and purchasing decisions (Y) are the variables in this study.. The population in this study were consumers of Indomilk UHT milk in Surabaya with a total sample of 108 respondents. The sampling method is non-probability sampling with purposive sampling techniques. The Partial Least Square (PLS) analysis tool is used in data analysis techniques. The results of the study stated that promotion and brand image had a positive and significant effect on purchasing decisions.
{"title":"Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Susu UHT Indomilk: Studi pada Konsumen Susu UHT Indomilk di Surabaya","authors":"Wahyu Nurbayzura, Ugy Soebiantoro","doi":"10.47467/alkharaj.v6i2.4151","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4151","url":null,"abstract":"The demand for packaged soft drinks has increased significantly, this phenomenon of brand competition can be seen through packaged milk products, especially UHT milk. The demand for UHT dairy products is increasing along with the increase in people's income and public awareness of health. The purpose of this study was to determine the effect of promotion and brand image on purchasing decisions. Promotions (X1), brand image (X2), and purchasing decisions (Y) are the variables in this study.. The population in this study were consumers of Indomilk UHT milk in Surabaya with a total sample of 108 respondents. The sampling method is non-probability sampling with purposive sampling techniques. The Partial Least Square (PLS) analysis tool is used in data analysis techniques. The results of the study stated that promotion and brand image had a positive and significant effect on purchasing decisions.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135761289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v6i2.4229
Fauziah Putri Indi Rahmawati, Rizky Dermawan
Dalam memasarkan produk E-WOM di platform online, citra positif produk menjadi satu diantara indikator yang diperhitungkan pelanggan ketika menetapkan keputusan pembelian. Penelitian tersebut bertujuan guna memahami dampak electronic word of mouth bagi brand image, dampak electronic word of mouth bagi keputusan pembelian, dan dampak E-WOM bagi keputusan pembelian lipstik dari Pixy Cosmetics di Kota Surabaya dengan menggunakan brand image sebagai variabel antara. Bentuk riset yang diterapkan ialah penelitian kuantitatif dengan masyarakat Kota Surabaya sebagai populasinya. Sampel berjumlah 100 narasumber yang melengkapi karakteristik pengambilan sampling dan diperhitungkan dengan menggunakan teknik purposive sampling. Analisis informasi dilakukan dengan memakai perangkat lunak SmartPLS. Hasil penelitian membuktikan bahwasanya E-WOM berpengaruh positif terhadap brand image, E-WOM berpengaruh positif terhadap keputusan pembelian, brand image berpengaruh positif terhadap keputusan pembelian, E-WOM berpengaruh positif terhadap keputusan pembelian, dengan brand image sebagai variabel perantara.
{"title":"Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Lipstik Pixy Cosmetics di Kota Surabaya)","authors":"Fauziah Putri Indi Rahmawati, Rizky Dermawan","doi":"10.47467/alkharaj.v6i2.4229","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4229","url":null,"abstract":"Dalam memasarkan produk E-WOM di platform online, citra positif produk menjadi satu diantara indikator yang diperhitungkan pelanggan ketika menetapkan keputusan pembelian. Penelitian tersebut bertujuan guna memahami dampak electronic word of mouth bagi brand image, dampak electronic word of mouth bagi keputusan pembelian, dan dampak E-WOM bagi keputusan pembelian lipstik dari Pixy Cosmetics di Kota Surabaya dengan menggunakan brand image sebagai variabel antara. Bentuk riset yang diterapkan ialah penelitian kuantitatif dengan masyarakat Kota Surabaya sebagai populasinya. Sampel berjumlah 100 narasumber yang melengkapi karakteristik pengambilan sampling dan diperhitungkan dengan menggunakan teknik purposive sampling. Analisis informasi dilakukan dengan memakai perangkat lunak SmartPLS. Hasil penelitian membuktikan bahwasanya E-WOM berpengaruh positif terhadap brand image, E-WOM berpengaruh positif terhadap keputusan pembelian, brand image berpengaruh positif terhadap keputusan pembelian, E-WOM berpengaruh positif terhadap keputusan pembelian, dengan brand image sebagai variabel perantara.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135759739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v6i2.4246
Sherlina Aliefianti Widargo, Rizky Dermawan
Riset berikut bertujuan guna memahami bagaimana dampak citra merek, ketidakpuasan pasca konsumsi, serta persepsi harga pada keputusan perpindahan merek produk indihome di kota Surabaya. Metode riset berikut secara kuantitatif mengambil sampel sejumlah 100 responden. Teknik pemilihan sampel memakai purposive sampling. Sampel terdiri atas pengguna ISP (Internet Service Provider) berusia 17 tahun keatas berdomisili di Kota Surabaya yang pernah melakukan perpindahan merek dan menggunakan indihome dalam kurun waktu minimal satu bulan. Teknik analisis yang dipakai pada riset berikut ialah (PLS) melalui pengujian uji validitas, uji reabilitas dan uji hipotesis. Melalui hasil riset berikut membuktikan bahwasanya Citra Merek berdampak signfikan dan positif terhadap keputusan perpindahan merek. Ketidakpuasan Pasca Konsumsi berdampak signfikan dan positif terhadap keputusan perpindahan merek. Persepsi Harga berdampak signfikan dan positif terhadap keputusan perpindahan merek.
以下研究的目的是了解品牌形象、消费后的不满以及价格观念如何影响泗水市印第纳产品品牌的转变决定。以下是一种定量的研究方法，可以抽取100名受访者的样本。选集技术采用采样方法。样本包括17岁以上在泗水居住的ISP用户(Internet Service Provider)，他们在一个月内至少使用indihome。对以下研究的分析方法是(请)通过有效性测试、再适性测试和假设测试。以下研究证明，品牌形象对品牌转变的决定产生了积极的影响。后消费的不满对品牌转型决策产生了积极和积极的影响。价格观念对品牌转型决策产生了积极的影响。
{"title":"Pengaruh Citra Merek, Ketidakpuasan Pasca Konsumsi dan Persepsi Harga Terhadap Keputusan Perpindahan Merek Produk Indihome","authors":"Sherlina Aliefianti Widargo, Rizky Dermawan","doi":"10.47467/alkharaj.v6i2.4246","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4246","url":null,"abstract":"Riset berikut bertujuan guna memahami bagaimana dampak citra merek, ketidakpuasan pasca konsumsi, serta persepsi harga pada keputusan perpindahan merek produk indihome di kota Surabaya. Metode riset berikut secara kuantitatif mengambil sampel sejumlah 100 responden. Teknik pemilihan sampel memakai purposive sampling. Sampel terdiri atas pengguna ISP (Internet Service Provider) berusia 17 tahun keatas berdomisili di Kota Surabaya yang pernah melakukan perpindahan merek dan menggunakan indihome dalam kurun waktu minimal satu bulan. Teknik analisis yang dipakai pada riset berikut ialah (PLS) melalui pengujian uji validitas, uji reabilitas dan uji hipotesis. Melalui hasil riset berikut membuktikan bahwasanya Citra Merek berdampak signfikan dan positif terhadap keputusan perpindahan merek. Ketidakpuasan Pasca Konsumsi berdampak signfikan dan positif terhadap keputusan perpindahan merek. Persepsi Harga berdampak signfikan dan positif terhadap keputusan perpindahan merek.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135761466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the era of globalization, everything, including information technology and communication, become easier. Digitalization has penetrated various aspects of society’s life, including culinary businesses, resulting in the emergence of various smartphone applications offering Online Food Deliver (OFD) services, one of which is Gofood. The purpose of this research is to determine the influence of brand image and price discounts on purchasing decisions through Online Food Delivery Gofood among management students of Universitas Pembangunan Nasional “Veteran” Jawa Timur. This study uses the Partial Least Square (PLS) method with a sample of 96 respondents. The results show that brand image and price discounts have a positive and significant effect on purchasing decisions.
Keywords: Brand Image; Online Food Delivery; Price Discounts; Purchase Decisions
{"title":"Pengaruh Citra Merek dan Potongan Harga terhadap Keputusan Pembelian Melalui OFD Gofood: Studi Pada Mahasiswa Manajemen UPN “Veteran” Jawa Timur","authors":"Windi Putri Lestari, Ugy Soebiantoro, Egan Evanzha Yudha Amriel","doi":"10.47467/alkharaj.v6i2.4162","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4162","url":null,"abstract":"In the era of globalization, everything, including information technology and communication, become easier. Digitalization has penetrated various aspects of society’s life, including culinary businesses, resulting in the emergence of various smartphone applications offering Online Food Deliver (OFD) services, one of which is Gofood. The purpose of this research is to determine the influence of brand image and price discounts on purchasing decisions through Online Food Delivery Gofood among management students of Universitas Pembangunan Nasional “Veteran” Jawa Timur. This study uses the Partial Least Square (PLS) method with a sample of 96 respondents. The results show that brand image and price discounts have a positive and significant effect on purchasing decisions.
 Keywords: Brand Image; Online Food Delivery; Price Discounts; Purchase Decisions","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135759636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v6i2.3879
Dina Febriani Darmansyah, Moh Khoirul Anam
Tujuan penelitian adalah untuk menyampaikan gambaran tentang pengelolaan Dana Wakaf dan Zakat Produktif Terpadu dan dana Wakaf yang dikelola oleh Yayasan Daarut Tauhiid Bandung secara optimal mulai dari nadzir yang profesional, pengelolaan harta wakaf yang optimal, dan pelaporan keuangan yang baik. Demikian juga dengan pengelolaan dana zakat produktif yang tepat sasaran dan sejalan dengan berbagai program yang dirancang oleh Daarut Tauhiid Peduli. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif, dengan menggunakan teknik pengumpulan data dengan cara wawancara, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah dengan membandingkan keabsahan data yang terkumpul dengan kenyataan di lokasi penelitian. Hasil pembahasan dari penelitian ini adalah: Pengelolaan dana wakaf terpadu dilakukan dengan mempekerjakan nadzir yang profesional, pengelolaan aset yang optimal, dan penyajian laporan keuangan yang baik dan transparan. Sementara itu, dana zakat produktif yang dikelola sejalan dengan target yang dirancang dalam berbagai program DT Peduli seperti DT Peduli Ekonomi, DT Peduli Kemanusiaan, DT Peduli Kesehatan, DT Peduli Pendidikan, DT Peduli Penghapus Riba, dan Pilar Dakwah.
研究的目的是提供从专业的nadzir、最佳的财富管理和良好的财务报告开始，以最优方式管理Wakaf基金和Zakat基金。zakat资金的有效管理也是如此，它符合Daarut Tauhiid设计的各种项目。本研究采用的研究方法是描述性的定性方法，采用采访、观察和记录的数据收集技术。使用的数据分析技术是将收集到的数据的有效性与研究地点的实际数据进行比较。本研究的结果是:通过雇佣专业的nadzir、最佳的资产管理和良好的透明的财务报表来进行综合资金管理。与此同时，生产性zakat基金的管理与DT care economic、DT care人道主义、DT care health、DT care edution、DT care Riba橡皮和Dakwah支柱等社会关怀项目的目标相一致。
{"title":"Optimization of Integrated Waqf Management And Productive Zakat Funds","authors":"Dina Febriani Darmansyah, Moh Khoirul Anam","doi":"10.47467/alkharaj.v6i2.3879","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.3879","url":null,"abstract":"Tujuan penelitian adalah untuk menyampaikan gambaran tentang pengelolaan Dana Wakaf dan Zakat Produktif Terpadu dan dana Wakaf yang dikelola oleh Yayasan Daarut Tauhiid Bandung secara optimal mulai dari nadzir yang profesional, pengelolaan harta wakaf yang optimal, dan pelaporan keuangan yang baik. Demikian juga dengan pengelolaan dana zakat produktif yang tepat sasaran dan sejalan dengan berbagai program yang dirancang oleh Daarut Tauhiid Peduli. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif, dengan menggunakan teknik pengumpulan data dengan cara wawancara, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah dengan membandingkan keabsahan data yang terkumpul dengan kenyataan di lokasi penelitian. Hasil pembahasan dari penelitian ini adalah: Pengelolaan dana wakaf terpadu dilakukan dengan mempekerjakan nadzir yang profesional, pengelolaan aset yang optimal, dan penyajian laporan keuangan yang baik dan transparan. Sementara itu, dana zakat produktif yang dikelola sejalan dengan target yang dirancang dalam berbagai program DT Peduli seperti DT Peduli Ekonomi, DT Peduli Kemanusiaan, DT Peduli Kesehatan, DT Peduli Pendidikan, DT Peduli Penghapus Riba, dan Pilar Dakwah.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135759742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid development of the internet currently has security threats to online transactions so that it becomes a challenge for companies to maintain consumer buying interest, one of which is by providing security guarantees and offering a variety of products. This research was conducted with the aim of analyzing the effect of product diversity and safety on consumer buying interest at the Sociolla marketplace in Surabaya. The approach used is quantitative with a purposive sampling technique of 117 respondents who know the Sociolla marketplace and are domiciled in Surabaya. The software used in the data analysis process is SmartPLS. The final results of the research show that product diversity and safety make a positive contribution to consumer buying interest.
Keywords: product diversity; purchase intention; security
{"title":"Analisis Keragaman Produk dan Keamanan terhadap Minat Beli pada Marketplace Sociolla di Surabaya","authors":"Siti Maslikhatun Aliyah, Sugeng Purwanto, Reiga Ritomiea Ariescy","doi":"10.47467/alkharaj.v6i2.4153","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4153","url":null,"abstract":"
 The rapid development of the internet currently has security threats to online transactions so that it becomes a challenge for companies to maintain consumer buying interest, one of which is by providing security guarantees and offering a variety of products. This research was conducted with the aim of analyzing the effect of product diversity and safety on consumer buying interest at the Sociolla marketplace in Surabaya. The approach used is quantitative with a purposive sampling technique of 117 respondents who know the Sociolla marketplace and are domiciled in Surabaya. The software used in the data analysis process is SmartPLS. The final results of the research show that product diversity and safety make a positive contribution to consumer buying interest.
 Keywords: product diversity; purchase intention; security","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135760043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v6i2.4117
Angel Panjaitan, Eki Dudi Darmawan
In this scientific article and supported by some data that shows the effectiveness of Commission V of the West Java Provincial DPRD in managing budget management, where the budget management managed by Commission V of the West Java Provincial DPRD is the Regional Budget (APBD). Descriptive method is a method that aims to produce data that is in accordance with the description or description systematically, factually and accurately about the facts, properties and have a relationship between the phenomena studied. In this research the author tries to be able to analyze, interpret, and describe the problems that occur and then after that draw conclusions from these problems regarding the effectiveness of budget management management of working partners of Commission V of the West Java Provincial DPRD. The author chooses data collection techniques by conducting interviews and documentation, and the data taken for this study are data sourced from documents and interviews with people directly involved in budget management activities, namely Commission V of the West Java Provincial DPRD and using data in the form of literature studies sourced from journals, laws and regulations, and other influencing factors then presented in written form systematically. Commission V of the West Java Provincial DPRD has a very important role in managing budget management, where Commission V has activities and main tasks for the development of Social Welfare, namely work visits, meeting procurement, carrying out management processes and supervising the implementation of the APBD so that supervision carried out by Commission V can be more effective and efficient and can obtain maximum results in each year.
Keywords: Budgetting; DPRD; Commission V DPRD; Working Partners.
{"title":"Efektivitas Pengelolaan Manajemen Anggaran yang dilaksanakan Komisi V DPRD Provinsi Jawa Barat Terhadap Mitra Kerja Komisi","authors":"Angel Panjaitan, Eki Dudi Darmawan","doi":"10.47467/alkharaj.v6i2.4117","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4117","url":null,"abstract":"In this scientific article and supported by some data that shows the effectiveness of Commission V of the West Java Provincial DPRD in managing budget management, where the budget management managed by Commission V of the West Java Provincial DPRD is the Regional Budget (APBD). Descriptive method is a method that aims to produce data that is in accordance with the description or description systematically, factually and accurately about the facts, properties and have a relationship between the phenomena studied. In this research the author tries to be able to analyze, interpret, and describe the problems that occur and then after that draw conclusions from these problems regarding the effectiveness of budget management management of working partners of Commission V of the West Java Provincial DPRD. The author chooses data collection techniques by conducting interviews and documentation, and the data taken for this study are data sourced from documents and interviews with people directly involved in budget management activities, namely Commission V of the West Java Provincial DPRD and using data in the form of literature studies sourced from journals, laws and regulations, and other influencing factors then presented in written form systematically. Commission V of the West Java Provincial DPRD has a very important role in managing budget management, where Commission V has activities and main tasks for the development of Social Welfare, namely work visits, meeting procurement, carrying out management processes and supervising the implementation of the APBD so that supervision carried out by Commission V can be more effective and efficient and can obtain maximum results in each year.
 Keywords: Budgetting; DPRD; Commission V DPRD; Working Partners.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135760314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v6i2.4178
Muhammad Hirzal Haque, Rizky Dermawan Dermawan, Egan Evanzha Yudha Amriel
This study aims to determine the effect of brand ambassadors on purchasing decisions on civet white coffee in Surabaya with brand image as an intervening variable. The research method used is a quantitative research method with a sampling technique using non-probability sampling and purposive sampling techniques. The population and sample in this study were people in the city of East Surabaya who had bought and consumed civet white coffee products with a total of 99 respondents. This study uses the Smart-PLS test tool. The results of the study show that: 1) Brand Ambassadors had an effect on Purchasing Decisions, 2) Brand Ambassadors had an effect on Brand Image, 3) Brand Image had an effect on Purchasing Decisions and 4) Brand Ambassadors through Brand Image had an effect on Purchasing Decisions.
Keywords: Brand Ambassador; Brand Image; Luwak White Koffie
{"title":"Pengaruh Brand Ambassador terhadap Keputusan Pembelian pada Produk Luwak White Koffie di Surabaya dengan Citra Merek sebagai Variabel Intervening","authors":"Muhammad Hirzal Haque, Rizky Dermawan Dermawan, Egan Evanzha Yudha Amriel","doi":"10.47467/alkharaj.v6i2.4178","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4178","url":null,"abstract":"This study aims to determine the effect of brand ambassadors on purchasing decisions on civet white coffee in Surabaya with brand image as an intervening variable. The research method used is a quantitative research method with a sampling technique using non-probability sampling and purposive sampling techniques. The population and sample in this study were people in the city of East Surabaya who had bought and consumed civet white coffee products with a total of 99 respondents. This study uses the Smart-PLS test tool. The results of the study show that: 1) Brand Ambassadors had an effect on Purchasing Decisions, 2) Brand Ambassadors had an effect on Brand Image, 3) Brand Image had an effect on Purchasing Decisions and 4) Brand Ambassadors through Brand Image had an effect on Purchasing Decisions.
 Keywords: Brand Ambassador; Brand Image; Luwak White Koffie","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135761288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v6i2.3989
Dwi Retno Anom Sari, Budi Prabowo
The research conducted took the object of research at Cafe Jolly Coffee Surabaya. Being one of the cafes in Surabaya City which has a strategic location in the middle of many existing cafes. The purpose of the research conducted was to find out and analyze how the marketing mix strategy carried out by Cafe Jolly Coffee Surabaya to increase sales turnover. Using descriptive qualitative research methods using SWOT analysis as the research method. Researchers collect data through interviews, observations, and documentation related to the 7P marketing mix which includes product, price, promotion, place, people, process, physical appearance. Jolly Coffee Surabaya has a score of internal factors, namely strengths of 3.02 and weaknesses having a score of 0.34, while from external factors it has an opportunity score of 2.48 and a threat score of 0.62 through IFAS and EFAS analysis. Next, Jolly Coffee Surabaya is in Quadrant I (one) which supports an aggressive strategy to take advantage of existing opportunities by using its strengths. For the IE matrix, the results show that the business company is in Quadrant I (one) position, namely Growth Oriented Strategy in order to increase sales turnover at Cafe Jolly Coffee Surabaya.
Keywords: 7P Marketing mix, SWOT Analysis, Sales Turnover
{"title":"Strategi Bauran Pemasaran Dalam Meningkatkan Omzet Penjualan pada Cafe Jolly Coffee Surabaya","authors":"Dwi Retno Anom Sari, Budi Prabowo","doi":"10.47467/alkharaj.v6i2.3989","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.3989","url":null,"abstract":"The research conducted took the object of research at Cafe Jolly Coffee Surabaya. Being one of the cafes in Surabaya City which has a strategic location in the middle of many existing cafes. The purpose of the research conducted was to find out and analyze how the marketing mix strategy carried out by Cafe Jolly Coffee Surabaya to increase sales turnover. Using descriptive qualitative research methods using SWOT analysis as the research method. Researchers collect data through interviews, observations, and documentation related to the 7P marketing mix which includes product, price, promotion, place, people, process, physical appearance. Jolly Coffee Surabaya has a score of internal factors, namely strengths of 3.02 and weaknesses having a score of 0.34, while from external factors it has an opportunity score of 2.48 and a threat score of 0.62 through IFAS and EFAS analysis. Next, Jolly Coffee Surabaya is in Quadrant I (one) which supports an aggressive strategy to take advantage of existing opportunities by using its strengths. For the IE matrix, the results show that the business company is in Quadrant I (one) position, namely Growth Oriented Strategy in order to increase sales turnover at Cafe Jolly Coffee Surabaya.
 Keywords: 7P Marketing mix, SWOT Analysis, Sales Turnover","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135761457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：