Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v6i2.4164
Fera Tri Aidhaningtyas, Sugeng Purwanto
This study aims to analyze the effect of promotion and brand awareness on purchasing decisions and to examine the role of brand awareness as a mediating variable between promotion and purchasing decisions on Wafer Tango in Surabaya region. The population in this study were all people who had bought and consumed Wafer Tango in Surabaya, the sampling technique used was non-probability sampling, so that the results obtained were 104 respondents. The measurement scale used in this studi is the Likert Scale. The data collection method used is by distributing questionnaires containing questions to respondents througt the Google Form. The data analysis technique is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. The results of this tsudy that the promotion variable has a positive effect on brand awareness and also the purchasing decision. Furthermore, the brand awareness variable has a positive effect on purchasing decisions. As well as brand awareness variables can be used as mediating variables between promotion variables and purchasing decisions variables.
Keywords : Brand Awareness; Promotion; Purchasing Decision.
{"title":"Pengaruh Promosi dan Kesadaran Merek sebagai Variabel Mediasi Terhadap Keputusan Pembelian Produk Wafer Tango di Wilayah Surabaya","authors":"Fera Tri Aidhaningtyas, Sugeng Purwanto","doi":"10.47467/alkharaj.v6i2.4164","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4164","url":null,"abstract":"This study aims to analyze the effect of promotion and brand awareness on purchasing decisions and to examine the role of brand awareness as a mediating variable between promotion and purchasing decisions on Wafer Tango in Surabaya region. The population in this study were all people who had bought and consumed Wafer Tango in Surabaya, the sampling technique used was non-probability sampling, so that the results obtained were 104 respondents. The measurement scale used in this studi is the Likert Scale. The data collection method used is by distributing questionnaires containing questions to respondents througt the Google Form. The data analysis technique is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. The results of this tsudy that the promotion variable has a positive effect on brand awareness and also the purchasing decision. Furthermore, the brand awareness variable has a positive effect on purchasing decisions. As well as brand awareness variables can be used as mediating variables between promotion variables and purchasing decisions variables.
 Keywords : Brand Awareness; Promotion; Purchasing Decision.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135761468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-15DOI: 10.47467/alkharaj.v5i5.4334
Ardy Ramadhan Feryanto, Sri Trisnaningsih
The goal of this research was to ascertain how accounting students at UPN "Veteran" East Java handled their personal finances in relation to their level of financial literacy, hedonistic lifestyle, and financial planning. Quantitative methodology is employed. The participants in this research were East Java accounting students from the UPN "Veteran" classes of 2019 and 2020. 85 respondents were utilized as samples in this research, and they were selected using the purposive sampling approach and computed using the Slovin formula. The questionnaire approach using the Google form was used for the study's data gathering procedures. Structural Equation Modeling (SEM) is the data analysis method employed in this work, while SmartPLS 3.0 was used for data administration. (1) Financial literacy has an impact on the personal financial management of accounting students at UPN "Veteran" East Java, according to the study's findings. (2) The hedonistic way of living affects how UPN "Veteran" East Java accounting students handle their own finances. (3) Accounting students at UPN "Veteran" East Java's personal financial management is impacted by financial planning.
Keywords: Financial literacy; Hedonism Lifestyle; Financial Planning
{"title":"Pengaruh Literasi Keuangan, Gaya Hidup Hedonisme, dan Perencanaan Keuangan Terhadap Pengelolaan Keuangan Pribadi Mahasiswa Akuntansi UPN \"Veteran\" Jawa Timur","authors":"Ardy Ramadhan Feryanto, Sri Trisnaningsih","doi":"10.47467/alkharaj.v5i5.4334","DOIUrl":"https://doi.org/10.47467/alkharaj.v5i5.4334","url":null,"abstract":"
 The goal of this research was to ascertain how accounting students at UPN \"Veteran\" East Java handled their personal finances in relation to their level of financial literacy, hedonistic lifestyle, and financial planning. Quantitative methodology is employed. The participants in this research were East Java accounting students from the UPN \"Veteran\" classes of 2019 and 2020. 85 respondents were utilized as samples in this research, and they were selected using the purposive sampling approach and computed using the Slovin formula. The questionnaire approach using the Google form was used for the study's data gathering procedures. Structural Equation Modeling (SEM) is the data analysis method employed in this work, while SmartPLS 3.0 was used for data administration. (1) Financial literacy has an impact on the personal financial management of accounting students at UPN \"Veteran\" East Java, according to the study's findings. (2) The hedonistic way of living affects how UPN \"Veteran\" East Java accounting students handle their own finances. (3) Accounting students at UPN \"Veteran\" East Java's personal financial management is impacted by financial planning.
 Keywords: Financial literacy; Hedonism Lifestyle; Financial Planning","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135766059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-14DOI: 10.47467/alkharaj.v6i2.5086
Elda Fitra Asma'ul Khusna, Lia Nirawati
This study aims to determine the effect of price and product quality on customer loyalty through customer satisfaction as an intervening variable on @vivo_indonesia Instagram followers. This type of research is quantitative research, while in this study, the population used is the @vivo_indonesia Instagram account which has 857,171 followers, with the sampling technique using purposive sampling. Data was collected through a questionnaire with descriptive and inferential statistical analysis techniques using the Smart-PLS 4.0 program. Based on the results of this study, it is concluded that price has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Price has a positive and insignificant effect on customer loyalty. Product quality has a positive and significant effect on customer loyalty. Price has a negative and significant effect on customer loyalty through customer satisfaction. Product quality positively and significantly affects customer loyalty through customer satisfaction.
Keywords: Price, Product Quality, Customer Satisfaction, Customer Loyalty
{"title":"Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Intervening","authors":"Elda Fitra Asma'ul Khusna, Lia Nirawati","doi":"10.47467/alkharaj.v6i2.5086","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.5086","url":null,"abstract":"This study aims to determine the effect of price and product quality on customer loyalty through customer satisfaction as an intervening variable on @vivo_indonesia Instagram followers. This type of research is quantitative research, while in this study, the population used is the @vivo_indonesia Instagram account which has 857,171 followers, with the sampling technique using purposive sampling. Data was collected through a questionnaire with descriptive and inferential statistical analysis techniques using the Smart-PLS 4.0 program. Based on the results of this study, it is concluded that price has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Price has a positive and insignificant effect on customer loyalty. Product quality has a positive and significant effect on customer loyalty. Price has a negative and significant effect on customer loyalty through customer satisfaction. Product quality positively and significantly affects customer loyalty through customer satisfaction.
 Keywords: Price, Product Quality, Customer Satisfaction, Customer Loyalty","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"2011 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135803713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The large number of MSMEs in Indonesia means that micro and medium scale businesses drive 60.51% of the economy, although it is not uncommon to find MSMEs who end up going out of business due to lack of financial management of their businesses. The conditions that occur in MSMEs in Indonesia are the focus of the problem in this research. Therefore, this research aims to examine and discuss the influence that the level of financial literacy and self-efficacy has on an individual's financial behavior. Along with the use of the purposive sampling method, the analysis used in this research is multiple linear regression analysis in the form of classic assumption tests, validity tests, reliability tests, hypothesis tests. In this research, it was found that financial literacy and self-efficacy have a significant influence on personal finance in MSMEs located in Bangkalan, Madura.
{"title":"Analisis Literasi Keuangan dan Self Efficacy terhadap Personal Financial UMKM di Bangkalan Madura","authors":"Nabila Putri Camelia, Bambang Sudarsono, Moh. Zaki Kurniawan","doi":"10.47467/alkharaj.v6i2.5370","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.5370","url":null,"abstract":"The large number of MSMEs in Indonesia means that micro and medium scale businesses drive 60.51% of the economy, although it is not uncommon to find MSMEs who end up going out of business due to lack of financial management of their businesses. The conditions that occur in MSMEs in Indonesia are the focus of the problem in this research. Therefore, this research aims to examine and discuss the influence that the level of financial literacy and self-efficacy has on an individual's financial behavior. Along with the use of the purposive sampling method, the analysis used in this research is multiple linear regression analysis in the form of classic assumption tests, validity tests, reliability tests, hypothesis tests. In this research, it was found that financial literacy and self-efficacy have a significant influence on personal finance in MSMEs located in Bangkalan, Madura.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135918430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to reveal the meaning of accounting for muslim skipper fishermen in the tomini bay area. Symbolic interactionism is the research method used in this research. The symbolic interactionist approach is also used as a data collection technique as well as a unit of analysis. The data used are (1) the results of interviews with the boat owner as ship owners and retainers (2) results of observations of fishermen's activities and interactions with crew members and their environment (3) documents such as worksheets and financial reports. This research determines that there is a mutual need for interaction between the boat owner and the captain or crew member. Boat owner who has the right to share business profits fairly to the crew in the form of transparent accounting records and crew members who have the obligation to carry out their responsibilities to the boat owner.
{"title":"Akuntansi Hak dan Kewajiban: Refleksi Akuntansi Nelayan Juragan Muslim di Kawasan Teluk Tomini","authors":"Niswatin Niswatin, Nilawaty Yusuf, Nur Fadilah Arsyad, Mohamad Yuda Olatapa, Siti Aisyah Bahsuan","doi":"10.47467/alkharaj.v6i2.5403","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.5403","url":null,"abstract":"This research aims to reveal the meaning of accounting for muslim skipper fishermen in the tomini bay area. Symbolic interactionism is the research method used in this research. The symbolic interactionist approach is also used as a data collection technique as well as a unit of analysis. The data used are (1) the results of interviews with the boat owner as ship owners and retainers (2) results of observations of fishermen's activities and interactions with crew members and their environment (3) documents such as worksheets and financial reports. This research determines that there is a mutual need for interaction between the boat owner and the captain or crew member. Boat owner who has the right to share business profits fairly to the crew in the form of transparent accounting records and crew members who have the obligation to carry out their responsibilities to the boat owner.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135918284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rise of online stores in Indonesia makes shopping easier for consumers with the various facilities provided, making it attractive for consumers to be lazy about visiting conventional stores. This change in shopping lifestyle is because traditional markets are visited more by people who need goods in large quantities or wholesale at low prices. Meanwhile, modern markets are a shopping option with a small number of goods rather than specific ones and more adequate comfort. The objectives of this research are (1) To find out where people choose shopping places, (2) To find out people fulfill their family needs, (3) To find out the influence of choosing shopping places in streamlining family needs. This research will be built with an experimental research design to determine the relationship between cause and effect of a situation using a descriptive quantitative approach with survey research methods. The population in this study were residents of Cawang RT 006 RW 02 Cawang, East Jakarta, with a total of 32 heads of families, where the entire population was also used as the research sample. The result of this research is that the Sig value for the influence of X on Y is equal to 0,000 > 0,05 and tcount value 4,692 > ttable 2,045, so it can be concluded that the choice of shopping place influences the family's needs. The family's needs are urgent and must be purchased immediately, so a physical store is needed as the solution. If you buy from an online shop, it takes time for delivery, so what you can buy are items that are not urgent to use. Shops/stalls influence family needs as a place to buy various family needs
{"title":"Pengaruh Strategi Pemilihan Tempat Belanja terhadap Pemenuhan Kebutuhan Keluarga","authors":"Zulfah Azkiya Jannah, Rustomo Rustomo, Kaffah Imanudin","doi":"10.47467/alkharaj.v6i2.5351","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.5351","url":null,"abstract":"The rise of online stores in Indonesia makes shopping easier for consumers with the various facilities provided, making it attractive for consumers to be lazy about visiting conventional stores. This change in shopping lifestyle is because traditional markets are visited more by people who need goods in large quantities or wholesale at low prices. Meanwhile, modern markets are a shopping option with a small number of goods rather than specific ones and more adequate comfort. The objectives of this research are (1) To find out where people choose shopping places, (2) To find out people fulfill their family needs, (3) To find out the influence of choosing shopping places in streamlining family needs. This research will be built with an experimental research design to determine the relationship between cause and effect of a situation using a descriptive quantitative approach with survey research methods. The population in this study were residents of Cawang RT 006 RW 02 Cawang, East Jakarta, with a total of 32 heads of families, where the entire population was also used as the research sample. The result of this research is that the Sig value for the influence of X on Y is equal to 0,000 > 0,05 and tcount value 4,692 > ttable 2,045, so it can be concluded that the choice of shopping place influences the family's needs. The family's needs are urgent and must be purchased immediately, so a physical store is needed as the solution. If you buy from an online shop, it takes time for delivery, so what you can buy are items that are not urgent to use. Shops/stalls influence family needs as a place to buy various family needs","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136252521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Various types of industrial sectors, both service industries and manufacturing industries, are still often faced with turnover problems. To prevent the turnover rate from increasing, the company must be able to observe the factors driving employees to decide to leave the company. The factors driving turnover intention can consist of various things, including workload and job satisfaction. This research aims to determine the effect of workload on turnover intention through job satisfaction as an intervention for employees of PT Central Motor Wheel Indonesia. This research uses a quantitative data analysis method which is used to examine the magnitude of the direct and indirect contribution of the influence of workload on turnover intention through job satisfaction as an intervening factor. The data analysis technique uses descriptive analysis and Path Analysis path analysis with the help of SPSS version 25. The variables observed in this research consist of workload as an independent variable, turnover intention as the dependent variable and job satisfaction as an intervening variable. The population of this research was 178 employees of PT Central Motor Wheel Indonesia and the sample of this research was 123 employees. The research results show that workload has a negative and significant effect on job satisfaction, the effect of job satisfaction on turnover intention has a negative and significant effect, the effect of workload and turnover intention is negative and significant. From the Sobel test calculations, the values obtained prove that the influence of workload on turnover intention through job satisfaction as an intervening has a significant effect.
各类工业部门，包括服务业和制造业，仍然经常面临人员流动问题。为了防止离职率的上升，公司必须能够观察到促使员工决定离开公司的因素。驱动离职意愿的因素可以是多种多样的，包括工作量和工作满意度。本研究旨在以印尼PT中央轮毂公司员工为研究对象，通过工作满意度的干预来确定工作量对离职倾向的影响。本研究采用定量数据分析方法，通过工作满意度作为中介因素，考察了工作量对离职倾向的直接和间接影响程度。数据分析技术采用描述性分析和路径分析路径分析与SPSS版本25的帮助。本研究观察到的变量包括工作量作为自变量，离职倾向作为因变量，工作满意度作为中介变量。本研究的人口为PT Central Motor Wheel Indonesia的178名员工，本研究的样本为123名员工。研究结果表明，工作量对工作满意度有负向显著影响，工作满意度对离职倾向有负向显著影响，工作量对离职倾向的影响为负向显著影响。通过Sobel检验计算，得到的值证明工作量通过工作满意度作为中介对离职倾向的影响是显著的。
{"title":"Pengaruh Beban Kerja terhadap Turnover Intention Melalui Kepuasan Kerja sebagai Intervening pada Karyawan PT Central Motor Wheel Indonesia","authors":"Irfanadi Retmawanto, Enjang Suherman, Dwi Epty Hidayaty","doi":"10.47467/alkharaj.v6i2.5350","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.5350","url":null,"abstract":"Various types of industrial sectors, both service industries and manufacturing industries, are still often faced with turnover problems. To prevent the turnover rate from increasing, the company must be able to observe the factors driving employees to decide to leave the company. The factors driving turnover intention can consist of various things, including workload and job satisfaction. This research aims to determine the effect of workload on turnover intention through job satisfaction as an intervention for employees of PT Central Motor Wheel Indonesia. This research uses a quantitative data analysis method which is used to examine the magnitude of the direct and indirect contribution of the influence of workload on turnover intention through job satisfaction as an intervening factor. The data analysis technique uses descriptive analysis and Path Analysis path analysis with the help of SPSS version 25. The variables observed in this research consist of workload as an independent variable, turnover intention as the dependent variable and job satisfaction as an intervening variable. The population of this research was 178 employees of PT Central Motor Wheel Indonesia and the sample of this research was 123 employees. The research results show that workload has a negative and significant effect on job satisfaction, the effect of job satisfaction on turnover intention has a negative and significant effect, the effect of workload and turnover intention is negative and significant. From the Sobel test calculations, the values obtained prove that the influence of workload on turnover intention through job satisfaction as an intervening has a significant effect.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136252522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-11DOI: 10.47467/alkharaj.v6i2.5356
Achmad Fauzi, Rustomo Rustomo, Widya Lelisa
Artikel ini membahas pengaruh kompensasi terhadap kinerja pegawai di PT Transportasi Indonesia. Penelitian ini bertujuan untuk menentukan apakah kompensasi memiliki dampak terhadap kinerja pegawai. Metode penelitian yang digunakan adalah kuantitatif, dan data dikumpulkan melalui kuesioner. Validitas dan reliabilitas kuesioner diuji, dan data dianalisis menggunakan IBM SPSS Statistic 26. Hasil penelitian menunjukkan bahwa kompensasi memiliki pengaruh signifikan terhadap kinerja pegawai. Artikel ini menekankan pentingnya kompensasi yang adil dalam memotivasi pegawai dan meningkatkan kepuasan kerja mereka. Hasil penelitian menunjukkan bahwa setiap kenaikan satu satuan dalam kompensasi akan meningkatkan kinerja pegawai sebesar 25,7%. Namun, terdapat faktor-faktor lain yang juga memengaruhi kinerja pegawai sebesar 69,9%. Oleh karena itu, perusahaan perlu mempertimbangkan faktor-faktor lain seperti motivasi, lingkungan kerja, dan keterampilan dalam meningkatkan kinerja pegawai. Penelitian ini memberikan pemahaman yang lebih baik tentang pentingnya kompensasi yang adil dalam menciptakan lingkungan kerja yang memotivasi dan memperbaiki kepuasan kerja pegawai. Implikasi praktis dari penelitian ini adalah bahwa perusahaan harus memperhatikan kompensasi yang diberikan kepada pegawai mereka untuk memastikan bahwa mereka merasa dihargai dan termotivasi untuk memberikan kinerja terbaik mereka
{"title":"Pengaruh Kompensasi Terhadap Kinerja Pegawai Pt Transportasi Indonesia","authors":"Achmad Fauzi, Rustomo Rustomo, Widya Lelisa","doi":"10.47467/alkharaj.v6i2.5356","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.5356","url":null,"abstract":"Artikel ini membahas pengaruh kompensasi terhadap kinerja pegawai di PT Transportasi Indonesia. Penelitian ini bertujuan untuk menentukan apakah kompensasi memiliki dampak terhadap kinerja pegawai. Metode penelitian yang digunakan adalah kuantitatif, dan data dikumpulkan melalui kuesioner. Validitas dan reliabilitas kuesioner diuji, dan data dianalisis menggunakan IBM SPSS Statistic 26. Hasil penelitian menunjukkan bahwa kompensasi memiliki pengaruh signifikan terhadap kinerja pegawai. Artikel ini menekankan pentingnya kompensasi yang adil dalam memotivasi pegawai dan meningkatkan kepuasan kerja mereka. Hasil penelitian menunjukkan bahwa setiap kenaikan satu satuan dalam kompensasi akan meningkatkan kinerja pegawai sebesar 25,7%. Namun, terdapat faktor-faktor lain yang juga memengaruhi kinerja pegawai sebesar 69,9%. Oleh karena itu, perusahaan perlu mempertimbangkan faktor-faktor lain seperti motivasi, lingkungan kerja, dan keterampilan dalam meningkatkan kinerja pegawai. Penelitian ini memberikan pemahaman yang lebih baik tentang pentingnya kompensasi yang adil dalam menciptakan lingkungan kerja yang memotivasi dan memperbaiki kepuasan kerja pegawai. Implikasi praktis dari penelitian ini adalah bahwa perusahaan harus memperhatikan kompensasi yang diberikan kepada pegawai mereka untuk memastikan bahwa mereka merasa dihargai dan termotivasi untuk memberikan kinerja terbaik mereka","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136252235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-10DOI: 10.47467/alkharaj.v6i2.4125
Tegar Zakaria Nugraha, Ugy Soebiantoro
Kepuasan pelanggan yaitu tingkat perasaan, penilaian pelanggan terhadap produk maupun layanan yang di terimanya. Pelanggan puas dapat mendukung bisnis dimasa depan. Penelitian ini bertujuan untuk dapat mengetahui bagaimana kepuasan pelanggan First Media di Sidoarjo Utara dipengaruhi oleh kualitas pelayanan dan persepsi harga. Dalam penelitian ini, analisis SEM berbasis Partial Least Square (PLS) merupakan metode yang diterapkan. Penelitian ini menggunakan metode kuantitatif, terdapat 72 orang sebagai sampel penelitian, serta pengambilan sampel non probability sampling dengan purposive sampling yang digunakan. Hasil penelitian menunjukan bahwa 1) Kualitas Pelayanan berpengaruh positif terhadap kepuasan pelanggan First Media di Sidoarjo Utara 2) Persepsi Harga berpengaruh positif terhadap kepuasan pelanggan First Media di Sidoarjo Utara
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Pub Date : 2023-10-10DOI: 10.47467/alkharaj.v6i2.5274
Suhedi Suhedi, Muhammad Adib Alfarisi
Economic issues within society become subjects of rigorous debate, especially in times of crisis such as the COVID-19 pandemic. Various recovery initiatives are undertaken by both governmental entities and the private sector, aimed at expediting the process of digital transformation within the micro, small, and medium enterprises (MSMEs) sector. This research is specifically focused on Pontianak City, situated in West Kalimantan, with the primary objective of fostering economic growth by harnessing the potential of MSMEs as a vehicle for swift recovery and the facilitation of a digitalized creative economy. This study employs William F. Gluk's theory on the economic marketing strategies employed by companies operating within the specific environmental challenges they face to attain their objectives. The authors employ qualitative research methods to comprehensively analyze and interpret the social and community issues associated with this endeavor. The findings of this research indicate that MSMEs in Pontianak City possess considerable potential for augmenting productivity and enhancing competitiveness. Consequently, the local products and services generated exhibit a distinctive competitive advantage, rendering them capable of penetrating the national-scale market. Furthermore, the authors contend that Pontianak City, being the provincial capital and a prominent business hub within West Kalimantan, enjoys the support of numerous factors, including its sizable population and the accelerating digitalization trend. This, in turn, catalyzes the growth of the local wisdom economy within a digital marketplace framework. Consequently, the economy of Pontianak City is poised for long-term development, driven by the rapid and sustained transformation ushered in by digitalization.
社会内部的经济问题成为激烈辩论的主题，特别是在COVID-19大流行等危机时期。政府实体和私营部门都采取了各种复苏举措，旨在加快微型、小型和中型企业(MSMEs)部门的数字化转型进程。本研究特别关注位于西加里曼丹的Pontianak市，其主要目标是通过利用中小微企业作为快速复苏和促进数字化创意经济的工具的潜力来促进经济增长。本研究采用William F. Gluk的经济营销策略理论，由公司在特定的环境挑战中运作，以实现其目标。作者采用定性研究方法，全面分析和解释与此努力相关的社会和社区问题。本研究结果显示，在pontinak市的中小微企业具有相当大的潜力，以提高生产力和竞争力。因此，产生的当地产品和服务表现出独特的竞争优势，使它们能够进入全国规模的市场。此外，作者认为，Pontianak市作为省会和西加里曼丹的重要商业中心，享有众多因素的支持，包括其庞大的人口和加速的数字化趋势。这反过来又促进了数字市场框架下本地智慧经济的发展。因此，在数字化带来的快速和持续转型的推动下，庞甸纳市的经济有望实现长期发展。
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