Ammonia, with its high hydrogen storage density of 17.7 wt.% (mass fraction), cleanliness, efficiency, and renewability, presents itself as a promising zero-carbon fuel. However, the traditional Haber–Bosch (H–B) process for ammonia synthesis necessitates high temperature and pressure, resulting in over 420 million tons of carbon dioxide emissions annually, and relies on fossil fuel consumption. In contrast, dielectric barrier discharge (DBD) plasma-assisted ammonia synthesis operates at low temperatures and atmospheric pressures, utilizing nitrogen and hydrogen radicals excited by energetic electrons, offering a potential alternative to the H-B process. This method can be effectively coupled with renewable energy sources (such as solar and wind) for environmentally friendly, distributed, and efficient ammonia production. This review delves into a comprehensive analysis of the low-temperature DBD plasma-assisted ammonia synthesis technology at atmospheric pressure, covering the reaction pathway, mechanism, and catalyst system involved in plasma nitrogen fixation. Drawing from current research, it evaluates the economic feasibility of the DBD plasmaassisted ammonia synthesis technology, analyzes existing dilemmas and challenges, and provides insights and recommendations for the future of nonthermal plasma ammonia processes.