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A comparative study of potential of various social networks for target brand marketing 各种社会网络对目标品牌营销潜力的比较研究
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857636
Tripti Agrawal, A. Singhal, Shikha Agarwal
Social Networks are imperative source of data analysis due to availability of data in high volume. Data available on these social networks have diverse features and utilities for different organizations. Marketing of brands on social networks is a vital step for business organizations these days. Customer brand perceptions and their purchasing decisions are highly influenced by web communications and social networking services. There are many business organizations who are marketing their brands on every social network with the aim of driving high user traffic but in actual, they are facing low user engagement towards their brand posts. It has also been observed that there are business organizations that still consider only Twitter and Facebook for brand marketing ignoring potential of other social networks. Thus, the aim of study is to analyze potential of various social networks in enhancing user engagement level for various brands and also finding reasons for variation in the user engagement level for same brands on different social networks. The present paper gives an insight to business organizations in enhancing their marketing strategy on suitable social networks. A case study has been given to compare and highlight potential of various social networks in increasing user engagement for brand information.
由于大量数据的可用性,社交网络是数据分析的必要来源。这些社交网络上可用的数据具有不同的功能和实用程序,适用于不同的组织。如今,在社交网络上进行品牌营销是商业组织的重要一步。消费者的品牌认知和购买决策受到网络通信和社交网络服务的高度影响。有许多商业组织在每个社交网络上营销他们的品牌,目的是提高用户流量,但实际上,他们的品牌帖子的用户参与度很低。也有人观察到,有些商业组织仍然只考虑Twitter和Facebook作为品牌营销,而忽视了其他社交网络的潜力。因此,研究的目的是分析各种社交网络在提高不同品牌用户参与水平方面的潜力,并找出同一品牌在不同社交网络上用户参与水平差异的原因。本文为企业组织在适当的社交网络上加强营销策略提供了一个见解。一个案例研究已经给出了比较和强调各种社会网络在增加品牌信息的用户参与的潜力。
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引用次数: 1
Design of a compact triple band-notch flower-shaped hexagonal microstrip patch antenna 一种紧凑的三带陷波花型六边形微带贴片天线的设计
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857634
Sayed Arif Ali, D. Jhanwar, Dhirendra Mathur
In this paper, a compact triple band-notch Direct fed Flower-shaped Hexagonal Microstrip Patch Antenna is presented for embedding in UWB (Ultra-Wide Band) systems. The antenna consists of two C-shape slot resonators in the patch and two parasitic strips parallel to microstrip feed line. The antenna is designed in Ansoft HFSS ver. 15. Three notched bands created are 3.3–4.2 GHz, 5.15–5.825 GHz and 8.025–8.4 GHz. These three notched-bands includes rejection characteristics for IEEE 802.16 i.e. WI-Max at 3.5/5.5 GHz (3.3 to 3.7 GHz and 5.25–5.85 GHz), IEEE 802.11a i.e. WLAN2 systems at 5.2/5.8 GHz (5.15–5.35 and 5.725–5.825 GHz), Satellite C Band at 4 GHz (3.7–4.2 GHz) and ITU Band at 8.2 GHz (8.025–8.4 GHz). Overall six standard bands are notched. All notches are controllable. The simulation results of antenna shows ultra-wide impedance matching, good gain and stable radiation patterns across operational bandwidth and is suitable for wireless UWB applications.
本文提出了一种紧凑的三带陷波直接馈电花形六边形微带贴片天线,用于超宽带系统的嵌入。该天线由两个c形槽谐振器和两个平行于微带馈线的寄生带组成。天线是在Ansoft HFSS软件中设计的。15. 创建了3.3-4.2 GHz、5.15-5.825 GHz和8.025-8.4 GHz三个缺口频段。这三个陷波带包括IEEE 802.16的抑制特性,即3.5/5.5 GHz(3.3至3.7 GHz和5.25-5.85 GHz)的WI-Max, IEEE 802.11a即5.2/5.8 GHz (5.15-5.35 GHz和5.725-5.825 GHz)的WLAN2系统,4 GHz (3.7 - 4.2 GHz)的卫星C频段和8.2 GHz (8.025-8.4 GHz)的ITU频段。总共有六个标准带缺口。所有的缺口都是可控的。仿真结果表明,该天线具有超宽阻抗匹配、良好的增益和稳定的跨工作带宽辐射方向图,适用于无线超宽带应用。
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引用次数: 1
Performance evaluation of segmenting images using improved FELICM based gray stretch 基于改进FELICM的灰度拉伸图像分割性能评价
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857601
Ritambhra Vaid, N. Bawa
Segmenting an image plays a crucial role in digital image processing. Segmentation depicts how the object is composed in an image and aids in extracting useful information from it so that interpretation becomes easier. Segmentation may be regarded as an essential pre-processing stage that will help to acquire objects that can be efficiently utilized in further steps of processing. This extraction of objects is helpful in almost every field today such as medical, forensic, industry and agriculture. Instead of using pixels, DWT make use of waves that helps to extract object efficiently. To raise the segmentation accuracy further an improved Fuzzy-C Mean with Edge and Local Information (FELICM) based gray stretch strategy is suggested that will help to segment an image by obtaining an optimistic and adaptive threshold by incorporating FELICM and gray stretch on coefficients with low frequency and edge enhancement on coefficients with high frequency after DWT. Existing and the proposed strategies have been compared using parameters Accuracy, Uniformity, Shape measurement and Regional Contrast.
图像分割在数字图像处理中起着至关重要的作用。分割描述了物体在图像中的组成,并有助于从中提取有用的信息,从而使解释变得更容易。分割可以看作是一个重要的预处理阶段,它将有助于获取可以在进一步处理步骤中有效利用的对象。这种物体的提取在今天几乎每个领域都很有帮助,例如医学、法医、工业和农业。DWT不使用像素,而是利用波来有效地提取目标。为了进一步提高分割精度,提出了一种改进的基于边缘和局部信息的Fuzzy-C均值(FELICM)的灰度拉伸策略,该策略在小波变换后对低频系数进行FELICM和灰度拉伸,对高频系数进行边缘增强,从而获得一个乐观的自适应阈值,有助于分割图像。从精度、均匀性、形状测量和区域对比度等方面比较了现有策略和提出的策略。
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引用次数: 0
CSplineT: A cubic spline based target tracking protocol for wireless sensor networks CSplineT:基于三次样条的无线传感器网络目标跟踪协议
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857631
Tauseef Ahmad, A. Abbas
Devising a scheme for tracking a moving object in a WSN is a challenging task. In this paper, we propose a protocol for tracking a moving object by predicting its positions in a wireless sensor network. The proposed scheme uses the locations obtained through estimations for predicting the next target locations. The estimated locations are obtained by computing the locations of the object by sensors lying in the communication range. Extensive simulations are done to evaluate the performance of proposed protocol. The results show that the proposed scheme is efficient and possesses good tracking accuracy.
在无线传感器网络中设计一种跟踪运动目标的方案是一项具有挑战性的任务。在本文中,我们提出了一种通过预测移动物体在无线传感器网络中的位置来跟踪移动物体的协议。该方案利用估计得到的位置来预测下一个目标的位置。通过通信范围内的传感器计算目标的位置得到估计位置。通过大量的仿真来评估所提出协议的性能。实验结果表明,该方法具有良好的跟踪精度和有效性。
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引用次数: 1
NTRP: Novel approach for DUT testing based on nonintrusive timing randomization probes using SystemC verification library NTRP:采用SystemC验证库的基于非侵入式时序随机化探针的被测件测试新方法
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857632
Nishit Gupta, Sunil Alag
To meet the rapidly transforming computing requirement of System on Chip (SoC), On-Chip Interconnect BUS specifications is been evolved continuously from single-channel one-way, serial, in-order, shared BUS communication system to complex multi-channel, burst based, out-of-order, separate read/ write/ address BUS communication system. This resulted in development of several industry standard verification methodologies using Hardware Description Languages particularly System Verilog like Universal Verification Methodology (UVM) facilitating constrained randomization based stimulus generation and functional coverage. Adopting such methodologies involves its know-how to get accustomed, recurring licensing charges and simulation overhead. In this work, for stress testing of Design Under Test (DUT), a novel approach is proposed based on Bus Cycle Accurate Nonintrusive Timing Randomization Probes (NTRP) using SystemC Verification (SCV) Library. Based on empirical results, it is argued that the annotations proposed in the work using NTRP causes little overhead, however provides convenient approach for adding timing delays to the interface of DUT including other advantages particularly — transactions reordering for better BUS utilization, selective constrained randomization on interface signal timing, score boarding for self-checking, little simulation overheads and no licensing terms, being based on Open Source SCV, makes it convenient to adopt for DUT testing.
为了满足片上系统(SoC)快速变化的计算需求,片上互连总线规范从单通道单向、串行、有序、共享总线通信系统不断发展到复杂的多通道、基于突发、无序、独立的读/写/地址总线通信系统。这导致了几种行业标准验证方法的发展,这些方法使用硬件描述语言,特别是像通用验证方法(UVM)这样的系统Verilog,促进了基于约束随机化的刺激生成和功能覆盖。采用这样的方法涉及到它的诀窍,以适应,重复的许可费用和模拟开销。针对测试下设计(DUT)的压力测试,提出了一种基于系统验证(SCV)库的总线周期精确非侵入式时序随机化探针(NTRP)的新方法。根据实证结果,本文提出的使用NTRP的注释造成的开销很小,但为在DUT接口上添加时序延迟提供了方便的方法,其中包括其他优点,特别是交易重新排序以更好地利用总线,接口信号时序的选择性约束随机化,自检的记分板,很少的模拟开销和无许可条款,基于开源SCV,使其便于用于DUT测试。
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引用次数: 0
Internet of Things with mruby 物联网与mruby
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857606
Avinash Dev Nagumanthri, Kazauki Tanaka
Internet of Things is a new trend outside traditional computing devices which are connected to the Internet whereby linking small and efficient embedded computing to a web-platform, thereby creating a new world of connected devices. Internet of Things (IoT) concentrates on the fact that the “things” that surround us can generate data which can be collected and analyzed by providing a gateway between the things and the Internet, thus offering live data acquisition and control. This paper introduces mruby which is a scripting programming language to connect with IoT based web-platform contemporary to C programming language for embedded systems. Experimental results demonstrate the effectiveness of mruby when connected to the cloud.
物联网是传统计算设备连接到互联网之外的一种新趋势,它将小型高效的嵌入式计算连接到网络平台,从而创造了一个连接设备的新世界。物联网(IoT)专注于这样一个事实,即我们周围的“事物”可以产生数据,这些数据可以通过在事物和互联网之间提供一个网关来收集和分析,从而提供实时数据采集和控制。本文介绍了一种连接基于物联网的web平台的脚本编程语言mruby和用于嵌入式系统的C语言。实验结果证明了mruby在与云连接时的有效性。
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引用次数: 3
Performance analysis of GPON network for maximum Q-FACTOR and minimum BER for various fiber length using uniform fiber Bragg's grating 采用均匀光纤布拉格光栅的GPON网络在不同光纤长度下最大q因子和最小误码率的性能分析
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857625
Sanjeev Verma, Amayika Kakati, M. Tripathy, Aran Kumar Singh, Sunil Kumar, H. Rana
Today' New generation need a high speed communication so we use numerous type of communication system. Transmission of data are occurred in various way like wired, wireless or in optical fiber. For transmission through optical fiber, various Parameter such as Maximum Q-factor, Minimum BER, Eye height, Threshold are those parameters' which define the efficiency of the network for different type of application like live television broadcast, video on demand, video on internet etc. In this paper, our main focus is that how we can improve Q-Factor and minimize minimum BER by varying kilometer and user defined bit sequence in optical fiber communication system using uniform fiber Bragg grating in “OPTISYSTEM” software. By using user defined bit 1010101010 as input at kilometer 70km we get maximum Q-factor of 13.9572 and minimum BER of 1.21174e-044 as output.
当今的新一代需要高速通信,因此我们使用多种类型的通信系统。数据传输有多种方式,如有线、无线或光纤。对于光纤传输,各种参数,如最大q因子、最小误码率、眼高、阈值等是定义网络效率的参数,适用于电视直播、视频点播、互联网视频等不同类型的应用。本文主要研究了如何在OPTISYSTEM软件中利用均匀光纤布拉格光栅,通过改变千米和用户自定义比特序列来提高光纤通信系统的q因子和最小化最小误码率。通过在70km处使用用户定义的比特1010101010作为输入,我们得到最大q因子13.9572和最小误码率1.21174e-044作为输出。
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引用次数: 4
Low-power stack pseudo domino logic using contention-alleviated precharge keeper 低功耗堆栈伪多米诺逻辑,使用减少争用的预充值器
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857614
Deepika Bansal, B. P. Singh, Ajay Kumar
The dynamic circuits propose superior speed and low power dissipation over static CMOS circuits. The domino logic circuits are used for high system performance but these circuits suffer from the degradation of the precharge pulse. Therefore, this article provides different design topologies on the pseudo domino circuits to overcome the charge sharing and charge leakage with reference to the power dissipation. The circuit analysis of the power dissipation have been done on Tanner EDA tool for 45 nm technology. The proposed pseudo domino techniques are proffered to economize power dissipation and delay up to 32% and 20% in half adder circuit respectively.
动态电路比静态CMOS电路具有更高的速度和更低的功耗。多米诺逻辑电路用于提高系统性能,但这些电路受到预充脉冲退化的影响。因此,本文提供了伪多米诺电路的不同设计拓扑,以克服电荷共享和电荷泄漏,并参考功耗。在Tanner 45nm工艺EDA工具上进行了功耗电路分析。所提出的伪多米诺骨牌技术在半加法器电路中可分别节省32%和20%的功耗和延迟。
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引用次数: 3
Quantifying software reliability using testing effort 通过测试工作来量化软件可靠性
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857582
S. Khatri, S. A. John, R. Majumdar
Multiple Software Reliability Growth Models (SRGM) has been illustrated to inspire designers and software developers to develop quality software. These models implicitly assume that expenditure is constant throughout testing effort. Recently importance was given to the testing phase by the development team and it requires controlled screening closely to raise its overall operational efficiency. Software Reliability Growth Models exhibits a precise relation between the failure patterns with time. Considering this as a basic building block a SRGM which is a Non-Homogeneous Poisson Process in nature is i in this work. The various aspects of our proposed model are testing effort function and fault detection rate (FDR). Mainly in Software Reliability Growth Model it was assumed that fault removal process are perfect which is not true in reality as new faults may get introduced during removal or some faults may not get removed due to its complexity. Thus in this model the concept of imperfect debugging was considered and assists us to justify the software reliability more convincingly through the help of testing effort function.
本文阐述了多种软件可靠性增长模型(SRGM),以激励设计人员和软件开发人员开发高质量的软件。这些模型隐含地假设在整个测试过程中支出是恒定的。最近,开发团队对测试阶段给予了重视,它需要严格控制筛选,以提高其整体操作效率。软件可靠性增长模型显示了故障模式与时间的精确关系。考虑到这是一个基本的构建块,SRGM本质上是一个非齐次泊松过程。我们提出的模型的各个方面是测试努力函数和故障检测率(FDR)。在软件可靠性增长模型中,主要假设故障排除过程是完美的,但在现实中,由于故障排除过程中可能会引入新的故障,或者由于故障的复杂性,一些故障可能无法排除。因此,在该模型中考虑了不完全调试的概念,并通过测试努力函数帮助我们更有说服力地证明软件的可靠性。
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引用次数: 4
Automated Massecuite Sucro Crystal Size characterization system for crystallization pan in sugar industry 用于制糖工业结晶盘的自动Massecuite超晶粒尺寸表征系统
Pub Date : 2016-10-01 DOI: 10.1109/INCITE.2016.7857595
L. R. Sreedhanya, Philomina Simon, L. Thomas
Automated Massecuite Sucro Crystal Sizing System has been developed to analyze the sucrose crystals, size and shape in the crystallization pan. The sucrose crystals present in the massecuite are analyzed by a microscopic camera. This paper proposes an automated method for identifying the size of sucro crystal by performing a series of contrast enhancement techniques including statistical momentary analysis through standard deviation. This helps to equalize the intensity distribution in the massecuite images at the preprocessing stage. This work Identifies the crystal cluster from the massecuite which helps to characterize crystal size distribution in the crystallization pan. Crystal Size analysis guides the plant operator to improve the quality of the final product in sugar industry.
本文研制了一种用于分析结晶盘中蔗糖结晶、大小和形状的自动超细分级系统。用显微照相机分析麻茸中的蔗糖晶体。本文提出了一种通过标准偏差进行统计瞬时分析等一系列对比度增强技术来自动识别超细晶体尺寸的方法。这有助于在预处理阶段均衡图像的强度分布。这项工作从熔浆中识别出晶体簇,这有助于表征结晶盘中晶体尺寸的分布。晶体粒度分析指导糖业操作人员提高最终产品的质量。
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引用次数: 1
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