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Click, eat, repeat: Understanding brand loyalty in Vietnam's online food delivery sector 点击,吃,重复:了解越南在线外卖行业的品牌忠诚度
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-31 DOI: 10.1016/j.chbr.2026.100956
Tuan Hai Nguyen
This study aims to explore the psychological mechanisms that influence brand loyalty behavior in the online food delivery (OFD) sector, with a focus on the roles of brand satisfaction and brand image in shaping brand loyalty. Based on the Stimulus–Organism–Response (S–O–R) framework, the research analyzes how factors such as e-service quality and perceived food quality affect internal psychological responses, thereby leading to brand loyalty. Data was collected in a single phase, with a total of 335 OFD users in Vietnam who had used the service within the past three months. The structural equation modeling (SEM) method was used to test the research hypotheses. The results show that both e-service quality and perceived food quality significantly enhance brand satisfaction and brand image, which subsequently strengthen brand loyalty. Practically, the study provides insights for OFD platforms to improve operational performance, ensure consistent food quality, and build a trustworthy and distinctive brand image. Theoretically, the research applies and empirically supports the S–O–R framework to digital service contexts in developing economies, highlighting the influence of perceptual and psychological factors on non-contact brand loyalty behavior.
本研究旨在探讨在线外卖行业影响品牌忠诚行为的心理机制,重点关注品牌满意度和品牌形象在塑造品牌忠诚中的作用。本研究基于刺激-机体-反应(S-O-R)框架,分析电子服务质量和感知食品质量等因素如何影响内部心理反应,从而导致品牌忠诚。数据是在一个单一的阶段收集的,在过去的三个月内,共有335名越南的OFD用户使用了这项服务。采用结构方程建模(SEM)方法对研究假设进行检验。结果表明,电子服务质量和感知食品质量均能显著提升品牌满意度和品牌形象,进而提升品牌忠诚度。在实践中,本研究为OFD平台提高运营绩效,确保食品质量的一致性,建立值得信赖和独特的品牌形象提供了见解。从理论上讲,本研究将S-O-R框架应用于发展中经济体的数字服务环境,并在实证上支持了这一框架,突出了感知和心理因素对非接触品牌忠诚行为的影响。
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引用次数: 0
Advanced robot interfaces are unnecessary for effective psychological health interventions 先进的机器人界面对于有效的心理健康干预是不必要的
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-29 DOI: 10.1016/j.chbr.2026.100955
Ivy S. Huang , Johan F. Hoorn
Depression is prevalent among young adults, many of whom encounter obstacles to accessing traditional interventions. This study investigated whether the modality of robotic delivery influences outcomes when administering identical psychological health intervention content. We compared three modalities, a text-based chatbot, an audio bot, and a video telepresence robot, each delivering the same imagery-enhanced interpretation bias modification (eiIBM) intervention. Forty-nine young adults with depressive symptoms (Mage = 22.71, SD = 3.30) were randomly assigned to one of the three robot conditions and completed six eiIBM sessions over two weeks. An additional control group (n = 18) received no intervention. User experience was assessed using the I-PEFiC framework, and measures of depression severity and interpretation biases were collected. All three robot modalities yielded comparable outcomes, with substantial reductions in depression symptoms (Hedges' g = 1.11–1.33) and approximately 40 % decreases in negative interpretation biases. Bayesian analyses focusing on the modality provided substantial evidence for the absence of differences between modalities regarding intervention outcomes (BFincl < 0.026). Notably, user experience emerged as a significant predictor of intervention efficacy: participants who reported positive user experiences exhibited markedly greater reductions in interpretation bias (Cohen's d > 3.0) regardless of the robot modality. These findings suggest that, when intervention content is standardized, increasing the sensory richness of the delivery modality does not enhance intervention outcomes. For structured cognitive interventions such as eiIBM, the fidelity of content delivery and the quality of user experience are more critical determinants of effectiveness than the sensory richness.
抑郁症在年轻人中很普遍,他们中的许多人在获得传统干预措施方面遇到障碍。本研究调查了当给予相同的心理健康干预内容时,机器人分娩方式是否会影响结果。我们比较了三种模式,基于文本的聊天机器人、音频机器人和视频远程呈现机器人,每种模式都提供相同的图像增强解释偏差修正(eiIBM)干预。49名有抑郁症状的年轻人(Mage = 22.71, SD = 3.30)被随机分配到三种机器人环境中的一种,并在两周内完成了六次eiIBM会话。另一对照组(n = 18)不进行干预。使用I-PEFiC框架评估用户体验,并收集抑郁严重程度和解释偏差的测量。所有三种机器人模式都产生了类似的结果,抑郁症状显著减少(赫奇斯的g = 1.11-1.33),负面解释偏差减少约40%。专注于模式的贝叶斯分析提供了大量证据,证明在干预结果方面,模式之间没有差异(BFincl < 0.026)。值得注意的是,用户体验成为干预效果的重要预测因素:报告积极用户体验的参与者在解释偏差方面表现出明显更大的减少(Cohen's d > 3.0),而不管机器人的形式如何。这些发现表明,当干预内容标准化时,增加传递方式的感官丰富性并不能提高干预结果。对于结构化的认知干预,如eiIBM,内容传递的保真度和用户体验的质量是比感官丰富性更重要的有效性决定因素。
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引用次数: 0
Non-technical determinants of information security policy compliance: An integrated PMT-TPB model with psychological ownership, trust, and social influence 信息安全政策遵从性的非技术决定因素:具有心理所有权、信任和社会影响的集成PMT-TPB模型
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-29 DOI: 10.1016/j.chbr.2026.100947
Mohammad Mulayh Alshammari, Yaser Hasan Al-Mamary
Many assume personal attitudes are the main driver of information security policy (ISP) compliance, but this also rests on stewardship and norms inside organizations. With a focus on Saudi Arabia, a high power-distance, collectivist context, we integrate Protection Motivation Theory and the Theory of Planned Behavior with psychological ownership, trust in management, and social influence, we test a direct path from response efficacy to behavior. We surveyed 628 employees across Saudi organizations and analyzed the data with PLS-SEM (SmartPLS 4). Results show that intention is the strongest predictor of compliance behavior. Trust, psychological ownership, social influence, security awareness, and self-efficacy raise intention. Response efficacy, security awareness, and more weakly, perceived severity, shape attitude; perceived vulnerability does not. Response efficacy also increases compliance directly. Mediation tests indicate that intention carries most effects from stewardship, efficacy, awareness, and norms to behavior. These results fit a context where norms and stewardship weigh more than personal attitudes in forming intentions. The study offers theoretical and practical implications: build ownership and trust, leverage peer norms, as well as strengthen awareness and efficacy to raise compliance.
许多人认为个人态度是信息安全策略(ISP)遵从性的主要驱动因素,但这也取决于组织内部的管理和规范。我们以沙特阿拉伯为研究对象,将保护动机理论和计划行为理论与心理所有权、对管理的信任和社会影响相结合,验证了反应效能到行为的直接路径。我们调查了沙特组织的628名员工,并使用PLS-SEM (SmartPLS 4)分析了数据。结果表明,意向是依从性行为的最强预测因子。信任、心理所有权、社会影响、安全意识和自我效能感会提高意向。反应效能、安全意识较弱,感知严重程度、塑造态度;感知到的脆弱则不然。疗效也直接增加依从性。中介测试表明,意向从管理、效能、意识和行为规范等方面对行为的影响最大。这些结果符合这样一个背景,即规范和管理在形成意图方面比个人态度更重要。本研究提供了理论和实践启示:建立所有权和信任,利用同伴规范,以及加强意识和效能,以提高合规性。
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引用次数: 0
User experience (UX) meets bureaucracy: Lessons from a government intranet prototype 用户体验(UX)遇到官僚主义:来自政府内部网原型的教训
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-25 DOI: 10.1016/j.chbr.2026.100946
Scott Pelham, Jo Jung, Christopher Kueh
Implementing user experience (UX) methodologies within government settings is both possible and powerful – but fraught with systemic and cultural complexities. This report presents insights from the redesign of a government intranet for a prominent Australian emergency services organisation, using a human-centred design approach grounded in the Double Diamond framework. The research reveals a series of challenges: bureaucracy, opinion bias, overwhelming content volume with minimal organisational value, a governance paradox where design rules are desired but selectively applied, a disconnect in engagement from key stakeholders, and the impact of a design by committee approach. While these challenges were significant, they did not hinder progress; rather, they paved the way for valuable opportunities for UX practitioners. The study demonstrated UX methods can be used to enhance organisational self-awareness, governance can be restructured to support – not hinder – usability, and sustained stakeholder engagement can be achievable with the right methods and framing. The findings also highlight a broader lesson: although government environments often present greater resistance to change, user experience practices can serve as powerful catalysts when thoughtfully aligned with institutional constraints.
在政府环境中实施用户体验(UX)方法既是可能的,也是强大的,但却充满了系统和文化的复杂性。本报告介绍了澳大利亚一个著名的紧急服务组织的政府内部网的重新设计的见解,使用基于双钻石框架的以人为本的设计方法。该研究揭示了一系列挑战:官僚主义、意见偏见、组织价值最小的压倒性内容量、设计规则被期望但有选择地应用的治理悖论、关键利益相关者的参与脱节,以及委员会方法的设计影响。虽然这些挑战是重大的,但它们并没有阻碍进展;相反,它们为用户体验从业者提供了宝贵的机会。该研究表明,用户体验方法可以用来增强组织的自我意识,治理可以重构以支持(而不是阻碍)可用性,并且通过正确的方法和框架可以实现持续的利益相关者参与。研究结果还强调了一个更广泛的教训:尽管政府环境往往对变革存在更大的阻力,但如果用户体验实践与制度约束相结合,就可以成为强大的催化剂。
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引用次数: 0
Walking experience in real and virtual environments: A comparative study 真实与虚拟环境下的行走体验比较研究
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-23 DOI: 10.1016/j.chbr.2026.100950
Marzieh Ghanbari , Martin Dijst , Reza Aghanejad , Sébastien Claramunt , Camille Perchoux
Virtual reality (VR) offers new opportunities to promote active behaviors by enhancing engagement and allowing controlled modifications of urban environments. This study investigates whether virtual environments (VEs) can evoke affective responses comparable with real environments (REs), both psychologically and physiologically, by using an immersive VE combined with a walking simulator that replicates walking motion. Forty-nine healthy adults, Luxembourg residents or cross-border commuters, aged 18–65, including students, university staff, and the general public, walked two contrasting street segments, walking-friendly and car-friendly, in both RE and VE in a crossover design. Affective responses were assessed through questions on aesthetics, safety, enjoyment, comfort, relaxation, momentary stress, and real-time physiological data collected using E4 wristband.
Significant differences emerged between the RE and VE across all affective measurements, except for nonspecific skin conductance responses, with the RE consistently eliciting more positive affective responses. Nevertheless, similar affective trends were observed in both the RE and VE across the two segments. Moreover, environmental characteristics significantly influenced affective responses in both the RE and VE, with the walking-friendly segment yielding more positive affective ratings than the car-friendly one. The interactions between environment type (RE vs. VE) and segment type (car-friendly vs. walking-friendly) were not significant for most measurements, indicating that the effect of environment type on affective responses remained consistent across segments. These findings emphasize that VEs can mimic the overall patterns of affective responses observed in REs. This research highlights VR's potential in planning healthier cities, offering insights into its benefits and limitations for future research.
虚拟现实(VR)通过增强参与度和允许对城市环境进行可控修改,为促进积极行为提供了新的机会。本研究通过使用身临其境的虚拟环境与复制步行运动的步行模拟器相结合,研究虚拟环境(VEs)是否能在心理和生理上唤起与真实环境(REs)相当的情感反应。49名健康成年人,卢森堡居民或跨境通勤者,年龄在18-65岁之间,包括学生、大学工作人员和一般公众,在交叉设计中行走在两个不同的街道上,步行友好和汽车友好,在RE和VE。通过美观、安全、享受、舒适、放松、瞬间压力和使用E4腕带收集的实时生理数据等问题来评估情感反应。除了非特异性皮肤电导反应外,RE和VE在所有情感测量中都存在显著差异,RE始终引起更积极的情感反应。然而,在两个部分中,在RE和VE中观察到类似的情感趋势。此外,环境特征显著影响了RE和VE的情感反应,步行友好的情感反应比汽车友好的情感反应产生更积极的情感评价。环境类型(RE vs. VE)和区段类型(car-friendly vs. walking-friendly)之间的交互作用在大多数测量中不显著,表明环境类型对情感反应的影响在区段之间保持一致。这些发现强调,虚拟现实可以模拟在res中观察到的情感反应的整体模式。这项研究强调了虚拟现实在规划更健康城市方面的潜力,为未来的研究提供了对其优点和局限性的见解。
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引用次数: 0
Spot the difference: Investigating the effects of ageing on change blindness in QR codes with eye tracking 发现差异:用眼动追踪研究年龄对QR码变化盲目性的影响
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-22 DOI: 10.1016/j.chbr.2026.100939
Elena Ball, Lara Warmelink, Sophie Nightingale, Trevor Crawford
Humans struggle to notice changes in visual scenes, a limitation called change blindness. Older adults show heightened susceptibility to change blindness, which can affect both decision making and safety. Despite increasing reliance on technology in our environments, change blindness in human-computer interactions is poorly understood. Here we used two experiments to explore change blindness in quick response (QR) codes. Experiment 1 recruited 40 participants who completed a one-shot change detection task incorporating modifications to QR code images. Overall, 65.1% of modifications were identified, and detection performance improved with larger changes (95.9%) compared to smaller changes (34.4%). Experiment 2 recruited 60 younger and 60 older adults to complete the same task, while their eye movements were tracked to measure visual scanning behaviour. We examined whether modifications to QR codes could be detected, and whether detection performance was influenced by age, age-related cognitive factors such as visual working memory, visual scanning behaviour and prior QR-code experience. In total, 64.8% of modified QR codes were identified, with greater detection for larger changes (92.6%) than smaller changes (37.0%). Overall, QR-code experience, visual scanning behaviour, and age significantly predicted detection performance, as older adults (61.5%) detected fewer modified QR codes than younger adults (67.9%). Although larger visual working-memory capacity was a significant predictor of better detection performance when considered in isolation, its effect was no longer significant once QR-code experience, visual scanning, and age were added to the model. This implies change-detection performance is shaped directly by QR-code experience, age, and visual scanning.
人类很难注意到视觉场景的变化,这种限制被称为变化盲视。老年人对变化盲目性的敏感性更高,这可能会影响决策和安全。尽管在我们的环境中越来越依赖技术,但人们对人机交互中的变化盲目性知之甚少。本文采用两个实验来探讨QR码的变化盲视性。实验1招募了40名参与者,他们完成了一项包含修改二维码图像的一次性变化检测任务。总体而言,65.1%的修改被识别出来,与较小的变化(34.4%)相比,较大的变化(95.9%)提高了检测性能。实验二招募了60名年轻人和60名老年人来完成同样的任务,同时跟踪他们的眼球运动来测量视觉扫描行为。我们研究了二维码的修改是否可以被检测到,以及检测性能是否受到年龄、与年龄相关的认知因素(如视觉工作记忆、视觉扫描行为和先前的二维码经验)的影响。总共有64.8%的修改QR码被识别出来,较大的变化(92.6%)比较小的变化(37.0%)更容易被发现。总体而言,QR码经验、视觉扫描行为和年龄显著地预测了检测性能,因为老年人(61.5%)检测到的修改QR码比年轻人(67.9%)少。虽然在单独考虑时,较大的视觉工作记忆容量是更好的检测性能的重要预测因素,但一旦将qr码经验、视觉扫描和年龄添加到模型中,其影响就不再显著了。这意味着变更检测性能直接由qr码经验、年龄和视觉扫描决定。
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引用次数: 0
Examining sensory interference and adaptive feedback in VR-based learning for cognitive load management 基于vr的认知负荷管理学习中感官干扰和自适应反馈的研究
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-22 DOI: 10.1016/j.chbr.2026.100945
Jiacheng Sun, Katherine Shagalov, Ting Liao
Managing cognitive load is a critical challenge in immersive learning environments, where sensory interference could disrupt attention and information processing. This study developed and evaluated a VR-based adaptive learning system that incorporates real-time physiological monitoring to support cognitive regulation under auditory and visual interference. Cognitive load was assessed using the Cumulative Skin Conductance Response (CSCR), a continuous measure of sustained sympathetic activation, and learning outcomes were evaluated with a post-study quiz. Results showed that auditory interference elicited significantly higher CSCR than visual interference, indicating greater task-evoked cognitive load, although this difference did not directly translate into lower quiz performance. Participants who received real-time feedback exhibited reduced CSCR levels and slightly improved quiz scores, suggesting that feedback helped stabilize cognitive load during the learning task. A significant negative correlation between CSCR and quiz performance further indicated that higher sustained cognitive load was associated with poorer learning efficiency. These findings demonstrate the potential of integrating physiological monitoring into adaptive VR learning systems and motivate future work on multimodal sensing and more individualized feedback strategies. Future research could focus on personalizing feedback mechanisms and integrating multimodal biosignals to further refine these interventions.
在沉浸式学习环境中,管理认知负荷是一个关键的挑战,在沉浸式学习环境中,感官干扰可能会破坏注意力和信息处理。本研究开发并评估了一种基于vr的自适应学习系统,该系统结合了实时生理监测,以支持听觉和视觉干扰下的认知调节。认知负荷通过累积皮肤电导反应(CSCR)来评估,这是一种持续测量持续交感神经激活的方法,学习结果通过学习后测验来评估。结果显示,听觉干扰诱发的CSCR显著高于视觉干扰,表明任务诱发的认知负荷更大,尽管这种差异并不直接转化为较低的测验成绩。接受实时反馈的参与者表现出CSCR水平降低,测验成绩略有提高,这表明反馈有助于稳定学习任务中的认知负荷。CSCR与测验成绩显著负相关进一步表明,持续认知负荷越高,学习效率越低。这些发现证明了将生理监测整合到自适应VR学习系统中的潜力,并激励了未来在多模态传感和更个性化的反馈策略方面的工作。未来的研究可以集中在个性化反馈机制和整合多模态生物信号上,以进一步完善这些干预措施。
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引用次数: 0
Airport self-service technologies: Are we fully engaged? A hybrid SEM-machine learning approach 机场自助服务技术:我们是否充分参与?一种混合sem -机器学习方法
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-22 DOI: 10.1016/j.chbr.2026.100931
Mehdi A. Kamran , Fatma Al Yaarubi , Nooshin Atashfeshan , Reza Babazadeh
Ensuring the sustained use of self-service technologies (SSTs) is essential for companies investing in these innovations. This study investigates key factors shaping human attitudes toward SST adoption in airports by developing a conceptual model that examines the effects of perceived usefulness (PU), perceived ease of use (PEOU), and the need for human interaction (NHI) on utilitarian and hedonic attitudes. Structural Equation Modelling (SEM) is used to test the model, with age and gender assessed as moderating variables. Data were collected from 214 passengers at Muscat International Airport and enriched with interview insights. The model explains 76.2 % of the variance in passengers’ intentions to use SSTs. PU and PEOU significantly influence both hedonic and utilitarian attitudes, while NHI shows no significant effect. Gender moderates the relationship between PU, PEOU, and utilitarian attitudes, while age moderates the link between hedonic attitudes and SST usage intention.
To complement the SEM analysis and address behavioral complexities, five machine learning (ML) models—Decision Tree, Random Forest, Support Vector Machine, Artificial Neural Network, and Extreme Gradient Boosting—are employed to predict SST adoption. These models achieve an average prediction accuracy of approximately 96 %. The integration of SEM and ML provides both explanatory depth and predictive strength, enhancing the understanding of behavioral drivers and supporting more informed SST implementation.
Overall, this research offers practical implications for airport authorities and technology developers, emphasizing the importance of designing SSTs that balance functional efficiency with user engagement, while also considering demographic differences in technology acceptance.
确保自助服务技术(SSTs)的持续使用对于投资这些创新的公司至关重要。本研究通过开发一个概念模型,考察感知有用性(PU)、感知易用性(PEOU)和人际互动需求(NHI)对功利主义和享乐主义态度的影响,探讨了影响人们对机场采用SST态度的关键因素。结构方程模型(SEM)被用来测试模型,年龄和性别被评估为调节变量。数据从马斯喀特国际机场的214名乘客中收集,并通过访谈见解进行丰富。该模型解释了76.2%的乘客使用SSTs意愿差异。PU和PEOU显著影响享乐主义和功利主义态度,而NHI没有显著影响。性别调节PU、PEOU和功利态度之间的关系,年龄调节享乐态度和SST使用意向之间的关系。为了补充SEM分析并解决行为复杂性,我们使用了五种机器学习(ML)模型——决策树、随机森林、支持向量机、人工神经网络和极端梯度提升——来预测海表温度的采用。这些模型的平均预测精度约为96%。SEM和ML的集成提供了解释深度和预测强度,增强了对行为驱动因素的理解,并支持更明智的SST实施。总的来说,这项研究为机场当局和技术开发人员提供了实际意义,强调了设计平衡功能效率和用户参与度的SSTs的重要性,同时也考虑了技术接受度的人口统计学差异。
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引用次数: 0
Technostress and employee well-being: A systematic review of empirical evidence 技术压力与员工幸福感:对经验证据的系统回顾
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-21 DOI: 10.1016/j.chbr.2026.100941
Ezgi Mansuroğlu, Andrew P. Smith
As technology continues to reshape industries, understanding the effects of technostress on employee well-being becomes imperative. While research on technostress has grown substantially in recent years, existing studies are often fragmented in scope and limited in cross-contextual depth. In this systematic review, we synthesized the findings of 201 (after the double screening) peer-reviewed empirical studies, primarily retrieved from the PubMed, Scopus, and Web of Science databases, to map technostress along the four analytical dimensions: its core components, its impact on well-being, key mediating and moderating variables, and contextual variations. Our findings demonstrated that the relationship between technostress and employee well-being has been most frequently studied in Germany, Italy, and India, with education and healthcare emerging as the most commonly examined sectors. Furthermore, techno-overload and techno-invasion were the most reported technostressors linked to adverse well-being indicators across the studies. Our analysis revealed an underrepresentation of cross-national and cross-cultural comparisons in the existing literature. Drawing on these insights, this review advances the literature by introducing the Demands-Resources-Individual Effects (DRIVE) model as a coherent integrative framework for studying technostress and well-being. The model provides a theoretically grounded explanation of how digital demands, personal resources, and individual differences interact to shape well-being outcomes. Combined with the Well-being Process Questionnaire (WPQ), it also offers a practical, validated approach for assessing these mechanisms in diverse organizational contexts.
随着技术不断重塑行业,了解技术压力对员工幸福感的影响变得势在必行。虽然近年来对技术压力的研究有了很大的发展,但现有的研究往往在范围上是碎片化的,在跨背景的深度上是有限的。在这篇系统综述中,我们综合了201篇(经过双重筛选)同行评议的实证研究的结果,这些研究主要来自PubMed、Scopus和Web of Science数据库,以绘制技术压力在四个分析维度上的图:技术压力的核心成分、对幸福感的影响、关键的中介和调节变量以及环境变化。我们的研究结果表明,技术压力与员工幸福感之间的关系在德国、意大利和印度得到了最频繁的研究,其中教育和医疗保健成为最常见的研究领域。此外,在所有研究中,技术超载和技术入侵是与不良健康指标相关的最常见的技术压力因素。我们的分析显示,在现有文献中,跨国和跨文化比较的代表性不足。基于这些见解,本综述通过引入需求-资源-个体效应(DRIVE)模型作为研究技术压力和幸福感的连贯综合框架来推进文献。该模型从理论上解释了数字需求、个人资源和个体差异如何相互作用,从而形成幸福结果。结合幸福感过程问卷(WPQ),它也提供了一个实用的,有效的方法来评估这些机制在不同的组织环境。
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引用次数: 0
From interaction to impact: Examining the role of chatbots in enhancing social sustainability using SEM-ANN approach 从互动到影响:使用SEM-ANN方法研究聊天机器人在增强社会可持续性方面的作用
IF 5.8 Q1 PSYCHOLOGY, EXPERIMENTAL Pub Date : 2026-01-21 DOI: 10.1016/j.chbr.2026.100942
Abdulla Alsharhan , Mostafa Al-Emran , Khaled Shaalan
Despite the growing integration of Artificial Intelligence (AI) in educational settings, there is a notable gap in the literature regarding the role of chatbots in promoting social sustainability in higher education. This study aims to fill this void by developing a model that combines constructs from Task-Technology Fit (TTF), Source Credibility Theory (SCT), Fogg's Model of Web Credibility, and Social Presence Theory (SPT). This research utilizes a hybrid approach of Structural Equation Modeling (SEM) and Artificial Neural Networks (ANN) to evaluate the proposed model based on data collected from 341 students. The results confirmed 13 out of 16 hypotheses, underscoring the pivotal roles of credibility, social presence, and TTF in enhancing chatbot utilization, which, in turn, supports social sustainability. The ANN findings showed that TTF is the most important factor influencing chatbot use, with a normalized importance of 99.1 %. The significance of this research lies in its potential to guide the development of chatbot applications that effectively support universities' educational and social objectives, making a vital contribution to the discourse on technology's role in sustainable educational practices.
尽管人工智能(AI)越来越多地融入教育环境,但关于聊天机器人在促进高等教育中社会可持续性方面的作用,文献中存在显著差距。本研究旨在通过开发一个模型来填补这一空白,该模型结合了任务-技术匹配(TTF)、来源可信度理论(SCT)、福格网络可信度模型和社会存在理论(SPT)的结构。本研究利用结构方程模型(SEM)和人工神经网络(ANN)的混合方法来评估基于341名学生收集的数据提出的模型。结果证实了16个假设中的13个,强调了可信度、社会存在和TTF在提高聊天机器人利用率方面的关键作用,而这反过来又支持了社会的可持续性。人工神经网络的研究结果表明,TTF是影响聊天机器人使用的最重要因素,标准化重要性为99.1%。这项研究的意义在于,它有可能指导聊天机器人应用的发展,有效地支持大学的教育和社会目标,为技术在可持续教育实践中的作用做出重要贡献。
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引用次数: 0
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Computers in human behavior reports
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