首页 > 最新文献

Journal of education and culture studies最新文献

英文 中文
On the Emotional Colors and Performance Techniques in Brahms' Interlude Op.118 No.2 论勃拉姆斯插曲作品118 2的情感色彩与表现手法
Pub Date : 2023-11-07 DOI: 10.22158/jecs.v7n4p65
Xiaoan Zeng, Junjin Lai
Johannes Brahms was the last German Austrian classical master of the romantic period. In this era of significant changes in music style, Brahms' early creative style still retained some traces of classical style. However, in his later years, he became more passionate about small genre lyrical works. I believe that these works must be the gentlest and most monologue works of Brahms' life. The interlude Op118 No.2, created in the late period of Brahms, possesses extremely clever creative techniques and extremely beautiful melodies, and is later known as the "Love Letter to Clara". The emotions and performance techniques involved are worth further exploration.
约翰内斯·勃拉姆斯是浪漫主义时期最后一位德国奥地利古典主义大师。在这个音乐风格发生重大变化的时代,勃拉姆斯早期的创作风格仍然保留着一些古典风格的痕迹。然而,在他的晚年,他更热衷于小流派的抒情作品。我相信这些作品一定是勃拉姆斯一生中最温柔、最独白的作品。创作于勃拉姆斯晚期的插曲Op118 No.2,创作手法极其巧妙,旋律极其优美,后来被称为“给克拉拉的情书”。其中所涉及的情感和表演技巧值得进一步探索。
{"title":"On the Emotional Colors and Performance Techniques in Brahms' Interlude Op.118 No.2","authors":"Xiaoan Zeng, Junjin Lai","doi":"10.22158/jecs.v7n4p65","DOIUrl":"https://doi.org/10.22158/jecs.v7n4p65","url":null,"abstract":"Johannes Brahms was the last German Austrian classical master of the romantic period. In this era of significant changes in music style, Brahms' early creative style still retained some traces of classical style. However, in his later years, he became more passionate about small genre lyrical works. I believe that these works must be the gentlest and most monologue works of Brahms' life. The interlude Op118 No.2, created in the late period of Brahms, possesses extremely clever creative techniques and extremely beautiful melodies, and is later known as the \"Love Letter to Clara\". The emotions and performance techniques involved are worth further exploration.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135432339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Integration Development Path of Red Culture and Chinese Excellent Traditional Culture in the New Era 探索新时期红色文化与中华优秀传统文化融合发展之路
Pub Date : 2023-11-07 DOI: 10.22158/jecs.v7n4p74
He Lingyan
This thesis discusses how to carry out the inheritance and integrated development of red culture and Chinese excellent traditional culture in the new era, and puts forward the corresponding path exploration. By defining and elaborating the concepts and connotations of red culture and Chinese excellent traditional culture, as well as analyzing their important value and significance in contemporary society, this thesis discusses in depth the combination of red culture and Chinese excellent traditional culture. In terms of the inheritance and development of red culture and Chinese excellent traditional culture, this dissertation discusses the inheritance methods, inheritance mechanisms as well as relevant policies and measures. In addition, this dissertation proposes specific paths and methods for the integration and development of red culture and Chinese excellent traditional culture, including the exploration and practice of cultural creative industry, education and training, and tourism culture. Through the exploration of inheritance and integrated development, red culture and Chinese excellent traditional culture can make up for and enhance each other, play their important roles in contemporary society, and make positive contributions to social progress and cultural prosperity. The innovation of this thesis is to deeply explore the combination of red culture and Chinese excellent traditional culture, and put forward specific inheritance and integration development paths, aiming to provide useful reference and inspiration for the cultural construction and development of contemporary society. Through the research and exploration of red culture and Chinese excellent traditional culture, this thesis comes to the conclusion that through inheritance and integration development, red culture and Chinese excellent traditional culture can make up for and enhance each other, play their important roles in contemporary society, and make positive contributions to social progress and cultural prosperity.
本文就如何在新时期进行红色文化与中华优秀传统文化的传承与融合发展进行了探讨,并提出了相应的路径探索。本文通过对红色文化与中国优秀传统文化的概念和内涵的界定和阐述,以及对其在当代社会的重要价值和意义的分析,对红色文化与中国优秀传统文化的结合进行了深入的探讨。本文从红色文化和中国优秀传统文化的传承与发展入手,探讨了红色文化的传承方式、传承机制以及相关的政策措施。此外,本文还提出了红色文化与中国优秀传统文化融合发展的具体路径和方法,包括文化创意产业、教育培训、旅游文化的探索与实践。通过传承与融合发展的探索,红色文化与中华优秀传统文化可以相互补充、相互促进,在当代社会发挥重要作用,为社会进步和文化繁荣作出积极贡献。本文的创新之处在于深入探索红色文化与中国优秀传统文化的结合,并提出具体的传承与融合发展路径,旨在为当代社会的文化建设与发展提供有益的借鉴与启示。本文通过对红色文化与中国优秀传统文化的研究与探索,认为通过传承与融合发展,红色文化与中国优秀传统文化可以相互弥补、相互促进,在当代社会中发挥重要作用,为社会进步和文化繁荣做出积极贡献。
{"title":"Exploring the Integration Development Path of Red Culture and Chinese Excellent Traditional Culture in the New Era","authors":"He Lingyan","doi":"10.22158/jecs.v7n4p74","DOIUrl":"https://doi.org/10.22158/jecs.v7n4p74","url":null,"abstract":"This thesis discusses how to carry out the inheritance and integrated development of red culture and Chinese excellent traditional culture in the new era, and puts forward the corresponding path exploration. By defining and elaborating the concepts and connotations of red culture and Chinese excellent traditional culture, as well as analyzing their important value and significance in contemporary society, this thesis discusses in depth the combination of red culture and Chinese excellent traditional culture. In terms of the inheritance and development of red culture and Chinese excellent traditional culture, this dissertation discusses the inheritance methods, inheritance mechanisms as well as relevant policies and measures. In addition, this dissertation proposes specific paths and methods for the integration and development of red culture and Chinese excellent traditional culture, including the exploration and practice of cultural creative industry, education and training, and tourism culture. Through the exploration of inheritance and integrated development, red culture and Chinese excellent traditional culture can make up for and enhance each other, play their important roles in contemporary society, and make positive contributions to social progress and cultural prosperity. The innovation of this thesis is to deeply explore the combination of red culture and Chinese excellent traditional culture, and put forward specific inheritance and integration development paths, aiming to provide useful reference and inspiration for the cultural construction and development of contemporary society. Through the research and exploration of red culture and Chinese excellent traditional culture, this thesis comes to the conclusion that through inheritance and integration development, red culture and Chinese excellent traditional culture can make up for and enhance each other, play their important roles in contemporary society, and make positive contributions to social progress and cultural prosperity.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135476672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On the Path of Curriculum Ideological and Political Reform in College Chinese 论大学语文思想政治课程改革的路径
Pub Date : 2023-11-02 DOI: 10.22158/jecs.v7n4p53
Feifan Hu
As a new educational concept, "curriculum ideology and politics" has been widely concerned by the academic circle, showing a rapid popularity in colleges and universities. At the same time, under the high attention and continuous promotion of the state, colleges and universities across the country continue to accelerate the construction and development of curriculum ideology and politics. College Chinese course, as a public basic course set by colleges for non-Chinese language and literature majors, has the characteristics of ideology, tool and humanity, has the unique advantages of combining with curriculum ideological and political construction, and is an important position and advantageous platform to promote the construction of college curriculum ideological and political construction. Therefore, we should give full play to its important value and role in cultural identity, ideological identity and value identity, give full play to the leading in curriculum ideological and political reform, strengthen teachers' awareness of carrying out curriculum ideological and political education, optimize teaching content, dig deep into the ideological and political elements in college Chinese curriculum, pay attention to the combination of theory and practice, Adhere to the unity of explicit education and implicit education, and constantly improve the quality of college personnel training.
“课程思想政治”作为一种新的教育理念,受到了学术界的广泛关注,在高校中呈现出迅速普及的趋势。同时,在国家的高度重视和不断推动下,全国高校不断加快课程思想政治建设与发展。大学语文课程作为高校为非汉语言文学专业开设的公共性基础课程,具有思想性、工具性和人性的特点,具有与课程思想政治建设相结合的独特优势,是推进高校课程思想政治建设的重要阵地和有利平台。因此,应充分发挥其在文化认同、思想认同、价值认同等方面的重要价值和作用,充分发挥在课程思想政治改革中的引领作用,增强教师开展课程思想政治教育的意识,优化教学内容,深入挖掘大学语文课程中的思想政治要素,注重理论与实践相结合,坚持显性教育与隐性教育相统一,不断提高高校人才培养质量。
{"title":"On the Path of Curriculum Ideological and Political Reform in College Chinese","authors":"Feifan Hu","doi":"10.22158/jecs.v7n4p53","DOIUrl":"https://doi.org/10.22158/jecs.v7n4p53","url":null,"abstract":"As a new educational concept, \"curriculum ideology and politics\" has been widely concerned by the academic circle, showing a rapid popularity in colleges and universities. At the same time, under the high attention and continuous promotion of the state, colleges and universities across the country continue to accelerate the construction and development of curriculum ideology and politics. College Chinese course, as a public basic course set by colleges for non-Chinese language and literature majors, has the characteristics of ideology, tool and humanity, has the unique advantages of combining with curriculum ideological and political construction, and is an important position and advantageous platform to promote the construction of college curriculum ideological and political construction. Therefore, we should give full play to its important value and role in cultural identity, ideological identity and value identity, give full play to the leading in curriculum ideological and political reform, strengthen teachers' awareness of carrying out curriculum ideological and political education, optimize teaching content, dig deep into the ideological and political elements in college Chinese curriculum, pay attention to the combination of theory and practice, Adhere to the unity of explicit education and implicit education, and constantly improve the quality of college personnel training.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135876287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Empirical Research on the Reasonable Limits of Teacher Discipline in Primary and Secondary School in China - Focusing on Corporal Punishment 中国中小学教师纪律合理限度的实证研究——以体罚为例
Pub Date : 2023-10-27 DOI: 10.22158/jecs.v7n4p35
Xinyi Zhang
With the promulgation of the Rules on Educational Discipline for Primary and Secondary School Teachers (for Trial Implementation), China has initially established a four-tier educational disciplinary system. The disciplinary power is a natural and legitimate power of teachers, and discipline is a necessary means and statutory function for teachers to carry out their educational management duties, while the current operation of the disciplinary power in China shows a trend of polarisation. Corporal punishment, an important part of Chinese traditional education system, is still used by teachers today, but there is a lack of written regulations to define its form and judge its reasonableness. In order to achieve a rational return to corporal punishment and discipline, it is necessary to further refine the relevant legal policies and build a better educational disciplinary system, as well as to strengthen the guidance of ideas and public opinion, so as to build a favourable social environment for teachers to implement corporal punishment and discipline within reasonable limits.
随着《中小学教师教育纪律规则(试行)》的颁布,中国初步建立了四级教育纪律体系。惩戒权是教师的一种自然的、合法的权力,惩戒是教师履行其教育管理职责的必要手段和法定功能,而目前中国惩戒权的运行呈现出两极化的趋势。体罚是中国传统教育制度的重要组成部分,至今仍为教师所使用,但缺乏书面规定来界定体罚的形式和判断其合理性。要实现体罚纪律的合理回归,需要进一步完善相关法律政策,构建更好的教育纪律制度,加强思想舆论引导,为教师在合理范围内实施体罚纪律营造良好的社会环境。
{"title":"An Empirical Research on the Reasonable Limits of Teacher Discipline in Primary and Secondary School in China - Focusing on Corporal Punishment","authors":"Xinyi Zhang","doi":"10.22158/jecs.v7n4p35","DOIUrl":"https://doi.org/10.22158/jecs.v7n4p35","url":null,"abstract":"With the promulgation of the Rules on Educational Discipline for Primary and Secondary School Teachers (for Trial Implementation), China has initially established a four-tier educational disciplinary system. The disciplinary power is a natural and legitimate power of teachers, and discipline is a necessary means and statutory function for teachers to carry out their educational management duties, while the current operation of the disciplinary power in China shows a trend of polarisation. Corporal punishment, an important part of Chinese traditional education system, is still used by teachers today, but there is a lack of written regulations to define its form and judge its reasonableness. In order to achieve a rational return to corporal punishment and discipline, it is necessary to further refine the relevant legal policies and build a better educational disciplinary system, as well as to strengthen the guidance of ideas and public opinion, so as to build a favourable social environment for teachers to implement corporal punishment and discipline within reasonable limits.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cross-cultural Communication of Traditional Chinese Medicine under the Background of the Belt and Road Initiative —A Case Study of Central and Eastern European countries “一带一路”背景下中医的跨文化传播——以中东欧国家为例
Pub Date : 2023-10-22 DOI: 10.22158/jecs.v7n4p25
Hui Pan
With the effective implementation of the Belt and Road Initiative, Chinese culture has been accepted by more and more Central and Eastern European countries, and has further promoted political, economic and cultural exchanges and cooperation among these countries. As an important part of Chinese culture, traditional Chinese medicine (TCM) has become a channel of cultural exchange, and has been paid more and more attention. However, in general, the development and scale of traditional Chinese medicine in central and Eastern Europe are far smaller than that of the United States, Canada and Japan, and Australia as well as Western European countries, such as the United Kingdom, France and the Netherlands. Therefore, it is necessary to promote traditional Chinese medicine to CEE in order to further spread traditional Chinese medicine culture and open up more opportunities for cooperation.
随着“一带一路”倡议的有效实施,中国文化被越来越多的中东欧国家所接受,进一步促进了中东欧国家之间的政治、经济、文化交流与合作。中医药作为中国文化的重要组成部分,已成为文化交流的渠道,越来越受到人们的重视。但总体而言,中东欧中医药的发展和规模远小于美国、加拿大和日本,也远小于澳大利亚和英国、法国、荷兰等西欧国家。因此,有必要将中医药推广到中东欧地区,进一步传播中医药文化,开辟更多的合作机会。
{"title":"Cross-cultural Communication of Traditional Chinese Medicine under the Background of the Belt and Road Initiative —A Case Study of Central and Eastern European countries","authors":"Hui Pan","doi":"10.22158/jecs.v7n4p25","DOIUrl":"https://doi.org/10.22158/jecs.v7n4p25","url":null,"abstract":"With the effective implementation of the Belt and Road Initiative, Chinese culture has been accepted by more and more Central and Eastern European countries, and has further promoted political, economic and cultural exchanges and cooperation among these countries. As an important part of Chinese culture, traditional Chinese medicine (TCM) has become a channel of cultural exchange, and has been paid more and more attention. However, in general, the development and scale of traditional Chinese medicine in central and Eastern Europe are far smaller than that of the United States, Canada and Japan, and Australia as well as Western European countries, such as the United Kingdom, France and the Netherlands. Therefore, it is necessary to promote traditional Chinese medicine to CEE in order to further spread traditional Chinese medicine culture and open up more opportunities for cooperation.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135461500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Vandermonde Determinant and Its Applications Vandermonde行列式及其应用
Pub Date : 2023-10-03 DOI: 10.22158/jecs.v7n4p16
Yanjun Li, Xiaoye Ding
Vandermonde determinant is an important object in linear algebra, which has special and elegant structure, and admits the significant applications in many different areas. In this paper, we summarize two typical proofs and present many applications of Vandermonde determinant.
范德蒙行列式是线性代数中的一个重要对象,它具有独特而优雅的结构,在许多不同的领域都有重要的应用。本文总结了范德蒙行列式的两个典型证明,并给出了范德蒙行列式的许多应用。
{"title":"Vandermonde Determinant and Its Applications","authors":"Yanjun Li, Xiaoye Ding","doi":"10.22158/jecs.v7n4p16","DOIUrl":"https://doi.org/10.22158/jecs.v7n4p16","url":null,"abstract":"Vandermonde determinant is an important object in linear algebra, which has special and elegant structure, and admits the significant applications in many different areas. In this paper, we summarize two typical proofs and present many applications of Vandermonde determinant.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135696311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Practice and Thinking: How to Enhance the Sense of Gain of College Students’ Ideological and Political Theory Courses 实践与思考:如何增强大学生思想政治理论课的获得感
Pub Date : 2023-09-19 DOI: 10.22158/jecs.v7n4p1
Yi Song, Yan Wang
As a new and young member for national development, college students require high ideological consciousness, firm political position and profound theoretical understanding. To enhance the sense of gain from college students’ ideological and political theory courses is a hot topic of concern for Chinese ideological and political scholars in recent years, and it is also an important teaching goal for ideological and political teachers in colleges. On the basis of analyzing the connotation and influencing factors of college students’ sense of gain in ideological and political theory courses, and in grasping the combination of domestic peer research experience and actual teaching situation, we will continue to explore teaching designs and strategies to enhance the sense of gain by understanding students’ previous learning experience and development needs, adjusting the teaching strategy according to students’ listening situation, introducing visualization technology, and incorporating blended teaching practice.
大学生作为国家发展的年轻新成员,要求有高度的思想觉悟、坚定的政治立场和深刻的理论认识。提高大学生思想政治理论课的获得感是近年来我国思想政治学者关注的热点问题,也是高校思想政治教师的重要教学目标。在分析大学生思想政治理论课获得感内涵及影响因素的基础上,结合国内同行研究经验和实际教学情况,通过了解学生以往的学习经验和发展需要,根据学生的听力情况调整教学策略,不断探索提高大学生思想政治理论课获得感的教学设计和策略。引入可视化技术,结合混合式教学实践。
{"title":"Practice and Thinking: How to Enhance the Sense of Gain of College Students’ Ideological and Political Theory Courses","authors":"Yi Song, Yan Wang","doi":"10.22158/jecs.v7n4p1","DOIUrl":"https://doi.org/10.22158/jecs.v7n4p1","url":null,"abstract":"As a new and young member for national development, college students require high ideological consciousness, firm political position and profound theoretical understanding. To enhance the sense of gain from college students’ ideological and political theory courses is a hot topic of concern for Chinese ideological and political scholars in recent years, and it is also an important teaching goal for ideological and political teachers in colleges. On the basis of analyzing the connotation and influencing factors of college students’ sense of gain in ideological and political theory courses, and in grasping the combination of domestic peer research experience and actual teaching situation, we will continue to explore teaching designs and strategies to enhance the sense of gain by understanding students’ previous learning experience and development needs, adjusting the teaching strategy according to students’ listening situation, introducing visualization technology, and incorporating blended teaching practice.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135011387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Application of Enterprise Brand Advertising Localization in All-media Era 全媒体时代企业品牌广告定位应用研究
Pub Date : 2023-09-19 DOI: 10.22158/jecs.v7n4p9
Dongsheng Zhou
This paper discusses the strategy of enterprise brand to realize advertising localization in the era of all media. Advertising localization means that enterprises customize advertising content in different geographical and cultural backgrounds to better attract and influence local consumers. Specific measures are proposed to address this challenge, including language and cultural adaptation, the use of symbols and images, and the cooperation of local partners and opinion leaders. In addition, through data analysis and adjustment, enterprises can evaluate the effectiveness of advertising in real time and adjust their strategies in time. Through the combined application of these strategies, companies are able to localize their advertising in the all-media era and build stronger connections with local consumers.
本文探讨了全媒体时代下企业品牌实现广告本土化的策略。广告本土化是指企业在不同的地域和文化背景下定制广告内容,以更好地吸引和影响当地消费者。提出了应对这一挑战的具体措施,包括语言和文化适应,符号和图像的使用,以及当地合作伙伴和意见领袖的合作。此外,通过数据分析和调整,企业可以实时评估广告效果,及时调整策略。通过这些策略的综合应用,公司能够在全媒体时代将广告本地化,并与当地消费者建立更牢固的联系。
{"title":"Research on the Application of Enterprise Brand Advertising Localization in All-media Era","authors":"Dongsheng Zhou","doi":"10.22158/jecs.v7n4p9","DOIUrl":"https://doi.org/10.22158/jecs.v7n4p9","url":null,"abstract":"This paper discusses the strategy of enterprise brand to realize advertising localization in the era of all media. Advertising localization means that enterprises customize advertising content in different geographical and cultural backgrounds to better attract and influence local consumers. Specific measures are proposed to address this challenge, including language and cultural adaptation, the use of symbols and images, and the cooperation of local partners and opinion leaders. In addition, through data analysis and adjustment, enterprises can evaluate the effectiveness of advertising in real time and adjust their strategies in time. Through the combined application of these strategies, companies are able to localize their advertising in the all-media era and build stronger connections with local consumers.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135011149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Legal Problems of Official Marks of Proof Attributes in China 中国公职标志证明属性法律问题研究
Pub Date : 2023-08-28 DOI: 10.22158/jecs.v7n3p114
Xiaotong Huang
Since the introduction of Measures for the Protection of Official Marks (Draft for Opinion), the attention to official marks has increased in China, but the concept, nature, classification and relationship between official marks and trademarks have not been sorted out clearly. This paper starts from the classification of official signs, selects the official signs with certification attributes as the main research object, clarifies the relationship between such official marks and other related signs, analyses the current situation of their use and management, and puts forward suggestions to improve the laws and regulations on official marks.
自《官方标志保护办法(征求意见稿)》出台以来,中国对官方标志的关注有所增加,但官方标志与商标的概念、性质、分类、关系等并未得到明确梳理。本文从官方标志的分类入手,选取具有认证属性的官方标志作为主要研究对象,厘清此类官方标志与其他相关标志的关系,分析其使用和管理的现状,并提出完善官方标志法律法规的建议。
{"title":"Research on the Legal Problems of Official Marks of Proof Attributes in China","authors":"Xiaotong Huang","doi":"10.22158/jecs.v7n3p114","DOIUrl":"https://doi.org/10.22158/jecs.v7n3p114","url":null,"abstract":"Since the introduction of Measures for the Protection of Official Marks (Draft for Opinion), the attention to official marks has increased in China, but the concept, nature, classification and relationship between official marks and trademarks have not been sorted out clearly. This paper starts from the classification of official signs, selects the official signs with certification attributes as the main research object, clarifies the relationship between such official marks and other related signs, analyses the current situation of their use and management, and puts forward suggestions to improve the laws and regulations on official marks.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87721195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Explore Ways to Promote the Popularization of Rural Culture Revitalization 探索推进乡村文化振兴大众化的途径
Pub Date : 2023-08-25 DOI: 10.22158/jecs.v7n3p107
Yikun Zhang
The history of language and the history of culture complement each other. They can help and inspire each other. Language and culture are closely related. As a part of culture, language is not only a cultural phenomenon, but also a carrier of culture. Language and cultural resources are not only the elements of building a harmonious ecology of language, but also the path and entry point for language to help rural revitalization in ethnic minority areas. Rural revitalization cannot be achieved without cultural revitalization, and cultural revitalization cannot be achieved without language. Popularizing work has played a very important role in promoting rural revitalization.
语言的历史和文化的历史是相辅相成的。他们可以互相帮助,互相激励。语言和文化是密切相关的。语言作为文化的一部分,既是一种文化现象,又是文化的载体。语言和文化资源既是构建和谐语言生态的要素,也是语言助力民族地区乡村振兴的路径和切入点。乡村振兴离不开文化振兴,文化振兴离不开语言。推广工作在乡村振兴中发挥了重要作用。
{"title":"Explore Ways to Promote the Popularization of Rural Culture Revitalization","authors":"Yikun Zhang","doi":"10.22158/jecs.v7n3p107","DOIUrl":"https://doi.org/10.22158/jecs.v7n3p107","url":null,"abstract":"The history of language and the history of culture complement each other. They can help and inspire each other. Language and culture are closely related. As a part of culture, language is not only a cultural phenomenon, but also a carrier of culture. Language and cultural resources are not only the elements of building a harmonious ecology of language, but also the path and entry point for language to help rural revitalization in ethnic minority areas. Rural revitalization cannot be achieved without cultural revitalization, and cultural revitalization cannot be achieved without language. Popularizing work has played a very important role in promoting rural revitalization.","PeriodicalId":73723,"journal":{"name":"Journal of education and culture studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79999200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Journal of education and culture studies
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1