Abstract The paper describes and analyzes the full presence of blue in the Old Testament – in Hebrew and translations. The interdisciplinary approach includes the treatment of color as a cultural unit according to of Eco’s idea, lexical and contextual semantics, distinguishing visual and verbal color languages. The interface between verbal and visual color language is the prototype. Prototypes are universal natural visual objects – sky, sea, fire, blood, the sun at noon, all plants, light, milk, snow, darkness, and coal and have evolved into cultural units (Eco 1996 [1985]) in all cultures and languages. Basic Color Terms (BCT – blue), Prototype Terms (PT – sky and sea), Rivals Terms of prototypes (RT – sapphire, blue skins), Terms for Basic Features of the Prototypes (TBFP – breadth, infinite, boundless) are examined. Translation is a criterion for semiotic value, cultural and linguistic context. Norm of Test of Free Word-Associations is a source of non-color (secondary) meanings of verbal colors. Test results allow us to flesh out the hidden links ‘prototype color─most typical feature of the prototype─secondary meanings of color’ in text and visual culture. The secondary cultural meanings of BCTs and RTs are specified in color compounds. The color blue tehèlet is used in most cases in synergy (not in opposition) with the other three colors in a tetrad: purple argamàn─scarlet tolàat shanì─linen shesh. Analysis on the synergic relations is performed. The same applies to duads blue-linen, blue-purple, blue skins-scarlet, blue skins-red skins. Color compounds are elements of the Priestly Code, therefore a hypothesis on compounds at semiotic axes is developed. The PT sky is involved in religious heritage. Themes as Hebrew substitute shamàim for the Tetragrammaton, the Hierarchy of heavens complete the areas of cultural unit blue in the Old Testament.
{"title":"Cultural unit blue in the Old Testament","authors":"Mony Almalech","doi":"10.1515/lass-2023-2001","DOIUrl":"https://doi.org/10.1515/lass-2023-2001","url":null,"abstract":"Abstract The paper describes and analyzes the full presence of blue in the Old Testament – in Hebrew and translations. The interdisciplinary approach includes the treatment of color as a cultural unit according to of Eco’s idea, lexical and contextual semantics, distinguishing visual and verbal color languages. The interface between verbal and visual color language is the prototype. Prototypes are universal natural visual objects – sky, sea, fire, blood, the sun at noon, all plants, light, milk, snow, darkness, and coal and have evolved into cultural units (Eco 1996 [1985]) in all cultures and languages. Basic Color Terms (BCT – blue), Prototype Terms (PT – sky and sea), Rivals Terms of prototypes (RT – sapphire, blue skins), Terms for Basic Features of the Prototypes (TBFP – breadth, infinite, boundless) are examined. Translation is a criterion for semiotic value, cultural and linguistic context. Norm of Test of Free Word-Associations is a source of non-color (secondary) meanings of verbal colors. Test results allow us to flesh out the hidden links ‘prototype color─most typical feature of the prototype─secondary meanings of color’ in text and visual culture. The secondary cultural meanings of BCTs and RTs are specified in color compounds. The color blue tehèlet is used in most cases in synergy (not in opposition) with the other three colors in a tetrad: purple argamàn─scarlet tolàat shanì─linen shesh. Analysis on the synergic relations is performed. The same applies to duads blue-linen, blue-purple, blue skins-scarlet, blue skins-red skins. Color compounds are elements of the Priestly Code, therefore a hypothesis on compounds at semiotic axes is developed. The PT sky is involved in religious heritage. Themes as Hebrew substitute shamàim for the Tetragrammaton, the Hierarchy of heavens complete the areas of cultural unit blue in the Old Testament.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74218717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Starting with a critique of so-called intercultural communication, the present paper contests and challenges the prevalent and dominant essentialist views of “culture”. It is exposed that these views have a detrimental underlying logic that is both destructive and self-destructive. Instead, the paper proposes a radically new idea of culture, a minimalist approach supported by insights gleaned from contemporary semiotic inquiry. In this approach, culture is defined as a biological instinct to acquire information through modeling, that is, learning by models. This instinct is at work, or is realized, in specific acts of such modeling, resulting in cultural practices and cultural artifacts. In the case of humanity, a cultural practice is anything a human does that can be modeled by another human and a cultural artifact is any object that humans make and can model. The paper argues it is imperative to keep in mind that when we deal with the “intercultural”, we are only dealing with concrete yet different cultural practices or cultural artifacts. This is an effective way to completely refute essentialism. In a sense, the paper is meant to be a wake-up call, instead of a fighting talk. Its main objective is not to negate or obliterate the field of “intercultural communication”, among others, but rather to save them from themselves—a true and worthy field of “intercultural communication” is a field against essentialism, instead of an accessory to essentialism, whether the commission is “before the fact” or “after the fact”.
{"title":"A skeptic’s guide to “intercultural communication”—debunking the “intercultural” and rethinking “culture”","authors":"Hongbing Yu","doi":"10.1515/lass-2023-0014","DOIUrl":"https://doi.org/10.1515/lass-2023-0014","url":null,"abstract":"Abstract Starting with a critique of so-called intercultural communication, the present paper contests and challenges the prevalent and dominant essentialist views of “culture”. It is exposed that these views have a detrimental underlying logic that is both destructive and self-destructive. Instead, the paper proposes a radically new idea of culture, a minimalist approach supported by insights gleaned from contemporary semiotic inquiry. In this approach, culture is defined as a biological instinct to acquire information through modeling, that is, learning by models. This instinct is at work, or is realized, in specific acts of such modeling, resulting in cultural practices and cultural artifacts. In the case of humanity, a cultural practice is anything a human does that can be modeled by another human and a cultural artifact is any object that humans make and can model. The paper argues it is imperative to keep in mind that when we deal with the “intercultural”, we are only dealing with concrete yet different cultural practices or cultural artifacts. This is an effective way to completely refute essentialism. In a sense, the paper is meant to be a wake-up call, instead of a fighting talk. Its main objective is not to negate or obliterate the field of “intercultural communication”, among others, but rather to save them from themselves—a true and worthy field of “intercultural communication” is a field against essentialism, instead of an accessory to essentialism, whether the commission is “before the fact” or “after the fact”.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83726314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Peirce’s final statements on the sign were consigned in various ways over a hundred years ago as a form of logic, a branch of the science of enquiry based upon observation. This means inevitably that some parts of the theory will have been contested or considered superseded by more recent pronouncements on cognitive activity in general, both within and without the field of semiotics. Two such areas that have been host to innovative developments concern central preoccupations of the entire Peircean edifice: the basic unit of semiotics and its function, and ways of looking. First, following Thomas Sebeok’s pioneering integration of semiotics and the biological theories of Jakob von Uexküll, biosemiotics, it is claimed, has espoused a Peircean approach to the definitions of sign and semiosis. Second, observation involves the relation between the observer and the object observed, and, as a theoretical consequence, the relation between an organism and its environment, von Uexküll’s Umwelt. In view of the importance accorded Peircean semiotic theory in this more recent science, the paper compares and contrasts aspects of the later theory with the earlier, and concludes that there are significant theoretical differences between the two conceptions of the sign and its theoretical implications.
一百多年前，皮尔斯关于符号的最后陈述以各种方式被视为逻辑的一种形式，是基于观察的探索科学的一个分支。这不可避免地意味着，该理论的某些部分将受到质疑，或者被符号学领域内外关于认知活动的最新声明所取代。两个这样的领域已经成为创新发展的主体，涉及整个佩尔海大厦的中心关注点:符号学的基本单位及其功能，以及观察的方式。首先，继Thomas Sebeok开创性地将符号学与Jakob von uexk的生物学理论整合之后，生物符号学被认为支持了一种对符号和符号学定义的peirean方法。其次，观察涉及到观察者和被观察对象之间的关系，作为一个理论结果，也涉及到有机体和它的环境之间的关系。鉴于佩尔琴符号学理论在这门较新的科学中的重要性，本文比较和对比了佩尔琴符号学理论与佩尔琴符号学理论的各个方面，并得出结论，佩尔琴符号学理论与佩尔琴符号学理论之间存在着显著的理论差异。
{"title":"Biosemiotics and Peirce","authors":"Tony Jappy","doi":"10.1515/lass-2023-0011","DOIUrl":"https://doi.org/10.1515/lass-2023-0011","url":null,"abstract":"Abstract Peirce’s final statements on the sign were consigned in various ways over a hundred years ago as a form of logic, a branch of the science of enquiry based upon observation. This means inevitably that some parts of the theory will have been contested or considered superseded by more recent pronouncements on cognitive activity in general, both within and without the field of semiotics. Two such areas that have been host to innovative developments concern central preoccupations of the entire Peircean edifice: the basic unit of semiotics and its function, and ways of looking. First, following Thomas Sebeok’s pioneering integration of semiotics and the biological theories of Jakob von Uexküll, biosemiotics, it is claimed, has espoused a Peircean approach to the definitions of sign and semiosis. Second, observation involves the relation between the observer and the object observed, and, as a theoretical consequence, the relation between an organism and its environment, von Uexküll’s Umwelt. In view of the importance accorded Peircean semiotic theory in this more recent science, the paper compares and contrasts aspects of the later theory with the earlier, and concludes that there are significant theoretical differences between the two conceptions of the sign and its theoretical implications.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73880083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This paper explores the deployment of multimodal elements as appraisal resources in #Endsars civil unrest-related memes in Nigerian social media space (WhatsApp and Twitter) to express affective meanings and intersubjective positioning. The study investigates how both verbal and non-verbal elements are deployed as appraisal resources to evaluate the trajectory of the protest. The data, which comprise thirty purposively selected Internet memes, collected between October and December, 2020, were analysed qualitatively. The study shows that the meme producers, through the use of multimodal concepts such as symbolic, analytical, action, reactional processes, offer and salience, among others, project various expressions of affect, judgement and appreciation of things to create important narratives in the memes. Thus, the verbal elements are graded/upscaled through the non-verbal elements in the memes to evoke specific reactions, positive/negative, which signal intersubjective positioning about the protest and relevant social actors. The study concludes that meme producers effectively utilize multimodal elements to interrogate various expressions of attitude and intersubjective opinions that Nigerians made about the protest and its management by the Nigerian government.
{"title":"“The soro-soke [speak up] generation”: multimodality and appraisal choices in selected #EndSars civil protest-related memes in Nigeria","authors":"S. O. Okesola, Oluwabunmi O. Oyebode","doi":"10.1515/lass-2022-0016","DOIUrl":"https://doi.org/10.1515/lass-2022-0016","url":null,"abstract":"Abstract This paper explores the deployment of multimodal elements as appraisal resources in #Endsars civil unrest-related memes in Nigerian social media space (WhatsApp and Twitter) to express affective meanings and intersubjective positioning. The study investigates how both verbal and non-verbal elements are deployed as appraisal resources to evaluate the trajectory of the protest. The data, which comprise thirty purposively selected Internet memes, collected between October and December, 2020, were analysed qualitatively. The study shows that the meme producers, through the use of multimodal concepts such as symbolic, analytical, action, reactional processes, offer and salience, among others, project various expressions of affect, judgement and appreciation of things to create important narratives in the memes. Thus, the verbal elements are graded/upscaled through the non-verbal elements in the memes to evoke specific reactions, positive/negative, which signal intersubjective positioning about the protest and relevant social actors. The study concludes that meme producers effectively utilize multimodal elements to interrogate various expressions of attitude and intersubjective opinions that Nigerians made about the protest and its management by the Nigerian government.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79046694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Until recently, the study of language and meaning of cartoons, the media discourses they generate, and their analysis as a creative means of exploring meaning-making processes as semiotic resources have not received much scholarly attention in Nigeria. Although cartoons that involve the use of satire and humour as visual representations of reality have gained prominence across many media platforms in Nigeria, only a few scholars have examined this from a social semiotics perspective. This has created a gap in the literature, thus creating room for a paradigm shift in the field of social semiotics. This study explores the semiotics of cartoons in selected Nigerian newspapers to examine the meaning-making resources employed in the visual representation of ASUU strikes in Nigeria. The study, therefore, examines how cartoonists manipulate symbols, signs, and other semiotic resources to convey specific meanings through visual and textual representations. The study adopts a qualitative research design; data comprising cartoons sourced from selected Vanguard Newspapers and websites are analyzed using Kress and Van Leeuwen’s visual semiotics and interpreted from the standpoints of Halliday’s Systematic Functional Linguistics (SFL) approach and O’Halloran’s position on metaphorical constructions of meaning. Here, metaphorical manipulation and representation of visual elements in the selected cartoons are interrogated. Findings from the study show the use of semiotic resources in the portrayer of reality in the context of the seemingly intractable ASUU strikes and their consequences on academic activities in Nigeria. This scholarly intervention deserves attention as it significantly contributes to the field of social semiotics through its visual representation in portraying challenges faced by the educational systems in Nigeria vis-à-vis poor government funding.
{"title":"Visual representation of ASUU strikes in Nigeria: a semiotic analysis of cartoons in selected Nigerian newspapers","authors":"Peter Oyewole Makinde","doi":"10.1515/lass-2023-0006","DOIUrl":"https://doi.org/10.1515/lass-2023-0006","url":null,"abstract":"Abstract Until recently, the study of language and meaning of cartoons, the media discourses they generate, and their analysis as a creative means of exploring meaning-making processes as semiotic resources have not received much scholarly attention in Nigeria. Although cartoons that involve the use of satire and humour as visual representations of reality have gained prominence across many media platforms in Nigeria, only a few scholars have examined this from a social semiotics perspective. This has created a gap in the literature, thus creating room for a paradigm shift in the field of social semiotics. This study explores the semiotics of cartoons in selected Nigerian newspapers to examine the meaning-making resources employed in the visual representation of ASUU strikes in Nigeria. The study, therefore, examines how cartoonists manipulate symbols, signs, and other semiotic resources to convey specific meanings through visual and textual representations. The study adopts a qualitative research design; data comprising cartoons sourced from selected Vanguard Newspapers and websites are analyzed using Kress and Van Leeuwen’s visual semiotics and interpreted from the standpoints of Halliday’s Systematic Functional Linguistics (SFL) approach and O’Halloran’s position on metaphorical constructions of meaning. Here, metaphorical manipulation and representation of visual elements in the selected cartoons are interrogated. Findings from the study show the use of semiotic resources in the portrayer of reality in the context of the seemingly intractable ASUU strikes and their consequences on academic activities in Nigeria. This scholarly intervention deserves attention as it significantly contributes to the field of social semiotics through its visual representation in portraying challenges faced by the educational systems in Nigeria vis-à-vis poor government funding.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79599575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article indicates the essential tasks of a semiotics of artificial intelligence: studying the way it simulates the expression of intelligence; the way it produces content that is creatively endowed; the ideological assumptions of artificial intelligence within the culture that produces it. Artificial intelligence is, from a semiotic point of view, the predominant technology of fakery in the current era. On the strength of its studies on the false, semiotics can therefore also be applied to the analysis of the fake that, in increasingly sophisticated forms, is produced through artificial intelligence and through the deep learning of neural networks. The article focuses on the adversarial ones, trying to highlight their ideological assumptions and cultural developments, which seem to indicate the entry of human societies and cultures into the 'realm of the absolute fake'.
{"title":"The main tasks of a semiotics of artificial intelligence.","authors":"Massimo Leone","doi":"10.1515/lass-2022-0006","DOIUrl":"https://doi.org/10.1515/lass-2022-0006","url":null,"abstract":"<p><p>The article indicates the essential tasks of a semiotics of artificial intelligence: studying the way it simulates the expression of intelligence; the way it produces content that is creatively endowed; the ideological assumptions of artificial intelligence within the culture that produces it. Artificial intelligence is, from a semiotic point of view, the predominant technology of fakery in the current era. On the strength of its studies on the false, semiotics can therefore also be applied to the analysis of the fake that, in increasingly sophisticated forms, is produced through artificial intelligence and through the deep learning of neural networks. The article focuses on the adversarial ones, trying to highlight their ideological assumptions and cultural developments, which seem to indicate the entry of human societies and cultures into the 'realm of the absolute fake'.</p>","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10214016/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9600084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The importance of argumentation in academic writing, while historically recognised, has arguably lost prominence alongside the rapid expansion of higher education since the early 1990s in the UK. This has been exacerbated by an increasingly prevalent technological intervention in teaching and learning processes. With this as a background, this article presents a semiotic analysis of student dissertation extracts to illustrate the role of intertextuality in governing interpretative, evaluative, and concluding propositions in argumentation. Each proposition is perceived as indexed to syntactical compositionality by which a previous proposition elicits a present one that awaits a future one, thus forming a line of argument. The analysis teases out what is at stake concerning the interdependence of signifying codes in textual relations and functions. This brings into view a network of sign actions that lends itself to instances of signification in mediating and coordinating propositions in argumentation. The article concludes with reflection on the medium of English as a lingua franca for studies in higher education, highlighting a semiotic understanding of the intertextuality of argumentation in academic writing.
{"title":"The intertextuality of argumentation: a semiotic approach to academic writing in higher education","authors":"James Ma","doi":"10.1515/lass-2022-0013","DOIUrl":"https://doi.org/10.1515/lass-2022-0013","url":null,"abstract":"Abstract The importance of argumentation in academic writing, while historically recognised, has arguably lost prominence alongside the rapid expansion of higher education since the early 1990s in the UK. This has been exacerbated by an increasingly prevalent technological intervention in teaching and learning processes. With this as a background, this article presents a semiotic analysis of student dissertation extracts to illustrate the role of intertextuality in governing interpretative, evaluative, and concluding propositions in argumentation. Each proposition is perceived as indexed to syntactical compositionality by which a previous proposition elicits a present one that awaits a future one, thus forming a line of argument. The analysis teases out what is at stake concerning the interdependence of signifying codes in textual relations and functions. This brings into view a network of sign actions that lends itself to instances of signification in mediating and coordinating propositions in argumentation. The article concludes with reflection on the medium of English as a lingua franca for studies in higher education, highlighting a semiotic understanding of the intertextuality of argumentation in academic writing.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84094063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-01DOI: 10.1515/lass-2023-frontmatter1
{"title":"Frontmatter","authors":"","doi":"10.1515/lass-2023-frontmatter1","DOIUrl":"https://doi.org/10.1515/lass-2023-frontmatter1","url":null,"abstract":"","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134950100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Pragmatics has grown into a flourishing independent academic discipline. Undefined and unsolved are, nevertheless, such confusing and controversial concerns in its evolution as research boundaries and uncertain definition. Some academics view Austin᾽s Speech Act Theory to be the birth of pragmatics, which certainly confines pragmatics to the field of linguistics and hence limits its study scope. This assertion is incongruous with Morris’ primary objective of proposing the word pragmatics from the standpoint of semiotics, inspired by Peirce. This research intends to investigate pragmatics from the perspective of linguistic philosophy and semiotics and argues that pragmatics derives and develops from Peirce’s pragmatist semiotics and Morris’ behavioral semiotics. Pragmatics is the exertion of the “interpretant” in Pierce’s Semiotics. Clearly, it is one of the three branches of Morris’s semiotics that investigates the relationship between signs and sign users. The meaning of signs is derived from the interpretation of sign users. Pierce’s pragmatism or pragmaticism is the intellectual foundation of pragmatics. As its research objective, it focuses on the relationship between meaning and context, i.e., the illocutionary meaning not covered by the study of semantics. Its primary methodology is based on logical reasoning.
{"title":"The origin and development of pragmatics as a study of meaning: semiotic perspective","authors":"Min Niu","doi":"10.1515/lass-2023-0002","DOIUrl":"https://doi.org/10.1515/lass-2023-0002","url":null,"abstract":"Abstract Pragmatics has grown into a flourishing independent academic discipline. Undefined and unsolved are, nevertheless, such confusing and controversial concerns in its evolution as research boundaries and uncertain definition. Some academics view Austin᾽s Speech Act Theory to be the birth of pragmatics, which certainly confines pragmatics to the field of linguistics and hence limits its study scope. This assertion is incongruous with Morris’ primary objective of proposing the word pragmatics from the standpoint of semiotics, inspired by Peirce. This research intends to investigate pragmatics from the perspective of linguistic philosophy and semiotics and argues that pragmatics derives and develops from Peirce’s pragmatist semiotics and Morris’ behavioral semiotics. Pragmatics is the exertion of the “interpretant” in Pierce’s Semiotics. Clearly, it is one of the three branches of Morris’s semiotics that investigates the relationship between signs and sign users. The meaning of signs is derived from the interpretation of sign users. Pierce’s pragmatism or pragmaticism is the intellectual foundation of pragmatics. As its research objective, it focuses on the relationship between meaning and context, i.e., the illocutionary meaning not covered by the study of semantics. Its primary methodology is based on logical reasoning.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90024744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The paper describes and analyzes the full presence of red in the Old Testament – in Hebrew and translations. The approach is interdisciplinary, which includes: the treatment of color as a cultural unit, according to the idea of Umberto Eco; lexical and contextual semantics; examining Basic Color Terms (BCT – adjective, noun, verb), Prototype Terms (PT blood and fire), Rival Terms of Prototypes (RT), e.g. ruby; Ters for Basic Features of the Prototypes (TBFP burn); translation as a criterion and semiotic value; semiotic osmosis (semio-osmosis) as a process that aims equivalence between Hebrew PT and TBFP; semio-osmosis and accommodation; cultural and linguistic context; the interplay of old information (topic/theme) – new information (focus/rheme); rhizome of Hebrew root Aleph-Dalet-Mem deriving untranslatable set of words; well-structured and always translatable terms for PTs. Some links between the Old and New Testaments based on red color are explicit.
{"title":"Cultural unit red in the Old Testament","authors":"Mony Almalech","doi":"10.1515/lass-2022-2010","DOIUrl":"https://doi.org/10.1515/lass-2022-2010","url":null,"abstract":"Abstract The paper describes and analyzes the full presence of red in the Old Testament – in Hebrew and translations. The approach is interdisciplinary, which includes: the treatment of color as a cultural unit, according to the idea of Umberto Eco; lexical and contextual semantics; examining Basic Color Terms (BCT – adjective, noun, verb), Prototype Terms (PT blood and fire), Rival Terms of Prototypes (RT), e.g. ruby; Ters for Basic Features of the Prototypes (TBFP burn); translation as a criterion and semiotic value; semiotic osmosis (semio-osmosis) as a process that aims equivalence between Hebrew PT and TBFP; semio-osmosis and accommodation; cultural and linguistic context; the interplay of old information (topic/theme) – new information (focus/rheme); rhizome of Hebrew root Aleph-Dalet-Mem deriving untranslatable set of words; well-structured and always translatable terms for PTs. Some links between the Old and New Testaments based on red color are explicit.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86083841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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