Pub Date : 2022-11-14DOI: 10.36841/growth-journal.v20i1.2410
Randika Fandiyanto, As’ad Al Ghazali, Muhammad Yahya Arief
Marketing is the core of all business activities, it is related to the marketing function, as a liaison between companies and consumers. The influence of product quality on consumer satisfaction becomes very important when consumer satisfaction gives birth to consumer loyalty to a product that creates a communication attitude to attract new consumers. The purpose of this study was to analyze and test the effect of product quality, trust on purchasing decisions with consumer satisfaction as an intervening variable at the Klabang Bondowoso Motor Workshop. The population in this study is the consumer of Motor Workshop. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on consumer satisfaction, Trust has a significant positive effect on consumer satisfaction, product quality has a positive but not significant effect on purchasing decisions, Trust has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant positive effect, Trust on purchasing decisions through consumer satisfaction has a significant positive effect.
{"title":"PENGARUH KUALITAS PRODUK, KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BENGKEL LANCAR MOTOR KLABANG BONDOWOSO","authors":"Randika Fandiyanto, As’ad Al Ghazali, Muhammad Yahya Arief","doi":"10.36841/growth-journal.v20i1.2410","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.2410","url":null,"abstract":"Marketing is the core of all business activities, it is related to the marketing function, as a liaison between companies and consumers. The influence of product quality on consumer satisfaction becomes very important when consumer satisfaction gives birth to consumer loyalty to a product that creates a communication attitude to attract new consumers. The purpose of this study was to analyze and test the effect of product quality, trust on purchasing decisions with consumer satisfaction as an intervening variable at the Klabang Bondowoso Motor Workshop. The population in this study is the consumer of Motor Workshop. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on consumer satisfaction, Trust has a significant positive effect on consumer satisfaction, product quality has a positive but not significant effect on purchasing decisions, Trust has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant positive effect, Trust on purchasing decisions through consumer satisfaction has a significant positive effect.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80310827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-22DOI: 10.36841/growth-journal.v20i2.2108
Erica Bella Oktavia, Feti Fatimah, I. Puspitadewi
The business world continues to experience very significant developments in the current era. This trend continues to move from one generation to another following the times. In this modern era, beauty manufacturers pamper their consumers by offering a variety of beauty products and all their advantages. This study aims to analyze and examine the role of price, brand ambassador, brand image, and product quality on purchasing decisions on Indonesian Scarlett Whitening products at Tokopedia. The type of data in this study used quantitative data in the form of an online questionnaire. The sample population used in this study was 110 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. The data collection technique used a Likert scale. The analytical tool in this study uses multiple linear regression analysis which is supported by instrument testing, classical assumption test, and hypothesis testing. The results of this study prove that price has a significant effect on purchasing decisions with a significance level of 0.001 which is smaller than 0.05 with a coefficient of 3.307. Brand Ambassador has a significant effect on purchasing decisions with a significance level of 0.000 which is smaller than 0.05 with a coefficient of 7.040. Brand Image has a significant effect on purchasing decisions with a significance level of 0.000 less than 0.05 with a coefficient of 4.005 and product quality has a significant effect on purchasing decisions with a significance level of 0.028 which is smaller than 0.05 with a coefficient of 3.297.
{"title":"PENGARUH HARGA, BRAND AMBASSADOR, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SCARLETT WHITENING INDONESIA DI TOKOPEDIA","authors":"Erica Bella Oktavia, Feti Fatimah, I. Puspitadewi","doi":"10.36841/growth-journal.v20i2.2108","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.2108","url":null,"abstract":"The business world continues to experience very significant developments in the current era. This trend continues to move from one generation to another following the times. In this modern era, beauty manufacturers pamper their consumers by offering a variety of beauty products and all their advantages. This study aims to analyze and examine the role of price, brand ambassador, brand image, and product quality on purchasing decisions on Indonesian Scarlett Whitening products at Tokopedia. The type of data in this study used quantitative data in the form of an online questionnaire. The sample population used in this study was 110 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. The data collection technique used a Likert scale. The analytical tool in this study uses multiple linear regression analysis which is supported by instrument testing, classical assumption test, and hypothesis testing. The results of this study prove that price has a significant effect on purchasing decisions with a significance level of 0.001 which is smaller than 0.05 with a coefficient of 3.307. Brand Ambassador has a significant effect on purchasing decisions with a significance level of 0.000 which is smaller than 0.05 with a coefficient of 7.040. Brand Image has a significant effect on purchasing decisions with a significance level of 0.000 less than 0.05 with a coefficient of 4.005 and product quality has a significant effect on purchasing decisions with a significance level of 0.028 which is smaller than 0.05 with a coefficient of 3.297.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74657023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-18DOI: 10.36841/growth-journal.v20i1.2096
Dian Widiarti
An understanding of business processes cannot be separated from understanding all production processes in an organizational unit. Harrington (1995) defines a business process as a service process that supports the production process, such as the order process (order), payment process (payrool) and manufacturing design process. So that in the business process activities are grouped using the resources owned by the organization as support in achieving organizational goals. This study aims to see an overview of the business process in the Koperasi Karya Mulya which is engaged in savings and loans activities. The absence of the use of information technology that supports business processes is the basis for this study, so that by looking at the problems that occur, recommendations can be given using the Business Process Improvement (BPI) approach. The design of the information system that is the result of this research is expected to increase the effectiveness and efficiency of existing business processes so as to improve the quality and satisfaction of the community with the services of the Koperasi Karya Mulya.
对业务流程的理解离不开对组织单元中所有生产流程的理解。Harrington(1995)将业务流程定义为支持生产过程的服务过程，如订购过程(order)、支付过程(payrool)和制造设计过程。因此，在业务流程中，使用组织拥有的资源作为实现组织目标的支持，对活动进行分组。本研究旨在了解Koperasi Karya Mulya从事储蓄和贷款活动的业务流程概况。没有使用支持业务流程的信息技术是本研究的基础，因此，通过查看出现的问题，可以使用业务流程改进(BPI)方法给出建议。这一研究结果所设计的信息系统预计将提高现有业务流程的效力和效率，从而提高社区对Koperasi Karya Mulya服务的质量和满意度。
{"title":"PERANCANGAN SISTEM INFORMASI DAN PERBAIKAN PROSES BISNIS DENGAN METODE BUSINESS PROCESS IMPROVEMENT (Studi Kasus: Koperasi Karya Mulya Situbondo)","authors":"Dian Widiarti","doi":"10.36841/growth-journal.v20i1.2096","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.2096","url":null,"abstract":"An understanding of business processes cannot be separated from understanding all production processes in an organizational unit. Harrington (1995) defines a business process as a service process that supports the production process, such as the order process (order), payment process (payrool) and manufacturing design process. So that in the business process activities are grouped using the resources owned by the organization as support in achieving organizational goals. This study aims to see an overview of the business process in the Koperasi Karya Mulya which is engaged in savings and loans activities. The absence of the use of information technology that supports business processes is the basis for this study, so that by looking at the problems that occur, recommendations can be given using the Business Process Improvement (BPI) approach. The design of the information system that is the result of this research is expected to increase the effectiveness and efficiency of existing business processes so as to improve the quality and satisfaction of the community with the services of the Koperasi Karya Mulya.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"41 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91242385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Study aims to determine and analyze the effect of destination image, promotion, service quality on visitor satisfaction at Dira Swimming Pool Ambulu. The primary data sources used in this study were respondents' answers through questionnaire items. The population of this study were all visitors to the Ambulu Dira Swimming Pool whose exact number could not be counted. Thus the number of samples in this study amounted to 80 respondents. The analytical tool used in this research is multiple linear regression analysis. Multiple regression test results show that the image of the destination has a positive effect on visitor satisfaction. This proves that a good destination image will increase visitor satisfaction at Dira Swimming Pool Ambulu. Promotion has a positive effect on visitor satisfaction. This proves that an attractive promotion will increase visitor satisfaction of Dira Swimming Pool Ambulu. Service quality has a positive effect on visitor satisfaction. This proves that good service quality will increase visitor satisfaction of Dira Swimming Pool Ambulu.
{"title":"PENGARUH CITRA DESTINASI, PROMOSI, KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG DIRA SWIMMING POOL AMBULU","authors":"Zauharotul Ma’nunah, Maheni Ika Sari, Pawestri Winahyu","doi":"10.36841/growth-journal.v20i1.1765","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1765","url":null,"abstract":" Study aims to determine and analyze the effect of destination image, promotion, service quality on visitor satisfaction at Dira Swimming Pool Ambulu. The primary data sources used in this study were respondents' answers through questionnaire items. The population of this study were all visitors to the Ambulu Dira Swimming Pool whose exact number could not be counted. Thus the number of samples in this study amounted to 80 respondents. The analytical tool used in this research is multiple linear regression analysis. Multiple regression test results show that the image of the destination has a positive effect on visitor satisfaction. This proves that a good destination image will increase visitor satisfaction at Dira Swimming Pool Ambulu. Promotion has a positive effect on visitor satisfaction. This proves that an attractive promotion will increase visitor satisfaction of Dira Swimming Pool Ambulu. Service quality has a positive effect on visitor satisfaction. This proves that good service quality will increase visitor satisfaction of Dira Swimming Pool Ambulu.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"136 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86696325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.36841/growth-journal.v20i1.2018
Nadiah Oktaviani, Maheni Ika Sari, Haris Hermawan
This study aims to determine and analyze the health of BUMDes based on aspects of capital, liquidity, independence and growth (case study of BUMDes Usaha Sejahtera, Karangsono Village, Bangsalsari District, Jember Regency). The type of research used is quantitative research. This study uses external secondary data sources obtained through literature studies which are arranged in the form of documents in the form of reports, books and other written sources related to the object of research and primary data sources, namely financial report data in the form of Balance Sheet reports and Profit and Loss reports for BUMDes Business. Prosperous period 2018-2020. The analytical tool used in this research is the analysis of liquidity ratios, solvency ratios, activity ratios, and profitability ratios. The results of this study indicate that the health of BUMDes based on aspects of capital, liquidity, independence and growth in terms of liquidity ratios, solvency ratios, activity ratios and profitability ratios is quite healthy. The factors that affect the soundness of BUMDes Usaha Sejahtera in 2018-2020 are having a high liquidity ratio to pay obligations that are soon due by using assets or assets owned by the company, successfully reducing asset financing by debt and fully using own capital in operational activities. company, is able to manage receivables with a fast receivables turnover ratio so that it is profitable for BUMDes Usaha Sejahtera, and is able to maintain the company's profit level and even increase the profit percentage
本研究旨在根据资本、流动性、独立性和成长等方面确定和分析BUMDes的健康状况(以Jember Regency邦萨尔萨里区Karangsono村BUMDes Usaha Sejahtera为例)。所使用的研究类型是定量研究。本研究使用通过文献研究获得的外部二手数据源，这些二手数据源以与研究对象相关的报告、书籍等书面资料的形式和主要数据源的形式排列，即以资产负债表报告和损益报告形式为BUMDes Business的财务报告数据。繁荣期2018-2020年。本研究使用的分析工具是对流动性比率、偿付能力比率、活动比率和盈利能力比率的分析。本研究结果表明，从流动性比率、偿付能力比率、活动性比率和盈利能力比率来看，从资本、流动性、独立性和成长性方面来看，国有银行的健康状况是相当健康的。影响BUMDes Usaha Sejahtera 2018-2020年稳健性的因素是，通过使用公司拥有的资产或资产来支付即将到期的债务的高流动性比率，成功减少债务资产融资，并在经营活动中充分利用自有资本。公司，能够以快速的应收账款周转率管理应收账款，使其为BUMDes Usaha Sejahtera盈利，并能够保持公司的利润水平，甚至提高利润率
{"title":"ANALISIS KESEHATAN BUMDES BERDASARKAN ASPEK PERMODALAN, LIKUIDITAS, KEMANDIRIAN DAN PERTUMBUHAN PADA BUMDES USAHA SEJAHTERA DESA KARANGSONO, KECAMATAN BANGSALSARI","authors":"Nadiah Oktaviani, Maheni Ika Sari, Haris Hermawan","doi":"10.36841/growth-journal.v20i1.2018","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.2018","url":null,"abstract":"This study aims to determine and analyze the health of BUMDes based on aspects of capital, liquidity, independence and growth (case study of BUMDes Usaha Sejahtera, Karangsono Village, Bangsalsari District, Jember Regency). The type of research used is quantitative research. This study uses external secondary data sources obtained through literature studies which are arranged in the form of documents in the form of reports, books and other written sources related to the object of research and primary data sources, namely financial report data in the form of Balance Sheet reports and Profit and Loss reports for BUMDes Business. Prosperous period 2018-2020. The analytical tool used in this research is the analysis of liquidity ratios, solvency ratios, activity ratios, and profitability ratios. The results of this study indicate that the health of BUMDes based on aspects of capital, liquidity, independence and growth in terms of liquidity ratios, solvency ratios, activity ratios and profitability ratios is quite healthy. The factors that affect the soundness of BUMDes Usaha Sejahtera in 2018-2020 are having a high liquidity ratio to pay obligations that are soon due by using assets or assets owned by the company, successfully reducing asset financing by debt and fully using own capital in operational activities. company, is able to manage receivables with a fast receivables turnover ratio so that it is profitable for BUMDes Usaha Sejahtera, and is able to maintain the company's profit level and even increase the profit percentage","PeriodicalId":75887,"journal":{"name":"Growth","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81152252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The success of a store can be seen from the number of visitors. To face competition and maintain the continuity of the store, store owners need to plan the goals that will be achieved, so that they can determine what strategies will be used in dealing with existing competition to achieve consumer buying interest. The study explores the influence of promotion, brand image and location on consumer buying interest at the Ika Anisa store in Situbondo Regency. The population in this study were consumers who visited Ika Anisa's shop. This study used 97 respondents and used a simple random sampling method. Data collection was done by using a questionnaire. The data analysis technique used in this research is multiple linear regression analysis, t test, F test, dominant test and coefficient determination . Multiple linear regression analysis showed that Y = -3.790E-016 + 0.162X1 + 0.459X2 + 0.332X3 + e. The t-test for the hypothesis (H1) of the Promotion variable is 2.217 while the value in the 5% distribution ttable is 1.985 then tcount is 2.217 > 1.985 ttable, for the Brand Image variable is 5.440 while the value in the 5% distribution ttable is 1.985 then tcount is 5.440 > 1.985, for Location variable is 4,017 while the value at 5% distribution table is 1,985, so tcount is 4,017 > 1,985 ttable. F test results show that the hypothesis (H2) for the variables Promotion, Brand Image and Location have a simultaneous effect on Consumer Buying Interest at Ika Anisa Stores. The dominant test shows the hypothesis (H3) that the Brand Image variable has a dominant effect on Consumer Buying Interest at Ika Anisa Stores. The coefficient of determination (R2) shows a value of 0,530 from this result means that the independent variable nas a ontribution of 53% against the dependent variable that has a strong enough influence, and the remaining 47% is influenced by other variables.
{"title":"PENGARUH PROMOSI, CITRA MEREK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA TOKO IKA ANISA DI KABUPATEN SITUBONDO","authors":"Atika Puspita Sariatik, Rizal Rachman, Randika Fandiyanto, Febri Ariyantiningsih","doi":"10.36841/growth-journal.v20i1.1842","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1842","url":null,"abstract":"The success of a store can be seen from the number of visitors. To face competition and maintain the continuity of the store, store owners need to plan the goals that will be achieved, so that they can determine what strategies will be used in dealing with existing competition to achieve consumer buying interest. The study explores the influence of promotion, brand image and location on consumer buying interest at the Ika Anisa store in Situbondo Regency. The population in this study were consumers who visited Ika Anisa's shop. This study used 97 respondents and used a simple random sampling method. Data collection was done by using a questionnaire. The data analysis technique used in this research is multiple linear regression analysis, t test, F test, dominant test and coefficient determination . \u0000Multiple linear regression analysis showed that Y = -3.790E-016 + 0.162X1 + 0.459X2 + 0.332X3 + e. The t-test for the hypothesis (H1) of the Promotion variable is 2.217 while the value in the 5% distribution ttable is 1.985 then tcount is 2.217 > 1.985 ttable, for the Brand Image variable is 5.440 while the value in the 5% distribution ttable is 1.985 then tcount is 5.440 > 1.985, for Location variable is 4,017 while the value at 5% distribution table is 1,985, so tcount is 4,017 > 1,985 ttable. F test results show that the hypothesis (H2) for the variables Promotion, Brand Image and Location have a simultaneous effect on Consumer Buying Interest at Ika Anisa Stores. The dominant test shows the hypothesis (H3) that the Brand Image variable has a dominant effect on Consumer Buying Interest at Ika Anisa Stores. The coefficient of determination (R2) shows a value of 0,530 from this result means that the independent variable nas a ontribution of 53% against the dependent variable that has a strong enough influence, and the remaining 47% is influenced by other variables. \u0000 ","PeriodicalId":75887,"journal":{"name":"Growth","volume":"137 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76186885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.36841/growth-journal.v20i1.1835
Ainol Yakin, Karnadi Karnadi, Ida Subaida, Rini Kartika Sari
Organizational management requires good and appropriate management so that people who work in the organization can achieve optimal results or goals. Cafe Family Garden is a company that has duties, functions and authorities. In order to achieve the goals that have been set, it takes high loyalty from customers of Cafe Family Garden. One way to increase customer loyalty is by promotion, product diversity, and product quality. Statistical test results of the regression variable promotion (X1), product diversity (X2), and product quality (X3) have a positive influence on the customer loyalty variable (Y), this is shown in the results of multiple linear regression analysis, namely Y = -1.306E-16 + 0.163X1 + 0.348X2 + 0.453X3+ e. Partially the promotion variable (X1) tcount is 2,032 > ttable 1,985 with a sig value of 0.045 < 0.05, product diversity (X2) tcount is 3.901 > ttable 1.985 with a sig value of 0.000 <0.05, product quality (X3) tcount is 6.250 > t table 1.985 with sig value 0.000 <0.05. The promotion variable (X1) product diversity (X2) product quality (X3) has a significant positive effect on the customer loyalty variable. Simultaneously (together) promotion (X1) product diversity (X2) product quality (X3) simultaneously has a positive effect on customer loyalty variable (Y) because Fcount > Ftable, 81.729 > 2.70 with sig value 0.000 <0.05 . The dominant test of this research conducted is the influence value of the product quality variable (X3) of 6.250, which is greater than the value of the promotion variable (X1) of 2.032 and product diversity (X2) of 3.901. The coefficient of determination test (R2) obtained results of 0.723 meaning the influence of promotion variables, product diversity, and product quality had a contribution of 72.3% to the customer loyalty variable, the remaining 27.7% was influenced by other factors not included in the study.
{"title":"PENGARUH PROMOSI, KERAGAMAN PRODUK, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA CAFE FAMILY GARDEN DI KABUPATEN SITUBONDO","authors":"Ainol Yakin, Karnadi Karnadi, Ida Subaida, Rini Kartika Sari","doi":"10.36841/growth-journal.v20i1.1835","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1835","url":null,"abstract":"Organizational management requires good and appropriate management so that people who work in the organization can achieve optimal results or goals. Cafe Family Garden is a company that has duties, functions and authorities. In order to achieve the goals that have been set, it takes high loyalty from customers of Cafe Family Garden. One way to increase customer loyalty is by promotion, product diversity, and product quality. \u0000Statistical test results of the regression variable promotion (X1), product diversity (X2), and product quality (X3) have a positive influence on the customer loyalty variable (Y), this is shown in the results of multiple linear regression analysis, namely Y = -1.306E-16 + 0.163X1 + 0.348X2 + 0.453X3+ e. Partially the promotion variable (X1) tcount is 2,032 > ttable 1,985 with a sig value of 0.045 < 0.05, product diversity (X2) tcount is 3.901 > ttable 1.985 with a sig value of 0.000 <0.05, product quality (X3) tcount is 6.250 > t table 1.985 with sig value 0.000 <0.05. The promotion variable (X1) product diversity (X2) product quality (X3) has a significant positive effect on the customer loyalty variable. Simultaneously (together) promotion (X1) product diversity (X2) product quality (X3) simultaneously has a positive effect on customer loyalty variable (Y) because Fcount > Ftable, 81.729 > 2.70 with sig value 0.000 <0.05 . The dominant test of this research conducted is the influence value of the product quality variable (X3) of 6.250, which is greater than the value of the promotion variable (X1) of 2.032 and product diversity (X2) of 3.901. The coefficient of determination test (R2) obtained results of 0.723 meaning the influence of promotion variables, product diversity, and product quality had a contribution of 72.3% to the customer loyalty variable, the remaining 27.7% was influenced by other factors not included in the study.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"72 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79076746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.36841/growth-journal.v20i1.1837
Nurul Mareta Filrisqi, L. Sari, Ika Wahyuni, Dwi Perwitasari W
This study aimed to find out the effect of the debt, working capital, and sales variables partially, simultaneously and dominant variables that affected on the net profit variable. The research method used in this study was a quantitative descriptive method, which was a research based on data collected during systematic research regarding the facts and characteristics of the object of the tudy and then interpreted based on theory and literature related to research. Based on the results of the study, it can be concluded that the results of multiple linear regression Y = 2584.01 + 0.053 X1 - 0.006 X2 + 0.043 X3 + e. The t-test for total debt has tcount of 763 > ttable of 2.028 sig of 0.001 < 0.05. Sales has tcount of 2,445 > ttable of 2,028 sig of 0.019 < 0.05. Then the debt and sales variables partially have a significant effect on net profit. Working capital has tcount of -0.853 > -ttable of -2.028 sig of 0.399 > 0.05. So the working capital variable partially has no significant effect on net income. The value of F test showed Fcount of 29.857 > Ftable of 2.87 sig of 0.000 < 0.05, that means all independent variables have a simultaneous effect on net profit. The debt variable (X1) has the largest or dominant value compared to the other two independent variables, which is 3.763. R square of 70.8% means that it has a strong effect on Y while the remaining 29.2% is affected by other variables which are not examined.
{"title":"PENGARUH TOTAL UTANG, MODAL KERJA, DAN PENJUALAN TERHADAP LABA BERSIH PADA PERUSAHAAN TEKSTIL DAN GARMENT YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015-2019","authors":"Nurul Mareta Filrisqi, L. Sari, Ika Wahyuni, Dwi Perwitasari W","doi":"10.36841/growth-journal.v20i1.1837","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1837","url":null,"abstract":"This study aimed to find out the effect of the debt, working capital, and sales variables partially, simultaneously and dominant variables that affected on the net profit variable. The research method used in this study was a quantitative descriptive method, which was a research based on data collected during systematic research regarding the facts and characteristics of the object of the tudy and then interpreted based on theory and literature related to research. Based on the results of the study, it can be concluded that the results of multiple linear regression Y = 2584.01 + 0.053 X1 - 0.006 X2 + 0.043 X3 + e. The t-test for total debt has tcount of 763 > ttable of 2.028 sig of 0.001 < 0.05. Sales has tcount of 2,445 > ttable of 2,028 sig of 0.019 < 0.05. Then the debt and sales variables partially have a significant effect on net profit. Working capital has tcount of -0.853 > -ttable of -2.028 sig of 0.399 > 0.05. So the working capital variable partially has no significant effect on net income. The value of F test showed Fcount of 29.857 > Ftable of 2.87 sig of 0.000 < 0.05, that means all independent variables have a simultaneous effect on net profit. The debt variable (X1) has the largest or dominant value compared to the other two independent variables, which is 3.763. R square of 70.8% means that it has a strong effect on Y while the remaining 29.2% is affected by other variables which are not examined.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72559833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.36841/growth-journal.v20i1.1836
Diana Susilowati, Karnadi Karnadi, Siti Soeliha, Muhammad Iqbal A
The results of multiple linear regression indicate that the service variable (X1), product (X2), and promotion (X3) have a positive influence on the purchasing decision variable (Y). it is shown in the results of multiple linear regression analysis Y= -2.775E-16 + 0.562X1 + 0.258X2 + 0.183X3 + e which shows the value for the service variable is tcount 7.274 > ttable 1.985. it means that the service variable has a partial effect on purchasing decisions. The value for the product variable is tcount 4.463 > ttable 1.985. This means that the product variable has a partial effect on purchasing decisions. The value for the promotion variable is tcount 2,531 > ttable 1,985. This means that the promotion variable has a partial effect on purchasing decisions at the Ahmadi Cell Counter located in Besuki District, Situbondo Regency. The F test shows the Fcount 136.964 > Ftable 2.70, so it can be concluded that the Service, Product and Promotion variables have a simultaneous effect on purchasing decisions. Based on the dominant test, the value of the Service variable is greater than the other variables of 7.274. The coefficient of determination or R square shows a value of 0.812. from these results it can be concluded that all independent variables (Services, Products and Promotions) have a contribution of 81.2% to the dependent variable (purchase decisions) with a level of influence "Very strong", and the remaining 18.8% is influenced by these variables. ot.
{"title":"PENGARUH PELAYANAN, PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA KONTER AHMADI CELL DI KECAMATAN BESUKI KABUPATEN SITUBONDO","authors":"Diana Susilowati, Karnadi Karnadi, Siti Soeliha, Muhammad Iqbal A","doi":"10.36841/growth-journal.v20i1.1836","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1836","url":null,"abstract":"The results of multiple linear regression indicate that the service variable (X1), product (X2), and promotion (X3) have a positive influence on the purchasing decision variable (Y). it is shown in the results of multiple linear regression analysis Y= -2.775E-16 + 0.562X1 + 0.258X2 + 0.183X3 + e which shows the value for the service variable is tcount 7.274 > ttable 1.985. it means that the service variable has a partial effect on purchasing decisions. The value for the product variable is tcount 4.463 > ttable 1.985. This means that the product variable has a partial effect on purchasing decisions. The value for the promotion variable is tcount 2,531 > ttable 1,985. This means that the promotion variable has a partial effect on purchasing decisions at the Ahmadi Cell Counter located in Besuki District, Situbondo Regency. The F test shows the Fcount 136.964 > Ftable 2.70, so it can be concluded that the Service, Product and Promotion variables have a simultaneous effect on purchasing decisions. Based on the dominant test, the value of the Service variable is greater than the other variables of 7.274. The coefficient of determination or R square shows a value of 0.812. from these results it can be concluded that all independent variables (Services, Products and Promotions) have a contribution of 81.2% to the dependent variable (purchase decisions) with a level of influence \"Very strong\", and the remaining 18.8% is influenced by these variables. ot.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77254551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.36841/growth-journal.v20i1.1784
Ika Wahyuni, Triska Dewi Pramitasari
The statistical test of the regression results Y=7.023E-16+0.576X1+0.316X2+0.076X3+e showed that research data was collected for both the dependent variable (Y) and the independent variable (X1, X2, X3). The t-test is to know the magnitude of the influence of the Service Quality variable (X1) on Consumer Loyalty (Y) of 6,400. Meanwhile, the value in the 5% distribution ttable is 1.988, then tcount 6.400 > 1.988 t table meaning that the Service Quality variable has a partial effect on Consumer Loyalty in Economics Students at Abdurachman Saleh Situbondo University. Price Variable (X2) Against Consumer Loyalty (Y) of 2.871. Meanwhile, the value in the 5% distribution ttable is 1.988, then tcount 2.871 < ttable 1.988 meaning that the price variable has a simultaneous effect on Consumer Loyalty in Economics Students at Abdurachman Saleh University, Situbondo. The Trust Variable (X3) on Consumer Loyalty (Y) is 0.983. Meanwhile, the value in the 5% distribution t table is 1.988, then tcount 0.983 < 1.988 t table. Based on the dominant test of the Service Quality variable (X1) of 6.400, Price (X2) of -2.871 and Trust (X3) of 0.983, the conclusion is that the value of the Service Quality variable is greater than the other two independent variables, which is 6.400.
{"title":"PENGARUH KUALITAS PELAYANAN, HARGA DAN KEPERCAYAAN PADA JASA PENGIRIMAN JNE TERHADAP LOYALITAS KONSUMEN ONLINE SHOPEE","authors":"Ika Wahyuni, Triska Dewi Pramitasari","doi":"10.36841/growth-journal.v20i1.1784","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1784","url":null,"abstract":"The statistical test of the regression results Y=7.023E-16+0.576X1+0.316X2+0.076X3+e showed that research data was collected for both the dependent variable (Y) and the independent variable (X1, X2, X3). The t-test is to know the magnitude of the influence of the Service Quality variable (X1) on Consumer Loyalty (Y) of 6,400. Meanwhile, the value in the 5% distribution ttable is 1.988, then tcount 6.400 > 1.988 t table meaning that the Service Quality variable has a partial effect on Consumer Loyalty in Economics Students at Abdurachman Saleh Situbondo University. Price Variable (X2) Against Consumer Loyalty (Y) of 2.871. Meanwhile, the value in the 5% distribution ttable is 1.988, then tcount 2.871 < ttable 1.988 meaning that the price variable has a simultaneous effect on Consumer Loyalty in Economics Students at Abdurachman Saleh University, Situbondo. The Trust Variable (X3) on Consumer Loyalty (Y) is 0.983. Meanwhile, the value in the 5% distribution t table is 1.988, then tcount 0.983 < 1.988 t table. Based on the dominant test of the Service Quality variable (X1) of 6.400, Price (X2) of -2.871 and Trust (X3) of 0.983, the conclusion is that the value of the Service Quality variable is greater than the other two independent variables, which is 6.400. \u0000 ","PeriodicalId":75887,"journal":{"name":"Growth","volume":"385 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84977127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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