Pub Date : 2024-06-03DOI: 10.36841/growth-journal.v22i1.4483
A. Faisol, Seno Sumowo, Y. Wibowo
This research aims to find out the right marketing strategy to increase sales at Maxx Design Jember. This type of research uses descriptive qualitative research. The sampling technique used Non Probability Sampling totaling 115 samples. Data collection techniques use interviews, observation, documentation and questionnaires. Data analysis techniques use SWOT and QSPM analysis. Based on the results of the research and discussion, it can be concluded that in the Cartesian SWOT diagram, Maxx Design Jember is at the coordinate point S;T = 0.27; -0.1, namely being in quadrant IV diversification, which is a strategy that focuses on strengthening the main business or creating supporting resources. Maxx Design Jember can use other social media information technology, not only YouTube, Instagram and Facebook. Using the marketplace as a new step to expand market share. Utilizing paid advertising on social media or using influencer services to promote products, and starting to use websites can be done even though it increases promotional costs, but this can be included as an investment. Because the impact of this promotional strategy will affect the development and sales of the product it self.
{"title":"ANALISIS STRATEGI PEMASARAN DENGAN PENDEKATAN SWOT DAN QUATITATIVE STRATEGIC PLANNING MATRIX (QSPM) DALAM MENINGKATKAN PENJUALAN PADA PERCETAKAN MAXX DESIGN JEMBER","authors":"A. Faisol, Seno Sumowo, Y. Wibowo","doi":"10.36841/growth-journal.v22i1.4483","DOIUrl":"https://doi.org/10.36841/growth-journal.v22i1.4483","url":null,"abstract":"This research aims to find out the right marketing strategy to increase sales at Maxx Design Jember. This type of research uses descriptive qualitative research. The sampling technique used Non Probability Sampling totaling 115 samples. Data collection techniques use interviews, observation, documentation and questionnaires. Data analysis techniques use SWOT and QSPM analysis. Based on the results of the research and discussion, it can be concluded that in the Cartesian SWOT diagram, Maxx Design Jember is at the coordinate point S;T = 0.27; -0.1, namely being in quadrant IV diversification, which is a strategy that focuses on strengthening the main business or creating supporting resources. Maxx Design Jember can use other social media information technology, not only YouTube, Instagram and Facebook. Using the marketplace as a new step to expand market share. Utilizing paid advertising on social media or using influencer services to promote products, and starting to use websites can be done even though it increases promotional costs, but this can be included as an investment. Because the impact of this promotional strategy will affect the development and sales of the product it self.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"10 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141271329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-07DOI: 10.36841/growth-journal.v22i1.4224
Nailah Cahaya Putri, Norita Citra Yuliarti, Nina Martiana
Micro, Small and Medium Enterprises (MSMEs) have an important role in the country's economic movement. Moreover, in the current era, the MSME population is 65.64 million people and is predicted to increase every year. MSMEs experience many obstacles, such as during the pandemic, competition and financial problems. In terms of financial matters, there are still many MSMEs who do not keep accounting records. Lack of knowledge about accounting hinders business management, making it difficult for them to decide which policies to implement. Many entrepreneurs don't understand bookkeeping, which makes accounting decision making difficult. To encourage MSMEs to use accounting, it is necessary to start by fighting the MSMEs themselves. Financial reports are very important for businesses because they can provide relevant and accurate decision making information. Well-prepared financial reports can assist in making strategic decisions and provide a clear picture of a company's financial performance. However, in practice, many challenges arise when preparing financial reports. This research was conducted in Jember Regency with a population of 219 MSMEs and a sample size of 24 MSMEs. The results of this research are that simultaneously training in preparing financial reports (X) has no effect on the perception of ease of implementation of accounting (Y1) and at the same time the benefits of accounting information (Y2).
{"title":"PENGARUH PELATIHAN PENYUSUNAN LAPORAN KEUANGAN TERHADAP PERSEPSI KEMUDAHAN IMPLEMENTASI AKUNTANSI DAN MANFAAT INFORMASI AKUNTANSI (Studi pada Usaha Mikro Kecil dan Menengah di Kabupaten Jember)","authors":"Nailah Cahaya Putri, Norita Citra Yuliarti, Nina Martiana","doi":"10.36841/growth-journal.v22i1.4224","DOIUrl":"https://doi.org/10.36841/growth-journal.v22i1.4224","url":null,"abstract":"Micro, Small and Medium Enterprises (MSMEs) have an important role in the country's economic movement. Moreover, in the current era, the MSME population is 65.64 million people and is predicted to increase every year. MSMEs experience many obstacles, such as during the pandemic, competition and financial problems. In terms of financial matters, there are still many MSMEs who do not keep accounting records. Lack of knowledge about accounting hinders business management, making it difficult for them to decide which policies to implement. Many entrepreneurs don't understand bookkeeping, which makes accounting decision making difficult. To encourage MSMEs to use accounting, it is necessary to start by fighting the MSMEs themselves. Financial reports are very important for businesses because they can provide relevant and accurate decision making information. Well-prepared financial reports can assist in making strategic decisions and provide a clear picture of a company's financial performance. However, in practice, many challenges arise when preparing financial reports. This research was conducted in Jember Regency with a population of 219 MSMEs and a sample size of 24 MSMEs. The results of this research are that simultaneously training in preparing financial reports (X) has no effect on the perception of ease of implementation of accounting (Y1) and at the same time the benefits of accounting information (Y2).","PeriodicalId":75887,"journal":{"name":"Growth","volume":"19 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140732684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-17DOI: 10.36841/growth-journal.v21i1.2994
Moh. Adenan
Institutions with high risk in their business. Large banks have a close relationship with bank risk. This study aimed to determine the effect of Commercial Bank Business Group with a minimum core capital of Rp. 30 trillion (the 4th CBBG) banks' performance in Indonesia on Indonesia's financial system stability using secondary data for 2005-2020. This study uses a simple panel regression estimation, namely the Common Effect Model, Fixed Effect Model, and Random Effect Model. The results showed that the NPL, LDR and NII, positively affected financial system stability, while the BOPO negative affected.
{"title":"ANALYSES OF BANK PERFORMANCE ON FINANCIAL SYSTEM STABILITY IN INDONESIA","authors":"Moh. Adenan","doi":"10.36841/growth-journal.v21i1.2994","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2994","url":null,"abstract":"Institutions with high risk in their business. Large banks have a close relationship with bank risk. This study aimed to determine the effect of Commercial Bank Business Group with a minimum core capital of Rp. 30 trillion (the 4th CBBG) banks' performance in Indonesia on Indonesia's financial system stability using secondary data for 2005-2020. This study uses a simple panel regression estimation, namely the Common Effect Model, Fixed Effect Model, and Random Effect Model. The results showed that the NPL, LDR and NII, positively affected financial system stability, while the BOPO negative affected. \u0000 ","PeriodicalId":75887,"journal":{"name":"Growth","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85633072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-19DOI: 10.36841/growth-journal.v21i1.2879
Rudi Kristiawan
The aim of the research is to obtain empirical evindence of the effect of transformational leadership in education and training and organizational commitment on performance and loyalty as intervenning variables. By using the Partial Least Square (PLS) quantitative approach. Empirical finding obtaind that transformational leadership has a significant positive effect on loyalty, education and traoining has a significant positive effect on loyalty, organizational commitment has a significant positive effect on loyalty, tranformational leadersip has a positive but not significant effect on performance, education and training has a significant positive effect on performance commitment organizational has a significant positive effect on performance. Loyalty has a significant positive effect on performance, transformational leadership has a significant positive effectr on performance through loyalty, and education and training has a significant positive effect on performance through organizationalcommitment has a significant positive effect on performance through loyalty.
{"title":"PENGARUH LEADERSHIP TRANSFORMATIONAL PENDIDIKAN DAN PELATIHAN SERTA KOMITMEN ORGANISASIONAL TERHADAP KINERJA DAN LOYALITAS SEBAGAI VARIABEL INTERVENING (STUDI PADA RUTAN KELAS IIB SITUBONDO)","authors":"Rudi Kristiawan","doi":"10.36841/growth-journal.v21i1.2879","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2879","url":null,"abstract":"The aim of the research is to obtain empirical evindence of the effect of transformational leadership in education and training and organizational commitment on performance and loyalty as intervenning variables. By using the Partial Least Square (PLS) quantitative approach. Empirical finding obtaind that transformational leadership has a significant positive effect on loyalty, education and traoining has a significant positive effect on loyalty, organizational commitment has a significant positive effect on loyalty, tranformational leadersip has a positive but not significant effect on performance, education and training has a significant positive effect on performance commitment organizational has a significant positive effect on performance. Loyalty has a significant positive effect on performance, transformational leadership has a significant positive effectr on performance through loyalty, and education and training has a significant positive effect on performance through organizationalcommitment has a significant positive effect on performance through loyalty.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87286721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-10DOI: 10.36841/growth-journal.v21i1.2844
Riska Ayu Pramesthi
The quality of leadership greatly affects the work discipline and work environment of an employee in an organization. A leader is defined as a person's ability to be able to influence other people, through communication, either directly or indirectly, with the intention of moving these people so that they are willing to follow the leader's wishes with understanding, awareness and pleasure. The leadership role, no doubt, also contributes to a company. Work discipline is a management action to encourage members of the organization to meet the demands of these various provisions, in other words employee discipline is a form of training that seeks to improve and shape the knowledge, attitudes and behavior of employees so that these employees voluntarily try to work cooperatively with employees who others and improve work performance (Siagian, 2013: 305). The work environment is everything that exists around the employee and can affect the carrying out of the tasks assigned to him, for example by having air conditioning (AC), adequate lighting and directions from the leader. This study aims to determine whether the quality of leadership, work discipline, and work environment can improve employee performance. The research method used is a qualitative method with the type of literature study or Library Research, which examines literature books in accordance with the theories discussed especially in the scope of Human Resource Management (MSDM). The results of this study indicate that the quality of leadership, work discipline, and work environment can improve employee performance, if carried out correctly in human resource management in a company.
{"title":"KUALITAS KEPEMIMPINAN, DISIPLIN KERJA, DAN LINGKUNGAN KERJA SEBAGAI FAKTOR PENDUKUNG PENINGKATAN KINERJA KARYAWAN","authors":"Riska Ayu Pramesthi","doi":"10.36841/growth-journal.v21i1.2844","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2844","url":null,"abstract":"The quality of leadership greatly affects the work discipline and work environment of an employee in an organization. A leader is defined as a person's ability to be able to influence other people, through communication, either directly or indirectly, with the intention of moving these people so that they are willing to follow the leader's wishes with understanding, awareness and pleasure. The leadership role, no doubt, also contributes to a company. Work discipline is a management action to encourage members of the organization to meet the demands of these various provisions, in other words employee discipline is a form of training that seeks to improve and shape the knowledge, attitudes and behavior of employees so that these employees voluntarily try to work cooperatively with employees who others and improve work performance (Siagian, 2013: 305). The work environment is everything that exists around the employee and can affect the carrying out of the tasks assigned to him, for example by having air conditioning (AC), adequate lighting and directions from the leader. This study aims to determine whether the quality of leadership, work discipline, and work environment can improve employee performance. The research method used is a qualitative method with the type of literature study or Library Research, which examines literature books in accordance with the theories discussed especially in the scope of Human Resource Management (MSDM). The results of this study indicate that the quality of leadership, work discipline, and work environment can improve employee performance, if carried out correctly in human resource management in a company.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"83 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76250538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-21DOI: 10.36841/growth-journal.v21i1.2817
Safira Nur, Haris Hermawan, Pawestri Winahyu
The rapid development of technology and communication through social media such as digital marketing is the pillar of information. Basically productive economic businesses still need the right marketing media to promote their products. Many businessmen use existing social media as a tool to promote their products to the public. One of them such as UMKM Salad Alvi which started selling their products via Instagram, Facebook, and WhatsApp. This proves the ability of UMKM Salad Alvi to adapt along with technological developments. This UMKM has used various social media such as WhatsApp, Facebook, and Instagram which can introduce brands and make it easier for consumers to choose a variety of products and quality. the use of social media can make it easier for the customer to know the existence of the UMKM. UMKM Salad Alvi, to encourage purchases and increase brand awareness or brand awareness of UMKM Salad Alvi. The purpose of this study was to determine the effect of social media WhatsApp, Facebook, and Instagram on strengthening brand awareness in MSME Salad Alvi. Quantitative method used in this research. This research involves UMKM Alvi Salad consumers who follow or transact with UMKM Alvi Salad through social media WhatsApp, Facebook, and Instagram. Regarding sampling by purposive sampling as many as 90 respondents. The results showed that the use of WhatsApp, Facebook, and Instagram social media had a significant influence on strengthening brand awareness in MSME Salad Alvi.
{"title":"PENGARUH MEDIA SOSIAL SEBAGAI DIGITAL MARKETING TERHADAP PENGUATAN BRAND AWARENESS PADA UMKM SALAD ALVI","authors":"Safira Nur, Haris Hermawan, Pawestri Winahyu","doi":"10.36841/growth-journal.v21i1.2817","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2817","url":null,"abstract":"The rapid development of technology and communication through social media such as digital marketing is the pillar of information. Basically productive economic businesses still need the right marketing media to promote their products. Many businessmen use existing social media as a tool to promote their products to the public. One of them such as UMKM Salad Alvi which started selling their products via Instagram, Facebook, and WhatsApp. This proves the ability of UMKM Salad Alvi to adapt along with technological developments. This UMKM has used various social media such as WhatsApp, Facebook, and Instagram which can introduce brands and make it easier for consumers to choose a variety of products and quality. the use of social media can make it easier for the customer to know the existence of the UMKM. UMKM Salad Alvi, to encourage purchases and increase brand awareness or brand awareness of UMKM Salad Alvi. The purpose of this study was to determine the effect of social media WhatsApp, Facebook, and Instagram on strengthening brand awareness in MSME Salad Alvi. Quantitative method used in this research. This research involves UMKM Alvi Salad consumers who follow or transact with UMKM Alvi Salad through social media WhatsApp, Facebook, and Instagram. Regarding sampling by purposive sampling as many as 90 respondents. The results showed that the use of WhatsApp, Facebook, and Instagram social media had a significant influence on strengthening brand awareness in MSME Salad Alvi.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"111 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80617757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-19DOI: 10.36841/growth-journal.v21i1.2813
Silvi Wardiyah, Feti Fatimah, Y. Wibowo
Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims to explain and analyze the use of STP (Segmenting, Targeting, Positioning) and marketing mix (Marketing mix) in online marketing through the Instagram application at the Medina Kalisat Shop. This study uses qualitative research with descriptive methods. From the results of the analysis that has been carried out, the researcher concludes that Toko Madinah has implemented STP well. The results of the analysis of the marketing mix (marketing mix), the company pays attention to the variables from the STP (Segmenting, Targeting, Positioning) of a company so that online marketing management can run smoothly. effective and efficient. Toko Madinah still has limited knowledge in marketing through Instagram so that the function of social media that they have is not optimal. Suggestions for optimizing online marketing through Instagram are by utilizing the features of Instagram videos, Live videos, Instagram stories, and shopping tags.
{"title":"PEMANFAATAN MANAJEMEN PEMASARAN SECARA ONLINE MELALUI APLIKASI INSTAGRAM PADA TOKO MADINAH KALISAT","authors":"Silvi Wardiyah, Feti Fatimah, Y. Wibowo","doi":"10.36841/growth-journal.v21i1.2813","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2813","url":null,"abstract":"Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims to explain and analyze the use of STP (Segmenting, Targeting, Positioning) and marketing mix (Marketing mix) in online marketing through the Instagram application at the Medina Kalisat Shop. This study uses qualitative research with descriptive methods. From the results of the analysis that has been carried out, the researcher concludes that Toko Madinah has implemented STP well. The results of the analysis of the marketing mix (marketing mix), the company pays attention to the variables from the STP (Segmenting, Targeting, Positioning) of a company so that online marketing management can run smoothly. effective and efficient. Toko Madinah still has limited knowledge in marketing through Instagram so that the function of social media that they have is not optimal. Suggestions for optimizing online marketing through Instagram are by utilizing the features of Instagram videos, Live videos, Instagram stories, and shopping tags.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"25 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81305549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.36841/growth-journal.v21i1.2810
Sinta Nuriyah, Trias Setyowati, R. Rusdiyanto
Sumber Daya Manusia merupakan asset penting disebuah perusahaan yang berperan mengatur setiap hubungan agar tercapainya tujuan yang diharapkan. Maka dari itu sebuah perusahaan harus mampu mempertahakan dan mengelola sumber daya yang dimiliki agar selalu menjadi lebih baik lagi dari kurun waktu ke waktu. Pemerintah Kabupaten Jember memiliki perusahaan PDAM Tirta Pandalungan Kabupaten Jember yang berfungsi untuk menyediakan air bagi penduduk Kabupaten Jember dengan kualitas dan kuantitas yang tinggi.. PDAM Tirta Pandalungan Jember, dari tahun 2018-2022 bisa dikatakan bahwa bagian pemasaran PDAM Tirta Pandalungan belum menunjukkan kinerja terbaiknya karena masih banyak target yang belum tercapai hingga tahun 2021. Persepsi departemen pemasaran terhadap kinerja karyawan berubah seiring waktu. Jika ditangani dengan baik, tidak menutup kemungkinan realisasinya mencapai target 100%. Berdasarkan hasil uji analisis regresi semua variable memberikan pengaruh pada kinerja karyawan kecuali variable pengembangan karir yang tidak berpengaruh signifikan terhadap kinerja karyawan. Berdasarkan uji koefisien determinasi diperoleh nilai R sebesar 0.294 dengan begitu 0.706 kinerja karyawan di PDAM Tirta Pandalungan Jember di pengaruhi oleh variable lain seperti gaya kepemimpinan, lingkungan kerja dan kompensasi.
{"title":"PENGARUH PENGEMBANGAN KARIR, DISIPLIN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PERUSAHAAN DAERAH AIR MINUM TIRTA PANDALUNGAN JEMBER","authors":"Sinta Nuriyah, Trias Setyowati, R. Rusdiyanto","doi":"10.36841/growth-journal.v21i1.2810","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2810","url":null,"abstract":" \u0000Sumber Daya Manusia merupakan asset penting disebuah perusahaan yang berperan mengatur setiap hubungan agar tercapainya tujuan yang diharapkan. Maka dari itu sebuah perusahaan harus mampu mempertahakan dan mengelola sumber daya yang dimiliki agar selalu menjadi lebih baik lagi dari kurun waktu ke waktu. Pemerintah Kabupaten Jember memiliki perusahaan PDAM Tirta Pandalungan Kabupaten Jember yang berfungsi untuk menyediakan air bagi penduduk Kabupaten Jember dengan kualitas dan kuantitas yang tinggi.. PDAM Tirta Pandalungan Jember, dari tahun 2018-2022 bisa dikatakan bahwa bagian pemasaran PDAM Tirta Pandalungan belum menunjukkan kinerja terbaiknya karena masih banyak target yang belum tercapai hingga tahun 2021. Persepsi departemen pemasaran terhadap kinerja karyawan berubah seiring waktu. Jika ditangani dengan baik, tidak menutup kemungkinan realisasinya mencapai target 100%. Berdasarkan hasil uji analisis regresi semua variable memberikan pengaruh pada kinerja karyawan kecuali variable pengembangan karir yang tidak berpengaruh signifikan terhadap kinerja karyawan. Berdasarkan uji koefisien determinasi diperoleh nilai R sebesar 0.294 dengan begitu 0.706 kinerja karyawan di PDAM Tirta Pandalungan Jember di pengaruhi oleh variable lain seperti gaya kepemimpinan, lingkungan kerja dan kompensasi.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90943704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.36841/growth-journal.v21i1.2811
Anabella Rieska Ardhiza, W. Setianingsih, Ahmad Izzudin
In order to ascertain the impact of product design, personal branding, distribution, and digital marketing on purchasing choices for kpop albums on the Weverse Shop app, study was carried out. An electronic survey that was given to both women and men who had purchased K-pop records through the Weverse Shop program served as the basis for this study's quantitative approach, which included a purposive sampling method of 112 respondents. Multiple linear regression analysis, partial analyzing (t testing), and testing the coefficient of determination are all employed in data analysis (R2). The analysis's results, which were obtained using SPSS version 25, also reveal that while the distribution and digital marketing variables have a significant impact on buying behavior, the product design and personal brand variables have a significant effect.
{"title":"PENGARUH DESIGN PRODUCT, PERSONAL BRANDING, DISTRIBUTION, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ALBUM K-POP (studi kasus pembeli pada Weverse Shop)","authors":"Anabella Rieska Ardhiza, W. Setianingsih, Ahmad Izzudin","doi":"10.36841/growth-journal.v21i1.2811","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2811","url":null,"abstract":" \u0000In order to ascertain the impact of product design, personal branding, distribution, and digital marketing on purchasing choices for kpop albums on the Weverse Shop app, study was carried out. An electronic survey that was given to both women and men who had purchased K-pop records through the Weverse Shop program served as the basis for this study's quantitative approach, which included a purposive sampling method of 112 respondents. Multiple linear regression analysis, partial analyzing (t testing), and testing the coefficient of determination are all employed in data analysis (R2). The analysis's results, which were obtained using SPSS version 25, also reveal that while the distribution and digital marketing variables have a significant impact on buying behavior, the product design and personal brand variables have a significant effect.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"90 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76339850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.36841/growth-journal.v21i1.2809
Fidi Santri Ari Valiyana, M. N. Azhad, Nursaidah Nursaidah
Perkembangan bisnis industri makanan dan minuman di Indonesia saat ini berkembang sangat pesat, salah satunya dalam bisnis kuliner. Hal ini terlihat pada banyak industri yang saat ini berjuang merebut hati konsumen dengan meningkatkan pilihan produk dan kualitas pelayanan. Kota Banyuwangi adalah sala satu kota yang terletak di Propinsi Jawa Timur, Banyuwangi terkenal dengan beberapa masakan kuliner salah satunya yaitu Bakso. Makanan bakso yang terkenal salah satuya yaitu Bakso Soponyono yang terletak di kota Banyuwangi. Bakso Soponyono Banyuwangi ini mampu bersaing di pasaran dengan menerapkan beberapa strategi pemasaran yang baik, dengan melengkapi variasi produk pada menu bakso, dimana konsumen dapat memilih menu bako yang beragam, sehingga konsumen tidak merasa bosan dengan menu bakso yang biasa saja. Bakso Soponyono Banyuwangi saat ini mengalami fluktuasi dalam jumlah omset penjualan yang cukup signifikan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variasi produk dan kualitas pelayanan yang berpengaruh signifikan terhadap kepuasan konsumen Bakso Soponyono Banyuwangi. Jenis penelitian ini adalah penelitian sebab akibat. Populasi penelitian ini adalah konsumen Bakso Soponyono Banyuwangi. Sampel terdiri dari 120 responden dengan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pemilihan produk dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen Bakso Soponyono Banyuwangi.
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