The purpose of this study was to examine and analyze the partial and simultaneous influence of leadership style, work motivation, organizational culture and work environment on the performance of sub-district employees in Bondowoso Regency. This research uses an explanatory research approach with a population of 720 employees, and a sample of 144 respondents with the technique of determining the sample is purposive sampling. Data processing was analyzed using descriptive statistics with multiple linear regression analysis techniques using SPSS 22.0. Based on the results of the study, it was concluded that leadership style, work motivation, organizational culture and work environment had a partial or simultaneous influence on the performance of sub-district employees in Bondowoso Regency.
{"title":"GAYA KEPEMIMPINAN, MOTIVASI, BUDAYA ORGANISASI, DAN LINGKUNGAN KERJA BERPENGARUH TERHADAP KINERJA PEGAWAI KECAMATAN DI KABUPATEN BONDOWOSO","authors":"Siti Nurul Aini, Suwignyo Widagdo, Muhaimin Dimyati","doi":"10.36841/growth-journal.v21i1.2797","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2797","url":null,"abstract":"The purpose of this study was to examine and analyze the partial and simultaneous influence of leadership style, work motivation, organizational culture and work environment on the performance of sub-district employees in Bondowoso Regency. This research uses an explanatory research approach with a population of 720 employees, and a sample of 144 respondents with the technique of determining the sample is purposive sampling. Data processing was analyzed using descriptive statistics with multiple linear regression analysis techniques using SPSS 22.0. Based on the results of the study, it was concluded that leadership style, work motivation, organizational culture and work environment had a partial or simultaneous influence on the performance of sub-district employees in Bondowoso Regency.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85147721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-06DOI: 10.36841/growth-journal.v21i1.2786
Khoirun Nisak, Abdurrahman Muqsith
Permaian penetapan harga dalam persaingan usaha selalu menjadi polemik bagi masyarakat termasuk pula di pasar batik pamekasan atau yang biasa dikenal dengan istilah p asar Bhere’ oleh masyarakat Pamekasan. Berangkat dari hal tersebut tujuan penelitian ini adalah mengkaji penetapan harga di pasar batik Pamekasan dengan menggunakan kajian Undang-Undang No.5 Tahun 1999 Anti Monopoli dan hukum ekonomi Syariah (KHES) dengan menggunakan penelitian empiris atau deskriptif kualitatif yang disesuaikan dengan fokus penelitian sehingga mengasilkan beberapa temuan sebagaimana berikut; (1) penetapkan harga batik di pasar batik Pamekasan jika dilihat dari perspektif UU Anti Monopoli telah melanggar Pasal 7 (tujuh) UU Anti Monopoli, indikasi pelanggaran tersebut terdapat pada cara penetapan harga di bawah harga pasar yang dilakukan oleh beberapa kelompok tertentu. Meskipun kesepatakan tersebut tidak secara tertulis namun adanya kata sepakat dalam menetapkan harga dibawah harga pasar, telah menjadi indikasi adanya perjanjian tidak tertulis yang jelas dilarang dalam Pasal 7 UU Anti Monopoli. (2) jika di tinjau dari perspektif hukum ekonomi Syariah, penetapan harga di pasar batik Pamekasan masih belum memenuhi kreteria-kreteria keislaman seperti kejujuran, keadilan, dan keterbukaan. Sehingga tujuan utama KHES guna dalam mencapai dalam jual beli dipasar batik Pamekasan belum terlaksanai dengan baik . Hal tersebut dikarenakan masih banyak ditemukan dari pedagang batik yang melakukan kecurangan dan bahkan kebohongan terhadap para konsumenya.
{"title":"STRATEGI PENETAPAN HARGA OLEH PEDAGANG DI PASAR BATIK PAMEKASAN (kajian Undang-Undang Anti Monopoli dan Kompilasi Hukum Ekonomi Syariah)","authors":"Khoirun Nisak, Abdurrahman Muqsith","doi":"10.36841/growth-journal.v21i1.2786","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2786","url":null,"abstract":"Permaian penetapan harga dalam persaingan usaha selalu menjadi polemik bagi masyarakat termasuk pula di pasar batik pamekasan atau yang biasa dikenal dengan istilah p asar Bhere’ oleh masyarakat Pamekasan. Berangkat dari hal tersebut tujuan penelitian ini adalah mengkaji penetapan harga di pasar batik Pamekasan dengan menggunakan kajian Undang-Undang No.5 Tahun 1999 Anti Monopoli dan hukum ekonomi Syariah (KHES) dengan menggunakan penelitian empiris atau deskriptif kualitatif yang disesuaikan dengan fokus penelitian sehingga mengasilkan beberapa temuan sebagaimana berikut; (1) penetapkan harga batik di pasar batik Pamekasan jika dilihat dari perspektif UU Anti Monopoli telah melanggar Pasal 7 (tujuh) UU Anti Monopoli, indikasi pelanggaran tersebut terdapat pada cara penetapan harga di bawah harga pasar yang dilakukan oleh beberapa kelompok tertentu. Meskipun kesepatakan tersebut tidak secara tertulis namun adanya kata sepakat dalam menetapkan harga dibawah harga pasar, telah menjadi indikasi adanya perjanjian tidak tertulis yang jelas dilarang dalam Pasal 7 UU Anti Monopoli. (2) jika di tinjau dari perspektif hukum ekonomi Syariah, penetapan harga di pasar batik Pamekasan masih belum memenuhi kreteria-kreteria keislaman seperti kejujuran, keadilan, dan keterbukaan. Sehingga tujuan utama KHES guna dalam mencapai dalam jual beli dipasar batik Pamekasan belum terlaksanai dengan baik . Hal tersebut dikarenakan masih banyak ditemukan dari pedagang batik yang melakukan kecurangan dan bahkan kebohongan terhadap para konsumenya.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"133 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87037852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-06DOI: 10.36841/growth-journal.v21i1.2788
Zahratullidya Regita Salsabilla, W. Setianingsih, I. Dewi
This research aims to test whether the promotions carried out by Bank Syariah Indonesia Jember through instagram are effective in increasing the number of customers. This study uses AIDA method as the variables namely Attention(X1), Interest(X2), Desire(X3), Action(X4). The problem raised in this study is that there are still many people with relatively low interest in saving in islamic banking because some people are not yet interested in choosing Islamic products over conventional products and because Islamic financial literacy in society is still low. Some of the deficiencies in the instagram account of Bank Syariah Indonesia Jember, such as the lack response from followers on each post, made reseacrchers interested in testing how effective the instagram acoount of Bank Syariah Indonesia Jember is in increasing the number of customers. The type of research used quantitative with descriptive research methods. The data collection method is through surveys and distributing questionnaires via Google Form and distributed to 80 respondents. The result of this study indicate that at the attention stage, the score is 77%, instrest is 77% desire 78%, action 77%. Based on the results of this study where all stages are in the good category, the results of this study are in accordance with the theory by Paulus (2012) that if the effectiveness valuereaches the 60%- 80% catgeory it is catgeorized good. This reflects that promotions through instagram carried out by Bank Syariah Indonesia Jember are well able to attract customers to use the products offered by Bank Syariah Indonesia Jember.
本研究旨在测试Bank ysariah Indonesia Jember通过instagram进行的促销活动是否有效地增加了客户数量。本研究使用AIDA方法作为变量，即注意力(X1)，兴趣(X2)，欲望(X3)，行动(X4)。本研究提出的问题是，仍然有许多人对伊斯兰银行储蓄的兴趣相对较低，因为有些人还没有兴趣选择伊斯兰产品而不是传统产品，因为社会上的伊斯兰金融知识水平仍然很低。Bank Syariah Indonesia Jember的instagram账户存在一些不足之处，比如每条帖子都缺乏关注者的回应，这让研究人员有兴趣测试Bank Syariah Indonesia Jember的instagram账户在增加客户数量方面的效果如何。研究类型使用定量和描述性研究方法。数据收集方法是通过问卷调查和通过Google Form分发问卷，并分发给80名受访者。本研究结果表明，在注意阶段，得分为77%，兴趣为77%，欲望为78%，行动为77%。根据本研究的结果，所有阶段都处于良好的类别，本研究的结果符合Paulus(2012)的理论，即如果有效性值达到60%- 80%的类别，则被归类为良好。这反映了Bank ysariah Indonesia Jember通过instagram进行的促销能够很好地吸引客户使用Bank ysariah Indonesia Jember提供的产品。
{"title":"EFEKTIFITAS PEMASARAN MELALUI INSTAGRAM TERHADAP PENINGKATAN JUMLAH NASABAH PADA PT BANK SYARIAH INDONESIA KC JEMBER","authors":"Zahratullidya Regita Salsabilla, W. Setianingsih, I. Dewi","doi":"10.36841/growth-journal.v21i1.2788","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2788","url":null,"abstract":"This research aims to test whether the promotions carried out by Bank Syariah Indonesia Jember through instagram are effective in increasing the number of customers. This study uses AIDA method as the variables namely Attention(X1), Interest(X2), Desire(X3), Action(X4). The problem raised in this study is that there are still many people with relatively low interest in saving in islamic banking because some people are not yet interested in choosing Islamic products over conventional products and because Islamic financial literacy in society is still low. Some of the deficiencies in the instagram account of Bank Syariah Indonesia Jember, such as the lack response from followers on each post, made reseacrchers interested in testing how effective the instagram acoount of Bank Syariah Indonesia Jember is in increasing the number of customers. The type of research used quantitative with descriptive research methods. The data collection method is through surveys and distributing questionnaires via Google Form and distributed to 80 respondents. The result of this study indicate that at the attention stage, the score is 77%, instrest is 77% desire 78%, action 77%. Based on the results of this study where all stages are in the good category, the results of this study are in accordance with the theory by Paulus (2012) that if the effectiveness valuereaches the 60%- 80% catgeory it is catgeorized good. This reflects that promotions through instagram carried out by Bank Syariah Indonesia Jember are well able to attract customers to use the products offered by Bank Syariah Indonesia Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90945934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Village Owned Enterprises (BUMDes) are business entities established and managed by villages together with local communities to manage village assets, explore village potential and make villages develop for the welfare of village communities, in recording BUMDes financial reports still use a manual system so it is less effective and efficient . Along with the times, the recording of financial statements utilizes technology in the form of the MYOB application which can facilitate the recording of financial reports based on SAK ETAP. The MYOB application is an application from Sage Group products and is a bookkeeping application that functions to make it easier for HR to keep financial records and is the application that has the largest number of users in the world after Quickbooks. Using software will make work more effective and efficient. However, when using this software, the user must be careful and understand because if a slight error occurs, the data processing will repeat from the beginning.
{"title":"REKONSTRUKSI PENYUSUNAN LAPORAN KEUANGAN BERBASIS TEKNOLOGI PADA BUMDES AMANAH TEMPUREJO","authors":"Devi Wulandari, Norita Citra Yuliarti, Rendy Mirwan Aspirandi","doi":"10.36841/growth-journal.v21i1.2783","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2783","url":null,"abstract":" \u0000Village Owned Enterprises (BUMDes) are business entities established and managed by villages together with local communities to manage village assets, explore village potential and make villages develop for the welfare of village communities, in recording BUMDes financial reports still use a manual system so it is less effective and efficient . Along with the times, the recording of financial statements utilizes technology in the form of the MYOB application which can facilitate the recording of financial reports based on SAK ETAP. \u0000 The MYOB application is an application from Sage Group products and is a bookkeeping application that functions to make it easier for HR to keep financial records and is the application that has the largest number of users in the world after Quickbooks. Using software will make work more effective and efficient. However, when using this software, the user must be careful and understand because if a slight error occurs, the data processing will repeat from the beginning. \u0000 ","PeriodicalId":75887,"journal":{"name":"Growth","volume":"175 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89037554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-28DOI: 10.36841/growth-journal.v20i2.2772
E. Ediyanto
This study uses statistical applications. The population in this study were customers who visited Duta Minimarket Mimbaan Situbondo. The sample used was 99 respondents and used a simple random sampling method. Data collection was carried out using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of the t test show that all the independent variables (product variety, price, location) have a positive effect on the dependent variable, namely repeat purchases. Multiple linear regression analysis shows that Y = -1.005 E-16 + 0.290 X1 + 0.346 X2 + 0.404 X3 + e. The standard error is 0.080, meaning that all variables calculated in the SPSS version 22 test for Windows 10 have a confounding variable level of 0.080. The results of the t test, tcount product diversity (2.042), price (3.594) and location (4.447). The diversity of products, prices and locations have a partial effect on customer satisfaction tcount > ttable. The results of the F test show Fcount > Ftable, namely 19.855 > 2.70. The coefficient of determination (adjusted R2) obtained is 0.385. This means that 38.5% of consumer satisfaction is influenced by product variety, price and location variables. The remaining 61.5% is influenced by other variables.
{"title":"PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA DUTA MINIMARKET MIMBAAN SITUBONDO","authors":"E. Ediyanto","doi":"10.36841/growth-journal.v20i2.2772","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.2772","url":null,"abstract":" This study uses statistical applications. The population in this study were customers who visited Duta Minimarket Mimbaan Situbondo. The sample used was 99 respondents and used a simple random sampling method. Data collection was carried out using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of the t test show that all the independent variables (product variety, price, location) have a positive effect on the dependent variable, namely repeat purchases. Multiple linear regression analysis shows that Y = -1.005 E-16 + 0.290 X1 + 0.346 X2 + 0.404 X3 + e. The standard error is 0.080, meaning that all variables calculated in the SPSS version 22 test for Windows 10 have a confounding variable level of 0.080. The results of the t test, tcount product diversity (2.042), price (3.594) and location (4.447). The diversity of products, prices and locations have a partial effect on customer satisfaction tcount > ttable. The results of the F test show Fcount > Ftable, namely 19.855 > 2.70. The coefficient of determination (adjusted R2) obtained is 0.385. This means that 38.5% of consumer satisfaction is influenced by product variety, price and location variables. The remaining 61.5% is influenced by other variables.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90883498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-22DOI: 10.36841/growth-journal.v21i1.2764
Hendrik Tri Oktaviansyah, Rizal Rachman
Performance measurement is very important, because performance measurement can later be used as a performance evaluation in the future by taking into account financial and non-financial aspects. The purpose of this study was to determine the BSC design in Koperasi Syariah Sekar Tanjung. This research is a qualitative research, that data in the form of descriptive explanations that explain a description of certain objects and results. This study uses the BSC perspective to design the BSC in Koperasi Syariah Sekar Tanjung Jember. The data analysis method used is describing the vision and mission, SWOT analysis, determining alternative strategies, causal relationships between perspectives, determining lead and lag indicators of alternative strategies as well as targets and initiatives of strategic objectives, and determining implementation mechanisms. Koperasi Syariah Sekar Tanjung Strategy, Arjasa District, Jember Regency, when designed using BSC seen from 4 perspectives, it is necessary to improve the quality of human resources, improve the quality of excellent service to customers, increase customer satisfaction, and increase financial ratios.
{"title":"DESAIN BALANCE SCORECARD DI KOPERASI SYARIAH SEKAR TANJUNG KECAMATAN ARJASA KABUPATEN JEMBER","authors":"Hendrik Tri Oktaviansyah, Rizal Rachman","doi":"10.36841/growth-journal.v21i1.2764","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2764","url":null,"abstract":"Performance measurement is very important, because performance measurement can later be used as a performance evaluation in the future by taking into account financial and non-financial aspects. The purpose of this study was to determine the BSC design in Koperasi Syariah Sekar Tanjung. This research is a qualitative research, that data in the form of descriptive explanations that explain a description of certain objects and results. This study uses the BSC perspective to design the BSC in Koperasi Syariah Sekar Tanjung Jember. The data analysis method used is describing the vision and mission, SWOT analysis, determining alternative strategies, causal relationships between perspectives, determining lead and lag indicators of alternative strategies as well as targets and initiatives of strategic objectives, and determining implementation mechanisms. Koperasi Syariah Sekar Tanjung Strategy, Arjasa District, Jember Regency, when designed using BSC seen from 4 perspectives, it is necessary to improve the quality of human resources, improve the quality of excellent service to customers, increase customer satisfaction, and increase financial ratios.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"105 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73693472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-21DOI: 10.36841/growth-journal.v21i1.2763
Nila Rosa Riya, Seno Sumowo, Y. Wibowo
Perkembangan dunia modern dan globalisasi saat ini kita membutuhkan kemajuan dibidang komunikasi. Hal ini menjadikan timbulnya persaingan dalam bidang telekomunikasi persaingan tersebut dapat dilihat dari banyaknya produsen memproduksi berbagai produk komunikasi seperti smartphone yang menawarkan berbagai jenis produk baru dengan inovasi yang berbeda dari produk-produk sebelumnya. Kota bondowoso menjadi salah satu tempat penjulan produk smartphone realme yang menjadi target pangsa pasar oleh perusahaan. BRC cell adalah salah satu konter di Bondowoso yang menjual smartphone Realme, dimana nukman cell melakukan penjualan dengan memanfaatkan celebrity endorsement dari peusahaan Realme itu sendiri, mengenai kualitas produk dari smartphone Realme tidak dapat diragukan lagi, tentu hal ini akan menjadi Brand image(citra merek) tersediri di masyarakat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari celebrity endorse, kualitas produk dan brand image keputusan pembelian Handphone Realme di BRC Cell Bondowoso. Populasi dalam penelitian ini yaitu konsumen BRC Cell Bondowoso. Sampel yang digunakan sebanyak 150 responden dengan menggunakan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa celebrity endorse, kualitas produk dan brand image berpengaruh signifikan terhadap keputusan pembelian Handphone Realme di BRC Cell Bondowoso.
{"title":"PENGARUH CELEBRITY ENDORSE, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME DI BRC BONDOWOSO","authors":"Nila Rosa Riya, Seno Sumowo, Y. Wibowo","doi":"10.36841/growth-journal.v21i1.2763","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2763","url":null,"abstract":"Perkembangan dunia modern dan globalisasi saat ini kita membutuhkan kemajuan dibidang komunikasi. Hal ini menjadikan timbulnya persaingan dalam bidang telekomunikasi persaingan tersebut dapat dilihat dari banyaknya produsen memproduksi berbagai produk komunikasi seperti smartphone yang menawarkan berbagai jenis produk baru dengan inovasi yang berbeda dari produk-produk sebelumnya. Kota bondowoso menjadi salah satu tempat penjulan produk smartphone realme yang menjadi target pangsa pasar oleh perusahaan. BRC cell adalah salah satu konter di Bondowoso yang menjual smartphone Realme, dimana nukman cell melakukan penjualan dengan memanfaatkan celebrity endorsement dari peusahaan Realme itu sendiri, mengenai kualitas produk dari smartphone Realme tidak dapat diragukan lagi, tentu hal ini akan menjadi Brand image(citra merek) tersediri di masyarakat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari celebrity endorse, kualitas produk dan brand image keputusan pembelian Handphone Realme di BRC Cell Bondowoso. Populasi dalam penelitian ini yaitu konsumen BRC Cell Bondowoso. Sampel yang digunakan sebanyak 150 responden dengan menggunakan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa celebrity endorse, kualitas produk dan brand image berpengaruh signifikan terhadap keputusan pembelian Handphone Realme di BRC Cell Bondowoso.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82071548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.36841/growth-journal.v21i1.2762
Khalifah Hikmah Alarni, Achmad Hasan Hafidzi, Y. Wibowo
Study aims to determine and analyze the effect of service quality, price and features on Gojek customer satisfaction during the Covid-19 outbreak in Banyuwagi. The primary data source used in this study is the respondents' answers through questionnaire items. The population of this study is all Gojek customers in Banyuwangi whose number cannot be counted with certainty. Thus the number of samples in this study amounted to 90 respondents. The analytical tool used in this study is multiple linear regression analysis. Many regression test results indicate that service quality has a positive effect on customer satisfaction. This proves that good service quality will increase Gojek customer satisfaction in Banyuwangi. Price has a positive effect on satisfaction. This proves that the right price will increase Gojek customer satisfaction in Banyuwangi. Features have a positive effect on customer satisfaction. This proves that better features will increase Gojek customer satisfaction in Banyuwangi. The results of the partial test (t test) show that service quality, price and features have a significant effect on Gojek customer satisfaction.
{"title":"PENGARUH KUALITAS PELAYANAN, HARGA, DAN FITUR TERHADAP KEPUASAAN PELANGGAN GOJEK SAAT PENDEMI COVID-19 DI BANYUWANGI (STUDI KASUS PELANGGAN FITUR GOFOOD)","authors":"Khalifah Hikmah Alarni, Achmad Hasan Hafidzi, Y. Wibowo","doi":"10.36841/growth-journal.v21i1.2762","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2762","url":null,"abstract":"Study aims to determine and analyze the effect of service quality, price and features on Gojek customer satisfaction during the Covid-19 outbreak in Banyuwagi. The primary data source used in this study is the respondents' answers through questionnaire items. The population of this study is all Gojek customers in Banyuwangi whose number cannot be counted with certainty. Thus the number of samples in this study amounted to 90 respondents. The analytical tool used in this study is multiple linear regression analysis. Many regression test results indicate that service quality has a positive effect on customer satisfaction. This proves that good service quality will increase Gojek customer satisfaction in Banyuwangi. Price has a positive effect on satisfaction. This proves that the right price will increase Gojek customer satisfaction in Banyuwangi. Features have a positive effect on customer satisfaction. This proves that better features will increase Gojek customer satisfaction in Banyuwangi. The results of the partial test (t test) show that service quality, price and features have a significant effect on Gojek customer satisfaction.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"80 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79686838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-10DOI: 10.36841/growth-journal.v21i1.2685
D. Fitriani, Feti Fatimah, Ahmad Izzudin
The Oppo brand smartphone is quite well-known in the Jember area because for teenagers this brand has an affordable price and the benefits of the features that are obtained are sufficient for their daily needs. The results of the initial observation that Oppo is one of the products with high sales. This study aims to determine and identify the effect of price, features and promotions on purchasing decisions. This type of research is quantitative research and data collection techniques using observation, interviews and questionnaires to 106 respondents with sampling techniques, using non-probability sampling with a purposive sampling approach. The analytical tools used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis. The test results show that the price variable has no significant effect on product purchasing decisions at Mentari Cell Jember, feature variables have no significant effect on product purchasing decisions at Mentari Cell Jember and promotion variables have a significant effect on product purchasing decisions at Mentari Cell Jember. This proves that promotion can influence customer purchasing decisions, because with promotions the customer can determine the appropriate needs for himself.
{"title":"PENGARUH FITUR, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO (Studi Kasus di Mentari Cell Jember)","authors":"D. Fitriani, Feti Fatimah, Ahmad Izzudin","doi":"10.36841/growth-journal.v21i1.2685","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2685","url":null,"abstract":" \u0000The Oppo brand smartphone is quite well-known in the Jember area because for teenagers this brand has an affordable price and the benefits of the features that are obtained are sufficient for their daily needs. The results of the initial observation that Oppo is one of the products with high sales. This study aims to determine and identify the effect of price, features and promotions on purchasing decisions. This type of research is quantitative research and data collection techniques using observation, interviews and questionnaires to 106 respondents with sampling techniques, using non-probability sampling with a purposive sampling approach. The analytical tools used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis. The test results show that the price variable has no significant effect on product purchasing decisions at Mentari Cell Jember, feature variables have no significant effect on product purchasing decisions at Mentari Cell Jember and promotion variables have a significant effect on product purchasing decisions at Mentari Cell Jember. This proves that promotion can influence customer purchasing decisions, because with promotions the customer can determine the appropriate needs for himself.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88760297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.36841/growth-journal.v21i1.2628
Verdiyanto Verdiyanto, Feti Fatimah, Haris Hermawan
The rapid development of today's business is increasingly dynamic, causing companies to be faced with conditions of intense competition, one of which is a company engaged in the sale of basic commodities, namely rice. The more businesses that have sprung up from time to time, the higher the number of similar businesses has been. This can tighten competition. So that at UD. Putra Sultan Besuki must create an attractive strategy for consumers. The purpose of this study was to test and analyze the effect of product quality, price and packaging on purchasing decisions at UD. Putra Sultan Besuki. This research uses a quantitative type with a descriptive approach. The population of this research is UD. Putra Sultan Besuki’s consumers who made purchases more than twice. 70 respondents were used as sample, and multiple linear regression analysis. The results show that product quality, price, and packaging have a positive and significant influence on purchasing decisions for Rantau Rice at UD. Putra Sultan Besuki.
当今商业的快速发展越来越有活力，导致公司面临着激烈的竞争条件，其中之一就是从事基本商品销售的公司，即大米。不时涌现的企业越多，类似企业的数量就越多。这可能会加剧竞争。在特拉华大学。普特拉苏丹Besuki必须为消费者创造一个有吸引力的战略。本研究的目的是测试和分析产品质量，价格和包装对UD采购决策的影响。Putra Sultan Besuki。本研究采用定量类型与描述性方法。本研究的研究对象为UD。Putra Sultan Besuki的消费者购买了两次以上的商品。以70名调查对象为样本，进行多元线性回归分析。结果表明，产品质量、价格和包装对大屿山大米的购买决策有显著的正向影响。Putra Sultan Besuki。
{"title":"PENGARUH KUALITAS PRODUK, HARGA DAN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN BERAS RANTAU DI UD. PUTRA SULTAN","authors":"Verdiyanto Verdiyanto, Feti Fatimah, Haris Hermawan","doi":"10.36841/growth-journal.v21i1.2628","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2628","url":null,"abstract":"The rapid development of today's business is increasingly dynamic, causing companies to be faced with conditions of intense competition, one of which is a company engaged in the sale of basic commodities, namely rice. The more businesses that have sprung up from time to time, the higher the number of similar businesses has been. This can tighten competition. So that at UD. Putra Sultan Besuki must create an attractive strategy for consumers. The purpose of this study was to test and analyze the effect of product quality, price and packaging on purchasing decisions at UD. Putra Sultan Besuki. This research uses a quantitative type with a descriptive approach. The population of this research is UD. Putra Sultan Besuki’s consumers who made purchases more than twice. 70 respondents were used as sample, and multiple linear regression analysis. The results show that product quality, price, and packaging have a positive and significant influence on purchasing decisions for Rantau Rice at UD. Putra Sultan Besuki. \u0000 ","PeriodicalId":75887,"journal":{"name":"Growth","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78275018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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