Pub Date : 2022-11-30DOI: 10.36841/growth-journal.v20i2.1956
Aulia Nurin Nawafil, Retno Endah Supeni, R. Rusdiyanto
Kepuasan konsumen/nasabah adalah tingkat perasaan seseorang setelah membandingkan kinerja atau hasil yang dia rasakan dibandingkan dengan harapannya. Salah satu faktor untuk mencapai kepuasan konsumen yaitu kualitas pelayanan yang baik, dimana kualitas pelayanan mencakup bukti fisik/tangible, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy. Untuk itu Bank Syariah Indonesia Cabang Jember harus mampu memberikan pelayanan yang baik kepada nasabah agar menciptakan kepuasan bagi nasabah. Penelitian ini bertujuan untuk menguji dan menganalisis apakah bukti fisik/tangibel, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy berpengaruh signifikan dan simultan terhadap nasabah Bank Syariah Indonesia Cabang Jember. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Muhammadiyah Jember selaku nasabah Bank Syariah Indonesia Cabang Jember dan sampel yang digunakan sebanyak 382 responden. Alat analisis data yang digunakan adalah regresi linier berganda, Hasil penelitian membuktikan bahwa bukti fisik/tangible, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy berpengaruh secara signifikan dan simultan terhadap kepuasan nasabah Bank Syariah Indonesia Cabang Jember.
{"title":"KEPUASAN NASABAH MAHASISWA UNIVERSITAS MUHAMMDIYAH JEMBER ATAS KUALITAS LAYANAN BANK SYARIAH INDONESIA CABANG JEMBER","authors":"Aulia Nurin Nawafil, Retno Endah Supeni, R. Rusdiyanto","doi":"10.36841/growth-journal.v20i2.1956","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1956","url":null,"abstract":"Kepuasan konsumen/nasabah adalah tingkat perasaan seseorang setelah membandingkan kinerja atau hasil yang dia rasakan dibandingkan dengan harapannya. Salah satu faktor untuk mencapai kepuasan konsumen yaitu kualitas pelayanan yang baik, dimana kualitas pelayanan mencakup bukti fisik/tangible, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy. Untuk itu Bank Syariah Indonesia Cabang Jember harus mampu memberikan pelayanan yang baik kepada nasabah agar menciptakan kepuasan bagi nasabah. Penelitian ini bertujuan untuk menguji dan menganalisis apakah bukti fisik/tangibel, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy berpengaruh signifikan dan simultan terhadap nasabah Bank Syariah Indonesia Cabang Jember. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Muhammadiyah Jember selaku nasabah Bank Syariah Indonesia Cabang Jember dan sampel yang digunakan sebanyak 382 responden. Alat analisis data yang digunakan adalah regresi linier berganda, Hasil penelitian membuktikan bahwa bukti fisik/tangible, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy berpengaruh secara signifikan dan simultan terhadap kepuasan nasabah Bank Syariah Indonesia Cabang Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79400222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36841/growth-journal.v20i2.1951
N. Sari, Maheni Ika Sari, Jekti Rahayu
Bakso Hadirin is an SME engaged in the culinary industry in general meatballs are served with hot and clear soup, but the father hadirin as the founder and owner of the Bakso Hadirin made a new innovation to produce pentol in frozen food packaging therefore bakso hadirin need to design the right strategy to compete and develop the business. Blue Ocean Strategy is a strategy that the company applies together with its tools and frameworks, to be able to create value innovations, where the company is able to create new value for customers, and is able to create a new market space where there are no competitors in it the goal to be achieved in this study, namely to know the analysis of the business development strategy design using the Blue Ocean Strategy (BOS) approach method in the bakso hadirin business Kencong, Jember Regency. The research method uses a qualitative research approach. by using the four-step framework tool and the abolish-reduce-enhance-create scheme. The result of this study is the promotion factor, the product quality factor must be improved, the product factor must be created, the price factor must be consistent, but The bakso hadirin must be able to be consistent in carrying out a promotion so that the products offered can be known by many people and can increase sales in the long term.
{"title":"RANCANGAN STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BLUE OCEAN STRATEGY PADA USAHA BAKSO HADIRIN KENCONG KABUPATEN JEMBER","authors":"N. Sari, Maheni Ika Sari, Jekti Rahayu","doi":"10.36841/growth-journal.v20i2.1951","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1951","url":null,"abstract":"Bakso Hadirin is an SME engaged in the culinary industry in general meatballs are served with hot and clear soup, but the father hadirin as the founder and owner of the Bakso Hadirin made a new innovation to produce pentol in frozen food packaging therefore bakso hadirin need to design the right strategy to compete and develop the business. Blue Ocean Strategy is a strategy that the company applies together with its tools and frameworks, to be able to create value innovations, where the company is able to create new value for customers, and is able to create a new market space where there are no competitors in it the goal to be achieved in this study, namely to know the analysis of the business development strategy design using the Blue Ocean Strategy (BOS) approach method in the bakso hadirin business Kencong, Jember Regency. The research method uses a qualitative research approach. by using the four-step framework tool and the abolish-reduce-enhance-create scheme. The result of this study is the promotion factor, the product quality factor must be improved, the product factor must be created, the price factor must be consistent, but The bakso hadirin must be able to be consistent in carrying out a promotion so that the products offered can be known by many people and can increase sales in the long term.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76247924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36841/growth-journal.v20i2.1979
Ayu Ramadhani, Esti Nur Wakhidah
Check-in counters are airport staff or officers in charge of providing services to passengers who carry out the check-in process at the departure terminal, this service is included in the pre-flight service that passengers receive when traveling using air transportation. Therefore, the quality of service affects the smoothness of the flight. This study aims to determine the effect of service quality on customer satisfaction at the check-in counter at the Tebelian Sintang airport. This research uses quantitative research. The data collection method used a questionnaire which was distributed to the passengers at the tebelian sintang airport. The data was processed with SPSS (Statistical Product and Service Solutions) to test the research instruments, hypotheses, classical assumptions and multiple linear regression. The results showed that simultaneously the quality of tangible, responsiveness and empathy services had no effect on customer satisfaction at the check-in counter at Tebelian Sintang airport with a significant value <0.05. while the quality of service reliability and assurance simultaneously affect customer satisfaction at the check-in counter at tebelian sintang airport with a significant value > 0.05.
值机柜台是在出发航站楼负责为旅客办理值机手续的机场工作人员或官员，这项服务包括在旅客乘坐航空运输工具旅行时接受的起飞前服务中。因此，服务质量影响着飞行的平稳性。本研究旨在确定服务品质对伊朗新塘机场值机柜台顾客满意度的影响。本研究采用定量研究方法。数据收集方法采用一份调查问卷，该问卷在德黑兰辛塘机场向乘客分发。采用SPSS (Statistical Product and Service Solutions)软件对数据进行处理，对研究工具、假设、经典假设和多元线性回归进行检验。结果表明，有形服务质量、响应性服务质量和移情服务质量同时对伊朗新唐机场值机柜台的顾客满意度没有影响，且显著值为0.05。
{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN CUSTOMER DI CHECK IN COUNTER BANDARA TEBELIAN SINTANG","authors":"Ayu Ramadhani, Esti Nur Wakhidah","doi":"10.36841/growth-journal.v20i2.1979","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1979","url":null,"abstract":"Check-in counters are airport staff or officers in charge of providing services to passengers who carry out the check-in process at the departure terminal, this service is included in the pre-flight service that passengers receive when traveling using air transportation. Therefore, the quality of service affects the smoothness of the flight. This study aims to determine the effect of service quality on customer satisfaction at the check-in counter at the Tebelian Sintang airport. This research uses quantitative research. The data collection method used a questionnaire which was distributed to the passengers at the tebelian sintang airport. The data was processed with SPSS (Statistical Product and Service Solutions) to test the research instruments, hypotheses, classical assumptions and multiple linear regression. The results showed that simultaneously the quality of tangible, responsiveness and empathy services had no effect on customer satisfaction at the check-in counter at Tebelian Sintang airport with a significant value <0.05. while the quality of service reliability and assurance simultaneously affect customer satisfaction at the check-in counter at tebelian sintang airport with a significant value > 0.05.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88294861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In a very rapid business development like today, there are many banks, both conventional and non-conventional, making competition in the banking world very tight. To be able to survive and compete, banks must be able to develop various resources they have, one of the resources that must be developed is human resources or employees. Of course, every company wants to improve its performance, this increase can be achieved by one of the ways if employee performance also increases because employee performance is very sustainable with improving the performance of banking companies and is the spearhead who interacts directly with customers. However, increasing employee performance will not come by itself, several factors are needed to improve it, one way is by providing service excellent training (excellent service) because service can be one of the main elements of a company's success to win the competition and can make customers more loyal. Not only training can improve employee performance, there is another important factor, namely employee engagement because employees who still don't feel comfortable in the work environment, cannot work together with co-workers, and employees who feel unappreciated with their work will make the performance of employees worse. decreased, therefore the company must make employees feel engaged or feel belonging and valuable to be in the company it can make the performance of employees increase. One company that must improve the performance of its employees is BRI Jember (Gajah Mada Unit and Ajung Unit). The purpose of this study was to determine and analyze the effect of service excellent training and employee engagement on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit). This type of research is quantitative research using interview and questionnaire methods. The population in this study were employees of BRI Jember (Gajah Mada Unit and Ajung Unit). The sample used was 31 respondents using saturated sampling technique. The analysis tool uses multiple linear regression. The results of this study prove that service excellent training and employee engagement have a positive and significant impact on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit).
在商业发展非常迅速的今天，有许多银行，既有传统的，也有非传统的，这使得银行业的竞争非常激烈。为了能够生存和竞争，银行必须能够开发自己拥有的各种资源，其中必须开发的资源之一就是人力资源或员工。当然，每个公司都想提高自己的绩效，这种提高可以通过员工绩效提高的方式之一来实现，因为员工绩效是非常可持续的，可以提高银行公司的绩效，并且是直接与客户互动的先锋。然而，提高员工绩效不会自己来，需要几个因素来改善它，一种方法是通过提供服务优秀的培训(优秀的服务)，因为服务可以是公司成功赢得竞争的主要因素之一，可以使客户更忠诚。培训不仅可以提高员工的绩效，还有一个重要的因素，即员工敬业度，因为员工在工作环境中仍然感到不舒服，无法与同事一起工作，员工对自己的工作感到不被欣赏，会使员工的绩效更差。减少，因此公司必须让员工感到投入或归属感和有价值的是在公司，它可以使员工的绩效增加。一个必须提高员工绩效的公司是BRI Jember (Gajah Mada Unit和Ajung Unit)。本研究的目的是确定和分析服务卓越培训和员工敬业度对提高BRI Jember (Gajah Mada单位和Ajung单位)员工绩效的影响。这种类型的研究是使用访谈和问卷调查方法的定量研究。本研究的人群为BRI Jember (Gajah Mada单位和Ajung单位)的雇员。使用的样本是31名受访者使用饱和抽样技术。分析工具采用多元线性回归。本研究结果证明，服务卓越培训和员工敬业度对BRI Jember (Gajah Mada Unit和Ajung Unit)员工绩效的提高具有显著的正向影响。
{"title":"PENGARUH PELATIHAN SERVICE EXCELLENT DAN EMPLOYEE ENGAGEMENT TERHADAP PENINGKATAN KINERJA KARYAWAN PADA BRI JEMBER (Studi Kasus BRI Unit Gajah Mada dan Unit Ajung)","authors":"Misbahul Darmawan, Trias Setyowati, Pawestri Winahyu","doi":"10.36841/growth-journal.v20i2.1961","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1961","url":null,"abstract":"In a very rapid business development like today, there are many banks, both conventional and non-conventional, making competition in the banking world very tight. To be able to survive and compete, banks must be able to develop various resources they have, one of the resources that must be developed is human resources or employees. Of course, every company wants to improve its performance, this increase can be achieved by one of the ways if employee performance also increases because employee performance is very sustainable with improving the performance of banking companies and is the spearhead who interacts directly with customers. However, increasing employee performance will not come by itself, several factors are needed to improve it, one way is by providing service excellent training (excellent service) because service can be one of the main elements of a company's success to win the competition and can make customers more loyal. Not only training can improve employee performance, there is another important factor, namely employee engagement because employees who still don't feel comfortable in the work environment, cannot work together with co-workers, and employees who feel unappreciated with their work will make the performance of employees worse. decreased, therefore the company must make employees feel engaged or feel belonging and valuable to be in the company it can make the performance of employees increase. One company that must improve the performance of its employees is BRI Jember (Gajah Mada Unit and Ajung Unit). The purpose of this study was to determine and analyze the effect of service excellent training and employee engagement on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit). This type of research is quantitative research using interview and questionnaire methods. The population in this study were employees of BRI Jember (Gajah Mada Unit and Ajung Unit). The sample used was 31 respondents using saturated sampling technique. The analysis tool uses multiple linear regression. The results of this study prove that service excellent training and employee engagement have a positive and significant impact on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit).","PeriodicalId":75887,"journal":{"name":"Growth","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73896774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Brand image and product attributes are elements that reflect the overall product and service. Brand has an influence on consumer psychology, which means an image can influence consumers in buying products. Consumers tend to be attracted to products with a good image and product attributes that meet consumer expectations. This shows that Brand Image and Product Attributes affect purchasing decisions. This study aims to determine the effect of Brand Image and Product Attributes on Purchase Decisions at Honda Sekawan Motor Jember. The type of research used is quantitative research and data collection techniques using observation, interviews and questionnaires to 90 respondents with purposive sampling technique. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and R2 test. The results of testing the first hypothesis (H1) show that there is a significant influence between brand image on purchasing decisions with a significance level of 0.007 (p <0.05) and for the second hypothesis (H2) shows that there is a significant influence between product attributes on purchasing decisions. with a significance level of 0.000 (p<0.05). Thus it can be concluded that the variable brand image (X1) and product attributes (X2) together have an effect on purchasing decisions (Y) at Sekawan Motor Jember.
品牌形象和产品属性是反映整体产品和服务的要素。品牌对消费者心理有影响，即品牌形象会影响消费者购买产品。消费者往往会被具有良好形象和符合消费者期望的产品属性所吸引。这表明品牌形象和产品属性影响购买决策。本研究旨在探讨品牌形象和产品属性对本田Sekawan汽车公司购买决策的影响。使用的研究类型是定量研究和数据收集技术，使用观察，访谈和问卷调查90名受访者与有目的的抽样技术。本研究使用的分析工具为效度检验、信度检验、经典假设检验、多元线性回归分析、T检验、R2检验。检验第一个假设(H1)的结果表明，品牌形象对购买决策有显著影响，显著性水平为0.007 (p <0.05);检验第二个假设(H2)的结果表明，产品属性对购买决策有显著影响。显著性水平为0.000 (p<0.05)。由此可以得出，变量品牌形象(X1)和产品属性(X2)共同影响Sekawan Motor Jember的购买决策(Y)。
{"title":"PENGARUH BRAND IMAGE DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA HONDA SEKAWAN MOTOR JEMBER","authors":"Agnes Dwi Arum Istifada, Bayu Wijayantini, Pawestri Winahyu","doi":"10.36841/growth-journal.v20i2.1993","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1993","url":null,"abstract":"Brand image and product attributes are elements that reflect the overall product and service. Brand has an influence on consumer psychology, which means an image can influence consumers in buying products. Consumers tend to be attracted to products with a good image and product attributes that meet consumer expectations. This shows that Brand Image and Product Attributes affect purchasing decisions. This study aims to determine the effect of Brand Image and Product Attributes on Purchase Decisions at Honda Sekawan Motor Jember. The type of research used is quantitative research and data collection techniques using observation, interviews and questionnaires to 90 respondents with purposive sampling technique. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and R2 test. The results of testing the first hypothesis (H1) show that there is a significant influence between brand image on purchasing decisions with a significance level of 0.007 (p <0.05) and for the second hypothesis (H2) shows that there is a significant influence between product attributes on purchasing decisions. with a significance level of 0.000 (p<0.05). Thus it can be concluded that the variable brand image (X1) and product attributes (X2) together have an effect on purchasing decisions (Y) at Sekawan Motor Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90133645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36841/growth-journal.v20i2.1959
Bagas Yuda Hamdani, Seno Sumowo, Haris Hermawan
The development of industrial business in Indonesia is currently growing very rapidly. This can be seen by the number of industries that are competing to win the hearts of consumers, through improving product quality and others. This development also occurred because of market demand which began to soar after the pandemic. In running a business selling products in the form of goods or services, purchasing decisions are things that must really be considered because consumers are the main target in selling a product, one solution is to use the marketing mix or better known as the marketing mix. In the food and beverage sector, there are many kinds. Over time in the city of Jember, many food industry businesses have sprung up, one of which is the food chip industry, namely Ridho-Susi Silo Jember cassava chips. Where Ridho-Susi's cassava chips Silo Jember is one of the food industries that sells crispy snack products, which is currently experiencing a declining sales trend. The purpose of this study was to determine and analyze the product, price, promotion, location had a significant effect on purchasing decisions of cassava chips in Ridho-Susi Silo Jember. The population in this study were Ridho-Susi Silo Jember cassava chips consumers. The sample used was 80 respondents using a purposive sampling technique. The analysis tool uses multiple linear regression. The results showed that product, price, promotion, location had a significant partial and simultaneous effect on purchasing decisions for cassava chips in Ridho-Susi Silo Jember.
{"title":"PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA KRIPIK SINGKONG RIDHO-SUSI SILO JEMBER","authors":"Bagas Yuda Hamdani, Seno Sumowo, Haris Hermawan","doi":"10.36841/growth-journal.v20i2.1959","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1959","url":null,"abstract":"The development of industrial business in Indonesia is currently growing very rapidly. This can be seen by the number of industries that are competing to win the hearts of consumers, through improving product quality and others. This development also occurred because of market demand which began to soar after the pandemic. In running a business selling products in the form of goods or services, purchasing decisions are things that must really be considered because consumers are the main target in selling a product, one solution is to use the marketing mix or better known as the marketing mix. In the food and beverage sector, there are many kinds. Over time in the city of Jember, many food industry businesses have sprung up, one of which is the food chip industry, namely Ridho-Susi Silo Jember cassava chips. Where Ridho-Susi's cassava chips Silo Jember is one of the food industries that sells crispy snack products, which is currently experiencing a declining sales trend. The purpose of this study was to determine and analyze the product, price, promotion, location had a significant effect on purchasing decisions of cassava chips in Ridho-Susi Silo Jember. The population in this study were Ridho-Susi Silo Jember cassava chips consumers. The sample used was 80 respondents using a purposive sampling technique. The analysis tool uses multiple linear regression. The results showed that product, price, promotion, location had a significant partial and simultaneous effect on purchasing decisions for cassava chips in Ridho-Susi Silo Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75493931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36841/growth-journal.v20i2.2020
Alex Kurniawan, Seno Sumowo, Ira Puspitadewi S
This study aims to examine and analyze the effect of brand equity (brand awareness, brand association, perceived quality and brand loyalty) on purchasing decisions for Honda Beat products at Muhammadiyah University Jember students. Honda Beat products are now quite a trend among young people, especially students. Brand equity or brand equity is the variable raised in this study because it is a set of brand assets and liabilities related to a brand, its name and symbol, which increase or decrease the value provided by an item or service to the company or the company's customers. This type of research is causality research. The population in this study were students from the Muhammadiyah University of Jember who used Honda Beat motorcycles. The sample used was 75 respondents. The analysis tool uses multiple linear regression. The results of the study prove that brand equity (brand awareness, brand association, perceived quality and brand loyalty) has a significant partial and simultaneous effect on purchasing decisions for Honda Beat products for students at the Muhammadiyah University of Jember.
{"title":"ANALISIS BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember)","authors":"Alex Kurniawan, Seno Sumowo, Ira Puspitadewi S","doi":"10.36841/growth-journal.v20i2.2020","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.2020","url":null,"abstract":"This study aims to examine and analyze the effect of brand equity (brand awareness, brand association, perceived quality and brand loyalty) on purchasing decisions for Honda Beat products at Muhammadiyah University Jember students. Honda Beat products are now quite a trend among young people, especially students. Brand equity or brand equity is the variable raised in this study because it is a set of brand assets and liabilities related to a brand, its name and symbol, which increase or decrease the value provided by an item or service to the company or the company's customers. This type of research is causality research. The population in this study were students from the Muhammadiyah University of Jember who used Honda Beat motorcycles. The sample used was 75 respondents. The analysis tool uses multiple linear regression. The results of the study prove that brand equity (brand awareness, brand association, perceived quality and brand loyalty) has a significant partial and simultaneous effect on purchasing decisions for Honda Beat products for students at the Muhammadiyah University of Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75529206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36841/growth-journal.v20i2.1950
Ali Yusran M Ibrahim, Hodi Hodi
Aviation Security (AVSEC) is a work unit formed by PT. Angkasa Pura in fulfilling international and national regulations as a manager and provider of airport security services must have the required license according to the position. The quality of security services provided by security officers or Aviation Security (AVSEC) at the Security Check Point (SCP) unit at Sultan Babullah Airport Ternate is very important for passengers. the researcher got information from seniors who had already carried out On Job Training (OJT) where there were some passengers who complained about the service during the inspection. Therefore, the researcher aims to find out whether there is an influence on the quality of service of avsec officers at the security check point on passenger satisfaction and also to find out how much influence the quality of service of avsec officers at the security check point has on passenger satisfaction at Sultan Babullah Airport, Ternate This study uses quantitative data. The data used in this study were taken from primary data based on questionnaires distributed to passengers at Sultan Babullah Airport Ternate for the period February 2022. With a total of 96 people, the data analysis technique used was simple linear regression analysis, T test, coefficient of determination and normality test. The results showed that Ho was rejected and Ha was accepted, which means that there is an influence of service quality for Avsec Officers at Security Check Point (SCP) on Passenger Satisfaction at Sultan Babullah Airport, Ternate. The T test results show tcount = 15.212> ttable value = 1.985. The results of the Coefficient of Determination test which show how much influence the service quality variable (X) has on the passenger satisfaction variable (Y) it is known that the determination coefficient value is 71.1%, which means that the service quality variable (X) contributes 71.1% to the passenger satisfaction variable. (Y), while the remaining 28.9% was caused by other factors not examined by the researcher. Keywords: Quality of Service, Passenger Satisfaction, Sultan Babullah Ternate
{"title":"PENGARUH KUALITAS PELAYANAN PETUGAS AVSEC DI SECURITY CHECK POINT (SCP) TERHADAP KEPUASAN PENUMPANG DI BANDAR UDARA SULTAN BABULLAH TERNATE","authors":"Ali Yusran M Ibrahim, Hodi Hodi","doi":"10.36841/growth-journal.v20i2.1950","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1950","url":null,"abstract":"Aviation Security (AVSEC) is a work unit formed by PT. Angkasa Pura in fulfilling international and national regulations as a manager and provider of airport security services must have the required license according to the position. The quality of security services provided by security officers or Aviation Security (AVSEC) at the Security Check Point (SCP) unit at Sultan Babullah Airport Ternate is very important for passengers. the researcher got information from seniors who had already carried out On Job Training (OJT) where there were some passengers who complained about the service during the inspection. Therefore, the researcher aims to find out whether there is an influence on the quality of service of avsec officers at the security check point on passenger satisfaction and also to find out how much influence the quality of service of avsec officers at the security check point has on passenger satisfaction at Sultan Babullah Airport, Ternate \u0000This study uses quantitative data. The data used in this study were taken from primary data based on questionnaires distributed to passengers at Sultan Babullah Airport Ternate for the period February 2022. With a total of 96 people, the data analysis technique used was simple linear regression analysis, T test, coefficient of determination and normality test. \u0000The results showed that Ho was rejected and Ha was accepted, which means that there is an influence of service quality for Avsec Officers at Security Check Point (SCP) on Passenger Satisfaction at Sultan Babullah Airport, Ternate. The T test results show tcount = 15.212> ttable value = 1.985. The results of the Coefficient of Determination test which show how much influence the service quality variable (X) has on the passenger satisfaction variable (Y) it is known that the determination coefficient value is 71.1%, which means that the service quality variable (X) contributes 71.1% to the passenger satisfaction variable. (Y), while the remaining 28.9% was caused by other factors not examined by the researcher. \u0000Keywords: Quality of Service, Passenger Satisfaction, Sultan Babullah Ternate","PeriodicalId":75887,"journal":{"name":"Growth","volume":"100 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80715341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-24DOI: 10.20448/growth.v9i1.4306
Themoi Demsou
The general objective of this paper is to analyze the configuration of poverty in Chad using a multidimensional approach, while previous work has for the most part favored the monetary or one-dimensional approach. The multidimensional approach adopted is based on the fuzzy-set also called the fuzzy set theory. To achieve this objective, multidimensional poverty indices are calculated by the formulations of membership functions called "totally fuzzy approach (TF)" by Cerioli and Zani. They are broken down according to the Camilo Dagum’s method. The data are the Household Budget and Consumption Surveys in 2003 (ECOSIT2) of 7,008 households and in 2011 (ECOSIT3) of 10,200 households. The results show that the multidimensional poverty index (fuzzy poverty index) is 48.47% in 2003 and increases unlike in 2011 to 58.89% while monetary poverty is 55% in 2003 and 46. 67% in 2011. In Chad, in all areas, poverty persists. The energy dimension is the one where we find more poor people followed in descending order of housing, sanitation and education. We recommend that the public authorities prioritize, within the framework of the fight against poverty, the electrification of all regions because energy contributes more than 90% to the construction of poverty in 2003 and 2011, etc.
{"title":"Multi-Poverty and Deprivation in Chad: Multidimensional Approach Using the Fuzzy Set Theory","authors":"Themoi Demsou","doi":"10.20448/growth.v9i1.4306","DOIUrl":"https://doi.org/10.20448/growth.v9i1.4306","url":null,"abstract":"The general objective of this paper is to analyze the configuration of poverty in Chad using a multidimensional approach, while previous work has for the most part favored the monetary or one-dimensional approach. The multidimensional approach adopted is based on the fuzzy-set also called the fuzzy set theory. To achieve this objective, multidimensional poverty indices are calculated by the formulations of membership functions called \"totally fuzzy approach (TF)\" by Cerioli and Zani. They are broken down according to the Camilo Dagum’s method. The data are the Household Budget and Consumption Surveys in 2003 (ECOSIT2) of 7,008 households and in 2011 (ECOSIT3) of 10,200 households. The results show that the multidimensional poverty index (fuzzy poverty index) is 48.47% in 2003 and increases unlike in 2011 to 58.89% while monetary poverty is 55% in 2003 and 46. 67% in 2011. In Chad, in all areas, poverty persists. The energy dimension is the one where we find more poor people followed in descending order of housing, sanitation and education. We recommend that the public authorities prioritize, within the framework of the fight against poverty, the electrification of all regions because energy contributes more than 90% to the construction of poverty in 2003 and 2011, etc.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82134410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-23DOI: 10.36841/growth-journal.v19i2.2545
H. Hermanto, Titik Musriati, Ngatimun Ngatimun, Leliya Nanda Tiyas Sinta Devie
Standard Operating Procedure (SOP) dalam sebuah perusahaan sangatlah penting, karena SOP merupakan salah satu pedoman pokok mengenai tahapan aktivitas kerja di sebuah perusahaan tertentu dan memiliki bersifat mengikat serta membatasi bagaimana karyawan nantinya bekerja. Pengamatan ini dilakukan untuk mengetahui peran Standard Operating Procedure (SOP) pada kualitas pembangunan unit rumah di PT.RPPN Kota Probolinggo. Pengamatan ini menggunakan metode field research, serta melakukan studi kelayakan data teknik triangulasi dengan teknik wawancara tidak struktur dengan minimal tiga sumber informan namun dengan pertanyaan yang realif sama. Uji kredibilitas data dengan melakukan pengumpulan data, mereduksi data, menyajikan data serta ditarik kesimpulan. Metode yang digunakan adalah teknik deskriptif kualitatif, dengan teknik mengambil sampel yang menerapkan metode snowball sampling. Hasil pengamatan menunjukkan bahwa PT RPPN sudah memiliki SOP yang baik di setiap pembangunan unit rumah. Hal ini dapat dibuktikan disetiap hasil kerja yang dilakukan, perusahaan dapat memenuhi kepuasan pelanggan dengan kualitas yang dihasilkan tanpa menghilangkan peran SOP di setiap prosesnya untuk mencapai target yang telah ditetapkan bersama.
{"title":"PERAN STANDARD OPERATING PROCEDURE (SOP) TERHADAP KUALITAS PEMBANGUNAN UNIT RUMAH DI PT.RPPN KOTA PROBOLINGGO","authors":"H. Hermanto, Titik Musriati, Ngatimun Ngatimun, Leliya Nanda Tiyas Sinta Devie","doi":"10.36841/growth-journal.v19i2.2545","DOIUrl":"https://doi.org/10.36841/growth-journal.v19i2.2545","url":null,"abstract":"Standard Operating Procedure (SOP) dalam sebuah perusahaan sangatlah penting, karena SOP merupakan salah satu pedoman pokok mengenai tahapan aktivitas kerja di sebuah perusahaan tertentu dan memiliki bersifat mengikat serta membatasi bagaimana karyawan nantinya bekerja. Pengamatan ini dilakukan untuk mengetahui peran Standard Operating Procedure (SOP) pada kualitas pembangunan unit rumah di PT.RPPN Kota Probolinggo. Pengamatan ini menggunakan metode field research, serta melakukan studi kelayakan data teknik triangulasi dengan teknik wawancara tidak struktur dengan minimal tiga sumber informan namun dengan pertanyaan yang realif sama. Uji kredibilitas data dengan melakukan pengumpulan data, mereduksi data, menyajikan data serta ditarik kesimpulan. Metode yang digunakan adalah teknik deskriptif kualitatif, dengan teknik mengambil sampel yang menerapkan metode snowball sampling. Hasil pengamatan menunjukkan bahwa PT RPPN sudah memiliki SOP yang baik di setiap pembangunan unit rumah. Hal ini dapat dibuktikan disetiap hasil kerja yang dilakukan, perusahaan dapat memenuhi kepuasan pelanggan dengan kualitas yang dihasilkan tanpa menghilangkan peran SOP di setiap prosesnya untuk mencapai target yang telah ditetapkan bersama.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91115537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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