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Towards A Scientific Methodology for Arab Investigative Journalism: An in-depth Analysis of Interviews with Ten Arab Journalists 阿拉伯新闻调查的科学方法论》:对十位阿拉伯记者采访的深入分析
Pub Date : 2023-12-06 DOI: 10.11114/smc.v12i1.6376
Khalil Almabrouk, Hamedi Adnan, Nor Zaliza Sarmiti
This study aimed to build an applied model on the methodology of investigative journalism in the Arab world. To achieve this goal, this study followed the methodology of in-depth analysis of interviews via e-mail with ten Arab journalists interested in investigative journalism, whether those who practiced investigative reporting or received training in this field. This study is significant because it draws the attention of researchers and academics to the need for adopting a scientific methodology for investigative journalism. In addition, it could be turned into a part of a broader research track to develop Arab investigative journalism methodology. Based on the analysis of the interviewees’ answers, these steps can be listed as follows: Finding an original idea, writing the hypothesis, preparing a solid systematic action plan to prove the hypothesis of the investigation, conducting field work, producing the investigative report whether written or televised, and finally publishing the report.
本研究旨在建立阿拉伯世界调查新闻方法论的应用模型。为了实现这一目标,本研究采用了通过电子邮件对10名对调查性新闻感兴趣的阿拉伯记者的采访进行深入分析的方法,无论这些记者是从事调查性报道还是接受过这一领域的培训。这项研究意义重大,因为它引起了研究人员和学者对调查性新闻采用科学方法的必要性的注意。此外,它还可以成为发展阿拉伯调查性新闻方法论的更广泛研究轨道的一部分。根据对受访者回答的分析,这些步骤可以列出如下:找到一个原创的想法,写假设,准备一个坚实的系统的行动计划来证明调查的假设,进行实地调查,制作调查报告,无论是书面的还是电视的,最后发表报告。
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引用次数: 0
Comparative Analysis of the Pre- and Post-soviet Caucasian Press at the Example of Georgian Newspapers: “Sakartvelo” (Georgia) (1918) and “Kviris Palitra” (2022) 以格鲁吉亚报纸为例,比较分析苏联解体前和解体后的高加索新闻:"Sakartvelo》(格鲁吉亚)(1918 年)和《Kviris Palitra》(2022 年)
Pub Date : 2023-12-06 DOI: 10.11114/smc.v12i1.6600
Tsitsino Bukia
In the present reality, the stability of the Caucasus region is essential for the correct and democratic development of the post-Soviet area countries. The press reflects the reality of what is happening, therefore, studying its quality and content always gives an opportunity to draw the adequate conclusion.Goal of the research is to determine to what extent the Caucasian (in particular, Georgian) press missed the path of its natural development due to appearing in the Soviet reality. What was the pre-Soviet and post-Soviet Georgian press like?The research was conducted on the basis of a comparative analysis of the content of the National Democratic Party newspaper “Sakartvelo” (Georgia) (1918) and the modern free public-political newspaper “Kviris Palitra” (2022).Before the forced unification of the Transcaucasian region into the Soviet Union, the local press was developing democratically. There were party newspapers, government and opposition publications. In modern reality, in the post-Soviet space, in the conditions of freedom of the press, newspapers show the tendency of total tabloidization. Irrelevant, unverified and biased information is often published.As a result of the research, it was determined that the pre-Soviet press was of high quality and developed democratically, and the Soviet experience had such a negative impact that in the post-Soviet reality, the Transcaucasian press did not have three decades to return to its natural development path.
在目前的现实中,高加索地区的稳定对于后苏联地区国家的正确和民主发展至关重要。新闻反映了正在发生的事情的现实,因此,研究其质量和内容总是有机会得出适当的结论。研究的目的是确定高加索(特别是格鲁吉亚)新闻在多大程度上由于出现在苏联现实中而错过了其自然发展的道路。格鲁吉亚前苏联和后苏联的媒体是什么样子的?该研究是在对民族民主党报纸“Sakartvelo”(格鲁吉亚)(1918年)和现代免费公共政治报纸“Kviris Palitra”(2022年)的内容进行比较分析的基础上进行的。在外高加索地区被苏联强行统一之前,当地的媒体正在民主地发展。有党报、政府和反对派的出版物。在现代现实中,在后苏联空间中,在新闻自由的条件下,报纸显示出完全小报化的趋势。不相关的、未经证实的和有偏见的信息经常被发表。研究结果确定,前苏联的新闻质量高,发展民主,苏联经验的负面影响,在后苏联现实中,外高加索新闻没有三十年的时间回到其自然发展道路。
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引用次数: 0
Navigating the Social Media Landscape: A Guide for Special Education Teachers and Parents 驾驭社交媒体:特殊教育教师和家长指南
Pub Date : 2023-12-01 DOI: 10.11114/smc.v12i1.6573
Methwad Mahrout M Alsowait, Saah Saleh Shlash Obeidat, L. M. Obeidat, M. Ayasrah, M. Khasawneh
This research probes the complex relationship between social media and special education in Jordan. The purpose of this paper is to provide critical viewpoints that might guide the development of a useful guidebook tailored to the needs of educators, parents, and students in the field of special education. Special education instructors and parents of children with disabilities have been shown to use Facebook and WhatsApp at much higher rates than the general population. This discovery highlights the potential of these platforms as efficient ways to enhance special education communities' capacity to communicate, collaborate, and share resources. The study highlights the importance of ethical social media use, career advancement opportunities, effective communication, and diversity and inclusion as cornerstones of the recommended guide. The goal of this living document is to equip stakeholders and make a significant contribution to the area of inclusive education as special education practices evolve.
本研究探讨了社交媒体与约旦特殊教育之间的复杂关系。本文的目的是提供一些批判性的观点,以指导编写一本适合特殊教育领域教育者、家长和学生需要的实用指南。特殊教育教师和残疾儿童的父母使用Facebook和WhatsApp的比例比普通人群高得多。这一发现凸显了这些平台作为提高特殊教育社区沟通、协作和共享资源能力的有效途径的潜力。该研究强调了道德社交媒体使用、职业发展机会、有效沟通以及多样性和包容性作为推荐指南基石的重要性。这份动态文件的目标是,随着特殊教育实践的发展,使利益攸关方具备能力,并为全纳教育领域做出重大贡献。
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引用次数: 0
Analysis of Pandemic Reporting Framework of Mainstream New Media Based on the Reports of Typical Mainstream Media Wechat Official Account 基于典型主流媒体微信官方账号报道的主流新媒体大流行报道框架分析
Pub Date : 2023-12-01 DOI: 10.11114/smc.v12i1.6248
Lin Lyu, Lily Suriani Binti Mohd Arif, Ruzanna Binti Shahrin
Purpose: The report of "PANDEMIC" was put forward to seek more sympathetic ways of transmission and expand the focus of infected people and epidemic areas regarding district and elderly reporting topics.Methodology: This study uses software to capture 2515 news reports about pandemic from five mainstream media WeChat official account such as People's Daily as research samples, and uses the media framework theory to analyze the news selection framework and news construction framework of mainstream media's reports on pandemic.Findings: The People's Daily focuses on popular science topics with high user participation; "People's Network" focuses on the government's anti-epidemic trend and strengthens news commentary; Xinhuanet reports focus on the information of the epidemic fighting front line; "CCTV News" focuses on highlighting the voice of experts and the release of authoritative information; Hubei Daily highlighted the news reports on the epidemic resistance of the local government.Originality: The deficiencies of the media in the reporting of the "PANDEMIC" are expected to provide a theoretical reference for the media reporting of future public emergencies.Research limitations: The evaluation of the traditional media, not using more specialized indicators of the mass media, and the other is the evaluation of the new media, not tracking more retweet reading.Social implications: The sudden PANDEMIC is a big review of the mainstream news media. the mainstream news media provide strong public opinion support for the ultimate victory in the fight against pandemic.
目的:提出“大流行”报告,以寻求更有同情心的传播方式,扩大受感染者和流行地区对地区和老年人报告主题的关注。方法:本研究采用软件采集《人民日报》等5家主流媒体微信公众号2515篇关于大流行的新闻报道作为研究样本,运用媒介框架理论分析主流媒体大流行报道的新闻选择框架和新闻构建框架。研究发现:《人民日报》关注科普话题,用户参与度高;“人民网”关注政府抗疫动向,加强新闻评论;新华网聚焦疫情防控一线信息报道;《央视新闻》注重突出专家声音,发布权威信息;《湖北日报》重点报道地方政府抗疫工作。独创性:媒体在“大流行”报道中的不足,有望为未来突发公共事件的媒体报道提供理论参考。研究局限:一是对传统媒体的评价,没有使用更专业的大众媒体指标,二是对新媒体的评价,没有跟踪更多的转发阅读量。社会影响:突如其来的大流行是对主流新闻媒体的一次重大回顾。主流新闻媒体为最终打赢疫情防控阻击战提供了强有力的舆论支持。
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引用次数: 0
Modified CMIS Factors Predicting Chinese Women's Mental Health Information Seeking in Douyin 预测豆瓣中国女性心理健康信息搜索的修正CMIS因素
Pub Date : 2023-12-01 DOI: 10.11114/smc.v12i1.6469
Xin Zhang, Syafila Kamarudin, Qingqing Tang
The popularity of Douyin (known as TikTok overseas) could provide additional mental health information services to Chinese women. However, the factors that influence women to seek mental health information services in Douyin are still understudied. The study applied the Comprehensive Model of Information Seeking (CMIS) to Chinese women's mental health information seeking behaviors on Douyin to examine this. The study used a questionnaire (N=505), and the data analysis was conducted using partial least squares structural equation modeling (PLS-SEM). SmartPLS 4.0 was the primary data analysis technology. Results showed that direct experience, beliefs, salience, and characteristics of mental health information could significantly affect the utility of mental health information on Douyin. In addition, utility, social support, and characteristics directly affect Chinese women's mental health information seeking. Moreover, utility partially mediates the relationship between direct experience, beliefs, salience, characteristics, and mental health information seeking. Rather than targeting specific diseases or pan-health information, this study demonstrates the possibility of applying CMIS to mental health information seeking. This insight could contribute to Douyin and government health interventions to better meet the mental health information needs of Chinese women.
抖音(在海外被称为TikTok)的流行可以为中国女性提供额外的心理健康信息服务。然而,影响女性在抖音上寻求心理健康信息服务的因素仍未得到充分研究。本研究运用信息寻求综合模型(CMIS)对中国女性在抖音上的心理健康信息寻求行为进行研究。本研究采用问卷调查(N=505),数据分析采用偏最小二乘结构方程模型(PLS-SEM)。SmartPLS 4.0是主要的数据分析技术。结果表明,心理健康信息的直接经验、信念、显著性和特征对抖音心理健康信息的利用有显著影响。此外,效用、社会支持和特征直接影响中国女性的心理健康信息寻求。此外,效用在直接经验、信念、显著性、特征与心理健康信息寻求之间的关系中起部分中介作用。本研究不是针对特定疾病或泛健康信息,而是展示了将CMIS应用于心理健康信息搜索的可能性。这一发现有助于抖音和政府的健康干预,以更好地满足中国女性的心理健康信息需求。
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引用次数: 0
A Case Study on the Transformation of Chinese Opera Radio under the Ecological Environment of Media Integration 媒体融合生态环境下中国戏曲广播转型案例研究
Pub Date : 2023-12-01 DOI: 10.11114/smc.v12i1.6472
Fengbo Bao, Siti Aishah Binti Hj Mohammad Razi, Megat Al Imran Bin Yasin
Chinese opera is one of the important art forms in Chinese traditional culture that has a long history and rich forms of expression. Media integration in Chinese opera broadcasting refers to the combination of traditional opera art forms with modern broadcasting technologies to meet the communication needs and technological development trends of contemporary society. This study investigated the state of media development based on the media ecology theory. This study explored media integration in Chinese opera broadcasting using case study methodology to describe multimedia communication methods adopted by the broadcasting stations to increase the listening rate. Study subjects were three Chinese opera radio programs. The research results show that Chinese Opera broadcasting has begun to use various media technologies to carry out media integration development, inject new vitality into traditional art forms, and increase the appeal to contemporary audiences. The research also found that with the continuous progress of technology, Chinese Opera broadcasting will have greater space for development in the future and bring better listening experience to the audience.
戏曲是中国传统文化中重要的艺术形式之一,有着悠久的历史和丰富的表现形式。戏曲传播媒介融合是指传统戏曲艺术形式与现代广播技术相结合,以适应当代社会的传播需求和技术发展趋势。本研究以媒介生态学理论为基础,考察了媒介的发展状况。本研究以个案研究的方法,探讨戏曲广播中的媒体整合,以描述广播电台为提高收听率而采用的多媒体传播方法。研究对象为三个中国戏曲广播节目。研究结果表明,中国戏曲广播已经开始运用各种媒介技术进行媒介融合发展,为传统艺术形式注入新的活力,增加对当代受众的吸引力。研究还发现,随着技术的不断进步,中国戏曲广播在未来将有更大的发展空间,为观众带来更好的收听体验。
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引用次数: 0
Doomscrolling or Joyscrolling? A Study of English Lexical Innovations of 2020-2022 Doomscrolling or Joyscrolling?2020-2022 年英语词汇创新研究
Pub Date : 2023-12-01 DOI: 10.11114/smc.v12i1.6468
M. Karanevych, Oryslava Ivantsiv, O. Kutsa
The years 2020-2022 experienced a number of world-shifting events, such as the COVID-19 pandemic, a global economic recession, the racial justice movement, the US presidential election, and extreme climate conditions. Since no social phenomenon can avoid being represented in language, these episodes have influenced the language system, language use and discursive practices. The English linguistic landscape has not been spared the impact of the aforementioned events. The article focuses on analysing the meaning and formation of new coinages in the English language that reflect the changes in society within the specified timeframe. The data used for this study were collected from 2020-2022 updates to online dictionaries which include new words, revised versions of existing entries and new word suggestions. The research data were analysed both in qualitative and quantitative terms. The study singled out five lexical categories of neologisms based on the thematic criterion: 1) discrimination, 2) the influence of famous people, 3) climate change, 4) lifestyles during the COVID-19 outbreak, 5) the business world and employment. The classification manifests that these coinages have become integrated into the English language as part of everyday use for social and communicative purposes. The research findings show that the most productive word formation processes that contribute to the creation of the selected neologisms include compounding, blending, and compounding + affixation.
2020-2022年经历了一系列改变世界的事件,如COVID-19大流行、全球经济衰退、种族正义运动、美国总统大选和极端气候条件。由于任何社会现象都无法避免在语言中表现出来,这些事件影响了语言系统、语言使用和话语实践。英语语言景观也未能幸免于上述事件的影响。本文着重分析了在一定时期内反映社会变化的英语新词的意义和形成。这项研究使用的数据是从2020-2022年在线词典的更新中收集的,其中包括新词、现有词条的修订版本和新词建议。对研究数据进行了定性和定量分析。该研究根据主题标准选出了5类新词:1)歧视,2)名人的影响,3)气候变化,4)疫情期间的生活方式,5)商业世界和就业。这种分类表明,这些新词已经融入英语,成为日常社交和交流的一部分。研究结果表明,对所选新词产生贡献最大的构词过程包括复合、混合和复合+词缀。
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引用次数: 0
Reviewer Acknowledgements for Studies in Media and Communication, Vol. 11, No. 7 媒体与传播研究》第 11 卷第 7 期审稿人致谢
Pub Date : 2023-11-28 DOI: 10.11114/smc.v11i7.6562
Patricia Johnson
Studies in Media and Communication (SMC) would like to acknowledge the following reviewers for their assistance with peer review of manuscripts for this issue. Many authors, regardless of whether SMC publishes their work, appreciate the helpful feedback provided by the reviewers. Their comments and suggestions were of great help to the authors in improving the quality of their papers. Each of the reviewers listed below returned at least one review for this issue.Reviewers for Volume 11, Number 7Abel Suing, Universidad Técnica Particular de Loja, EcuadorAina Fernàndez Aragonès, Tecnocampus-UPF, SpainAmie Jones, University of Georgia, USAAndré Iribure Rodrigues, Universidade Federal do Rio Grande do Sul, BrazilAnita Šulentić, Edward Bernays University College, CroatiaAntonio García Gómez, University of Alcalá de Henares, SpainAref Abu-Gweder, Achva Acadmic, IsraelAyşe Aslı Sezgin, Çukurova University, TurkeyBarira Bakhtawar, Information Technology University of the Punjab, PakistanBernard Naledzani Rasila, University of Venda, South AfricaBranco Di Fátima, University of Beira Interior (UBI), PortugalDaniel Moise, Bucharest University, RomaniaDonggyu Kim, University of Southern California, USADonka Petrova, Sofia University “St. Kliment Ohridski”, BulgariaElsir Ali Saad Mohamed, Umm Al Quwain University, UAEFarhina Hameed, National University of Modern Languages, PakistanFilosa Gita Sukmono, Universitas Muhammadiyah Yogyakarta, IndonesiaFrans Sayogie, Universitas Islam Negeri Syarif Hidayatullah Jakarta, IndonesiaFred Fang, South China Normal University, ChinaGebru Kahsay Kiflu, Adigrat University, EthiopiaGiorgio Poletti, University of Ferrara, ItalyGopolang Ditlhokwa, University of Botswana, BotswanaGordana Lesinger, Josip Juraj Strossmayer University in Osijek, CroatiaGuanqin He, Utrecht University, JordanHerman, Universitas HKBP Nommensen Pematangsiantar, IndonesiaHsu Thiri Zaw, National Management Degree College, MyanmarImed Ben Labidi, Doha Institute for Graduate Studies, USAJarlene Rodrigues Reis, Cefet/RJ, BrazilJiagui Li, Macao Polytechnic University, MacaoJianbo Hou, Xi'an International Studies University, ChinaJosé Sixto-García, University of Santiago de Compostela, SpainKarim Ben Yahia, University of Bahrain, BahrainKhaled Al-Kassimi, American University in the Emirates, UAEKun Yu, Universiti Putra Malaysia, ChinaLidia Peralta García, University of Granada, SpainLucia Zbihlejová, University of Presov, SlovakiaMalavika Anakkathil Anil, Western Sydney University, AustraliaMargaréta Nadányiová, AMBIS University, SlovakMaría Guadalupe Venteño, National Autonomous University of Mexico, MexicoMarta Rizo García, Universidad Autónoma de la Ciudad de México, MexicoMaryna Grynyshyna, Kyiv National University of Culture and Arts, UkraineMasduki Masduki, Universitas Islam Indonesia, IndonesiaMatthias Degen, Westphalian University of Applied Sciences, GermanyMiguel Álvarez-Peralta, University Rey Juan Carlos, SpainMohammad Zamroni, Sunan Kalijaga Sta
媒体与传播研究》(SMC)感谢以下审稿人为本期稿件的同行评审提供的帮助。无论 SMC 是否发表其作品,许多作者都对审稿人提供的有益反馈表示感谢。他们的意见和建议对作者提高论文质量大有帮助。下面列出的每位审稿人都至少为本期回了一篇审稿意见。第 11 卷第 7 期审稿人Abel Suing,厄瓜多尔洛哈特殊技术大学Aina Fernàndez Aragonès,西班牙 Tecnocampus-UPFAmie Jones,美国佐治亚大学André Iribure Rodrigues,巴西南里奥格兰德州联邦大学Anita Šulentić, 克罗地亚 Edward Bernays 大学学院Antonio García Gómez,西班牙阿尔卡拉德埃纳雷斯大学Aref Abu-Gweder、以色列 Achva AcadmicAyşe Aslı Sezgin,土耳其 Çukurova 大学Barira Bakhtawar,巴基斯坦旁遮普信息技术大学Bernard Naledzani Rasila,南非文达大学Branco Di Fátima,葡萄牙贝拉内政大学(UBI)Daniel Moise,罗马尼亚布加勒斯特大学Donggyu Kim,美国南加州大学Donka Petrova,索非亚大学 "St.Elsir Ali Saad Mohamed, Umm Al Quwain University, UAEFarhina Hameed, National University of Modern Languages, PakistanFilosa Gita Sukmono, Universitas Muhammadiyah Yogyakarta, IndonesiaFrans Sayogie、印度尼西亚雅加达希达伊里夫-希达雅图拉伊斯兰大学方瑞德,中国华南师范大学Gebru Kahsay Kiflu,埃塞俄比亚阿迪格拉特大学Giorgio Poletti,意大利费拉拉大学Gopolang Ditlhokwa,博茨瓦纳博茨瓦纳大学Gordana Lesinger、克罗地亚奥西耶克 Josip Juraj Strossmayer 大学 Guanqin He,约旦乌特勒支大学 Herman,印度尼西亚 HKBP Nommensen Pematangsiantar 大学 Hsu Thiri Zaw,缅甸国家管理学位学院 Imed Ben Labidi,多哈研究生院、美国,多哈研究生院Jarlene Rodrigues Reis,巴西,Cefet/RJ Jiagui Li,澳门,澳门理工大学Jianbo Hou,中国,西安外国语大学José Sixto-García,西班牙,圣地亚哥德孔波斯特拉大学Karim Ben Yahia,巴林大学、Khaled Al-Kassimi,阿联酋美利坚大学,阿联酋余坤,中国马来西亚博特拉大学Lidia Peralta García,西班牙格拉纳达大学Lucia Zbihlejová,斯洛伐克普列索夫大学Malavika Anakkathil Anil、María Guadalupe Venteño,墨西哥国立自治大学,墨西哥Marta Rizo García,墨西哥城自治大学,墨西哥Maryna Grynyshyna、Kyiv National University of Culture and Arts, UkraineMasduki Masduki, Universitas Islam Indonesia, IndonesiaMatthias Degen, Westphalian University of Applied Sciences, GermanyMiguel Álvarez-Peralta, University Rey Juan Carlos, SpainMohammad Zamroni、Navid Darvishzadeh,美国佐治亚州立大学ANina Gunnarsson,瑞典延雪平大学Ningyang Chen,中国苏州大学Patrick Neil M. Santiago,新埃克塞拉州圣地亚哥市。圣地亚哥,菲律宾新怡诗夏科技大学Peggy Peattie,美国圣地亚哥大学Philemon Bantimaroudis,塞浦路斯大学Rafael Ángel Rodríguez López,西班牙马拉加大学Rafael Angel Salazar Martínez,奥尔金-马亚里市政中心大学、古巴Rafiza Luziani Varão Ribeiro Carvalho,巴西巴西利亚大学Ramez Abuhasirah,约旦中东大学Raúl Rojas-Andrés,西班牙卡斯蒂利亚-拉曼恰大学(UCLM)Sarah Min,美国道尔顿州立学院Aevda Ünal,土耳其Çukurova 大学Severin Mbog,喀麦隆杜阿拉大学Stefan Markov,索非亚大学、保加利亚Teresa Martín García,西班牙萨拉曼卡大学Veneza Mayora Ronsini,巴西圣玛丽亚联邦大学Verlumun Celestine Gever,尼日利亚尼日利亚大学Vladimir Dosev,保加利亚瓦尔纳经济大学Xiao Li,中国湖北美术学院Young Joon Lim,美国德克萨斯大学里奥格兰德河谷分校Yudie Aprianto、美国德克萨斯大学里奥格兰德河谷分校Yudie Aprianto,印度尼西亚加札马达大学Yuyun Wahyu Izzati Surya,印度尼西亚Airlangga大学Zeinab Abulhul,美国乔治梅森大学Zeynep Genel,土耳其伊斯坦布尔奥坎大学Patricia Johnson编辑助理代表《媒体与传播研究》编辑委员会Redfame Publishing9450 SW Gemini Dr. #99416Beaverton。#99416Beaverton, OR 97008, USAURL: http://smc.redfame.com
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引用次数: 0
The Drivers of Customer Satisfaction in Interactions with Virtual Agents: Evidence from South Africa 在与虚拟代理的互动中客户满意度的驱动因素:来自南非的证据
Pub Date : 2023-11-28 DOI: 10.11114/smc.v11i7.6365
Kival Dhavraj, Tinashe Ndoro
The advent of the fourth industrial revolution has increased the application of artificial intelligence in various marketing related activities. Organisations are increasingly using artificial intelligence through virtual agents to aid and facilitate interactions with consumers. Clearly, virtual agents need to be capable of fulfilling customer needs. However, it raises the question of whether they should be cold and unfeeling or should imitate the most innate human qualities. This research therefore set out to examine what impact humanness, perceived agency, trust, and emotionality have on customer satisfaction in interactions with virtual agents, or, more specifically, AI chatbots. A quantitative research design was employed in the study. Data were collected by using a survey questionnaire and a total of 207 respondents were obtained. Data were analysed using IBM SPSS 28, where a linear regression was performed. The results indicate that humanness and perceived agency were significant predictors of customer satisfaction. On the other hand, emotionality and trust were not significant predictors. The results of this research have theoretical and practical implications for both practitioners and researchers.
第四次工业革命的到来增加了人工智能在各种营销相关活动中的应用。各组织越来越多地通过虚拟代理使用人工智能来帮助和促进与消费者的互动。显然,虚拟代理必须能够满足客户的需求。然而,这就提出了一个问题:虚拟代理是应该冷漠无情,还是应该模仿人类与生俱来的品质?因此,本研究旨在探讨在与虚拟代理(更确切地说,是人工智能聊天机器人)的互动中,人性、感知代理、信任和情感对客户满意度的影响。本研究采用了定量研究设计。数据通过调查问卷收集,共有 207 名受访者参与。数据使用 IBM SPSS 28 进行分析,并进行了线性回归。结果表明,人性化和感知代理是顾客满意度的重要预测因素。另一方面,情感性和信任感则不是重要的预测因素。这项研究的结果对从业人员和研究人员都具有理论和实践意义。
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引用次数: 0
Aligning Translation Curricula with Technological Advancements; Insights from Artificial Intelligence Researchers and Language Educators 使翻译课程与技术进步相一致;人工智能研究人员和语言教育工作者的见解
Pub Date : 2023-11-27 DOI: 10.11114/smc.v12i1.6378
Z. D. Zaghlool, M. Khasawneh
This study expounded on methods, approaches, and strategies for aligning translation curricula with technological enhancements in the effort to train translators who are good to function in the AI-driven translation industry. The study sample consisted of 83 university lecturers in translation studies and 151 artificial intelligence experts from ten Jordanian universities. The study was carried out during the academic year 2022-2023. Moreover, the study design is a survey approach, and the strategy of the research is quantitative. Data was collected using a questionnaire and analysis was conducted using relevant descriptive statistics tools, including the percentile values of the Likert scale, the mean, and the standard deviation. In addition, the findings generally indicate that task-based approach, team-based strategy, blended learning, and reflective system are the main pedagogical strategies and teaching techniques that work optimally for incorporating AI-based translation technologies into translation curricula. Similarly, the findings generated from the data analysis further suggest that the main strategies to ensure alignment of translation curriculum with technological advancements are careful designing of specific lessons for technology in translation, formation of partnerships between industry players (translation industry leaders and AI experts), and translation curriculum designers, continuous review of the curriculum, and inclusion of creativity and critical thinking for the students. Finally, it is concluded that translation curriculum designers must always review the translation curriculum, partner with translation industry leaders and AI experts, and integrate critical thinking and creativity into the translation curriculum system. This is to ensure that the trained translators can function effectively in the AI-driven translation industry.
本研究阐述了将翻译课程与技术改进相结合的方法、途径和策略,以努力培养能够在人工智能驱动的翻译行业中发挥作用的译员。研究样本包括来自约旦十所大学的 83 名翻译学讲师和 151 名人工智能专家。研究时间为 2022-2023 学年。此外,研究设计为调查法,研究策略为定量研究。采用问卷调查的方式收集数据,并使用相关描述性统计工具进行分析,包括李克特量表的百分位值、平均值和标准差。此外,研究结果普遍表明,基于任务的方法、基于团队的策略、混合式学习和反思系统是将基于人工智能的翻译技术融入翻译课程的主要教学策略和教学技巧,这些策略和技巧效果最佳。同样,数据分析的结果进一步表明,确保翻译课程与技术进步相一致的主要策略是精心设计翻译技术的具体课程,在行业参与者(翻译行业领导者和人工智能专家)和翻译课程设计者之间建立合作伙伴关系,持续审查课程,以及为学生提供创造力和批判性思维。最后,结论是翻译课程设计者必须经常审查翻译课程,与翻译行业领导者和人工智能专家合作,将批判性思维和创造力纳入翻译课程体系。这样才能确保经过培训的译员能够在人工智能驱动的翻译行业中有效发挥作用。
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引用次数: 0
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Studies in media and communication
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