This study discusses the communication and inheritance of Huangmei Opera on TikTok. Adopting the 5W model comprehensively analyses five aspects: communication subject, content, object, medium, and effect. Huangmei opera, as a part of Chinese traditional opera, faces the challenge of a shrinking audience and market. However, TIK TOK, as a short video platform with wide influence, provides new opportunities for the dissemination of Huangmei opera.The study shows that vloggers at different levels play an important role on TIK TOK, especially high-influence professional actors and theatre troupes, who have effectively promoted Huangmei Opera by leveraging their large fan bases and high-quality content. Medium- to low-impact and emerging vloggers have also attracted a large number of viewers to Huangmei Opera through their diverse and interactive content. The findings show a significant positive correlation between viewers' interactive behaviours (e.g., liking, commenting, sharing) and viewing duration, suggesting that improving content quality and viewer engagement is crucial for communication effectiveness.This paper also explores the features of the TIK TOK, such as fragmented communication, interactive communication, precise pushing and community effect, which help Huangmei opera expand its influence among young audiences. Despite challenges such as differences in content quality and the short attention span of young audiences, the communication effect of Huangmei Opera on TikTok has been significantly improved through cooperation and innovation. The research in this paper provides new perspectives and practical suggestions for the communication strategy of Huangmei Opera in the digital era and further enriches the modern communication path of traditional art.
本研究探讨了黄梅戏在 TikTok 上的传播与传承。采用 5W 模型从传播主体、传播内容、传播客体、传播媒介、传播效果五个方面进行综合分析。黄梅戏作为中国传统戏曲的一部分，面临着观众和市场萎缩的挑战。研究表明，不同层次的视频作者在 TIK TOK 上发挥了重要作用，尤其是高影响力的专业演员和剧团，他们利用自己庞大的粉丝群和高质量的内容有效地推广了黄梅戏。中低影响力的新兴微博主也通过多样化的互动内容为黄梅戏吸引了大量观众。研究结果表明，观众的互动行为（如点赞、评论、分享）与观看时长之间存在明显的正相关关系，这表明提高内容质量和观众参与度对传播效果至关重要。本文还探讨了TIK TOK的碎片化传播、互动传播、精准推送和社群效应等特点，这些特点有助于黄梅戏在年轻受众中扩大影响力。尽管面临内容质量差异、年轻受众关注时间短等挑战，但通过合作与创新，黄梅戏在嘀嗒上的传播效果得到了显著提升。本文的研究为数字时代的黄梅戏传播策略提供了新的视角和实践建议，进一步丰富了传统艺术的现代传播路径。
{"title":"Exploration of TIK TOK's Contribution to the Communication of Huangmei Opera: An Analysis Based on the 5W Model","authors":"Jian Yang, Azrul Azizi Amirrul","doi":"10.11114/smc.v12i3.6951","DOIUrl":"https://doi.org/10.11114/smc.v12i3.6951","url":null,"abstract":"This study discusses the communication and inheritance of Huangmei Opera on TikTok. Adopting the 5W model comprehensively analyses five aspects: communication subject, content, object, medium, and effect. Huangmei opera, as a part of Chinese traditional opera, faces the challenge of a shrinking audience and market. However, TIK TOK, as a short video platform with wide influence, provides new opportunities for the dissemination of Huangmei opera.The study shows that vloggers at different levels play an important role on TIK TOK, especially high-influence professional actors and theatre troupes, who have effectively promoted Huangmei Opera by leveraging their large fan bases and high-quality content. Medium- to low-impact and emerging vloggers have also attracted a large number of viewers to Huangmei Opera through their diverse and interactive content. The findings show a significant positive correlation between viewers' interactive behaviours (e.g., liking, commenting, sharing) and viewing duration, suggesting that improving content quality and viewer engagement is crucial for communication effectiveness.This paper also explores the features of the TIK TOK, such as fragmented communication, interactive communication, precise pushing and community effect, which help Huangmei opera expand its influence among young audiences. Despite challenges such as differences in content quality and the short attention span of young audiences, the communication effect of Huangmei Opera on TikTok has been significantly improved through cooperation and innovation. The research in this paper provides new perspectives and practical suggestions for the communication strategy of Huangmei Opera in the digital era and further enriches the modern communication path of traditional art.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"26 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Food has traversed across boundaries with the advent of globalization. Food from various countries is now accessible to people across the globe, irrespective of the vast difference in culture or taste. Exposure to new kinds of food has become commonplace since migration, food trade and marketing expanded. Diasporic groups who migrate for different reasons carry their culture along, that they either spread the same in the immigrant country or seek nostalgic relief through food, lifestyle, relationships etc. Nonetheless, the mother culture and corresponding food habits do travel with people, more so if their occupation is related to food. While that happens, there’s always the burning question of authenticity of food. Some believe that a dish cooked by a native of a particular cuisine is authentic, some others consider use of traditional ingredients makes a dish authentic. In the context of globalisation, culinary ways, recipes and ingredients are borrowed and integrated across cultures. Due to these transactions, presuppositions on culinary authenticity are plenty and dynamic among stakeholders of the food industry, be it an immigrant consumer, culinary expert, food critic or a restaurateur. This paper attempts to study the various aspects concerning culinary authenticity and diaspora, analysing viewpoints of the stakeholders.
{"title":"Culinary Authenticity and Diaspora: A Preliminary Enquiry","authors":"Anupama Thampi Preetha, Anderleen Diana Lazarus","doi":"10.11114/smc.v12i3.6874","DOIUrl":"https://doi.org/10.11114/smc.v12i3.6874","url":null,"abstract":"Food has traversed across boundaries with the advent of globalization. Food from various countries is now accessible to people across the globe, irrespective of the vast difference in culture or taste. Exposure to new kinds of food has become commonplace since migration, food trade and marketing expanded. Diasporic groups who migrate for different reasons carry their culture along, that they either spread the same in the immigrant country or seek nostalgic relief through food, lifestyle, relationships etc. Nonetheless, the mother culture and corresponding food habits do travel with people, more so if their occupation is related to food. While that happens, there’s always the burning question of authenticity of food. Some believe that a dish cooked by a native of a particular cuisine is authentic, some others consider use of traditional ingredients makes a dish authentic. In the context of globalisation, culinary ways, recipes and ingredients are borrowed and integrated across cultures. Due to these transactions, presuppositions on culinary authenticity are plenty and dynamic among stakeholders of the food industry, be it an immigrant consumer, culinary expert, food critic or a restaurateur. This paper attempts to study the various aspects concerning culinary authenticity and diaspora, analysing viewpoints of the stakeholders.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"14 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141114365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zhang Yan, Syed Agil Syed Alsagoff, Megat Al-Imran Bin Yasin
With the rapid development of mass media and an increase the aging population in China,more elderly people are actively using the internet. Douyin, owned by ByteDance, is one of the fastest growing apps in China. Many elderly users use this app for entertainment and information sharing. Currently, there is an emergency of several elderly internet celebrities.The study investigated how elderly internet celebrities in China used short videos to present themselves and shape their image on Douyin. The study employs literature analysis and content analysis to analyzes the content of short videos of 10 elderly internet celebrities on Douyin. The study summarized the self-presentation characteristics of elderly internet celebrities,dismissed stereotypes regarding elderly people and recommended new ideas and paths for the governance of China's aging society.
{"title":"Self-Presentation of Elderly Internet Celebrity on Douyin in China","authors":"Zhang Yan, Syed Agil Syed Alsagoff, Megat Al-Imran Bin Yasin","doi":"10.11114/smc.v12i2.6388","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6388","url":null,"abstract":"With the rapid development of mass media and an increase the aging population in China,more elderly people are actively using the internet. Douyin, owned by ByteDance, is one of the fastest growing apps in China. Many elderly users use this app for entertainment and information sharing. Currently, there is an emergency of several elderly internet celebrities.The study investigated how elderly internet celebrities in China used short videos to present themselves and shape their image on Douyin. The study employs literature analysis and content analysis to analyzes the content of short videos of 10 elderly internet celebrities on Douyin. The study summarized the self-presentation characteristics of elderly internet celebrities,dismissed stereotypes regarding elderly people and recommended new ideas and paths for the governance of China's aging society.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"139 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141114525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Generation Z has many attributes and if we were to sum them up in one word, it is certainly specific. Although we also discuss few commonalities with Millennials in our article, Z generation presents a big challenge for brands to reach them, as their expectations of brands, as well as their own lifestyle, are diametrically opposed. At the same time, Generation Z is entering the labour market, so they are also starting to become economically active, although their behaviours and expectations in this area are also different. In our article, we looked at reaching Generation Z via the communication strategy of brands. Thus, based on the characteristics of Generation Z and primary and secondary research, the aim of the article is to look at the possible methods of reaching this target group via communication strategy in specific segments. The primary research focuses on how the representatives of Generation Z perceive brands, why they pay their attention to them and what is their approach to advertising. We will point out the results of secondary research on marketing communications and consumer behaviour of a generational cohort of young people and the impact of marketing communications and communication strategy on their lives. At the same time, with the partial results of our own survey, we will point out the preferences of factors in purchasing decisions.
Z 世代有许多特质，如果用一个词来概括，那肯定是 "特殊"。虽然我们在文章中也讨论了 Z 世代与千禧一代的一些共同点，但 Z 世代对品牌来说是一个巨大的挑战，因为他们对品牌的期望和自己的生活方式截然相反。同时，Z 世代正在进入劳动力市场，因此他们也开始在经济上活跃起来，尽管他们在这方面的行为和期望也有所不同。在我们的文章中，我们探讨了如何通过品牌传播战略来接触 Z 世代。因此，基于 Z 世代的特点以及主要和次要研究，本文旨在探讨通过特定细分市场的传播策略接触这一目标群体的可行方法。主要研究的重点是 Z 世代的代表如何看待品牌，他们为什么关注品牌，以及他们对待广告的方式是什么。我们将指出针对一代年轻人的营销传播和消费行为的二次研究结果，以及营销传播和传播战略对他们生活的影响。同时，我们还将通过自己调查的部分结果，指出购买决策中的偏好因素。
{"title":"Entity's Communication Strategy in the Selected Segment Targeted at Gen Z","authors":"Alena Kusá, Jana Galera Matúšová, Ladislav Pátík","doi":"10.11114/smc.v12i2.6807","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6807","url":null,"abstract":"Generation Z has many attributes and if we were to sum them up in one word, it is certainly specific. Although we also discuss few commonalities with Millennials in our article, Z generation presents a big challenge for brands to reach them, as their expectations of brands, as well as their own lifestyle, are diametrically opposed. At the same time, Generation Z is entering the labour market, so they are also starting to become economically active, although their behaviours and expectations in this area are also different. In our article, we looked at reaching Generation Z via the communication strategy of brands. Thus, based on the characteristics of Generation Z and primary and secondary research, the aim of the article is to look at the possible methods of reaching this target group via communication strategy in specific segments. The primary research focuses on how the representatives of Generation Z perceive brands, why they pay their attention to them and what is their approach to advertising. We will point out the results of secondary research on marketing communications and consumer behaviour of a generational cohort of young people and the impact of marketing communications and communication strategy on their lives. At the same time, with the partial results of our own survey, we will point out the preferences of factors in purchasing decisions.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140245361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. R. Kusumalestari, A. Rachmiatie, Ferry Darmawan, Septiawan Santana Kurnia, Yenni Yuniati, M. Palapah
Media literacy has become increasingly crucial in today’s digital age as it is essential for students to learn how to critically evaluate news sources to identify hoaxes and make informed decisions. This study aimed to evaluate the impact of a media literacy course that had been running for 20 years on students' critical news literacy skills and critical thinking. Students were divided into two groups and asked to assess media texts. The results revealed that critical thinking was more significant for news literacy than media literacy. The study found that students’ critical news literacy skills were at a moderate level, with many struggling to recognize hoaxes in media texts. This finding suggests that further study is necessary to identify the factors influencing this, as well as how students interact with hoaxes in their daily lives.
{"title":"Reading Hoax: Measuring Students’ Critical News Literacy","authors":"R. R. Kusumalestari, A. Rachmiatie, Ferry Darmawan, Septiawan Santana Kurnia, Yenni Yuniati, M. Palapah","doi":"10.11114/smc.v12i2.6669","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6669","url":null,"abstract":"Media literacy has become increasingly crucial in today’s digital age as it is essential for students to learn how to critically evaluate news sources to identify hoaxes and make informed decisions. This study aimed to evaluate the impact of a media literacy course that had been running for 20 years on students' critical news literacy skills and critical thinking. Students were divided into two groups and asked to assess media texts. The results revealed that critical thinking was more significant for news literacy than media literacy. The study found that students’ critical news literacy skills were at a moderate level, with many struggling to recognize hoaxes in media texts. This finding suggests that further study is necessary to identify the factors influencing this, as well as how students interact with hoaxes in their daily lives.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140252215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article aimed to identify the social responsibility dimensions of political talk shows in dealing with the parliamentary performance of the 19th House of Representatives of Jordan. It adopted the content analysis methodology and applied it to the "Kingdom Voice" (Sawt Al-Mamlaka) program. Thirty-one episodes have been analyzed, of which they dealt with the parliamentary functioning of the House of Representatives during its second ordinary session, which began on 13 November 2022 and ended on 7 May 2023. The results of the study showed that the (Sawt Al-Mamlaka) program was committed to all dimensions of social, moral, and professional responsibility the dealing with parliamentary performance but was more committed to the media performance dimension (ethical standards), with a mean of (2.80), then the roles and functions of social responsibility with a mean of (2.76), then the professional standards with a mean of (2.55). The study concluded that talk shows should uphold the principle of serving the public and society, raising the level of freedom of opinion and expression, ensuring that talk shows serve as a platform for thought and criticism within their social responsibility, their role as constructive and positive critics in society, and their oversight function in expressing public opinion.
{"title":"The Social Responsibility of Political Talk Shows in Dealing with Parliamentary Performance","authors":"Ramez Abuhasirah, Rasha Salameh","doi":"10.11114/smc.v12i2.6787","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6787","url":null,"abstract":"The article aimed to identify the social responsibility dimensions of political talk shows in dealing with the parliamentary performance of the 19th House of Representatives of Jordan. It adopted the content analysis methodology and applied it to the \"Kingdom Voice\" (Sawt Al-Mamlaka) program. Thirty-one episodes have been analyzed, of which they dealt with the parliamentary functioning of the House of Representatives during its second ordinary session, which began on 13 November 2022 and ended on 7 May 2023. The results of the study showed that the (Sawt Al-Mamlaka) program was committed to all dimensions of social, moral, and professional responsibility the dealing with parliamentary performance but was more committed to the media performance dimension (ethical standards), with a mean of (2.80), then the roles and functions of social responsibility with a mean of (2.76), then the professional standards with a mean of (2.55). The study concluded that talk shows should uphold the principle of serving the public and society, raising the level of freedom of opinion and expression, ensuring that talk shows serve as a platform for thought and criticism within their social responsibility, their role as constructive and positive critics in society, and their oversight function in expressing public opinion.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"23 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140262214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Engagement in online shopping by specific emerging-market consumers in South Africa is on the rise. Nevertheless, the online usage rate remains low. Online retailers need to understand the perceived risk factors influencing consumers’ attitudes and intention in relation to online shopping for clothing products. To that end, an online survey was conducted among emerging-market consumers in Soweto, with 300 respondents being targeted and reached. Convenience sampling was adopted to collect data from the respondents. An independent research company collected data, and various statistical analyses were conducted. The findings revealed that perceived financial, convenience and security risks significantly influenced emerging-market consumers’ attitude towards online shopping. None of the perceived risks were found to influence consumers’ intention to shop online. The perceived financial, convenience and security risks were found to be mediated by attitude. The findings are significant for e-commerce merchants seeking to develop targeted online marketing strategies for emerging-market consumers.
{"title":"The Influence of Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Clothes Online","authors":"K. Makhitha, KM Ngobeni","doi":"10.11114/smc.v12i2.6786","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6786","url":null,"abstract":"Engagement in online shopping by specific emerging-market consumers in South Africa is on the rise. Nevertheless, the online usage rate remains low. Online retailers need to understand the perceived risk factors influencing consumers’ attitudes and intention in relation to online shopping for clothing products. To that end, an online survey was conducted among emerging-market consumers in Soweto, with 300 respondents being targeted and reached. Convenience sampling was adopted to collect data from the respondents. An independent research company collected data, and various statistical analyses were conducted. The findings revealed that perceived financial, convenience and security risks significantly influenced emerging-market consumers’ attitude towards online shopping. None of the perceived risks were found to influence consumers’ intention to shop online. The perceived financial, convenience and security risks were found to be mediated by attitude. The findings are significant for e-commerce merchants seeking to develop targeted online marketing strategies for emerging-market consumers.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"11 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140264886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to explain the present research status and trends in the field of Emotional Design of Packaging (EDOP). A total of 129 scholarly articles were selected from high-quality journals in the Web of Science (WoS) database, and a systematic review of the EDOP field was undertaken, utilising a combination of CiteSpace and VOSviewer for bibliometric analysis. The findings reveal substantial advancements over the past two decades, with prospects for continued expansion. There exists a pressing requirement for enhanced collaboration across countries, institutions, and authors within this field. The core research themes in this area are Emotional Communication of Brand Packaging, Emotional Triggers for Packaging Design, Emotional Experience and User Satisfaction, and Emotional Design and Consumer Behaviour. It is worth mentioning that these four research themes correspond to the evolutionary trend of EDOP research history, with crossovers between periods arranged in an overlapping relationship. Additionally, Sensory Characteristics of Food Packaging and Emotional Measurement of Users, Modelling the Relationship between Packaging Design, Branding and Consumer Behaviour, and the Role of Cigarette Packaging Design in Tobacco Marketing collectively form the fundamental knowledge base in this area. This study not only addresses the current research gap in this field but also provides valuable references and guidance for future researchers.
{"title":"Emotional Design of Packaging: A Bibliometric Analysis","authors":"Chang Liu, Mat Redhuan Samsudin, Yuwen Zou","doi":"10.11114/smc.v12i2.6698","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6698","url":null,"abstract":"This study aims to explain the present research status and trends in the field of Emotional Design of Packaging (EDOP). A total of 129 scholarly articles were selected from high-quality journals in the Web of Science (WoS) database, and a systematic review of the EDOP field was undertaken, utilising a combination of CiteSpace and VOSviewer for bibliometric analysis. The findings reveal substantial advancements over the past two decades, with prospects for continued expansion. There exists a pressing requirement for enhanced collaboration across countries, institutions, and authors within this field. The core research themes in this area are Emotional Communication of Brand Packaging, Emotional Triggers for Packaging Design, Emotional Experience and User Satisfaction, and Emotional Design and Consumer Behaviour. It is worth mentioning that these four research themes correspond to the evolutionary trend of EDOP research history, with crossovers between periods arranged in an overlapping relationship. Additionally, Sensory Characteristics of Food Packaging and Emotional Measurement of Users, Modelling the Relationship between Packaging Design, Branding and Consumer Behaviour, and the Role of Cigarette Packaging Design in Tobacco Marketing collectively form the fundamental knowledge base in this area. This study not only addresses the current research gap in this field but also provides valuable references and guidance for future researchers.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"10 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140263657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yang Yang, H. Adnan, Mumtaz Aini Alivi, Nor Zaliza Sarmiti
In the post-COVID-19 era, Chinese university students have become more reliant on TikTok for health information, which has shaped their health-related behavior. In order to investigate how university students’ reliance on health information on TikTok influenced their health protective behaviors in response to COVID-19, a survey questionnaire was designed to measure the following four constructs: TikTok dependency, health information seeking, TikTok trust, and health Protective behavior. A total of 426 respondents in China participated in the survey and the data was analyzed through structural equation modeling (SEM). The findings indicate that respondents who have higher TikTok dependency tend to have higher post-COVID-19 health protective behavior. Study results also found that health information seeking and TikTok trust partially mediate the relationship between TikTok dependency and post-COVID-19 health protective behavior separately. To conclude, the results highlight the important role of TikTok as a social media platform for university students’ post-COVID-19 health protective behavior in Wuhan of China.
{"title":"Unveiling the Influence of TikTok Dependency on University Students’ Post-COVID-19 Health Protective Behavior","authors":"Yang Yang, H. Adnan, Mumtaz Aini Alivi, Nor Zaliza Sarmiti","doi":"10.11114/smc.v12i1.6625","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6625","url":null,"abstract":"In the post-COVID-19 era, Chinese university students have become more reliant on TikTok for health information, which has shaped their health-related behavior. In order to investigate how university students’ reliance on health information on TikTok influenced their health protective behaviors in response to COVID-19, a survey questionnaire was designed to measure the following four constructs: TikTok dependency, health information seeking, TikTok trust, and health Protective behavior. A total of 426 respondents in China participated in the survey and the data was analyzed through structural equation modeling (SEM). The findings indicate that respondents who have higher TikTok dependency tend to have higher post-COVID-19 health protective behavior. Study results also found that health information seeking and TikTok trust partially mediate the relationship between TikTok dependency and post-COVID-19 health protective behavior separately. To conclude, the results highlight the important role of TikTok as a social media platform for university students’ post-COVID-19 health protective behavior in Wuhan of China.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"6 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the digital age, the Malaysian Chinese media has become an important communication platform for Malaysian Chinese and has a key influence on cultural communication. Nyonya culture, a unique product of the fusion of Chinese and Southeast Asian cultures, has gained widespread attention and use in the media. In this research, 19 Facebook posts were coded and analyzed to investigate Nyonya culture as a comprehensive cultural symbol, its transmission of traditional Chinese culture in the five dimensions of food, crafts, traditional customs, social affairs, and media entertainment, as well as the integration of new cultural symbols. The study aims to provide a new approach to integrating and disseminating Nyonya culture in the context of digitalization, as well as providing a unique perspective on the dissemination of traditional culture through Malaysian Chinese media.
{"title":"Nyonya Culture Expression in Malaysian Chinese Media Based on Facebook","authors":"Xiaoyan Wang, Sharifah Sofiah Syed Zainudin, Hani Salwah Yaakup","doi":"10.11114/smc.v12i1.6544","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6544","url":null,"abstract":"In the digital age, the Malaysian Chinese media has become an important communication platform for Malaysian Chinese and has a key influence on cultural communication. Nyonya culture, a unique product of the fusion of Chinese and Southeast Asian cultures, has gained widespread attention and use in the media. In this research, 19 Facebook posts were coded and analyzed to investigate Nyonya culture as a comprehensive cultural symbol, its transmission of traditional Chinese culture in the five dimensions of food, crafts, traditional customs, social affairs, and media entertainment, as well as the integration of new cultural symbols. The study aims to provide a new approach to integrating and disseminating Nyonya culture in the context of digitalization, as well as providing a unique perspective on the dissemination of traditional culture through Malaysian Chinese media.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"19 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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