Social media influencers (SMIs) represent a phenomenon that has increased drastically in previous years, reaching a peak since the COVID-19 pandemic. Much of previous research done involving parasocial relationship theory and consumer trust theory has been done regarding celebrities, leaving a gap in understanding influence and one’s susceptibility to influence in an SMI context. Here, a series of closed-ended questions was applied to a young student cohort (N=91), and its power was evaluated using structural equation modelling, which indicated that a series of 25 questions holds the ability to measure susceptibility to SMI influence. These questions form the SUSIS Questionnaire, thereby representing a confirmed tool to measure susceptibility to SMI influence. These findings respond to a gap in marketing literature involving SMIs, showing the potential power and usefulness they hold in marketing strategies, but also serve as an alert that SMIs influence youth, presumedly both positively and negatively.
{"title":"Designing and Validating a Method to Measure Young People’s Susceptibility to Social Media Influencers: the SUSIS Questionnaire","authors":"Charles Alves de Castro","doi":"10.11114/smc.v11i6.6165","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6165","url":null,"abstract":"Social media influencers (SMIs) represent a phenomenon that has increased drastically in previous years, reaching a peak since the COVID-19 pandemic. Much of previous research done involving parasocial relationship theory and consumer trust theory has been done regarding celebrities, leaving a gap in understanding influence and one’s susceptibility to influence in an SMI context. Here, a series of closed-ended questions was applied to a young student cohort (N=91), and its power was evaluated using structural equation modelling, which indicated that a series of 25 questions holds the ability to measure susceptibility to SMI influence. These questions form the SUSIS Questionnaire, thereby representing a confirmed tool to measure susceptibility to SMI influence. These findings respond to a gap in marketing literature involving SMIs, showing the potential power and usefulness they hold in marketing strategies, but also serve as an alert that SMIs influence youth, presumedly both positively and negatively.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43610166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fake news and other forms of disinformation pose a serious threat to the news ecosystem and the informing of audiences, who are increasingly dependent on online sources of information. After the attention paid to the spreading of fake news, researchers have focused on the study of the negative effects that different typologies of disinformation are prone to having on audiences. Similarly, great attention has also been paid to the motives that users have for the spreading of fake news.These studies, which combine various disciplines, attempt to analyze the psychological factors and motives that lead users to engage with online fake news. On the other hand, several studies have analyzed the role of platforms and their algorithmic logic, as well as the main approaches for addressing this significant problem. Although much effort has been devoted to the phenomenon of disinformation in social media, the role of professional journalists in exposing false information has not been given the necessary attention.Albania is a country with a high rate of fake news and conspiracy theories. This study will investigate the Albanian journalists’ perception of fake news and the risk in them being used as a means of (dis)informing the audience. It will also focus on how this perception affects their behavior and willingness to debunk disinformation on social media. Making use of a national-level questionnaire, to which 270 journalists contributing in the Albanian media responded, the study aims to answer some important questions about the role of journalists in addressing disinformation issues in the social media space. The findings from this study indicate that although journalists in Albania perceive fake news as a danger to democracy, the media and the journalism profession, they do not seem motivated to engage in the debunking actions and exposing of fake news circulating online.
{"title":"Examining Journalist’s Perception of Fake News and Their Attitude toward Debunking disinformation","authors":"Erlis Çela","doi":"10.11114/smc.v11i6.6307","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6307","url":null,"abstract":"Fake news and other forms of disinformation pose a serious threat to the news ecosystem and the informing of audiences, who are increasingly dependent on online sources of information. After the attention paid to the spreading of fake news, researchers have focused on the study of the negative effects that different typologies of disinformation are prone to having on audiences. Similarly, great attention has also been paid to the motives that users have for the spreading of fake news.These studies, which combine various disciplines, attempt to analyze the psychological factors and motives that lead users to engage with online fake news. On the other hand, several studies have analyzed the role of platforms and their algorithmic logic, as well as the main approaches for addressing this significant problem. Although much effort has been devoted to the phenomenon of disinformation in social media, the role of professional journalists in exposing false information has not been given the necessary attention.Albania is a country with a high rate of fake news and conspiracy theories. This study will investigate the Albanian journalists’ perception of fake news and the risk in them being used as a means of (dis)informing the audience. It will also focus on how this perception affects their behavior and willingness to debunk disinformation on social media. Making use of a national-level questionnaire, to which 270 journalists contributing in the Albanian media responded, the study aims to answer some important questions about the role of journalists in addressing disinformation issues in the social media space. The findings from this study indicate that although journalists in Albania perceive fake news as a danger to democracy, the media and the journalism profession, they do not seem motivated to engage in the debunking actions and exposing of fake news circulating online.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41824375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the impact of using social media by Syrian refugees, focusing on the shift from receiving messages to sharing content and news related to the Syrian crisis. Using both qualitative and quantitative methods, the findings indicate that social media has become a more accessible and affordable medium of communication for Syrian refugees, both during and after seeking refuge. The study highlights the transformation of Syrian citizens from citizens who are not allowed to use the internet and social media to "refugee journalists" by being affected by social media. Social media use among Syrian activists or Syrian refugee journalists has contributed to the emergence of the "refugee journalist" phenomenon, which helps convey opinions, voices, and suffering to the world. However, the findings also highlight the negative effects of the "refugee journalist" phenomenon on Syrian refugees, citizens, and activists. The findings also indicate the potential moral violations and lack of integrity and reliability standards in the publishing of activists' stories, leading to distortion of facts and misleading audiences.
{"title":"Refugee Journalist Phenomenon as a Consequence of Migration and Refugee Crises: The Role of Social Media in Transferring Refugees’ Role from “Has Been Affected” to “Has Affected”","authors":"Yasmin Aldamen","doi":"10.11114/smc.v11i6.6202","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6202","url":null,"abstract":"This study examines the impact of using social media by Syrian refugees, focusing on the shift from receiving messages to sharing content and news related to the Syrian crisis. Using both qualitative and quantitative methods, the findings indicate that social media has become a more accessible and affordable medium of communication for Syrian refugees, both during and after seeking refuge. The study highlights the transformation of Syrian citizens from citizens who are not allowed to use the internet and social media to \"refugee journalists\" by being affected by social media. Social media use among Syrian activists or Syrian refugee journalists has contributed to the emergence of the \"refugee journalist\" phenomenon, which helps convey opinions, voices, and suffering to the world. However, the findings also highlight the negative effects of the \"refugee journalist\" phenomenon on Syrian refugees, citizens, and activists. The findings also indicate the potential moral violations and lack of integrity and reliability standards in the publishing of activists' stories, leading to distortion of facts and misleading audiences.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42576227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article takes China's Southern Weekend Green newspaper as an example, selects 235 articles in Southern Weekend Green from 2018 to 2020. Conduct relevant research on environmental news reported in newspapers and magazines. Most of the previous studies focus on the classification of content, and there is no relevant research on the information source and the audience's environmental awareness. Therefore, the purpose of this study was to investigate the mediating role of reporting bias between information sources and the audience's environmental awareness. The research method adopts the quantitative research method, adopts the random sampling method to conduct a questionnaire survey on the respondents, and distributes a total of 392 questionnaires. Correlation analysis was carried out on the influence of different information sources on reporting tendency and dissemination effect, and SPSS was used for correlation test.
{"title":"The Mediating Role of Reporting Tendencies of Environmental News in the Relationship Between Information Sources and Citizen’s Environmental Awareness via Southern Weekend","authors":"He Ye, M. Mahamed, Sharil Nizam Shari","doi":"10.11114/smc.v11i6.6247","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6247","url":null,"abstract":"This article takes China's Southern Weekend Green newspaper as an example, selects 235 articles in Southern Weekend Green from 2018 to 2020. Conduct relevant research on environmental news reported in newspapers and magazines. Most of the previous studies focus on the classification of content, and there is no relevant research on the information source and the audience's environmental awareness. Therefore, the purpose of this study was to investigate the mediating role of reporting bias between information sources and the audience's environmental awareness. The research method adopts the quantitative research method, adopts the random sampling method to conduct a questionnaire survey on the respondents, and distributes a total of 392 questionnaires. Correlation analysis was carried out on the influence of different information sources on reporting tendency and dissemination effect, and SPSS was used for correlation test.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43466522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to uncover family conflict stemming from caring for the elderly in the Karo ethnic group in North Sumatera resulting in the elderly not feeling comfortable and prefering to live alone or go to a nursing home. An ethnographical study was conducted in Lingga village, Karo to gather information on what Cliffort Geertz has proposed as the thick description of cultural values and the expectations of the elderly. Data was collected through participant observation and in-depth interviews with the elderly with different characteristics. This study found that the elderly’s ideal conception of a place to live is related to various social and cultural aspects of their society, which are interrelated with the functions of affection, obedience and tolerance as family members in the community. This study finds that the elderly expect to have autonomy, but were in fact dependant on their children. This study also finds that research on the elderly should investigate sociocultural aspects of the elderly in order to minimalize conflict.
{"title":"Inter Generation Relationships in Taking Care of the Elderly in Karo, Indonesia","authors":"N. Achmad, M. Yusuf","doi":"10.11114/smc.v11i6.6198","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6198","url":null,"abstract":"This study aims to uncover family conflict stemming from caring for the elderly in the Karo ethnic group in North Sumatera resulting in the elderly not feeling comfortable and prefering to live alone or go to a nursing home. An ethnographical study was conducted in Lingga village, Karo to gather information on what Cliffort Geertz has proposed as the thick description of cultural values and the expectations of the elderly. Data was collected through participant observation and in-depth interviews with the elderly with different characteristics. This study found that the elderly’s ideal conception of a place to live is related to various social and cultural aspects of their society, which are interrelated with the functions of affection, obedience and tolerance as family members in the community. This study finds that the elderly expect to have autonomy, but were in fact dependant on their children. This study also finds that research on the elderly should investigate sociocultural aspects of the elderly in order to minimalize conflict.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48238844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article discusses the influence of music on the process of political socialization, analyzes the mechanisms of interaction between the musical and political spheres of society at different historical stages. The relevance of this article lies in the fact that at this historical stage the questions of studying the experience of establishing cooperation between states using the methods of cultural negotiations are most relevant in connection with the events taking place in world politics. The purpose of this study is to analyze musical art as an important element of international political relations, as well as to substantiate the effectiveness of the use of musical art in political negotiations. The article describes the cultural relations of allies during political negotiations at different historical stages using archival scientific materials. The principles of construction are considered, as well as the artistic features of concert programs at the Royal Albert Hall of Arts and Sciences. The methodological basis of the study is the work of cultural communication researchers. The main methods of cognition are theoretical analysis of scientific-journalistic literature, narrative analysis and historical method, comparative and typological method, generalization of theoretical and practical experience of influence of music on political processes in the world. The practical significance of the research on "Music as an important instrument of foreign policy" is that the data obtained in the scientific research can be used by specialists and teachers of higher educational institutions, as well as in the preparation of a methodological educational program in the field of "History" and "Political Science". The results of the ongoing research may be of scientific interest to students, specialists and teachers of history, political science and cultural studies in higher educational institutions and advanced training courses.
{"title":"Music as an Important Means of Foreign Policy","authors":"O. Zakharova","doi":"10.11114/smc.v11i6.6030","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6030","url":null,"abstract":"The article discusses the influence of music on the process of political socialization, analyzes the mechanisms of interaction between the musical and political spheres of society at different historical stages. The relevance of this article lies in the fact that at this historical stage the questions of studying the experience of establishing cooperation between states using the methods of cultural negotiations are most relevant in connection with the events taking place in world politics. The purpose of this study is to analyze musical art as an important element of international political relations, as well as to substantiate the effectiveness of the use of musical art in political negotiations. The article describes the cultural relations of allies during political negotiations at different historical stages using archival scientific materials. The principles of construction are considered, as well as the artistic features of concert programs at the Royal Albert Hall of Arts and Sciences. The methodological basis of the study is the work of cultural communication researchers. The main methods of cognition are theoretical analysis of scientific-journalistic literature, narrative analysis and historical method, comparative and typological method, generalization of theoretical and practical experience of influence of music on political processes in the world. The practical significance of the research on \"Music as an important instrument of foreign policy\" is that the data obtained in the scientific research can be used by specialists and teachers of higher educational institutions, as well as in the preparation of a methodological educational program in the field of \"History\" and \"Political Science\". The results of the ongoing research may be of scientific interest to students, specialists and teachers of history, political science and cultural studies in higher educational institutions and advanced training courses.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48241224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As part of a larger research program on media coverage and representation of the conflicts in the Balkans, we examine humanizing visualizations of armed conflict. The study focuses, in particular, on photojournalistic accounts of the humanitarian crisis in Kosovo at the 25th anniversary of the Kosovo war. Drawing, in particular, on Ariella Aïsha Azoulay’s (2008) concept of the civil contract of photography, this study analyses how victims of humanitarian catastrophes are represented and what images communicate in terms of family, gender, international communication, and conflict. We interrogate visual signifiers in conflict and global narrative constructions of refugees fleeing from conflict and how the visual rhetoric of war and conflict aims to elicit affective responses. Finally, the study highlights the work of women photojournalists in Kosovo and the Balkans and the impact of their work twenty-five years onward.
{"title":"Visualizing Conflict: Analyzing Visual Narratives of Photojournalistic Images of Balkan War Refugees","authors":"L. Ziberi, L. Lengel, Artan Limani","doi":"10.11114/smc.v11i6.6292","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6292","url":null,"abstract":"As part of a larger research program on media coverage and representation of the conflicts in the Balkans, we examine humanizing visualizations of armed conflict. The study focuses, in particular, on photojournalistic accounts of the humanitarian crisis in Kosovo at the 25th anniversary of the Kosovo war. Drawing, in particular, on Ariella Aïsha Azoulay’s (2008) concept of the civil contract of photography, this study analyses how victims of humanitarian catastrophes are represented and what images communicate in terms of family, gender, international communication, and conflict. We interrogate visual signifiers in conflict and global narrative constructions of refugees fleeing from conflict and how the visual rhetoric of war and conflict aims to elicit affective responses. Finally, the study highlights the work of women photojournalists in Kosovo and the Balkans and the impact of their work twenty-five years onward.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45286312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We are currently witnessing a paradigm shift in digital communication, determined by platformization. Digital channels have abandoned any unidirectional pretension to become interactive and bidirectional channels. Through a systematic literature review, this research aims to obtain a clear, complete, and updated definition of the concept of "social audience". The results point to an increase in the incidence of terms such as participation, participatory audience, and social networks, without specifically alluding to the concept of social audience, allowing evidence of a lack of consensus in terminology and the approach to the role of audiences in the current digital context. The lack of consensus leaves open considerations and debates on the study of cyber activism, as well as public opinion and influencers, for example.
{"title":"The Impact of the Digital Era on Spanish-Speaking Social Audiences: A Systematic Review of Its Academic Literature","authors":"Isabel Iniesta-Alemán, Pavel Sidorenko Bautista","doi":"10.11114/smc.v11i6.6225","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6225","url":null,"abstract":"We are currently witnessing a paradigm shift in digital communication, determined by platformization. Digital channels have abandoned any unidirectional pretension to become interactive and bidirectional channels. Through a systematic literature review, this research aims to obtain a clear, complete, and updated definition of the concept of \"social audience\". The results point to an increase in the incidence of terms such as participation, participatory audience, and social networks, without specifically alluding to the concept of social audience, allowing evidence of a lack of consensus in terminology and the approach to the role of audiences in the current digital context. The lack of consensus leaves open considerations and debates on the study of cyber activism, as well as public opinion and influencers, for example.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"100 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41273068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As a relatively new media, social media platforms such as Facebook, Twitter, WhatsApp and Instagram have received the attention of scholars emanating from Political Science, Public Administration, Media and Communication Studies, inter alia. Given that it is difficult to gaze the measure of adequacy, it suffices to mention that much of the scholarly works on this subject are disciplinary inward looking and Western centred- which exposes them to deficiency in capturing the African reality in its totality. As such, this interdisciplinary paper examines a sample of Mpofu’s Facebook roar during May 2023 on the basis of an Afrocentric lens and auto-ethnographic approach. The key argument of this paper is that Mpofu’s roar does not have a sound academic basis. But it is a revelation of underlying scholarly limits (enter profanity) which are common to all but worse for those with troubled consciousness.
{"title":"Seven Days in May: An Afrocentric Diagnosis of Shepherd Mpofu’s Facebook Roar","authors":"K. Shai","doi":"10.11114/smc.v11i6.6168","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6168","url":null,"abstract":"As a relatively new media, social media platforms such as Facebook, Twitter, WhatsApp and Instagram have received the attention of scholars emanating from Political Science, Public Administration, Media and Communication Studies, inter alia. Given that it is difficult to gaze the measure of adequacy, it suffices to mention that much of the scholarly works on this subject are disciplinary inward looking and Western centred- which exposes them to deficiency in capturing the African reality in its totality. As such, this interdisciplinary paper examines a sample of Mpofu’s Facebook roar during May 2023 on the basis of an Afrocentric lens and auto-ethnographic approach. The key argument of this paper is that Mpofu’s roar does not have a sound academic basis. But it is a revelation of underlying scholarly limits (enter profanity) which are common to all but worse for those with troubled consciousness.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46116280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Augmented reality (AR) is a technology based on 3D registration, virtual-real fusion and human-computer interaction to achieve the integration of virtual objects and real scenes. The core problem of augmented reality task is the accurate and fast recognition and tracking of objects in real scenes, which provides the technical basis for updating and optimizing the selfie design. This paper discusses the specific technical path of AR applied to selfie design based on the deep learning approach, and demonstrates the impact of different deep learning algorithms on the effectiveness of the integration of AR and selfie, and finally the paper discusses the application prospects of AR in selfie.
{"title":"AR Technology-Assisted Selfie Design and Dissemination Path Analysis","authors":"Di Zhang","doi":"10.11114/smc.v11i6.6203","DOIUrl":"https://doi.org/10.11114/smc.v11i6.6203","url":null,"abstract":"Augmented reality (AR) is a technology based on 3D registration, virtual-real fusion and human-computer interaction to achieve the integration of virtual objects and real scenes. The core problem of augmented reality task is the accurate and fast recognition and tracking of objects in real scenes, which provides the technical basis for updating and optimizing the selfie design. This paper discusses the specific technical path of AR applied to selfie design based on the deep learning approach, and demonstrates the impact of different deep learning algorithms on the effectiveness of the integration of AR and selfie, and finally the paper discusses the application prospects of AR in selfie.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46805649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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