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Discourse Analysis of Blizzard Entertainment's Marketing Communications 暴雪娱乐营销传播的话语分析
Pub Date : 2020-11-01 DOI: 10.13189/aeb.2020.080603
Catherine Tabequero
This study examines the nature of the discourse in advertising. The focus is on Blizzard Entertainment’s Marketing Communications, which is directed towards the promotion of their products and service to the general public. The study aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of Blizzard Entertainment advertisements. Norman Fairclough’s 3-D model of visual design was used to analyze the data. It focuses on the interaction of language, image and format and analyzes advertising persuasive strategies. Also, this study gives analyses of certain ads, utilizing various methods of interpretations and ends with a discussion on advertising discourse. In this connection, the analyses are provided with a perspective on demonstrating the advertisements develop importance through collaboration with different kinds of discourse, and how it is indistinguishable from social and cultural discourse. Thus, it discusses Blizzard Entertainment’s advertisements influence and on how these advertisements have an impact on our society and cultural values. The results of this descriptive study serve as a support and of great help to the future researches related to social media and advertising.
本研究考察了广告语篇的性质。重点是暴雪娱乐的营销传播,旨在向公众推广其产品和服务。本研究旨在揭示暴雪娱乐广告中最普遍、最有影响力、最不可避免的话语的基本要素。Norman Fairclough的三维视觉设计模型被用来分析数据。重点分析了语言、形象和形式的互动,并分析了广告说服策略。此外,本研究还运用各种解释方法对某些广告进行了分析,最后对广告语篇进行了讨论。在这方面,分析提供了一个视角来证明广告通过与不同类型的话语合作而发展的重要性,以及它如何与社会和文化话语区分开来。因此,本文讨论了暴雪娱乐的广告对我们的社会和文化价值的影响以及这些广告是如何产生影响的。这项描述性研究的结果为未来社交媒体和广告的研究提供了支持和帮助。
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引用次数: 0
Valuation of Panchganga River Ecosystem Services in Urban Kolhapur District of Maharashtra (India) 马哈拉施特拉邦城市Kolhapur区Panchganga河生态系统服务评估(印度)
Pub Date : 2020-11-01 DOI: 10.13189/aeb.2020.080604
P. S. Kamble
It is of topmost importance to undertake an economic valuation of the ecosystem services such as a river, which is aquatic and natural ecosystem, because of their very important role in the development and welfare of the society. It is against this overall backdrop, the present research study attempts to carry out an economic valuation of the services of the Panchganga river as an aquatic eco system. The empirical analysis of the economic valuation of the services in monetary terms being provided by the Panchganga river ecosystem estimates its total economic value. No doubt, it is worth of Rs. 5459.41 lakh per annum is really important and valuable, which indicates its role in the socio economic development of the area under our study. It is an indicator of the number and variety of services being provided by the Panchganga useful for agriculture, allied activities, industry and business development along with water for domestic use of the area and its people. The analysis of the determinants of the economic value of the Panchganga river reveals that the non-economic than the economic factors are very much dominant and effective in generating the total economic value.
对河流等生态系统服务进行经济评估是最重要的,河流是水生和自然生态系统,因为它们在社会发展和福利中发挥着非常重要的作用。正是在这种总体背景下,本研究试图对作为水生生态系统的Panchganga河的服务进行经济评估。Panchganga河生态系统提供的服务的货币经济价值实证分析估计了其总经济价值。毫无疑问,每年545941万卢比的价值非常重要和有价值,这表明了它在我们研究的地区的社会经济发展中的作用。它是Panchganga为农业、相关活动、工业和商业发展以及该地区及其人民的生活用水提供的服务数量和种类的指标。对Panchganga河经济价值的决定因素的分析表明,非经济因素比经济因素在产生总经济价值方面非常占主导地位和有效。
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引用次数: 0
Sovereign Wealth Funds Definition: Challenges and Concerns 主权财富基金的定义:挑战与担忧
Pub Date : 2020-11-01 DOI: 10.13189/aeb.2020.080605
Zeineb Ouni, P. Bernard, M. Plaisent
The main purpose of this paper is to bring a better understanding of the phenomenon of sovereign wealth funds (SWFs) by dealing with their definitional issues. Our objective is to understand why it would be difficult to have a standard and common definition of SWFs and how this definition concern could present a problem, especially for academic research. We analyzed the history of SWFs, their creation objectives, their sources of funding, the performance of their investments and their governance structure and compared them with other types of funds. We find that the lack of a common definition stems mainly from their: i) hybrid nature: SWFs are created and controlled by governments, but their investment strategies are similar to private funds; ii) high heterogeneity: SWFs have different structures, sources of funding and other creation objectives; iii) lack of transparency. Despite the establishment of Generally Accepted Principles and Practices for SWFs know as Santiago Principles, SWFs remain opaque structure and iv) similarities with other sovereign and private investors, especially in their investment strategies. These definitional problems could explain the lack of consensus on empirical studies about SWFs and the issues about the regulation of their activities. Otherwise, this study targets to contribute to the global debate on the regulation of their transactions, essentially by clarifying their subtle differences with other investment vehicles.
本文的主要目的是通过处理主权财富基金的定义问题,更好地理解主权财富基金现象。我们的目标是了解为什么很难对主权财富基金有一个标准和通用的定义,以及这种定义问题如何会带来问题,尤其是对学术研究来说。我们分析了主权财富基金的历史、创建目标、资金来源、投资业绩和治理结构,并将其与其他类型的基金进行了比较。我们发现,缺乏共同的定义主要源于它们的混合性质:主权财富基金由政府创建和控制,但其投资策略与私人基金相似;ii)高度异质性:主权财富基金有不同的结构、资金来源和其他创建目标;iii)缺乏透明度。尽管制定了被称为圣地亚哥原则的主权财富基金公认原则和实践,但主权财富基金仍然是不透明的结构,iv)与其他主权和私人投资者相似,尤其是在投资策略方面。这些定义问题可以解释对主权财富基金的实证研究以及对其活动的监管问题缺乏共识的原因。除此之外,本研究旨在通过澄清其与其他投资工具的细微差异,为全球关于其交易监管的辩论做出贡献。
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引用次数: 0
China's Economic Growth and Financial Development after Reform and Opening-up 改革开放后的中国经济增长与金融发展
Pub Date : 2020-11-01 DOI: 10.13189/aeb.2020.080602
Yan Zhang
In this paper, I analyze China’s economic growth and financial development after 1978’s reform and opening-up, and verify whether convergence hypothesis and financial deepening hypothesis exist by using the provincial data from 1978 to 2014. The main contribution is that I examine regional disparities in China's economic growth and financial development by period, consider the effects of Deng Xiaoping’s Southern Tour Talks in 1992 and China’s accession to the WTO in 2001 on regional economic growth and financial development. The empirical analyses clarify that the convergence hypothesis is valid for the whole sample period of 1978–2014 and the sub-period 2002–2014. Analyses of economic convergence reveal that the poorer provinces have tended to show higher rates of economic growth than the richer provinces during the period 1978–2014, particularly after China’s accession to the WTO in 2001. On the other hand, the financial deepening hypothesis only appears to be valid to the whole period of 1978–2014, which means that the provinces with larger financial sectors have tended to show higher rates of economic growth than the provinces with smaller financial sectors over the long term, but this was not valid for any of the sub-periods considered (1978–1991, 1992–2001, and 2002–2014) due to reforms of SOEs, diversification of corporate financing methods, and changes in China’s economic and financial situation, which prevented bank loans from making a positive impact on economic growth during any one of the sub-periods.
本文分析了1978年改革开放后中国的经济增长和金融发展,并利用1978年至2014年的省级数据验证了趋同假说和金融深化假说是否存在。其主要贡献在于,我按时期考察了中国经济增长和金融发展的区域差异,并考虑了1992年邓小平南巡会谈和2001年中国加入世贸组织对区域经济增长和财政发展的影响。实证分析表明,收敛假设适用于1978-2014年的整个样本期和2002-2014年的子周期。对经济趋同的分析表明,在1978年至2014年期间,贫穷省份的经济增长率往往高于富裕省份,特别是在2001年中国加入世贸组织之后。另一方面,金融深化假说似乎只适用于1978-2014年的整个时期,这意味着从长远来看,金融部门规模较大的省份往往比金融部门规模较小的省份表现出更高的经济增长率,但由于国有企业改革、企业融资方式多样化以及中国经济和金融状况的变化,这使得银行贷款在任何一个子时期都无法对经济增长产生积极影响,因此这对所考虑的任何子时期(1978–1991、1992–2001和2002–2014)都无效。
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引用次数: 0
The Influence of Weather Factors to Mood and Human Behavior on the Stock Market Indices Performance by the Tendency towards Geographical Location 天气因素、情绪和人类行为对股票市场指数表现的地理位置倾向的影响
Pub Date : 2020-09-01 DOI: 10.13189/aeb.2020.080503
Lai Ferry Sugianto, Chai-Liang Huang
This research tries to determine the weather factors affect mood and human behavior. Some previous researches find that weather can influence human behavior and mood, like concentration, optimism, self-confidence, aggression, and performance. Many weather indicators can affect human behavior and mood, but only few of them have been investigated. In this paper, we use temperature, precipitation, hours of sunshine, and humidity. Mood and behavior make people make decisions based on such indicators, including the trading decision in the stock market. Therefore, mood and behavior turn the investors to become more irrational. In this research, geographical locations are also being included because the difference in location can make a difference in the climate. By using indices return from 44 countries, we get that higher temperature creates more aggression and makes investors more aggressive and risk-taking, leading to the higher returns, hours of sunshine also make investors more optimistic and less risk-averse which leads to higher returns. Higher humidity also leads to a higher concentration. We also find that in Europe and Asia, the effect of weather variables is much stronger than in other continents. Additional results show that stock markets in Europe and Asia are easily affected by weather factors, and the high elevation also has a more significant effect.
这项研究试图确定天气因素对情绪和人类行为的影响。之前的一些研究发现,天气可以影响人类的行为和情绪,比如注意力、乐观、自信、攻击性和表现。许多天气指标可以影响人类的行为和情绪,但其中只有少数被研究过。在本文中,我们使用温度、降水、日照时数和湿度。情绪和行为使人们根据这些指标做出决策,包括股票市场的交易决策。因此,情绪和行为使投资者变得更加非理性。在这项研究中,地理位置也被包括在内,因为位置的不同会导致气候的不同。通过使用来自44个国家的指数回报,我们发现较高的温度会使投资者更具攻击性,使投资者更具攻击性和冒险精神,从而获得更高的回报,长时间的阳光也会使投资者更加乐观,减少风险厌恶,从而获得更高的回报。更高的湿度也会导致更高的浓度。我们还发现,在欧洲和亚洲,天气变量的影响比其他大陆强得多。结果还表明,欧洲和亚洲的股票市场容易受到天气因素的影响,而且高海拔的影响也更为显著。
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引用次数: 0
The Consequences of Population Growth on the Demographic Characteristics of Abu Dhabi City in the United Arab Emirates 人口增长对阿拉伯联合酋长国阿布扎比市人口特征的影响
Pub Date : 2020-09-01 DOI: 10.13189/aeb.2020.080502
F. Elessawy
Abu Dhabi is the capital of the United Arab Emirates. Abu Dhabi and other Arabian Gulf cities have developed rapidly in the second half of 20th century, due to the increase of oil and gas revenues. The total population of the city has grown by 1000% over the last 42 years; according to the first census in 1975, the total population was 120,000, which increased in 2018 to more than 1.25 million, with annual growth rate more than 5.7%. This increase makes Abu Dhabi's population be one of the fastest-growing urban centres in the world. The current population increase, resulted from remarkable declining of birth rates and increasing flow of immigrants, rises from only 87 thousand in 1975 to half-million in 2005. The immigrant flow has doubled to more than one million in 2018. The non-national proportion increased continuously from 72 % in 1975 to nearly 90 % of the total population of the city in 2018. Most of them are Asians. These figures reflect the enormity of the growing role of non-national workers in the population growth of the city over the last four decades. Besides, the increased number of foreigners is creating many positive and negative impacts on Emirati society. This study investigates some effects on the demographic characteristics of Emirati society. particularly, on creating an imbalance of age and sex ratios and unique composition of labour force. The researcher applied the topical approach including analytical and cartographic techniques to reach the study aims.
阿布扎比是阿拉伯联合酋长国的首都。20世纪下半叶,由于石油和天然气收入的增加,阿布扎比和其他阿拉伯湾城市发展迅速。在过去的42年里,该市的总人口增长了1000%;根据1975年的第一次人口普查,总人口为12万,2018年增加到125多万,年增长率超过5.7%。这一增长使阿布扎比的人口成为世界上增长最快的城市中心之一。目前的人口增长是由于出生率的显著下降和移民流动的增加,从1975年的87000人增加到2005年的50万人。2018年,移民人数翻了一番,达到100多万。非全国人口占全市总人口的比例从1975年的72%持续上升到2018年的近90%。他们大多数是亚洲人。这些数字反映了过去四十年来,非本国工人在该市人口增长中发挥的巨大作用。此外,外国人数量的增加对阿联酋社会产生了许多积极和消极的影响。本研究调查了对阿联酋社会人口特征的一些影响。特别是关于造成年龄和性别比例失衡以及劳动力构成独特的问题。研究人员采用专题方法,包括分析和制图技术来达到研究目的。
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引用次数: 2
The Causal Relationship between Unemployment and Inflation in G6 Countries G6国家失业率与通货膨胀的因果关系
Pub Date : 2020-09-01 DOI: 10.13189/aeb.2020.080505
Suna Korkmaz, Muzhgan Abdullazade
Unemployment and inflation are major problems in macroeconomics. While solving the unemployment problem is a priority for some governments, for others it is bringing inflation under control. Unemployment and inflation surface are two undesirable problems for economies. Governments of countries implement monetary and fiscal policies suited to their aims to solve these problems. The Group 6 (G6) states are countries that have influence in steering the policies of international institutions. In this regard, this study investigated whether there is a relationship between the inflation rate and unemployment in nine randomly selected G6 countries (Australia, Brazil, Canada, France, Germany, Italy, the Russian Federation, Turkey, and the United Kingdom), using data from the period 2009–2017 and applying a panel causality test. According to the Granger causality test, there is a unidirectional causality from inflation rate to unemployment rate. According to the results of the research, bringing inflation under control in these countries is becoming a prior goal. As a result of the policies to bring the inflation under control, the demand for goods and services in the economy decreases. As the aggregate demand for goods and services in the economy decreases, the demand for the workforce decreases as well. In macroeconomic policies there is a relationship between inflation and unemployment. While unemployment increases inflation decreases and while unemployment decreases inflation increases. Our research results also support this. When inflation is intended to be brought under control, it causes unemployment in the economy.
失业和通货膨胀是宏观经济中的主要问题。虽然解决失业问题是一些政府的优先事项,但对另一些政府来说,这正在控制通货膨胀。失业和通货膨胀是两个经济体不希望出现的问题。各国政府实施与其解决这些问题的目标相适应的货币和财政政策。第6集团(G6)国家是在指导国际机构政策方面具有影响力的国家。在这方面,本研究使用2009-2017年期间的数据并应用面板因果关系检验,调查了随机选择的9个G6国家(澳大利亚、巴西、加拿大、法国、德国、意大利、俄罗斯联邦、土耳其和英国)的通货膨胀率与失业率之间是否存在关系。根据格兰杰因果检验,通货膨胀率与失业率之间存在单向因果关系。根据研究结果,控制这些国家的通货膨胀已成为当务之急。由于控制通货膨胀的政策,经济中对商品和服务的需求减少了。随着经济中对商品和服务的总需求下降,对劳动力的需求也在下降。在宏观经济政策中,通货膨胀和失业之间存在关系。失业率上升,通货膨胀率下降,失业率下降,通货膨胀率上升。我们的研究结果也支持这一点。当通货膨胀想要得到控制时,就会导致经济失业。
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引用次数: 5
Relationship between Youth Unemployment and Economic Growth in Kenya 肯尼亚青年失业与经济增长的关系
Pub Date : 2020-09-01 DOI: 10.13189/aeb.2020.080501
Mutua Daniel Katumo, James N. Maingi
Youth employment opportunities have been the priority by the Kenyan Government over the past years, and various policies have been implemented to assure the employment opportunities growth. Economic growth is reckoned to be essential since a positive growth rate will encourage inward investment and improve revenues, which can be spent on long-term public sector works. However, youth unemployment is a consistent problematic element in Kenya, affecting the economy to a large extent. The general objective of this study is to examine the relationship between youth unemployment and economic growth in Kenya. The specific objectives of the study are to investigate the causal relationship between youth unemployment and economic growth in Kenya and to analyze the effect of economic growth on youth unemployment in Kenya. The theories studied include the theory of surplus-value, Solow-swan model, Okun's law, and Keynesian theory, which explain the aspects of unemployment and economic growth. Secondary data was collected and used to illustrate the relationship between the variables, while the methodology used was the Granger causality test and OLS. A unidirectional causal relationship existed linking the two variables, where the lags of economic growth granger cause youth unemployment, and the coefficient between the two variables was positive. Hence Okun's law coefficient didn't apply when it comes to youth unemployment as opposed to the overall unemployment. However, the coefficient was statistically significant.
过去几年,青年就业机会一直是肯尼亚政府的优先事项,并实施了各种政策以确保就业机会的增长。经济增长被认为是至关重要的,因为正增长率将鼓励外来投资并提高收入,这些收入可以用于长期的公共部门工程。然而,青年失业一直是肯尼亚的一个问题因素,在很大程度上影响着经济。本研究的总体目标是研究肯尼亚青年失业与经济增长之间的关系。该研究的具体目标是调查肯尼亚青年失业与经济增长之间的因果关系,并分析肯尼亚经济增长对青年失业的影响。研究的理论包括剩余价值理论、索洛-斯旺模型、奥肯定律和凯恩斯理论,这些理论解释了失业和经济增长的各个方面。收集辅助数据并用于说明变量之间的关系,而使用的方法是格兰杰因果检验和OLS。两变量之间存在单向因果关系,其中经济增长滞后导致青年失业,且两变量之间的系数为正。因此,奥肯定律系数不适用于青年失业率,而不适用于整体失业率。然而,系数有统计学意义。
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引用次数: 3
Does Financial Development Improve Income Inequality in Latin America? 金融发展是否改善了拉丁美洲的收入不平等?
Pub Date : 2020-09-01 DOI: 10.13189/aeb.2020.080504
Peter Mikek
Latin America has experienced a trend of substantial reduction in inequality over last few decades. We investigate the effects of rapid development of financial sector on inequality in the region. In particular, we estimate a panel with country fixed effects based on a newly compiled dataset for time period of 1990 – 2017. First, the main finding is that financial deepening has exacerbated income inequality on the continent during studied period indicating skewed distribution of benefits of this development across population. The reasons vary from relatively limited education (including low literacy rates), low collateral, demographic and geographic characteristics, and lack of tacit knowledge pertaining to access to financial services. Second, educational attainment seems to be a major contributor to lowering Gini coefficients. The countries in the region on average added about 3 years to education during this period and estimates suggest reduction of Gini coefficients of about 0.7 percentage points per additional year of schooling. Third, as expected, aggregate income level and its growth seem to significantly contribute to reduction of inequality in Latin America. In contrast, poverty rates are associated with worsening of income gap. Fourth, we found no evidence of a traditional Kuznetz curve for Latin America in this dataset. Finally, while exports seem to be neutral, FDI through raising high skill premia and taxes through low efficiency of public services aggravate inequality.
在过去几十年中,拉丁美洲经历了不平等现象大幅减少的趋势。我们调查了金融部门的快速发展对该地区不平等的影响。特别是,我们根据1990年至2017年期间最新汇编的数据集,估计了一个具有国家固定效应的面板。首先,主要发现是,在研究期间,金融深化加剧了非洲大陆的收入不平等,这表明这种发展的利益在人口中的分配存在偏差。原因各不相同,包括教育相对有限(包括识字率低)、抵押品、人口和地理特征低,以及缺乏获得金融服务的隐性知识。其次,教育程度似乎是降低基尼系数的主要因素。在此期间,该区域各国平均增加了约3年的教育时间,估计每增加一年的教育,基尼系数就会降低约0.7个百分点。第三,正如预期的那样,总收入水平及其增长似乎大大有助于减少拉丁美洲的不平等现象。相比之下,贫困率与收入差距的恶化有关。第四,我们在这个数据集中没有发现拉丁美洲传统库兹涅茨曲线的证据。最后,虽然出口似乎是中性的,但通过提高高技能溢价的外国直接投资和通过降低公共服务效率的税收加剧了不平等。
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引用次数: 0
Real Exchange Rates and Manufacturing Industry in China 实际汇率与中国制造业
Pub Date : 2020-07-01 DOI: 10.13189/aeb.2020.080401
Ping Hua
The Chinese real manufacturing value added increased at a higher growth rate (17% per year on average) during the strong depreciation period of the renminbi from 1984 to 1993 than that (10%) during the period of the strong appreciation from 1994 to 2016. On contrary, its productivity growth accelerated at an annual average rate of 9.7% during the real appreciation period relative to 3.6% during the real depreciation period. This paper originally argues that real appreciation of exchange rate may improve manufacturing productivity (rarely studied), mitigating its traditional negative effects; its total effect is thus uncertain; only an empirical investigation can reveal it. We propose a manufacturing value added function augmented of real exchange rate able to estimate these two kinds of effects. To this objective, we calculate three renminbi real exchange rates for the Chinese manufacturing at macro, product and sector levels. The obtained results confirm that the renminbi real appreciation exerted traditional negative effects on the size of tradable sector and employment, but positive effects on capital intensity, efficiency improvement of workers and staffs and competitiveness via Schumpeterian “creative destruction,” innovation and high technology industries. The positive effects on manufacturing value added are however still too small to offset the negative ones. These results suggest that China should gradually revalue the renminbi in function of manufacturing productivity improvement to avoid the serious deceleration of manufacturing industry when its negative impacts on the size of tradable sector, resource allocation to non-tradable sector and employment are superior to positive effects of productivity improvement.
1984 - 1993年人民币强贬值期间,中国实际制造业增加值的年均增长率(17%)高于1994 - 2016年人民币强升值期间的年均增长率(10%)。相反,在实际升值期间,其生产率的年平均增长率为9.7%,而在实际贬值期间为3.6%。本文最初认为,汇率的实际升值可能提高制造业生产率(很少研究),减轻其传统的负面影响;因此,它的总体效果是不确定的;只有实证调查才能揭示这一点。我们提出了一个实际汇率增广的制造业增加值函数来估计这两种效应。为此,我们从宏观、产品和行业三个层面计算了中国制造业的人民币实际汇率。所得结果证实,人民币实际升值对贸易部门规模和就业产生了传统的负面影响,但对资本密集度、工人和员工效率的提高以及通过熊彼特“创造性破坏”、创新和高技术产业的竞争力产生了积极影响。然而,对制造业增加值的正面影响仍然太小,不足以抵消负面影响。这些结果表明,当人民币对贸易部门规模、对非贸易部门资源配置和就业的负面影响大于生产率提升的正面影响时,中国应逐步对人民币的制造业生产率提升功能进行升值,以避免制造业严重减速。
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引用次数: 0
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Advances in economics and business
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