The purpose of this study is to investigate the end user perspective of advertising in Pakistan. This involves exploring and examining the consumer feedback about advertising from multiple dimensions. In this regard, survey was done for the current developments in literature so far, in order to discover a general pattern of consumer attitude that has been developing over time. This leads us to the realization that the advertising has been radically changing since its beginning with the change in literature. Advertisers communicate with consumers through advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion etc. organizations must use all available communication tools to communicate consumer and to create awareness about the need of consumer. Advertising is used to create awareness for products and services. Advertisers should know the needs of consumers, target audience, their culture, likes and dislikes. Advertising create feelings and satisfaction in consumer’s mind. Many food and beverage brands use advertising for the promotion of their products. Advergames have an advertisement for a product, service, or company and have become popular. Cultural frame work plays important role in advertising and consumer behavior. Music plays an imported role in advertising; it has recently attracted interest in marketing and consumer psychology. Music is key elements of the culture; it plays an important role in consumers’ perceptions, moods, and in the theme of the advertisements.
{"title":"IMPACT OF ADVERTISING: END USER PERSPECTIVE","authors":"Masroor MasKhanam, Akbar Ali","doi":"10.46568/jssh.v58i1.137","DOIUrl":"https://doi.org/10.46568/jssh.v58i1.137","url":null,"abstract":"The purpose of this study is to investigate the end user perspective of advertising in Pakistan. This involves exploring and examining the consumer feedback about advertising from multiple dimensions. In this regard, survey was done for the current developments in literature so far, in order to discover a general pattern of consumer attitude that has been developing over time. This leads us to the realization that the advertising has been radically changing since its beginning with the change in literature. Advertisers communicate with consumers through advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion etc. organizations must use all available communication tools to communicate consumer and to create awareness about the need of consumer. Advertising is used to create awareness for products and services. Advertisers should know the needs of consumers, target audience, their culture, likes and dislikes. Advertising create feelings and satisfaction in consumer’s mind. Many food and beverage brands use advertising for the promotion of their products. Advergames have an advertisement for a product, service, or company and have become popular. Cultural frame work plays important role in advertising and consumer behavior. Music plays an imported role in advertising; it has recently attracted interest in marketing and consumer psychology. Music is key elements of the culture; it plays an important role in consumers’ perceptions, moods, and in the theme of the advertisements.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88889299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Education is the panacea that liberates an individual from slavery while the university is the brain box of a nation. As such, this study set out to examine the extent to which academic staff union of the university (ASUU) strikes influences tertiary educational system in Nigeria. The study adopts the descriptive research design where questionnaires were distributed to 600 students of the four target universities in Rivers and Ekiti state. Student performance, quality of education and permanent solution to education problems were measures of the Nigerian educational system while ASUU strike remains the dimension. Findings from the study reveal that quality of education and student performance is negatively influenced by incessant ASUU strike such that increase in ASUU strike is capable of decreasing student performance in the Nigerian universities. The study thus concludes that incessant strike actions culminate into the erosion of academic quality, robbing off academic time from school administrators and upon resuming from a strike, academic work is bound to the rushed. As such, this study recommends that universities monitoring committee should be formulated whose responsibility will be to liaise with the union on the recent challenges the universities are facing and relate back to the government for quick action. This will further help in reducing the incessant industrial action of ASUU and thus boost the education system in Nigeria.
{"title":"ASUU Strike and Nigerian Educational System: An Empirical Investigation of the Nigerian Tertiary Institution","authors":"Monogbe B. O","doi":"10.20448/801.41.56.67","DOIUrl":"https://doi.org/10.20448/801.41.56.67","url":null,"abstract":"Education is the panacea that liberates an individual from slavery while the university is the brain box of a nation. As such, this study set out to examine the extent to which academic staff union of the university (ASUU) strikes influences tertiary educational system in Nigeria. The study adopts the descriptive research design where questionnaires were distributed to 600 students of the four target universities in Rivers and Ekiti state. Student performance, quality of education and permanent solution to education problems were measures of the Nigerian educational system while ASUU strike remains the dimension. Findings from the study reveal that quality of education and student performance is negatively influenced by incessant ASUU strike such that increase in ASUU strike is capable of decreasing student performance in the Nigerian universities. The study thus concludes that incessant strike actions culminate into the erosion of academic quality, robbing off academic time from school administrators and upon resuming from a strike, academic work is bound to the rushed. As such, this study recommends that universities monitoring committee should be formulated whose responsibility will be to liaise with the union on the recent challenges the universities are facing and relate back to the government for quick action. This will further help in reducing the incessant industrial action of ASUU and thus boost the education system in Nigeria.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67564131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ganira Khavugwi Lilian, O. Paul, Gatumu Jane Ciumuari, Muasya Njeri Juliet
Effective utilization of instructional methods in social studies curriculum nurtures the foundation for developing cooperation among preschool learners for sustained coexistence in society. Appropriate adoption of instructional methods assists in managing behavior dispositions for constructive societal relationships. Adoption of appropriate instructional methods diminishes and averts disruptive behavior and supports problem solving skills which in turn form the basis for cooperative character among learners. However, the mismatch between content learnt in class and behavior dispositions exhibited in society seems to originate from instructional methods employed by preschool teachers in social studies curriculum implementation. This study examined effectiveness of role play, storytelling and discussion methods in enhancing cooperation among pre-primary learners in Nairobi County, Kenya. Anchored on ecological systems theory, this study was informed by evaluation research model using both quantitative and qualitative interpretative paradigms. The target population was 98 prepreschool teachers purposely sampled from 211 preschools. Questionnaire for pre-primary teachers were used as the main data collection instruments. Quantitative data was summarized and organized according to research questions and arranged into themes for analysis. The findings indicated that storytelling was the most effective instructional methods in enhancing cooperation followed closely by discussion and lastly role play. The study recommends that schools should support value based education through effective utilization of instructional methods for learners to develop cooperation for societal cohesiveness.
{"title":"Social Studies Curriculum and Cooperation among Preschool Learners in Nairobi County, Kenya: Addressing Effectiveness of Instructional Methods","authors":"Ganira Khavugwi Lilian, O. Paul, Gatumu Jane Ciumuari, Muasya Njeri Juliet","doi":"10.20448/801.41.86.97","DOIUrl":"https://doi.org/10.20448/801.41.86.97","url":null,"abstract":"Effective utilization of instructional methods in social studies curriculum nurtures the foundation for developing cooperation among preschool learners for sustained coexistence in society. Appropriate adoption of instructional methods assists in managing behavior dispositions for constructive societal relationships. Adoption of appropriate instructional methods diminishes and averts disruptive behavior and supports problem solving skills which in turn form the basis for cooperative character among learners. However, the mismatch between content learnt in class and behavior dispositions exhibited in society seems to originate from instructional methods employed by preschool teachers in social studies curriculum implementation. This study examined effectiveness of role play, storytelling and discussion methods in enhancing cooperation among pre-primary learners in Nairobi County, Kenya. Anchored on ecological systems theory, this study was informed by evaluation research model using both quantitative and qualitative interpretative paradigms. The target population was 98 prepreschool teachers purposely sampled from 211 preschools. Questionnaire for pre-primary teachers were used as the main data collection instruments. Quantitative data was summarized and organized according to research questions and arranged into themes for analysis. The findings indicated that storytelling was the most effective instructional methods in enhancing cooperation followed closely by discussion and lastly role play. The study recommends that schools should support value based education through effective utilization of instructional methods for learners to develop cooperation for societal cohesiveness.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67564283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Female enrolment in Technical Education in Ghana has been low in recent times. Regardless of this, some females have made a decision to attain Technical Education. The study examined the experiences of the Girl Child in accessing Technical Education in Ghana. The study employed a phenomenological design using a qualitative approach. The study was conducted in one of the Technical Education Institutions in Ghana. The study sampled 8 female students and 2 female coordinators of Women in Technical Education (WITED). The students were conveniently selected whereas the coordinators were purposefully selected. An interview guide was used to collect data from the respondents. Thematic analysis was used to analyse data gathered. It was discovered that the attitudes of family and friends towards Female Technical Education were negative. Also, female students were found to be harassed by male teachers and students. The study found that the institution did not have facilities like a place of convenience for the available female students. It was concluded that even though Technical Education is very important to national development, females are not encouraged by family and friends to enrol in Technical Education programmes. It was recommended that teachers, media, and all stakeholders are encouraged to educate the general public, especially parents, on the need for Female Technical Education. This education should also focus on diluting all misconceptions held by the public.
{"title":"Phenomenological Experiences of the Girl Child in Accessing Technical Education in Ghana","authors":"V. R. Ankoma-Sey, Joyce Nsoh, F. Quansah","doi":"10.20448/801.44.498.505","DOIUrl":"https://doi.org/10.20448/801.44.498.505","url":null,"abstract":"Female enrolment in Technical Education in Ghana has been low in recent times. Regardless of this, some females have made a decision to attain Technical Education. The study examined the experiences of the Girl Child in accessing Technical Education in Ghana. The study employed a phenomenological design using a qualitative approach. The study was conducted in one of the Technical Education Institutions in Ghana. The study sampled 8 female students and 2 female coordinators of Women in Technical Education (WITED). The students were conveniently selected whereas the coordinators were purposefully selected. An interview guide was used to collect data from the respondents. Thematic analysis was used to analyse data gathered. It was discovered that the attitudes of family and friends towards Female Technical Education were negative. Also, female students were found to be harassed by male teachers and students. The study found that the institution did not have facilities like a place of convenience for the available female students. It was concluded that even though Technical Education is very important to national development, females are not encouraged by family and friends to enrol in Technical Education programmes. It was recommended that teachers, media, and all stakeholders are encouraged to educate the general public, especially parents, on the need for Female Technical Education. This education should also focus on diluting all misconceptions held by the public.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67564711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Noor Ahnis Othman, Noor Hanim Rahmat, Fathiyah Ahmad, A. Bahasa
This paper presents the issues and challenges faced by the learners when blended learning is being incorporated into ESL writing classrooms. Blended learning makes use of features from the traditional classroom which are further incorporated into lessons with the help of technology.It combines independent learning with valuable face-to-face interaction with a facilitator. This study highlights on 39 students from different semesters who attended the academic writing course in a public university in Malaysia. The instrument used is a survey containing 4 sections; demographic profile, learners’ reasons, perceived difficulties in writing and learners’ perception on blended learning in general. The findings from this study revealed that teachers with low proficiency and lack in knowledge demotivate the learners during their writing lessons. The non-careful use of punctuations has impeded the learners writing. The implication of this study is that blended learning can be incorporated into ESL writing classes as long as teachers are trained and knowledgeable to use technology in their lessons.
{"title":"Incorporating Blended Learning into ESL Writing Classrooms: Issues and Challenges","authors":"Noor Ahnis Othman, Noor Hanim Rahmat, Fathiyah Ahmad, A. Bahasa","doi":"10.20448/801.41.222.232","DOIUrl":"https://doi.org/10.20448/801.41.222.232","url":null,"abstract":"This paper presents the issues and challenges faced by the learners when blended learning is being incorporated into ESL writing classrooms. Blended learning makes use of features from the traditional classroom which are further incorporated into lessons with the help of technology.It combines independent learning with valuable face-to-face interaction with a facilitator. This study highlights on 39 students from different semesters who attended the academic writing course in a public university in Malaysia. The instrument used is a survey containing 4 sections; demographic profile, learners’ reasons, perceived difficulties in writing and learners’ perception on blended learning in general. The findings from this study revealed that teachers with low proficiency and lack in knowledge demotivate the learners during their writing lessons. The non-careful use of punctuations has impeded the learners writing. The implication of this study is that blended learning can be incorporated into ESL writing classes as long as teachers are trained and knowledgeable to use technology in their lessons.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67563808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Perception of Female Saudi English Students of the Relative Value of Giving Feedback on Academic Writing through Conferencing","authors":"W. Alrezqi, A. Althaqafi","doi":"10.20448/801.43.418.433","DOIUrl":"https://doi.org/10.20448/801.43.418.433","url":null,"abstract":"","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67564445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Young Adults’ Attitudes to Contraception Mediate their Likelihood of Use","authors":"K. Cramer, E. DeRoy","doi":"10.20448/801.42.349.357","DOIUrl":"https://doi.org/10.20448/801.42.349.357","url":null,"abstract":"","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67564673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Legal Protection of E-Commerce Consumers in Online Transactions in Indonesia","authors":"RizkiYudha Brammantyo, Irham Rahman","doi":"10.20448/801.42.358.368","DOIUrl":"https://doi.org/10.20448/801.42.358.368","url":null,"abstract":"","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67564688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Olubayode Ayobami Ayodele, A. Adedapo, Margaret Olanireti Ayodele
Corporate Social Responsibility over the years is keenly observed as germane to business long term survival. The impact of CSR reflect both in the business performance and societal impact. In Nigeria, it is observed that CSR is mostly practiced by large businesses when compared to small businesses. This study objectives includes accessing the knowledge of small businesses of CSR, know the attitude of small businesses towards CSR and contributing factors to the attitude of small businesses. The researchers used descriptive analysis methods to analyse responses from respondents. Result from the study revealed that majority of respondents were of the view that CSR was strictly for large firms, so small businesses has no business engaging in CSR activities. Most small business considered CSR as waste of scarce resources and irrelevant to business growth. The result also showed that lack of knowledge, less funds, lack of exposure towards CSR and government policy are responsible for poor attitude towards CSR activities. The study recommends that government, pressure groups and other stakeholders should regularly organise programmes through various channels on the need for small businesses to change their perception about CSR. Also association, and government agencies should sanitize small businesses on the importance of CSR to their business and society.
{"title":"Knowledge and Attitude of Corporate Social Responsibility by Selected Small Businesses in Ado-Ekiti, Nigeria","authors":"Olubayode Ayobami Ayodele, A. Adedapo, Margaret Olanireti Ayodele","doi":"10.20448/801.44.535.545","DOIUrl":"https://doi.org/10.20448/801.44.535.545","url":null,"abstract":"Corporate Social Responsibility over the years is keenly observed as germane to business long term survival. The impact of CSR reflect both in the business performance and societal impact. In Nigeria, it is observed that CSR is mostly practiced by large businesses when compared to small businesses. This study objectives includes accessing the knowledge of small businesses of CSR, know the attitude of small businesses towards CSR and contributing factors to the attitude of small businesses. The researchers used descriptive analysis methods to analyse responses from respondents. Result from the study revealed that majority of respondents were of the view that CSR was strictly for large firms, so small businesses has no business engaging in CSR activities. Most small business considered CSR as waste of scarce resources and irrelevant to business growth. The result also showed that lack of knowledge, less funds, lack of exposure towards CSR and government policy are responsible for poor attitude towards CSR activities. The study recommends that government, pressure groups and other stakeholders should regularly organise programmes through various channels on the need for small businesses to change their perception about CSR. Also association, and government agencies should sanitize small businesses on the importance of CSR to their business and society.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67565021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study of Educational Thematic Data in the Indonesian Border Region in Nusa Tenggara Timur Province","authors":"P. Kennedy, S. J. Tobing, R. L. Toruan","doi":"10.20448/801.41.98.110","DOIUrl":"https://doi.org/10.20448/801.41.98.110","url":null,"abstract":"","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67563947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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