Background: The current study intends to enrich the content of the relationship between personality, subjective well-being, and narcissism. Previous studies have shown that extroverted individuals have higher subjective well-being. Methodology: In order to study the relationship between personality, subjective well-being, and narcissistic behavior of college students, a convenient sampling method was used to select college students; they were tested by Eysenck personality questionnaire (EPQ), total well-being scale, and overt narcissism questionnaire (NPI16). The collected data were analyzed by t-test and correlation analysis. Results: The findings suggest that there is a positive correlation between College Students' personality type (extraversion) and subjective well-being. College students with extraversion personalities have high subjective well-being, while college students with introversion personalities have low subjective well-being. There is a positive correlation between College Students' personality type (extraversion) and narcissistic behavior. College students with extraverted personalities are more narcissistic, and college students with introverted personalities are less likely to be narcissistic. There is a positive correlation between College Students' subjective well-being and narcissistic behavior. College students with high subjective well-being are more narcissistic, and college students with low subjective well-being are less likely to be narcissistic. Contributions of the study: This study provides an important basis and Enlightenment for discussing the relationship between College Students' personalities, subjective well-being, and narcissistic behavior. College students with different personality types will feel different levels of well-being and narcissistic behavior. There is also a close relationship between College Students' overall well-being and narcissistic behavior.
{"title":"The Relationship between Personality, Subjective Wellbeing and Narcissism among College Students","authors":"N. Abbasi, Mushtaque Ali Channa","doi":"10.46568/jssh.v60i1.513","DOIUrl":"https://doi.org/10.46568/jssh.v60i1.513","url":null,"abstract":"Background: The current study intends to enrich the content of the relationship between personality, subjective well-being, and narcissism. Previous studies have shown that extroverted individuals have higher subjective well-being. Methodology: In order to study the relationship between personality, subjective well-being, and narcissistic behavior of college students, a convenient sampling method was used to select college students; they were tested by Eysenck personality questionnaire (EPQ), total well-being scale, and overt narcissism questionnaire (NPI16). The collected data were analyzed by t-test and correlation analysis. Results: The findings suggest that there is a positive correlation between College Students' personality type (extraversion) and subjective well-being. College students with extraversion personalities have high subjective well-being, while college students with introversion personalities have low subjective well-being. There is a positive correlation between College Students' personality type (extraversion) and narcissistic behavior. College students with extraverted personalities are more narcissistic, and college students with introverted personalities are less likely to be narcissistic. There is a positive correlation between College Students' subjective well-being and narcissistic behavior. College students with high subjective well-being are more narcissistic, and college students with low subjective well-being are less likely to be narcissistic. Contributions of the study: This study provides an important basis and Enlightenment for discussing the relationship between College Students' personalities, subjective well-being, and narcissistic behavior. College students with different personality types will feel different levels of well-being and narcissistic behavior. There is also a close relationship between College Students' overall well-being and narcissistic behavior.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86897123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Nine Lives of Pakistan: Dispatches From A Divided Nation","authors":"Kashif Iqbal","doi":"10.46568/jssh.v60i1.520","DOIUrl":"https://doi.org/10.46568/jssh.v60i1.520","url":null,"abstract":"","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79812747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The dynamics of the superior judiciary in Pakistan have undergone a drastic transformation in its approach and working in post 2007 emergency followed by a landmark movement of civil and legal fraternity for restoration of constitutional supremacy. The neo-jurisprudence is being applauded and criticized at the same time. The excessive use of Suo-motto and public interest litigation at one hand and frequent judicial review of executive and legislative action on other have been the main source of contention between judiciary and other two pillars of state, legislature and executive. The Superior Court is being recognized as the ultimate savior of fundamental rights and guardian of the constitution as well as rights of the people. At the other extreme, the criticism like activist judiciary; disrespect for popular will and making rather interpreting law are most commonly attributed to Superior Judiciary. The study is qualitative in nature and presents a comparative analysis of trends in Superior Court before and after Lawyers’ movement. The study also aims in justifying the proactive approach especially in providing social justice on failure of state organs to respond to the exigency of time.
{"title":"THE NEO-JURISPRUDENCE OF PIL IN SUPERIOR COURTS OF PAKISTAN: A COMPARATIVE ANALYSIS OF PRE AND POST LAWYERS’ MOVEMENT WORKING OF SUPERIOR COURTS","authors":"Hatim Aziz Solangi","doi":"10.46568/jssh.v60i1.444","DOIUrl":"https://doi.org/10.46568/jssh.v60i1.444","url":null,"abstract":"The dynamics of the superior judiciary in Pakistan have undergone a drastic transformation in its approach and working in post 2007 emergency followed by a landmark movement of civil and legal fraternity for restoration of constitutional supremacy. The neo-jurisprudence is being applauded and criticized at the same time. The excessive use of Suo-motto and public interest litigation at one hand and frequent judicial review of executive and legislative action on other have been the main source of contention between judiciary and other two pillars of state, legislature and executive. The Superior Court is being recognized as the ultimate savior of fundamental rights and guardian of the constitution as well as rights of the people. At the other extreme, the criticism like activist judiciary; disrespect for popular will and making rather interpreting law are most commonly attributed to Superior Judiciary. The study is qualitative in nature and presents a comparative analysis of trends in Superior Court before and after Lawyers’ movement. The study also aims in justifying the proactive approach especially in providing social justice on failure of state organs to respond to the exigency of time.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83949066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We are living in an era of development and innovation through research and learning. The nation that has achieved its development goals, has done through education reforms and a keen focus on strengthening its National Innovation System. In Pakistan, this role has fallen to the Higher Education Commission, commonly known as HEC. The Higher Education Commission (HEC) has attempted various activities for ceaseless improvement of the nature of advanced education as per the worldwide norms and to patch up post-auxiliary instruction to improve the instructive guidelines at the alumni level. Public Academy for Higher Education has been built up with the mean to plan and convey nonexclusive and need-based limit building and preparing programs in instructing and exploration for personnel just as a spotlight on scholastic administration and authority for the workforce and the board. Education Testing Council (ETC) has additionally been modified to normalize passage tests for the universities of Pakistan. The study focuses on the different programs run by HEC to develop the country’s formal learning program and education sector. Since its commencement, we investigate various projects created by HEC to encourage Higher Education Institutions (HEIs) and build up a superior staff for this reason.
{"title":"FORMAL LEARNING AND DEVELOPMENT PROGRAMS OF HEC FOR THE IMPROVEMENT OF EDUCATION SECTOR","authors":"Qurat-ul-Ain Saleem, Aqil Shakoor, S. Hassan","doi":"10.46568/jssh.v60i1.442","DOIUrl":"https://doi.org/10.46568/jssh.v60i1.442","url":null,"abstract":"We are living in an era of development and innovation through research and learning. The nation that has achieved its development goals, has done through education reforms and a keen focus on strengthening its National Innovation System. In Pakistan, this role has fallen to the Higher Education Commission, commonly known as HEC. The Higher Education Commission (HEC) has attempted various activities for ceaseless improvement of the nature of advanced education as per the worldwide norms and to patch up post-auxiliary instruction to improve the instructive guidelines at the alumni level. Public Academy for Higher Education has been built up with the mean to plan and convey nonexclusive and need-based limit building and preparing programs in instructing and exploration for personnel just as a spotlight on scholastic administration and authority for the workforce and the board. Education Testing Council (ETC) has additionally been modified to normalize passage tests for the universities of Pakistan. The study focuses on the different programs run by HEC to develop the country’s formal learning program and education sector. Since its commencement, we investigate various projects created by HEC to encourage Higher Education Institutions (HEIs) and build up a superior staff for this reason.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"80 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76847247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the 4th Industrial Revolution (IR 4.0) era, learning a foreign language including Arabic has continued to become challenging for non-native speakers besides it has been identified as one of the difficult foreign languages around the world, according to the UNESCO report. To overcome this, the contemporary Arabic language students are practically being engaged with different technological gadgets in mastering the language. Nevertheless, the story is different for students facing connectivity and technological barriers. In general, the advancement of technology in line with IR 4.0 has undoubtedly helped in making the learning process more resourceful than usual. The technology equipment has been helping educators to communicate knowledge effectively. The use of technological tools is essential in facilitating learning processes, especially in languages which is a productive skill. However, many parties have been facing challenges of coping with the frequent changes and advancements in technology as it moves fast. Likewise, ethics in education while using these gadgets during the learning process must be observed. As the objectives of this study is to investigate and identify the effects that contribute to the difficulties in learning Arabic, the implementation of technological gadgets in learning a language is significant. It empowers the learners to practice throughout the learning process while addressing their needs. This helps educators change their negative perceptions of teaching the Arabic language as a foreign language by using any technological gadget. This paper is a theoretical study (conceptual) and not a research paper. The methodology used was the descriptive qualitative method.
{"title":"The Effectiveness of Gadget in Speaking Arabic as a Foreign Language During the Covid 19","authors":"Mohd Ieruwan Mohamed Mokhtar","doi":"10.20448/801.61.39.46","DOIUrl":"https://doi.org/10.20448/801.61.39.46","url":null,"abstract":"In the 4th Industrial Revolution (IR 4.0) era, learning a foreign language including Arabic has continued to become challenging for non-native speakers besides it has been identified as one of the difficult foreign languages around the world, according to the UNESCO report. To overcome this, the contemporary Arabic language students are practically being engaged with different technological gadgets in mastering the language. Nevertheless, the story is different for students facing connectivity and technological barriers. In general, the advancement of technology in line with IR 4.0 has undoubtedly helped in making the learning process more resourceful than usual. The technology equipment has been helping educators to communicate knowledge effectively. The use of technological tools is essential in facilitating learning processes, especially in languages which is a productive skill. However, many parties have been facing challenges of coping with the frequent changes and advancements in technology as it moves fast. Likewise, ethics in education while using these gadgets during the learning process must be observed. As the objectives of this study is to investigate and identify the effects that contribute to the difficulties in learning Arabic, the implementation of technological gadgets in learning a language is significant. It empowers the learners to practice throughout the learning process while addressing their needs. This helps educators change their negative perceptions of teaching the Arabic language as a foreign language by using any technological gadget. This paper is a theoretical study (conceptual) and not a research paper. The methodology used was the descriptive qualitative method.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67564839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The quality of training in FPT University Danang (FUDN) is considered as most important criteria in strategic development. In order to advanced quality of training FUDN always focus on human resource quality. In order to increase employee performance, there are many solutions for it, therefore we need to discover factors affecting for specific case. This research have tested relationship between transactional leadership, organizational commitment and employee performance. Authors using previous studies for collecting secondary data and recommendation proposed research model, Through all items of each measurement, authors design questionnaire and survey 55 instructor and staff in FUDN. We use quantitative research for testing hypostheses in proposed research model. Data was analyzed by SPSS 20 through statistic technique. Research have shown that Transactional leadership and Organizational commitment affect to employee performance. FUDN board need to create effective policy as well as changing leadership style to increase commitment from employee and attract high talent instructor.
{"title":"Research on Employee Performance through Transactional Leadership and Organizational Commitment: A Case in FPT University Danang","authors":"Trinh Le Tan, Nguyen Quoc Quan, Tran Minh Tung","doi":"10.20448/801.61.27.38","DOIUrl":"https://doi.org/10.20448/801.61.27.38","url":null,"abstract":"The quality of training in FPT University Danang (FUDN) is considered as most important criteria in strategic development. In order to advanced quality of training FUDN always focus on human resource quality. In order to increase employee performance, there are many solutions for it, therefore we need to discover factors affecting for specific case. This research have tested relationship between transactional leadership, organizational commitment and employee performance. Authors using previous studies for collecting secondary data and recommendation proposed research model, Through all items of each measurement, authors design questionnaire and survey 55 instructor and staff in FUDN. We use quantitative research for testing hypostheses in proposed research model. Data was analyzed by SPSS 20 through statistic technique. Research have shown that Transactional leadership and Organizational commitment affect to employee performance. FUDN board need to create effective policy as well as changing leadership style to increase commitment from employee and attract high talent instructor.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67564803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In today’s modern world, globalization has increased competition among the organizations. In order to meet competition every organization require high skilled work force. Organizations are becoming more dependent on skilled work force. Increase in competition has also been increasing the stress on employees that is causing hi gh turnover in organization. Increase in employee turnover and unavailability of skilled work force has an indispensable question on the future growth of organizations. Every organization has two ways to tackle this situation either to hire person for the vacant key position from outside or to promote employee within the organization. The Study aims to analyze the impact of succession planning on organizational growth and association of gender variation with growth of organization. A survey of 300 persons doing an official task under the management, were interviewed through questionnaire based on five points Likert scale and developed through pilot study. Convenience sampling was used to draw the sample including 150 males and 150 females. Logistic regression was used to calculate impact of succession planning on organizational growth. Result of the study reveals effective succession plan can help the organization to meet desire objectives. It has significant positive impact of 2.5 times on growth of organization by increasing number employees through accurate hiring and by retaining key personnel on key position. Study also concludes, gender variation has no association with growth of organization.
{"title":"EFFECT OF SUCCESSION PLANNING ON ORGANIZATIONAL GROWTH","authors":"Ammad Zafar, G. Akhtar","doi":"10.46568/jssh.v59i1.323","DOIUrl":"https://doi.org/10.46568/jssh.v59i1.323","url":null,"abstract":"In today’s modern world, globalization has increased competition among the organizations. In order to meet competition every organization require high skilled work force. Organizations are becoming more dependent on skilled work force. Increase in competition has also been increasing the stress on employees that is causing hi gh turnover in organization. Increase in employee turnover and unavailability of skilled work force has an indispensable question on the future growth of organizations. Every organization has two ways to tackle this situation either to hire person for the vacant key position from outside or to promote employee within the organization. The Study aims to analyze the impact of succession planning on organizational growth and association of gender variation with growth of organization. A survey of 300 persons doing an official task under the management, were interviewed through questionnaire based on five points Likert scale and developed through pilot study. Convenience sampling was used to draw the sample including 150 males and 150 females. Logistic regression was used to calculate impact of succession planning on organizational growth. Result of the study reveals effective succession plan can help the organization to meet desire objectives. It has significant positive impact of 2.5 times on growth of organization by increasing number employees through accurate hiring and by retaining key personnel on key position. Study also concludes, gender variation has no association with growth of organization.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79786715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Athar Hussain, Muhammad Amjad, Kalsoom Bugti
The present paper analyzes cultural attires and appearances of Marri and Bugti tribes in Balochistan to find out latent meanings attached to these artifacts. In doing so, the study uses Peirce’s framework of semiotics- an iconic perspective. The analysis has been carried out with the help of close reading (Semiotic perspective) of the cultural images and appearances. The results reveal underlying multi-meanings attached to these images and appearances. The findings reflect the richness and diversity of Marri and Bugti cultures and the invisible representational meanings of these objects. This research endeavor may be helpful to promote pluralism, harmony and enhance intercultural awareness necessary for understanding cultural diversities within and across societies. More so, future researchers can explore cultural objects and appearances of Punjabi, Sindhi, Pashtuns, Urdu speaking, and Saraiki people by applying various frameworks of semiotics.
{"title":"ICONIC REPRESENTATION OF BALOCH CULTURE: A SEMIOTIC ANALYSIS","authors":"Muhammad Athar Hussain, Muhammad Amjad, Kalsoom Bugti","doi":"10.46568/jssh.v59i1.324","DOIUrl":"https://doi.org/10.46568/jssh.v59i1.324","url":null,"abstract":"The present paper analyzes cultural attires and appearances of Marri and Bugti tribes in Balochistan to find out latent meanings attached to these artifacts. In doing so, the study uses Peirce’s framework of semiotics- an iconic perspective. The analysis has been carried out with the help of close reading (Semiotic perspective) of the cultural images and appearances. The results reveal underlying multi-meanings attached to these images and appearances. The findings reflect the richness and diversity of Marri and Bugti cultures and the invisible representational meanings of these objects. This research endeavor may be helpful to promote pluralism, harmony and enhance intercultural awareness necessary for understanding cultural diversities within and across societies. More so, future researchers can explore cultural objects and appearances of Punjabi, Sindhi, Pashtuns, Urdu speaking, and Saraiki people by applying various frameworks of semiotics.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75453260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study appraises the performance of local government on their mandatory roles, especially in delivery of essential services to the populace at the grassroots in southwestern Nigeria between 1999 and 2019. Data for this study were collected through the primary and secondary sources. The study revealed that generally, local government has not been able to perform to expectation in discharging their mandatory functions due to fact that state governments had been diverting their attention more to concurrent functions than their mandatory functions. The study also revealed that the performance of local government in their mandatory functions has been a story of good to bad from year 1999 and 2019. The paper highlighted some recommendations and concluded that local government in southwestern Nigeria has significantly, though at a low ebb, performed their mandatory functions in provision of essential service to the populace between 1999 and 2019.
{"title":"An Apparasail of Local Government on Mandatory Functions in Southwestern Nigeria (1999-2019)","authors":"Odewale, Ayotunde David, Adepoju Banji Marcellinus","doi":"10.20448/801.52.250.259","DOIUrl":"https://doi.org/10.20448/801.52.250.259","url":null,"abstract":"This study appraises the performance of local government on their mandatory roles, especially in delivery of essential services to the populace at the grassroots in southwestern Nigeria between 1999 and 2019. Data for this study were collected through the primary and secondary sources. The study revealed that generally, local government has not been able to perform to expectation in discharging their mandatory functions due to fact that state governments had been diverting their attention more to concurrent functions than their mandatory functions. The study also revealed that the performance of local government in their mandatory functions has been a story of good to bad from year 1999 and 2019. The paper highlighted some recommendations and concluded that local government in southwestern Nigeria has significantly, though at a low ebb, performed their mandatory functions in provision of essential service to the populace between 1999 and 2019.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48846868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social Media Communication through Social Networking has become developing marketing issue of increasing popularity. This article investigates Word-of-Mouth communication through Social Networking Sites guided by the socialization framework with Purchase Intention as outcomes and Value Co-creation, Trust as antecedents. 508 participants who engaged in Word- of-Mouth communication about products through Social Networking Sites are surveyed. It confirms that the trust and Value Co-creation influences Purchase Intention positively. Electronic Word-of-Mouth communication impacts Purchase Intention directly and indirectly by reinforcing Value Co-creation with Trust. The model is used to study the main objective of determining the factors of consumer purchase intention through Word-of-Mouth communication in Social Networking Sites. These findings have significance managerial and theoretical implications.
{"title":"Impact of Trust Aspects and Value Co-Creation as Mediation on Purchase Intention in Social Networking Context","authors":"D. Asokan","doi":"10.20448/801.52.221.229","DOIUrl":"https://doi.org/10.20448/801.52.221.229","url":null,"abstract":"Social Media Communication through Social Networking has become developing marketing issue of increasing popularity. This article investigates Word-of-Mouth communication through Social Networking Sites guided by the socialization framework with Purchase Intention as outcomes and Value Co-creation, Trust as antecedents. 508 participants who engaged in Word- of-Mouth communication about products through Social Networking Sites are surveyed. It confirms that the trust and Value Co-creation influences Purchase Intention positively. Electronic Word-of-Mouth communication impacts Purchase Intention directly and indirectly by reinforcing Value Co-creation with Trust. The model is used to study the main objective of determining the factors of consumer purchase intention through Word-of-Mouth communication in Social Networking Sites. These findings have significance managerial and theoretical implications.","PeriodicalId":93162,"journal":{"name":"American journal of social sciences and humanities","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67565217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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