Pt-based electrocatalysts for glycerol oxidation reaction (GOR) exhibit low durability due to the inactivation of Pt through rapid poisoning under oxidative conditions. Thus, bimetallic PtBi was strategically synthesized using BiOI as a photoactive intermediate for the uniform photoelectrodeposition of Pt. The nanostructured Pt–Bi was electrochemically reduced from a Pt/BiOI medium, and the GOR-activated Pt–Bi electrocatalysts (G–Pt–Bi) were obtained via a subsequent electrochemical activation process. Here, abundant Bi sites in PtBi can prevent Pt poisoning and effectively provide adsorbed OH− for the GOR on Pt sites. Consequently, it allows the operation in low onset potential for GOR with a high mass activity of 13.35 A mgPt