The Oxygen evolution reaction (OER) is a pivotal technology driving next-generation sustainable energy conversion and storage devices. Establishing a robust analytical methodology is paramount to fostering innovation in this field. This review offers a comprehensive discussion on measurement and interpretation, advocating for standardized protocols and best practices to mitigate the myriad factors that complicate analysis. The initial focus is directed toward substrate electrodes and gas bubbles, both significant contributors to reduced reliability and reproducibility. Subsequently, the review focuses on intrinsic activity assessment, identification of electrochemical active sites, and the disentanglement of competing process contributions. These careful methodologies ensure the systematic delivery of insights crucial for assessing OER performance. In conclusion, the review highlights the critical role played by precise measurement techniques and unbiased activity comparison methodologies in propelling advancements in OER catalyst development.