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Analyzing the Voice of Recipients of CSR Activities from #NBATogether Campaign: Analyzing Twitter Posts and Comments through Critical Discourse Analysis Lens 从# nbattogether活动中分析企业社会责任活动接受者的声音:用批判性话语分析的视角分析Twitter的帖子和评论
Pub Date : 2022-06-30 DOI: 10.24985/ijass.2022.34.1.23
K. Kim, J. Yoo, Jinwook Han, Minsoo Kim
This study aimed to analyze the voice of recipients of professional sports teams’ corporate social responsibility (CSR) activities. Fairclough’s critical discourse analysis (CDA) was adopted and analyzed 275 tweets from every NBA team that included the #NBATogether hashtag from March 20th to April 20th, 2020. Results suggested the public mostly complied with discourses created by NBA teams, but challenging discourses were constantly created in comments. This study provided possible reasons to support these findings. First, the conceptual background of CDA is provided to justify the creation of different discourses in comments. Second, the characteristic backgrounds of users following professional sports teams’ social media were mentioned as a possible cause of complying discourse as dominant in comments. Third, the research also highlighted how social media should not be a panacea for delivering CSR discourse, which brings up the necessity for the traditional media to be considered as not all public have internet access. Finally, the importance of analyzing the public’s discourse was mentioned to emphasize the benefits of both professional teams and communities.
本研究旨在分析职业运动队企业社会责任(CSR)活动接受者的声音。采用费尔克劳的批评性话语分析(CDA),分析了2020年3月20日至4月20日期间每支NBA球队的275条推文,其中包括# nbattogether标签。结果显示,公众大多遵从NBA球队的话语,但评论中也不断出现具有挑战性的话语。这项研究为支持这些发现提供了可能的原因。首先,本文提供了批评性话语分析的概念背景,以证明在评论中创造不同话语是合理的。其次,专业运动队社交媒体用户的背景特征可能是顺从话语在评论中占主导地位的原因。第三,研究还强调了社交媒体不应该是传递企业社会责任话语的灵丹妙药,这就提出了考虑传统媒体的必要性,因为并非所有公众都能上网。最后,提到了分析公众话语的重要性,以强调专业团队和社区的好处。
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引用次数: 2
Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity 团队品牌化提升:球员与团队品牌人格契合在团队评价与品牌资产中的作用
Pub Date : 2022-06-30 DOI: 10.24985/ijass.2022.34.1.1
Junsang Ahn, Joon-ho Kang
Although the primary purpose of signing players is to provide fans with the best on-field performance, players’ role in team branding is another important factor that needs to be considered. Furthermore, as teams are dedicating tremendous time and effort into scouting and with large talent pools available worldwide, teams can easily find players with similar on-field qualities but possess dissimilar brand personalities. Thus, the purpose of the current study is to investigate the role of player signing in team branding. Particularly, this study examined the effect of player-team brand personality alignment on team-related fan responses. The empirical evaluation was undertaken with data collected from an experimental study. The authors empirically demonstrated that player-team brand personality alignment positively affected overall team evaluation and customer-based team brand equity, with more pronounced result for unfamiliar teams. Our findings not only establish the vital role of players in teams’ branding strategies but also uncover when aligned brand personality is more influential in reinforcing brand meaning and shaping affective brand evaluations and customer-based brand equity. The results of the current study fill gaps in the literature and extend the body of knowledge in branding studies in general and sports team branding studies in particular.
虽然签约球员的主要目的是为球迷提供最佳的场上表现,但球员在球队品牌中的作用是另一个需要考虑的重要因素。此外,由于球队在物色球员方面投入了大量的时间和精力,并且在全球范围内拥有大量的人才库,因此球队可以很容易地找到具有相似场上素质但拥有不同品牌个性的球员。因此,本研究的目的是探讨球员签约在球队品牌化中的作用。特别地,本研究考察了球员-球队品牌个性对球队相关球迷反应的影响。实证评估是根据实验研究收集的数据进行的。实证研究表明,球员-团队品牌人格匹配对团队整体评价和基于客户的团队品牌资产有积极影响,对不熟悉的团队影响更明显。我们的研究结果不仅确立了球员在团队品牌战略中的重要作用,而且揭示了一致的品牌个性在强化品牌意义、塑造情感品牌评估和基于客户的品牌资产方面更有影响力。本研究的结果填补了文献中的空白,并扩展了品牌研究的知识体系,特别是运动队品牌研究。
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引用次数: 0
Effects of Rapid Weight Loss following Iron Supplementation on Bone Mineral Density and Serum Osteocalcin Levels in University Wrestlers 补铁后快速减重对大学摔跤运动员骨密度和血清骨钙素水平的影响
Pub Date : 2022-06-30 DOI: 10.24985/ijass.2022.34.1.72
Junghoon Lee, Jun-Young Sung, Taewoong Oh
This experiment is designed for bone health in wrestlers and martial arts athletes who lose weight with Rapid Weight Loss (RWL). To clarify the effect of iron intake on the relationship between weight loss and bone densityFor athletes using the RWL strategy, iron intake was observed for bone mineral density (BMD), serum osteocalcin (OC) level, and serum iron marker. This study was conducted on 23 wrestlers (13 males and 10 females). It was divided into the trial 1 (iron intake and weight loss) and the trial 2 (only weight loss). In addition, between the first and second experiments, a washout period was given for 3 weeks} in order to eliminate the medicinal effect. All measurements were performed in the same group. However, the OC levels were reduced following RWL. In case of the males, the intake group after weight loss demonstrated a significant increase in BMD (p<0.05). Correlation analysis of the data for the male group showed significant correlations between serum OC and iron contents (p<0.05), total BMD and TIBC(total iron binding capacity) (p<0.05), and transferrin and iron concentrations (p<0.05). In the female group, serum OC and iron (p<0.01), transferrin and TIBC(total iron binding capacity) (p<0.01) showed correlations. In addition, between serum OC and ferritin (p<0.05), total BMD and ferritin (p<0.05), TIBC and iron (p<0.05) were shown to have some degree of correlation in the global evaluations.
本实验是为使用快速减重法(RWL)减肥的摔跤运动员和武术运动员的骨骼健康而设计的。为了阐明铁摄入量对体重减轻和骨密度之间关系的影响,对于采用RWL策略的运动员,观察铁摄入量对骨密度(BMD)、血清骨钙素(OC)水平和血清铁标志物的影响。本研究以23名摔跤运动员为研究对象(男13名,女10名)。试验1(铁摄入量和体重减轻)和试验2(仅体重减轻)。此外,在第一次和第二次实验之间给予3周的洗脱期,以消除药物作用。所有测量均在同一组中进行。然而,RWL后OC水平降低。对于雄性,减重后摄入组骨密度显著增加(p<0.05)。对男性组数据进行相关性分析,血清OC与铁含量(p<0.05)、总骨密度(BMD)与总铁结合力(TIBC)、转铁蛋白(transferrin)与铁浓度(p<0.05)呈显著相关。女性组血清OC与铁(p<0.01)、转铁蛋白与总铁结合力(TIBC)呈显著相关(p<0.01)。此外,血清OC与铁蛋白(p<0.05)、总骨密度与铁蛋白(p<0.05)、TIBC与铁(p<0.05)在整体评价中均有一定的相关性。
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引用次数: 0
Correlation between Isometric Maximum Strength and One Repetition Maximum in the Calf Muscle in Extended and Bended Knee Joint 伸展和弯曲膝关节小腿肌肉的等长最大强度与一次重复最大强度的关系
Pub Date : 2022-06-30 DOI: 10.24985/ijass.2022.34.1.61
Konstantin Warneke, M. Hillebrecht, K. Wirth, S. Schiemann, Michael Keiner
Previous research points out high relevance of maximal strength measurement in the diagnostics of different populations. However, there is inconsistency in procedures of maximum strength measurements. Thus, it must be questioned whether the results from different studies are actually comparable. Due to the aforementioned problems in standardization, the aim of this study was to assess correlations between and reproducibility of isometric and dynamic strength testing. Since there are many studies investigating maximal strength in the calf muscles, this study will examine the plantar flexors. For this purpose, 87 active participants were recruited (m: 52, f: 35, age: 28.3 ± 5.5 years, range 18-38 years, height: 178.3 ± 6.6 cm, weight: 81.5 ± 7.4 kg) who performed maximal isometric strength testing and dynamic 1RM testing in plantar flexion both with extended and bended knee joint. Pearson correlation as well as concordance correlation coefficient (CCC) were determined. In literature, CCC is used to determine reproducibility between two different testing methods. There were correlation coefficients of r = 0.63 – 0.77 and ρc=0.62 ‒ 0.77. Results are comparable with correlations between maximal isometric strength and 1-RM in previous studies in different movements. In consideration of CCC, isometric strength testing and 1RM seem to not measure the same parameter, therefore comparison of results measured with different procedures seems difficult. Our results exhibit a high influence of isometric maximal strength on 1RM performance. However, 1RM tests cannot be replaced by isometric strength testing. Care must be taken due to standardization of procedure when comparing results from different studies and, especially, if 1RM testing should be replaced with isometric strength measurement.
以往的研究指出,最大强度测量在不同人群的诊断中具有很高的相关性。然而,在最大强度测量的程序中存在不一致。因此,不同研究的结果是否具有可比性是值得质疑的。由于上述标准化方面的问题,本研究的目的是评估等长强度和动态强度试验之间的相关性和可重复性。由于有许多研究调查了小腿肌肉的最大力量,本研究将研究足底屈肌。为此,我们招募了87名积极参与者(男52人,女35人,年龄28.3±5.5岁,年龄18-38岁,身高178.3±6.6 cm,体重81.5±7.4 kg),进行了膝关节伸展和弯曲时足底屈曲的最大等距力量测试和动态1RM测试。测定Pearson相关和一致性相关系数(CCC)。在文献中,CCC被用来确定两种不同测试方法之间的可重复性。相关系数r = 0.63 ~ 0.77, ρc=0.62 ~ 0.77。结果与先前不同运动中最大等长强度和1-RM之间的相关性相当。考虑到CCC,等距强度测试和1RM似乎测量的不是相同的参数,因此用不同的方法测量的结果比较起来很困难。我们的研究结果表明,等长最大强度对1RM性能的影响很大。但是,1RM测试不能被等距强度测试所取代。在比较不同研究的结果时,由于程序的标准化,特别是当1RM测试应该用等距强度测量代替时,必须小心。
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引用次数: 5
Specific Fitness Profiles through Analysis of the Correlation between Anaerobic Power, Maximal Strength, and Isokinetic Strength in Korean National Snowboarders 通过分析韩国国家单板滑雪运动员无氧功率、最大力量和等速力量之间的相关性,得出特定的健康状况
Pub Date : 2021-12-31 DOI: 10.24985/ijass.2021.33.2.151
D. Yoon
Purpose: We examined the associations between anaerobic power, maximal strength, and isokinetic strength in Korean National snowboarders. Methods: We examined cross-sectional associations between isokinetic trunk strength in 89 Korean National snowboarders (mean age: 22.17 ± 4.82 years). The main outcome measures were the Wingate anaerobic power test, maximal strength test, and isokinetic knee strength test. Results: Isokinetic trunk strength was correlated with anaerobic power (lower average power, peak power, and power-drop rate). Further, trunk strength flexion and extension were significantly associated with maximal strength (knee strength and one-repetition maximum). Conclusions: The Korean national snowboarders’ anaerobic capacity and maximal muscle strength measurements were positively associated with their isokinetic trunk strength. Further research is needed to elucidate the core balance and muscle-growth mechanisms underlying this association; ideally, future studies will involve exercise and treatment interventions to identify causal relationships.
目的:我们研究了韩国国家单板滑雪运动员的无氧能力、最大力量和等速力量之间的关系。方法:我们对89名韩国国家单板滑雪运动员(平均年龄:22.17±4.82岁)等运动躯干力量的横断面相关性进行了研究。主要观察指标为温盖特无氧能力测试、最大力量测试和等速膝关节力量测试。结果:等速躯干强度与无氧功率(较低的平均功率、峰值功率和功率下降率)相关。此外,躯干力量屈曲和伸展与最大力量(膝盖力量和单次重复最大值)显著相关。结论:韩国国家滑雪板运动员无氧能力和最大肌力测量值与其等速躯干力量呈正相关。需要进一步的研究来阐明这种关联背后的核心平衡和肌肉生长机制;理想情况下,未来的研究将包括锻炼和治疗干预,以确定因果关系。
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引用次数: 0
Comparative analysis of win and loss factors in women's handball using international competition records 利用国际比赛记录对女子手球输赢因素的比较分析
Pub Date : 2021-12-31 DOI: 10.24985/ijass.2021.33.2.131
Jongchul Park
This study identifies factors affecting match results from major international competitions in women's handball in the last four years. The 12 countries that participated for the 2020 Tokyo Olympics were included in the analysis, and a total of 281 matches from 4 major international competitions were analyzed. To identify factors affecting winning and losing, independent sample t-test and logistic regression analysis were conducted on the variables present in the official records. The findings present several factors that have positive and negative effects on match results. In the analysis of differences in win and loss factors, 6m goals success rate, 9m success rate, FB goals and shooting, AS, BS, and ST had positive effects on winning. Logistic regression analysis had 84.5% accuracy. 6m and Wing goal, 9m success rate, FB shooting, GK Wing save rate, and GK 9m save rate increased the probability of winning.
本研究分析了近四年来女子手球主要国际比赛中影响比赛成绩的因素。本次分析包括参加2020年东京奥运会的12个国家,共分析了4项主要国际赛事的281场比赛。为了确定影响输赢的因素,我们对官方记录中的变量进行了独立样本t检验和逻辑回归分析。研究结果提出了几个对比赛结果有积极和消极影响的因素。在胜负因素差异分析中,600球成功率、900球成功率、FB进球与射门、AS、BS、ST对获胜有正向影响。Logistic回归分析的准确率为84.5%。6m和Wing进球,9m成功率,FB射门,GK Wing扑救率,GK 9m扑救率增加了获胜概率。
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引用次数: 0
Importance of competition goals in female marathoners 女子马拉松运动员比赛目标的重要性
Pub Date : 2021-12-31 DOI: 10.24985/ijass.2021.33.2.186
Hyunji Ryoo
Purpose: We examined the importance of record competition in women’s marathon by comparing and analyzing the records of elite female marathoners for each competition they participated in. Methods: Data of the top 500 female marathon athletes in 2019 were collected from the World Athletics home page (http://www.worldathletics.org). All competitions approved by the World Athletics were given one of the following categories based on the scale of the competitions: OW, GL, A, B, C, D, E, and F. Race results, relative performances, and the categories of competitions in which subjects participated in were analyzed. Record comparisons were made using one-way ANOVA followed by the Bonferroni post hoc test. Results: There were significant differences in the average record of each category of competition. The average finishing time in GL was the fastest [2:30:26 (± 00:06:29)]. From A to F, average finishing time tended to increase from 2:32:38 (± 00:05:24) to 2:38:17 (± 00:08:27). The average finishing time in OW was the slowest [2:50:36 (± 00:10:48)]. Comparing the relative performances of the athletes in a year, relative performance was faster when participating in large scale international competitions (e.g., GL, A, B, and C), where the primary motivation of athletes is to achieve best records, than other smaller competitions (e.g., E and F), where athletes compete for ranks rather than records (p<.05). However, the relative performance in Olympic Games and World Championships (i.e., OW) was much slower than others (p<.05). Conclusions: These results are interpreted to mean that record competition is better for marathon performance.
目的:通过对优秀女子马拉松运动员参加的各项赛事的记录进行比较分析,考察记录竞争在女子马拉松比赛中的重要性。方法:从世界田径主页(http://www.worldathletics.org)上收集2019年全国前500名马拉松女运动员的数据。根据比赛规模,将世界田联认可的所有比赛项目划分为:OW、GL、A、B、C、D、E、f类。对比赛成绩、相对成绩、参赛选手所参加的比赛类别进行分析。使用单因素方差分析进行记录比较,然后进行Bonferroni事后检验。结果:各竞赛项目的平均成绩有显著差异。GL的平均完成时间是最快的[2:30:26(±00:06:29)]。从A到F,平均完赛时间有从2:32:38(±00:05:24)增加到2:38:17(±00:08:27)的趋势。OW的平均完赛时间是最慢的[2:50:36(±00:10:48)]。对比运动员在一年内的相对表现,参加以取得最佳成绩为主要动机的大型国际比赛(如GL、a、B、C)的相对表现要快于其他小型比赛(如E、F),在这些比赛中,运动员追求的是排名而不是记录(p< 0.05)。而在奥运会和世锦赛上的相对表现(即OW)则要慢得多(p< 0.05)。结论:这些结果被解释为记录比赛对马拉松成绩更好。
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引用次数: 0
Characteristics of elite rhythmic gymnasts with scoliosis in Korea 韩国优秀艺术体操运动员脊柱侧凸的特点
Pub Date : 2021-12-31 DOI: 10.24985/ijass.2021.33.2.159
Saejong Park
The study aimed to investigate the demographic and physical characteristics of South Korean female elite rhythmic gymnasts with scoliosis. Twenty-eight female elite rhythmic gymnasts aged 16.1 ±3.0 years were enrolled and divided by Cobb angle into a scoliosis group and a non-scoliosis group. In addition to the baseline characteristics of each group, visual analogue scale (VAS) scores for lumbago and results of the 36-item health survey version 2 (SF-36v2) questionnaires were collected. The pelvic tilt degree, leg length, hip range of motion and back-muscle strength were also measured and analyzed together. Radiographs of the thoracolumbar spine were taken for each subject. The scoliosis group (n=17) had significantly higher age, height, weight, and body fat compared to the non-scoliosis group. Further, six of the scoliosis group gymnasts had lumbar compression fractures or spondylolysis. Spinal flexors and extensors of all the subjects were balanced in strength but the lateral flexors showed noticeable imbalance. Elite rhythmic gymnasts were found to be increasingly susceptible to scoliosis and other spinal disorders with age and years of training. Spinal lateral-flexor muscle imbalance was more severe with scoliosis.
本研究旨在调查韩国优秀艺术体操运动员脊柱侧凸的人口统计学和身体特征。选取年龄16.1±3.0岁的优秀艺术体操女运动员28名,按Cobb角法分为脊柱侧凸组和非脊柱侧凸组。除了收集各组的基线特征外,还收集了腰痛的视觉模拟量表(VAS)评分和36项健康调查版本2 (SF-36v2)问卷的结果。骨盆倾斜度、腿长、髋关节活动范围和背部肌肉力量也被测量和分析。每位受试者均拍摄胸腰椎x线片。脊柱侧凸组(n=17)的年龄、身高、体重和体脂明显高于非脊柱侧凸组。此外,脊柱侧凸组体操运动员中有6人发生腰椎压缩性骨折或峡部裂。所有受试者的脊柱屈肌和伸肌力量平衡,但侧屈肌表现出明显的不平衡。研究发现,随着年龄的增长和训练年限的增加,优秀的艺术体操运动员越来越容易患上脊柱侧凸和其他脊柱疾病。脊柱侧屈肌失衡在脊柱侧凸中更为严重。
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引用次数: 2
Examining the Impact of Team Identification and Leisure Participation on International Students’ Acculturation 研究团队认同与休闲参与对国际学生文化适应的影响
Pub Date : 2021-12-31 DOI: 10.24985/ijass.2021.33.2.287
K. Kim
While participating in leisure activities received its notion to help international students’ adjustment process, research regarding the effect of sports spectatorship is lacking. The main purpose of this study is to fill in the gap of the effect of being fans of college sports by examining how international students can also benefit from being fans of college sports for their acculturation. The analysis with 94 international students revealed that their team identification and social activity participation had a significant statistical causal relationship towards acculturation. The study’s implications included utilizing sports spectatorship as a future acculturation strategy for international students.
虽然参与休闲活动的概念是为了帮助国际学生适应过程,但关于体育观赛效果的研究却很缺乏。本研究的主要目的是通过研究国际学生如何从大学体育爱好者中获得文化适应的好处,来填补大学体育爱好者效应的空白。对94名国际学生的分析表明,他们的团队认同和社会活动参与对文化适应有显著的统计因果关系。该研究的意义包括利用体育观众作为国际学生未来的文化适应策略。
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引用次数: 0
Characteristics of Korean Secondary Female PE Teachers’ Voluntary Professional Development 韩国中学女体育教师自愿专业发展的特点
Pub Date : 2021-12-31 DOI: 10.24985/ijass.2021.33.2.238
Okseon Lee
The purpose of this study was to investigate the characteristics of Korean female secondary PE teachers’ voluntary professional development(PD) activity participation in relation to female PE teachers’ perceived professional identity. Data were collected from online questionnaires (n=107) and in-depth interviews (n=15) with female secondary PE teachers. Findings revealed that female PE teachers’ voluntary professional development activities were characterized as: (a) prevalence in sport skill development activities in order to overcome relatively a low level of sport skills than that of male PE teachers, (b) dominance of self-directed learning activities with the Internet search or reading, and (c) seeking ideal mix of theory and practice by participating in teacher learning communities. Female PE teachers’ voluntary PD participation was related to their notion of PE subject as sport skills-centered subject, relatively weak professional identity due to lack of sport skills compared with male teachers, and perceiving teacher learning community as a viable learning context to support their everyday pedagogical PE practice.
本研究旨在探讨韩国女中学体育教师自愿专业发展(PD)活动参与特征与女体育教师感知专业认同的关系。数据通过在线问卷(n=107)和深度访谈(n=15)收集。研究发现,女性体育教师的志愿专业发展活动具有以下特征:(a)普遍参与体育技能发展活动,以克服与男性体育教师相比相对较低的体育技能水平;(b)以互联网搜索或阅读为主导的自主学习活动;(c)通过参与教师学习社区寻求理论与实践的理想结合。女性体育教师自愿参与PD与她们将体育学科视为以运动技能为中心的学科、与男性教师相比由于缺乏运动技能而相对较弱的职业认同以及将教师学习社区视为支持其日常体育教学实践的可行学习情境有关。
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引用次数: 0
期刊
International journal of applied sports sciences : IJASS
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