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The Role of Athlete Signing as a Tool for Market Expansion: A Study on European Football Teams Signing Korean Footballers 运动员签约作为市场拓展工具的作用——以欧洲足球队与韩国球员签约为例
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2021.33.1.74
Junsang Ahn
Although teams undertake various efforts (e.g., signing athletes who originate from the target market, holding international tours, participating in friendly tournaments during off-season) to expand their market internationally, teams signing target market’s national team level athletes is one of the most approachable and effective methods. However, to the best of the authors’ knowledge, no extant studies have empirically examined the effect of such a method. Therefore, the purpose of the current study was to examine the role of signing a national sports icon as a tool for market expansion for professional sports teams. This study conducted an experimental study by providing stimulus material and conducting a survey. The collected data was analyzed using the paired t-test and one-way ANOVA. Looking at the results, there was a significant difference in team loyalty when participants were exposed to the news that the team signed their national team player. In addition, the moderating effect of football involvement was evident as differences between the low involvement group and the high involvement group were partially statistically significant. Research findings contribute to understanding the effect of signing the target market’s athletes as a team’s global market expansion effort and provide important cues for future research.
虽然球队通过签约目标市场本土运动员、举办国际巡回赛、休赛期参加友谊赛等多种方式来拓展国际市场,但签约目标市场国家队级别的运动员是最平易近人、最有效的方法之一。然而,据作者所知,目前还没有研究对这种方法的效果进行实证检验。因此,本研究的目的是考察签约国家体育偶像作为职业运动队市场拓展工具的作用。本研究通过提供刺激材料和问卷调查的方式进行了实验研究。对收集的数据进行配对t检验和单因素方差分析。从结果来看,当参与者得知球队签下了他们的国家队球员的消息时,他们对球队的忠诚度有显著的不同。此外,足球参与的调节作用显著,低参与组和高参与组之间的差异有部分统计学意义。研究结果有助于理解签约目标市场运动员作为团队全球市场扩张努力的效果,并为未来的研究提供重要线索。
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引用次数: 0
Effects of ankle instability type and bilateral leg on lower extremity kinetics during drop-landing 踝关节不稳定类型和双侧腿对落体时下肢动力学的影响
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2020.32.2.88
Kyoungkyu Jeon
The purpose of this study was to investigate the analysis of the postural stability and leg stiffness according to the ankle instability types and bilateral legs during drop landing. Methods: Total 14 male athletes (n=7: mechanical ankle instability, n=7: functional ankle instability) Participants in the experiment. The leg stiffness, leg length, peak vertical force, loading rate, as well as the DPSI (medial-lateral [ML], anterior-posterior [AP], vertical [V], dynamic postural stability index) during drop landing were calculated. To analyze the variables measured in this study, SPSS version 21.0 was used to calculate the mean and standard deviation, while a two-way ANOVA was used to evaluate the ankle instability types (MAI, FAI) with landing leg (left: dominant, right: non-dominant leg) results. Dimensionless leg stiffness and change of leg lengths showed increased with significantly in non-dominant leg and MAI type than in dominant leg and FAI type. This resulted from decrease in the leg lengths with leg stiff. MLSI showed increased with significantly in dominant leg than in non-dominant leg during drop landing. Mechanically unstable individuals demonstrated increased leg stiffness, which may increase risk of musculoskeletal. Also, mechanically unstable participants demonstrated greater loading rate variability, which may indicate difficulty mitigating landing forces with lax ligaments.
本研究的目的是根据踝关节不稳定类型和双侧腿的不同,分析落体时的姿势稳定性和腿部僵硬度。方法:选取14名男性运动员,其中机械性踝关节不稳定者7名,功能性踝关节不稳定者7名。计算落体过程中腿部刚度、腿长、峰值垂直力、加载率以及DPSI(内侧-外侧[ML]、前后-后部[AP]、垂直[V]、动态姿势稳定性指数)。为了分析本研究测量的变量,使用SPSS 21.0版本计算平均值和标准差,并使用双向方差分析评估踝关节不稳定类型(MAI, FAI)与着地腿(左:优势腿,右:非优势腿)的结果。无量纲腿刚度和腿长变化在非优势腿和MAI型中显著高于优势腿和FAI型。这是由于腿长减少和腿僵硬所致。在落体过程中,优势腿的MLSI明显高于非优势腿。机械不稳定的个体表现出增加的腿部僵硬,这可能增加肌肉骨骼的风险。此外,机械不稳定的参与者表现出更大的加载率变异性,这可能表明韧带松弛难以减轻着陆力。
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引用次数: 0
Associations of health-related fitness with sleep quality and insomnia in elderly women 老年妇女健康健身与睡眠质量和失眠的关系
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2020.32.2.49
Inhwan Lee
This cross-sectional study investigated the associations between health-related fitness and sleep quality and insomnia in 248 elderly women (≥65 years). The Pittsburgh Sleep Quality Index (PSQI) and Insomnia Severity Index (ISI) were used to assess poor sleep quality and insomnia. Health-related fitness was assessed using a senior fitness test protocol. Subjects were classified in the high (high 33%), middle (middle 33%), and low fit (low 33%) groups based on the health-related fitness total Z-scores. Logistic regression analysis was used to estimate odds ratio (OR) and 95% confidence interval (CI) of poor sleep quality and insomnia according to health-related fitness levels. Compared to the high fit group (reference, OR=1), the low fit group had significantly higher OR for having poor sleep quality. Compared to the high fit group (reference, OR=1), the middle fit and low fit group had significantly higher OR for having insomnia. The findings suggest that higher health-related fitness via regular exercise and physical activity can help reduce the risk of poor sleep quality and insomnia in elderly women.
本横断面研究调查248名老年妇女(≥65岁)健康相关健身、睡眠质量和失眠之间的关系。采用匹兹堡睡眠质量指数(PSQI)和失眠严重程度指数(ISI)评估睡眠质量差和失眠。使用高级体能测试方案评估与健康相关的体能。根据与健康相关的健身总z分数,将受试者分为高(高33%)、中(中33%)和低(低33%)组。采用Logistic回归分析,根据健康相关健身水平估计睡眠质量差和失眠的比值比(OR)和95%置信区间(CI)。与高配合组相比(参考,OR=1),低配合组睡眠质量差的OR明显更高。与高配合组相比(参考,OR=1),中等配合组和低配合组失眠的OR显著高于高配合组。研究结果表明,通过定期锻炼和体育活动提高与健康相关的健康水平,有助于降低老年妇女睡眠质量差和失眠的风险。
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引用次数: 0
From the Lingerie Girls to the Legends Gladiators: Exploring Erotic Capital and Media sexualization of the LFL’s commercials 从内衣女孩到传奇角斗士:探索情色资本和LFL广告的媒体性化
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2021.33.1.1
Kayoung Kim
This study explains how women’s football strategically transfers the sports league’s image from hyper-sexualized women’s sports entertainment to the real football league. By focusing on the commercial messages from the Lingerie Football League and the Legends Football League, the author could understand the nature of the sexualized culture as the unique entertainment women’s sports league. By adopting reading sport critically (McDonald & Birrell, 1999), the purpose of this study is to understand the difference between the Lingerie and Legends Football League (LFL). This study further examined how women’s erotic capital performed in the LFL. Thus, in what follows, the author explores the extent to which the LFL strategically manages the mediated athletic bodies—in terms of adornments, types of movement, and media framing—presented to its viewership. In so doing, this analysis looks at the mediated feminine body as it is transformed, made into a site for maximum erotic capital. The findings indicate how the critical perspectives explain the LFL context and provide suggestions for further exploring a newly formed women’s professional sports league.
本研究解释了女子足球如何将体育联盟的形象从超性化的女子体育娱乐中策略性地转移到真正的足球联盟中。通过内衣足球联赛和传奇足球联赛的商业信息,可以理解作为独特的娱乐女子体育联赛的性文化本质。通过采用批判性阅读体育(McDonald & Birrell, 1999),本研究的目的是了解内衣和传奇足球联盟(LFL)之间的差异。本研究进一步考察了女性的情色资本在LFL中的表现。因此,在接下来的内容中,作者探讨了LFL在多大程度上战略性地管理被媒介化的运动员身体——在装饰、运动类型和媒体框架方面——呈现给观众。通过这样做,这个分析着眼于被调解的女性身体,因为它被转化为一个最大的情爱资本的场所。研究结果揭示了批判性视角如何解释女子职业体育联盟的背景,并为进一步探索新成立的女子职业体育联盟提供了建议。
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引用次数: 1
Effect of participating in physical fitness assessment on healthcare costs in Korean adults 韩国成年人参加体能评估对医疗费用的影响
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2021.33.1.98
Mihyun Lee
This study assessed the effects of participation in physical fitness assessment on healthcare costs by analyzing healthcare costs in those who did and did not participate in the physical fitness assessment for the National Fitness Award project conducted by the Korean government. The National Health Insurance Service database was used to compare healthcare costs in the years before and after participation in the National Fitness Award project for 318 individuals who participated (participation group) and 627 individuals who did not participate (non-participation group). Healthcare costs in the years before and after participation was different between the two groups. This difference was corrected for further analysis. Results revealed that the visit days (inpatient) was -0.23±8.16 and 1.53±8.16 days in the participation and non-participation groups, respectively, and was longer in the non-participation group. The change in the total healthcare costs was 28.56±272.88 ten-thousand KRW in the participation group and 53.36±275.33 ten-thousand KRW in the non-participation group, showing an annual difference of approximately 240,000 KRW in healthcare costs between the two groups. These findings suggest that participating in physical fitness assessments can have positive effects on participation in physical activities, thereby reducing healthcare costs.
本研究通过分析参加和未参加韩国政府实施的国民健康奖项目的身体健康评估的人的医疗费用,评估了参加身体健康评估对医疗费用的影响。使用国民健康保险服务数据库比较318名参与者(参与组)和627名未参与者(非参与组)参加国民健身奖项目前后几年的医疗费用。参与研究前后的医疗费用在两组之间是不同的。为了进一步分析,对这一差异进行了修正。结果显示,参与组和非参与组的住院天数分别为-0.23±8.16天和1.53±8.16天,非参与组的住院天数更长。参与组的总医疗费用变化为28.56±272.88万韩元,未参与组的变化为53.36±275.33万韩元,两组之间的医疗费用每年相差约24万韩元。这些研究结果表明,参与身体健康评估可以对参与体育活动产生积极影响,从而降低医疗保健成本。
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引用次数: 1
Measuring organizational commitment of varsity athletes in NCAA NCAA大学代表队运动员组织承诺的测量
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2021.33.1.17
Keunsu Han
The objective of this study was to confirm the multidimensionality of varsity athletes’ commitment in NCAA Division I and Division II. A secondary purpose of this study was to examine the differences of commitment between Division I and Division II varsity student athletes. The instrument by Turner (2001) was revised in order to measure that commitment. The scale consisted of four bases of commitment including Affective Commitment (AC), Normative Commitment (NC), Continuance Commitment-High Sacrifice (CC-HiSac), and Continuance Commitment-Low Alternative (CC-LoAlt). A total of two hundred thirty five (235) varsity athletes in Division I and II participated in the survey. A Confirmatory Factor Analysis (CFA) was conducted to access the measurement model of athletes’ commitment and a multivariate analysis of variance (MANOVA) was conducted to investigate the differences of commitment between Division I and Division II varsity student athletes. The CFA results indicated that the overall fit of the four bases measurement model was adequate. Overall, MANOVA was statistically significant. In a follow-up univariate test, there were significant differences in the “Affective,” “Normative” and CC:LoAlt” bases. Division I varsity athletes were more committed to “Affective” and “Normative” factors, while “CC:LoAlt” was a more important commitment for Division II varsity athletes.
本研究的目的是确认在NCAA一级和二级的校队运动员承诺的多维度。本研究的第二个目的是检验一年级和二年级大学生运动员承诺的差异。特纳(2001)的工具被修订,以衡量这种承诺。该量表包括情感承诺(AC)、规范承诺(NC)、持续承诺-高牺牲(CC-HiSac)和持续承诺-低替代(CC-LoAlt)四个承诺基础。一、二年级共有235名校队运动员参加了这项调查。采用验证性因子分析(CFA)获得运动员承诺的测量模型,并采用多变量方差分析(MANOVA)对一、二年级大学生运动员承诺的差异进行分析。CFA结果表明,四基测量模型的整体拟合是充分的。总体而言,方差分析具有统计学意义。在后续的单变量检验中,在“情感”、“规范”和“CC:LoAlt”基础上存在显著差异。第一类运动员更倾向于“情感”和“规范”因素,而第二类运动员更倾向于“CC:LoAlt”因素。
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引用次数: 0
The Effect of Whole-Body Compression Garments on Aerobic and Anaerobic Performance, 3-km Running Record and Physical Fitness in Amateur Marathoners 全身紧身衣对业余马拉松运动员有氧和无氧表现、3公里跑成绩和体能的影响
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2021.33.1.108
In-Hwa Kim
The purpose of this study was to determine the effect of whole-body compression garments on aerobic and anaerobic performance, 3-km running record and physical fitness in amateur marathoners. Ten male amateur marathoners without any medical problems were measured compression garments following non-compression garments intervention (n=10, age: 25.40±2.72 yrs.; height: 173.71±3.52 cm; weight: 70.55±7.16 kg; body mass index: 23.34±1.70). The compression and non-compression garments intervention were conducted at weekly intervals. We measured aerobic and anaerobic performance, 3-km running record, and the physical fitness according to each intervention. As a result, VO2max, total exercise duration, anaerobic threshold were significantly higher in compression intervention than non-compression intervention. Also, minimum power was significantly higher in compression intervention than non-compression intervention. 3-km running performance was significantly faster in compression intervention than non-compression intervention. In addition, side-step was significantly faster in compression intervention than non-compression intervention. In conclusion, present study finding suggest that whole-body compression garments is beneficial to enhance aerobic performance and physical fitness.
本研究的目的是确定全身压缩服对业余马拉松运动员的有氧和无氧表现、3公里跑记录和身体健康的影响。对10名无任何健康问题的男性业余马拉松运动员进行无压缩服干预后的压缩服测量(n=10,年龄:25.40±2.72岁;高度:173.71±3.52 cm;重量:70.55±7.16 kg;体质指数:23.34±1.70)。压缩服和非压缩服干预每隔一周进行一次。我们根据每个干预测量了有氧和无氧表现,3公里跑步记录和身体素质。因此,压缩干预组的VO2max、总运动时间、无氧阈值明显高于非压缩干预组。此外,压缩干预的最小功率显著高于非压缩干预。压缩干预组的3公里跑性能明显快于非压缩干预组。此外,压缩干预组的侧步明显快于非压缩干预组。总之,目前的研究结果表明,全身压缩服装有利于提高有氧运动能力和身体素质。
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引用次数: 0
Dynamic Coordination Phase and Joint Profiles: Cluster and Fixed-point Shift Techniques 动态协调相位和关节轮廓:群集和定点移位技术
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2021.33.1.30
Chulwoo Park
This study aims to represent a more preferential bilateral movement template by introducing empirical measures of cluster (Experiment 1) and fixed-point shift (Experiment 2) during the bimanual coordination. We showed how the phase dynamics can be calculated using the cluster method (analysis 1). Relatively stable patterns defined by the cluster process were employed for the fixed-point shift calculation to compare three joint oscillations (wrist, elbow, and shoulder; Analysis 2). The analysis revealed that (i) anti-phase coordination was less stable underlying the cluster phase and amplitude analysis; a significance that was mainly driven by higher radial variability. (ii) The three joint couplings and noise oscillations showed that they were wider for the distal (wrist) than the proximal (shoulder) areas. (iii) Repetition with one joint (i.e., wrist) may be significantly associated with trial effects; thus, using data of pick only one joint (wrist) but collecting data from different (three) joints seems more reliable to be a typical dependent variable for the trial effect. Observations and suggestions derived from this aspect represent how the bilateral movement calculation methods can be applied to measure the type of coordination stability eliminating of the learning effect stemming from numerous trials.
本研究旨在通过引入聚类(实验1)和定点移动(实验2)的实证测度,构建一个更偏向于双手协调的双边移动模板。我们展示了如何使用聚类方法计算相动力学(分析1)。由聚类过程定义的相对稳定模式被用于定点移位计算,以比较三种关节振荡(手腕、肘部和肩部;分析2).分析表明:(1)在聚类相位和振幅分析的基础上,反相位配位的稳定性较差;这种显著性主要是由较高的径向变率驱动的。(ii)三个关节耦合和噪声振荡显示远端(手腕)比近端(肩膀)区域宽。(iii)一个关节(即手腕)的重复可能与试验效果显著相关;因此,使用只选取一个关节(手腕)的数据而收集不同(三个)关节的数据似乎更可靠,是试验效果的典型因变量。从这方面得出的观察和建议代表了如何应用双侧运动计算方法来测量协调稳定性的类型,消除了大量试验产生的学习效应。
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引用次数: 1
Comparison of The Performance Levels of US Female Professional Golf Players 美国职业高尔夫女选手竞技水平比较
Pub Date : 2021-06-30 DOI: 10.24985/ijass.2021.33.1.61
Eun-Kyung Kim
This study assessed the relative contribution of technical variables affecting birdies (Bir) and official money (OM) among the top 10 players of the Ladies Professional Golf Association. The average difference in performance variables was assessed according to prize money, country and continent, and time. Multiple regression analysis and one-way ANOVA were conducted, and a p-level less than .05 was considered statistically significant. First, putting average (PA) made the largest relative contribution to Bir and OM, followed by green in regulation (GIR). Second, players with highest prize-money earnings had significantly better drive distance (DD), drive accuracy (DA), sand saves (SS), and PA than median/lowest prize-money earners. Moreover, GIR was found to be accurate in distinguishing players’ prize-money rankings. Third, Korean and Oceanian golfers had significantly better PA than American and European golfers; Korean golfers demonstrated better Bir, Par3, Par4, and Par5 than players from other countries and continents. Lastly, women golfers’ performance improved in a 10-year-cycle. Particularly, DD, DA, and GIR significantly improved over each cycle, and Bir, Par3, Par4, and Par5, but not Eag, also significantly improved.
本研究评估了影响女子职业高尔夫协会前10名选手的小鸟球(Bir)和奖金(OM)的技术变量的相对贡献。成绩变量的平均差异是根据奖金、国家和大洲以及时间来评估的。进行多元回归分析和单因素方差分析,p水平小于0.05认为有统计学意义。首先,平均投放(PA)对Bir和OM的相对贡献最大,其次是绿色监管(GIR)。第二,奖金收入最高的球员在击球距离(DD)、击球精度(DA)、出沙次数(SS)和击球次数(PA)方面显著优于奖金收入中位数/最低的球员。此外,GIR在区分玩家的奖金排名方面被发现是准确的。第三,韩国和大洋洲球手的PA显著优于美国和欧洲球手;与其他国家和大洲的选手相比,韩国选手表现出了比杆、3杆、4杆、5杆更好的水平。最后,女性高尔夫球手的表现在10年的周期内有所提高。特别是,DD、DA和GIR在每个周期中都有显著改善,Bir、Par3、Par4和Par5也有显著改善,但Eag没有。
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引用次数: 1
The Relationship Between the Score system and Performance Determinants of Modern Pentathlon 现代五项计分制度与成绩决定因素的关系
Pub Date : 2020-12-31 DOI: 10.24985/IJASS.2020.32.2.84
Seung-hun Lee, Hyongjun Choi
The rules of modern pentathlon, in which the final ranking is determined by the results of swimming, fencing, riding, and laser-run, have been revised and managed by UIPM (International Modern Pentathlon Union). This study was conducted to evaluate the relationship between the score characteristics of five sports events and their influences on the final ranking, and to improve the UIPM's score conversion system, by analyzing the UIPM Level 1 final records of three years before and after 2017 when the swimming score system was revised. Independent t-tests revealed that laser-run performances improved significantly after the revision in 2017, while swimming performances got worse. The results of multiple regression analysis obtained through the four conversion scores showed that all four independent variables were significant. Considering the characteristics of Modern Pentathlon In Which The Importance Of Each Component Event Should Be Similar This Study Showed that the relative importance was biased towards fencing and the swimming event was neglected. Therefore, it seems necessary to change the swimming conversion score system to assess the players of modern pentathlon accurately and fairly.
国际现代五项联盟(UIPM)对现代五项比赛规则进行了修订,并负责管理该规则。在现代五项比赛中,游泳、击剑、骑马和激光跑的成绩决定最终排名。本研究通过分析2017年游泳成绩制度修订前后三年的UIPM一级决赛记录,评估五个项目的得分特征与其对最终排名的影响之间的关系,并改进UIPM的得分转换系统。独立t检验显示,2017年修订后,激光跑步成绩显著提高,而游泳成绩变差。通过4个转换分数进行多元回归分析的结果显示,4个自变量均显著。考虑到现代五项运动中各组成项目重要性相近的特点,本研究发现其相对重要性偏向于击剑项目,而忽视了游泳项目。因此,为了准确、公平地评价现代五项运动员,有必要改变游泳换算计分制度。
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引用次数: 0
期刊
International journal of applied sports sciences : IJASS
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