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Selling Cars through Visual Merchandising: Proposing Emotional Design Approach 通过视觉营销销售汽车:提出情感设计方法
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30145-9
Nur Hazwani Zolkifly, Shahrel Nizar Baharom

Retail giants in every other industry have extensively used sophisticated visual merchandising techniques but they have been grossly underutilized in the auto industry. For this reason, there are no specific guidelines or manual provided to utilize visual merchandising elements inside the car showroom especially in automotive scene. By using strategic visual merchandising, car dealers can turn prospects into buyers. However, the visual merchandising elements must capture the emotion and perception of customers. Therefore, this study aims to identify the roles of visual merchandising inside a car showroom as stimuli that attract customers at the point of sale i.e. the car dealership and proposing emotional design approach in designing car showroom. By means of the proposed conceptual model, it should complement the current design approach in enhancing consumer purchasing behavior from the design perspectives. The conceptual framework has emerged from emotional design concept that allows the creation of desirable showroom design. As a result, this concept can be a guideline to facilitate marketer and dealer in designing a car showroom through visual merchandising elements.

其他所有行业的零售巨头都广泛使用了复杂的视觉营销技术,但在汽车行业,这些技术却被严重低估了。因此,在汽车展示室内,尤其是在汽车场景中,并没有提供具体的指导方针或手册来利用视觉营销元素。通过策略性的视觉营销,汽车经销商可以把潜在客户变成买家。然而,视觉营销元素必须抓住顾客的情感和感知。因此,本研究旨在确定汽车展厅内的视觉营销作为吸引销售点(即汽车经销商)客户的刺激因素的作用,并提出在设计汽车展厅时的情感设计方法。通过所提出的概念模型,可以从设计的角度补充现有的设计方法,增强消费者的购买行为。概念框架是从情感设计概念中产生的,可以创造出理想的展厅设计。因此,这一概念可以作为营销人员和经销商通过视觉营销元素设计汽车展厅的指导方针。
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引用次数: 6
Energy, Environment, and Economy Interactions in Iran with Cointegrated and ECM Simultaneous Model 基于协整和ECM同步模型的伊朗能源、环境和经济相互作用
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30056-9
Vahid Mohamad Taghavee , Alireza Seifi Aloo , Jalil Khodaparast Shirazi

Nobody on the planet is going to be untouched by the impacts of climate change. This study aims to arrange the various socioeconomic elasticities of environmental pollution in order of priority, depending on the length of time period, to establish the most effective policy. We employed a simultaneous equations system to find out the various socioeconomic elasticities in the long run and short run in Iran during 1974-2012. Based on the results, per capita CO2 emissions, GDP, energy consumption show the strongest interactions (relationships and elasticities) in the equations system as a whole in the long run. Moreover, it is the trade openness, labour force, financial development, and urbanization which show the most decisive effects in the short run. So the effectiveness of the system variables depends on the time period. Trade openness, labour force, and financial development play the most leading role in the short run, notwithstanding their limited role in the long run. However, energy consumption elasticity of CO2 emissions and urbanization elasticity of energy consumption are among the largest elasticities both in short run and long run. Therefore, energy consumption, economic growth and urbanization should be reduced and financial sector should be grown to decrease the environmental pollution. Moreover, economic growth is an effective factor for the long run; and trade openness and financial development are effective for the short run but urbanization and energy consumption are influential for both the long run and short run policies.

地球上没有人能不受气候变化的影响。本研究旨在将环境污染的各种社会经济弹性按优先顺序排列,根据时间的长短来制定最有效的政策。我们采用联立方程组系统来找出1974-2012年伊朗长期和短期的各种社会经济弹性。结果表明,从长期来看,人均二氧化碳排放量、GDP、能源消耗在整个方程组中表现出最强的相互作用(关系和弹性)。此外,贸易开放、劳动力、金融发展和城市化在短期内显示出最具决定性的影响。所以系统变量的有效性取决于时间段。贸易开放、劳动力和金融发展在短期内发挥着最主要的作用,尽管它们在长期中的作用有限。而二氧化碳排放的能源消费弹性和能源消费的城市化弹性在短期和长期都是最大的弹性。因此,应减少能源消耗、经济增长和城市化,发展金融业以减少环境污染。此外,经济增长是长期的有效因素;贸易开放和金融发展是短期有效的,但城市化和能源消耗对长期和短期政策都有影响。
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引用次数: 26
Is Really Debt a Man's Whip? 债务真的是男人的鞭子吗?
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30213-1
Murat Karagöz , Ayşe Demirhan

There is a growing concern for ever increasing external debt stock of countries in the worldwide. Coupled with resent global crises, the sustainability and efficient use of external debt becomes more and more important. To this end, we have tested the hypothesis of external debt led growth hypothesis for the case of Turkish economy. Our result has confirmed that Turkey's external debt both sustainable and efficiently used, at least for the last decade or so. The overall result proves also the reality of Turkish proverb “debt is a man's whip”.

人们对世界各国不断增加的外债存量日益感到关切。再加上最近的全球危机,外债的可持续性和有效利用变得越来越重要。为此,我们以土耳其经济为例检验了外债带动增长假说。我们的结果证实,至少在过去十年左右,土耳其的外债是可持续的,而且得到了有效的利用。总体结果也证明了土耳其谚语“债务是男人的鞭子”的真实性。
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引用次数: 2
User Acceptance on Mobile Apps as an Effective Medium to Learn Kadazandusun Language 用户对手机应用程序的接受程度是学习卡达山都语的有效媒介
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30139-3
Naincie Pindeh , Norbayah Mohd Suki , Norazah Mohd Suki

The popularity of mobile applications (mobile apps) is undeniable where it allows people to perform several tasks through the use of smartphones, tablets or corresponding devices. Regardless of the great benefits in terms of innovation, the fast and nonstop growth of the mobile market has caused in some division of the platforms that support mobile device as an ideal platform for language learning applications for dominant languages such as English, Spanish and French in a fun and interactive devices. However, studies have yet to be conducted on the use of mobile technology in learning Kadazandusun language. Indeed, no empirical evidence of user acceptance on mobile apps as an effective medium to learn Kadazandusun language and demand a new study on how mobile technology such as mobile apps can help in preserving the language. Therefore, this conceptual paper discusses the user acceptance of the potentiality of mobile apps as an effective medium to learn Kadazandusun language, guided by the Technology Acceptance Model (TAM). It is proposed that the users’ acceptance of using mobile apps in learning Kadazandusun language is influenced with their perceived usefulness of the mobile apps and their perceived ease of mobile apps use, which in turn influence their attitude towards mobile app usage and behavioral intention to use. Additional variables to the model includes content richness, user satisfaction, and perceived playfulness. Direction for future research is also presented.

移动应用程序(移动应用程序)的普及是不可否认的,它允许人们通过使用智能手机,平板电脑或相应的设备来执行一些任务。尽管在创新方面有巨大的好处,但移动市场的快速和不间断的增长导致了一些平台的分裂,这些平台支持移动设备作为英语,西班牙语和法语等主流语言学习应用程序的理想平台,在一个有趣和互动的设备上。然而,关于使用移动技术学习卡达赞都孙语的研究尚未开展。事实上,没有经验证据表明用户接受移动应用程序作为学习卡达山都语的有效媒介,并要求对移动技术(如移动应用程序)如何帮助保存该语言进行新的研究。因此,这篇概念性论文在技术接受模型(TAM)的指导下,讨论了用户对移动应用程序作为学习卡达山都语的有效媒介的潜力的接受程度。研究认为,用户对手机应用的感知有用性和感知使用手机应用的难易程度会影响用户对手机应用的使用态度和行为使用意愿。该模型的其他变量包括内容丰富度、用户满意度和感知的可玩性。并提出了今后的研究方向。
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引用次数: 48
China-Africa and India-Africa trade in the years 2000-2014 2000-2014年中非、印非贸易
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30261-1
Wioletta Nowak

The paper presents merchandise trade between China and Africa and between India and Africa over the period from 2000 to 2014. The analysis is based on the data retrieved from the UN Comtrade Database. Both, China and India have significantly increased their trade in goods with 54 African countries since the beginning of the 21st century. In the analysed period, China's bilateral trade with Africa increased 21 times while India's about 13 times. The Asian countries increased their merchandise trade with Africa mainly due to the development of South-South cooperation and diplomatic relations with the region, and combining trade with development assistance. So far the winner of the Sino-Indian trade competition in Africa is China. The value of China's total trade with Africa surpassed India's nearly 3 times in the years 2000-2014.

本文介绍了2000年至2014年期间中国与非洲以及印度与非洲之间的商品贸易。该分析基于从联合国商品贸易数据库检索的数据。自21世纪初以来,中国和印度与54个非洲国家的货物贸易都大幅增加。在分析期间,中国与非洲的双边贸易增长了21倍,而印度增长了约13倍。亚洲国家对非洲商品贸易增长的主要原因是发展南南合作和与该地区的外交关系,并将贸易与发展援助相结合。到目前为止,中印在非洲贸易竞争的赢家是中国。2000年至2014年间,中国与非洲的贸易总额是印度的近3倍。
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引用次数: 17
Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products 影响绿色产品感知质量和再购买意愿的因素
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30142-3
Shahira Ariffin, Jamaliah Mohd Yusof, Lennora Putit, Mohd Izwan Azalan Shah

The purpose of this study is to investigate the relationship between the green value, emotional value, environment conscious, consumers’ perceived quality, and repurchase intention towards green products at Parkson Bandar Utama, Selangor. The variables are divided into three models where perceived quality is acting as the mediating variable and repurchase intention as the dependent variable. The questionnaires were filled by the respondents who already purchased green products at Parkson Bandar Utama. For this quantitative research, a total of 200 respondents participated in the survey. The study has found that green value has significant relationship with both perceived quality and repurchase intention. Emotional value has significant relationship with perceived quality. However, its relationship with repurchase intention is insignificant. For environment conscious, though its relationship with perceived quality is insignificant, when paired against repurchased intention, the relationship is found to be significant.

本研究的目的是探讨雪兰莪百生酒店的绿色价值、情感价值、环境意识、消费者感知品质与绿色产品再购买意愿之间的关系。变量分为三个模型,其中感知质量作为中介变量,再购买意愿作为因变量。问卷由已经在百盛班达乌塔玛购买绿色产品的受访者填写。在本次定量研究中,共有200名受访者参与了调查。研究发现,绿色价值与感知质量、再购买意愿均有显著相关。情感价值对感知质量有显著的影响。但其与回购意愿的关系不显著。对于环境意识而言,虽然其与感知质量的关系不显著,但当与回购意愿配对时,发现其关系显著。
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引用次数: 113
The Challenges of the Administrative Process in a Financial Crisis and their Effectiveness 金融危机中行政程序的挑战及其有效性
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30260-X
D. Adelina, Dogaru Tatiana Camelia
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引用次数: 5
Identification and Ranking the Barriers to Adoption and Development of Electronic Banking in Iran 伊朗电子银行采用和发展的障碍识别和排名
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30049-1
Mehdi Safarpour

Today, the amazing speed of development of information technology and informatics industry, causing major changes in the handling money and resources in areas that are new concepts as electronic banking and electronic transmission provided. These two concepts, the creator of a new type of banking under the Banking electronics.

如今,信息技术和信息学产业的发展速度惊人,引起资金和资源处理领域的重大变化,为电子银行和电子传输提供了新的概念。这两个概念,开创了新型银行下的电子银行。
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引用次数: 6
Success Factors in Decision Making and Negotiation Processes for Raw Material Supply Transactions 原材料供应交易决策和谈判过程中的成功因素
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30339-2
Mag. Alexander Stelzer LLM LLM

Scientific Study on the economic and especially the psychosocial factors of success in negotiation processes between buyers (procurers) and suppliers (producers) in the food trade. In particular it examines the economic and mental satisfaction in the decision-making and in the negotiation processes for efficient food supply. It is examined primarily as transparency in addition to Harvard concept at annual meetings (or between the year) favoring a satisfactory result for both negotiators. In a structural equation model, the Harvard negotiating points are brought with transparency in communication and this in terms of economic success experiences and the sociomental satisfaction.

对食品贸易中买方(采购商)和供应商(生产商)之间谈判过程中成功的经济因素,特别是社会心理因素的科学研究。它特别审查了在决策和谈判过程中对有效粮食供应的经济和精神满意度。在年度会议(或一年之间)上,除了哈佛概念之外,它主要作为透明度进行审查,有利于双方谈判者取得令人满意的结果。在结构方程模型中,哈佛的谈判点与沟通的透明度有关,这是在经济成功经验和社会满意度方面。
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引用次数: 1
Corporate Governance and Firm Performance in New Technology Ventures 新技术风险投资中的公司治理与企业绩效
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30342-2
Daniela Di Berardino

This paper studies the relationship between the features of managerial board, ownership structure and firm performance of a particular type of new technology ventures: the academic spin offs. These are mainly small and medium firms, focused on high technology, research and innovation, that involve private and public actors in their ownership structure. Literature shows that these firms play an important role for economic growth of a country, however in Italy a high degree of academic spin offs doesn’t survive for a long time. Managerial competences, corporate governance attributes and financial structure could explain these phenomenon. This study observes a sample of Italian academic spin offs established in the last five years: primary data on corporate governance, industry, ownership structure, financial aspects are taken from the National Register of Firms, University (parent organization) and company website. Statistics show relevant relations between firm performance and corporate governance attributes and confirmed, after the start-up, the inefficiency of the board of directors in which there is an overlapping between academic-founder and manager, suggesting greater openness to outside expertise.

本文研究了一类特殊的新技术企业:学术分拆的董事会特征、股权结构与企业绩效之间的关系。这些公司主要是中小型公司,侧重于高技术、研究和创新,其所有权结构中有私营和公共行动者。文献表明,这些公司在一个国家的经济增长中发挥着重要作用,然而在意大利,高度的学术分拆并没有长期存在。管理能力、公司治理属性和财务结构可以解释这些现象。本研究观察了意大利在过去五年中建立的学术分拆样本:公司治理,行业,所有权结构,财务方面的主要数据来自国家公司登记册,大学(母公司)和公司网站。统计数据显示了公司绩效与公司治理属性之间的相关关系,并证实了创业后董事会的低效率,其中存在学术创始人和经理之间的重叠,表明对外部专业知识的开放程度更高。
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引用次数: 15
期刊
Procedia Economics and Finance
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