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Selling Cars through Visual Merchandising: Proposing Emotional Design Approach 通过视觉营销销售汽车:提出情感设计方法
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30145-9
Nur Hazwani Zolkifly, Shahrel Nizar Baharom

Retail giants in every other industry have extensively used sophisticated visual merchandising techniques but they have been grossly underutilized in the auto industry. For this reason, there are no specific guidelines or manual provided to utilize visual merchandising elements inside the car showroom especially in automotive scene. By using strategic visual merchandising, car dealers can turn prospects into buyers. However, the visual merchandising elements must capture the emotion and perception of customers. Therefore, this study aims to identify the roles of visual merchandising inside a car showroom as stimuli that attract customers at the point of sale i.e. the car dealership and proposing emotional design approach in designing car showroom. By means of the proposed conceptual model, it should complement the current design approach in enhancing consumer purchasing behavior from the design perspectives. The conceptual framework has emerged from emotional design concept that allows the creation of desirable showroom design. As a result, this concept can be a guideline to facilitate marketer and dealer in designing a car showroom through visual merchandising elements.

其他所有行业的零售巨头都广泛使用了复杂的视觉营销技术,但在汽车行业,这些技术却被严重低估了。因此,在汽车展示室内,尤其是在汽车场景中,并没有提供具体的指导方针或手册来利用视觉营销元素。通过策略性的视觉营销,汽车经销商可以把潜在客户变成买家。然而,视觉营销元素必须抓住顾客的情感和感知。因此,本研究旨在确定汽车展厅内的视觉营销作为吸引销售点(即汽车经销商)客户的刺激因素的作用,并提出在设计汽车展厅时的情感设计方法。通过所提出的概念模型,可以从设计的角度补充现有的设计方法,增强消费者的购买行为。概念框架是从情感设计概念中产生的,可以创造出理想的展厅设计。因此,这一概念可以作为营销人员和经销商通过视觉营销元素设计汽车展厅的指导方针。
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引用次数: 6
Energy, Environment, and Economy Interactions in Iran with Cointegrated and ECM Simultaneous Model 基于协整和ECM同步模型的伊朗能源、环境和经济相互作用
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30056-9
Vahid Mohamad Taghavee , Alireza Seifi Aloo , Jalil Khodaparast Shirazi

Nobody on the planet is going to be untouched by the impacts of climate change. This study aims to arrange the various socioeconomic elasticities of environmental pollution in order of priority, depending on the length of time period, to establish the most effective policy. We employed a simultaneous equations system to find out the various socioeconomic elasticities in the long run and short run in Iran during 1974-2012. Based on the results, per capita CO2 emissions, GDP, energy consumption show the strongest interactions (relationships and elasticities) in the equations system as a whole in the long run. Moreover, it is the trade openness, labour force, financial development, and urbanization which show the most decisive effects in the short run. So the effectiveness of the system variables depends on the time period. Trade openness, labour force, and financial development play the most leading role in the short run, notwithstanding their limited role in the long run. However, energy consumption elasticity of CO2 emissions and urbanization elasticity of energy consumption are among the largest elasticities both in short run and long run. Therefore, energy consumption, economic growth and urbanization should be reduced and financial sector should be grown to decrease the environmental pollution. Moreover, economic growth is an effective factor for the long run; and trade openness and financial development are effective for the short run but urbanization and energy consumption are influential for both the long run and short run policies.

地球上没有人能不受气候变化的影响。本研究旨在将环境污染的各种社会经济弹性按优先顺序排列,根据时间的长短来制定最有效的政策。我们采用联立方程组系统来找出1974-2012年伊朗长期和短期的各种社会经济弹性。结果表明,从长期来看,人均二氧化碳排放量、GDP、能源消耗在整个方程组中表现出最强的相互作用(关系和弹性)。此外,贸易开放、劳动力、金融发展和城市化在短期内显示出最具决定性的影响。所以系统变量的有效性取决于时间段。贸易开放、劳动力和金融发展在短期内发挥着最主要的作用,尽管它们在长期中的作用有限。而二氧化碳排放的能源消费弹性和能源消费的城市化弹性在短期和长期都是最大的弹性。因此,应减少能源消耗、经济增长和城市化,发展金融业以减少环境污染。此外,经济增长是长期的有效因素;贸易开放和金融发展是短期有效的,但城市化和能源消耗对长期和短期政策都有影响。
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引用次数: 26
Enogastronomic Tourism: Can it Mitigate the Intangibility of the Destination? Streetfood as a New Business Model for the Management of Tourist Regions 天文旅游:能减轻目的地的无形性吗?街头小吃作为旅游区管理的新商业模式
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30335-5
Dante Di Matteo, Giacomo Cavuta

According to the literature, one of the most obvious and immediately perceptible limitations in tourism concerns the intangibility of the product/service provided, defined as the inability to assess objectively the tangible and intangible aspects of a tourist destination if not having visited it before, making – actually – uncertain the selection process of the interest variables. This means that when we decide to visit a destination we have to rely on a set of images, descriptions, videos and information from which we extrapolate a mix of probably interesting elements able convince us and bring us towards the chosen place. For this purpose, is it possible to consider the search for a particular gastronomic product – presumably already experienced anywhere else – as a factor that could partially break down the intangibility of the destination? It is clear that the methods of territory tourist attraction don’t work exclusively through the traditional communication levers but, in recent years, there are many alternative forms that allow the development of destinations. Among the most diffused ones, we can certainly consider food and beverage events, which – more and more – are closely linked to other concepts today extremely popular, like the streetfood and craft beers. We are witnessing a rediscovery of traditional food values, together with the discovery of a new market segment dedicated to craft beer, which today is experiencing one of the maximum growth periods, reaching to touch quota 1000 in Italy, between microbreweries, brewpubs and beer firm. The matching with the streetfood is the piece that makes up the puzzle of this new model of tourism management. The objective of the study is to investigate about the economic value generated by these events, by measuring what are the material and immaterial benefits of which an area can benefit when it becomes the venue of these events.

根据文献,旅游业最明显和最明显的限制之一是所提供的产品/服务的无形性,定义为如果以前没有访问过旅游目的地,则无法客观评估其有形和无形方面,实际上使兴趣变量的选择过程不确定。这意味着当我们决定去一个目的地时,我们必须依靠一组图像、描述、视频和信息,从中推断出可能有趣的元素组合,这些元素能够说服我们,并将我们带到所选择的地方。出于这个目的,是否可以考虑寻找一种特定的美食产品——可能已经在其他地方体验过了——作为一个因素,可以部分地打破目的地的无形性?很明显,领土旅游吸引的方法并不仅仅通过传统的沟通杠杆起作用,但近年来,有许多其他形式允许目的地的发展。在最广泛的活动中,我们当然可以考虑食品和饮料活动,它们越来越多地与今天非常流行的其他概念密切相关,比如街头小吃和精酿啤酒。我们正在见证传统食品价值的重新发现,同时发现了一个致力于精酿啤酒的新细分市场,如今正经历着最大的增长期之一,在意大利,微型啤酒厂、精酿酒吧和啤酒公司之间达到了1000个配额。与街头小吃的匹配是这一旅游管理新模式的关键所在。本研究的目的是调查这些事件产生的经济价值,通过衡量一个地区在成为这些事件的举办地时可以受益的物质和非物质利益。
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引用次数: 13
A Study of the Relationship between Product Market Competition and Earnings Management 产品市场竞争与盈余管理关系研究
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30037-5
Gholam Reza Kordestani , Mohammad Reza Mohammadi

The product market competition is one of the factors contributing to earnings management. It forces managers to manipulate the firm's earning for opportunistic reasons. Intense competition in product market forces manages to manipulate corporate earnings so that by reduction of financial pressures via acquisition of low-cost external financial resources and reduction of capital costs, the product prices are lowered; this in turn gives the firm a competitive advantage by which it acquires a greater share of the market and raises above other competitors. On this basis, the present paper studies the relationship between intense competition in the product market and earnings management. As far as the dimensions of competition are concerned, market size, entry costs, and centralization are the three factors used to measure the competition in product market. In order to examine the hypotheses, the financial statements of 77 companies listed in Tehran stock exchange in 5 industry levels over the time period 2002-2011 are analyzed using regression analysis. The results reveal that factors of entry cost and industry concentration have a significant relationship with earnings management. However, in contrast with existing research literature, the relationship between market size and earnings management is not confirmed.

产品市场竞争是影响盈余管理的因素之一。它迫使管理者出于机会主义的原因操纵公司的盈利。产品市场力量的激烈竞争成功地操纵了公司收益,从而通过获得低成本的外部财务资源和降低资本成本来减少财务压力,从而降低产品价格;这反过来又使公司获得竞争优势,从而获得更大的市场份额,并超越其他竞争对手。在此基础上,本文研究了产品市场激烈竞争与盈余管理的关系。就竞争的维度而言,市场规模、进入成本和集中化是衡量产品市场竞争的三个因素。为了检验这些假设,本文对2002-2011年期间德黑兰证券交易所5个行业级别的77家上市公司的财务报表进行了回归分析。结果表明,进入成本和行业集中度对盈余管理有显著影响。然而,与已有的研究文献相比,市场规模与盈余管理之间的关系尚未得到证实。
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引用次数: 5
Energy Consumption, Electricity, and GDP Causality; The Case of Russia, 1990-2011 能源消耗、电力与GDP的因果关系俄罗斯案例,1990-2011
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30312-4
Faisal , Turgut Tursoy , Nil Gunsel Resatoglu

This article examines the causal relationship between the energy consumption, electricity consumption and GDP in Russia by using time series data from 1990-2011 implying the Toda and Yamamoto approach, which is revised form of the Granger (1969) causality test (Econ. 66 (1995) 225). The maximum order of integration was determined by using PP and ADF unit root tests. The Toda and Yamamoto test is applied regardless of whether the series are I(0), I(1), or I(2), mutually cointegrated or non-cointegrated. The variables were estimated at level in the unrestricted lag-augmented VAR. The AIC, SC and LR lag criteria were used to determine the optimal lag length. The diagnostics tests were performed at the optimum lag selected by estimating the variables at level and confirmed the stability of the unrestricted VAR model. The empirical evidence showed that there exists a the bi-directional causality from electricity consumption to GDP that implies the validity of feedback hypothesis but no causality was found for GDP and energy consumption supporting the neutrality hypothesis. The estimated results confirmed that both the economic growth and electricity consumption empirically support each other and have a mutual and complementary relationship. But on another hand the energy sector of Russia has no impact on the economic growth for a period 1990-2011. Furthermore, if the Government of Russia devises policies to promote the access of energy and higher level of consumption, economic growth will not be affected.

本文利用1990-2011年的时间序列数据,采用修正后的Granger(1969)因果检验(Econ. 66(1995) 225)的Toda和Yamamoto方法,检验了俄罗斯能源消费、用电量与GDP之间的因果关系。利用PP和ADF单位根检验确定了最大积分阶数。无论序列是I(0)、I(1)还是I(2)、互协整还是非协整,都应用Toda和Yamamoto检验。在无限制的滞后增强VAR中对变量进行水平估计,并使用AIC, SC和LR滞后标准来确定最佳滞后长度。通过对水平变量的估计,选择最优滞后进行诊断检验,验证了无限制VAR模型的稳定性。实证结果表明,电力消费与GDP之间存在双向因果关系,支持反馈假设的有效性,但GDP与能源消费之间没有因果关系,支持中性假设。估算结果证实了经济增长与用电量在实证上是相互支持、相互补充的关系。但另一方面,俄罗斯的能源部门在1990年至2011年期间对经济增长没有影响。此外,如果俄罗斯政府制定政策以促进获得能源和提高消费水平,经济增长将不会受到影响。
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引用次数: 41
Tourism and Biodiversity Loss: Implications for Business Sustainability 旅游业和生物多样性丧失:对商业可持续性的影响
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)00021-6
Muzafar Shah Habibullah , Badariah Haji Din , Choo Wei Chong , Alias Radam

The purpose of this study is to investigates the impact of tourism on biodiversity loss in a sample of 141 countries. In the analysis, we measure tourism using the numbers of international tourist arrivals, while biodiversity loss is proxy using the numbers of threatened species – birds, fishes, mammals and plants. We also include GDP per capita, population growth, protected areas, and crop production, which act as the control variables. We find that using robust standard error estimator the number of international tourist arrivals, population growth rate, protected areas and crop production increases the numbers of threatened species, while GDP per capita reduces the numbers of threatened species. One policy implication of this study is that since businesses in the tourism industry depend on the very existence of biodiversity, then biodiversity conservation should become the essential factor for business sustainability.

本研究以141个国家为样本,探讨旅游业对生物多样性丧失的影响。在分析中,我们使用国际游客人数来衡量旅游业,而使用受威胁物种(鸟类、鱼类、哺乳动物和植物)的数量来衡量生物多样性损失。我们还将人均GDP、人口增长、保护区和作物产量作为控制变量。我们发现,使用稳健标准误差估计,国际游客数量、人口增长率、保护区面积和作物产量增加了濒危物种的数量,而人均GDP减少了濒危物种的数量。本研究的一个政策含义是,由于旅游业的业务依赖于生物多样性的存在,那么生物多样性保护应该成为业务可持续性的基本因素。
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引用次数: 25
Finding Synergic Relationships in Teamwork, Organizational Commitment and Job Satisfaction: A Case Study of a Construction Organization in a Developing Country 团队合作、组织承诺与工作满意度的协同关系研究——以某发展中国家建筑企业为例
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)00060-5
Manilall Dhurup, Jhalukpreya Surujlal, Danny Mutamba Kabongo

The construction industry and its impact in strengthening the economic development of a country by providing work for an important constituent of the labour market is acknowledged. This is largely due to its contributing features to the growth of the Gross Domestic Product (GDP) of a country. Within this industry, teamwork is essential. If managed properly it may contribute to, among others, employees’ commitment to an organization and their job satisfaction. Against this perspective, the study examines the relationship between teamwork, organizational commitment, and job satisfaction. The study is located within a quantitative research paradigm using a cross-sectional survey design through a structured questionnaire. Data from 178 employees were analyzed. The results show that team work, normative, and affective commitment contribute positively to job satisfaction, whereas continuance commitment reflects a negative association with job satisfaction. It seems that employers in this organization need to concentrate on employees’ continuance commitment in shaping employees’ propensity to their commitment in the organization. Since the construction industry depends heavily on the human resource, employers need to assess existing compensation and professional recognition, motivate employees through assignment of meaningful tasks, and create a working environment that inspires and enthuse workers so that their job satisfaction increases.

建筑业及其通过为劳动力市场的一个重要组成部分提供工作而在加强一个国家的经济发展方面的影响得到了承认。这主要是由于其对一个国家国内生产总值(GDP)增长的贡献特征。在这个行业,团队合作是必不可少的。如果管理得当,它可能有助于员工对组织的承诺和他们的工作满意度。从这个角度出发,本研究考察了团队合作、组织承诺和工作满意度之间的关系。本研究通过结构化问卷,采用横断面调查设计,采用定量研究范式。研究人员分析了178名员工的数据。结果表明,团队合作、规范承诺和情感承诺对工作满意度有正向影响,而持续承诺对工作满意度有负向影响。在这个组织中,雇主在塑造员工对其在组织中的承诺的倾向时,似乎需要关注员工的持续承诺。由于建筑业严重依赖人力资源,雇主需要评估现有的薪酬和专业认可,通过分配有意义的任务来激励员工,并创造一个激励和热情的工作环境,使工人的工作满意度增加。
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引用次数: 28
The Effect of National Park Mobile Apps on National Park Behavioral Intention: Taman Negara National Park 国家公园移动应用程序对国家公园行为意向的影响:Taman Negara国家公园
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30132-0
Payam Mihanyar , Sofiah Abd Rahman , Norliza Aminudin

National Park Mobile Apps (NPMA) is an interesting construct which might open new paradigm in tourism research in context of national parks. Although previous research investigated tourist behavioral intention in national parks, the effect of NPMA on National Park Behavioral Intention (NPBI) of tourists from developed countries in still lacking in literature. To address this gap, the current study developed a model which includes the effect of NPMA, as well as mediating effect of National Park Satisfaction (NPSat) on tourists’ NPBI. The research hypotheses where NPMA, and NPSat have a significant effect on NPBI was examined. A self-administrated questionnaire was distributed among 500 tourists from developed countries visiting Taman Negara National Park (TNNP). The data was examined through deployment of structural equation modelling. The findings revealed that NPMA does not affect NPBI directly, however, NPMA has significant indirect effect on tourists’ NPBI through mediation effect of NPSat. Furthermore, NPSat was a full mediator. Findings of this study had practical implication for sustainable NPBI in national parks.

国家公园移动应用程序(NPMA)是一个有趣的构建,它可能为国家公园旅游研究开辟新的范式。虽然已有研究对游客在国家公园的行为意向进行了调查,但关于国家公园行为意向对发达国家游客的影响的文献还比较少。为了弥补这一空白,本研究建立了一个包含国家公园满意度对游客NPBI的中介效应和NPMA效应的模型。考察了NPMA和NPSat对NPBI有显著影响的研究假设。向500名到访Taman Negara国家公园(TNNP)的发达国家游客分发了一份自行填写的问卷。数据通过结构方程模型的部署进行检查。研究结果表明,NPMA不直接影响游客的NPBI,但通过NPSat的中介作用,NPMA对游客的NPBI有显著的间接影响。此外,NPSat是一个完全的中介。本研究结果对国家公园NPBI的可持续发展具有现实意义。
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引用次数: 4
Defense, Economic Growth and Energy Consumption in China 中国国防、经济增长与能源消费
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30197-6
Melike Bildirici

This paper aimed to test the dynamic relationship between economic growth, energy consumption and defence expenditure in China for the period 1987–2013. It was used to the bounds test approach to cointegration developed by Pesaran et al. (2001) and it was determined whether there was a short and a long-run relationship among defence expenditure, energy consumption and economic growth. It was found that defence and energy consumption has a positive and a statistically significant impact on economic growth of China. Further, it was applied the Granger causality and it was determined a positive and a significant causal relation between variables.

本文旨在检验1987-2013年中国经济增长、能源消费和国防支出之间的动态关系。它被用于Pesaran等人(2001)开发的协整的边界检验方法,并确定国防支出,能源消耗和经济增长之间是否存在短期和长期关系。研究发现,国防和能源消费对中国经济增长具有显著的正向影响。进一步运用格兰杰因果关系,确定变量之间存在显著的正因果关系。
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引用次数: 23
Venture Capital Markets: A Cross Country Analysis 风险资本市场:一个跨国分析
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30192-7
Dilek Teker , Suat Teker , Özgür Teraman

Venture capital (VC) may be defined as a support to entrepreneurial talents and appetite by turning ideas and basic science into products and services which are expected to envy the world. Venture capital funds are able to build companies from the simplest form to mature organizations. Venture capital investors generally actively engage with management of the company by typically taking place on the board. Through the due diligence process the venture capital firms concentrate on the founders, the management team, the concept, the marketplace, the revenue model, the value-added potential of the firm, the amount of capital needed to heal the business and whether all these fit to the fund's objectives. Over the next three to eight years, the venture firm works with the founding entrepreneur/s to grow the company. Once a company funded by venture capital matures and becomes successful, venture funds generally exit by taking it public through an initial public offering (IPO) or by selling it to big companies. This allows the venture funds to be free from the previous investment and invest in the next generation of companies. United States, Europe, Israel, Canada, China and India have the most developed markets for venture capital environment. The size of the venture capital market is nowadays about $50 billion and the United States has the most funds for venture capital of $33.1 billion in 2013. Venture capital firms may invest in promising firms in stages of seed, first round, second round or later. The median investment amounts in the United States in 2013 are $0.5 million for seed, $2.5 million for first round, $5.7 million for second round and $10 for later stage. The most attractive sector for venture capital is information technology for the United States, Israel and Canada, invested over $10 billion in 2013, while the most attractive sector is consumer products for Europe, China and India, invested over $4.8 billion in 2013.

风险投资(VC)可以被定义为通过将想法和基础科学转化为令世界羡慕的产品和服务来支持创业人才和欲望。风险投资基金能够将公司从最简单的形式发展成成熟的组织。风险资本投资者通常会在董事会中积极参与公司的管理。通过尽职调查过程,风险投资公司将重点放在创始人、管理团队、概念、市场、收入模式、公司的增值潜力、治愈业务所需的资金量以及所有这些是否符合基金的目标上。在接下来的三到八年里,风投公司会与创业家合作,共同发展公司。一旦由风险资本资助的公司成熟并取得成功,风险基金通常会通过首次公开募股(IPO)或将其出售给大公司的方式退出。这样一来,风险基金就可以从以前的投资中解脱出来,投资于下一代公司。美国、欧洲、以色列、加拿大、中国和印度拥有最发达的风险投资市场环境。目前风险投资市场的规模约为500亿美元,其中美国拥有最多的风险投资基金,2013年为331亿美元。风险投资公司可能会在种子期、第一轮、第二轮或更晚的阶段投资有前途的公司。2013年美国的投资金额中值为:种子期50万美元,第一轮250万美元,第二轮570万美元,后期10美元。对风险资本来说,最具吸引力的行业是美国、以色列和加拿大的信息技术,2013年投资额超过100亿美元;而对欧洲、中国和印度来说,最具吸引力的行业是消费品,2013年投资额超过48亿美元。
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引用次数: 14
期刊
Procedia Economics and Finance
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