Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274373
M. P. Сhaikovskа, V. Stoyanov
The article examines the theoretical, methodological and practical aspects of the formation of information and analytical support for marketing risk management of risk protection projects of a commercial bank in the conditions of modern challenges of the uncertainty of the marketing environment and global digital transformations. Requirements for an effective bank risk management system based on modern technological tools and innovative methodological approaches are formulated. The directions of the transformation of risk management paradigms were analyzed, the expediency of a systemic multidimensional approach to the implementation of integrated risk management based on modern international regulatory standards was clarified. The need for the convergence of project management methods in risk management for better prioritization of risks, consistency with the strategic goal of activity, and planning of steps to optimally achieve the goal is substantiated. The marketing orientation of bank risk protection projects is revealed. It is proposed to expand the list of banks' risks and to transform the weighting coefficients of the existing ones in the conditions of innovative technological transformations in order to strengthen socio-ecological responsibility to society. Particular attention is paid to determining the place of marketing risks in the management system of banks, as a critical element of an effective risk management model. The direction of improving the information and analytical support of the bank's risk protection projects through the implementation of CRM systems as an information communication tool and an information source on marketing risk management is proposed.
{"title":"CRM-SYSTEMS IN MARKETING RISKS MANAGEMENT OF BANK`S RISK PROTECTION PROJECTS","authors":"M. P. Сhaikovskа, V. Stoyanov","doi":"10.18524/2413-9998.2022.2(51).274373","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274373","url":null,"abstract":"The article examines the theoretical, methodological and practical aspects of the formation of information and analytical support for marketing risk management of risk protection projects of a commercial bank in the conditions of modern challenges of the uncertainty of the marketing environment and global digital transformations. Requirements for an effective bank risk management system based on modern technological tools and innovative methodological approaches are formulated. The directions of the transformation of risk management paradigms were analyzed, the expediency of a systemic multidimensional approach to the implementation of integrated risk management based on modern international regulatory standards was clarified. The need for the convergence of project management methods in risk management for better prioritization of risks, consistency with the strategic goal of activity, and planning of steps to optimally achieve the goal is substantiated. The marketing orientation of bank risk protection projects is revealed. It is proposed to expand the list of banks' risks and to transform the weighting coefficients of the existing ones in the conditions of innovative technological transformations in order to strengthen socio-ecological responsibility to society. Particular attention is paid to determining the place of marketing risks in the management system of banks, as a critical element of an effective risk management model. The direction of improving the information and analytical support of the bank's risk protection projects through the implementation of CRM systems as an information communication tool and an information source on marketing risk management is proposed.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132485573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274374
P. V. Shmulevych, O. Maksymenko
The hybridity of the actions of the aggressor country (Russia), disregard for the rules and customs of war, systematic violation of the norms of international humanitarian law require urgent and non-standard solutions on the part of our state in order to preserve the lives of citizens who find themselves in areas of hostilities, in isolated or occupied territorial communities. The state is obliged to direct all available own resources to the effective provision of the rights and freedoms of citizens and the protection of the most vulnerable sections of the population, and not to rely on the self-organization of the population and local self-government. Such labour resources of the State are, in particular, civil servants who work in territorial administrations of state bodies and are physically located in an isolated city. The article carries out an economic and legal analysis of the actual situation in the city of Kherson, which took place in the period between the beginning of the war and the establishment of their own quasi-government by the occupiers. Closed information regarding the approaches, standards and realities of the work of the Home Front Command of the State of Israel was analyzed. Based on the experience of this country, urgent organizational mechanisms for long-term support of the life activity of the city, isolated and controlled by the invaders, through the involvement of local civil servants, who are currently not involved in work, in the system of the Home Front Service, are proposed.
{"title":"ECONOMIC, LEGAL AND ORGANIZATIONAL PRINCIPLES OF PRESERVING STATE SOVEREIGNTY ON THE TERRITORY OF AN ISOLATED COMMUNITY DURING THE HYBRID PERIOD","authors":"P. V. Shmulevych, O. Maksymenko","doi":"10.18524/2413-9998.2022.2(51).274374","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274374","url":null,"abstract":"The hybridity of the actions of the aggressor country (Russia), disregard for the rules and customs of war, systematic violation of the norms of international humanitarian law require urgent and non-standard solutions on the part of our state in order to preserve the lives of citizens who find themselves in areas of hostilities, in isolated or occupied territorial communities. The state is obliged to direct all available own resources to the effective provision of the rights and freedoms of citizens and the protection of the most vulnerable sections of the population, and not to rely on the self-organization of the population and local self-government. Such labour resources of the State are, in particular, civil servants who work in territorial administrations of state bodies and are physically located in an isolated city. The article carries out an economic and legal analysis of the actual situation in the city of Kherson, which took place in the period between the beginning of the war and the establishment of their own quasi-government by the occupiers. Closed information regarding the approaches, standards and realities of the work of the Home Front Command of the State of Israel was analyzed. Based on the experience of this country, urgent organizational mechanisms for long-term support of the life activity of the city, isolated and controlled by the invaders, through the involvement of local civil servants, who are currently not involved in work, in the system of the Home Front Service, are proposed.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"12 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114016597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274362
O. Hryvkivska, O. Vidomenko, I. Arenovych, B. Arenovych
The article addresses the essence of the interactive method in teaching the economics, which involves the application of the latest approaches to the study of economic processes and phenomena using information systems and equipment for innovative and operational presentation of the obtained results. It was determined that the main task of economic education currently is the formation of active economic subjects capable of influencing social production at the micro level, as well as adequately evaluating the actions of the state at the macro level. Еxamines the theoretical and methodological aspects of teaching economic disciplines using interactive methods. The role of interactive methods of teaching economic disciplines in shaping the readiness of future specialists for professional activity, their economic thinking and economic behavior is determined. The necessity of using interactive methods in teaching methods of economic disciplines is substantiated. Interactive methods in teaching economic disciplines, which are the most optimal for use in a certain type of class during the training of specialists in economic disciplines, are considered. It was determined that interactive teaching methods activate the student's attention, his creative abilities, develop the ability to communicate and defend his thoughts and positions, create favorable conditions for the student's learning in a group, his self-education, and the establishment of constructive partnership relations between all subjects of the educational process. It is substantiated that interactive methods are a fundamental basis for the organization of discussions, systematic application of knowledge and skills of students obtained during the assimilation of previous educational components.
{"title":"INTERACTIVE METHODS IN TEACHING ECONOMIC DISCIPLINES","authors":"O. Hryvkivska, O. Vidomenko, I. Arenovych, B. Arenovych","doi":"10.18524/2413-9998.2022.2(51).274362","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274362","url":null,"abstract":"The article addresses the essence of the interactive method in teaching the economics, which involves the application of the latest approaches to the study of economic processes and phenomena using information systems and equipment for innovative and operational presentation of the obtained results. It was determined that the main task of economic education currently is the formation of active economic subjects capable of influencing social production at the micro level, as well as adequately evaluating the actions of the state at the macro level. Еxamines the theoretical and methodological aspects of teaching economic disciplines using interactive methods. The role of interactive methods of teaching economic disciplines in shaping the readiness of future specialists for professional activity, their economic thinking and economic behavior is determined. The necessity of using interactive methods in teaching methods of economic disciplines is substantiated. Interactive methods in teaching economic disciplines, which are the most optimal for use in a certain type of class during the training of specialists in economic disciplines, are considered.\u0000It was determined that interactive teaching methods activate the student's attention, his creative abilities, develop the ability to communicate and defend his thoughts and positions, create favorable conditions for the student's learning in a group, his self-education, and the establishment of constructive partnership relations between all subjects of the educational process. It is substantiated that interactive methods are a fundamental basis for the organization of discussions, systematic application of knowledge and skills of students obtained during the assimilation of previous educational components.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116021287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274363
T. Yegorova-Gudkova
The article is devoted to the justification of the need to take into account the influence of project management, planning and marketing research when developing the theory of crisis based on the theory of systems, the transdisciplinary approach, the law of structural harmony of systems, the logical-structural approach in the management of projects and programs. The quality of management decision-making at all levels of the hierarchy depends on the analysis of the external and internal environment. The tool of analysis is marketing research. An attempt was made to substantiate the hypothesis regarding the need to implement a hierarchical planning system to ensure dynamic development and counter the spread of crisis phenomena and the evolution of the crisis. Each integral complex open system, schematically or enlarged, has three basic components: input - contour of operational closure - output. Operational closeness is a system property that affects the behavior of the system as a result of the interaction of the network of circuit processes, the action of these processes in the circuit forms the emergence of super-properties or the effect of emergence, or the synergistic effect. The property of operational closure that is the most important and interacts with the properties of self-organization and selfharmonization. Together, these three properties ensure the stability of the system and its viability to changes and various kinds of bifurcations for the period between these bifurcations (crisis phenomena) and changes in the state of the system and its transition to a new level. In such periods, there is a need to measure and assess the state of the system, which is practically impossible to do with the help of conventional indicators and indicators. Task of scientific ground of mathematical parameters the contour of economic security and development of model of the planning system which it will be possibly to balance with the requirements of market acquires the special actuality at the terms of the state of singular vertical line of crises. Singularity is instrument of evolution of crisis: system crisis – structural crisis – polycrisis with terrible consequences for socioeconomic, etc. systems of any state. Modern researches in relation to development of effective model of counteraction a crisis, it follows to carry out on the basis of transdisciplinary approach. It’s help to exams the level of general acts of shaping, for example – to self-shaping of cycle, which is perspective direction of development of theory of management of complex systems.
{"title":"CRISIS PREVENTION: THE IMPACT OF PROJECT MANAGEMENT, PLANNING AND MARKETING RESEARCH","authors":"T. Yegorova-Gudkova","doi":"10.18524/2413-9998.2022.2(51).274363","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274363","url":null,"abstract":"The article is devoted to the justification of the need to take into account the influence of project management, planning and marketing research when developing the theory of crisis based on the theory of systems, the transdisciplinary approach, the law of structural harmony of systems, the logical-structural approach in the management of projects and programs. The quality of management decision-making at all levels of the hierarchy depends on the analysis of the external and internal environment. The tool of analysis is marketing research. An attempt was made to substantiate the hypothesis regarding the need to implement a hierarchical planning system to ensure dynamic development and counter the spread of crisis phenomena and the evolution of the crisis. Each integral complex open system, schematically or enlarged, has three basic components: input - contour of operational closure - output. Operational closeness is a system property that affects the behavior of the system as a result of the interaction of the network of circuit processes, the action of these processes in the circuit forms the emergence of super-properties or the effect of emergence, or the synergistic effect. The property of operational closure that is the most important and interacts with the properties of self-organization and selfharmonization. Together, these three properties ensure the stability of the system and its viability to changes and various kinds of bifurcations for the period between these bifurcations (crisis phenomena) and changes in the state of the system and its transition to a new level. In such periods, there is a need to measure and assess the state of the system, which is practically impossible to do with the help of conventional indicators and indicators. Task of scientific ground of mathematical parameters the contour of economic security and development of model of the planning system which it will be possibly to balance with the requirements of market acquires the special actuality at the terms of the state of singular vertical line of crises. Singularity is instrument of evolution of crisis: system crisis – structural crisis – polycrisis with terrible consequences for socioeconomic, etc. systems of any state. Modern researches in relation to development of effective model of counteraction a crisis, it follows to carry out on the basis of transdisciplinary approach. It’s help to exams the level of general acts of shaping, for example – to self-shaping of cycle, which is perspective direction of development of theory of management of complex systems.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132785297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274361
O. Gorlova
The article addresses issues in the field of standards-based management systems. It is devoted to the methodology for the creation of integrated management systems (ISU) in industrial enterprises. A constant growth in the number and complexity of ISUs, as well as the number of industrial enterprises that implement them, sparked interest in research on the mode and prerequisites of integration, different input factors, and the results of the use of ISUs, their efficiency and efficacy, and antecedents of manageability of an enterprise during ISU formation or expansion. This forms the relevance of the presented study. The purpose of this article is to determine the ways to implement ISU in industrial enterprises, its key aspects, and possible implementation scenarios of it. Based on the application of project management and organisational change management methodologies, the universal stages of integration of standardised management systems of an industrial enterprise are highlighted. These stages are found in the traditional approach to standardisation process cycle, namely PDCA (plan-direct-control-act). Defining factors have been identified that contribute to the development of ISU. Cotter's Eight Stage Organisational Change Model methodology was applied to the task of ISU integration and development that results in attributing specified tasks for each stage; which enables more efficient ISU implementation and application. From this position, success in the integration of standardised management systems is decisively determined by the quality of management and the capabilities of managers, which is confirmed by the results of modern research in knowledge management in the context of the management of complex systems. This approach also means that any project of integration should provide for a mandatory phase of institutionalisation, which is necessary for the assimilation of new practise and the formation of a «new norm» of work within the ISU. In addition, considering the unique nature of the complexity of ISU formation, the need for a distinct stage of ISU formation — modelling of various configurations -– is identified, since it seems almost impossible to predict and plan all important aspects of both the implementation project and the functioning of the ISU in an analytical way. Through a combination of the most common elements of the ISU, integration scenarios that fit the different needs of the companies and a variety of strategies are identified. The process of implementing the ISU has been improved by shaping two additional phases: modelling at the beginning of the process and institutionalisation and institutionalisation at the end to consolidate new approaches to management in the practice of managers and employees. Some directions for future research are shaped.
{"title":"INTEGRATION OF STANDARDISED INDUSTRIAL ENTERPRISE MANAGEMENT SYSTEMS","authors":"O. Gorlova","doi":"10.18524/2413-9998.2022.2(51).274361","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274361","url":null,"abstract":"The article addresses issues in the field of standards-based management systems. It is devoted to the methodology for the creation of integrated management systems (ISU) in industrial enterprises. A constant growth in the number and complexity of ISUs, as well as the number of industrial enterprises that implement them, sparked interest in research on the mode and prerequisites of integration, different input factors, and the results of the use of ISUs, their efficiency and efficacy, and antecedents of manageability of an enterprise during ISU formation or expansion. This forms the relevance of the presented study. The purpose of this article is to determine the ways to implement ISU in industrial enterprises, its key aspects, and possible implementation scenarios of it. Based on the application of project management and organisational change management methodologies, the universal stages of integration of standardised management systems of an industrial enterprise are highlighted. These stages are found in the traditional approach to standardisation process cycle, namely PDCA (plan-direct-control-act). Defining factors have been identified that contribute to the development of ISU. Cotter's Eight Stage Organisational Change Model methodology was applied to the task of ISU integration and development that results in attributing specified tasks for each stage; which enables more efficient ISU implementation and application. From this position, success in the integration of standardised management systems is decisively determined by the quality of management and the capabilities of managers, which is confirmed by the results of modern research in knowledge management in the context of the management of complex systems. This approach also means that any project of integration should provide for a mandatory phase of institutionalisation, which is necessary for the assimilation of new practise and the formation of a «new norm» of work within the ISU. In addition, considering the unique nature of the complexity of ISU formation, the need for a distinct stage of ISU formation — modelling of various configurations -– is identified, since it seems almost impossible to predict and plan all important aspects of both the implementation project and the functioning of the ISU in an analytical way. Through a combination of the most common elements of the ISU, integration scenarios that fit the different needs of the companies and a variety of strategies are identified. The process of implementing the ISU has been improved by shaping two additional phases: modelling at the beginning of the process and institutionalisation and institutionalisation at the end to consolidate new approaches to management in the practice of managers and employees. Some directions for future research are shaped.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124713955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274368
M. Novikova
The article examines the theoretical and methodological aspects of the formation of directions for the recovery and development of the national economy under the influence of global challenges, which are often destructive. It was found that global crisis phenomena require the definition and implementation of optimal measures for the purpose of restoration, stabilization, gradual growth and systematic development of socio-economic processes of the national economy. It is substantiated that the study of the degree of influence of global changes on the national economy opens the prospects of effective strategic planning with the identification of priorities for gradual development. The process of determining the priority vectors of the national economy is necessarily reflected in all spheres and industries, defining strategic directions that will ensure the post-war recovery of the national economy, takinginto account potential opportunities. The strategic directions of the restoration of the national economy of Ukraine with further vectorial direction towards development are presented, which are provided by step-by-step solutions to complex tactical and operational tasks, which have the ability to adjust to the influence of the factor environment, which can differ in a certain degree of unpredictability. It is substantiated that the strategy of state regulation of the recovery and development of the national economy of Ukraine is considered the basic principle of ensuring the implementation of conceptual approaches, taking into account modern world trends. In addition, a certain imbalance of the socio-economic infrastructure is possible thanks to the implementation of strategic plans and the implementation of effective operational solutions by the relevant state institutions.
{"title":"DIRECTIONS OF THE RECOVERY AND DEVELOPMENT OF THE NATIONAL ECONOMY IN THE CONDITIONS OF GLOBAL CHALLENGES","authors":"M. Novikova","doi":"10.18524/2413-9998.2022.2(51).274368","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274368","url":null,"abstract":"The article examines the theoretical and methodological aspects of the formation of directions for the recovery and development of the national economy under the influence of global challenges, which are often destructive. It was found that global crisis phenomena require the definition and implementation of optimal measures for the purpose of restoration, stabilization, gradual growth and systematic development of socio-economic processes of the national economy. It is substantiated that the study of the degree of influence of global changes on the national economy opens the prospects of effective strategic planning with the identification of priorities for gradual development. The process of determining the priority vectors of the national economy is necessarily reflected in all spheres and industries, defining strategic directions that will ensure the post-war recovery of the national economy, takinginto account potential opportunities. The strategic directions of the restoration of the national economy of Ukraine with further vectorial direction towards development are presented, which are provided by step-by-step solutions to complex tactical and operational tasks, which have the ability to adjust to the influence of the factor environment, which can differ in a certain degree of unpredictability. It is substantiated that the strategy of state regulation of the recovery and development of the national economy of Ukraine is considered the basic principle of ensuring the implementation of conceptual approaches, taking into account modern world trends. In addition, a certain imbalance of the socio-economic infrastructure is possible thanks to the implementation of strategic plans and the implementation of effective operational solutions by the relevant state institutions.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122432138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274372
Nataliya Anatoliivna Tyukhtenko, V. Khudolei, O. Garafonova
The article examines the theoretical and methodological aspects of managing the effectiveness of business organizations in the conditions of strategic digitalization. It was found that efficiency is the basis for building quantitative criteria for evaluating the rationality of economic decisions made by the management subsystem. It is substantiated that there are many approaches to the definition of the category "efficiency" and "effective management", which are based on significant scientific development of both domestic and foreign scientists and practitioners. The issue of the methodology of managing the effectiveness of a business organization in the context of modern challenges related to strategic digitalization processes has been updated. It is proven that the effectiveness of the business organization is related to successful management decisions based on the analysis and use of various methods and groups of indicators, which should be grouped according to social, commercial, economic, resource, technological, and organizational subsystems. Approaches (their advantages and disadvantages) to assessing the effectiveness of business functioning are systematized, including: the traditional approach (based on the Dupont model); express assessment method; the "family of indicators" method; Kurosawa's structural approach; an approach based on the concept of "Performance Management"; multifactorial approach; benchmarking; efficiency pyramid, etc. The importance of forming an optimal set of key performance indicators (KPI) in the conditions of modern strategic digitalization is outlined, which, in combination with methods of assessing the effectiveness of business functioning, will strengthen its competitive advantages. It is proposed that the assessment of the effectiveness of the business organization helps the company owner determine the limits of the relationship between the results obtained and the costs and resources necessary for their achievement. Based on the results of the evaluation and its results, the optimal method and directions for improving efficiency are chosen, budgets are calculated and plans for their implementation are developed.
{"title":"METHODOLOGY OF MANAGING THE EFFICIENCY OF BUSINESS ORGANIZATIONS IN THE CONTEXT OF STRATEGIC DIGITALIZATION","authors":"Nataliya Anatoliivna Tyukhtenko, V. Khudolei, O. Garafonova","doi":"10.18524/2413-9998.2022.2(51).274372","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274372","url":null,"abstract":"The article examines the theoretical and methodological aspects of managing the effectiveness of business organizations in the conditions of strategic digitalization. It was found that efficiency is the basis for building quantitative criteria for evaluating the rationality of economic decisions made by the management subsystem. It is substantiated that there are many approaches to the definition of the category \"efficiency\" and \"effective management\", which are based on significant scientific development of both domestic and foreign scientists and practitioners. The issue of the methodology of managing the effectiveness of a business organization in the context of modern challenges related to strategic digitalization processes has been updated. It is proven that the effectiveness of the business organization is related to successful management decisions based on the analysis and use of various methods and groups of indicators, which should be grouped according to social, commercial, economic, resource, technological, and organizational subsystems. Approaches (their advantages and disadvantages) to assessing the effectiveness of business functioning are systematized, including: the traditional approach (based on the Dupont model); express assessment method; the \"family of indicators\" method; Kurosawa's structural approach; an approach based on the concept of \"Performance Management\"; multifactorial approach; benchmarking; efficiency pyramid, etc. The importance of forming an optimal set of key performance indicators (KPI) in the conditions of modern strategic digitalization is outlined, which, in combination with methods of assessing the effectiveness of business functioning, will strengthen its competitive advantages. It is proposed that the assessment of the effectiveness of the business organization helps the company owner determine the limits of the relationship between the results obtained and the costs and resources necessary for their achievement. Based on the results of the evaluation and its results, the optimal method and directions for improving efficiency are chosen, budgets are calculated and plans for their implementation are developed.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124039134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274365
A. V. Kudinova, O. V. Kyrianova, I. Dvornyk
The last 30-50 years of the development of economic science were marked by the rapid development of new directions of research, and interdisciplinary, which today is increasingly entering the social sciences, only strengthened this trend. Behavioral economics, global political economy, experimental economics, social engineering, information economics, post-industrial economics, etc. In particular, global institutional changes, the Covid-19 pandemic and the war with Russia led to the actualization of the concept of "social engineering" in the domestic socio-economic and political space, and the results of experimental economics research are actively used not only in fundamental and theoretical research, but also in real economic practice. which unfolds the status of economic science in a completely different way - economics becomes a truly empirical science. The article examines theoretical and methodological aspects of experimental economics and social engineering. The content of the "social engineering" category was clarified, a comparative analysis of approaches was carried out, and the methodological principles of theimplementation of social engineering were determined. Thus, it was found that the vast majority of domestic scientists consider social engineering from the standpoint of a system of constructing a new social reality, a specific social practice of managing industrial objects, and an experimental technology for changing social life. Experimental economics, as one of the newest directions of economic science, is analyzed in the context of key studies of Nobel laureates, representatives of experimental economics. Despite certain similarities between social engineering and experimental economics, the authors conducted a critical analysis of these two directions, identified fundamental differences in approaches, limits, and opportunities of each.
{"title":"EXPERIMENTAL ECONOMY AND SOCIAL ENGINEERING: COMMON AND DIFFERENT","authors":"A. V. Kudinova, O. V. Kyrianova, I. Dvornyk","doi":"10.18524/2413-9998.2022.2(51).274365","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274365","url":null,"abstract":"The last 30-50 years of the development of economic science were marked by the rapid development of new directions of research, and interdisciplinary, which today is increasingly entering the social sciences, only strengthened this trend. Behavioral economics, global political economy, experimental economics, social engineering, information economics, post-industrial economics, etc. In particular, global institutional changes, the Covid-19 pandemic and the war with Russia led to the actualization of the concept of \"social engineering\" in the domestic socio-economic and political space, and the results of experimental economics research are actively used not only in fundamental and theoretical research, but also in real economic practice. which unfolds the status of economic science in a completely different way - economics becomes a truly empirical science. The article examines theoretical and methodological aspects of experimental economics and social engineering. The content of the \"social engineering\" category was clarified, a comparative analysis of approaches was carried out, and the methodological principles of theimplementation of social engineering were determined. Thus, it was found that the vast majority of domestic scientists consider social engineering from the standpoint of a system of constructing a new social reality, a specific social practice of managing industrial objects, and an experimental technology for changing social life. Experimental economics, as one of the newest directions of economic science, is analyzed in the context of key studies of Nobel laureates, representatives of experimental economics. Despite certain similarities between social engineering and experimental economics, the authors conducted a critical analysis of these two directions, identified fundamental differences in approaches, limits, and opportunities of each.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123586165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274375
R. V. Yankovoy
The article substantiates the vectors of strategic innovation management of enterprises. It has been proven that invention and creation is only the initial stage of innovation, and the commercialization process at the final stage is the most important part of the entire innovation process. In the process of technological innovation, business uses internal and external additional innovation resources to achieve innovative development indicators, i.e. companies can realize the commercialization of innovative products with the help of internal technological channels and external ones. It is determined that it is considered appropriate to create an innovative model of a mutually beneficial model with such partners as consumers, research institutions, universities, suppliers, distributors and even competitors, exchanging innovative resources and mutual benefit. A classification group of innovations according to the level of their openness is presented, dividing them into closed innovations, cooperative innovations, open innovations, and network organization innovations. It is justified that in order to quickly realize the commercialization of ideas, the management of innovative activities of the enterprise must simultaneously implement several dimensions, such as strategy, organization, resources, culture (system), etc., based on the external innovation environment of the enterprise, which continuously promotes the development of the enterprise. For an effective system of management of innovative activity, the enterprise must comprehensively take into account factors affecting the entire process of its innovative activity. The meaning of integrated innovation management is understood as an enterprise's desire to create value by focusing on improving core competitiveness, and under the guidance of strategy, it carries out joint innovation by integrating technology, organization, market, management, culture and systems, and with the help of a certain innovation management mechanism and approach the enterprise seeks to implement innovation for all personnel, full-time innovation, global innovation in the enterprise. At the same time, the structure of the innovation ecosystem, formed by the evolution of the management model as the core of changes, is also of practical importance for most enterprises. According to the structure of the innovation ecosystem, we conclude that the innovation system of enterprises generally consists of three parts: the main support system for the enterprise's technical capabilities, the non-technical support system, and the external living environment. The core is the induction and summary of the core system of technical capabilities. Of course, the number of core competency modules varies in each industry and manufacturing company. To create the innovative logic of the core sector of technical capabilities, non-technical supporting capabilities such as enterprise strategy must be adjusted and adapted. The focus of attention at
{"title":"VECTORS OF STRATEGIC INNOVATION MANAGEMENT OF ENTERPRISES","authors":"R. V. Yankovoy","doi":"10.18524/2413-9998.2022.2(51).274375","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274375","url":null,"abstract":"The article substantiates the vectors of strategic innovation management of enterprises. It has been proven that invention and creation is only the initial stage of innovation, and the commercialization process at the final stage is the most important part of the entire innovation process. In the process of technological innovation, business uses internal and external additional innovation resources to achieve innovative development indicators, i.e. companies can realize the commercialization of innovative products with the help of internal technological channels and external ones. It is determined that it is considered appropriate to create an innovative model of a mutually beneficial model with such partners as consumers, research institutions, universities, suppliers, distributors and even competitors, exchanging innovative resources and mutual benefit. A classification group of innovations according to the level of their openness is presented, dividing them into closed innovations, cooperative innovations, open innovations, and network organization innovations. It is justified that in order to quickly realize the commercialization of ideas, the management of innovative activities of the enterprise must simultaneously implement several dimensions, such as strategy, organization, resources, culture (system), etc., based on the external innovation environment of the enterprise, which continuously promotes the development of the enterprise. For an effective system of management of innovative activity, the enterprise must comprehensively take into account factors affecting the entire process of its innovative activity. The meaning of integrated innovation management is understood as an enterprise's desire to create value by focusing on improving core competitiveness, and under the guidance of strategy, it carries out joint innovation by integrating technology, organization, market, management, culture and systems, and with the help of a certain innovation management mechanism and approach the enterprise seeks to implement innovation for all personnel, full-time innovation, global innovation in the enterprise. At the same time, the structure of the innovation ecosystem, formed by the evolution of the management model as the core of changes, is also of practical importance for most enterprises. According to the structure of the innovation ecosystem, we conclude that the innovation system of enterprises generally consists of three parts: the main support system for the enterprise's technical capabilities, the non-technical support system, and the external living environment. The core is the induction and summary of the core system of technical capabilities. Of course, the number of core competency modules varies in each industry and manufacturing company. To create the innovative logic of the core sector of technical capabilities, non-technical supporting capabilities such as enterprise strategy must be adjusted and adapted. The focus of attention at","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128050691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-12DOI: 10.18524/2413-9998.2022.2(51).274364
I. Lomachynska, D. V. Khalieieva, V. Shmagina
Considers the evolution of corporate social responsibility and the formation of the modern paradigm of its development. It was revealed that the modern paradigm of social corporate responsibility defines it as a managerial practice of improving business efficiency based on a balancing of profit and social welfare, an integral element of the organization's development strategy, a factor of its competitiveness and investment attractiveness. It is substantiated that corporate social responsibility is an ethical, legal, ecological, social, philanthropic context of the organization's functioning, which is reflected in long-term participation in CSR-projects that contribute to the improvement of social welfare and increasing the efficiency of sustainable development. The article considers the general trends in the development of modern CSR are: philanthropic support of small businesses, CSR is consistent with stakeholders' values (consumers, employees, managers, owners, investors, suppliers), development of volunteering for employees and virtual volunteering, development of social innovations, development of new approaches for evaluating the effectiveness of CSR-initiatives, development of green technologies, improvement of labour policy, improvement of the non-financial reports of CSR. It was determined that the development of corporate social responsibility will be determined by the digitalization of CSR-activities, the growth of employee engagement, the glocalization of the CSR business model, the full supply chain accountability, the inclusion of CSR in the crisis management system, CSR as a tool for ensuring social equality and social inclusion.
{"title":"CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR ENSURING SOCIO-ECONOMIC SECURITY AND SOCIAL INCLUSION","authors":"I. Lomachynska, D. V. Khalieieva, V. Shmagina","doi":"10.18524/2413-9998.2022.2(51).274364","DOIUrl":"https://doi.org/10.18524/2413-9998.2022.2(51).274364","url":null,"abstract":"Considers the evolution of corporate social responsibility and the formation of the modern paradigm of its development. It was revealed that the modern paradigm of social corporate responsibility defines it as a managerial practice of improving business efficiency based on a balancing of profit and social welfare, an integral element of the organization's development strategy, a factor of its competitiveness and investment attractiveness. It is substantiated that corporate social responsibility is an ethical, legal, ecological, social, philanthropic context of the organization's functioning, which is reflected in long-term participation in CSR-projects that contribute to the improvement of social welfare and increasing the efficiency of sustainable development.\u0000The article considers the general trends in the development of modern CSR are: philanthropic support of small businesses, CSR is consistent with stakeholders' values (consumers, employees, managers, owners, investors, suppliers), development of volunteering for employees and virtual volunteering, development of social innovations, development of new approaches for evaluating the effectiveness of CSR-initiatives, development of green technologies, improvement of labour policy, improvement of the non-financial reports of CSR. It was determined that the development of corporate social responsibility will be determined by the digitalization of CSR-activities, the growth of employee engagement, the glocalization of the CSR business model, the full supply chain accountability, the inclusion of CSR in the crisis management system, CSR as a tool for ensuring social equality and social inclusion.","PeriodicalId":106242,"journal":{"name":"Market economy: modern management theory and practice","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122137405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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