This article explores the utilization of public–private funding models in European universities and its implications for community empowerment initiatives, particularly University–Community Engagement (UCE) projects. A systematic literature review (SLR) was conducted using the Scopus database, screening 50 articles relating to public–private funding models in European universities. The study reveals that while public–private funding models have gained traction in the academic sphere, they primarily focus on supporting applied science research projects. In contrast, the funding of projects solely oriented toward community empowerment remains limited, with only one article addressing this potential. The findings highlight the challenges associated with employing public–private funding for UCE projects with a strong emphasis on community empowerment. Public–private funding, typically sourced from industry partners, tends to prioritize product innovations and productivity enhancements, posing a mismatch with the social justice-oriented nature of UCE. This discrepancy underscores a significant research gap in UCE and calls for innovative approaches to develop supportive funding frameworks that can effectively sustain UCE initiatives. Keywords: public–private funding, university–community engagement, European University
{"title":"Public--Private Cooperation Funding Juxtaposed of University--Community Engagement in Europe: Systematic Review","authors":"Andi Sri Wahyuni","doi":"10.18502/keg.v6i1.15433","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15433","url":null,"abstract":"This article explores the utilization of public–private funding models in European universities and its implications for community empowerment initiatives, particularly University–Community Engagement (UCE) projects. A systematic literature review (SLR) was conducted using the Scopus database, screening 50 articles relating to public–private funding models in European universities. The study reveals that while public–private funding models have gained traction in the academic sphere, they primarily focus on supporting applied science research projects. In contrast, the funding of projects solely oriented toward community empowerment remains limited, with only one article addressing this potential. The findings highlight the challenges associated with employing public–private funding for UCE projects with a strong emphasis on community empowerment. Public–private funding, typically sourced from industry partners, tends to prioritize product innovations and productivity enhancements, posing a mismatch with the social justice-oriented nature of UCE. This discrepancy underscores a significant research gap in UCE and calls for innovative approaches to develop supportive funding frameworks that can effectively sustain UCE initiatives. \u0000Keywords: public–private funding, university–community engagement, European University","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"26 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yeni Nurhasanah, Deddy Stevano H. Tobing, Yuyun Khairunisa
The increasing number of study programs is of course commensurate with the support of the facilities and infrastructure owned by the Creative Media State Polytechnic campus. These facilities were built to support both academic and non-academic activities. This research aims to develop the first 3D game as a digital promotional media orientation on the introduction of the Polimedia campus. Games are a digital medium that continues to develop, especially during the 2019 Covid pandemic. Game is a combination of multimedia and interaction that has proven successful in attracting user attention compared to other digital media. This research was developed with the following stages, namely initialization consisting of game idea research. Research on appropriate game genres, pre-production, production which consist of programming and modeling, and testing including functional testing and testing on users who have the potential to use this game for validation. Based on the data obtained, the overall value of positive perceptions is 70.68%, while negative perceptions weigh 29.32%. This percentage shows that from a user perspective, the game being developed meets user expectations and its objectives. This game is quite capable of motivating users to play and gain a learning experience, exploring campus in a fun way. Keywords: development, game, promotion, campus, orientation
{"title":"The Development of Polymedia Adventure Game As a Digital Promotion Media for Campus Orientation","authors":"Yeni Nurhasanah, Deddy Stevano H. Tobing, Yuyun Khairunisa","doi":"10.18502/keg.v6i1.15408","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15408","url":null,"abstract":"The increasing number of study programs is of course commensurate with the support of the facilities and infrastructure owned by the Creative Media State Polytechnic campus. These facilities were built to support both academic and non-academic activities. This research aims to develop the first 3D game as a digital promotional media orientation on the introduction of the Polimedia campus. Games are a digital medium that continues to develop, especially during the 2019 Covid pandemic. Game is a combination of multimedia and interaction that has proven successful in attracting user attention compared to other digital media. This research was developed with the following stages, namely initialization consisting of game idea research. Research on appropriate game genres, pre-production, production which consist of programming and modeling, and testing including functional testing and testing on users who have the potential to use this game for validation. Based on the data obtained, the overall value of positive perceptions is 70.68%, while negative perceptions weigh 29.32%. This percentage shows that from a user perspective, the game being developed meets user expectations and its objectives. This game is quite capable of motivating users to play and gain a learning experience, exploring campus in a fun way. \u0000Keywords: development, game, promotion, campus, orientation","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"6 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140258343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amina Syarfina Abu Bakar, Mohamed Razeef Abd Razak, Rusmadiah Anwar
Evolution in digital platform for gig economy has transformed rapidly since the global pandemic. The evolution spikes, especially on digital platform jobs, are referred to as “freelancers”, “giggers”, or “work on demand” depending on their industry. Hence, this study examines the evolution of digital platform for gig economy, specifically for design industry from various field such as advertising, graphic design, brand design management, photography, fashion, architecture and the latest in the digital era Non- Fungible-Token (NFT). Systematic literature review was applied to identify the objective of evolution in digital platform for the business market in design industry which leads to digital business. Client relationships and management were also included as the impact factors of the evolution. The current research synthesis is obtained to develop a fundamental conceptual framework for the purpose of delivering the summary of the available primary resources. The current study produced preliminary results in reflection amongst the designers on the forced evolution on the new digital platform, challenges in transformation of business plan, marketing Metaverse, and artificial intelligence (AI), the gig economy attitude toward work as well as reduced professional efficacy if lack of management. This study hopes to support the business for gig economy practitioner performance to shed light on the new normal of work in design industry. Keywords: design industry, digital platform, design Management, GIG economy
{"title":"Evolution of Digital Platform for Gig Economy in Design Industry","authors":"Amina Syarfina Abu Bakar, Mohamed Razeef Abd Razak, Rusmadiah Anwar","doi":"10.18502/keg.v6i1.15414","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15414","url":null,"abstract":"Evolution in digital platform for gig economy has transformed rapidly since the global pandemic. The evolution spikes, especially on digital platform jobs, are referred to as “freelancers”, “giggers”, or “work on demand” depending on their industry. Hence, this study examines the evolution of digital platform for gig economy, specifically for design industry from various field such as advertising, graphic design, brand design management, photography, fashion, architecture and the latest in the digital era Non- Fungible-Token (NFT). Systematic literature review was applied to identify the objective of evolution in digital platform for the business market in design industry which leads to digital business. Client relationships and management were also included as the impact factors of the evolution. The current research synthesis is obtained to develop a fundamental conceptual framework for the purpose of delivering the summary of the available primary resources. The current study produced preliminary results in reflection amongst the designers on the forced evolution on the new digital platform, challenges in transformation of business plan, marketing Metaverse, and artificial intelligence (AI), the gig economy attitude toward work as well as reduced professional efficacy if lack of management. This study hopes to support the business for gig economy practitioner performance to shed light on the new normal of work in design industry. \u0000Keywords: design industry, digital platform, design Management, GIG economy","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"49 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140258873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
North Sumatra is a region with a cultural identity in the form of ornaments depicting a cultural heritage philosophy. However, it is only placed in tourist locations and has yet to become a necessity for the people of North Sumatra. The research analyzes ornamental motifs that must be translated in the form of explanations in a catalog. This research aims to explore the motifs and ornamental patterns of North Sumatra as a first step, so that the visualization of North Sumatran motifs and ornamental patterns can strengthen the local cultural identity. The research uses qualitative methods as a space for artistic–aesthetic exploration. It presents some of the catalog’s visualizations as an answer to preserving ancestral heritage through cultural ornamental motifs. In the research process, the researcher will redesign North Sumatra Ornaments in a catalog with a circular composition, which can be processed as the primary material for a guidebook and as a reference medium to standardize the identity that has been created to maintain the consistency of the identity so that it remains well adhered and is not mistaken in its placement in various places. North Sumatra ornaments are used in supporting media in packaging, notes, business cards, stamps, catalogs, and promotional media such as Instagram, WhatsApp, and Banners. Keywords: ornament, catalog, composition, circular
{"title":"Redesign of North Sumatra Ornaments in the Catalog with Circular Composition","authors":"Sofi Andriyanti, Syafriyandi Syafriyandi, Fitri Evita, Faudunasokhi Telaumbanua","doi":"10.18502/keg.v6i1.15454","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15454","url":null,"abstract":"North Sumatra is a region with a cultural identity in the form of ornaments depicting a cultural heritage philosophy. However, it is only placed in tourist locations and has yet to become a necessity for the people of North Sumatra. The research analyzes ornamental motifs that must be translated in the form of explanations in a catalog. This research aims to explore the motifs and ornamental patterns of North Sumatra as a first step, so that the visualization of North Sumatran motifs and ornamental patterns can strengthen the local cultural identity. The research uses qualitative methods as a space for artistic–aesthetic exploration. It presents some of the catalog’s visualizations as an answer to preserving ancestral heritage through cultural ornamental motifs. In the research process, the researcher will redesign North Sumatra Ornaments in a catalog with a circular composition, which can be processed as the primary material for a guidebook and as a reference medium to standardize the identity that has been created to maintain the consistency of the identity so that it remains well adhered and is not mistaken in its placement in various places. North Sumatra ornaments are used in supporting media in packaging, notes, business cards, stamps, catalogs, and promotional media such as Instagram, WhatsApp, and Banners. \u0000Keywords: ornament, catalog, composition, circular","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"45 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nurul Akmalia, Laelathul Pathia, Zaenab, Ni Made Widiastuti
The decreasing interest in reading books is the main indicator of the development of modern digital publishing. This shifting trend and function in reading books requires the innovation of printed books into a form of digital reading or audiobooks. Audiobooks can be a solution in increasing interest in reading. This research will discuss the process of creating an Audiobook Platform for the Final Project of Publishing Students to maximize the “Reading Experience.” The Final Project of Publishing students who will be converted are the prioritized children’s book genre, the aim is to increase the reading experience of readers, and reach a wider audience, such as children who cannot read yet, are blind, dyslexic, and graphia disabled readers. The work methods used are pre-production, production, and post-production. This research is a collaboration between lecturers across study programs and students of multimedia engineering technology publishing as a form of independent campus learning application. The results of applied research in this audiobook form are published on the mobile apps platform and website so that it is easy to access from anywhere and anytime. Keywords: audiobook, publishing, digital platform, childrens book, reading experience
{"title":"The Making of Audiobook Platform of the Publishing Student's Final Project to Enhance the Reading Experience","authors":"Nurul Akmalia, Laelathul Pathia, Zaenab, Ni Made Widiastuti","doi":"10.18502/keg.v6i1.15409","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15409","url":null,"abstract":"The decreasing interest in reading books is the main indicator of the development of modern digital publishing. This shifting trend and function in reading books requires the innovation of printed books into a form of digital reading or audiobooks. Audiobooks can be a solution in increasing interest in reading. This research will discuss the process of creating an Audiobook Platform for the Final Project of Publishing Students to maximize the “Reading Experience.” The Final Project of Publishing students who will be converted are the prioritized children’s book genre, the aim is to increase the reading experience of readers, and reach a wider audience, such as children who cannot read yet, are blind, dyslexic, and graphia disabled readers. The work methods used are pre-production, production, and post-production. This research is a collaboration between lecturers across study programs and students of multimedia engineering technology publishing as a form of independent campus learning application. The results of applied research in this audiobook form are published on the mobile apps platform and website so that it is easy to access from anywhere and anytime. \u0000Keywords: audiobook, publishing, digital platform, childrens book, reading experience","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"45 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohammad Ismed, Ronald D. Mongkau, Marventyo Amala
Radio is one of the mass media that evolves along with the development of technology. Innovations are made not only in techniques, but also in broadcast program production. In the past, radio focused more on producing programs for On-Air and Off-Air, now radio has added a platform for producing its programs, that is Online. This innovation was carried out not only to be able to expand opportunities for advertising as a source of income, but also to meet the needs of listeners whose ways of consuming media have also changed along with the development of digital technology. This prompted the current research. The problem raised is how the implementation of On-air, Off-air, and also online approaches can be carried out in a broadcast radio program production. The purpose of this research is to find out and understand the implementation and its influence on the quality of programs on radio media. By using a qualitative approach and descriptive interview and observation methods, it is hoped that this research can describe the process of applying the On-Air, Off-Air, and Online approaches to radio broadcast programs. The results of this study are expected to provide solutions in improving the quality of radio broadcast programs which can provide great opportunities for advertising. Keywords: radio program, 3-O, On Air – Off Air Online, radio vision
{"title":"Implementation of the 3-O Approach As an Innovation in Radio Program Production","authors":"Mohammad Ismed, Ronald D. Mongkau, Marventyo Amala","doi":"10.18502/keg.v6i1.15431","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15431","url":null,"abstract":"Radio is one of the mass media that evolves along with the development of technology. Innovations are made not only in techniques, but also in broadcast program production. In the past, radio focused more on producing programs for On-Air and Off-Air, now radio has added a platform for producing its programs, that is Online. This innovation was carried out not only to be able to expand opportunities for advertising as a source of income, but also to meet the needs of listeners whose ways of consuming media have also changed along with the development of digital technology. This prompted the current research. The problem raised is how the implementation of On-air, Off-air, and also online approaches can be carried out in a broadcast radio program production. The purpose of this research is to find out and understand the implementation and its influence on the quality of programs on radio media. By using a qualitative approach and descriptive interview and observation methods, it is hoped that this research can describe the process of applying the On-Air, Off-Air, and Online approaches to radio broadcast programs. The results of this study are expected to provide solutions in improving the quality of radio broadcast programs which can provide great opportunities for advertising. \u0000Keywords: radio program, 3-O, On Air – Off Air Online, radio vision","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"32 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lukytta Gusti Acfira, Fitriani Halik, Ruslinda Nur, Nur Khadafi
Competition in the business world, especially in sales, requires people to aggressively increase sales volume. Therefore, various efforts were made by the company to further increase the level of sales. One of them is to provide convenience in the form of sales on credit even though it has credit risks, such as an increase in the number of Non-performing Loans. This research was carried out to produce a risk mitigation website that could facilitate companies in their efforts to prevent credit risk, in this case, Non-performing Loans at PT. Prima Kencana Fortune. This study used the research and development method involving collecting initial information, planning, initial product development, initial trials, and product revisions. This website consists of two user pages: the admin user page and the sales user page. The feasibility test results based on the convenience aspect have an average score of 3.18, with very good criteria. The attractiveness aspect received an average score of 2.73, a good criteria. For the usefulness aspect, the average score was 3.41, with very good criteria. Keywords: non-performing loan, credits, risk, website
{"title":"Development of Website-based Risk Mitigation to Prevent Non-performing Loans at Pt. Prima Kencana Rejeki","authors":"Lukytta Gusti Acfira, Fitriani Halik, Ruslinda Nur, Nur Khadafi","doi":"10.18502/keg.v6i1.15447","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15447","url":null,"abstract":"Competition in the business world, especially in sales, requires people to aggressively increase sales volume. Therefore, various efforts were made by the company to further increase the level of sales. One of them is to provide convenience in the form of sales on credit even though it has credit risks, such as an increase in the number of Non-performing Loans. This research was carried out to produce a risk mitigation website that could facilitate companies in their efforts to prevent credit risk, in this case, Non-performing Loans at PT. Prima Kencana Fortune. This study used the research and development method involving collecting initial information, planning, initial product development, initial trials, and product revisions. This website consists of two user pages: the admin user page and the sales user page. The feasibility test results based on the convenience aspect have an average score of 3.18, with very good criteria. The attractiveness aspect received an average score of 2.73, a good criteria. For the usefulness aspect, the average score was 3.41, with very good criteria. \u0000Keywords: non-performing loan, credits, risk, website","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"23 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fisca Dian Utami, Paulina Mutiara Latuheru, Yulia Puspita Sari, Noor Sulistiyono, Handika Dany Rahmayanti, Dui Yanto Rahman, Indah Rosidah Maemunah
The Indonesian region of Sumatra has many rivers, and several of them are currently polluted by household and industrial wastes. Due to this, the river water looks cloudy and not clear. An easy method is needed to reduce the impact of this organic waste pollution. Photocatalysts are known for their ability to destroy organic pollutants which are environmentally friendly, cheap, and have the potential to be widely developed on a large scale. The principal mechanism of photocatalyst are generating the hydroxyl radicals (OH), which act as strong oxidants to mineralize organic contaminants. These principal photocatalyst mechanism includes the generation of hydroxyl radicals (OH), which act as strong oxidants to mineralize organic contaminants. A handy sprayimmobilization method of TiO2 powders on the solid plastic buffer has been utilized in a destroying effluent system. The photocatalytic activity of the TiO2-immobilized transparent plastic were evaluated by the degradation of organic contaminant under sunlight irradiation. The titania catalyst have the most potential destroying impact of about 98% after 10 days of sun irradiation. This investigation proved the potential of titanium oxide in handling organic waste in rivers. Keywords: titanium dioxide, photocatalytic, water treatment, river
{"title":"Photocatalytic-based Titanium Dioxide and Its Application in Reducing Organic Pollutant of River Water","authors":"Fisca Dian Utami, Paulina Mutiara Latuheru, Yulia Puspita Sari, Noor Sulistiyono, Handika Dany Rahmayanti, Dui Yanto Rahman, Indah Rosidah Maemunah","doi":"10.18502/keg.v6i1.15457","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15457","url":null,"abstract":"The Indonesian region of Sumatra has many rivers, and several of them are currently polluted by household and industrial wastes. Due to this, the river water looks cloudy and not clear. An easy method is needed to reduce the impact of this organic waste pollution. Photocatalysts are known for their ability to destroy organic pollutants which are environmentally friendly, cheap, and have the potential to be widely developed on a large scale. The principal mechanism of photocatalyst are generating the hydroxyl radicals (OH), which act as strong oxidants to mineralize organic contaminants. These principal photocatalyst mechanism includes the generation of hydroxyl radicals (OH), which act as strong oxidants to mineralize organic contaminants. A handy sprayimmobilization method of TiO2 powders on the solid plastic buffer has been utilized in a destroying effluent system. The photocatalytic activity of the TiO2-immobilized transparent plastic were evaluated by the degradation of organic contaminant under sunlight irradiation. The titania catalyst have the most potential destroying impact of about 98% after 10 days of sun irradiation. This investigation proved the potential of titanium oxide in handling organic waste in rivers. \u0000Keywords: titanium dioxide, photocatalytic, water treatment, river","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"50 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140258710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Every enterprise certainly needs a brand identity to become more familiar and make it easier for potential customers to identify a product, and the MSMEs Shoes SR Collection is no exception. The weaknesses of SR Collection that were found are: they did not have strong brand recognition, the shoebox design was too plain, and the promotion strategy was applied only from person to person, which is not very effective for gaining customers. Customers also identify the SR Collection shoe name with various names. Referring to this phenomenon, it can be concluded that the familiarity of SR Collection shoes is still low. Therefore, it is necessary to design a Brand Identity that can be confirmed by the SR Collection image. The promotion strategy in generating brand placement is applied to highlight and define the SR Collection brand among other competitors. The research method applied in this study is descriptive qualitative. Data were collected through interviews and observations and presented using visual design through concept maps and design boards (mood-boards). The design results that are conceptualized can highlight a new brand identity with the logo and image of SR Collection in the eyes of customers supported by designs such as logos, slogans, business cards, paper bags, packaging boxes, as well as promotional media that can be distinctive and highlight the image SR Collection Shoes. Keywords: brand identity, promotion, MSMEs, Shoes SR Collection
每个企业当然都需要一个品牌形象，以便让潜在客户更熟悉和更容易识别产品，中小微企业 SR 系列鞋也不例外。在调查中发现，SR Collection 的不足之处在于：品牌知名度不高，鞋盒设计过于朴素，促销策略仅局限于人与人之间，对争取客户效果不佳。顾客也会用各种名称来识别 SR 系列鞋名。从这一现象可以得出结论，SR 系列鞋的知名度仍然较低。因此，有必要设计一个能确认 SR 系列形象的品牌标识。通过品牌定位的推广策略，在其他竞争者中突出和定义 SR Collection 品牌。本研究采用的是描述性定性研究方法。通过访谈和观察收集数据，并通过概念图和设计板（情绪板）进行视觉设计。概念化的设计成果可以突出 SR Collection 在顾客心目中的新品牌形象，包括徽标、标语、名片、纸袋、包装盒以及促销媒体等，这些设计可以突出 SR Collection 鞋类的独特性和形象。关键词：品牌识别、推广、中小微企业、SR 系列鞋履
{"title":"Design of Brand Identity of Shoe Products in SR Collection","authors":"Murtopo Murtopo, Reniwati Lubis, Khairil Anwar","doi":"10.18502/keg.v6i1.15426","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15426","url":null,"abstract":"Every enterprise certainly needs a brand identity to become more familiar and make it easier for potential customers to identify a product, and the MSMEs Shoes SR Collection is no exception. The weaknesses of SR Collection that were found are: they did not have strong brand recognition, the shoebox design was too plain, and the promotion strategy was applied only from person to person, which is not very effective for gaining customers. Customers also identify the SR Collection shoe name with various names. Referring to this phenomenon, it can be concluded that the familiarity of SR Collection shoes is still low. Therefore, it is necessary to design a Brand Identity that can be confirmed by the SR Collection image. The promotion strategy in generating brand placement is applied to highlight and define the SR Collection brand among other competitors. The research method applied in this study is descriptive qualitative. Data were collected through interviews and observations and presented using visual design through concept maps and design boards (mood-boards). The design results that are conceptualized can highlight a new brand identity with the logo and image of SR Collection in the eyes of customers supported by designs such as logos, slogans, business cards, paper bags, packaging boxes, as well as promotional media that can be distinctive and highlight the image SR Collection Shoes. \u0000Keywords: brand identity, promotion, MSMEs, Shoes SR Collection","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"15 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is interesting to see the relationship between Stan and Amy and their different characteristics from which arise the conflicts in facing life in order to create the intact theme. By looking at Stan’s first appearance in the novel, it seems White has a preconceived role or set of characteristics he wants to apply to Stan’s character. His bitter experience makes him become well-known as a “pretty stubborn man” by the people around him. In the meantime, Amy’s characteristics have also been prepared by White through the function of three things which were given to her by the Parson’s wife at the wedding party. Those three things are: a bible, a blouse as good as new, and a little silver nutmeg grater. Of course, they are given to Amy, but there is an impression that both Stan and Amy will have to adopt those kinds of characteristics in life. For further analysis, let us see the appearance of the protagonists as symbolized by the three things in expressing the theme. Keywords: novel, protagonist, theme, relationship
{"title":"The Relationship Between THE PROTAGONISTS AND THEME in the Novel ``THE TREE OF MAN'' By Patrick White As Australian Best Seller Author","authors":"Zalzulifa Zalzulifa, Bruce Riseley","doi":"10.18502/keg.v6i1.15434","DOIUrl":"https://doi.org/10.18502/keg.v6i1.15434","url":null,"abstract":"It is interesting to see the relationship between Stan and Amy and their different characteristics from which arise the conflicts in facing life in order to create the intact theme. By looking at Stan’s first appearance in the novel, it seems White has a preconceived role or set of characteristics he wants to apply to Stan’s character. His bitter experience makes him become well-known as a “pretty stubborn man” by the people around him. In the meantime, Amy’s characteristics have also been prepared by White through the function of three things which were given to her by the Parson’s wife at the wedding party. Those three things are: a bible, a blouse as good as new, and a little silver nutmeg grater. Of course, they are given to Amy, but there is an impression that both Stan and Amy will have to adopt those kinds of characteristics in life. For further analysis, let us see the appearance of the protagonists as symbolized by the three things in expressing the theme. \u0000Keywords: novel, protagonist, theme, relationship","PeriodicalId":106635,"journal":{"name":"KnE Engineering","volume":"50 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140258717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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