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The Role of the Intellectual Potential of Employees in Creating the Goodwill of a Teaching Hospital 员工智力潜能在创建教学医院商誉中的作用
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.1.1404
Jolanta Chluska
Hospitals are medical entities providing health services to patients. The dominant share of labour costs in the cost structure of the healthcare entity is evidence of the critical role of employees in a hospital's activities. Specialized medical staff provide medical services and educate future medical staff, while also conducting clinical trials and supporting the development of medical technologies. The article aims to recognize the impact of the intellectual potential of employees on creating goodwill in a teaching hospital. The inference was made based on the financial data available on hospital employees' income and labour costs as factors in the development of the goodwill of a teaching hospital. The following research questions were posed: whether the existing legal regulations regarding the financing of the activities of teaching hospitals in Poland, including the costs of medical staff, are conducive to the creation and development of goodwill of teaching hospitals; whether the ratio of the value of operating revenues to labour  costs can be considered as a determinant of the increase in the goodwill of a teaching hospital. The research was conducted based on reporting data for 2018 - 2019 involving selected teaching hospitals as the basic units associating high-class medical specialists. The research was empirical and based on quantitative and qualitative data. The analyses were of an expert nature, from the perspective of a statutory auditor and a long-term researcher of the problems of the functioning of medical entities - hospitals. The preliminary findings indicate that the intellectual capital of teaching hospitals is crucial in creating and developing the goodwill measured by the ratio of the value of operating revenues to labour costs. The considerations undertaken in the article are an essential voice in recognizing the conditions for developing hospitals as entities with intellectual capital that is helpful in solving health problems on an international scale. The article is a continuation of the author's research on the development of intellectual capital of employees of teaching hospitals in Poland.
医院是向病人提供保健服务的医疗实体。劳动力成本在医疗保健实体的成本结构中占主导地位,这证明了员工在医院活动中的关键作用。专业医务人员提供医疗服务,培养未来的医务人员,同时进行临床试验,支持医疗技术的发展。本文旨在认识员工的智力潜力对教学医院创造商誉的影响。这一推论是基于医院员工收入和劳动力成本作为教学医院商誉发展因素的现有财务数据得出的。提出了以下研究问题:关于波兰教学医院活动筹资的现行法律条例,包括医务人员的费用,是否有助于教学医院建立和发展商誉;教学医院的营运收入价值与人工成本的比率,是否可视为教学医院商誉增加的决定因素。本研究基于2018 - 2019年的报告数据,选取教学医院为高级专科医师联营的基层单位。本研究是基于定量和定性数据的实证研究。这些分析是专家性质的,从法定审计员和医疗实体- -医院运作问题的长期研究人员的角度出发。初步研究结果表明,教学医院的智力资本在创造和发展商誉方面至关重要,商誉是通过营业收入价值与劳动力成本的比率来衡量的。在认识到医院作为具有智力资本的实体发展的条件,有助于在国际范围内解决健康问题方面,文章中所作的考虑是一个重要的声音。本文是作者对波兰教学医院员工智力资本开发研究的延续。
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引用次数: 0
The Challenges of Banco Crédito Agrícola in Portugal to the European Commission's Sustainable Finance Action Plan 葡萄牙crsamdito银行Agrícola对欧盟委员会可持续金融行动计划的挑战
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.2.1682
Eduardo Tomé, Osvaldo Peuyadi, Andew Hatch
This article relates to the necessary changes that Banco Crédito Agrícola in Portugal must consider; at the level of strategy, processes and organizational culture, to meet the European Commission Action Plan for sustainable finance, published in 2018 (European Commission,  2018). The Action Plan obliges financial institutions to redirect capital flows towards more sustainable investments to ensure sustainable and inclusive growth, manage financial risks arising from climate change, resource depletion, environmental degradation, and social issues, as well as promote transparency and long-term vision in economic and financial activities (European Commission, 2018). The study seeks to give greater relevance to the approach on Resource-Based View and Dynamic Capabilities supported by knowledge management as the main sustainable competitive advantage for Banking in Portugal to meet the Action Plan requirements described above. Firstly, qualitative, and secondly quantitative methodologies were used. The qualitative part was made by analyzing the sustainability reports of the 2013-2020 period of Banco Crédito Agrícola and by interviewing key employee stakeholders of the institution.  The quantitative part was made by applying questionnaires to two different samples; one representing the Portuguese population and the other, consisted of employees of Banco Crédito Agrícola based in Portugal.   We conclude that there is a relationship between sustainable finance and knowledge management in the banking sector. This relationship implies a need for strategic, cultural, and process changes in Banco Crédito Agrícola, in the context of its organizational development.  
这篇文章涉及到Banco cr dito Agrícola在葡萄牙必须考虑的必要变化;在战略、流程和组织文化层面,以满足2018年发布的欧盟委员会可持续金融行动计划(欧盟委员会,2018)。该行动计划要求金融机构将资本流向更可持续的投资,以确保可持续和包容性增长,管理气候变化、资源枯竭、环境退化和社会问题带来的金融风险,并促进经济和金融活动的透明度和长期愿景(欧盟委员会,2018年)。该研究力求将以知识管理为支撑的资源基础观和动态能力方法作为葡萄牙银行业实现上述《行动计划》要求的主要可持续竞争优势。首先采用定性方法,其次采用定量方法。定性部分是通过分析Banco cr dito Agrícola 2013-2020年期间的可持续发展报告,并对该机构的主要员工利益相关者进行访谈。定量部分是通过对两个不同的样本进行问卷调查;一名代表葡萄牙人口,另一名由设在葡萄牙的cr dito银行Agrícola的雇员组成。我们得出结论,银行部门的可持续金融和知识管理之间存在关系。这种关系意味着Banco cr dito Agrícola需要在其组织发展的背景下进行战略、文化和流程变革。
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引用次数: 0
GLAM Wikiprojects as a Form of Organization of Cooperation Between Wikipedia and Cultural Institutions GLAM Wikiprojects是维基百科与文化机构合作的一种组织形式
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.1.1374
A. Karczewska
The development of new communication technologies enabled the digitalization of the knowledge resources of cultural institutions all over the world and made them available to a wider audience. This was possible through the cooperation of cultural institutions with Wikipedia’s WikiProjects and engagement of the users from numerous countries. It seems important to recognize if this form of cooperation between Wikipedians and institutions is effective and attracts enough participants. The article takes up the subject of the character and effects of this cooperation. The aim of the paper is to study the activity of Wikipedians, including newcomers, in GLAM (Galleries, Libraries, Archives, and Museums) WikiProjects in several language versions of Wikipedia as an open knowledge project. The research questions concerned the characteristics of the activity of Wikipedians in GLAM WikiProjects and the differences between the behaviour of Wikipedians in GLAM WikiProjects in different language versions. The method used in the research is the content analysis, which includes quantitative tools. The author acquired and calculated the data on the activity of GLAM Wikiprojects participants thanks to the Wikipedia xTools tool. The calculations were made on participants of GLAM WikiProjects from five language versions of Wikipedia. The main conclusion from the research is that the results of this kind of organization of work, especially in terms of newcomers, are not satisfactory. The most effective participants are the coordinators of the projects or/and the Wikipedians with the highest seniority. Newly acquired participants most often do not continue their activity for long time. However, there are some differences in different language versions of Wikipedia. English one has better results in retaining and engaging new users. What is interesting is that despite the wide popularization and engagement of the GLAM institutions in the collaboration with Wikipedia, there is a relatively low interest of new Wikipedians in GLAM Wikiprojects. In order to reach a successful cooperation, it is significant to improve the effectiveness of welcoming, engaging, and retaining newcomers in the projects. The results may be of use to the practitioners of the virtual communities of practice which focus on creating and sharing knowledge.
新传播技术的发展,使世界各地文化机构的知识资源实现数字化,并为更广泛的受众所利用。这是通过文化机构与维基百科维基计划的合作以及来自许多国家的用户的参与而实现的。认识到维基人和机构之间的这种合作形式是否有效并吸引了足够多的参与者,似乎很重要。本文就这种合作的特点和效果进行了探讨。本文的目的是研究维基人的活动,包括新人,在GLAM(画廊,图书馆,档案馆和博物馆)维基计划中的几个语言版本的维基百科作为一个开放的知识项目。研究问题涉及GLAM维基计划中维基人的活动特征,以及不同语言版本的GLAM维基计划中维基人的行为差异。研究中使用的方法是内容分析,包括定量工具。作者通过Wikipedia xTools工具获取并计算了GLAM Wikiprojects参与者的活动数据。这些计算是对来自五种语言版本维基百科的GLAM WikiProjects参与者进行的。研究的主要结论是,这种工作组织的结果,特别是在新人方面,是不令人满意的。最有效的参与者是项目的协调者或/和资历最高的维基人。新获得的参与者通常不会持续很长时间的活动。然而,不同语言版本的维基百科存在一些差异。英语版在留住和吸引新用户方面效果更好。有趣的是,尽管GLAM机构在与维基百科的合作中得到了广泛的普及和参与,但新维基人对GLAM维基计划的兴趣相对较低。为了达成成功的合作,提高项目中新人的欢迎、参与和保留的有效性是非常重要的。研究结果可能对专注于创造和共享知识的虚拟实践社区的实践者有用。
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引用次数: 0
Designing an Analytical Framework for Measuring Knowledge Mobilization in Higher Education Institutions in the Philippines 设计一个衡量菲律宾高等教育机构知识动员的分析框架
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.2.1607
John Natividad, Alex Bennet, Ronald Vatananan-Thesenvitz
The study aims to design a framework for measuring the effectiveness of knowledge mobilization (KMb) in higher education institutions (HEIs) in the Philippines. The said design is intended to guide and strengthen the research efforts and research capability of HEIs that have been mandated by the Commission on Higher Education (CHED) to lead in the conduct of technology-directed and innovative/creative research that is locally responsive and globally competitive and to ensure that the research outputs are presented and distributed to, and utilized by, their respective internal and external stakeholders. The exploratory sequential mixed methods design was used starting with collecting and analyzing qualitative data obtained from a mini knowledge audit using open-ended questions. The instrument was given to 17 respondents from HEIs in the National Capital Region via online following health and safety protocols. These respondents were either research directors or project research leaders of their respective HEIs. A content analysis of qualitative data was used to guide the researcher in designing a framework for measuring the effectiveness of knowledge mobilization in HEIs in the Philippines.  
该研究旨在设计一个框架,用于衡量菲律宾高等教育机构(HEIs)知识动员(KMb)的有效性。上述设计旨在指导和加强高等教育委员会授权的高等教育院校的研究工作和研究能力,以领导进行符合本地需求和具有全球竞争力的以技术为导向的创新/创意研究,并确保研究成果向各自的内部和外部持份者展示和分发,并由他们使用。探索性顺序混合方法设计首先使用开放式问题收集和分析从小型知识审计中获得的定性数据。根据健康和安全协议,通过在线方式向来自国家首都地区高等教育机构的17名答复者提供了该工具。受访者为所属高等教育院校的研究主任或项目研究负责人。定性数据的内容分析被用来指导研究者设计一个框架来衡量菲律宾高等教育机构知识动员的有效性。
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引用次数: 0
Impact of Non-Human Actors in Communicating Meaning: Towards a Knowledge Translation Framework 非人类行为体对交际意义的影响:一个知识翻译框架
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.1.1380
A. García-Pérez, Denise Bedford
Knowledge Translation is a core research topic in the field of knowledge sciences.   To date, traditional research on knowledge translation has come from medical and health sciences.  This is not surprising because in health sciences and medicine, there is a long tradition of review of evidence-based research, information dissemination and translating theory to application.  While providing a strong foundation for understanding knowledge translation, research focused on the healthcare domain overlooks the scope or the scale of knowledge translation we all encounter every day in the course of living in the 21st century.  In the knowledge economy, knowledge exchange and simple sharing represent an economic transaction.   Wherever and whenever knowledge is exchanged, knowledge transactions should be as effective and efficient as possible to ensure the flow of knowledge is maximised.   Knowledge exchange frequently occurs between human and non-human actors. In contrast, the traditional knowledge translation literature focuses on human-to-human knowledge translation. This paper looks at knowledge exchanges between human actors and non-human actors in two specific environments.  The first is human-to-machine knowledge translation in service call centres. The second environment focuses on doctor-patient conversations during patient visits, with the participation of third-party non-human actors, e.g. machine transcription applications. These non-human actors create persistent records of exchanges between doctors and patients.  They also have been found to generate high rates of errors in knowledge translation.  The problems, challenges and opportunities involved in each of these fields are the focus of this paper.  The authors identify factors that contribute to knowledge translation failures.
知识翻译是知识科学领域的一个核心研究课题。迄今为止,对知识翻译的传统研究主要来自医学和健康科学。这并不奇怪,因为在卫生科学和医学领域,有审查循证研究、信息传播和将理论转化为应用的悠久传统。虽然为理解知识翻译提供了坚实的基础,但专注于医疗保健领域的研究忽视了我们在21世纪生活过程中每天都会遇到的知识翻译的范围或规模。在知识经济中,知识交换和简单的共享是一种经济交易。无论何时何地交换知识,知识交易都应尽可能有效和高效,以确保知识的流动最大化。知识交换经常发生在人类和非人类行动者之间。相比之下,传统的知识翻译文献侧重于人与人之间的知识翻译。本文着眼于两个特定环境中人类行动者和非人类行动者之间的知识交换。首先是服务呼叫中心的人机知识翻译。第二个环境侧重于患者就诊期间的医患对话,由第三方非人类参与者参与,例如机器转录应用程序。这些非人类参与者创造了医生和病人之间交流的持久记录。他们也被发现在知识翻译中产生很高的错误率。这些领域所涉及的问题、挑战和机遇是本文的重点。作者指出了导致知识翻译失败的因素。
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引用次数: 0
Towards sustainable rural communities 迈向可持续发展的农村社区
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.2.1769
Mauro Romanelli
The future of rural communities relies on managing knowledge trasnfer and sharing in order to advance towards sustainable rural development. Investing in knowledge sources and management helps rural organisations to drive social growth, fostering cohesive and socially open rural communities. Rural communities may address a knowledge-driven pathway for sustainable rural development. Rural actors and stakeholders contribute to shaping wealthy rural communities by employing the potential of knowledge management, transfer and sharing. Regulatory frameworks support collaboration within rural communities that benefit of knowledge management issues and practices.
农村社区的未来取决于管理知识转让和分享,以推动农村可持续发展。投资于知识来源和管理,有助于农村组织推动社会增长,培育凝聚力和社会开放的农村社区。农村社区可以通过知识驱动的途径实现农村可持续发展。农村行为者和利益攸关方通过利用知识管理、转让和分享的潜力,为塑造富裕的农村社区作出贡献。监管框架支持农村社区内的协作,使其受益于知识管理问题和实践。
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引用次数: 0
Exploring the Intersection of Knowledge Management and Spirituality in Higher Education Institutions 高等院校知识管理与灵性的交叉探索
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.1.1475
Carla Neves, R. Rocha, Paulo Pinheiro
Higher Education Institutions (HEIs) have the fundamental role of teaching, research, and interaction with society, which are the three main vertices in the creation and dissemination of knowledge. HEIs can enhance their sustainability and competitiveness by effectively managing the knowledge of each collaborator and creating more value. In this way, HEIs lay the foundation for sustainable growth and extend their competitive advantages. However, it requires motivated and committed collaborators aligned with the mission, values, and objectives of the organization. Therefore, we suggest that the incorporation of spirituality can promote innovation, organizational sustainability, and increase knowledge management practices. To address the research gap on the integration of KM and spirituality in HEIs, we conducted a literature review using three databases, Web of Science, Scopus, and EBSCO. The review revealed that the integration of KM and organizational spirituality has not been studied in an integrated way. As such, we present suggestions for future research and practice, emphasizing the need for HEIs to focus on managing knowledge and incorporating spirituality into their practices to enhance their competitiveness and sustainability. Accordingly, this study contributes to the literature by awarding and discussing KM and spirituality as two key components of HEIs. Once, incorporating spirituality can promote innovation, organizational sustainability, and increase knowledge management practices. Moreover, this study provides valuable insights for HEIs to improve their management practices, promote sustainability, and enhance their competitive advantages.
高等教育机构(HEIs)具有教学、研究和与社会互动的基本作用,这是创造和传播知识的三个主要顶点。高等教育院校可透过有效管理各合作伙伴的知识,创造更多价值,从而提升其可持续性和竞争力。通过这种方式,高等院校为可持续发展奠定了基础,并扩大了竞争优势。然而,它需要与组织的使命、价值观和目标保持一致的积极和忠诚的合作者。因此,我们认为灵性的结合可以促进创新、组织的可持续性,并增加知识管理的实践。本文利用Web of Science、Scopus和EBSCO三个数据库对高校知识管理与灵性整合的研究现状进行了综述。研究发现,目前对知识管理与组织精神的整合研究还不够全面。因此,我们对未来的研究和实践提出了建议,强调高等教育机构需要专注于管理知识,并将灵性融入其实践,以提高其竞争力和可持续性。因此,本研究通过奖励和讨论KM和灵性作为高等教育的两个关键组成部分,为文献做出了贡献。一旦,结合精神可以促进创新,组织的可持续性,并增加知识管理实践。此外,本研究亦为高等院校改善管理、促进可持续发展及提升竞争优势提供宝贵意见。
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引用次数: 0
The Impact of the COVID-19 Pandemic on Investment Management in the Housing Market in Turkey 2019冠状病毒病大流行对土耳其住房市场投资管理的影响
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.1.1484
Celal Erdogdu, Inese Spīča
COVID-19 significantly impacted the management of investments in the residential property market. Changes in property demand, shifts in market volatility, financing challenges, changes in property management and changes in local regulations and policies are presented. The pandemic created a more challenging and unpredictable investment management (IM) environment in the residential property market. However, with proper knowledge management (KM) and investment strategies, investors may have opportunities to thrive in this changing market. Investment KM refers to identifying, capturing, organising and sharing information and expertise related to investment activities within an organisation. KM in residential investment involves developing a system for gathering, organising and using information and expertise related to buying, owning, and selling a property. COVID-19 significantly affected the property market. Effective KM in residential investment can help individuals make informed decisions, identify potential risks, and maximise the value of their investment. Like many others worldwide, the Turkish residential market was hit by COVID-19. The Turkish residential market has a few key points: financing, shifts in buyer preferences, and regulation changes. The pandemic hit Turkey's residential property market, leading to property price changes. The Turkish government implemented several residential policies to support the residential market and help individuals and families facing financial challenges due to the pandemic. Those policies did not eliminate the challenges but mitigated some of the negative effects of the pandemic on the market and helped individual investors. This article discusses house price changes in Turkey during the COVID-19 period, the factors affecting price changes, and the property policies that affect property price changes. This article analyses IM challenges and explores how KM can help individual property investors.
新冠肺炎疫情严重影响了住宅房地产市场的投资管理。物业需求的变化,市场波动的变化,融资挑战,物业管理的变化以及当地法规和政策的变化。疫情给住宅房地产市场带来了更具挑战性和不可预测的投资管理环境。然而,通过适当的知识管理和投资策略,投资者可能有机会在这个不断变化的市场中茁壮成长。投资知识管理指的是识别、获取、组织和共享组织内与投资活动相关的信息和专业知识。住宅投资中的知识管理涉及开发一个系统,用于收集、组织和使用与购买、拥有和出售房产相关的信息和专业知识。新冠肺炎疫情对房地产市场产生了重大影响。有效的住宅投资知识管理可以帮助个人做出明智的决策,识别潜在风险,实现投资价值最大化。与世界上许多其他国家一样,土耳其住宅市场也受到了COVID-19的打击。土耳其住宅市场有几个关键点:融资、买家偏好的转变和监管的变化。大流行打击了土耳其的住宅房地产市场,导致房地产价格发生变化。土耳其政府实施了多项住宅政策,以支持住宅市场,并帮助因疫情而面临财务挑战的个人和家庭。这些政策没有消除挑战,但减轻了疫情对市场的一些负面影响,并帮助了个人投资者。本文讨论了2019冠状病毒病期间土耳其的房价变化、影响价格变化的因素以及影响房价变化的房地产政策。本文分析了IM面临的挑战,并探讨了KM如何帮助个人房地产投资者。
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引用次数: 0
Managing knowledge in non-profit organisations. 非营利组织的知识管理。
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.2.1528
Anna Rybak
This article aims to present the impact of knowledge management on non-profit organizations. The collected empirical evidence clearly indicates the need to change the employment policy and include volunteers in knowledge management. The article is based on organizations operating in Poland, which narrows down the research to be able to transfer it to not-for-profit organizations operating in other European Union countries. However, it allows you to join the debate on knowledge management and its inclusion in the management system of non-governmental organizations
本文旨在介绍知识管理对非营利组织的影响。收集到的经验证据清楚地表明,需要改变就业政策,将志愿者纳入知识管理。这篇文章是基于在波兰运营的组织,它缩小了研究范围,以便能够将其转移到在其他欧盟国家运营的非营利组织。但是,它允许你加入关于知识管理及其纳入非政府组织管理系统的辩论
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引用次数: 0
Relational Capital & Media Brands 关系资本和媒体品牌
Pub Date : 2023-09-05 DOI: 10.34190/eckm.24.1.1350
S. Erickson, Helen Rothberg
Continuing a research program studying new metrics for relational capital, this paper reports on a new analysis of media brands, both traditional and newer entrants.  Relational capital is a key aspect of the knowledge assets or intellectual capital of the firm.  Unlike human capital (job-related knowledge) or structural capital (knowledge incorporated into the firm itself), relational capital has to do with external relationships.  Specifically, knowledge about handling external relationships, especially those with customers.  Relational capital is not a widely studied topic in knowledge management (KM) or intellectual capital (IC), including potential metrics.  Brand equity, on the other hand, is an idea from another field that is well-known and much studied.  While not the same concept as relational capital, it is clearly related as brand equity comes from a history of customer interactions and the value of the relationships built by the firm.  Better knowledge of what satisfies customers plays an obvious role in building brand equity.  But brand equity does not have a single, recognized method for calculation.  Annual reports and rankings from marketing consulting firms routinely provide estimates of brand equity for high-value, well-known brands.  Most of the other brands, not so much.  Even so, if we know the brands with the highest equity values and can tie some additional metrics to that status, we can begin to uncover the level of customer knowledge held by individual firms and, by extension, relational capital in a wider variety of organizations.  This study focuses on a brand sentiment analysis, using commercial software from Salesforce Social Studio.  The web-scraping software collects mentions of a brand (or any keyword) across the web, not only social media but reviews, aggregators, and other sources of brand commentary.  From that capability, an assessment of the brand’s meaning to users can be assessed at a point in time.  In particular, this study looked at established media brands (New York Times, Wall Street Journal, etc.) and new media brands (Buzzfeed, Techcrunch, etc.) over a three-month period in early 2023.  Data were collected on brand activity (volume), sentiment (positive/negative), sources, influencers, country of origin/language, and other indicators, including the variance of all the above measures.  From there, comparisons can be made across the more established brands and the developing ones, as well as to high-equity brands from other industries (covered in other studies).  As noted, some suggestions can then be made concerning what metrics to track over time to assess the ongoing value of relational capital.
本文继续研究关系资本的新指标,对传统和新进入者的媒体品牌进行了新的分析。关系资本是企业知识资产或智力资本的一个重要方面。与人力资本(与工作相关的知识)或结构资本(融入企业自身的知识)不同,关系资本与外部关系有关。具体地说,是处理外部关系的知识,尤其是与客户的关系。关系资本并不是知识管理(KM)或智力资本(IC)中广泛研究的话题,包括潜在指标。另一方面,品牌资产是一个来自另一个领域的概念,它是众所周知的,也得到了很多研究。虽然与关系资本不是同一个概念,但它显然与品牌资产相关,因为品牌资产来自客户互动的历史和公司建立的关系的价值。更好地了解什么能让顾客满意,在建立品牌资产方面发挥着明显的作用。但品牌资产并没有一个公认的单一计算方法。营销咨询公司的年度报告和排名通常会提供高价值知名品牌的品牌资产估值。大多数其他品牌,没有这么多。即便如此,如果我们知道拥有最高股权价值的品牌,并将一些额外的指标与该地位联系起来,我们就可以开始揭示单个公司所拥有的客户知识水平,进而揭示更广泛组织中的关系资本。本研究着重于品牌情感分析,使用Salesforce Social Studio的商业软件。网络抓取软件收集网络上提及的品牌(或任何关键字),不仅包括社交媒体,还包括评论、聚合器和其他品牌评论来源。根据这种能力,可以在某个时间点评估品牌对用户的意义。特别是,这项研究在2023年初的三个月时间里调查了老牌媒体品牌(《纽约时报》、《华尔街日报》等)和新媒体品牌(Buzzfeed、Techcrunch等)。收集了关于品牌活动(数量)、情绪(积极/消极)、来源、影响者、原产国/语言和其他指标的数据,包括上述所有措施的差异。在此基础上,可以比较更成熟的品牌和发展中的品牌,以及来自其他行业的高净值品牌(在其他研究中有涉及)。如前所述,然后可以提出一些建议,涉及随着时间的推移跟踪哪些指标以评估关系资本的持续价值。
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European Conference on Knowledge Management
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