<p>In their editorial, ‘We need better measures to understand the influence of social media on substance use’, Riordan <i>et al</i>. [<span>1</span>] called for greater use of objective indicators of social media use (e.g. smartphone usage logs) and exposure to substance-related content [e.g. passive data collection via browser plug-ins, artificial intelligence (AI)-enabled apps that automatically capture frequency and type of exposures]. We strongly agree, and, in this letter, aimed to highlight the equally important need for research that builds causal evidence concerning social media's influence on substance use.</p><p>Recent systematic reviews and meta-analyses consistently find statistically significant associations between substance use-related social media exposure and substance use-related attitudes and behaviors among adolescents and young adults [<span>2-5</span>]. Yet, these reviews also emphasize a persistent limitation: many studies to date are cross-sectional, leaving a critical gap in establishing temporality and causation. Without stronger causal data, alcohol, tobacco and other corporate interests—including social media companies—can continue to cast doubt on the idea that exposure to substance use-related content causes harmful outcomes among youth. These industries have repeatedly exploited gaps in causal evidence to delay regulation and accountability [<span>6-10</span>].</p><p>There is an urgent need for research designs that strengthen causal inference regarding substance use-related social media exposure and its effects on youth and young adults' substance use-related attitudes and behaviors (e.g. alcohol initiation, escalation and binge drinking). Randomized controlled trials are feasible in this context, as are other approaches, including longitudinal cohort studies with repeated objective measures of social media use, exposures and outcomes over time; and quasi-experimental designs that leverage policy or platform changes to demonstrate population-level effects. For example, provisions of the European Union Digital Services Act restrict targeted advertising to European minors [<span>11</span>]. It also requires social media platforms to give European users the option to choose whether to view posts with or without algorithmic recommendations based on personal data, and to filter out of certain types of content.</p><p>As a recent parallel, the e-cigarette industry was meaningfully reined in after a compelling evidence base through rigorous experimental studies demonstrated both immediate and long-term harms of youth-targeted marketing (e.g. product placement in music videos; cartoon branding) [<span>12, 13</span>]. This evidence underpinned successful litigation against e-cigarette companies and spurred regulatory reforms (e.g. restrictions on vaping product placement in music videos) [<span>14</span>]. Parallel approaches are essential to build the evidence base at the intersection of social media and all forms of substa
在他们的社论《我们需要更好的措施来理解社交媒体对物质使用的影响》中,Riordan等人呼吁更多地使用社交媒体使用的客观指标(例如智能手机使用日志)和接触物质相关内容(例如通过浏览器插件被动收集数据,启用人工智能(AI)的应用程序自动捕获接触频率和类型)。我们强烈同意,并在这封信中强调,同样重要的是需要进行研究,建立有关社交媒体对药物使用影响的因果证据。最近的系统综述和荟萃分析一致发现,在青少年和年轻人中,与物质使用相关的社交媒体暴露与物质使用相关的态度和行为之间存在统计学上显著的关联[2-5]。然而,这些综述也强调了一个持续存在的局限性:迄今为止,许多研究都是横断面的,在确定时间和因果关系方面留下了关键的空白。如果没有更有力的因果数据,酒精、烟草和其他公司利益——包括社交媒体公司——可能会继续质疑接触与药物使用相关的内容会对青少年造成有害影响的观点。这些行业一再利用因果证据的空白来拖延监管和问责[6-10]。迫切需要进行研究设计,加强对物质使用相关的社交媒体曝光及其对青年和年轻人物质使用相关态度和行为(如酒精开始、升级和酗酒)的影响的因果推断。在这种情况下,随机对照试验是可行的,其他方法也是可行的,包括纵向队列研究,对社交媒体的使用、暴露和结果进行反复客观测量;以及准实验设计,利用政策或平台的变化来展示人口水平的影响。例如,欧盟数字服务法(European Union Digital Services Act)的规定限制针对欧洲未成年人的定向广告。它还要求社交媒体平台为欧洲用户提供选项,让他们选择是否查看基于个人数据的算法推荐的帖子,并过滤掉某些类型的内容。作为最近的一个类似案例,电子烟行业在经过严格的实验研究证明了针对年轻人的营销(例如在音乐视频中植入产品;卡通品牌)的直接和长期危害之后,得到了有意义的控制[12,13]。这一证据支持了针对电子烟公司的成功诉讼,并刺激了监管改革(例如限制在音乐视频中植入电子烟产品)。在社交媒体与青少年和年轻人各种形式药物使用的交叉点建立证据基础,从而为预防战略提供信息,为政策制定者提供支持,并为诉讼律师提供装备,以保护年轻人免受数字空间的危害。这些努力尤其紧迫,因为社交媒体公司因向年轻受众暴露有害内容而面临越来越多的审查,而且人们越来越意识到与药物使用相关的严重健康风险。Alex M. Russell:概念化;原创作品。Jon-Patrick Allem:概念化;写作-评论和编辑。在与社交媒体平台上的内容有关的法庭案件中获得咨询服务的费用。其他作者声明没有利益冲突。
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Philip J. Clare, Wing See Yuen, Alexandra Henderson, Kypros Kypri, Raimondo Bruno, Tim Slade, Delyse Hutchinson, Nyanda McBride, Monika Wodalowski, Jim McCambridge, Louisa Degenhardt, Veronica C. Boland, Richard P. Mattick, Amy Peacock